MY MAGAZINE VOL 9
VOL.9 #PASSION #FASHION #MUSIC #ART MY MAGAZINE | 1
- Page 2: ISSUE 5 — Vol. 9 # PASSION FASHIO
- Page 6: Photographer Lizette Mikkelsen @Liz
- Page 10: Knit Fiorella Pratto Top + skirt Ce
- Page 14: Faux fur ArtFusion Top Rebecca Lang
- Page 18: Left: Jacket Lærke Andersen Dress
- Page 22: Hoodie Martin Asbjørn Turtleneck W
- Page 26: 26 | MY MAGAZINE MY MAGAZINE | 27
- Page 30: 30 | MY MAGAZINE MY MAGAZINE | 31
- Page 34: “Change is inevitable - or, it is
- Page 38: Mette Skjærbæk The skincare is my
- Page 42: West African Shea Butter has been u
- Page 46: LAURA Photographer Liv Friis Larsen
- Page 50: 50 | MY MAGAZINE MY MAGAZINE | 51
<strong>VOL</strong>.9<br />
#PASSION #FASHION #MUSIC #ART<br />
<strong>MY</strong> <strong>MAGAZINE</strong> | 1
ISSUE 5 — Vol. 9<br />
#<br />
PASSION<br />
FASHION<br />
MUSIC<br />
ART<br />
Editor-In Chief & Creative Director Lizette Mikkelsen<br />
Art Director & Graphic Designer Heidi Ystrøm<br />
Fashion Director Fadi Morad<br />
Photographers Liv Friis Larsen, Lizette Mikkelsen, Anne Marie Jo,<br />
Gyrithe Lemche, Kristina Demant, Lene Kronow, Sarah Sanctuary Williams,<br />
Kristina Kordovsky, Marie Louise Munkegaard<br />
Stylists Fadi Morad<br />
Hair & Make Up Vivi Pilgaard, Anastasia Hess, Kasper Astrup Sørensen<br />
Models Ananya, Laura Aggerholm, Maria Pedersen<br />
Words Mette Skjærbæk<br />
Digi-Mag My-Magazine.dk/#Mydigimag<br />
Follow Us<br />
Facebook.com/Mymagazine.dk<br />
Instagram: My_mag_official<br />
Contact lizette@my-magazine.dk<br />
COVER <strong>VOL</strong>. 9<br />
Photographer Lizette Mikkelsen @lizettemikkelsen<br />
Stylist Fadi Morad @fadimorad<br />
Hair and make up Vivi Pilgaard @vivipilgaard<br />
Model Maria Pedersen Le Management @maria.pedersen<br />
Hoodie Martin Asbjørn Turtleneck Won Hundred Earrings Orit Elhanati<br />
©My-magazine. All rights reserved.<br />
No part of this publication may be reproduced, copied or transmitted in any form or by any means without written permission from the publisher.<br />
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# <strong>MY</strong><strong>MAGAZINE</strong><br />
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Photographer<br />
Lizette Mikkelsen<br />
@Lizettemikkelsen<br />
Stylist<br />
Fadi Morad<br />
@Fadimorad<br />
Hair & make up<br />
Vivi Pilgaard<br />
@vivipilgaard<br />
Model<br />
Maria Pedersen<br />
@maria.pedersen<br />
Le Management<br />
Jacket Calvin Klein Dress Elaine Hersby<br />
Showpiece sneakers Lærke Andersen<br />
Earrings Jane Kønig<br />
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Left: Jacket Calvin Klein Earrings Jane Kønig<br />
Above: Jacket Storm & Marie Top + trousers & other stories Earrings Jane Kønig<br />
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Knit Fiorella Pratto Top + skirt Cecilie Bahnsen Earrings Orit Elhanati<br />
Right: Hoodie Martin Asbjørn Turtleneck Won Hundred<br />
Earrings Orit Elhanati Sneakers showpiece Lærke Andersen<br />
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Catsuit + gloves Morten Ussing<br />
Dress Elaine Hersby<br />
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Faux fur ArtFusion Top Rebecca Langebæk Trousers Won Hundred Boots Marimekko<br />
Right: Dress Mykke Hofmann Sweater + showpiece sneakers Lærke Andersen Stockings Wolford<br />
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Faux fur ArtFusion Top Rebecca Langebæk<br />
Trousers Won Hundred Boots Marimekko<br />
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Left: Jacket Lærke Andersen Dress Morten Ussing Turtleneck Monki Earrings Jane Kønig<br />
Above: Jumpsuit ArtFusion Coat Rodebjer Scarf Envii Sneakers showpiece Lærke Andersen<br />
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Jacket Lærke Andersen Dress Morten Ussing<br />
Turtleneck Monki Earrings Jane Kønig<br />
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Hoodie Martin Asbjørn Turtleneck Won Hundred Earrings Orit Elhanati<br />
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POWER PEARLS<br />
Photographer<br />
Anne Marie Jo, www.annemariejo.com<br />
@annemariejo<br />
Model<br />
Ananya @gossipgoth, Scoopmodels Denmark<br />
@scoopmodels<br />
Art direction & graphic design<br />
Anne Lehmann, www.anne-lehmann.com<br />
@anne_lehmann<br />
Make up artist<br />
& key make up for Maxfactor<br />
Kasper Astrup Sørensen<br />
@kasperastrup<br />
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Nothing remains…<br />
Maybe our life is like a small seed.<br />
That transforms into a sprout,<br />
then a stunning flower,<br />
that withers and eventually dries up beautifully…<br />
