Maximum Yield's Industry News August 2018
Welcome to the August 2017 issue of Industry News. There is a thread that runs through this issue that we’ve been noticing more lately, and that is the crossover from established industries into the developing industry of medicinal cannabis. This, of course, is spurred on by the ever-increasing number of US states and other countries that are becoming more accepting of medicinal cannabis.
Welcome to the August 2017 issue of Industry News. There is a thread that runs through this issue that we’ve been noticing more lately, and that is the crossover from established industries into the developing industry of medicinal cannabis. This, of course, is spurred on by the ever-increasing number of US states and other countries that are becoming more accepting of medicinal cannabis.
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AUGUST 2017 // MAXIMUM YIELD’S INDUSTRY NEWS<br />
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AUGUST 2017<br />
Volume 15 - Number 11<br />
PUBLISHER<br />
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8 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
46<br />
48<br />
40<br />
departments //<br />
54<br />
FROM THE EDITOR 10<br />
PRODUCT SPOTLIGHT 12<br />
INDUSTRY BUZZ 26<br />
TRENDS & TECHNOLOGY // Knalysis Technologies 40<br />
YOU TELL US // Tantalus Labs 46<br />
DEVELOPMENTS & DIALOGUE // CWCB Expo 2017 48<br />
60<br />
COMPANY SPOTLIGHT // Futurola 54<br />
DISPENSARY PROFILE // Northern Specialty Health 56<br />
CONSULTANT'S CORNER // Medicine Man 60<br />
INNOVATION STATION // BioAgra 62<br />
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
9
From the EDITOR<br />
Welcome to the <strong>August</strong> 2017 issue of <strong>Industry</strong> <strong>News</strong>. There is a thread that runs<br />
through this issue that we’ve been noticing more lately, and that is the crossover<br />
from established industries into the developing industry of medicinal cannabis. This,<br />
of course, is spurred on by the ever-increasing number of US states and other countries<br />
that are becoming more accepting of medicinal cannabis.<br />
BioAgra, featured on page 62, is one of those companies applying knowledge and<br />
experience from an established industry—in this case, health care—and applying it to<br />
the fledgling marijuana industry. Similarly, Knalysis Technologies, featured on page<br />
40, has adopted health care technology to the medicinal cannabis field by developing<br />
software to seamlessly link physician, provider, and patient so that people who require<br />
marijuana for health reasons can have more efficient access to what they need.<br />
It is companies like BioAgra and Knalysis that are paving the path to help build the<br />
medical cannabis industry. Much of what they do has never been done before, and their<br />
efforts are all part of a larger picture that moves industry bravely forward.<br />
This growth and innovation, of course, requires oversight and planning, which is why<br />
writer Anne Schultz travelled to New York City to attend the fourth annual Cannabis<br />
World Congress and Business Expo. The event, which took place June 14–16 at the Jacob Javits Convention Center, hosted<br />
more than 70 sessions with 100 expert speakers who addressed and discussed the successes and challenges of the<br />
industry in the present and future. It also provided a forum for attendees to network and<br />
share with individuals from sectors and industries involved with cannabis industry.<br />
You can find Anne’s feature on page 48.<br />
If you have any insight you’d like to share, or just want readers to know more about what<br />
you and your team do, feel free to contact us at editor@maximumyield.com.<br />
Thanks for reading Inews.<br />
Artwork courtesy of BioAgra<br />
10 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
PRODUCT SPOTLIGHT<br />
Current Culture H 2 O Under Current<br />
Demo Display and Nutrient Rack<br />
Increase the visibility and sales of Current<br />
Culture H 2O (CCH2O) products with the<br />
company's new line of retail displays. Bring its proven production<br />
system to your store with a Cultured Solutions nutrient display rack or<br />
Under Current demo display. The striking retail displays feature fast<br />
assembly time and are made in the USA with the highest grade heavyduty,<br />
powder-coated steel. Designed with the retailer in mind, the racks<br />
take precise inventory, make stocking a breeze, and allow for efficient<br />
use of retail space and marketing of the complete CCH2O product line.<br />
Choose from multiple retail display packages that include an Under Current demo<br />
display and a four-foot or eight-foot Cultured Solutions nutrient rack. All packages<br />
include marketing material and swag. Free retail displays and deep discounts are<br />
available with select stocking purchases.<br />
– cch2o.com<br />
Reiziger Root Booster<br />
A sea treasure to activate, revive, and heal.<br />
Borne from the sea for the discerning<br />
craftsman, Reiziger Root Booster has<br />
the reassurance of being used by<br />
many professional gardeners and<br />
growers for over 20 years to activate,<br />
revive, and stimulate indoor hydroponic<br />
plants, outdoor plants, seedlings, trees,<br />
flowers, bulbs, natives, and more. This<br />
nutrient-rich, organic root stimulator has<br />
the power to save, revive, or help newly<br />
potted plants and transplants, grow<br />
early white healthy roots, give more<br />
uniformity, and improve survivability,<br />
resulting in greener, vigorous plant<br />
growth and abundant new flowers.<br />
Search for the ship on the gold bottle.<br />
– reiziger.com<br />
Plant Vitality Anabolic Plant Roids<br />
Exclusively distributed to shops by Erith<br />
Horticulture, Anabolic Plant Roids is the<br />
latest product to hit the shelves from Plant<br />
Vitality. Plant Vitality Anabolic Plant Roids is an<br />
all-new, explosive blend of legal, performanceenhancing<br />
steroids for plants. Through scientific<br />
breakthroughs and nano state reactor power,<br />
Plant Vitality Anabolic Plant Roids takes your<br />
crops to a whole new level of insane growth.<br />
Plant Vitality Anabolic Plant Roids contains<br />
concentrated natural plant steroids and can be<br />
absorbed through foliage, flowers, and roots,<br />
which greatly multiply and enhance fruit and yield<br />
potential. Formulated for growers of any skill set<br />
or expertise; not to be used by people wanting<br />
small plants and poor yields.<br />
– erithhorticulture.com<br />
Dramm TracFog Nozzle Extensions<br />
Dramm now offers an optional nozzle extension for its line of TracFog PTO-driven<br />
fog systems. These nozzle extensions extend the nozzle outlet so that the fogger<br />
can easily treat individual Quonset greenhouses from the doorway just by driving<br />
alongside. The nozzle extensions thread onto the standard outlets on the<br />
TracFog and can be easily swapped in a matter of minutes. Many greenhouse<br />
businesses have a combination of gutter-connected and individual houses.<br />
The nozzle extensions allow the unit to be utilized to treat both types of<br />
greenhouse easily and quickly. The TracFog is available in two different sizes<br />
for different sized greenhouses. The 25-gallon unit can treat 500,000 square<br />
feet with one tank and the 100-gallon unit can treat 2,000,000 square feet.<br />
The TracFOG allows growers to rapidly treat large areas, reducing the<br />
amount of labor and improving efficiency and efficacy of sprays.<br />
– dramm.com<br />
12 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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PRODUCT Spotlight<br />
Green-Qubes's<br />
Quick-Qube<br />
Green-Qube is once<br />
again shaking up the<br />
growroom industry<br />
with a revolutionary<br />
new tent concept. The<br />
Quick-Qube represents<br />
a new way to create an<br />
easy growing space.<br />
Adapted from an industrial<br />
gazebo frame,<br />
the patented pop-up<br />
framework combines<br />
Green-Qube’s<br />
class-leading outer<br />
shell with a super sturdy, yet lightweight aluminum<br />
frame. The Quick-Qube is fast, easy, and requires<br />
almost no effort to erect. Its aluminum frame is<br />
1.4-millimeters thick and has incredible strength,<br />
holding over 100 kilograms. Best of all, it’s anti-corrosive and<br />
so will never rust. It also allows you to truly maximize your<br />
growing floor space as there are no intruding floor poles, just<br />
five adjustable legs. Get growing in record speed, as the tent<br />
also offers instant collapsing and neat and easy storage, with no<br />
chance of poles or corners being mislaid. Available for all large<br />
tent sizes from September 2017. Pre-orders now being taken.<br />
– green-qube.com<br />
Reiziger Grow Food A & B<br />
Everything Reiziger does is grounded<br />
in a history of more than 30 years of<br />
formulating fertilizers to a traditional recipe. Sworn by Dutch<br />
craftsmen for decades, this legendary two-part nutrient system<br />
gives the most vigorous growth rates possible. For Dutch<br />
hydroponic master gardeners, growing is an art form. It is about<br />
long-standing craftsmanship and the unique<br />
blend of art and science. To help<br />
them master their craft, Dutch<br />
breeders and growers<br />
swear by Reiziger<br />
Grow Food A & B<br />
for greener, lusher<br />
plants. When you<br />
use Reiziger, you<br />
join the ranks of<br />
generations of Dutch<br />
craftsmen who know<br />
how easy it is to<br />
achieve rewarding<br />
growth rates. Search<br />
for the ship on the<br />
gold bottle.<br />
– reiziger.com<br />
14 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
®<br />
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800-4 FOXFARM www.FoxFarmFertilizer.com
PRODUCT Spotlight<br />
BlueDiamond ET Air Pumps<br />
With almost three quarters of a century of experience in the industry, BlueDiamond provides<br />
a range of ET air pumps that are perfect for wastewater applications. Ensuring plenty of water<br />
movement, the ET range can boost oxygen levels in the water, allowing aerobic bacteria<br />
to decompose. All while providing a clean, oil-free air source that is exceptionally quiet<br />
in operation, even when running continuously for long periods. Within the ET range, the<br />
Envir-o ET60 boasts a flow of 2.12 cubic feet per minute and is also an incredibly easy service<br />
procedure with a competitively priced service kit. With a weatherproof, robust construction<br />
that is supported by the standard BlueDiamond range two year warranty, the ET60 is the<br />
obvious choice for a wastewater treatment pump. BlueDiamond<br />
also provides tubing, air stones, hose clips, and more.<br />
– bluediamondpumps.com<br />
Reiziger Expanded Clay<br />
The perfect starting point for<br />
magnificent gardens, Reiziger<br />
Expanded Clay provides excellent<br />
root support and drainage, as<br />
well as vigorous root growth. It<br />
helps hydroponic craftsmen grow<br />
big healthy plants, fruits, and<br />
