Food & Beverage Qualifications
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F&B<br />
SAN JOSE
WE ARE<br />
SAN JOSE.<br />
Gensler started in the Bay Area 50 years<br />
ago and has been a leading influence on<br />
shaping the future of the region. We’ve had<br />
a presence in the South Bay for over 15<br />
years. Our people not only work here, but<br />
a large portion of our teams live within 20<br />
miles of downtown San Jose. We contribute<br />
our time to local causes because we want<br />
to see San Jose live up to its potential.
WE’RE<br />
LOCAL<br />
FOODIES.<br />
We understand local food trends. We are<br />
risk takers. We embrace experimentation.<br />
We craft culinary environments. There<br />
is no place like the Bay Area. San Jose<br />
is a place where culture, technology,<br />
entrepreneurship, social awareness, and<br />
imagination collide, resulting in unique<br />
dining experiences.<br />
Our culture runs deep. For us, the language<br />
of food and beverage is experiential, and<br />
we design with our client’s desire for<br />
community, authenticity and connection<br />
in mind. Gensler San Jose is a collaborative<br />
team of passionate individuals whose hearts<br />
belong to the culinary scene.
1<br />
OUR APPROACH<br />
2<br />
OUR WORK<br />
3<br />
CLIENTS + SERVICES
OUR<br />
PROCESS<br />
We curate experience. We are hospitality designers<br />
and strategists who craft unique environments that<br />
keep people coming back for more. Our clients seek<br />
our expertise for collaborative efforts that require<br />
smart, lifestyle-driven solutions.<br />
Visioning<br />
Session & Info<br />
Gathering<br />
Concept &<br />
Programming<br />
Schematic<br />
Design<br />
Design<br />
Development<br />
Construction<br />
Documentation<br />
Permitting,<br />
Bidding &<br />
Construction<br />
Administration<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
VISIONING SESSION &<br />
INFORMATION GATHERING<br />
The Visioning and Information Gathering Phase speaks to the heart of Gensler<br />
Hospitality’s belief that our client and guest profiles are key to our project launch.<br />
We believe success starts when all the team players are aligned on project goals,<br />
scope, team, protocols, and ROI measurements. We typically plan this kickoff<br />
phase of work with any necessary user-centered research.<br />
The Gensler Hospitality team will facilitate open conversations to inform explicit<br />
workflows, networks, collaborative channels, agile processes, and lifestyle<br />
opportunities. We’ll immerse ourselves in your culture and brand. We’ll drink<br />
your coffee. We’ll sit in your lounge chairs. We will stay in your hotel rooms. We<br />
document what we see and use it to add a powerful dimension to your story. The<br />
outcome is that we come away with your design story. We carry this with us into<br />
all of the next phases.<br />
Visioning<br />
Session & Info<br />
Gathering<br />
Concept &<br />
Programming<br />
Schematic<br />
Design<br />
Design<br />
Development<br />
Construction<br />
Documentation<br />
Permitting,<br />
Bidding &<br />
Construction<br />
Administration<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
CONCEPT & PROGRAMMING<br />
Expanding on your story and working forward from the Visioning<br />
session and Concept Study, we expand and translate idea and goals<br />
into sitespecific big picture ideas for all the project’s public and private<br />
spaces. By further defining your story as it relates to the concept, we<br />
begin to identify signature design features, and gather preliminary<br />
material palettes which show a range of material options that relate<br />
to the overarching design concept. We begin to plan various spaces<br />
and set precedent imagery selection that all tie back to our early<br />
conversations.<br />
Through our storytelling process we aim to truly create designs that are<br />
customized and evoke special guest experiences that distinguish your<br />
special project.<br />
Visioning<br />
Session & Info<br />
Gathering<br />
Concept &<br />
Programming<br />
Schematic<br />
Design<br />
Design<br />
Development<br />
Construction<br />
Documentation<br />
Permitting,<br />
Bidding &<br />
Construction<br />
Administration<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
SCHEMATIC DESIGN<br />
In the Schematic Design Phase, we’ll iterate. First, we’ll create concepts,<br />