Everything changes – in our family,<br />
in Karmameju and in me.<br />
Maybe due to my immense<br />
life-hunger and my impatience.<br />
Photographer Lizette Mikkelsen @lizettemikkelsen<br />
Words Mette Skjærbæk @mette_s_karmameju<br />
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“Change is inevitable – or, it is if you are inside<br />
of my mind. I have such a need to feel that I am<br />
making the most of it – this beautiful gift: life”<br />
Mette Skjærbæk<br />
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INFINITE CHANGES<br />
Next year, Mette will celebrate her 20 th<br />
anniversary with Karmameju. And her<br />
10 th anniversary with Karmameju<br />
Skincare. It has been 19 years with<br />
changes and development. The vision<br />
has always been to redefine wellness –<br />
but the product/people journey would<br />
have been impossible to predict back<br />
in 1999.<br />
Karmameju was founded in Copenhagen<br />
after 10 years travelling internationally<br />
as a model. During the<br />
last 6 years in Manhattan, the love<br />
for natural health, nature and Mettes<br />
creative sides came to fruition.<br />
When I was very young, I did not consider<br />
myself to be creative, I was more<br />
of a math girl – but the job as a model<br />
was not “ticking all the boxes”, and<br />
my spare time was where I further developed<br />
my mind and my skills over<br />
those ten years. I had a very jealous<br />
boyfriend for many years, and he loved<br />
when I was home fiddling with all<br />
my projects, he was always “feeding”<br />
this passion – I later realised it was a<br />
way to keep me away from everything<br />
that made him jealous.<br />
I was sewing clothes, making perfume<br />
blends, studying aromatherapy, I produced<br />
scented candles in the kitchen,<br />
made tea blends, wrote prose, took pictures,<br />
made scrapbooks. I participated<br />
in a “bachelor of science in natural<br />
health”, cooked natural health food<br />
experimentally for my friends non<br />
stop. Although in hinsight it is limiting<br />
to be in a relationship with a jealous<br />
person, I am still ever so grateful that<br />
he saw my creative sides, and helped<br />
me pursue them.<br />
The sum of changes remains constant.<br />
During the 19 years with Karmameju,<br />
Mette has had different business partners,<br />
- originally Karmameju was founded<br />
with her best friend Julie Krogstad,<br />
today Julie remains her best friend, but<br />
is no longer a part of at Karmameju.<br />
The collections have changed: the<br />
first range that was created was<br />
a collection of Lounge Furniture,<br />
following that came Living Accessories,<br />
followed by a collection of Slow-<br />
Wear clothes, and in 2010 the Pure,<br />
Natural and Active Skincare entered<br />
the Karmameju family of products.<br />
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Mette Skjærbæk<br />
The skincare is my “heart-project” – it<br />
totally hit the spot for me, and I feel<br />
like I have come home. I am so close<br />
to the consumer with this range, and<br />
I can truly make a difference. I get the<br />
most exhillarating emails and messages<br />
from people using Karmameju<br />
Skincare: their over-sensitive skin has<br />
been healed, the acne is gone, the cellulite<br />
is vanishing, the skin texture is<br />
improved, etc. Although I loved the<br />
furniture, towels, the slow-wear, the<br />
storage solutions etc. I feel that my<br />
time is best spent creating integrityrich<br />
skincare. The industry needs to<br />
change, and we offer the consumers<br />
an informed choice for their skincare.<br />
My most important promise to the<br />
consumers is to always avoid all CMR<br />
substances (cancer, reproductive and<br />
dna-change triggers). My goal was always<br />
to make skincare with high skinimprovement<br />
activity, but with no adverse<br />
effect on the body. My mission<br />
is to create skincare that I feel great<br />
about my daughters using, they are<br />
my most precious ones, thus being a<br />
great focus for product development.<br />
In 2012 more changes came about and<br />
following many late nights of contemplating,<br />
Karmameju was totally restructured.<br />
The furniture collection<br />
was sold to Skagerak (Trip Trap), and<br />
several others design objects were sold<br />
off too. All the patterns for the slowwear<br />
collection was hidden in a safe<br />
place, for possible later use. The rest<br />
was terminated. Only remaining products<br />
in the Karmameju collection in<br />
