D&B - Prospector DNBI Brochure - Dun & Bradstreet

DNBi Sales & Marketing
Prospector for DNBi ®
The power to find more high-value prospects
Prospector for DNBi gives you the power to use D&B’s world-leading information and
analytical insight to find more prospects that look like your best customers, in an
innovative, user-friendly, Web-based environment.

The power to find more
high-value prospects
Prospector for DNBi is an online customized marketing analytics solution that works with
Optimizer for DNBi to first transform your customer and prospect data into actionable
commercial insight, and then find you more customers just like your best ones. Create a
profile of your “ideal” customer, and then apply that profile to your prospect lists to determine
the prospects that look most like your best customers, and therefore are your best prospects.
The solutions are developed by expert predictive modelers, using predefined and customerdefined
scores. The results are delivered to you as detailed look-alike analysis reports and
lists of targeted businesses, all of which you can use immediately to target your marketing
efforts and improve your bottom line.
Acquiring new customers is hard
As a marketer, you’re expected to achieve or exceed your
revenue targets. You need to:
• Understand who your customers and prospects are,
and how they behave now and may behave in the
future
• Efficiently acquire new prospects and quickly
convert them to customers
• Effectively grow your best customers by under -
standing them more completely to enable better
cross-sell and up-sell campaigns
The Power of Prediction
However, your current acquisition process may be too
long and expensive and yield less-than-ideal results.
Without a complete picture of your customer and
prospect base, it’s challenging to:
• Find prospects that look and act like your best
customers
• Maximize your return from the customers you have
DNBi Sales & Marketing combines the Web-based power and convenience of DNBi, the data
transformation capabilities of Optimizer, and now, with Prospector for DNBi, the predictiveness
of D&B’s exclusive marketing analytics.
Delivering an unprecedented combination of data access, data quality, business insight,
and predictive analytics, the solutions enable marketing and business professionals to maximize
revenue growth and attain new levels of operational efficiencies. They give you the confidence and
flexibility to make more informed, timely, and insightful sales and marketing decisions based on
business information and decision-ready insight from the world’s leading source—D&B.

Figure 1: Prospector for DNBi reports provide detailed analyses of your prospect lists. This sample report illustrates one of the many ways Prospector for DNBi can
present your insight.
Prospector for DNBi makes it easy
Prospector for DNBi is a powerful value-added module
for Optimizer for DNBi, our industry-leading data
transformation solution. With Prospector for DNBi you
will gain valuable insights on your customer and
prospect base, with the ability to recognize the prospects
that look and act like your best customers: the ones who
buy a lot, pay quickly, and represent the most profitable
segment of your customer base. Once your best
customer profile—or look-alike model—has been created,
you can use that model as a template to determine who
among your prospects most resembles that model.
You can:
• Establish a look-alike model based on predefined or
custom predictors
• Segment your prospect lists based on affinity to
your “best customer” model
• Determine the prospect segments that will
“perform” better as customers based on your
predictive model
• Benefit from detailed reports and insights, including
- Look-alike analysis reports
- Lists of target businesses
The power of prediction
Prospector for DNBi uses “predictive prospecting” to
help you achieve your marketing goals. Our solutions
combine your customer and prospect data with our
business information, and then apply powerful
predictive analytics that provide you with actionable,
decision-ready insight that helps you accurately
predict customer and prospect behavior.
Intuitive searching and reporting
Prospector for DNBi includes powerful searching
capabilities that make finding prospects in precisely
defined market segments—the ones most important
to your business—a snap. With 18 different search keys
to help filter your results, you can identify prospects by
industry, geography, size, and more.
And robust reporting means that you can summarize
your prospects based on industry, geography, and size,
with cross-tabular summaries and market penetration
assessments to help you focus your sales and marketing
efforts where they will do you the most good.

Four easy steps
With Prospector for DNBi, finding valuable
prospects that look just like your best
customers is an easy, intuitive process.
• In Step 1, you name your order and
select the file that contains records for
your best customers (to use to create
your “best prospect” profile).
• In Step 2 (illustrated in figure 2), you
specify the criteria for your search.
• In Step 3, you indicate the number of
records you’d like returned.
• In Step 4, you simply review your order.
When your order is processed and your
insight is ready, the status on your order list
changes to “Completed” and you’re ready
to start growing your business. It’s just that
simple.
The proof is in the insight
DUNSRight® is our comprehensive and
rigorous process that transforms business
information—yours and ours—into decisionready
insight.
The D&B Global Database is the largest single source
of local and global business information and decisionready
insight, providing insights on more than 130
million business records.
The D&B Global Analytics Team is an experienced
group of professional econometricians, statisticians,
D&B Solutions
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E-Business Solutions
www.dnb.com
©2008 The Dun and Bradstreet Corporation. MCM-08-007
Figure 2: Step 2 of the order process gives you an opportunity to narrow down your search to ensure that
you’re getting exactly the prospects that can help you grow your business
database architects, and project managers accustomed
to consulting with leading companies and developing
custom predictive scores. Prospector for DNBi leverages
their experience to create simple but powerful
models that everyone can use, making high-level
analytics expertise easily accessible.
Turn analysis to action today
Contact your D&B Relationship Manager today, call
800.234.3867, or visit www.dnb.com to learn more
about how Prospector for DNBi can help you help your
bottom line.