vegetables. Reiziger Expanded Clay<br />
is inert, pH neutral, and does not<br />
contain any nutrient value. Ideal for<br />
recirculating hydroponic systems,<br />
Reiziger Expanded Clay’s smart<br />
Aqualock formula helps absorb<br />
more water and protects against<br />
under watering and overwatering.<br />
Reiziger guarantees the expanded<br />
clay substrate meets the highest<br />
chemical and physical standards<br />
and is free from weeds and<br />
pathogenic organisms for that next<br />
echelon in size, yield, and taste.<br />
Growers can be confident that many<br />
skilled Dutch craftsmen have used<br />
Reiziger growing media for years.<br />
– reiziger.com<br />
NovaGreen<br />
Mite-Y-Phite<br />
0-7-17<br />
Mite-Y-Phite is a unique formulation<br />
containing three important nutrients<br />
essential to enabling a plant to<br />
develop and maintain a strong<br />
immune system. By doing so, the<br />
plant can overcome environmental<br />
stress such as physical damage, heat,<br />
and drought, and develop better<br />
resilience to pests and diseases.<br />
Mite-Y-Phite 0-7-17 contains potassium<br />
silicate, a beneficial substance that<br />
has been found to alleviate many abiotic and biotic stresses.<br />
Not all silicon (Si) in soil is soluble and available to crops. The<br />
American Plant Food Control Officials designated Si as a “plant<br />
beneficial substance.” Silicon plays an important role in plant<br />
health, and reinforces cell walls by deposition of solid silica.<br />
Plants can take up large amounts of Si where it contributes to<br />
their mechanical strength, and helps to protect plants from<br />
environmental stress. For some crops, Si fertilization of soils<br />
increases crop yield. A second mechanism for the beneficial<br />
effects of Si is its role in triggering a range of natural defenses.<br />
– growthproducts.com<br />
Professional Flower Filters<br />
Mite-Y-Phite is a unique formulation Professional Flower Filter Carbon Filters are now available in more<br />
sizes than ever. With 15 new sizes to choose from, alongside the pre-existing sizes, you are sure to find a<br />
Flower Filter suitable for your growroom. Utilizing the finest virgin Australian RC412 granular carbon, the<br />
best in the world, Flower Filters remove 99.9 per cent of odors and impurities from the air. The carbon is<br />
tightly machine-packed, which allows for more carbon and less movement. The open-air mesh design<br />
maximizes airflow through the filter. With a top and base made from 1.6-millimeter thick aluminium,<br />
and a refined aluminium flange, the Flower Filter is lightweight and easy to handle. Includes two free<br />
pre-filters. Available from Easy Grow.<br />
– easy-grow.co.uk<br />
16 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
PRODUCT Spotlight<br />
Remo Supercharged 500ml Nutrient Kit<br />
The new Remo Nutrients 500ml Supercharged kit contains all<br />
you need to get growing with Remo, with two 500-milliliter<br />
bottles of Micro, Grow, Bloom, AstroFlower, MagNifiCal,<br />
Nature’s Candy, and VeloKelp. The kit also includes a free Remo<br />
measuring cup, free growroom glasses, feed chart sticker, and<br />
Remo product information booklet. Remo Nutrients offer a<br />
complete system of vitamins, minerals, and extracts that your<br />
plants need to achieve their maximum growth potential. Using<br />
pharmaceutical-grade ingredients, Remo Nutrients opens<br />
up your garden’s growth potential to the maximum degree.<br />
Available now from Easy Grow.<br />
– easy-grow.co.uk<br />
Growtainers Commercial Container Farm<br />
Growtainers is pleased to announce the availability of its<br />
custom-designed, food safety compliant 53-foot commercial<br />
container farm. Unlike any other container farm on the market<br />
today, the state-of-the-art Growtainer includes a separate<br />
96-square-foot prep area that prevents contamination or<br />
climate fluctuations entering the<br />
production area. Equipped with<br />
a the proprietary Growrack<br />
system, with 480 square<br />
feet of ebb and flood<br />
growing space, energy<br />
efficient LED lighting,<br />
high tech climate and<br />
environmental controls,<br />
water quality<br />
monitoring and<br />
dosing system,<br />
and a proprietary<br />
irrigation system,<br />
these professional<br />
units are built for high<br />
volume production.<br />
– growtainers.com<br />
18 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
6x23 8x39 12x39 14x39 10x39<br />
Carbon Ace Carbon filters feature a 2 inch bed of virgin activated Australian<br />
AC-900 granular carbon. The activated carbon absorbs and traps pollutant<br />
molecules within the carbon removing contaminants, odors and impurities<br />
from the air. These filters are light-weight and have powder coated aluminum<br />
tops and bases. Carbon Ace filters have a built in flange and one pre-filter is<br />
included. When you have a full house, count on Carbon Ace. <br />
Exclusively distributed by:<br />
www.sunlightsupply.com
PRODUCT Spotlight<br />
Grower’s Choice 1,000W Double-ended Ceramic Metal Halide Lamp<br />
Introducing the world’s first 1,000W CMH lamp. As a direct replacement for your existing 1,000W HID fixtures, this 1,000W CMH<br />
lamp provides the absolute highest photosynthetically active radiation (PAR) to your specialty flowering plants. Emitting an<br />
astonishing 2,050 micromoles and with an extremely high CRI of 90, this lamp will not only increase your overall dry weight but<br />
will also raise the quality of your harvest. Grower’s Choice has continuously produced the world’s most accurate spectrum, closely<br />
replicating the sheer power of the sun. By using existing doubleended<br />
fixtures with our new 1,000W CMH lamp you can<br />
completely overhaul the lighting in your facility,<br />
and enjoy watching your yields increase as your<br />
temperatures decrease.<br />
– growersc.com<br />
Autopilot CO 2 Generators from Hydrofarm<br />
A Hydrofarm exclusive, Autopilot CO 2 Generators provide<br />
and maintain the carbon dioxide levels needed to meet<br />
maximum growing potential, and cost very little to run. Safe<br />
and easy to operate, these highly reliable CO 2 generators are<br />
equipped with a safety feature that shuts off the gas source<br />
if the unit tips over. Autopilot CO 2 Generators are available<br />
in both propane and natural gas models, along with highaltitude<br />
versions in three sizes: four-burner, eight-burner, and<br />
10-burner. They feature a<br />
solid-state electronic ignition<br />
module, which eliminates the<br />
need for a pilot light.<br />
– hydrofarm.com<br />
SCROGGER Smart P SCROG<br />
SCROGGER, the world leader in plant training and support kits,<br />
is proud to introduce the Smart P SCROG. When purchased in<br />
a six-pack configuration, the Smart P SCROG is the company's<br />
most cost-efficient kit ever. Smart P SCROG is a low cost ScrOG<br />
kit, complete with a five or 10 gallon Smart Pot. Each single pack<br />
contains one and each money-saving, bulk six-pack contains six<br />
of the following items: a 21-inch patented polycarbonate screen<br />
with 3.25-inch openings, a set of four<br />
adjustable stakes (which adjust to<br />
approximately 18-36 inches),<br />
eight eight-inch zip ties,<br />
and an original Smart<br />
Pot (five or 10 gallon).<br />
The system sets up in<br />
minutes without tools.<br />
– scrogger.com<br />
Upgraded Flo-N-Gro Systems<br />
Flo-N-Gro hydroponic growing systems continue to evolve as new features are developed, like the<br />
innovative bottom drain that is now included in all Flo-N-Gro buckets. A distinctive notch in the<br />
bottom of the bucket captures every bit of water, which results in total drainage, eliminates standing<br />
water, and makes cleaning easier and more effective. The built-in bulkhead fitting in<br />
the bottom drain is ideally suited to Hydro Flow’s ½- or ¾-inch tub outlet fitting.<br />
It easily screws in and requires only a single washer, for a leak-proof seal. This<br />
built-in tub outlet bulkhead is threaded in such a way that it allows the fittings to<br />
screw in and tighten, leaving the fitting in the optimum operating orientation.<br />
The bottom of the bucket has been elevated off the floor, which keeps the<br />
bucket clear of the floor and prevents the root<br />
zone water temperature from being affected by<br />
the floor temperature.<br />
– flo-n-gro.net<br />
20 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
PRODUCT Spotlight<br />
NovaGreen “TKO”<br />
Phosphite 0-29-26<br />
NovaGreen’s “TKO” PHOSPHITE<br />
0-29-26 is the nutrient-packed<br />
knockout punch growers need<br />
in their arsenal. This solution<br />
stimulates growth, boosts plant<br />
immunity, and increases yield. TKO<br />
is a super water-soluble and highly<br />
concentrated phosphorus and<br />
potassium (P/K) solution that’s more<br />
effective than traditional granular<br />
fertilizers. Unlike other products<br />
that use phosphates, TKO uses<br />
smaller phosphites, which result in<br />
improved plant uptake capabilities<br />
and minimize product waste. TKO<br />
also quickly improves P/K imbalances<br />
and helps growers produce bigger,<br />
stronger, and heavier flowers. In a recent Growth Products study<br />
testing TKO’s effectiveness, the product reduced the incidence<br />
of downy mildew on cucumbers and squash by 68 per cent<br />
over the control group. When paired with Bravo Weather Stik,<br />
it reduced the incidence by 76 per cent over the control group.<br />
Versatile TKO can be used in soil and soilless mixes, inside or<br />
outside, as a foliar spray, in hydroponics and constant feed<br />
systems. TKO safe for the environment and workers.<br />
– growthproducts.com<br />
Active Air Inline Filter from Hydrofarm<br />
For effectively removing odors, dust, and particulates from<br />
indoor environments, the new inline carbon filter from<br />
Hydrofarm’s Active Air brand features dual direction airflow<br />
ability. It also features a two-stage filtration design: the air<br />
passes through two interior carbon filters before exiting, for<br />
superior filtration. A Hydrofarm exclusive, it allows remote filter<br />
placement for saving valuable growroom space and is easy to<br />
install and use. Available in six-inch and eight-inch sizes.<br />
– hydrofarm.com<br />
22 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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PRODUCT Spotlight<br />
Titan Controls Hyperion 2<br />
Titan Controls’ Hyperion has become synonymous with advanced indoor gardening<br />
environmental control technology. Thanks to premium components, sturdy, dust-free housings,<br />
and exceptional finish, Titan Controls has earned a reputation for producing sophisticated,<br />
professional-grade equipment that lasts. Adding to this renowned line is the newest addition to<br />
the family, the Hyperion 2. This wireless environmental controller will monitor and control your<br />
growroom’s temperature, dehumidifier, CO 2 system, and up to four lights. Extensively tested<br />