2012 was the Skincare and a must-have<br />
collection of bathrobes, onesies and<br />
blankets.<br />
We said goodbye to 80% of our colleagues,<br />
and approx. 75% of our turnover.<br />
We then hired as many new<br />
colleagues, all people with expertise<br />
within skincare. And then I crossed<br />
my fingers! I was running myself<br />
down, designing for 4 broad collections,<br />
partifipating in fairs within<br />
the different industries and trying to<br />
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make my staff experts within as different<br />
indutries as furniture, fashion<br />
and skincare. So although I ran a major<br />
risk in restructering Karmameju, I was<br />
willing to take the consequence if it failed.<br />
I have an immense desire and need to<br />
feel that I am living my life, not just<br />
running a marathon every day, and<br />
because I feel I can really do a difference<br />
within skincare, it had to be done. But<br />
it was a risk.<br />
Now, in 2018, it is time for change<br />
again. The original visuel identity of<br />
Karmameju Skincare, was groundbreaking<br />
for a “green” skincare range,<br />
in its playful and colourful univers –<br />
however, the colours no longer fits<br />
with the brand or the people behind it.<br />
The products/ingredients/integrity is<br />
too serious for neon and flashy colours.<br />
We are moving into the “adult stage”<br />
for Karmameju - no longer a child or a<br />
teenager, my brand has grown up,<br />
and I need to be able to “see the brand<br />
in the future” – and even more important<br />
for me is to FEEL what I am doing,<br />
even if it means taking chances, again.<br />
The visual identity of Karmameju will<br />
make a 180 degree spin, into all the<br />
colours that reflect what is inside the<br />
products, the heart.<br />
Commencing with the release of 3<br />
face masks launched in May 18’, on to<br />
the end of 18’, most of the colours will<br />
change in the collection. Again I am<br />
crossing my fingers, hoping it is the<br />
right decision, but I am not sleepless<br />
over it! I know we have to be brave to<br />
progess, and my Karmameju life has<br />
taught me to follow my gut instinct.<br />
Change is inevitable – or, it is if you<br />
are inside of my mind. I have such a<br />
need to feel that I am making the<br />
most of it – this beautiful gift: life.<br />
Loosing my father and both my grandmothers<br />
when I was 11, a great friend<br />
when I was 15 and my brother when I<br />
was 36, I am so utterly aware that life<br />
is now. I drown, if I feel like I am not<br />
“using” my life right, and although it<br />
means difficult decisions like packing<br />
up my life and returning to Denmark<br />
in 1999 leaving all I had build behind.<br />
Taking over Karmameju in 2008<br />
when Julie stopped. Restructering<br />
Karmameju in 2012. Pairing up with<br />
new partners in Karmameju in 2014,<br />
being divorced in 2016 or many of the<br />
other phases I have been through –<br />
then I have to do it! I need to smile<br />
and laugh, dance and feel. I can’t just<br />
“make do”.<br />
I can’t stick to a success with Karmameju,<br />
if the visuel identity no longer<br />
touches me, and I will keep making<br />
the changes that may give me bundles<br />
of work or heartache, but that<br />
also gives me wings to fly.<br />
The Volcanic sand in PROUD exfoliating mask 01, is a natural,<br />
mineral-rich skin purifier and exfoliator to reveal radiant and glowing skin.<br />
I love the power of volcanos and think of the Portugise vulcano<br />
this sand came from, each time I use the mask.<br />
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West African Shea Butter has been used in therapeutic skin care for thousands of years.<br />
It’s origins go as far back as Cleopatra’s Egypt, where it was carried in large clay jars for cosmetic use.<br />
Karmameju’s organic shea butter is integral in their lotion bases.<br />
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“The skincare is my “heart-project” – it totally hit the spot<br />
for me, and I feel like I have come home. I am so close to the<br />
consumer with this range, and I can truly make a difference.<br />
We are moving into the “adult stage” for Karmameju - no<br />
longer a child or a teenager, my brand has grown up, and I<br />
need to be able to “see the brand in the future”<br />
Again I am crossing my fingers, hoping it is the right<br />
decision, but I am not sleepless over it! I know we have to be<br />
brave to progess, and my Karmameju life has taught me to<br />
follow my gut instinct.<br />
