WBS Magazine - Issue 6

I S S U E 6 | 2 0 1 8 

W B S M A G A Z I N E 

In this 

THE KEY TO SUSTAINABLE 

CONSISTENCY 

COLABORA 

ISSUE 

Get your payroll right every time! 

BOOKIT 

BOOKKEEPING 

BONUS 

Podcast Library 

Book Review 

Recipe 

FEATURED: ZIGGY CLEMENTS 

ARTZ COLLECTIVE 

PODCAST 

Industry VS Business 

Skills 

FAIL PROOF 

COPYWRITING FORMULA 

TYPE A 

COPYWRITING 

TIME TO SHOP! 

W B S O C I E T Y . C O M 

Photo: ELEANOR CONDUIT PHOTOGRAPHY

I S S U E 6 | W B S M A G A Z I N E 

NOTE 

FROM 

CAZZ 

Welcome to the magazine that supports & 

promotes women in business. 

This issue is jam-packed with articles and tips 

from an array of female entrepreneurs on topics 

that are interesting, fun and will help you grow - 

whether you are an experienced business owner 

or just thinking about starting up. 

WBS is focused on not only just promoting & 

supporting your business - we want to help you 

grow your business by empowering you with 

knowledge. Information is so important, and 

with this magazine, our podcast, our events and 

our website, we constantly pushing forwards to 

give our members the tools to reach the stars. 

WBS would like to thank all our members for 

contributing to this magazine. It wouldn't be 

possible without all of you. A special thank you 

to our major sponsors, Bookit Bookkeeping & 

Bento Kids, as well as to every one of you who 

has supported the Women's Business Society. 

WBS FOUNDER Cazzandra Bell 

EDITORS The Upright Man & Cazzandra Bell 

CONTRIBUTORS Karen Kennedy, Alicia Kacar, 

Frances Lourey, Carolyn King, Leanne Vandeligt, 

Beatriz Guevara, Kim Carter, Velda Taylor-Chan 

& Carmel Bond 

WBS PHOTOGRAPHERS 

Eleanor Conduit 

Dewinta Dandot Photography 

Pitter Patter Photograpy 

Inspired Portraits 

Karm Photography 

Eye Deal Photography 

Katinka Kernutt - Visual Content and Branding 

CLICK TO SUBSCRIBE!

| Y O U T U B E V I D E O S | L I N K S 

IN THIS ISSUE 

1 THE FAILPROOF FORMULA 

2 

3 2 

B U S I N E S S 

STAY ORGANISED AND REMOVE CLUTTER 

Cover story 16 

2 7 

THE KEY TO SUSTAINABLE CONSISTENCY IN 

2 1 

3 0 

BUSINESS 

YOUR PAYROLL RIGHT EVERY TIME 

GET 

TIPS FROM SMALL BUSINESS 

BUSINESS 

OWNERS 

Social Pages 64 

USING ESSENTIAL OILS FOR YOUR FOOD 

4 9 

PREPARATION 

4 2 

4 7 

TIPS TO WAKE UP YOUR BRAIN EACH AND 

EVERY MORNING. 

LEARNED FROM MY CLIENTS 

14 THINGS I'VE 

SUCCESSES 

LOSS WEIGHT 

H E A L T H & W E L L B E I N G 

4 8 

CREAMY MACADAMIA PROTEIN BALLS 

R E C I P E 

Contributors 4 

7 8 

6 9 

NOTICEBOARD 

M E M B E R S A R E A 

BUSINESS WOMAN OF THE MONTH 

Time to Shop 36 

5 5 

0 8 

0 7 

1 0 

1 1 

THE WBS PODCAST 

I N E V E R Y I S S U E 

QUOTE OF THE MONTH 

BECOME A WBS MEMBER 

RECOMMENDED READING 

BOOK REVIEW 

BONUS: THIS MAGAZINE CONTAINS 

P O D C A S T S

CONTRIBUTERS 

BOOKIT BOOKKEEPING // 

KAREN KENNEDY 

Since starting in 2009, Bookit Bookkeeping has 

grown from one bookkeeper to a team, ready to 

help businesses big and small. We take care of 

everything from straightforward data entry to BAS 

preparation and lodgement, and everything in 

between. 

We are qualified, experienced bookkeepers with BAS 

Agent registration who care about your business 

goals and can help you reach them through best 

practice bookkeeping. 

TYPE A COPYWRITING // 

ALICIA KACAR 

I’m a Melbourne-based freelance copywriter and 

communications queen. I’m also the brains behind 

Type A Copywriting. 

When you choose me as your freelance writer, you 

get more than a wordsmith. You get the benefit 

of over 15 years of experience in marketing, PR 

and communications management. That means 

more bang for your buck – and better results for 

your biz. 

THE CONSCIENTIOUS COOK // 

FRANCES LOUREY 

I'm Frances Lourey the founder of The Conscientious 

Cook. I am passionate about improving health 

through lifestyle change in particular food as 

medicine. I am a Nutrition Consultant and Essential 

Oil Educator.

W O M E N I N B U S I N E S S 

EMPOWERKIN KINESIOLOGY // 

CAROLYN KING 

Carolyn is a Kinesiologist and business owner of 

EmpowerKin Kinesiology, speaker and workshop 

facilitator and author of Empowered Happiness - 

Discovering Bliss Beyond Depression. She has studied a 

variety of different Kinesiology techniques including 

Professional Kinesiology Practitioner, Brain Gym, LEAP 

and Primitive Reflexes and continues to study different 

modalities. She is a student of life and is continues to 

read and learn about new things. 

UPLIFT HEALTH & FITNESS 

COACHING // LEANNE VANDELIGT 

I help women over 40, 50's plus to get more 

energy, feel their best health, losing weight, 

toned muscle and reduce overwhelm. Fit for her 

age is about feeling best you can with your best 

efforts, step by step, making health easy and 

doable. Feeling happy within your self, living 

lighter, with ease, less struggle.. 

COLABORA // BEATRIZ GUEVARA 

I am Collaboration Expert & Business Mentor, 

Mastermind Facilitator and the founder of 

COLABORA – Collaboration for Success. 

I help female start-ups including those going through 

a transformation and finding themselves in start-up 

mode again, incorporate COLLABORATION as a 

mindset tool and free marketing strategy so they can 

grow their business SUSTAINABLY, CONSISTENTLY 

and in alignment with their values and their own 

Want to 

be a contributor? 

You need to be a WBS 

Member : wbsociety.com 

email 

info@wbsociety.com 

definition of success.

Joy is a business that does just that!...... SPARK 

Spark 

You know the feeling you get when everything has 

JOY. 

place and there is a place for everything. I work with 

a 

to unlock that feeling by using mindfulness to 

people 

your current space and assist you to let go of what 

view 

longer serves you: 

no 

Find space for the things that you love 

- 

Organise your space to allow ‘flow’ to happen 

- 

Create a space just for you to be you 

- 

A home that you want to come home to. 

- 

is the owner of the online shop called Almond 

Velda 

Designs, which specialises in wall art and gifts. 

Tree 

grew up in New Zealand, spent some time living in 

She 

and then moved to Melbourne with her 

London, 

and two boys. Velda was a chartered 

husband 

in a past life. 

accountant 

Almond Tree Designs, Velda designs and makes a 

At 

range of personalised and handcrafted paper art 

huge 

and inspirational prints. She also has a small 

frames 

of stationery and homewares that is gradually 

range 

an award-winning Executive Assistant and 

I’m 

expert with over 15 years’ experience. I 

administration 

making life easier for busy professionals, and 

love 

businesses perform at their best. 

helping 

helped some of Melbourne’s leading companies 

I’ve 

entrepreneurs manage a mountain of 

and 

tasks, and now I’ve gone virtual. Hire me 

administrative 

your virtual assistant (VA) and let me sweat the 

as 

stuff, so you can get back to doing what you do 

small 

best. 

B E C O M E A C O N T R I B U T O R ! 