to meet Titan Controls’ high standards, the Hyperion 2 allows growers to control their space<br />
from up to 200 feet away with a remote control, which is<br />
included with purchase.<br />
– titancontrols.net<br />
Kind LED Commercially<br />
Certified Indoor Grow Lights<br />
Kind LED Commercial Grow Lights challenge the standard of<br />
high-performance horticulture lighting technology, having<br />
passed the stringent safety requirements needed to earn a<br />
certification from respected UL Laboratories. Finding a grow<br />
light with UL certification doesn’t mean that cost, wattage,<br />
or PAR output must be compromised. Kind LED grow lights<br />
use 40 per cent less power, saving nearly half the costs of the<br />
electricity used for a traditional HID grow light. With eightstage<br />
internal timers and a complete 12-band proprietary<br />
spectrum, growers can program the Kind LED grow light to<br />
mimic sunrise and sunset, resulting in faster, healthier, larger,<br />
and better-quality yields. A secondary optical lens magnifies<br />
PAR and increases canopy penetration by up to 200 per cent,<br />
significantly increasing “under canopy” production and yield.<br />
– kindledgrowlights.com<br />
Gorilla Grow Tents<br />
Denier (D) is a unit of measurement used to determine the<br />
thickness of the individual threads in a fabric; the higher the<br />
number, the thicker the fabric. The use of thicker fabric means<br />
that Gorilla Grow Tents are more lightproof, more durable,<br />
quieter, stronger, safer, and the best possible growing<br />
environment for plants. Tents with a lower D count will rip easily,<br />
leak light more readily, and offer problematic indoor growing<br />
environments. Their inadequate thread density presents an<br />
unnecessary risk of dangerous hazards such as flooding, and<br />
their old-fashioned swirl reflection design creates hot spots and<br />
does not effectively utilize rogue light. Grow tents use fabrics<br />
that can range anywhere from 200-1,680D. Gorilla Grow Tents<br />
offer the thickest fabric, measuring at<br />
1,680D, which is three to nine times<br />
thicker than other tents in the market.<br />
– gorillagrowtent.com<br />
SuperCloset Bubble Flow Bucket<br />
As the leading manufacturer of Automated Superponic Grow Systems and Grow<br />
Boxes in the world for the last 15 years, consumer demand continues to thrive<br />
and grow. Due to increasing demand, SuperCloset Bubble Flow Bucket Systems, as well as<br />
other SuperCloset products, are expanding into garden centers and shops nationwide.<br />
SuperCloset Bubble Flow Bucket Systems utilize the Superponic method, which<br />
is the fusion of proven hydroponic methods including deep water culture,<br />
aeroponics, and top feed combined in a single system, recirculating<br />
hyper-oxygenated water through the ebb and flow upwelling feature, thus<br />
eliminating perilous micro-environments. With products designed for all skill<br />
levels from beginner to professional, a three-year warranty, lifetime customer,<br />
technical, and grow support, and countless awards, it’s a no-brainer that the<br />
full product line has expanded into stores nationwide.<br />
– supercloset.com<br />
24 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
25
INDUSTRY BUZZ<br />
Aloha Green is Good to Grow<br />
Aloha Green Holdings received the green light from the Hawaii State Department of Health to<br />
proceed operations within its second production center on Oahu. According to an article in<br />
Cannabis Business Times, the purpose-built cannabis greenhouse is the first of its kind in Hawaii<br />
and it will allow for a 400 per cent increase in production capability. “By bringing our state-ofthe-art<br />
greenhouse online, Aloha Green is able to meet current and future patient demand for<br />
safe lab-tested cannabis medicine,” says Tai Cheng, COO. “Aloha Green’s goal is to provide<br />
value-priced medicine to qualified patients. Greenhouse-grown cannabis will use significantly<br />
less electricity than indoor grown cannabis. These savings are being passed on to the patients.<br />
The cost of living is already high in Hawaii, and the cost of medicine should not force patients to<br />
make the hard choice of whether to seek relief from their symptoms,” adds James H.Q. Lee, CEO.<br />
American Herbal Products<br />
Association and ASTM<br />
International Sign MOU on<br />
Cannabis Standards<br />
American Herbal Products Association<br />
(AHPA) and ASTM International have signed a<br />
Memorandum of Understanding to work together<br />
on standards for the cannabis industry, states<br />
a press release on ASTM’s website. Under the<br />
agreement, ASTM will coordinate standards<br />
development activities for the cannabis industry<br />
while AHPA will gain benefits such as recognition of its technical<br />
contributions and regulatory recommendations. “We are thrilled<br />
to now be contributing to standards development through one of<br />
the world’s top standards organizations,” says Jane Wilson, director<br />
of program development at AHPA. “AHPA has provided and will<br />
continue to provide much-needed expertise in this fast-growing<br />
industry,” says Ralph Paroli, PhD, the committee’s new chairman and<br />
the director of R&D in measurement science and standards at the<br />
National Research Council of Canada. “AHPA’s support for this new<br />
committee will help expedite international standards development,<br />
identify gaps, prevent duplicative efforts, and more.”<br />
Bowery Raises $20M to Build Vertical Farms<br />
Indoor farming start-up Bowery has raised $20 million<br />
to open a second vertical farm and continue investing in<br />
its technology platform. The Series A funding was co-led<br />
by General Catalyst and GGV Capital with participation<br />
from GV (formerly Google Ventures). This brings the<br />
Bowery’s total funding to $27.5 million, with previous<br />
investments made by First Round, Box Group, chef Tom<br />
Colicchio, and Blue Apron CEO Matt Salzberg. “Our goal<br />
is to locate these farms in a way to provide the highest<br />
quality food to cities where it has traveled a very short<br />
period of time compared to the traditional agriculture<br />
supply chain where it can be two to three weeks from<br />
when our food is picked to when it reaches us,” Irving<br />
Fain, co-founder and CEO, said in an inc.com article.<br />
Matt Andrus Takes on New Position at Arborjet<br />
Matt Andrus has taken on the new appointment as horticulture technical specialist at Arborjet. In his new<br />
role, Andrus will be responsible for helping to conduct research studies, promoting sales, and providing<br />
consultations. With the recent surge in home gardening, Arborjet identified an opportunity to provide<br />
ecofriendly plant care solutions. Matt’s background and extensive field experience supports these efforts. “I<br />
take great pride in the innovative work that our research and development team has done for Arborjet, and<br />
I look forward to building on those efforts in my new role,” he says. “I’m excited to continue to educate<br />
the community and help in driving those new market opportunities forward for our team.” Prior to his<br />
roles at Arborjet, Matt was the head propagator and manager of six large greenhouses. In addition,<br />
he started a rooftop garden business. Matt also teaches public and private classes about various<br />
cultivation techniques. He studied at the National Outdoor Leadership School in Wyoming and<br />
has also received risk assessment, wilderness first responder, and outdoor educator certifications<br />
from the Wilderness Medicine Institute.<br />
26 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
27
INDUSTRY Buzz<br />
Pentair and Urban<br />
Organics Open Second<br />
Aquaponics Farm<br />
Pentair and Urban Organics<br />
have opened a second<br />
commercial-scale indoor<br />
aquaponic farm in St. Paul, MN. The 87,000-square-foot facility<br />
will annually produce 275,000 pounds of fish and 475,000 pounds<br />
of organic produce. “The world’s population is growing, and with<br />
it, the demand for fish protein is quickly surpassing sustainable<br />
natural fish production,” says Karl Frykman, president of Pentair<br />
Water, in a press release on nasdaq.com. “We joined forces with<br />
Urban Organics to help accelerate the development of largescale<br />
modern aquaponics as we believe it can provide a real<br />
commercial option to help solve this growing food dilemma.”<br />
Water filtration technology developed by Pentair allows Urban<br />
Organics to raise plants in warm water with high nutrient levels<br />
alongside fish in cold water with low nutrient levels, thus taking<br />
advantage of the colder Minnesota climate and saving energy.<br />
“Our collaboration with Pentair has helped us achieve our vision<br />
of creating a new model for urban agriculture that ensures<br />
access to healthy foods while using less than two per cent of the<br />
water consumed by traditional agriculture,” says David Haider,<br />
co-founder of Urban Organics.<br />
Lumileds Officially<br />
an Independent<br />
Company<br />
Lumileds is officially<br />
operating as an<br />
independent company.<br />
The change comes after<br />
funds affiliated with Apollo<br />
Global Management and<br />
Philips completed their<br />
previously disclosed<br />
transaction. As announced<br />
in December 2016, Apollo and Philips agreed to a transaction<br />
where Philips would sell 80.1 per cent interest in Lumileds to<br />
certain funds managed by Apollo and retain the remaining<br />
19.9 per cent interest in the company. “We are fortunate to<br />
have Apollo and Philips’ support as Lumileds embarks upon<br />
our next chapter as an innovator of high performance LEDs<br />
and a leader in advanced lighting solutions,” says Mark Adams,<br />
CEO of Lumileds. “Lumileds has over 100 years of innovation<br />
as a pioneer in the lighting industry,” says Robert Seminara,<br />
senior partner at Apollo. “We look forward to working with<br />
the Lumileds Team in support of what we believe will be a very<br />
successful future.”<br />
28 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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INDUSTRY Buzz<br />
Bright Agrotech Works to Close the Hydroponic Knowledge Gap<br />
Being a modern farmer requires equal parts adaptability, creativity, perseverance, and<br />
customer service. In addition to growing fresh, flavorful food, a farmer is also a marketer, plant<br />
scientist, plumber, salesperson, community educator, social media manager, and everything<br />
in between. The problem? A lot of today’s most passionate growers don’t have the skills or<br />
experience needed to start or scale a hydroponic farm with confidence. That’s where Upstart<br />
University comes in. Upstart U makes hydroponic learning accessible to anyone with an<br />
internet connection. With 30+ multimedia-rich courses, engaging student forums, and free<br />
educational articles, Upstart U can empower you to build, operate, and succeed with your own<br />