I will keep making the changes that may give me bundles of<br />
work or heartache, but that also gives me wings to fly. ”<br />
Mette Skjærbæk<br />
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LAURA<br />
Photographer<br />
Liv Friis Larsen<br />
Stylist<br />
Fadi Morad<br />
Hair & make up<br />
Anastasia Hess<br />
model<br />
Laura Aggerholm,<br />
Le Management<br />
Knit COS<br />
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Denim top and belt Weekday Trousers Monki Slides ATP<br />
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Jacket Totême Skirt Weekday Glasses stylists own<br />
Top Weekday Coat worn around waist and trousers Blanche<br />
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Denim coat Weekday<br />
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Denim top Weekday<br />
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Dress COS Denim coat Blanche<br />
Shirt Iro Denim top Weekday Jacket worn as skirt Blanche<br />
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Knit COS
P A P E R<br />
MOISELLE<br />
Papermoiselle is a place were creativity is free and new art<br />
projects will be launched, based on the mutual interest of the<br />
unique in photography.<br />
At Papermoiselle.com you can buy graphic and photographic<br />
art pieces by the photographers Gyrithe Lemche,<br />
Kristina Demant, Marie Louise Munkegaard, Sarah Sanctuary<br />
Williams, Kristina Kordovsky and Lene Kronow.<br />
Follow the lifes of @papermoiselle.com<br />
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KRISTINA<br />
DEMANT<br />
Kristina Demant is a very intuitive photographer and director of photography with a deep<br />
understanding of the art of both photography and filming. Yet her expressive talent is rooted<br />
not only in her technique. Her artistry shines through her devotion to portraying a story in<br />
everything that she captures. Demant characterizes her personal style as poetic quirkiness.<br />
It is feminine, but with a twist of boyishness. She values the instant and spontaneous<br />
moments of inspiration that she brings into her pictures.<br />
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LENE KRONOW<br />
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G Y R I T H E<br />
LEMCHE<br />
Gyrithe Lemche has worked as a photographer for<br />
a decade and does commercial work as well as art.<br />
From her studio in Copenhagen she collaborates<br />
with creative companies and magazines worldwide,<br />
to create both commercial and editorial work.<br />
“I love to enter the playground of art photography.<br />
It is such a huge contrast to commercial photography,<br />
where the goal is to advertice products or services,<br />
and also to represential photography where specific<br />
objects or events are in focus. When doing my art<br />
pieces I can express my perceptions, my view on<br />
the world.”<br />
Many of Gyrithes works deals with places and<br />
cultures, the city and the nature – not as opposites<br />
but as landmarks of her geographical locations.<br />
She has no fear of either beauty or ugliness, but<br />
cannot escape a certain attention to colour and detail.<br />
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MARIE LOUISE<br />
MUNKEGAARD<br />
Marie Louise Munkegaard is a Copenhagen<br />
based portrait, food and lifestyle photographer<br />
whose work regularly appears in publications<br />
worldwide. Her style is clear and vivid, with an<br />
unmistakably Nordic aesthetic. She focuses<br />
on the natural beauty of food, such as<br />
colors, textures and shapes, and when<br />
shooting people or spaces, her eye for<br />
ligthing and framing brings an added<br />
dimension to each project.<br />
At Papermoiselle.com she unfolds her love for<br />
textures and lighting in projects that are<br />
truly personal. Photographic works that has<br />
come to life, from places like Iceland and<br />
her beloved Bornholm.<br />
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KRISTINA<br />
KORDOVSKY<br />
The source of my inspiration<br />
is rooted in the simplicity of<br />
scandinavian design tradition.<br />
The key words behind my<br />
creative philosophy is to create<br />
an authentic look, with a feel<br />
of ethnicity combined with a<br />
contemporary design and<br />
color palette.<br />
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SARAH<br />
SANCTUARY<br />
WILLIAMS<br />
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#<br />
PASSION<br />
FASHION<br />
MUSIC<br />
ART<br />
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