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ReSound Group in the future<br />
Analyst <strong>presentation</strong>, EUHA<br />
October 18, 2007
Key messages<br />
� We will not comment on current trading<br />
� Our board is evaluating strategic<br />
alternatives and will announce by<br />
Christmas. We will not be able to<br />
comment further on this topic<br />
� Today we will talk about products<br />
2
Content of <strong>presentation</strong><br />
The past 18 months<br />
Going forward<br />
The EUHA News<br />
3
ReSound Group has continued investments in R&D over the<br />
past 18 months …<br />
R&D spending (2004-2007E)<br />
DKK millions<br />
159<br />
200<br />
2004 2005¹ 2006² 2007E<br />
Source: GNR Group<br />
Note: R&D figures are out of pocket R&D spend, including both capitalised and expensed cost, but excluding<br />
depreciation<br />
¹ 2005 includes two months of INTERTON<br />
² 2006 includes INTERTON for the full year<br />
292<br />
351<br />
4
… as well as investments in launching products<br />
Source: GNR Group<br />
S&M spending (2005-2007E)<br />
DKK millions<br />
755<br />
901 897<br />
2005 2006 2007E<br />
5
We have managed to maintain a low employee turnover<br />
during the period of uncertainty<br />
Attrition rate - Denmark<br />
Percentage<br />
2005/06<br />
2006/07*<br />
Danish<br />
market<br />
� Move to Lautrupbjerg from Taastrup, June 2006<br />
� 4 employees returned<br />
* August 2006 / April 2007<br />
Source: GN ReSound HR<br />
8<br />
11<br />
15<br />
6
During 2007 we have continued to launch products<br />
Top<br />
Plus<br />
Basic<br />
Budget<br />
Azure<br />
Pulse CRT<br />
Trimflex 2<br />
One HP<br />
Marq<br />
One<br />
LinQ HP<br />
Marq<br />
LinQ<br />
Access 2<br />
EZ Trim 2<br />
Pulse LT<br />
Product<br />
extension<br />
Q1 Q2 Q3 Q4<br />
ReSound<br />
Brand<br />
7<br />
Beltone<br />
Brand
ReSound Azure<br />
Empowering Natural<br />
Hearing
Empowering Natural Hearing – the 4 cornerstones<br />
Blah!<br />
Natural Sound<br />
Clear, pure sound quality in<br />
demanding situations – even<br />
at high levels of gain<br />
Blah!<br />
Hi! How are you?<br />
Blah!<br />
Natural Awareness<br />
Natural Directionality provides<br />
the full benefit of directionality<br />
while maintaining peripheral<br />
awareness<br />
Empowering<br />
Natural<br />
Hearing<br />
Listen to this<br />
interesting story …<br />
Blah!<br />
Natural Convenience<br />
A Bluetooth® wireless technology<br />
headset, intelligent charger and<br />
faster, easier fitting take new steps<br />
toward hassle-free hearing<br />
Natural Amplification<br />
Environmental Optimizer<br />
delivers automatic,<br />
personally optimized gain in<br />
7 different environments<br />
9<br />
Blah!<br />
Blah!<br />
+9 dB<br />
0 dB<br />
-9 dB<br />
��<br />
���<br />
��<br />
Quiet<br />
Traffic – loud noise<br />
Soft speech<br />
Loud speech<br />
Low speech<br />
In noise<br />
Loud speech<br />
In noise<br />
Noise<br />
Loud noise
Natural hearing<br />
on the phone<br />
Bluetooh click-on headset<br />
10<br />
Natural convenience<br />
in use...<br />
2 nd generation charger technology
Beltone Marq
Beltone Marq<br />
Designed to disappear<br />
The smallest RIE in the market
Content of <strong>presentation</strong><br />
The past 18 months<br />
Going forward<br />
The EUHA News<br />
13
We have a significant presence with 15-17% global share<br />
Worldwide market share distribution, 2006<br />
Widex<br />
(6-7%)<br />
GN ReSound<br />
(15-17%)<br />
Starkey<br />
(10-13%)<br />
Sonic<br />
Other<br />
(2%)<br />
(3%)<br />
Phonak<br />
(20%)<br />
Siemens<br />
(20-24%)<br />
Oticon<br />
(20%)<br />
Source: FCO, Merill Lynch, Kaupthing Bank and internal analysis<br />
14
We have a significant share in three of four segments<br />
1<br />
2<br />
3<br />
4<br />
Emerging<br />
Markets<br />
Captured<br />
Distribution<br />
Key<br />
Accounts<br />
Tenders<br />
Open<br />
Market<br />
Units 1000s CAGR 05-07<br />
Examples<br />