modern farm. If you’re ready to learn from industry experts about everything from business<br />
planning to nutrient management, enroll today at upstartuniversity.net/my.<br />
Grower’s Gear is Hiring<br />
Grower’s Gear, a rapidly<br />
growing Californiabased<br />
company<br />
taking the fabric<br />
aeration container<br />
concept to the highest<br />
level of performance<br />
and customization, seeks<br />
charismatic, driven individuals<br />
to help meet the ever-increasing demand for its products.<br />
Sales team members are responsible for developing leads,<br />
tracking interactions, making sales, and representing the<br />
Grower’s Gear brand at trade shows and events. This sales<br />
position requires excellent negotiation skills, strong written<br />
and verbal communication abilities, technology literacy,<br />
and the ability to take direction and work independently.<br />
The ideal candidate would have a bachelor’s degree in<br />
sales, business administration, communications, or a related<br />
field and possess at least two years’ sales experience, the<br />
ability and desire to travel, and a positive attitude. Please<br />
contact Grower’s Gear at info@growersgear.com for a full<br />
job description, inquiries, or to submit a résumé to be<br />
considered for this position.<br />
Green Organic<br />
Dutchman Holdings<br />
Hires New President and<br />
Strategic Advisor<br />
The Green Organic Dutchman<br />
Holdings Ltd. (TGOD), an organic<br />
medical cannabis producer, has<br />
appointed Csaba Reider as its new<br />
president and Marc Bertrand as its new strategic advisor. Reider<br />
brings over 35 years of senior executive leadership experience in<br />
the consumer-packaged goods industry. Prior to joining TGOD,<br />
he was the CEO and president of SunPac Foods, president and<br />
CEO of Xyience Inc., and vice president at Cott Corporation<br />
and Cott Beverages Canada. Marc Bertrand has nearly 30 years’<br />
experience with brand building, strategic licensing, international<br />
markets, manufacturing, and complex financial transactions.<br />
“The Green Organic Dutchman Holdings Ltd. is excited about<br />
the addition of two such highly achieved individuals joining our<br />
team. As TGOD continues its rapid growth evolving into a larger<br />
company, the vast experience, knowledge, and capabilities of<br />
these additional team members will undoubtedly have a profound<br />
impact on our future success,” states Rob Anderson, CEO, in an<br />
article on investingnews.com.<br />
Nate Ferverda Joins Current Culture H 2 O<br />
Nate Ferverda has joined Current Culture H 2O (CCH 2O) as vice<br />
president of sales. He brings over 20 years of industry experience<br />
to the CCH 2O team. His experience in retail, manufacturing, and<br />
gardening provides a deep understanding of the various facets in<br />
the industry. “It’s exciting to see the evolution of the industry. As<br />
the industry grows, efficiency is rapidly becoming the future. I am very pleased to join CCH 2O,<br />
a company that is the future of hydroponic gardening,” says Nate. Current Culture H 2O is just as<br />
excited to have such a top-level individual become a part of our team. “Nate will be instrumental<br />
to our next phase of growth as we continue to innovate and expand our brand,” says Dan<br />
Wilson, president and founder. Please join us in welcoming him to the CCH 2O family.<br />
30 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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INDUSTRY Buzz<br />
Adam Edwards Joins<br />
EYE HORTILUX Team<br />
in Colorado<br />
Adam Edwards is the new<br />
district sales manager for EYE<br />
HORTILUX in Colorado. Adam<br />
has spent most of his career<br />
overseeing and managing<br />
the sales and service of highly<br />
controlled indoor spaces for<br />
the indoor cultivation industry. This experience, along with<br />
his background in environmental studies at the University<br />
of Colorado Boulder, gives him a wealth of knowledge and<br />
first-hand experience that he can share with local growers.<br />
“Right now, there is such innovation in the industry that it is<br />
hard for growers to evaluate what is really a step forward in<br />
plant growth and what is just marketing hype,” he says. “I want<br />
to work with these professionals in all aspects of the industry<br />
to help sort out what is the best way to maximize their yields.”<br />
Director of specialty products Mike Anderson is excited to have<br />
Adam on the team. “Adam’s vast knowledge of the grow market<br />
is an asset to the Colorado area,” he says. “I hope growers will<br />
consider him a resource to turn to when they have questions<br />
about best practices for achieving maximum results.” To contact<br />
Adam, call 1-877-905-2562 or visit eyehortilux.com.<br />
Four Highlife<br />
Cups for<br />
Dutch Passion<br />
Dutch Passion<br />
collected four<br />
cannabis cups<br />
at the recent<br />
Highlife Cup<br />
in Amsterdam.<br />
Masterkush was<br />
the overall cup<br />
winner, and it also<br />
won first prize in<br />
the kush category.<br />
It’s an original<br />
kush variety with<br />
unusually high potency levels, which set it apart from average<br />
varieties. Dutch Passion CBD Auto Compassion Lime took<br />
first place in the CBD category. This easy-to-grow feminized<br />
auto with a 1:1 ratio of THC:CBD is very resinous and popular<br />
with medical growers and concentrate fans due to the high oil<br />
content. Finally, in the auto category, Dutch Passion took third<br />
place with their new Auto Glueberry OG. This is one of Dutch<br />
Passions strongest autos so far with genetics from Blueberry,<br />
Gorilla Glue, and OG Kush.<br />
32 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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INDUSTRY Buzz<br />
Mike Habbyshaw Joins EYE HORTILUX’s Canadian Team<br />
Mike Habbyshaw has joined EYE HORTILUX as sales manager for the Canadian<br />
market. Mike will work with growers, retailers, and distributors to make sure products<br />
are available in locations throughout the country. He is also tasked with making<br />
sure users at all levels of growing have access to the latest information on lighting<br />
technology for plant growth. “I have enjoyed working with many of the growers in this<br />
market and now I can show them the benefits of the EYE HORTILUX brand products,”<br />
he says. “My goal is to help growers increase their production and grow beautiful,<br />
healthy plants and the right lighting will do that.” Says director of specialty products<br />
Mike Anderson, the new team member brings with him an extensive background<br />
in this industry. “Mike has experience in the manufacturing side of the business as<br />
well as knowledge of the retail market, since he has managed a horticulture store,”<br />
Anderson says. “We hope customers at all levels will also rely on Mike for technical<br />
advice on growing since he is a Certified Master Grower.” To contact Mike, call<br />
1-877-905-2562 or visit eyehortilux.com.<br />
University of Buffalo<br />
Invests in MMJ<br />
International<br />
Cannabis Study<br />
According to a press<br />
release on PRWeb, the Buffalo Institute for Genomics and<br />
Data Analytics (BIG) at the University of Buffalo has invested<br />
$800,000 in MMJ International Holdings’ medical cannabis<br />
research project in Buffalo. “By combining the university’s<br />
assets with those of MMJ, a positive economic impact can be<br />
achieved while simultaneously enhancing medical cannabis<br />
clinical trial opportunities for Buffalo,” says chairman Timothy<br />
Moynahan. “The Clinical and Translational Science Award<br />
(CTSA) granted to the University of Buffalo will pilot MMJ’s<br />
novel software methods, which accompanied by rigorous<br />
scientific research will result in a data-driven product<br />
formulation. While the partnership is a business enterprise,<br />
there is no doubt it has altruistic dimensions; to provide safe<br />
and efficacious cannabis medicines that alleviate pain, replace<br />
opioids, and diminish or eliminate disease.”<br />
Spiked Soil is Hiring<br />
Spiked Soil,<br />
maker of the<br />
ultimate organic<br />
plant cocktail, is<br />
looking to hire<br />
a team of highly<br />
motivated sales associates to promote<br />
its business. The sales team is responsible for connecting<br />
customers with the unique, cocktail-themed line of soils and<br />
nutrients while achieving company goals and maintaining<br />
brand standards. Some travel is required for trade shows<br />
and customer outreach. To meet these expectations,<br />
an ideal applicant would be able to take direction, work<br />
independently, and negotiate effectively. To be considered<br />
for a position, candidates should have a bachelor’s degree<br />
in sales, business administration, communications, or a<br />
related field along with a minimum of two years of sales<br />
experience. Team players interested in learning more about<br />
the position can send inquiries and résumés via email to<br />
info@spikedsoil.com.<br />
HelloMD Partners with PharmaCannis<br />
According to a press release on PR <strong>News</strong>wire, HelloMD has partnered with PharmaCannis.<br />
Together, the companies will provide new and existing patients with a complete end-toend<br />
MMJ solution, which will include expanded access to cannabis expertise, physicians,<br />
education, and medical cannabis products. The services will first roll out in New York state,<br />
with several other states to follow. “Given the tremendous differences in medical cannabis<br />
markets from state to state, partnering with best-in-class operators like PharmaCannis is<br />
absolutely critical for HelloMD as we work to expand patient access to medical cannabis.<br />
It is also an important step towards making our services available nationwide,” says Larry<br />
Lisser, senior VP of business development for HelloMD. “As PharmaCannis expands its product line and services in New York—and<br />
the state expands access to its program—we found a partner in HelloMD that could help us accelerate our reach and brand<br />
awareness across this growing market,” says Jeremy Unruh, general counsel of PharmaCannis. “HelloMD’s stellar reputation in<br />
California, along with their thoughtful approach to community-oriented services, made working together a priority for us.”<br />
34 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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INDUSTRY Buzz<br />
Dates for <strong>2018</strong> World<br />
Medical Cannabis<br />
Conference & Expo<br />
Confirmed<br />
Compassionate Certification<br />
Centers (CCC) has announced<br />
the official dates for the<br />
second annual World Medical<br />
Cannabis Conference & Expo.<br />
The event will take place April<br />
12-14, <strong>2018</strong>, at the David L.<br />
Lawrence Convention Center in Pittsburgh, PA. Designed<br />
to unite medical professionals, patients, and the industry’s<br />
leading entrepreneurs, the expo will merge medical education<br />