SPARK JOY // KIM CARTER 

ALMOND TREE DESIGNS // VELDA 

expanding. 

MELBOURNE EA GROUP // 

CARMEL BOND 

Want to 

be a contributor? 

You need to be a WBS 

Member: wbsociety.com 

email 

info@wbsociety.com

THE NETWORK FOR 

WOMEN IN BUSINESS 

wbsociety.com

" 

01 

of the Month 

Q U O T E

" [ M Y M O T H E R ] 

T O L D M E T H A T 

F E A R W A S N O T 

A N O P T I O N . I 

W A S A L W A Y S 

T O L D T H A T 

W O M E N A R E 

S T R O N G E R , S O I 

B E L I E V E D I T . ” 

DIANE VON FURSTENBERG

Check out more of the WBS Business Library 

RECOMMENDED 

READING 

TOP 

3 TOP

to get your Paperback or Kindle 

Click 

Edition 

Just having a great product & customer 

success. 

isn't enough to be successful. 

service 

first thing many of your customers will see, 

The 

why they buy from you, is your marketing, so 

and 

Title: #HOOKED 

Publisher: PEARSON 

WHY CUTE SELLS... 

Print Length: 191 pages 

By: Patrick Fagan 

AND OTHER MARKETING 

MAGIC THAT WE JUST 

REVIEW 

CAN'T RESIST 

"A must-read for anyone wishing to 

#hooked 

understand the science behind persuasive 

messages". 

As business owners, we have read our fair share of 

marketing books. It can be very frustrating 

sometimes because they sound like clones of 

each other. What I found different about this book 

it is up to date and an honest reveal of marketing 

today. 

Marketing is something you must get right in 

business - it's the key that unlocks business 

it's extremely important to get it right. 

#Hooked gives the marketing secrets and the 

psychology behind to what your customers will 

respond to. 

Learn how to hook your customers and keep then 

intrigued by your business. 

WBS highly recommends #Hooked. 

P A G E 1 1 | B O O K R E V I E W

TYPEACOPYWRITING 

THE 

FAILPROOF 

FORMULA 

YOU CAN WRITE 

COPY THAT 

SELLS TO HELP 

YOU SELL MORE, 

STRESS LESS, 

AND SAVE TIME 

WRITING COPY. 

By Alicia Kacar 

12 

WBSOCIETY.COM ISSUE 06

"Sell more, stress 

less, and save time 

writing copy" 

• Do you struggle with writing words that 

sell? 

• Do your sales pages and emails fail to 

covert? 

• Do you wonder why prospects aren’t 

purchasing, even though your product is 

AWESOME? 

It could be your copy. Every day I speak to 

clients who feel scared, confused and 

completely overwhelmed by the thought of 

writing sales copy. Here’s what they usually 

say: 

• I don’t like writing about myself 

• I don’t want to sound too ‘salesy’ 

• I’m not a confident writer 

• I’m not a good writer 

• I don’t have time to write copy 

• I don’t know how to write copy 

• All of the above 

Does this sound familiar? If you’re not a 

professional writer or a professional 

salesperson, writing sales copy can be 

hard. But here’s a home truth you need to 

hear: Being modest is bad for business. 

Your copy is what connects you with your 

ideal customers. Whether it’s through your 

website, social media or a sales page, 

copy is often the first interaction you have 

with a prospect – and it can make or 

break the deal. 

Great copy fills prospective customers 

with confidence. It pinpoints people’s 

problems and fears. It makes readers 

WANT to whip out their credit cards and 

give you ALL their money right now, 

because your service sounds so good. 

Until your copy does this, you’re missing 

out on sales. 

Best case scenario, you’ll lose customers. 

Worst case scenario, you’ll leave a bad 

impression of your business. Either way, 

the blood, sweat and tears you spent 

writing copy will be a total waste of time. 

Fortunately, there’s a failproof 

copywriting formula that will work for 

you, whether you’re a seasoned writer or a 

complete novice. The formula is called 

PAS. It stands for Problem, Agitation, 

Solution – and it works for all kinds of 

copy. Here’s how PAS works.

COPYWRITING FORMULA 

1. Problem 

Always start with the problem first. If you 

want an emotional response from your 

reader, you need to understand the 

problems they face. More than that, you 

need to SHOW them you understand – 

fast. Use your headline and first paragraph 

to highlight the pain point, so your reader 

resonates straight away. 

2. Agitation 

Once you’ve clearly laid out the problem, 

don’t sugar coat it. Poke at your reader’s 

pain point until it gets uncomfortable. 

The perfect reaction from your reader 

would be ‘Yes, this is EXACTLY how I feel 

– and I’m bloody sick of it!’ Make your 

reader hungry for a solution.

3. Solution 

Now you get to be the hero. Present your 

reader with the answer they’ve been 

looking for – your amazing product or 

service. 

I love PAS because it helps me hone in on 

customer’s pain points, dig into the 

emotions around them and, most 

importantly, show empathy. The PAS 

formula has been around for decades, and 

it continues to deliver proven results. 

PAS Formula 

in action 

Want to see the PAS formula in action? Go 

back and re-read this article. You’ll see 

PAS in play. 

I hope I’ve sold you on the PAS formula. I’d 

love to see you using PAS to create a clear 

structure for your sales copy. Try it and let 

me know how you go. 

You can contact me via email at 

alicia@typeacopywriting.com.au, find me 

on Facebook Type A Copywriting or visit 

www.typeacopywriting.com.au.

i g g y i s t h e f o u n d e r o f A r t z 

Z 

o l l e c t i v e e s t . 2 0 0 0 

C 

i g g y h a s b e e n a p e r f o r m e r 

Z 

i n c e s h e w a s 1 3 a n d h a s a l o n g 

s 

i s t o f i n t e r n a t i o n a l 

l 

c c o m p l i s h m e n t s . 

a 

i g g y r e c o m m e n d s y o u r e a d - 

Z 

h e O N E T h i n g : T h e S u r p r i s i n g l y 

T 

i m p l e T r u t h B e h i n d 

S 

x t r a o r d i n a r y R e s u l t s 

E 

O V E R S T O R Y 

C 

f e a t u r i n g Z I G G Y C L E M E N T S 

Photo: Eleanor Conduit Photography 

F E A T U R I N G B U S I N E S S W O M A N O F T H E M O N T H 

Z I G G Y C L E M E N T S F R O M A R T Z C O L L E C T I V E 

“Dig deep to find out why you are doing 

what you do, cement those values you 

hold fast too & cannot run a business 

without, & that’s what your point of 

difference is.”.

How does she do 

it? 

Why and when did you start your own 

business? 

The Artz Collective was formed in 2000, 

however as a professional performer, I would 

say I’ve been running my business as my 

personal brand and a professional performing 

arts contractor since I was 13yrs old, really. (It 

sounds strange but that’s when I started 

getting paid for dance, acting and singing 

jobs). 

What does being a business owner mean to 

you? 

It’s about helping others to reach their goals 

whilst you work toward your own. I think of it 

as a way to give back & pursue my creative 

passion of the performing arts & passing on 

my performing and teaching heritage, I guess 

it’s a legacy I can leave behind, and it means I 

can design my life a little easier than with 

someone else telling me where and when I 

have to work to a point – however, that’s not 

always the case. 

"I’ve had a pretty long career in 

the performing arts, first as a 

dancer, then a musical theatre 

artist and now a singer". 

W I T H Z I G G Y C L E M E N T S 

What or who has been your greatest 

influence in business and why? 

I have had so many great mentors over the 

years but I follow a few performing arts 

school operators in the United States, they 

are great examples, such as The Edge in LA 

or NYC’s Broadway Dance Centre, but my 

greatest current influence has been a lady 

on the team of my marketing & strategy 

mentors, Alexandra Cownie. 

What would you say is your greatest 

professional accomplishment to date? 

I’ve had a pretty long career in the 

performing arts, first as a dancer, then a 

musical theatre artist and now a singer, and 

there’s my time with the Artz Collective. 

