Introducing GMC Inspire - GMC Software Technology

Introducing GMC Inspire
GMC Software Technology
September 2011

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Customer engagement
A volatile business environment and changing consumer behavior
has made engaging customers a difficult and complicated process.
“Engaging consumers…will no longer just be about marketing to
them, but about connecting and socializing with them.”
Deloitte, Consumer 2020, Reading the signs (2011)
GMC Inspire

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Customer communications
Customer communications act as representatives of a business.
They are usually the most frequent face of a company and can be
used as a platform for accelerating and maintaining customer
engagement.
Whether it’s an email, direct mailer, correspondence, or even SMS,
customer communications can play a major role in building
valuable customer relationships.
GMC Inspire

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GMC Inspire
• Single platform for all your customer communication needs
• Enabling multichannel communications with ease
• A reliable solution that customers trust
• Supports new thinking and innovation
• Making communications work harder to benefit both the
customer and the bottom line
GMC Inspire

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Delivering results
GMC Inspire
Lower cost of
acquisition
Build brand
advocates
Increase
response rates
Customer
engagement
Boost
operating
efficiency
Increase crosssell
& upsell
(lifetime value)
ROI in 6 to 9 months, top and bottom line growth
Improve loyalty
& retention

6
Communication in context
“The ability to help deliver relevant messages, at the right time
through the preferred channel, is fundamental to engage with
customers today. This is what GMC Inspire is designed to achieve.”
Joel Bienvenu, International Data Corporation (IDC), Research Manager
Relevant message
Increased efficiency
& reduced costs
GMC Inspire
Right time Preferred
channel
Communication in context
Increased
response rates
Customer intimacy,
increased loyalty

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GMC Inspire platform
GMC Inspire

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Customer insight
Successful communications start with true customer insight. GMC
Inspire unlocks the potential of your customer data, enabling you to
deliver communications that have an impact and result in action.
“The GMC solution allows us to be more responsive to the needs
of our clients, now and in the future.”
IFDS, David Hamilton-Brown, Chief Information Officer
GMC Inspire

9
Building customer insight
Incoming data from
CRM, ERP, ECM,
business systems
GMC Inspire
Using social
media data
Corporate
memory
Capturing customer
preferences

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Customer communications
GMC Inspire allows enterprise communications to be developed
with ease while dynamic design and content management
capabilities support creative thinking and ensure total compliance.
“With GMC, we are able to offer customers the latest technology in
personalization and customization that many of our competitors
cannot deliver.”
Redi-Mail, Allen Spokane, Vice President of IT
GMC Inspire

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Connecting the silos
Transactional Marketing
GMC Inspire
Operational

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Content management
Customer communications act as representatives of your
business. This is why GMC Inspire handles them with the highest
precision and control ensuring consistent messages, accuracy
and brand management.
“GMC clearly understood what we were looking for in a software
partner to help us build our Content Communication Management
System.”
Milan Kliska, AIRMILES Reward Program, Associate Director, IT
GMC Inspire

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Multichannel delivery
GMC Inspire provides built-in multichannel capabilities that
produce, optimize and deliver communications through both digital
and traditional channels including the web, email, mobile, print
and social media
“Abilities to create, format and deliver communications across both
digital as well as traditional channels, such as those found in GMC
Inspire, allow enterprises to benefit from a much more integrated
approach to their communication strategy.”
Barb Pellow, InfoTrends, Group Director
GMC Inspire

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Engaging across all channels
One solution, multiple channels:
SMS, email, web presentment, print, mobile, fax, social media.
Design once, output anywhere:
GMC Inspire automatically formats
communications for multiple
channel delivery.
Delivery optimization for digital and
print reduces delivery costs and
increases operational efficiency.
Track and manage production in real time
To capture, rectify and report any errors.
GMC Inspire

15
Response management
GMC Inspire enables you to capture, track and manage responses
back into your business environment to give greater customer
insight, trigger follow-on communications and generate more
personalized, relevant communications.
“Businesses will need to take a much more active role in shaping
the conversation with consumers. Those that do so will in all
likelihood be best positioned to seize opportunities in the future.”
Deloitte, Consumer 2020, Reading the signs (2011)
GMC Inspire

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Building two-way conversations
Continue the conversation
and triggered follow-on
communications that
are more personalized
and relevant
GMC Inspire
Action
Capture
Feedback
Feedback management
ensures responses are automatically pushed
back into the appropriate enterprise systems
Capture and track
customer response
through multiple
channels

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Process management & automation
GMC Inspire controls and automates the most complex
communication processes. That’s why businesses trust the
solution to manage the most critical and sensitive customer
communications in the most efficient way.
“The GMC solution has enabled us to automate the entire
personalization and production process, saving hundreds of hours
in programming time and nearly a million dollars in operational
costs the first year it was implemented.”
Vertrue, Inc., James Frey, VP, Operations & Production Services
GMC Inspire

Thank you
Get in touch
beinspired@gmc.net
www.gmc.net