with cannabis business innovation. Nearly 4,000 attendees<br />
are expected to attend the expo, including 150 exhibiting<br />
companies and dozens of medical, investment, and industry<br />
thought leaders. “Our conferences serve as a catalyst for<br />
healthcare progress and strive to create awareness. We want<br />
to inspire people of all different backgrounds to get involved<br />
and shape the evolution of this industry,” says CCC co-founder<br />
Melonie Kotchey. For tickets or information, call 1-888-316-9085<br />
or visit cccregister.com. The conference will coincide with the<br />
first Pennsylvania dispensary openings slated for spring <strong>2018</strong>.<br />
Royal Knight AG Officially Launched<br />
Royal Knight Ag, a science-backed consulting and brokerage<br />
company based in Bensalem, PA, officially launched on July<br />
12. Its mission: to help customers increase their yields while<br />
helping the environment. Royal Knight AG knows that getting<br />
bigger, stickier, sweeter buds starts with the soil. By working<br />
with top scientists, it has developed powerful organic carbonbased<br />
fertilizers that not only supply the soil with nitrogen,<br />
phosphorus, and potassium, but also increases the soil’s carbon<br />
levels, allowing for bigger stronger buds. Royal Knight Ag’s<br />
philosophy is education first as the company believe that an<br />
educated community of growers is<br />
essential for the industry. Not only<br />
does it provide the tools and<br />
products that growers need<br />
for sustainable growing, but<br />
Royal Knight Ag also works<br />
hand-in-hand with both<br />
professional and recreational<br />
growers to insure they get<br />
the results that they desire.<br />
For more information, visit<br />
royalknightagriculture.com<br />
or email Frank Colins at<br />
frankiec@royalknight-ag.com.<br />
36 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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INDUSTRY Buzz<br />
Urban Agriculture Company Takes Home Two Stevie Awards<br />
The Urban Agriculture Company, which makes all-in-one organic grow kits and outdoor living<br />
products, announced in a press release on EIN Presswire that it won two Stevie Awards at the 15th<br />
Annual American Business Awards (ABA). The Stevie Awards recognize outstanding performances<br />
in the workplace worldwide, and are conferred in seven programs including the ABA. They won<br />
a Gold Stevie Award for Start-up of the Year in consumer products and a Silver People’s Choice<br />
Stevie Award for Favorite New Products. “We are thrilled to have been recognized in this year’s<br />
American Business Awards. Winning awards for both our business performance and our products is<br />
a wonderful testament to the hard work our team has put into making Urban Agriculture’s first year<br />
such a success,” says Chad Corzine, founder and CEO of Urban Agriculture Company. “It’s been<br />
quite the ride so far, and we are excited to continue sharing our mission to help make growing and<br />
maintaining a garden accessible and simple for everyone, no matter the size of their living space.”<br />
Sugarmade Now<br />
Accepts Bitcoin<br />
Sugarmade announced<br />
in a press release on PR <strong>News</strong>wire that it now accepts Bitcoin<br />
for all purchases on its websites on caligrownsupplies.com<br />
and carryoutsupplies.com. Sugarmade expects this move<br />
to significantly reduce its credit card process costs, reduce<br />
chargeback fraud, and limit potential losses due to identity<br />
theft, all while allowing increased flexibility for customers.<br />
“We are happy to accommodate the many requests we have<br />
received for payment via Bitcoin,” says CEO Jimmy Chan. “Our<br />
web traffic has grown substantially this<br />
year and with the recent turn up of our<br />
new website, which offers hydroponic<br />
supplies, flexible payment terms<br />
are more important than ever.<br />
Bitcoin provides our customers<br />
this flexibility while allowing<br />
Sugarmade to control costs.”<br />
Display Package Available from Hydrofarm<br />
The Green Pad CO 2 Generator,<br />
available from Hydrofarm, is now<br />
offering retailers a merchandising<br />
package with the qualifying<br />
purchase of all three Green<br />
Pad CO 2 products: Original<br />
Green Pad, Green Pad<br />
Jr., and Grand Daddy<br />
Pad. Qualifiying stores<br />
will receive a lightweight<br />
display, product samples,<br />
posters, and stickers. This<br />
offer is limited to one<br />
merchandising package<br />
per store and available<br />
while supplies last. Ask<br />
your Hydrofarm sales<br />
rep for details.<br />
iCAN Partners with LeafCann<br />
iCAN: Israel-Cannabis (iCAN), an Israeli company that develops medical cannabis formulations, clinical trials,<br />
and cannabis testing, has partnered with LeafCann Research and Advisory, an Australian developer of cannabis<br />
medications, clinical research, and education. According to the press release on PR <strong>News</strong>wire, the new venture,<br />
iCAN: Australia, will collaborate on medicinal cannabis research, education, acceleration, and innovation.<br />
The venture will also take interest in CannaTech Australia, the country’s first major MMJ summit that<br />
will take place in Sydney in <strong>2018</strong>. “We are thrilled to partner with LeafCann to form iCAN: Australia.<br />
Our collaboration will bring world-class cannabis products to the Australian market as well<br />
as accelerate our collaborative research and development of new products for a range of<br />
indications,” says Saul Kaye, CEO of iCAN: Israel-Cannabis.<br />
38 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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TRENDS & TECHNOLOGY<br />
With a vision that they could provide health<br />
technology that connects all aspects of the medical<br />
marijuana industry, Canadian company Knalysis<br />
Technologies have envisioned and pioneered software<br />
to seamlessly link physician, provider, and patient.<br />
e’re aiming to connect the entire medical marijuana field,”<br />
“Wsays Knalysis CEO Paul Methot, who connected with Inews to<br />
talk about his company. “Our products were developed directly with a<br />
national network of clinicians in the medical marijuana domain, and are<br />
built to deliver better monitoring of symptoms, moods, and treatments<br />
for both physician and patient.” The primary goal is to determine the<br />
efficacy of cannabis strains on the symptoms of all illnesses currently<br />
treatable by medical marijuana.<br />
Fredericton, New Brunswick, Canada WWW knalysis.com 1 st Year in business<br />
1-418-694-7047<br />
Who or what inspired the idea<br />
for Knalysis Technologies?<br />
Our other business, Pragmatic Informatics,<br />
is a software development company.<br />
One of our biggest clients has been<br />
Marijuana For Trauma (MFT), a military<br />
veteran-owned and operated company<br />
whose mission is to improve the quality<br />
of life for anyone suffering from<br />
post-traumatic stress disorder (PTSD),<br />
chronic pain, and other medical conditions<br />
using medical cannabis.<br />
Much of what they do—and indeed, a<br />
lot of what the whole medical cannabis<br />
field is trying to do—has never been<br />
done before. They are all paving new<br />
paths. Together with MFT, we identified<br />
massive gaps in the technology. Over<br />
two years, we built several technology<br />
platforms customized for the cannabis<br />
industry and helped them leapfrog<br />
into being one of the largest cannabis<br />
businesses in Canada.<br />
In early 2016, MFT ventured into doing<br />
clinical research on the efficacies of<br />
the medical strains on the market to<br />
combat PTSD, but they struggled to find<br />
a way to capture the data. Together,<br />
we built the wellness tracker app. By<br />
the summer, so many other businesses<br />
were asking them to share the tools<br />
we had built—especially the app—so<br />
we spun off Knalysis Technologies to<br />
offer them to the public. We have now<br />
commercialized our products so that<br />
others can now make use of our app,<br />
analytics web portal, and cannabis<br />
patient manager.<br />
40 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
41
TRENDS & Technology<br />
Who is using the cannabis<br />
patient manager? How<br />
does it differ from existing<br />
medical software?<br />
There are a lot of electronic medical<br />
records (EMRs) platforms out there.<br />
You see them every time you go to the<br />
doctor or dentist. The administrators<br />
are the backbone of this industry and<br />
they found it far too time consuming to<br />
use a normal EMR, which are designed<br />
for hospitals. They are huge, robust<br />
platforms with thousands of features,<br />
which meant thousands of buttons and<br />
options on the screen they have no<br />
need to use. They wanted a tool to track<br />
patients with fields specific to medical<br />
marijuana. We customized everything<br />
about our cannabis patient manager to<br />
address how they worked with the goal<br />
of automating many of their tasks and<br />
saving them time. Their adoption of it<br />
proved we were on the right track.<br />
What are the key differences<br />
between your two trackers, the<br />
Knalysis wellness tracker for<br />
everyday use and the wellness<br />
tracker for PTSD?<br />
Our everyday use version of the app is<br />
designed to determine what medical<br />
cannabis strains help to alleviate<br />
symptoms of 54 ailments currently<br />
recognized by the US and Canadian<br />
government. This can include PTSD,<br />
multiple sclerosis, cancer, and seizures,<br />
for example. The PTSD version of<br />
the app contains only moods and<br />
symptoms specific to PTSD.<br />
Both versions of the app empower users<br />
to actively engage in their personal<br />
health monitoring for ailments treated<br />
by medical marijuana. Users can track<br />
their symptoms, moods, and treatments.<br />
Does the PTSD app make strain<br />
recommendations based on a<br />
person’s mood, or, how exactly<br />
does it work? How accurately<br />
can mood be established with a<br />
smartphone?<br />
For businesses that work in this industry<br />
(clinics, dispensaries, researchers,<br />
growers) we offer a subscription to<br />
Analytics Web Portal, a website where<br />
they can monitor all the users and<br />
customers in their group and test out<br />
their own strains to see which ones best<br />
help the symptoms. Users can choose to<br />
join or leave any group.<br />
For a user, they enter in their present<br />
symptom(s) and the mood(s) they are<br />
currently feeling. They take their<br />
treatment and in about an hour the app<br />
asks them to provide their mood again.<br />
I’m over-simplifying the process, of<br />
course; however, the before and after<br />
provide us a metric. Combine that<br />
with the quantitative data of tens of<br />
thousands of others having the same<br />
symptoms, moods, and treatments, and<br />
we can start to draw some conclusions.<br />