There I get a chance to pass on my 

heritage, both of teaching & also of my 

performance experience. 

I have had so many wonderful experiences, 

it doesn’t have much to do with size of the 

production – I loved being on a big 

national tour like the 10th Anniversary 

national tour of Les Miserables, yet I loved 

playing the scary Queen Ursula in Disney’s 

Singalong Tours in South East Asia – which 

was a little like giant rock concerts for 3- 

7yr olds! I did totally love a national tour I 

did for a couple of years of a four woman 

comedy musical, titled “Motherhood the 

Musical” as I created the role of “Brooke” 

for the first time, and you have so much 

input into the show when you create a role, 

which is always special. 

P A G E 1 7 | W B S O C I E T Y . C O M

Interview 

W I T H Z I G G Y C L E M E N T S 

What’s the best advice you have 

received in business that you 

wish to pass on to our readers? 

"Giant heart and a 

mammoth dose of “stickability” 

and flexibility." 

That not everyone is for you. 

Dig deep to find out why you 

are doing what you do, cement 

those values you hold fast too 

& cannot run a business 

without, & that’s what your 

point of difference is. 

More than likely it might be so 

natural to you that you can’t 

even see what it is until you 

run it past someone, so you 

may not even be promoting it, 

because you don’t really, have 

it clearly defined in your head, 

let alone in copy/words. 

Are there any resources or tools 

you’d like to share with other 

small business owners that 

have helped you run your 

business? 

I think Meet Edgar is a 

terrifically helpful app to save 

time in posting on social media. 

The One Thing – A new app to 

help you “get the big stuff 

done” 

What would you say are the top 

three skills needed to be a 

successful woman in business? 

A really thick skin combined 

with a giant heart and a 

mammoth dose of “stick-ability” 

and flexibility. 

What has been the most 

effective marketing initiatives or 

programs you have used to 

promote your business? 

Now, I find that word of mouth 

is our primary driver for new 

clients & my mantra is to really 

work so hard on delivering 

amazing value to back up our 

teachers in their class delivery 

& educational curriculum so 

that our value is outstanding. 

We started a while back, and 

initially, school newsletters 

were great, but reaching people 

has now come so far since then. 

You need to look at your market 

and think about where they read 

about things, and pop your 

business right there, into their 

life! 

What I have learned about 

myself, is that I like to give our 

families a terrific experience, 

and let them do the talking, I 

find it hard to talk about myself 

or what I’ve done & how great 

we are etc, so for me it’s more 

authentic to let the families 

share their experiences with 

others, and to give them an 

opportunity to do that and bring 

their friends along. 

What book has inspired you the 

most? 

The 7 Habits of Highly Effective 

People: Powerful Lessons in 

Personal Change - Steven Covey 

What is one thing have you 

learned as a small business 

owner that has served you well 

over the years? 

I read “The Creative Power of 

Frustration” quite early on, and it 

was really helpful at that time – 

now I would recommend 

different books, and now the 

biggest takeaway I have is that 

being in business can be isolating 

– but don’t make the mistake of 

going it alone, it’s awfully 

difficult, I know because I’ve 

done it. Find a businesswoman 

friend who gets you & sticks to 

her & your “ business girl-gang” 

like glue! 

Especially in the world of 

performing arts studio ownership, 

you can really feel like there’s 

no-one else in your boat who 

understands at all. Get yourself 

into a community and groups 

where you feel safe and 

supported and get out and talk to 

people in the business. The new 

book I love is called, “The One 

Thing”. 

The ONE Thing: The Surprisingly 

Simple Truth Behind 

Extraordinary Results 

P A G E 1 8 | C O V E R S T O R Y

What or who has been your greatest 

influence in business and why? 

I have had so many great mentors over the 

years but I follow a few performing arts 

school operators in the United States, they 

are great examples, such as The Edge in LA 

or NYC’s Broadway Dance Centre, but my 

greatest current influence has been a lady 

on the team of my marketing & strategy 

mentors, Alexandra Cownie. 

What would you say is your greatest 

professional accomplishment to date? 

I’ve had a pretty long career in the 

performing arts, first as a dancer, then a 

musical theatre artist and now a singer, and 

there’s my time with the Artz Collective. 

There I get a chance to pass on my 

heritage, both of teaching & also of my 

performance experience. 

I have had so many wonderful experiences, 

it doesn’t have much to do with size of the 

production – I loved being on a big 

national tour like the 10th Anniversary 

national tour of Les Miserables, yet I loved 

playing the scary Queen Ursula in Disney’s 

Singalong Tours in South East Asia – which 

was a little like giant rock concerts for 3- 

7yr olds! I did totally love a national tour I 

did for a couple of years of a four woman 

comedy musical, titled “Motherhood the 

Musical” as I created the role of “Brooke” 

for the first time, and you have so much 

input into the show when you create a role, 

which is always special. 

Why and when did you start your own 

business? 

The Artz Collective was formed in 2000, 

however as a professional performer, I would 

say I’ve been running my business as my 

personal brand and a professional performing 

arts contractor since I was 13yrs old, really. (It 

sounds strange but that’s when I started 

getting paid for dance, acting and singing 

jobs). 

What does being a business owner mean to 

you? 

It’s about helping others to reach their goals 

whilst you work toward your own. I think of it 

as a way to give back & pursue my creative 

passion of the performing arts & passing on 

my performing and teaching heritage, I guess 

it’s a legacy I can leave behind, and it means I 

can design my life a little easier than with 

someone else telling me where and when I 

have to work to a point – however, that’s not 

always the case. 

" 

I’ve had a pretty long career in 

the performing arts, first as a 

dancer, then a musical theatre 

artist and now a singer". 


LISTEN HERE! 

INTERVIEW WITH EMMA MURNANE FROM ATWHOLESALE2U 

Click to listen! 

VISIT ARTZ COLLECTIVE HERE 

WWW.ARTZCOLLECTIVE.COM.AU

GET YOUR 

PAYROLL RIGHT 

EVERY TIME 

BY KAREN KENNEDY, DIRECTOR 

OF BOOKIT BOOKKEEPING 

Payroll seems pretty straightforward: you have 

staff, they work, you pay them what they’re owed, 

and you pay them on time. It’s how I run my 

business. 

And yet, there are so many stories in the media 

about businesses being pulled up for getting it 

wrong. This year alone, there have been countless 

reports about hospitality staff being underpaid by 

their employers, with headlines like: 

• Don't offer staff free lunch: Underpayment claims 

at Melbourne cafe Barry prompt legal warning for 

SMEs 

• George Calombaris' restaurant's underpaid staff 

$2.6 million. 

• Former cafe manager fined $27,000 for 

underpayments after the court found he was seeing 

what he could "get away" with. 

But it’s not just the hospitality industry. Payroll 

issues happen in every industry: 

• Australian franchise operators warned after 

swimming school admits to $1.4 million in staff 

underpayments 

• Shark Tank-backed Her Fashion Box to face court 

over allegations of staff underpayments, unpaid 

internships 

As an issue that impacts whether or not someone 

can pay their bills, why do employers get it wrong?

As you can see from one of those news 

stories, some business owners shouldn’t 

have a business if they’re not prepared 

to pay staff correctly. But most 

employers simply believe that they 

haven’t done anything wrong, like 

trading food for pay. In fact, they think 

they’re doing the best they can for their 

employees. 

But their best isn’t what’s legal. 

The legislation behind employment and 

payroll is massively complex, and most 

business owners don’t have the time to 

sit down and interpret all the conditions 

in an employee’s award. It only takes 

one error to create a cascading list of 

payroll problems, including 

underpayments. It takes far longer to fix 

it. 

The hospitality industry has the most 

challenges when it comes to payroll 

because they have some of the most 

complicated employment needs: 

employment types, industry awards, 

penalty rates, and not to mention staff 

that work outside of normal business 

hours. It’s not surprising that so many 

cafes and restaurants end up with 

underpayment issues. 

