productronica 2019 // 10 steps for guaranteed success at trade fairs
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OVERVIEW <strong>10</strong> STEPS<br />
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CONTENT<br />
BEFORE THE TRADE FAIR<br />
1 Trade fair objectives P. 4<br />
2 Budget calcul<strong>at</strong>ion P. 6<br />
3 Trade fair stand concept P. 8<br />
4 Inviting visitors P. 14<br />
5 Acquiring new contacts P. 16<br />
DURING THE TRADE FAIR<br />
6 Employee briefing P. 18<br />
7 Trade fair meetings P. 20<br />
8 Lead management P. 22<br />
AFTER THE TRADE FAIR<br />
9 Follow-up work P. 24<br />
<strong>10</strong> Monitoring <strong>success</strong> P. 26<br />
Fair Success Voucher<br />
worth € 1.200 P. 29<br />
To do on/from<br />
To do on/from<br />
To do on/from<br />
EDITORIAL<br />
Dear <strong>productronica</strong> exhibitor,<br />
prepar<strong>at</strong>ions <strong>for</strong> <strong>productronica</strong> <strong>2019</strong> are moving ahead <strong>at</strong> full speed – and our goal is to cre<strong>at</strong>e optimum<br />
conditions <strong>for</strong> your business <strong>success</strong> to your complete s<strong>at</strong>isfaction.<br />
Still, both <strong>for</strong> us as organizer and <strong>for</strong> you as an exhibitor, structured planning of your exhibit is the<br />
found<strong>at</strong>ion of your <strong>success</strong>. As your reliable partner, we want to offer you more than <strong>productronica</strong>: We<br />
want you to profit from our experience. We also want to provide the support th<strong>at</strong> you need to overcome<br />
any obstacles you encounter and to show you the rules, tips and tricks th<strong>at</strong> will help you to make<br />
<strong>productronica</strong> <strong>2019</strong> a big <strong>success</strong>.<br />
Our <strong>10</strong> STEPS brochure is a clearly organized, deliber<strong>at</strong>ely concise handbook and guide <strong>for</strong> your<br />
day-to-day work. It contains a number of valuable practical tips and concrete answers to questions th<strong>at</strong><br />
are important <strong>for</strong> a <strong>success</strong>ful exhibit. The guide shows you ten <strong>steps</strong> th<strong>at</strong> you can use to effectively<br />
and reliably reach your <strong>trade</strong>-fair objectives. If you skip the first step, you may endanger the <strong>success</strong><br />
of your exhibit. Th<strong>at</strong> is why we recommend setting concrete deadlines to begin implementing each<br />
step. Checklists, tools, useful resources and practical tips serve as important aids th<strong>at</strong> will help you to<br />
efficiently implement your <strong>trade</strong>-fair project.<br />
We will find answers to your questions and show you approaches th<strong>at</strong> prove themselves in daily practice.<br />
N<strong>at</strong>urally, we will provide any support th<strong>at</strong> you need to implement your ten <strong>steps</strong> <strong>for</strong> a <strong>success</strong>ful exhibit.<br />
We wish you all the best <strong>for</strong> your prepar<strong>at</strong>ions <strong>for</strong> the fair and the most <strong>success</strong> <strong>for</strong> <strong>productronica</strong> <strong>2019</strong>!<br />
Your <strong>productronica</strong> Team<br />
Publisher: MEPLAN GmbH,<br />
Olof-Palme-Straße 1, 81829 Munich, Germany<br />
ISBN 978-3-00-027670-5<br />
Copyright by MEPLAN GmbH<br />
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