2018 August PASO Magazine

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LOCAL BUSINESS BEST Team to provide ongoing support for local businesses Paso Robles Chamber Builds on Summit and Public Input By Melissa Chavez Paso Robles Chamber of Commerce recently announced two support resources which entrepreneurs can use toward building successful businesses within the community. BUSINESS LEADER SUMMIT One resource includes findings discovered through a recent Business Leader Summit at Adelaida Winery in Paso Robles. Hosted by the Chamber, the Summit was comprised of 55 business leaders who represent a variety of sectors, including hospitality, tourism, retail, technology, media, real estate, wine, professional services, construction and development, and manufacturing. The Chamber’s goal was to explore a collective vision for economic development within the City of Paso Robles. The Summit was hosted by Don Masurka, whose book, How Great Decisions Get Made – 10 Easy Steps for Reaching Agreement on Even the Toughest Issues, has been utilized by nonprofits and government agencies alike. The publication uses a cooperativebased, problem-solving methodology to yield the most positive results and leverage each participant’s talents and abilities toward benefiting the whole. Among the goals of both the Chamber and the City are business retention, expansion, attraction, and effective leadership by which to implement these economic efforts. To this end, the Chamber partnered with the City to hire Josh Cross as Director of Economic Development. At the Business Leader Summit, Cross enlisted the assistance of stakeholders to present the results of a Strengths, Weakness, Opportunities and Threats (SWOT) analysis as the subject for discussion and explore how these areas could be improved upon and used to meet their goals. The Chamber’s goal was to explore a collective vision for economic development within the City of Paso Robles. Chamber of Commerce CEO Gina Fitzpatrick emphasized her organization’s goal to update the 2006 City of Paso Robles Economic Strategy and provide 21st century support with in-house economic development services. Seven concerns rose to the top by way of a Chamber survey. They include improving the northern section and northern gateway of Paso Robles, providing insight to Part II of a series following the progress of the Paso Robles Chamber’s Economic Development program. the public’s awareness of the wine industry as an employer of supplemental services, acquirement and development of the 157-acre former El Paso de Robles Correctional Youth Facility at 4545 Airport Road, business development within proximity of the airport, preservation of the values and quality of life, development of a performing arts and conference center, attraction of technological firms with headof-household jobs, and retainment of existing Paso Robles businesses from relocation. Among the Summit’s takeaways were the need for affordable housing (74 percent), infrastructure (77 percent), workforce (70 percent), and workforce concerns (70 percent). Detailed results of the Summit will be utilized to better effect development of a Strategic Plan due this fall. Business merchants and the public are welcomed to add input by calling Director of Economic Development Josh Cross at Paso Robles Chamber at 805-238-0506 or by email at josh@pasorobleschamber.com. BUSINESS AND ENTREPRENEURIAL SUPPORT TEAM Another ongoing resource is development of a Business and Entrepreneurial Support Team (BEST) to those interested in initiating, expanding or relocating their existing businesses to Paso Robles. The way it works is that the City of Paso Robles refers inquiries to a Chamber Point Person who is familiar with the trades and specialties of the BEST Team and collaborates with entrepreneurs, using information and local expertise to assist them. Detailed results of the Summit will be utilized to better effect development of a Strategic Plan due this fall. Within the Chamber Resource Center and Business Economic Committee for advanced planning are an assortment of resources, such as business support roundtables, website information, social media posting, event creation and participation, a quarterly forum, mentorship, and a Build Relocation Packet toolkit. Strategic follow-up is also just one more way in which the Chamber and City of Paso Robles are working together to come alongside new and existing businesses. To learn more about BEST or to become a mentor with BEST Team, call the Chamber at 805-238-0506. Melissa Chavez can be reached at Melissa@pasomagazine.com 30 | pasomagazine.com PASO Magazine, August 2018
LOCAL GOODS REPORT from General Store Paso Robles t’s back to school season, but we know Paso’s summer is long from over. We hope you’ll stop in and check out our organic cotton lunch bags and Blackwing pencils if you’re getting your school supplies in order. (**AND remember that our second store, General Store Notable Goods, will be opening later this month. It’s a small space chock full of books, cards and happiness. We’ve been geeking out over pens, pencils and erasers that would make homework a LOT more fun. Check our website, Instagram or Facebook to see when we open those doors!) So. Summer in Paso, still going strong. Did you know that consuming hot sauce can cool you down in hot weather? Spicy foods make you sweat, and once it evaporates, your body is cooler. You can turn up the AC or you could grab a bottle of Gnome Hot Sauce! Gnome Hot Sauce is made in tiny batches here on the Central Coast using fresh veggies that are smoked, giving it depth and delicious flavor. We asked Jane, the Queen Gnome (Is that a title? We’re giving it to her!) a few questions about their hot sauce, which comes in both regular and extra spicy. Is there special significance to the gnome in Gnome Hot Sauce? “Yes! One of our founders is called “the gnome” in the restaurant he works for. So, we decided it would be perfect since we knew we would be using lots of garden fresh veggies!” What is your favorite way to use your hot sauce? “I love it on eggs. But it’s truly good on everything. I like marinating pork shoulder in our hot sauce; then sticking it in the crock pot. It tastes like it has been in the smoker for days! I also like it on salads. I mix it up with some lemon juice and olive oil for a smoky addition to my greens. Oh, and I LOVE it in a Bloody Mary!” Tell us about the spicy sauce. “It’s amazing! It starts with all the same veggies as in our classic sauce as well as apple cider vinegar, lime juice and cilantro. We add some smoky ghost peppers to give it a real pop! It has a delicious burn! I love this addition to our gnome family. Or, as we like to call it, our “gnomily.” Stay cool, neighbors! The Team at General Store Paso Robles August 2018, PASO Magazine pasomagazine.com | 31
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2018 August PASO Magazine

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