Whether intentional or not, the 

consequences of a payroll mistake can 

be far-reaching and devastating for your 

business. You could be subject to an 

investigation, which could lead to a 

number of possible outcomes, including 

paying the money owing, paying a heavy 

fine, going to court, and even ongoing 

financial audits to ensure you stay 

compliant. Not every business comes 

back from such scrutiny. 

So instead of hoping you’re getting it 

right, here are ways you can make sure 

it’s never wrong. 

"THEIR BEST ISN’T 

WHAT’S LEGAL." 

2 2 | P A Y R O L L

KNOW YOUR OBLIGATION 

The best place to go is the FairWork website. It covers everything from hiring 

employees to pay and leave. They have resources and guides, and just 

launched their Small Business site, which contains short courses to help you 

understand your obligations. 

GET BOOKKEEPING 

SOFTWARE 

No more notes on paper. Put away the spreadsheets. The easiest and most 

simple way to make sure your staff are paid correctly (wages, super, tax) is 

by using bookkeeping software (we like Xero). Set this up correctly and 

you’ll never worry about underpayments again. 

2 3 | W B S O C I E T Y . C O M

HAND IT 

OVER 

What do you do when you don’t know how to 

do something? You either spend a lot of time 

learning how to do it, or you find someone who 

does. 

Bookkeepers like us are your best friends when 

it comes to payroll. While you focus on your 

business, we keep on top of all the rules, 

legislation and changes around employment 

and payroll, keeping your business fully 

compliant. (Hot tip: make sure your bookkeeper 

is a registered Tax Agent. Otherwise, you could 

be looking at a whole different sort of trouble.) 

As an employer, you need to be across your 

obligations around payroll and employees. 

Doing it the right way from the start will save 

you from becoming another news story in the 

pile. If you want to really do it properly and 

never worry once whether it’s right, get a 

bookkeeper. 

BY KAREN KENNEDY 

www.bookit.net.au

podcast 

INTERVIEW WITH BY KAREN KENNEDY 

BOOKIT BOOKKEEPING 

Click to Listen 

Teaming 

up 

for 

success 

Visit 

www.bookit.net.au

“We must 

develop a thick 

skin. With an 

unshakeable 

sense of self – 

and a 

commitment to 

being 

compassionate – 

nothing will faze 

you.” 

- M A R I S M I T H , S O C I A L M E D I A M A R K E T E R 

K N O W N A S T H E “ F A C E B O O K Q U E E N . ”

THE KEY TO SUSTAINABLE 

CONSISTENCY IN BUSINESS 

W I T H O U R B E A T R I Z G U E V A R A F R O M C O L A B O R A 

- C O L L A B O R A T I O N F O R S U C C E S S 

What is sustainable 

consistency? 

I think is fair to start by clarifying what I 

mean by SUSTAINABLE CONSISTENCY. To 

me, it is all the actions, behaviours, habits, 

practices, strategies you adopt or apply in 

your business. These are ALIGNED with who 

you are, your values and your own reality. In 

other words, it is the key to steady progress 

and solid business foundations because 

CONSISTENCY drives progress and 

SUSTAINABILITY makes steady progress 

possible. 

Interestingly, in my experience as 

mastermind facilitator and been a business 

owner myself, consistency is one of the most 

common challenges we face when we work 

as solopreneurs. That is not really a surprise 

when you try to implement all of the 

mismatched, unaligned advice and endless 

list of SHOULDs and SHOULDN’Ts from some 

business guru you follow on social media. 

How can you be consistent when what you 

are doing doesn’t even sit right with you? 

PAGE 27 | CONSISTENCY IN BUSINESS

A L I G N Y O U R S U C C E S S 

F O R M U L A W I T H Y O U R R E A L I T Y , 

V A L U E S , V I S I O N & D E F I N I T I O N 

O F S U C C E S S 

The trust is that it is really hard to stay 

consistent when you follow someone else's 

success formula that doesn’t really align with 

your reality, your values, your vision and your 

own definition of success. We are all 

different, our circumstances are different, our 

priorities are different, our businesses are 

different, our why is different. 

Success 

Formula 

in action 

A S U C C E S S F O R M U L A T H A T I S 

U N I Q U E T O E A C H I N D I V I D U A L 

A N D B U S I N E S S 

To me, that means there is no such thing as a 

universal success formula. Instead, there is a 

success formula that is unique to each 

individual and business. In fact, I call that 

formula YOUR WAY because it is the one that 

works for you, your own reality, your particular 

circumstances, your values and your own 

definition of success. 

Understanding the power of YOUR WAY as your 

own success formula is really the first step to 

achieve SUSTAINABLE CONSISTENCY in 

business. 

N O M A D I C | 2 4

Why? 

Because when you are pushed 

instead of pulled to do something, 

the changes you implement and the 

actions that you take are very 

difficult to sustain overtime. 

Because when you identify business 

practices and strategies that really 

align with who you are, your values, 

your business vision], you don’t 

need to push or hustle, everything 

just FLOWS more easily. 

In other words, creating and 

embracing your own success 

formula 

YOUR WAY – helps you identify the 

SUSTAINABLE practices and take the 

CONSISTENT action you need to 

make the steady progress in your 

business. 

04

B U S I N E S S T I P S F O R T H E 

M A L L B U S I N E S S O W N E R 

S 

Artz Collective 

Action & Consistency build 

consistent results. Take Consistent 

action toward your goals. No 

matter how small, each day take a 

step #MelRobbins book / audio 

book The 5 Second Rule is really 

handy here to beat overwhelm. 

Style Identity 

Free yourself from the overwhelm 

of not knowing what to wear by 

simply getting rid of the clothes 

you don't wear. It will give you 

more freedom and open your 

senses to what else exists in your 

wardrobe. Try it . 

The Social Secret 

Social Media: focussing on the 

solution you provide, rather than 

the products or service you sell is a 

great way of engaging your 

audience! 

P A G E 3 0 | B U S I N E S S T I P S

. . . A N D M O R E 

* S e t t h e i n t e n t i o n 

* T a k e a c t i o n 

* R e f l e c t 

Elysian Creative 

I n v o i c e s t r a i g h t a w a y . D o n ' t w a i t 

u n t i l e n d o f t h e w e e k o r m o n t h - 

s e n d i t a s s o o n a s t h e j o b i s d o n e . 

A n d 1 4 d a y p a y m e n t t e r m i s i d e a l 

Ethical Direct Selling 

I n s t a g r a m - u s e h a s h t a g s t h a t a r e 

r e l e v a n t t o y o u r i n d u s t r y , t o a t t r a c t 

y o u r i d e a l c l i e n t , t h a t a r e f u n a n d 

c o u l d a t t r a c t m o r e f o l l o w e r s . 

Empower Beyond 

2 s i m p l e q u e s t i o n s t o a s k y o u r s e l f 

d a i l y t o i n c r e a s e y o u r p r o d u c t i v i t y ; 

1 . W h a t o u t c o m e d o I w a n t t o d a y ? 

2 . W h a t w i l l a c h i e v i n g t h i s m e a n ? 

A s k t h e s e q u e s t i o n s d a i l y t o : 


Stay 

organised 

and 

remove 

clutter. 

Written by Carmel Bond 

Personal and Executive Assistants 

(well…any assistant really) knows too 

well that to do lists and notes are 

either on the notepad or post-it-note 

in front of them scattered all over the 

desk. It gets messy, cluttered and 

although the ultimate goal is to be 

organised, its actually very 

unorganised. 

Keeping up with technology, you make 

the decision to go online with your 

notes and tasks. But which software is 

best for you? If you Google ‘to do list’, 

for example, you’ll be inundated with 

apps that can help solve the problem. 

But when here are so many, which one 

do you choose? 

P A G E 3 2 | C A R M E L B O N D

19 

Here’s a quick run down of my top 3 tools 

to help you stay organised. 

Asana is the easiest way for teams to 

plan, organize, and track their work. 

