Ancor selects GMC to accelerate new customer communications
Ancor selects GMC to accelerate new customer communications
Ancor selects GMC to accelerate new customer communications
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>GMC</strong> Software Technology AG<br />
www.gmc.net<br />
<strong>Ancor</strong> <strong>selects</strong> <strong>GMC</strong> Software Technology <strong>to</strong> <strong>accelerate</strong> <strong>new</strong><br />
cus<strong>to</strong>mer <strong>communications</strong> programs<br />
September 22, 2011<br />
Bos<strong>to</strong>n, Massachusetts and Appenzell, Switzerland<br />
<strong>GMC</strong> Software Technology, a Xerox Business Innovation Partner, <strong>to</strong>day announced <strong>Ancor</strong> Information<br />
Management of Troy, Michigan, has been able <strong>to</strong> <strong>accelerate</strong> <strong>new</strong> cus<strong>to</strong>mer programs by selecting <strong>GMC</strong><br />
Software Technology <strong>to</strong> design, manage and produce their cus<strong>to</strong>mer’s membership, statement and point-of-<br />
sale projects.<br />
<strong>Ancor</strong> provides cus<strong>to</strong>mized printing and electronic document services for a wide variety of loyalty, cus<strong>to</strong>mer<br />
communication and membership programs. <strong>Ancor</strong>’s cus<strong>to</strong>mers include leading healthcare, membership-<br />
based organizations, utilities, tele<strong>communications</strong> and au<strong>to</strong>motive.<br />
“Our existing software products significantly affected our ability <strong>to</strong> bring <strong>new</strong> cus<strong>to</strong>mer programs online and<br />
even minimal changes <strong>to</strong>ok <strong>to</strong>o much time and resources,” said Kelly Colohan, Executive Direc<strong>to</strong>r at <strong>Ancor</strong><br />
Information Management. “With solutions from <strong>GMC</strong> in place, we can quickly execute programs with <strong>new</strong><br />
cus<strong>to</strong>mers and continue <strong>to</strong> deliver on our mission <strong>to</strong> ensure speed, accuracy and flexibility.<br />
Using a suite of solutions from <strong>GMC</strong> Software Technology, <strong>Ancor</strong> can more quickly respond <strong>to</strong> <strong>new</strong><br />
cus<strong>to</strong>mer programs as well as react <strong>to</strong> changes from existing ones. In addition, <strong>Ancor</strong> can develop<br />
sophisticated and highly personalized <strong>communications</strong> that include statements and card services.<br />
“We are enthusiastic that regardless of a highly competitive situation, <strong>Ancor</strong> has sided with <strong>GMC</strong> Software<br />
Technology <strong>to</strong> speed the process of developing <strong>new</strong> programs for their cus<strong>to</strong>mers and lessen the impact on<br />
their internal resources,” said Scott Baker, Vice President of Worldwide Channels at <strong>GMC</strong> Software<br />
Technology. “Together with Xerox, we are excited <strong>to</strong> be working with <strong>Ancor</strong> and look forward <strong>to</strong> a long,<br />
mutually-beneficial relationship.”<br />
“The strategic partnership with <strong>GMC</strong> Software Technology allows Xerox <strong>to</strong> offer cus<strong>to</strong>mers like <strong>Ancor</strong> an<br />
advanced set of solutions for managing their client’s cus<strong>to</strong>mer <strong>communications</strong> management programs,”<br />
said Gavin Jordan-Smith, Vice President, Production Workflow and Solutions at Xerox Corporation.” With<br />
the <strong>new</strong> solution in place, <strong>Ancor</strong> will see significant benefits in increased time <strong>to</strong> market and better resource<br />
utilization.”<br />
<strong>GMC</strong> Software Technology<br />
<strong>GMC</strong> Software Technology delivers the most effective solutions in the field of Cus<strong>to</strong>mer Communications<br />
Management (CCM). With unrivalled experience in the industry, <strong>GMC</strong> has consistently demonstrated the<br />
ability <strong>to</strong> help businesses increase cus<strong>to</strong>mer engagement across all <strong>to</strong>uchpoints. The company’s CCM<br />
platform, <strong>GMC</strong> Inspire, enables enterprises <strong>to</strong> deliver relevant <strong>communications</strong>, at the right time, through<br />
the preferred channel for every cus<strong>to</strong>mer – driving cus<strong>to</strong>mer loyalty, acquisition and operational efficiency.
<strong>GMC</strong> Software Technology AG<br />
www.gmc.net<br />
<strong>GMC</strong> Software Technology serves thousands of clients worldwide across the banking, insurance, retail,<br />
business services, telco/utilities and healthcare industry. Having received numerous awards in the field<br />
Cus<strong>to</strong>mer Communications Management, the company is recognized as an industry leader for innovation.<br />
For more information, please visit www.gmc.net Facebook: www.facebook.com/gmcnet, Twitter: @gmc_net<br />
Linkedin: http://www.linkedin.com/company/gmc-software-technology<br />
Media Contacts<br />
North America<br />
Mark Bonacorso<br />
Media Ink<br />
520-825-0217<br />
markb@mediaink.biz<br />
Europe<br />
Chris<strong>to</strong>ph Naucke<br />
Naucke Kommunikation<br />
+49 9151 908890<br />
chris<strong>to</strong>ph.naucke@naucke.com