then model them in 3D to pilot and test their results. We know that<br />
we’ll never get it perfect the first time. What matters is the creation<br />
of a design that’s flexible—with enough grammar and order that these<br />
spaces will remain coherent over time.<br />
We expect to present all possible options. We’ll want to get the bones<br />
right and make sure everyone is on point. Here, we’ll make changes,<br />
solicit feedback, circle back, rinse, and repeat.<br />
We expect this phase to end with an approved design that will be<br />
translated into a final schematic design presentation that describes the<br />
final plan, function, spatial adjacencies, look, and feel of the project.<br />
Visioning<br />
Session & Info<br />
Gathering<br />
Concept &<br />
Programming<br />
Schematic<br />
Design<br />
Design<br />
Development<br />
Construction<br />
Documentation<br />
Permitting,<br />
Bidding &<br />
Construction<br />
Administration<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
DESIGN DEVELOPMENT<br />
In the Design Development Phase, there are plenty of decisions, big and small,<br />
that need to be made. We’ll continue to develop the project’s spatial character<br />
and brand elements through the design development phase. We know that brand,<br />
reputation and guest experience are inseparable. We will deliver final plans,<br />
elevations, sections, and details, review budgets and schedules, and confirm<br />
lead times. We’ll prepare detailed specification of new features and finishes,<br />
lighting, technology platforms, and any other standards to be carried forth. Our<br />
implementation team will be fully coordinated with HVAC, MEP, Fire Protection,<br />
AV, telecom, IT, and security disciplines.<br />
At the end of this phase, Gensler will deliver a final design presentation. Your<br />
team will approve the final design before we move into construction documents.<br />
Visioning<br />
Session & Info<br />
Gathering<br />
Concept &<br />
Programming<br />
Schematic<br />
Design<br />
Design<br />
Development<br />
Construction<br />
Documentation<br />
Permitting,<br />
Bidding &<br />
Construction<br />
Administration<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
Sketch Number GR-300K-RH<br />
Project<br />
Description<br />
Prepared by<br />
LeMeridien Chicago - Oakbrook Center<br />
King Headboard - 144" x 6" - RH<br />
JG<br />
Scale<br />
As Noted<br />
Project Number<br />
Issue/Rev<br />
Date<br />
21.8902.000<br />
06.28.2013<br />
1 PLAN SCALE: 3/4" = 1'-0"<br />
CONSTRUCTION DOCUMENTATION<br />
PERMIT, BIDDING & CONSTRUCTION<br />
Construction Documentation, Permit & Bidding<br />
Close integration with key project stakeholders will intensify during this phase.<br />
We will produce contract documents consisting of drawings and specifications<br />
necessary for obtaining bids, permits, constructing the project, and obtaining<br />
furniture bids. We’ll continue our transparent process and conduct regular design<br />
and budget reviews with your team and the construction team.<br />
2<br />
FRONT ELEVATION<br />
SCALE:<br />
3/4" = 1'-0" SCALE:<br />
3<br />
LEFT AND RIGHT SIDE ELEVATIONS<br />
3/4" = 1'-0"<br />
KEY NO<br />
Throughout this phase, we’ll participate in scope review meetings with the selected<br />
general contractor. We will deliver a set of construction documents including the<br />
facilitation of permitting and bidding. Gensler will assist in obtaining bids and<br />
evaluating proposals from General Contractors.<br />
© 2013 Gensler<br />
H8<br />
H9<br />
H10<br />
H11<br />
25' - 0" 25' - 0" 9' - 4" 22' - 11" 11' - 2" 15' - 5" 18' - 11"<br />
1<br />
A07.12<br />
H11.5<br />
H12<br />
H13<br />
H14<br />
11 East Madison Street<br />
Suite 300<br />
Chicago Illinois 60602<br />
Tel: 312.456.0123<br />
Fax: 312.456.0124<br />
Gensler will prepare permit documents and all other necessary documentation as<br />
required to secure the proper permits for timely construction of the project.<br />
HH<br />
HH<br />
27' - 0"<br />
Construction Administration<br />
Gensler is committed to continued collaboration with contractors and other<br />
specialty consultants to make sure that your project receives a product which far<br />
exceeds expectations. In this phase, we structure a no-hassle process. Beyond<br />
participating in weekly construction meetings, we’ll make weekly site visits to<br />