Working with teams can be difficult if 

you’re relying on others to get back to you 

with updates. Using Asana, you can add a 

task, make someone accountable for it 

and get instant updates when the task is 

done. With the ability to create projects 

and teams, you can set due dates, request 

updates and get real time alerts. Asana 

makes working with a team very simple 

and productive. 

Asana is my top pick for anyone looking to 

move their To Do List from desk to device. 

I Done This helps track your own progress, 

understand what your team is working on 

and stay in sync. 

If you work for someone who is constantly 

travelling or hard to catch, or in a team 

with members in different locations, 

IDoneThis is a great tool to keep everyone 

updated. At the end of your day, you 

simply add what you completed or what 

you’ve been working on and the 

recipient(s) will be updated with your 

progress. 

IDoneThis is my top pick for summarising 

my progress of work to my team per day. 


Microsoft OneNote captures your thoughts, discoveries, and ideas 

and simplify overwhelming planning moments in your life with your 

very own digital notebook. 

For anyone who uses a notebook, MS OneNote is exactly that, only 

online. You can share it with your team or just use it for yourself. 

Whichever you prefer its great for keeping all your notes in the one 

place. You can create books for different workplaces or projects and 

then create pages within the books. Some companies use it to house 

their workplace passwords (of course doing this you must secure the 

page) and others use it for the different people they work for. 

MS OneNote is my top pick for keeping your notes in the one place 

and sharing if need be. 

So there you have it. Those are my top picks. What are yours? 

C A R M E L B O N D 

M E L B O U R N E E A G R O U P

Enjoying this 

Magazine? 

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health 

mind 

soul

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By 

of Empowered 

author 

8 

TO WAKE UP YOUR 

TIPS 

EACH AND EVERY 

BRAIN 

MORNING. 

1. REMEMBER TO 

WRITE DOWN YOUR 

DREAMS 

Happiness 

Carolyn is a Kinesiologist, and owner and 

founder of EmpowerKin Kinesiology. 

Carolyn King is on a mission to help people find 

real and lasting happiness and is especially 

passionate about helping those that have hit 

their rock bottom. 

If this has been an issue for you, begin by 

setting the intention that you want to 

remember your dreams at night and then 

before you get out of bed in the morning, 

spend a few minutes waking up. Our dreams 

can often offer us insights into something we 

are working on or inspiration for a new 

project. 

P A G E 4 2 | W A K E U P Y O U R B R A I N

2 . M A K E Y O U R B E D 

Making your bed, is a great way to start the day. Firstly you get to start the day with 

a win (if you do it correctly) and secondly you get to sleep in a nicely made bed when 

you go to sleep at night! Who doesn’t want that! 

3 . B R U S H Y O U R T E E T H W I T H Y O U R 

O P P O S I T E H A N D 

OK, so you may be asking why? It’s because anything we do that is outside our 

normal habits helps to create new pathways in our brain increasing our ability to 

think more creatively and productively.

4 . D R I N K A B I G 

G L A S S O F W A T E R 

We sweat quite a bit at night and can 

become dehydrated. Having a glass of 

water helps kick-start our whole body, not 

to mention our brains. 

5 . E X E R C I S E 

Get out of bed and move. Movement 

increases the blood flow to our whole 

body and especially to our brains. If you 

don’t have any exercise equipment at 

home, just walk up and down the hallway 

for about 10 minutes. You can add in 

other things like walking lunges or 

skipping. The biggest thing here is to 

actually move! 

6 . H A V E A C O L D 

S H O W E R 

OK, so that sounds a bit arghhhhhhh, but 

a cold burst of water in the morning helps 

to not only wake up every cell but also 

helps to decrease any inflammation which 

is the cause of most diseases.

7 . H A V E A 

N U T R I T I O U S 

B R E A K F A S T 

Ensure that you feed your brain in the 

morning. A cup of coffee is not brain 

food. While it may “wake you up” it does 

not offer any real nutrients to your body 

or your brain. Try a green smoothie with 

protein instead. 

8 . M E D I T A T E O R 

M I N D F U L N E S S 

Spend at least 5 minutes just breathing 

and preparing yourself for the day. It 

could be a quick 5 minute meditation or 

just listening to your breath. Whatever it 

is, that 5 minutes will help prepare you to 

“respond” during the day instead of 

“reacting”. 

So there are my 8 tips to wake up your brain 

each and every day! Give them a go and see 

how your creativity and productivity 

increases as well as your ability to respond 

to what life is giving you.

podcast 

I n t e r v i e w w i t h C a r o l y n K i n g 

Stress 

Relieving 

Techniques 

Using 

Kinesiology 

www.empoweredhappiness.com

1 4 T H I N G S I ' V E L E A R N E D F R O M M Y 

C L I E N T S W E I G H T L O S S S U C C E S S E S 

1. Focus only on healthy habits, weight 

loss will come from that. 

2. Don't rely on motivation to start. 

3. Scales are not the best way to measure 

weight loss. 

4. Do use clothing and measurements to 

see cm's lost. 

5. You will enjoy the right exercise, 

choose what suits. 

6. Don't need to smash your body to get a 

result. 

RULES 

MUST FIT INTO YOUR LIFE 

MUST BE EASY 

MUST NOT CAUSE MORE 

STRESS ON YOUR BODY OR 

MINDSET 

7. Do reduce calories to lose weight, with 

balance food types. 

8. Short quick interval workouts work the 

best. 

9. Must get quality sleep and less stress 

to lose weight. 

10. You can lose weight with diet change 

alone, but its quicker with exercise. 

11. Don't underestimate walking, 

beneficial for all aspects. 

12. There's always a work around fix for 

everything. 

13. All or nothing doesn't work, 

consistency is king. 

14. You will worry less about your body if 

your happy. 

BY UPLIFT HEALTH & FITNESS 

COACHING

RECEIVED FROM 

PERMISSION 

HTTPS://WWW.HEARTANDBOWLNUTRITION.COM 

Take time out of your day for a 

cuppa and a yummy protein ball. 

Grab your best cup or mug & fill it 

with your favourite blend. Sit in a 

place that brings you joy, then sip 

and much away while letting the 

stresses of life melt away. 

I N G R E D I E N T S 

C O O K I N G W I T H 

K I M C A R T E R 

C L U T T E R C O A C H & 

W E L L N E S S 

A D V O C A T E 

CREAMY 

MACADAMIA 

PROTEIN 

BALLS 

• 1/2 cup Vanilla Protein Powder 

• 1/2 cup unsweetened desiccated 

coconut 

• 1 cup (250g) almond butter 

• 1/2 cup (55g) crushed up raw 

macadamia nuts 

• 1 tsp. vanilla essence 

• 3/4 tsp natvia 

• 2 tbsp. water 

D I R E C T I O N S 

Combine protein powder, 

desiccated coconut, crushed 

Macadamia nuts and Natvia. Mix 

well. 

Add almond butter and vanilla 

essence combining well. 

Add a tablespoon of water per 

time to get the mixture to the 

right sticky consistency. 

Roll mixture into 20 balls. 

Refrigerate for 1/2 an hour before 

enjoying.

What are Essential Oils? 

USING ESSENTIAL 

OILS FOR YOUR 

FOOD 

PREPARATION! 

Essential oils are 

naturally occurring, 

volatile aromatic 

compounds that are found 

in the seeds, bark, stems, 

roots, flowers, fruit, resin 

and other parts of plants. 

Some plants will produce 

no essential oils, whilst 

others such as coriander 

will provide essential oil 

from both the leaves and 

the root, both containing 

different constituents 

and therefore provide 

different tastes, smell and 

health benefits. 

Essential Oils can be both 

beautifully and powerfully 

fragrant. 

They are what gives the 

plants their distinctive 

smells. But much more 

than that it is their 

essential oils that protect 

the plant and plays a role 

in plant pollination. 

It is this beauty of the 

fragrance, the sublime 

flavour and their 

protective ability that has 

led to their use in 

perfume and beauty 

treatments, for food 

preparation, and for 

supporting wellness. 