Anecdotally, veterans with PTSD will<br />
tell you that Pink Kush [cannabis] will<br />
help them have far less nightmares at<br />
night and get a much better sleep. With<br />
the app, we can track all the different<br />
strains offered in the Pink Kush family<br />
across North America and tell you<br />
exactly which growers make the one that<br />
treats it the best. For someone suffering,<br />
this can make the difference between a<br />
medicine that works decent or one that<br />
works great.<br />
We are working with cannabis coaches,<br />
clinicians, growers, and researchers as<br />
the app, gains uptake. Currently, they<br />
recommend strains to users and then<br />
watch the data. We can then hone in on<br />
which strains work best for particular<br />
symptoms and moods. This influences<br />
what the grower focuses on for their next<br />
grow cycle on or what the dispensary<br />
should order next.<br />
As we gain more data, the app will<br />
begin to offer suggestions, especially if<br />
it detects negative patterns over time.<br />
“WE WANT TO<br />
EMPOWER THE<br />
USER TO SEE THEIR<br />
OWN PATTERNS<br />
AND HABITS AND<br />
MAKE CHANGES.”<br />
42 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
43
TRENDS & Technology<br />
As for our moods, we have five<br />
levels of moods ranging from green<br />
(or happy) moods down to red (angry)<br />
moods. A complex algorithm assigns<br />
values to the combinations of moods<br />
chosen so it can be used for graphing<br />
and pattern analysis.<br />
Lastly, we have a fourth module in<br />
the app called “impact.” Sometimes<br />
events in your life influence your mood<br />
(your dog dies, you get married, etc.)<br />
and we want to be able to tell the<br />
difference between moods associated<br />
with symptoms and influences from<br />
external events.<br />
Where does the information<br />
(treatment recommendations,<br />
mood patterns, and graphs)<br />
come from?<br />
Currently, we are not recommending<br />
anything through the app. We want<br />
to empower the user to see their own<br />
patterns and habits and make changes.<br />
Are you waking up every morning<br />
at 4 a.m. in pain? Perhaps you need<br />
a longer-lasting intake method (a<br />
capsule can last for many more hours<br />
than vaping, for example). It’s not always<br />
that simple, though, and that is<br />
why the app data can be shared with<br />
the user’s doctor or coach to find the<br />
strains that best work for them.<br />
Using colors for the moods can show at<br />
a glance how you are progressing week<br />
over week and month over month. Now<br />
they have data that tells them what they<br />
are doing is not working and that they<br />
need to make a change, get advice from<br />
a professional, and try different strains.<br />
Soon you will be able to also track<br />
your other medications alongside your<br />
cannabis treatments, water intake, blood<br />
pressure, and many more.<br />
Our lead developer is Richard Bennett,<br />
who has a doctorate in machine learning<br />
and data analytics. Our team is made<br />
up of coders with past employment at<br />
Microsoft, IBM, McAfee, and Boeing. We<br />
also have several PhDs on staff who<br />
excel in math and algorithms.<br />
Is there a social media/sharing<br />
aspect to this technology?<br />
Definitely not. We want people to share<br />
their feelings and symptoms in the app<br />
and feel comfortable being candid. Adding<br />
in Facebook might deter people from<br />
being honest. If the user consents, then<br />
they can share their data with their doctor,<br />
cannabis coach, or as part of a group<br />
gathering data on strains. The technology<br />
was designed to be very secure (the<br />
background of most of the team was in IT<br />
security, myself included). Our technologies<br />
meet or exceed all standards for<br />
security and privacy in North America.<br />
“FOR SOMEONE<br />
SUFFERING, THIS<br />
CAN MAKE THE<br />
DIFFERENCE BETWEEN<br />
A MEDICINE THAT<br />
WORKS DECENT<br />
OR ONE THAT<br />
WORKS GREAT.”<br />
“WE WANT TO EMPOWER<br />
THE USER TO SEE THEIR<br />
OWN PATTERNS AND<br />
HABITS AND MAKE<br />
CHANGES.”<br />
44 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
45
YOU TELL US<br />
With construction recently completed<br />
on SunLab, a massive cultivation facility<br />
in Maple Ridge, just east of Vancouver,<br />
Tantalus Labs is poised to push its<br />
mandate to “advance the frontier of<br />
cannabis through sun-grown cultivation”<br />
to the next level. Managing director<br />
Dan Sutton and creative director<br />
Alexander Close explain.<br />
595 Howe Street, Vancouver, BC<br />
www.TantalusLabs.com<br />
4 Years in business<br />
WHAT DID YOU AND YOUR PARTNERS DO BEFORE<br />
STARTING THIS COMPANY?<br />
Tantalus Labs was founded in 2012 in supernatural British<br />
Columbia by a handful of agronomists with experience in<br />
tech-driven greenhouse production of forestry seedlings,<br />
tomatoes, and bedding plants. We might have a bit of<br />
cannabis experience thrown in there too. We are a team of<br />
scientists, designers, and engineers committed to cultivating<br />
world-class cannabis products in technical greenhouses.<br />
The experience we draw from, technology-wise, focuses<br />
on environmental monitoring, control, and automation;<br />
straddling hardware and software to give the modern<br />
grower better tools to control their outcomes.<br />
HOW DID YOU GET INTO THIS INDUSTRY?<br />
Tantalus Labs was born from a realization that cannabis<br />
has been traditionally grown in suboptimal conditions.<br />
Artificial lighting within indoor environments has become<br />
industry standard due to the illicit and stealthy nature of<br />
black-market operations. As regulations change, allowing<br />
for large cultivation centers, many companies are falling<br />
into old habits and choosing to grow indoors. This is causing<br />
a large and unnecessary drain of electricity to produce<br />
a suboptimal agricultural product. Tantalus Labs was<br />
founded to change this and shift future cannabis cultivation<br />
into high-efficiency greenhouses.<br />
HOW DOES YOUR COMPANY PHILOSOPHY TRANSLATE<br />
TO OPPORTUNITIES?<br />
The initial decision that Tantalus Labs made to build sungrown<br />
greenhouse infrastructure for cannabis was one<br />
that took its reasoning from first principles. We needed<br />
to uncover the fundamental truths in horticulture to end<br />
up with our beliefs. This practice has become core to our<br />
company operating philosophy. The sun-grown advantage<br />
creates substantial reduction in energy use, benefitting both<br />
the environment and our cost of production. Tantalus Labs<br />
is looking forward to producing our first crops under the<br />
ACMPR regulations this spring.<br />
46 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
WHAT WERE SOME OF YOUR STRUGGLES AS<br />
YOU STARTED THE BUSINESS AND HOW DID<br />
YOU OVERCOME THEM?<br />
Starting a business is fraught with obstacles. Some<br />
days seem like pushing water uphill. If there is a deep<br />
cause to why the business exists, beyond profit, you<br />
will be able to find the grit necessary to push through<br />
inevitable periods of struggle. We believe strongly in a<br />
bright, sun-grown future for cannabis, and tapping into<br />
this core reason makes obstacles seem less ominous.<br />
HOW DID YOU GAIN MARKET SHARE<br />
AND RECOGNITION?<br />
The soon-to-be-legal cannabis market in Canada is a<br />
multi-billion dollar industry. We are focused on creating<br />
the best cannabis products we can, and to share them<br />
with customers in ways that highlight our company<br />
values. If we can consistently provide products that<br />
surprise and delight our customer base, we will be<br />
able to increase our sales. We see the world through a<br />
special lens, and we have found an early community of<br />
evangelists who share our perception of the importance<br />
of a sun-grown future.<br />
WHAT ARE YOUR COMPANY’S STRENGTHS?<br />
Tantalus Labs has developed a culture with roots in<br />
logic and debate. From the early days, with our choice<br />
to go sun-grown, a commitment to agricultural innovation<br />
was baked into our company DNA. We see this as<br />
one of our core strengths when we approach important<br />
decisions. An ability to view topics rooted in agricultural<br />
science, and to openly debate them without favorites, is<br />
a strength we work on keeping.<br />
TANTALUS LABS WAS BORN FROM A REALIZATION<br />
THAT CANNABIS HAS BEEN TRADITIONALLY GROWN<br />
IN SUBOPTIMAL CONDITIONS.”<br />
WHAT ARE SOME OF YOUR PROUDEST MOMENTS?<br />
Each milestone that Tantalus Labs passes brings a<br />
sense of pride. Finishing the construction of SunLab<br />
was no small feat, and everyone across the team felt the<br />
moment of accomplishment. Recognition for the positive<br />
change of the sun-grown movement is also a standout,<br />
perhaps best marked by Dan Sutton’s TED talk.<br />
WHAT SIGNIFICANT THINGS HAVE YOU LEARNED<br />
SO FAR ABOUT THE INDUSTRY?<br />
The cannabis industry moves quickly, and it often<br />
leads to extreme oscillation of temperaments, prices,<br />
and rules. If, as a company, we stay focused on our<br />
long game and where we want the industry and<br />
ourselves to be in five years’ time, we can keep the<br />
vision strong. Raise more money than you need<br />
and project timelines with substantial contingency,<br />
always. The future is sun-grown. Indoor cannabis<br />
cultivation will rapidly become undesirable as<br />
consumers look to choose sustainable cannabis and<br />
producers search for production efficiencies.<br />
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
47
DEVELOPMENTS & DIALOGUE<br />
GETTING DOWN TO BUSINESS:<br />
2017<br />
by Anne Schultz<br />
As Attorney General Jeff<br />
Sessions and Homeland<br />
Security Secretary John<br />
Kelly push forward with their<br />
mission to revive the war on<br />
drugs and go after states that<br />
have existing legal cannabis<br />
programs, events like the<br />
recent 4 th Annual Cannabis<br />
World Congress and Business<br />
Expo in New York City take<br />
on even more importance.<br />
Anne Schultz, who attended<br />
the event, explains.<br />
With an estimated worth of $7 billion<br />
in North America today, the<br />
cannabis industry is projected to grow<br />
to approximately $50 billion within the<br />
next decade. As the industry continues<br />
to rapidly grow, so do legal concerns and<br />
how they will impact its future in the US.<br />
With the threat of legal pressure still<br />
a reality, events like the Cannabis<br />
World Congress and Business Expo<br />
(CWCBE) provide a forum for attendees<br />
to network and share with individuals<br />
from sectors and industries involved<br />
with cannabis industry. The event,<br />
which took place June 14 –16 at the<br />
Jacob Javits Convention Center, hosted<br />
more than 70 sessions with 100 expert<br />
speakers who addressed and discussed<br />