confirm that construction is conforming to our design intent.<br />
HG.3<br />
HG<br />
HF<br />
HE<br />
27' - 0"<br />
HG.3<br />
HG<br />
HF<br />
HE<br />
27' - 0"<br />
N.I.C.<br />
2<br />
A07.03<br />
1<br />
3<br />
A07.03<br />
HD.1<br />
HD<br />
HD.1<br />
HC.8<br />
HC.8<br />
HC<br />
27' - 0"<br />
A07.42<br />
1<br />
HB.6<br />
HB.5<br />
HB.6<br />
HB.5<br />
Visioning<br />
Session & Info<br />
Gathering<br />
Concept &<br />
Programming<br />
Schematic<br />
Design<br />
Design<br />
Development<br />
Construction<br />
Documentation<br />
Permitting,<br />
Bidding &<br />
Construction<br />
Administration<br />
HB<br />
HA<br />
27' - 0"<br />
2<br />
1<br />
A07.32 4<br />
3<br />
A07.41<br />
3<br />
UP<br />
HA<br />
SHEET<br />
1. FOR LEGEND<br />
SHEET A00.03<br />
2. FOR PARTITIO<br />
3. FOR DOOR A<br />
SHEET A00.30<br />
T<br />
2<br />
A07.40<br />
T<br />
4. PROVIDE LEV<br />
SURFACES, U<br />
5. INSTALL MET<br />
EXPOSED WA<br />
BEADS WHER<br />
DISSIMILAR F<br />
SEALANT AS<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong><br />
H8<br />
H9<br />
H10<br />
H11<br />
H11.5<br />
H12<br />
H13<br />
H14<br />
6. PROVIDE MIN<br />
18GAx6" WIDE<br />
REQUIRED, U<br />
7. NOTIFY ARCH<br />
DIMENSIONA<br />
TO PROCEED<br />
AFFECTED.<br />
8. DOOR JAMB L<br />
ADJ. WALL, U
PROJECT<br />
OVERVIEW<br />
DESIGN<br />
DOCUMENTATION<br />
DURATION 1 WEEK 4 WEEKS 4 WEEKS 4 WEEKS 8 WEEKS + PERMITTING (~8 WKS) 16 TO 18 WEEKS<br />
PHASE<br />
Visioning Session<br />
& Info Gathering<br />
Concept & Programming Phase Schematic Design Design Development<br />
Construction Documentation,<br />
Permitting & Bidding<br />
Construction Administration<br />
KITCHEN CONSULTANT<br />
SCOPE<br />
We propose a full day workshop at Gensler’s<br />
Oakland office, with the Client and project<br />
stakeholders. Our aim is to outline and<br />
document your current project aspirations and<br />
goals, and to share inspirations and experiences.<br />
Scope of work:<br />
Cafeteria & Servery<br />
BOH Kitchen<br />
Shiipping & Receiving areas<br />
Selected discussion topics:<br />
• F + B experience and service model<br />
• Info gathering for specifics of Client’s existing<br />
program and/or requirements<br />
• Understand Client’s sustainability goals and<br />
identify sustainable opportunities within the<br />
project.<br />
We will also:<br />
• Review applicable code requirements<br />
• Identify space allocation and spatial<br />
relationships<br />
• Establish look and feel consensus<br />
A summary will be prepared following this<br />
workshop to reflect the group’s ideas, direction,<br />
and outcome to be used in future project phases.<br />
Gensler will work with the Client and<br />
other stakeholders to develop a distinct<br />
<strong>Food</strong> & <strong>Beverage</strong> design direction. Gensler<br />
will provide input as relevant to the<br />
programming, concept, dining experience<br />
and operational efficiency and will develop<br />
layout options and a written outline of main<br />
objectives and design intent. There will be up<br />
to two (2) options for the program for Client<br />
review and approval.<br />
Options will be presented for Client<br />
feedback through presentations (sketches,<br />
illustrations, and descriptions will facilitate<br />
this process). Client will select one (1)<br />
option for Gensler’s use in developing future<br />
phases. Gensler shall incorporate one (1)<br />
round of Client’s comments into work.<br />
During this phase, our team will work with<br />
the Kitchen Consultant to assess spatial<br />
requirements and configurations.<br />
LEED:<br />
Gensler will establish specific sustainability<br />
requirements, especially LEED requirements.<br />
• Expand and translate ideas and goals into<br />
a single conceptual platform during this<br />
phase.<br />
• Develop guest experience programs.<br />
• Define Client’s brand identity as it relates<br />
to the concept.<br />
• Identify signature design features (i.e.<br />
arrival, cooking stations, open kitchen,<br />
signature seating elements).<br />
• Gather a materials palette showing a<br />
range of options.<br />
• Identify guest journey experience of major<br />
program elements within space.<br />
• Develop environmental graphic elements<br />
where applicable.<br />
• Coordinate with Kitchen Consultant.<br />
LEED:<br />
Integrate sustainability and LEED<br />
