Advanced member communications for pharmacy benefit managers

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The pharmacy benefit management (PBM) business is in the midst of unprecedented and swift-moving change, driven by healthcare reform, expanding health management initiatives, pressure to control prescription costs, and fierce competition. In this dynamic business environment, highly effective and personalized communications that foster strong member relationships and allow for targeted messaging will help your company stand apart. Building positive relationships and loyalty with members and business partners through timely, value-added business communications is key to differentiating your PBM in a crowded and complex market environment. GMC Software Technology’s member communication management solution enables pharmacy benefit management companies to overcome the complexities and costs associated with providing highly relevant, personalized communications that solidify relationships and respond quickly to market conditions. Our goal is to help you align with the interest of each of your client segments, offering real-time informative, personalized communications that improve member acquisition and satisfaction, strengthen the allimportant relationships with pharma, insurance, and retail partners, and grow revenues. Engaging members and stakeholders takes a personal touch The goal of every pharmacy benefit management company is to provide the greatest opportunity to encourage smarter prescription-drug choices and achieve the lowest total plan cost. GMC’s intuitive technology provides PBMs with the tools needed to develop documents of all types that engage individual members in a one-to-one conversation that promotes preventative care, treatment management, and satisfaction. Our solution makes it easy to produce informative communications tailored to specific preferences, and deliver them in a manner that is the most convenient for members and business partners – whether that is print, email, online presentation, SMS messaging or other mobile platforms. Easy-to-understand statements and invoices will also reduce member calls and build trust and rapport. Accessing the data you already have from member order or benefit systems, our software makes it possible to design and implement even the most complex personalized communications with a full range of data handling, layout, graphical workflow, color management, content collaboration, approval and proofing, and message management capabilities. It’s an easy-to implement solution that enables faster onboarding of new members and implementation of new member benefit plans and marketing initiatives. Managing the volume of needed communications can be a challenge for both the recipient and the sender. GMC’s software makes it possible to quickly and easily repurpose information and consolidate documents across all channels. The benefits are reduced costs, a higher level of operational efficiency, and greater member satisfaction. Reducing complexities, increasing agility GMC’s single-platform approach to communication management offers the most secure, reliable, and scalable solution on the market today. Its modular design, SOA architecture, and robust integration capability with existing infrastructures, formats, processes, and data flows support seamless implementation and operation with lower total cost of owner- ship. Our intuitive interface reduces dependency on IT resources, bridges organizational silos, and avoids the need for additional solutions to address changing market demands. With our automated workflow capabilities you can eliminate cumbersome, slow manual processes and easily create personalized, on-demand communications such as preventative care and case management correspondence. Ensure compliance is streamlined by the ability to include or exclude specific content based on effective dates for changing regulations. Additionally, having the operational dexterity for business users to make simple yet controlled changes enables rapid, compliant adaptation to new market and regulatory conditions as they occur. Repurpose legacy systems to support customer preferences Every enterprise today must be organized around its customer’s preferences. When it comes to producing and delivering consistent multichannel communications, coordinating multiple, separate legacy applications and systems can be a time consuming and costly process. It often
involves the expensive parallel development of multiple separate channel communication systems to overcome inflexible and obsolete print-centric software. Taking a holistic, evolutionary approach, rather than a disruptive revolutionary one, GMC’s customer communications management solution avoids the need to rebuild data structures, content and business logic, thus pre- serving the value of existing environment integration in legacy systems. With GMC’s flexible architecture and multichannel scope, legacy application print output can instead be easily repurposed – enabling you to access the legacy communications’ customer data and content and transform it into new communications that can be sent through your customer’s channel of choice. Business users can take existing customer information and content, extract it, reformat it and recompose it with other targeted data to create highly personalized color communications with variable images, marketing messages, dynamic graphs and much more for print or digital channels without the need to touch any of the backend systems and processes or enlist IT support. On-demand access for greater responsiveness Having the ability to provide instant response to members and industry partners is critical, and it’s made possible through our extensive interactive capabilities. Using our Web-enabled solutions, turning traditional paper-based processes into a dynamic, paperless, browser-based flow with communications that are timely, yet stay consistent with corporate branding and compliance requirements couldn’t be easier. For even greater convenience, templates can also be uploaded to your website allowing CSRs to view documents in true fidelity, making member interactions more productive. Member relationships are further enhanced with dedicated member portals that make it possible to view documents in real time. Additionally, business users can further increase responsiveness with the ability to edit content and add marketing messages, all within a controlled, defined process. The GMC advantage • A single platform for designing, maintaining, and delivering coordinated, consistent communications • Leveraging existing business applications for member delivery preferences • Get to market two to three times faster with new products and services • Raise the level of member satisfaction and loyalty • Add targeted, informative healthcare information to transactional documents • Extend content and control via Web browser • Minimize risk and ensure regulatory compliance • A scalable solution that improves efficiency and reduces costs • Expert consulting, training, service, and support to get the most from your investment A complete enterprise solution GMC offers more than a powerful software solution. Our PBM professional services team is available to provide the expert consulting, training, service, and support you need to design, implement, and operate an end-to-end member communication management solution that is aligned with your business strategy and differentiates you from your competitors. Our added support increases agility and speeds migration significantly. From the simplest document design to the most complex, GMC’s member communications management solution is designed to handle an extremely wide range of personalized applications efficiently and accurately. Our comprehensive software suite supports document composition capabilities that simplify systems and procedures to deliver more cost-effective, efficient member communications. The perfect choice for all your applications With GMC’s solution, you can easily create customized • Letters and correspondence • Bills and statements • Order forms and refill reminders • Pharmacy directories • Member booklets, welcome kits, and ID cards • Preventative care and other patient education materials • Periodic personal statements • Checks with MICR printing • Marketing materials
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Advanced member communications for pharmacy benefit managers

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