BY FRANCES LOUREY 

WRITTEN 

CONSCIENTIOUS COOK 

THE 

of "beauty 

the 

fragrance"

a WOW Add 

to your factor 

There are many ways that you can use 

your essential oils. I’m a bit unusual as 

the first way that I used my doTERRA 

essential oils was in food preparation. I 

food! 

love to try the ingestible ones in all 

sorts of recipes as they really have the 

most magnificent flavour. 

Many people believe that using 

essential oils in cooking is a relatively 

new idea. In fact, there are thousands of 

food products that use essential oils for 

aroma and flavour, and when you are 

using lemon rind in your cooking it is 

the flavour of the essential oil that you 

are using. So, you are ingesting tiny 

amounts of essential oils all the time. 

When using the highest quality essential 

oils in food not only do you get the 

beautiful flavour, you also obtain the 

healthful benefits from that plant. 

Keep in mind, however, that not all 

essential oils are created equally - if an 

oil is not specifically marked as safe for 

consumption - don't use it. Ensure that 

you use the best, most pure ingredients 

at all times! 

Within the brand that I partner with, 

doTERRA, there is a long list of 

essential oils for gastronomic 

experimentation. 

P A G E 5 0 | E S S E N T I A L O I L S

The Mint 

The Citrus 

This includes Peppermint and 

Spearmint. I like to use 

Family 

peppermint 

in drinks and desserts. I make a 

very popular Cacao Peppermint 

Bliss Ball, and I have also added it 

in the salad dressing for Zucchini 

Salad and a sauce for Lamb. 

Lemon, Lime, Wild Orange, 

Bergamot, Grapefruit, 

Family 

Tangerine 

are in this family. The ways to use 

citrus in food and beverage feels 

like it is endless. The easiest and a 

really beautiful way to use them is 

simply adding a drop to a glass of 

water or a water bottle. Use them 

in desserts; my Jaffa Bliss balls 

are always a hit. Add it to hommus 

or use it in a simple dressing. 

Citrus essential oil can be used in 

any recipe that requires citrus zest 

or juice. Citrus Essential Oil is 

probably the best place to start for 

food preparation, as they are not 

one of the strong oils.

The Spice 

Family 

Who doesn’t like a good spice in 

your food? The problem with spice 

from the supermarket, is that 

you purchase them pop them in 

your pantry and the potency and 

flavour diminishes over time - it is 

likely to be several months old by 

the time you purchase it. Essential 

oil spices hold their potency for 

years. This family includes Black 

Pepper, Cassia, Cinnamon, Clove, 

Coriander, Ginger, & 

Fennel. 

I love using these in food. The 

inclusion of Coriander makes a 

beautiful Asian dressing or add 

it with ginger to a Dahl at the end 

of cooking and stir through. Add 

cinnamon when making raw 

chocolate. 

So many possibilities! 

Herb The 

Family 

Included in this family is Basil, 

Coriander (Cilantro), Marjoram, 

Oregano, Rosemary, Thyme and 

just like the spices they hold their 

flavour and potency way longer 

than the dried form. 

Use them in any recipe that calls 

for the dry or fresh herbs. Basil 

and Oregano in Italian dishes, 

Coriander in Asian 

inspired dishes. Rosemary in your 

baked potatoes or meat marinade. 

And of course, add them for a 

flavourful punch to soups.

The Floral 

Family 

Yes it’s true - you can add 

Lavender essential oil to your 

food! 

It’s divine in Lavender Panna 

Cotta or add it to cream with a 

little honey.

The Way to 

Start 

Start with substituting dried herbs 

for essential oils in recipes that 

call for dried herbs, spices, fruit 

juices or zest. 

The most important thing you need 

to remember is that doTERRA 

essential oils are undiluted and 

Potency 

purely extracted, as such they are 

extremely potent; they are far 

stronger than any other ingredient 

you’ve ever used in the kitchen 

before. 

Simply replace these ingredients 

with the equivalent 

essential oil (and add some water 

if the recipe requires juice) to 

ensure the right consistency. 

One drop may be enough to 

adequately flavour a big pot or 

bowl of your favourite recipe, 

particularly in strong oils such as 

Cassia, Cinnamon, Clove, Cumin, 

Thyme, and Oregano. These oils 

are quite potent - a little goes a 

long way! 

I recommend 

you start your essential oil food 

preparation journey with a less 

potent essential oil such as one of 

the citruses. 

Top Tips 

Always, start off using a single 

drop, so as to not waste your 

essential oil and spoil the dish. 

You can 

always add another drop if 

needed, but you can’t take it out. 

Essential oils are best not heated 

so add the essential oil right 

before serving to ensure you gain 

the 

most health benefits. 

Would you like to know more about 

adding some Wow to your food and 

receiving some healthful 

benefits at the same time? 

There’s lots more that I’d l love to 

tell you, and help you start your 

Essential Oil Journey. 

Frances Lourey 

The Conscientious Cook 

FrancesLourey.com 

https://www.facebook.com/Frances 

TheConscientiousCook/

PODCAST 

LIBRARY 

use to break through to the 

can 

level in your personal & 

next 

FULL EPISOSDES INSIDE 

18 

INSIDE 

WBS is dedicated to promoting and 

supporting women in business. The 

WBS podcast is here to provide you 

with invaluable information that you 

business goals 

P A G E 5 5 | P O D C A S T L I B R A R Y

EPISODE 1 

LISTEN HERE 

IN THIS EPISODE, TINA OKEY FROM WP LAUNCH ME DOES A 

DEEP DIVE ON HOW TO INCREASE LEADS TO YOUR WEBSITE 

JUST BY MAKING 5 SMALL CHANGES. 

SPECIAL BONUS 

WBS PODCAST LISTENERS GET EXCLUSIVE ACCESS TO A 

FREE EBOOK WHICH IS FOCUSSED ON INCREASING TRAFFIC 

TO YOUR WEBSITE. TO DOWNLOAD YOUR FREE EBOOK ON 

THIS SUBJECT GO TO HTTPS://WPLAUNCHME.COM/WBS/ 

EPISODE 2 

IN THIS NOT TO BE MISSED EPISODE, SAMANTHA JANSEN 

FROM PLATFORM 4 SUCCESS GIVES EXPERT-LEVEL TIPS TO 

GROW AND MANAGE YOUR SOCIAL MEDIA, AS WELL AS GIVING 

EXTREMELY VALUABLE INSIGHTS INTO BUSINESS 

STRATEGIES TO SUPERCHARGE YOUR BUSINESS. 

WE ALSO DIVE INTO THE WORLD OF SELF-PUBLISHING, AND 

HOW TO AVOID COMMON PITFALLS AND ENSURE A ROI. 

EPISODE 3 

IN THIS EPISODE, WE INTERVIEW FAY CHAN FROM 

BUDGETING123 WHO SHARES SOME INVALUABLE METHODS 

TO TAKE CONTROL OF YOUR FINANCES AND STEER YOU 

TOWARDS THE PATH OF FINANCIAL FREEDOM. 

FREE DOWNLOAD: AS AN ADDED BONUS TO KICKSTART YOU 

ON THE PATH TO TAKING CONTROL OF YOUR MONEY, 

DOWNLOAD THE SPEND BUDDY FOR FREE. THE SPEND 

BUDDY ACTS AS A “PAUSE”, AN “INTERVENTION” TO HELP 

YOU THINK ABOUT YOUR POTENTIAL PURCHASE. KEEP IT IN 

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- HTTP://BUDGETING123.COM/SPEND-BUDDY-DOWNLOAD/

EPISODE 4 

LISTEN HERE 

IN THIS EPISODE, WE INTERVIEW KAREN KENNEDY FROM 

BOOKIT WHO TALKS ABOUT WHEN YOU SHOULD CONSIDER 

USING EXTERNAL COMPANIES TO HELP FREE YOU FROM 

YOUR NON-CORE BUSINESS, ENABLING YOU TO BENEFIT 

FROM THE EXPERTISE OF INDUSTRY SPECIALISTS AND 

ALLOWING YOU TO FOCUS ON YOUR BUSINESSES CORE 

FUNCTIONS – AND THEREFORE MAKE MORE MONEY. 