requirements into Schematic Design process.<br />
Establish lines of communication with the<br />
project’s LEED Manager if available.<br />
• Develop special features and details of the<br />
approved Schematic Design.<br />
• Finalize architectural treatments, fixture<br />
and furniture selections, floor plans,<br />
exterior and interior elevations, key<br />
details, sketches, color and materials<br />
palette, and fixture design intent drawings.<br />
• Coordinate with Kitchen Consultant<br />
• Coordinate with Lighting, Kitchen, MEP<br />
and Structural Engineering.<br />
• Review General Contractor’s cost<br />
estimation.<br />
LEED:<br />
Integrate sustainability and LEED<br />
requirements into Design Development<br />
process. Coordinate with the project’s LEED<br />
Manager if available.<br />
• Produce drawings & specifications to be<br />
used for Building permit application and<br />
review, bidding and/or construction contract<br />
negotiations, and project construction.<br />
• Issue review set at 50% and 90% complete<br />
documentation.<br />
• Submit drawings to Building Department for<br />
review and permit application.<br />
• Respond to plan check comments, revise<br />
documentation accordingly to obtain plan<br />
check approval.<br />
• Respond to General Contractor questions<br />
and revise documentation accordingly<br />
• Coordinate with Lighting, Kitchen, MEP and<br />
Structural Engineering consultants<br />
• Review General Contractor’s cost estimation.<br />
• Provide Furniture, Fixture & Equipment (FFE)<br />
schedule and specifications to the Client for<br />
procurement.<br />
• Exercise one Value Engineering refinement<br />
with Consultants during permitting<br />
process.*<br />
LEED:<br />
Incorporate sustainability and LEED<br />
requirements into Construction Documents<br />
and Specifications. Coordinate with the project’s<br />
LEED Manager if available.<br />
• Assist with administration of the<br />
construction contract.<br />
• Advise and consult on progress and overall<br />
construction quality.<br />
• Periodic visits to the site at appropriate<br />
intervals, not to exceed eight (8) visits<br />
• Evaluate work for conformance with<br />
approved design intent.<br />
• Provide clarifications to Construction<br />
Documents, as needed.<br />
• Review General Contractor’s requests for<br />
payment.<br />
• Review shop drawings and General<br />
Contractor submittals<br />
• Issue bulletins to reflect post-permit<br />
revisions, as needed.<br />
• Respond to General Contractor’s RFIs.<br />
LEED:<br />
Support sustainability and LEED<br />
requirements during Construction, especially<br />
related to review of submittals. Coordinate<br />
with the project’s LEED Manager if available.<br />
DELIVERABLES<br />
Report analysis from Visioning Session.<br />
Blocking diagram of floor layout.<br />
Formal documented program with<br />
preliminary floor plan layout and concept<br />
imagery.<br />
Illustrative floor plans and equipment<br />
layouts, elevations, and up to (4) renderings.<br />
Partial Construction Documents; Kitchen<br />
Equipment Layout, Cut sheets & Cost<br />
Esmitate;<br />
Construction Documentation Set; (2) Finish<br />
boards or binders; (2) FFE specification<br />
binders; Equipment specifications<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
1<br />
OUR APPROACH<br />
2<br />
OUR WORK<br />
3<br />
CLIENTS + SERVICES<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
UNION 82<br />
SYMANTEC HQ<br />
Mountain View, California<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
PASEO FOOD HALL<br />
Oakland, California<br />
Rendering: Steelblue<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
EL PALACIO DE HIERRO<br />
Mexico City, Mexico<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
STARBUCKS<br />
CHAPULTAPEC PARK<br />
Mexico City, Mexico<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
BOWERY LANE<br />
Sydney, Australia<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
SAP HANAHAUS<br />
Palo Alto, California<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
SAP HANAHAUS<br />
Palo Alto, California<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
ATTO PRIMO<br />
ITALIAN RESTAURANT<br />
Shanghai, China<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
ATTO PRIMO<br />
ITALIAN RESTAURANT<br />
Shanghai, China<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