the successes and challenges of the<br />
industry in the present and future.<br />
“In the past, advocates for cannabis<br />
were primarily focused on making an<br />
industry out of the movement. Now, we<br />
are looking to add sophistication to these<br />
programs, with a strong emphasis on<br />
diversity, banking, and taxation, as well<br />
as accessibility for medical and scientific<br />
research,” says CWCBE managing<br />
director Scott Giannotti.<br />
Delving further into these and other<br />
political issues was a powerhouse<br />
lineup of keynote speakers that included<br />
former Governor of Minnesota Jesse<br />
Ventura, Republican political strategist<br />
Roger Stone, New York State Senator<br />
Diane Savino, and civil rights leader<br />
Reverend Al Sharpton. In his speech,<br />
Sharpton made it clear that while<br />
progress has been made over the years,<br />
there is a long journey ahead in terms of<br />
state and federal political uncertainty.<br />
Stone, a long-time political strategist<br />
for Richard Nixon, Ronald Reagan,<br />
and President Donald Trump, has been<br />
active in the movement for almost 30<br />
years and announced his bipartisan<br />
collaboration with John Morgan, Judge<br />
Andrew Napolitano, Ventura, and Tyler<br />
Nixon, great-nephew of Richard Nixon,<br />
among others, to focus on urging<br />
Trump to exercise good public policy<br />
and keep his pledge in supporting<br />
and honoring the 29 states’ rights that<br />
have legalized cannabis in some form.<br />
Another focus is to remove cannabis<br />
from its inclusion as a Schedule 1 drug<br />
so doctors can prescribe it to those<br />
who need it.<br />
48 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
49
DEVELOPMENTS & Dialogue<br />
“I am very optimistic because the facts<br />
are on our side,” says Stone. “If you are<br />
interested in making America great<br />
again, interested in a robust and vibrant<br />
economy, interested in greater revenues<br />
to help solve public policy problems,<br />
if you are interested in creating jobs,<br />
then you should be supporting the legal<br />
cannabis industry across the country.”<br />
Currently, there are 30 states that<br />
allow doctor-authorized use of medical<br />
cannabis and additional 16 states that<br />
include statutory protections for CBD use.<br />
Although some view the recent<br />
extension of the Rohrabacher-Blumenauer<br />
amendment (formerly Rohrabacher-Farr)<br />
as a victory, Savino issued a warning<br />
to not be lulled into a false sense of<br />
security. The Rohrabacher-Blumenauer<br />
amendment, which originally passed<br />
in 2014 by Congressman Dana<br />
Rohrabacher, effectively prohibits the<br />
U.S. Department of Justice (DOJ) from<br />
utilizing federal funds for medical<br />
marijuana prosecution. It does not<br />
protect recreational use of marijuana<br />
and still must be reauthorized annually.<br />
According to Savino, Sessions’ recent<br />
actions “should send a chill down the<br />
spine of every legislator in the Congress<br />
and state legislator in this country.”<br />
She also addressed a wall that the<br />
industry continues to hit when it comes<br />
to scientific and medical research,<br />
where federal officials state there is no<br />
research to substantiate the benefit of<br />
medical marijuana. “Canada, Ireland,<br />
Israel . . . [it’s] as if those places don’t<br />
exist to them. If it wasn’t done here in<br />
the United States, if it wasn’t approved<br />
by the FDA, it’s as if the research was<br />
never done. It’s the most amazing<br />
disconnect I’ve ever seen,” she says.<br />
The state of New York currently has only<br />
five license holders and 20 dispensaries.<br />
Change, let alone huge public policy<br />
changes, will occur slowly. The trend<br />
seems to be that it takes states about 10<br />
years to legalize recreational use after<br />
gaining its medical status. Savino says she<br />
is now focusing her attention on stabilizing<br />
and growing the New York program and<br />
expanding the patient base through<br />
educational events like the CWCBE.<br />
“If you are interested in<br />
making America great<br />
again, interested in a robust<br />
and vibrant economy,<br />
interested in greater<br />
revenues to help solve<br />
public policy problems,<br />
if you are interested in<br />
creating jobs, then you<br />
should be supporting the<br />
legal cannabis industry<br />
across the country.”<br />
50 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
More than 66 per cent of the US<br />
population now live in a state that<br />
has legalized cannabis in some form.<br />
Removing programs already in place<br />
could be economically detrimental to<br />
states like Colorado and California<br />
that have budgeted funds in an<br />
industry that is legal and regulated.<br />
According to the Colorado Department<br />
of Revenue, for fiscal year 2015-2016, the<br />
first US$40 million of retail marijuana<br />
excise tax revenue was distributed<br />
to the Colorado Department of<br />
Education’s Building Excellent Schools<br />
Today (BEST) program and US$2.5<br />
million of excise tax collections were<br />
transferred to the Public School Fund.<br />
In 2016, the state took in US$1.3 billion<br />
from in-state cannabis sales. Currently,<br />
Colorado’s unemployment rate is the<br />
lowest in the nation at 2.3 per cent.<br />
While businesses continue to<br />
operate with the uncertainty of<br />
provisional protection from the<br />
Rohrabacher-Blumenauer amendment<br />
and the Cole Memorandum—which<br />
instructs the DOJ to make it a low<br />
priority to enforce marijuana laws<br />
if they’re in compliance with state<br />
law—creating and enforcing national<br />
standards within the cannabis<br />
industry could help reduce the need<br />
to create additional regulations, says<br />
Joshua Laterman, CEO of the National<br />
Association of Cannabis Businesses.<br />
“The biggest issue is that there is so<br />
much happening. We are reaching<br />
out and working with local allies<br />
and industries and need to work<br />
together to create new opportunities<br />
to find out what the needs are,” says<br />
Kate Bell, legislative counsel for the<br />
Marijuana Policy Project (MPP), the<br />
nation’s largest marijuana policy<br />
reform organization.<br />
“It’s really anyone’s game at this<br />
point. The industry continues to<br />
change and there is such an influx<br />
of new people coming in. Some<br />
people come up to our booth asking<br />
what our product does, having never<br />
seen or heard of a trimmer, to those<br />
who have done their homework<br />
and are asking in-depth technical<br />
“Cannabis businesses<br />
can no longer casually<br />
operate like they<br />
have in the past, and<br />
individuals wanting to<br />
come into the industry<br />
or wanting to stay in<br />
it need to understand<br />
how regulations and<br />
legislation will affect<br />
their endeavors.”<br />
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
51
DEVELOPMENTS & Dialogue<br />
questions. Regardless of what level<br />
they are at, from a home grower to<br />
a licensed commercial facility, we<br />
are here to do what we can to help<br />
them with processing their product<br />
more efficiently,” says Gary Fast of<br />
Triminator, one of the more than 100<br />
exhibitors on the floor at the expo.<br />
Although there were exhibitors<br />
present that focused on the<br />
cultivation and processing side such<br />
as Forever Flowering Greenhouse,<br />
Apeks Supercritical, SolisTek, and<br />
Advanced Nutrients, the expo had a<br />
heavily political focus and featured<br />
several consulting groups, law firms,<br />
advocacy groups, investment firms,<br />
and professional organizations. It<br />
was a strong indication that cannabis<br />
businesses can no longer casually<br />
operate like they have in the past and<br />
individuals wanting to come into the<br />
industry or wanting to stay in it need<br />
to understand how regulations and<br />
legislation will affect their endeavors.<br />
The takeaway from the CWCBE<br />
is that now is the time to build a<br />
foundation that can offer stability and<br />
sustainability for this rapidly growing<br />
industry, and it can be accomplished<br />
through incorporation of self-regulatory<br />
practices and involvement with<br />
advocacy groups and legislators. The<br />
next CWCBE will take place in Los<br />
Angeles, September 13-15 and in Boston,<br />
October 4-6. Visit cwcbexpo.com for<br />
more information.<br />
52 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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COMPANY SPOTLIGHT<br />
5824 Uplander Way, Culver City, CA 90230 1-800-651-9598, 1-310-258-9982 WWW futurolausa.com<br />
21 Years in business<br />
Now with worldwide distribution, a US market, and more than fifty employees, family business<br />
Futurola enjoys strong brand recognition in a specific niche of the burgeoning cannabis sphere.<br />
Specializing in custom rolling products, the business has seen nothing but growth in the last 20 years<br />
and its intends to continue that trajectory, says creative director Carly Morrison.<br />
It was more than two decades ago<br />
that family business Futurola was<br />
headhunted by a family-owned<br />
business in Amsterdam looking to<br />
expand and build its brand in the US.<br />
Born from the Amsterdam-based Future<br />
Coffee Shop in 1996, the company’s<br />
philosophy that it is “the future of<br />
rolling” is represented in its products,<br />
says creative director Carly Morrison.<br />
“In celebration of the Amsterdam<br />
smoking culture, we develop products<br />
centered around pre-rolled cones<br />
and unbleached rolling paper,” she<br />
says. “We believe that through all the<br />
developments and influences in the<br />
cannabis industry, people are always<br />
drawn back to the original ways of<br />
doing things. There isn’t a simpler<br />
pleasure than smoking a joint wrapped<br />
in super thin rolling paper.”<br />
Futurola’s first product was the<br />
King Size Cone Roller, designed in<br />
Amsterdam and patented worldwide.<br />
From there, the company experienced<br />
unexpectedly rapid growth and not<br />
only moved several times but also<br />
expanded its line to include hundreds<br />
of products, such as its pre-rolled cones,<br />
rolling papers, herb shredders, and<br />
King Size Cone Rollers. The Futurola<br />
Knockbox, a machine that can fill 100<br />
pre-rolled cones in just two minutes,<br />
has revolutionized the world of prerolled<br />
mass production. The company<br />
also partnered with weed personality<br />
Tommy Chong to produce a line of<br />
custom herb shredders and cone rollers.<br />
With a background in brand building<br />
for the music and fashion industries,<br />
Morrison says it was an interesting<br />
experience to take everything they had<br />
learned about creative direction in<br />
fashion and music and apply it to the<br />
cannabis space.<br />
“There is no way to overcome this other<br />