595<br />
1.229<br />
1.800<br />
2.032<br />
2.243<br />
-4%<br />
2%<br />
8%<br />
13%<br />
18%<br />
• Asia ex. Japan<br />
• Eastern Europe<br />
• Latin America<br />
• Russia/ India<br />
• Beltone<br />
• Hidden Hearing<br />
• Northland<br />
Capital<br />
• Amplifon<br />
• HAL Invest<br />
• KIND<br />
• GAES<br />
• NHS<br />
• VA<br />
• AHS<br />
• Regional chains<br />
• Independents<br />
15
We are realigning the brand setup to maximize value<br />
New Brand Setup<br />
Group Solutions<br />
Network/Retail<br />
OEM for Key<br />
Accounts<br />
16
There will be a brand simplification with ReSound as the<br />
flagship<br />
� Group flagship – High-end and price<br />
� Cutting edge technology – first to market<br />
innovation<br />
� Heavy branding/marketing support and tools<br />
17
We will grow Beltone Network/ Retail Globally<br />
The premium retail brand<br />
Network/Retail<br />
� Leveraging the Beltone brand on global network<br />
and retail<br />
� Capitalize on Beltone retail network know-how,<br />
marketing and tools<br />
� High price retail brand with full offering<br />
� Grow Beltone Network in North America and<br />
Network/Retail globally<br />
18
Beltone, Interton and OEM solutions will be managed under one<br />
organization and will hence be merging to the same platform<br />
Group Solutions<br />
� Unique “look and feel” portfolio based on common<br />
platform through own development resources<br />
� Full range and value for money<br />
� Tactical brands to maximize country/account<br />
potential<br />
� Private label portfolios<br />
– Mix & match of all available products<br />
– Potential unique designs/<br />
product concepts if not in pipeline<br />
� Exploring new distribution/entrants<br />
OEM for Key<br />
Accounts<br />
19
Content of <strong>presentation</strong><br />
The past 18 months<br />
Going forward<br />
The EUHA News<br />
20
At EUHA 2007 we are launching the strongest Super<br />
Power product in the Industry<br />
Top<br />
Plus<br />
Basic<br />
Budget<br />
Azure<br />
Pulse CRT<br />
Trimflex 2<br />
One HP<br />
Marq<br />
One<br />
LinQ HP<br />
Marq<br />
LinQ<br />
Access 2<br />
EZ Trim 2<br />
Pulse LT<br />
Product<br />
extension<br />
Q1 Q2 Q3 Q4<br />
ReSound<br />
Brand<br />
Marq<br />
HP<br />
Sparx Force<br />
Marq<br />
HP<br />
21<br />
Beltone<br />
Brand
Complete device summary<br />
Housing and available hardware<br />
Super Power receiver<br />
- robust & back-vented<br />
- in embedded suspension<br />
Analogue Volume Control<br />
- setting of 1-4<br />
- rubber protected<br />
Push Button program selector<br />
- 3 programs and power down<br />
Gold-plated battery spring<br />
- anti-corrosion<br />
- years in the market<br />
675 Battery<br />
- up to 685 hours life time<br />
- battery door lock<br />
Screw-on tone tube adaptor<br />
- damped & undamped<br />
- adult & baby size<br />
Microphone in shock-resistant frame<br />
Low battery Digital processing Chip<br />
- optimal battery life<br />
- state-of-the-art algorithm features<br />
High sensitive Telecoil<br />
- induction loops<br />
- telecoil-ready telephones<br />
Direct Audio Input<br />
- connector to Audio shoe<br />
- compatible to accessories;<br />
FM-link, MP3, mobile phone
Key Feature Summary<br />
Combining the Extra Power and Sound Quality<br />
Extra Power<br />
Sound Quality<br />
Output & Gain<br />
Usable Gain with DFS<br />
Multi-channel MPO<br />
WARP<br />
Linear or WDRC<br />
Output compression<br />
Customizing in Aventa<br />
Among strongest in Output & Gain!<br />
Best-in-Class usable gain among<br />
competitors with our strong DFS!<br />
Choice of customizing max power<br />
output in 6 channels!<br />
Excellent compression analysis power and<br />
sound image in low frequencies!<br />
Choice of 2 customized compression schemes!<br />
Choice of full on power or softer sound image!<br />
Full fitting capability to customize your<br />
Super Power HI
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