MCEVOY RANCH<br />
IN THE FERRY BUILDING<br />
San Francisco, California<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
LOOSE-WILES FREEHOUSE<br />
Minneapolis, Minnesota<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
MCCANN ERICKSON<br />
New York City, New York<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
MCCANN ERICKSON<br />
NEW YORK CITY, NEW YORK<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
LE MERIDIEN Le Méridien COLUMBUS Columbus<br />
Columbus, Ohio<br />
Columbus, Ohio<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
1<br />
OUR APPROACH<br />
2<br />
OUR WORK<br />
3<br />
CLIENTS + SERVICES<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
SERVICES & CAPABILITIES<br />
INTERIOR DESIGN<br />
Art & Accessory Curating<br />
Bars & Mixology Concepts<br />
Cafes & Fast Casual Dining<br />
Event & Exhibition Design<br />
FF&E Specifications<br />
Fitness Clubs<br />
<strong>Food</strong> Halls<br />
Guest rooms<br />
Gourmet Markets Public Spaces<br />
Luxury Residential<br />
Meeting Rooms & Ballrooms<br />
Nightclubs<br />
Prototype Design<br />
Resorts<br />
Restaurants<br />
Spas<br />
Unique Building Amenities<br />
BRAND & DIGITAL DESIGN<br />
Communication & Messaging Strategies<br />
Copywriting Design Guidelines<br />
Digital Experience Strategy<br />
Digital Signage Systems<br />
Environmental Graphic Design<br />
Guidelines & Identity<br />
Immersive Digital Environments<br />
Interactive Kiosks & Directories<br />
Naming<br />
Package Design<br />
Post-Opening Evaluation (POE)<br />
Prototype Standards<br />
Signage & Wayfinding<br />
UX Research and Design<br />
Website/Mobile App Design<br />
CONSULTING<br />
Conceptual Menu Consulting<br />
Culinary Trend Analysis<br />
Feasibility Studies<br />
Kitchen Consultant & <strong>Food</strong> Service Coordination<br />
Master Planning<br />
Operator-Developer Connections<br />
Product Design & Development Coordination<br />
Repositioning Strategies<br />
Tabletop & Uniform Guidelines<br />
Vision Workshops<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
GENSLER IS<br />
#1 Interior Design Most Admired Firm<br />
#2 in Hospitality Design by Hospitality Construction magazine<br />
#2 in Hospitality Giants Interior Design magazine<br />
#3 of 100 Hotel Design Firms in Building Design & Construction<br />
SELECT CLIENTS<br />
Adobe<br />
Apple<br />
Aria Resort & Casino at City Center<br />
Arizona Biltmore Resort & Spa<br />
Beverly Hills Hotel & Bungalows<br />
BM Plaza Intercontinental Hotel<br />
Cisco<br />
Dell<br />
eBay<br />
El Encanto Hotel<br />
Facebook<br />
Fairmont Pittsburgh<br />
Fairmont San Francisco<br />
Four Seasons Mumbai<br />
Google<br />
Hewlett Packard<br />
Hotel San Luis Obispo<br />
Hyatt<br />
Hyatt Regency H2 Incheon Airport<br />
Intercontinental<br />
Intuit<br />
Intel<br />
JW Marriott Desert Ridge Resort & Spa<br />
JW Marriott<br />
Loews<br />
Mandarin Oriental<br />
Marriott Hotel<br />
McDonald’s<br />
Microsoft<br />
Mr. C Beverly Hills (Cipriani)<br />
NetApp<br />
Oracle<br />
Orient-Express, El Encanto Hotel & Villas<br />
Palo Alto Networks<br />
Four Seasons Beverly Hills<br />
Ritz-Carlton Dubai<br />
Ritz-Carlton Los Cabos<br />
Ronghui Hotspring Hotel<br />
Starbucks<br />
SAP<br />
Symantec<br />
Synopsys<br />
Tango<br />
Vivara Hotel<br />
West Lake Meilu Resort<br />
Westin Kierland Resort & Spa<br />
Gensler | <strong>Food</strong> + <strong>Beverage</strong>
Abu Dhabi<br />
Atlanta<br />
Austin<br />
Baltimore<br />
Bangalore<br />
Bangkok<br />
Beijing<br />
Birmingham<br />
Boston<br />
Charlotte<br />
Chicago<br />
Dallas<br />
Denver<br />
Detroit<br />
Dubai<br />
Hong Kong<br />
Houston<br />
La Crosse<br />
Las Vegas<br />
London<br />
Los Angeles<br />
Mexico City<br />
Miami<br />
Minneapolis<br />
Morristown<br />
New York<br />
Newport Beach<br />
Oakland<br />
Philadelphia<br />
Phoenix<br />
Pittsburgh<br />
Raleigh-Durham<br />
San Diego<br />
San Francisco<br />
SAN JOSE<br />
San José<br />
São Paulo<br />
Seattle<br />
Seoul<br />
Shanghai<br />
Singapore<br />
Sydney<br />
Tampa<br />
Tokyo<br />
Toronto<br />
Washington DC<br />
225 W Santa Clara St, Suite 1100<br />
San Jose, CA 95113 USA<br />
Tel 408. 885. 8100<br />
www.gensler.com<br />
twitter.com/gensleronwork<br />
twitter.com/gensleroncities<br />
twitter.com/genslerlfstyle
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