EPISODE 5 

IN THIS EPISODE, WE INTERVIEW TRACEY HALL FROM 

EXCELLING IN DIRECT SALES WHO TALKS ABOUT THE 

IMPORTANCE OF FOLLOWING UP & CONNECTING WITH YOUR 

EXISTING CUSTOMERS TO HELP MAKE YOUR BUSINESS 

STAND OUT FROM THE REST. THIS IS PROBABLY THE SINGLE 

MOST IMPORTANT, YET FORGOTTEN, ACTIVITY THAT YOU 

CAN DO TO INCREASE YOUR REPEAT BUSINESS AND GAIN A 

LOYAL GROUP OF NET PROMOTERS. 

GET A FREE COPY OF 10 MISTAKES MADE IN DIRECT SELLING 

EPISODE 6 

BRANDING IS ONE OF THE MOST IMPORTANT ACTIVITIES IN 

BUSINESS, YET MANY SME’S GET IT WRONG OR MISS CRUCIAL 

POINTS. LIZ, DRAWING ON HER VAST EXPERIENCE WORKING 

WITH NATIONAL AND GLOBAL BRANDS, TALKS ABOUT THE 7 

WAYS TO BUILD A BETTER BRAND. NO MATTER WHAT SIZE 

YOUR BUSINESS IS, LIZ’S TIPS ARE AN INVALUABLE GUIDE.

EPISODE 7 

LISTEN HERE 

THIS WEEK CAROLYN FROM EMPOWERKIN KINESIOLOGY 

SHARES HER STRESS RELIEVING TECHNIQUES USING 

KINESIOLOGY. 

KINESIOLOGY IS THE SCIENCE OF ENERGY BALANCING AND IS 

GROUNDED IN THE STUDY OF ANATOMY AND PHYSIOLOGY. 

CAROLYN IS THE AUTHOR OF EMPOWERED HAPPINESS 

EPISODE 8 

IN EPISODE 8, OBU FROM SMART MONEY SOLUTIONS 

SHARES INVALUABLE TIPS AND INSIGHTS THAT WILL HELP 

YOU WITH STRATEGIES TO REACH YOUR FINANCIAL GOALS. 

OBU HAS A VERY INTERESTING BACKGROUND AND HAS AN 

INSIGHTFUL, DIRECT APPROACH TO MONEY MANAGEMENT 

FOR WOMEN. 

EPISODE 9 

IN ONE OF OUR BEST EPISODES YET, EMMA BORG FROM 

UNIQUE PHOENIX DIVES DEEP INTO ONE OF THE MOST 

CRUCIAL PARTS OF BUSINESS – EMOTIONAL HEALTH. 

UNIQUE PHOENIX SPECIALISES IN EMOTIONAL HEALTH AND 

RELATIONSHIP COMMUNICATION.

LISTEN HERE 

EPISODE 10 

IN THIS EPISODE, WE INTERVIEW EMMA MURNANE FROM 

ATWHOLESALE2U. EMMA DISCUSSES THE IMPACT OF 

PROMOTIONAL PRODUCTS AND SHE PASSES ON SOME OF 

HER VALUABLE INDUSTRY EXPERIENCE. 

EPISODE 11 

WE TALK TO PSYCHOLOGIST JESSICA CLEARY, DIRECTOR & 

PRINCIPAL PSYCHOLOGIST OF HOPSCOTCH & HARMONY 

ABOUT MINDFUL PARENTING FOR MUMS IN BUSINESS. 

JESSICA IS THE FOUNDER OF CALMER PARENT REVOLUTION, 

WHICH IS A POWERFUL PROGRAM FOR PARENTS WHO WANT 

TO RAISE RESILIENT CHILDREN, WITHOUT RAISING THEIR 

VOICES. 

BONUS CONTENT! GO TO JESSICACLEARY.COM.AU FOR A 

FREE, PRINTABLE FRIDGE TIP-SHEET WITH 10 WAYS TO KEEP 

CALM AMID THE CHAOS! 

EPISODE 12 

SHERRY’S STORY IS AMAZING – I WON’T PARAPHRASE OR SAY 

MORE – YOU JUST NEED TO HEAR IT. IT’S THIS OVERCOMING 

OF ADVERSITY THAT MAKES SHERRY SUCH A GOOD ORATOR 

AND SOMEONE WHO HAS A WEALTH OF EXPERIENCE TO 

SHARE. MOST OF US DO NOT HAVE A POSITIVE MINDSET 

ABOUT MONEY, AND SHERRY HELPS YOU UNDERSTAND HOW 

TO START CHANGING THAT.

LISTEN HERE 

EPISODE 13 

IN OUR MOST JAM-PACKED EPISODE EVER, WE SPEAK TO 

ANDROULLA SAKKAS FROM EMPOWER BEYOND ABOUT WAYS 

TO BUILD MOMENTUM & INCREASE CASH FLOW IN YOUR 

BUSINESS. 

EPISODE 14 

ALICIA IMPARTS 7 KEY TIPS ON HOW TO CREATE HIGH- 

QUALITY COPY FOR ANY PURPOSE, REGARDLESS OF 

WHETHER ITS ONLINE OR PRINT MEDIA. UNLESS YOU HAVE 

DECADES OF EXPERIENCE IN WRITING BEST PRACTICE COPY, 

THEN YOU’LL BENEFIT FROM ALICIA’S ADVICE. 

EPISODE 15 

MAREE SORTINO FROM THE SOCIAL SECRET, TAKES US 

THROUGH 10 STEPS TO CREATE A STRONG CONTENT 

STRATEGY FOR SOCIAL MEDIA. 

IT’S SOMETHING THAT MOST ENTREPRENEURS STRUGGLE 

WITH – LET’S FACE IT, ITS HARD TO CREATE THE NECESSARY 

VOLUME OF INTERESTING, ORIGINAL CONTENT, WEEK IN, 

WEEK OUT. MAREE IS AN EXPERT IN HER FIELD AND THIS 

INTERVIEW GIVES YOU A MUCH DEEPER INSIGHT INTO 

CREATING A WINNING STRATEGY.

EPISODE 16 

LISTEN HERE 

IN THIS EPISODE, KRISTIE DUTSON FROM INSPIRED 

PORTRAITS DIVES INTO THE WORLD OF PROFESSIONAL 

PHOTOGRAPHY AND UNCOVER THE SECRETS TO CREATING A 

PROFESSIONAL PHOTOGRAPH. 

KRISTIE IS ACCREDITED BY THE AUSTRALIAN INSTITUTE OF 

PROFESSIONAL PHOTOGRAPHERS. 

EPISODE 17 

IN THIS EPISODE, WE TALK TO ZIGGY CLEMENTS, OWNER OF 

ARTZ COLLECTIVE, ABOUT HER EXPERIENCE IN STARTING, 

RUNNING AND MAKING ARTZ COLLECTIVE A SUCCESS. 

ZIGGY HAS WORKED IN PERFORMING ARTS SINCE BEING A 

CHILD AND HAS WORKED WITH SOME OF THE BIGGEST 

NAMES – SUCH AS RHONDA BIRCHMORE – ON SOME OF 

AUSTRALIA’S MOST WELL-KNOWN THEATRE AND TV SHOWS. 

EPISODE 18 

OUR GUEST FOR EPISODE 18 IS KATARINA NAVE OF SGP 

CONSULTING. KATARINA’S BACKGROUND IS AS A SENIOR 

EXECUTIVE, AND NOW SHE HELPS BUSINESSES REACH THEIR 

POTENTIAL VIA HER COMPANY SGP CONSULTING 

(SUSTAINABLE GROWTH & PROFIT). KATARINA GIVES WBS 

PODCAST LISTENERS SOME NOT-TO-BE-MISSED TIPS FOR 

SUCCESS.

