Advanced member communications for pharmacy benefit managers

The pharmacy benefit management
(PBM) business is in the midst of unprecedented
and swift-moving change,
driven by healthcare reform, expanding
health management initiatives, pressure
to control prescription costs, and fierce
competition. In this dynamic business
environment, highly effective and personalized
communications that foster
strong member relationships and allow
for targeted messaging will help your
company stand apart.
Building positive relationships and loyalty with members
and business partners through timely, value-added business
communications is key to differentiating your PBM in
a crowded and complex market environment.
GMC Software Technology’s member communication mana-
gement solution enables pharmacy benefit management
companies to overcome the complexities and costs associated
with providing highly relevant, personalized communications
that solidify relationships and respond quickly to
market conditions. Our goal is to help you align with the
interest of each of your client segments, offering real-time
informative, personalized communications that improve
member acquisition and satisfaction, strengthen the allimportant
relationships with pharma, insurance, and retail
partners, and grow revenues.
Engaging members and stakeholders
takes a personal touch
The goal of every pharmacy benefit management company
is to provide the greatest opportunity to encourage
smarter prescription-drug choices and achieve the lowest
total plan cost. GMC’s intuitive technology provides PBMs
with the tools needed to develop documents of all types
that engage individual members in a one-to-one conversation
that promotes preventative care, treatment management,
and satisfaction. Our solution makes it easy to
produce informative communications tailored to specific
preferences, and deliver them in a manner that is the
most convenient for members and business partners –
whether that is print, email, online presentation, SMS messaging
or other mobile platforms.
Easy-to-understand statements and invoices will also
reduce member calls and build trust and rapport. Accessing
the data you already have from member order or benefit
systems, our software makes it possible to design and implement
even the most complex personalized communications
with a full range of data handling, layout, graphical
workflow, color management, content collaboration, approval
and proofing, and message management capabilities.
It’s an easy-to implement solution that enables faster
onboarding of new members and implementation of new
member benefit plans and marketing initiatives.
Managing the volume of needed communications can
be a challenge for both the recipient and the sender.
GMC’s software makes it possible to quickly and easily
repurpose information and consolidate documents across
all channels. The benefits are reduced costs, a higher level
of operational efficiency, and greater member satisfaction.
Reducing complexities, increasing agility
GMC’s single-platform approach to communication mana-
gement offers the most secure, reliable, and scalable solution
on the market today. Its modular design, SOA architecture,
and robust integration capability with existing infrastructures,
formats, processes, and data flows support seamless implementation
and operation with lower total cost of owner-
ship. Our intuitive interface reduces dependency on IT resources,
bridges organizational silos, and avoids the need for
additional solutions to address changing market demands.
With our automated workflow capabilities you can eliminate
cumbersome, slow manual processes and easily create
personalized, on-demand communications such as preventative
care and case management correspondence.
Ensure compliance is streamlined by the ability to include or
exclude specific content based on effective dates for changing
regulations. Additionally, having the operational dexterity
for business users to make simple yet controlled changes
enables rapid, compliant adaptation to new market and
regulatory conditions as they occur.
Repurpose legacy systems to support
customer preferences
Every enterprise today must be organized around its customer’s
preferences. When it comes to producing and
delivering consistent multichannel communications, coordinating
multiple, separate legacy applications and systems
can be a time consuming and costly process. It often