OveoMobile - GMC Software Technology

GMC APPLICATION BRIEF
Interactive correspondence:
the undiscovered goldmine
Empower front line staff to deliver a personal, prompt
service and benefit from increased customer satisfaction

Value propositions
C-level executives
� Improve brand recogition and customer satisfaction
� Minimize risk and increase customer loyalty
� Differentiate company through personalized customer service
Financial management
� Leverage best channels to get most effective delivery costs
� Benefit from new revenue streams
� On demand production removes the need for costly stock inventory
Printing & production operations
� Only one system for training and maintenance
� Flexible open interface to integrate and expand capabilities
� Achieve maximum efficiency gains through automated processes
Marketing professionals
� Exploit opportunities to cross/up sell products within correspondence
� Expand communication channels to include e-marketing, mobile marketing
� Central management of marketing assets for greater brand control
� IT maintains detail data, while marketing controls messaging and content
Compliance officers
� Interactive tool lets users insert approved marketing messages in real time
� Online collaboration for faster approval cycle
� Monitor and track editing access and version control
� Ensure compliance rules are followed
� Easily update legislations, terms and conditions from central repository
GMC Software Technology AG | The smartest way to engage customers | www.gmc.net
Brazil, Canada, China, Czech Republic, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Mexico,
Poland, Singapore, Spain, Switzerland, Taiwan, United Kingdom, USA
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Josef Smith
Street name 1542
Town City
534 47
Vlastistán
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CATALOG
2009

Correspondence impacts the bottom line
Customers receive many different types of communications
however, business correspondence has critical importance
because it is usually triggered by an event initiated by the
customer. For example, customers expect to receive documentation
on personal saving plans after having spoken to a
call centre agent about this, or a customised welcome pack
after visiting a car showroom. As these correspondences are
expected, customers spend more time reading and responding
to them. Therefore it is vital to use these important customer
touch points to increase customer satisfaction, build customer
loyalty, and drive additional revenue.
As consumer demands vary to a greater extent, businesses
are pressured to deliver a prompt and highly personal service
while simultaneously reducing costs and ensuring that
corporate and compliance guidelines are adhered to.
This complex process is made simple and rewarding for your
business with GMC’s interactive correspondence application.
Now you can empower your front line staff to deliver
the personal, prompt service required while the GMC solution
guides them through a step-by-step process ensuring
that rules are followed and risks are minimized.
Adding the personal touch
Advanced data management enables the use of any data
from anywhere to create highly personalized correspondence.
Designers can develop dynamic templates with limitless
variable sections such as automated data population,
prewritten paragraphs, disclaimers, options, data prompts,
free edit boxes, images, and much more.
Drive additional revenue
With GMC, correspondence can also be used as an opportunity
to cross/up sell additional company or 3rd party products.
Templates can incorporate “promotion” sections that
can vary depending on the real time conversation between
the Customer Service Representative (CSR). This boosts response
rates and creates additional revenue opportunities.
Ensure complete accuracy
Errors in documents can reduce customer satisfaction at the
least and potentially generate bad publicity and legal disputes.
Therefore, minimizing risk is vital to protect your business
from these expensive penalties. The GMC solution incorporates
many capabilities and features to help you to ensure
your correspondence is always compliant and accurate.
� The solution guides front line staff through an intuitive,
step-by-step process to create personalized correspondence
� CSR’s can use preapproved templates and make selections
on predefined content options and data prompts for document
assembly
� Automated business rules act as referees enabling freedom of
personalization within the corporate and compliance guidelines
� Built in proofing environment so the full document, including
variable data can be viewed on screen instantaneously
� Archives are automatically created for each document so that
they can be retrieved instantly by authorized CSR’s for immediate
reference
� Utilize the central repository to easily updated and maintain
all templates and content
Extra precaution for lengthy correspondence
Some correspondence requires greater detail, includes many
pages, and can often involve many people in different locations
during the preparation process. It is important that these documents
are approved and reviewed at every stage to ensure accuracy
and compliance. The GMC solution comes ready with online
approval capabilities that allow contributors to review jobs collaboratively
and identify errors before they reach the customer.
Deliver with speed
With busy lifestyles, and growing expectations, customers demand
their correspondence now – when it matters most. GMC’s
intuitive, point and click end user environment makes creating
even the most personalized correspondence a simple and rapid
process. Documents can be routed to the optimal production
output to ensure it reaches the customer at the earliest time.
Furthermore, through utilizing GMC’s multi channel capabilities
you can equip CSR’s to send correspondence through email or
even mobile to provide your customers with instant information.
Efficiency gains for added value
Utilizing automated workflow processes, data population, repurposing,
output management, point and click data selection and a
monitored production process, GMC acts as a solid backbone for
all your interactive correspondence processes. Furthermore, with
GMC your printed correspondence will come off the production
line optimally processed and sorted for the best discounts and
biggest savings. Now you can enjoy maximum efficiency gains
irrespective of volume and complexity.
Discover the goldmine
With GMC, there are no limits to how far you can push your
interactive correspondence for the highest return. Utilizing the
applications superior capabilities, businesses can empower front
line staff to highly personalize correspondence and achieve faster
time to market in a cost effective manner. For measurable
results in customer satisfaction, operational efficiency and additional
revenue, GMC’s Interactive Correspondence Application
leads the way.
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Solution key features
Empower front line staff to deliver a personal,
prompt service while the GMC solution
guides them through a step-by-step process
ensuring that rules are followed and risks
are minimised
Designers can create templates with infinite
variable sections including predefined
paragraphs, digital images, disclaimers, data
prompts and more
Predefine rules and content options within
templates to minimize risk and errors
Central repository for all templates and
content for easy update and maintenance
Integrate promotions and offers within
correspondence for up/cross sell opportunities
Built in proofing environment for instant
viewing of personalized correspondence
Automatic archive and retrieval of all documents
Enable front line staff to deliver correspondence
through the customers preferred
channel
Achieve maximum efficiency gains with
automated workflow processes, data population,
repurposing, output management
and postal optimization
Online approval allows remote contributors
to collectively approve lengthy correspondence
OveoMobile
Dear Mr. Stevenson,
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Peter Falkin
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OveoWireless
New Connection
Best regards
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Peter Peter Falkin Falkin
Mr. Richard Stevenson
Magyar Street 15
London, 456789
Great Britain
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