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Okey is Co-Founder 

Tina 

Pixel Perfectionist 

and 

and web 

(graphic 

at WP Launch 

designer) 

She has worked as a 

Me. 

graphic and 

corporate 

designer for more 

web 

10 years, but 

than 

loves working 

ultimately 

world-changers, 

with 

yourself, to help 

like 

their online 

make 

our interview with 

Read 

Tina. 

is passionate 

Karen 

providing 

about 

to people 

information 

how they can use 

on 

that don’t 

products 

the harmful 

contain 

found in most 

toxins 

marketed 

mass 

simply switching 

By 

they can access 

stores, 

that are better 

products 

them and their 

for 


Read 

Karen 

is an entrepreneur 

Anna 

currently is the 

who 

of 3 businesses – 

director 

Fitness Australia, 

Citrus 

Australian Health 

The 

Wellness Co. and 

and 

Q Corpin 

Anna 

International. 

is a heart-centred 

She 

fitness and 

health, 

professional 

medical 

is on a mission to 

who 

women on 

educate 

Fitness, 

Health, 

Mindset, 

Nutrition, 

and Fierce Self 

Lifestyle 

our Interview with 

Read 

Q Corpin 

Anna 

WINNERS 2017 

13 

January 

Tina Okey 

February 

Karen Buttery 

March 

Anna Q Corpin 

WP Launch Me Perpetual Health Citrus Fitness 

household brands. 

presence shine. 

families. 

Love.

from one 

grown 

to a team, 

bookkeeper 

to help businesses 

ready 

and small. 

big 

take care of 

They 

from straight 

everything 

data entry to 

forward 

preparation, 

BAS 

& everything 

lodgement 

between. 

in 


Read 

Karen. 

possible product to 

best 

their needs and will 

suit 

the distance with 

travel 

and beyond. 

them 

works with 

Tresna 

who either 

customers 

to buy a home or 

want 

property or 

investment 


Read 

Tresna. 

and we do this 

integrity 

our online 

with 

& mentoring 

programs 

We train 

program. 

in the direct 

people 

industry, including 

sales 

plan, MLM & 

party 

Marketing. 

Network 

our interview 

Read 

Tracey. 

with 

April 

Karen Kennedy 

May 

Tresna McNally 

June 

Tracey Hall 

Bookit 

Bookkeeping 

Tresna McNally 

Aussie Home 

Loans 

Tracey Hall 

Excelling in 

Direct Sales 

13 

starting in 2009, 

Since 

Bookkeeping has 

Bookit 

helps her clients 

Tresna 

money, find the 

save 

in Direct Sales 

Excelling 

for ethics, 

stands 

already has!

deciding that 

After 

the corporate 

climbing 

wasn’t for her, 

ladder 

Atwholesale2u was 

at 

started 

Atwholesale2u 

as an ebay business. 

off 

became a power seller 

It 

3 months. 

within 

years on... 

7 

covers a 

Atwholesale2u 

range of products 

wide 

printing. They can 

and 

personalised one off 

do 

or can do a run 

products 

100+. The options are 

of 

They print in- 

endless. 

using sublimation 

house 

as well as 

printing 

vinyl cad cut 

traditional 

heat transfer 

and 


Read 

Emma 

is the Director 

Jessica 

Principal 

and 

of 

Psychologist 

& Harmony, a 

Hopscotch 

practice in 

psychology 

Hopscotch & 

Werribee. 

has skilled 

Harmony 

that cater for 

clinicians 

wide range of mental 

a 

care needs. 

health 

works closely 

Jessica 

parents who seek 

with 

understand their 

to 

and be calmer 

child 

She teaches 

parents. 

respectful, 

developmentally 

ways to 

appropriate 

with 

communicate 

that promotes 

children 

and 

cooperation 

defiance. 

minimises 


Read 

Jessica 

is a 

Carolyn 

and 

Kinesiologist 

owner of 

business 

EmpowerKin 

speaker 

Kinesiology, 

workshop 

and 

and author of 

facilitator 

Happiness 

Empowered 

Discovering Bliss 

– 

Depression. 

Beyond 

has studied a 

She 

of different 

variety 

techniques 

Kinesiology 

Professional 

including 

Practitioner, 

Kinesiology 

Gym, LEAP and 

Brain 

Reflexes and 

Primitive 

to study 

continues 


Read 

Carolyn 

july 

Emma Murnane 

august 

Jessica Cleary 

September 

Carolyn King 

AtWholesale2U 

Hopscotch & 

Harmony 

EmpowerKin 

Kinesiology 

born 2010. 

different modalities. 

printing.

Sortino is 

Maree 

about 

passionate 

small business 

helping 

navigate the big 

owners 

world of social 

bad 

without needing 

media 

constantly pay for 

to 

advertising! 

has a strong 

Maree 

and 

marketing 

communications 

and has 

background 

the last few years 

spent 

training roles. 

in 

she’s been 

Specifically, 

new business 

assisting 

build the 

owners 

and skills 

knowledge 

they require to run 

that 

businesses 

their 

Those that 

effectively. 

Maree will tell you 

meet 

super organised, 

she’s 

patient, 

passionate, 

personable 

extremely 

easy to work with. 

and 


Read 

Maree 

is the co-founder of 

Fay 

Budgeting123. 

is financial 

Fay 

coach, mum 

readiness 

an avid writer. She 

and 

passionate about 

is 

personal 

everyday, 

matters 

money 

helps 

Budgeting123 

household 

review 

around 

budgets 

& savings 

spending 

Empowering you 

plans. 

live & live well within 

to 

top 3 three skills 

Fays 

believes makes you 

she 

Resilience 

Persistence 


Read 

Chan Fay 

Vaina, Social 

Kara 

Brand Marketing 

Media 

Collaboration 

and 

takes you on 

Specialist 

journey to build, 

a 

and 

communicate 

an effective 

execute 

Marketing 

Brand 

for you and 

Strategy 

business on your 

your 

is also her 

Collaboration 

and speciality 

passion 

built her own 

having 

My Mindful 

business, 

purely through 

Year 

From the 

collaborating. 

of that, Kara 

success 

offers mentoring 

now 

small business 

to 

as well as 

owners 

for Creative 

workshops 

to 

Collaboration 

your brand 

maximise 

THINK BIG 

awareness. 


Read 

Kara. 

october 

Maree Sortino 

November 

Fay Chan 

december 

Kara Vaina 

The Social Secret Budgeting123 Kara Vaina 

Social Media platforms. 

your means. 

successful. 

Consistency

is an experienced, 

Ingrid 

and award 

published 

photographer, 

winning 

is passionate about 

who 

timeless 

creating 

for all women. 

images 

Photography is 

Karm 

photographer for 

our 

WBS Berwick 

the 

chapter 


Read 

Ingrid 

Artz Collective was 

The 

in 2000, 

formed 

as a 

however 

performer, I 

professional 

say I’ve been 

would 

my business as 

running 

personal brand and 

my 

professional 

a 

arts 

performing 

since I was 

contractor 

old, really. It 

13yrs 

strange but 

sounds 

when I started 

that’s 

paid for dance, 

getting 

our interview 

Read 

Ziggy 

with 

owns an online 

Velda 

- Almond Tree 

shop 

which 

Designs, 

in wall art and 

specialises 

Almond Tree 

gifts. 

set of her prints 

Designs 

included in the 

were 

TV Week Logie 

2014 

Gift Bags. 

Awards 

Tree Designs 

Almond 

have their products 

often 

in publications 

featured 

Home Beautiful and 

like 

Out. 

Inside 

our interview 

Read 

Velda 

with 

January 

Ingrid Karm 

February 

Ziggy Clements 

March 

Kara Vaina 

Karm 

Photography 

Artz Collective 

Almond Tree 

Desgins 

acting and singing jobs 

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P R O M O T I N G • C O N N E C T I N G • I N S P I R I N G 

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SEE YOU 

NEXT TIME 

THANK YOU FOR 

READING & SUPPORTING 

FEMALE 

ENTREPRENEURS 

CONNECT WITH US 

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WBS Magazine - Issue 6

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