than through trial and error. It’s a mix<br />
between presenting things in a way<br />
54 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
that people like and staying true to what you like,” she says,<br />
adding that branding and content production in the cannabis<br />
space is drastically different than in the fashion industry.<br />
“Also, as creatives, it is quite a learning experience to be<br />
handed the reins on the entire process of running a business.”<br />
With strengths not only in innovative products but<br />
e-commerce customer service, client relations, understanding<br />
business trends, packaging, branding and content production,<br />
Morrison adds that some of the company's proudest moments<br />
included moving into its new warehouse and working with the<br />
largest companies in the industry.<br />
“We love to look at the growth percentages from year to<br />
year and see how much we are accomplishing in such short<br />
periods of time,” she says. “The most important aspect in<br />
building any company is having a solid foundation and a<br />
great team. You must be able to wear many hats until you can<br />
afford to hire people smarter than you, but you will have to<br />
be strong enough to give up some of the workload eventually.<br />
You need to be able to trust other people with your brainchild.<br />
There is no place for ego in a small business.”<br />
One of the primary things they have learned at Futurola<br />
over the last 20 years is to not get caught up in what everyone<br />
else is doing and stay focused on themselves and their<br />
business. “We feel that too many people try to jump on the<br />
waves of whatever is trending at the moment, but people<br />
always come back to their roots eventually,” says Morrison.<br />
“Occasionally you have these days that really make you<br />
think, ‘Wow, it is so cool that I am getting to experience this<br />
and I’m technically working right now.’ For me, the strongest<br />
incarnation of that feeling was inspired the day we visited a<br />
client and close friend’s grow operation in Washington to film<br />
a demonstrative video of some new Knockbox accessories,<br />
the Cone Loader and Universal Unload Station. Touring the<br />
massive facility wearing coveralls and a hairnet with heels,<br />
seeing all the steps it takes to produce the cannabis, smelling<br />
the differences between the living and cured flowers,<br />
standing on a platform in the middle of a field of cannabis<br />
plants—these are very vivid memories. It’s surreal to go<br />
from growing up with cannabis being elusive and illegal, to<br />
working in a professional space where it’s basically falling<br />
from the sky.”<br />
In summary, Morrison says the<br />
secret to Futurola's success is to really<br />
believe that a team is only as strong<br />
as its weakest link, and to do its best<br />
to help whoever that might be at any<br />
given moment. “We set high goals<br />
with large rewards,” she says.<br />
THE FUTURE OF ROLLING<br />
“ It’s surreal<br />
to go from<br />
growing up<br />
with cannabis<br />
being elusive<br />
and illegal to<br />
working in a<br />
professional<br />
space where<br />
it’s basically<br />
falling from<br />
the sky.”<br />
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
55
DISPENSARY PROFILE<br />
The journey from a life-changing<br />
accident to owning a cannabis<br />
dispensary has been a long and<br />
arduous one for Ryan Milkey, proprietor<br />
of Northern Specialty Health in<br />
Michigan. A former electrician, Milkey<br />
is now providing medicine to<br />
countless patients in the Upper<br />
Peninsula and has recently<br />
opened a second location. In<br />
this dispensary profile, Lee G.<br />
Lyzit sits down with Milkey to<br />
get the backstory of how<br />
it all began.<br />
BY LEE G. LYZIT<br />
Ten years ago, Ryan Milkey, now the owner of the medical<br />
marijuana dispensary Northern Specialty Health in<br />
Michigan’s Upper Peninsula, was pursuing his career as<br />
an electrician. Back then, he would never have dreamed of<br />
becoming a medical marijuana dispensary owner because<br />
pursuing a career in the electrical trade was his passion.<br />
This is not to say that he didn’t understand the healing<br />
powers of cannabis. He acknowledges that he experimented<br />
with cannabis in high school as both a recreational drug<br />
and a medicine for pain relief. Milkey was a football player<br />
who, like most football players, had sustained some serious<br />
and painful hits throughout his days on the gridiron.<br />
“Looking back, it was like I was subconsciously choosing<br />
cannabis as a medicine for pain instead of pain pills or<br />
alcohol,” says Milkey of his cannabis use in high school.<br />
Cannabis helped him stay “mentally grounded” when<br />
other substances, including alcohol, could make him feel<br />
aggravated or uncomfortable.<br />
However, Milkey’s electrical career, and just about<br />
everything else in his life, completely changed in June 2007.<br />
A horrendous four-wheeler accident left him with a broken<br />
neck and back and five broken ribs. Lucky to be alive,<br />
Milkey spent several months rehabilitating his damaged<br />
body. Though fortunately still able to walk, he suffered<br />
substantial nerve damage that affected the proper use of<br />
certain leg muscles and experienced severe ongoing nerverelated<br />
pain in his feet.<br />
After the accident, Milkey worked as much as he could<br />
but was unable to continue his electrical job in the same<br />
capacity. Working around his body’s good and bad days, he<br />
at times needed to lie down throughout the day, which made<br />
it difficult to maintain an electrician’s typical schedule. Still,<br />
battling the physical pain from his accident and on a slew<br />
of prescription pain killers that left him feeling “groggy and<br />
irritable,” he continued to do side jobs to make ends meet.<br />
Milkey’s lack of stability in the work place wasn’t the only<br />
new hardship he acquired.<br />
56 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
57
DISPENSARY Profile<br />
After fighting just to stay alive immediately after the accident,<br />
Milkey was then left with another problem: an addiction to<br />
prescription painkillers, including hydrocodone and fentanyl.<br />
“They would work at first, but then I would build up a<br />
tolerance and need more. So, I would take more and then I<br />
would run out before my prescription was ready to be filled,”<br />
he says. In the time between prescription refills, it was not<br />
uncommon for Milkey to experience withdrawal symptoms.<br />
“This was not only extremely hard on me, but it was a very<br />
difficult time for my family.”<br />
Milkey knew he could not continue in the way he was<br />
headed, for his own sake and for the sake of his family.<br />
Remembering his experiences with cannabis in high school,<br />
Milkey decided to get a medical marijuana card with some<br />
encouragement from his wife, Penny. After voters approved<br />
the initiative in 2008, Milkey became one of the first patients<br />
to receive a medical marijuana card in the state of Michigan.<br />
Like others before him who had searched for effective<br />
alternatives to addictive pharmaceuticals, Milkey decided to<br />
take the propagation of his medicine into his own hands. He<br />
grew his own cannabis and experimented with a variety of<br />
extracts to see what would help his condition the most. With<br />
the help of medical marijuana, Milkey weaned himself off all<br />
opioids; something he describes as “life-saving”. Cannabis<br />
became his principal pain medication, supplemented by only<br />
one other pharmaceutical for his nerve problems.<br />
At this time, Northern Specialty Health was already<br />
operating in Houghton, MI. As Milkey grew his own<br />
cannabis and made his own extracts, he had only visited the<br />
dispensary on a couple of occasions.<br />
In 2013, Milkey heard there was a possibility the dispensary<br />
might close its doors.<br />
Passionate about the healing power of cannabis, Milkey was<br />
appalled at the possibility of the local dispensary closing.<br />
“I just couldn’t bear the thought of them closing down a<br />
facility that supplied a medicine that was so life-changing<br />
for me,” he says. Until then, he had never thought about<br />
owning this, or any other, dispensary.<br />
After some discussion, the Milkeys decided to buy Northern<br />
Specialty Health. They took over ownership on December 22,<br />
2013. Since purchasing the business, the Milkeys have helped<br />
supply high-quality medicinal marijuana to countless patients<br />
in the Upper Peninsula. In April 2015, Northern Specialty<br />
Health expanded and opened a second dispensary location in<br />
Calumet, MI.<br />
Supplied with a with a wide variety of cannabis-based<br />
medicines, Northern Specialty Health is stocked with<br />
cannabis flowers, Rick Simpson Oil (RSO), tinctures,<br />
gel caps, shatter, wax, kief, RSO lotion, and moon rocks<br />
(cannabis bud dipped in RSO and then dipped in kief). They<br />
also stock a wide variety of edibles, including gummy bears,<br />
fruit leathers, caramels, infused honey, brownies, and cakes.<br />
Aside from the medicine itself, Northern Specialty Health<br />
also supplies vaporizers and smoking accessories.<br />
“We would love to be known as a dispensary that<br />
consistently provides the highest quality medicine,” says<br />
Milkey. Since the Milkeys took over as owners, Northern<br />
Specialty Health’s mission has been to focus on quality over<br />
quantity. “We’re not worried about growing really big or<br />
getting rich. Our priority is supplying safe and high-quality<br />
medicine to patients in need.”<br />
“WE’RE NOT WORRIED ABOUT<br />
GROWING REALLY BIG OR GETTING<br />
RICH. OUR PRIORITY IS SUPPLYING<br />
SAFE AND HIGH-QUALITY<br />
MEDICINE TO PATIENTS IN NEED.”<br />
58 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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CONSULTANT’S CORNER<br />
FLORIDA<br />
GOVERNOR<br />
RICK SCOTT<br />
SIGNS<br />
MEDICAL<br />
MARIJUANA<br />
INTO LAW<br />
BY MEDICINE MAN<br />
TECHNOLOGIES<br />
Florida voters made it<br />
clear medical marijuana<br />
was something they<br />
wanted, but it took some<br />
time for state legislators to<br />
hammer out regulations<br />
that would serve the<br />
people well. Governor<br />
Rick Scott finally signed<br />
the bill on June 23.<br />
It’s been a long, strange trip for medical<br />
marijuana in Florida, culminating in<br />
Governor Rick Scott signing medical<br />
marijuana into law on June 23. At<br />
Medicine Man Technologies, we’ve been<br />
watching this situation unfold in Florida<br />
ever since voters approved Amendment<br />
2 last year by a vote of 71 per cent. Now,<br />
the state’s legislature has officially<br />
amended current medical marijuana<br />
laws to reflect the ballot measure by<br />
passing Senate Bill 8-A and receiving<br />
Scott’s signature to seal the deal.<br />
EARLY DAYS OF MEDICAL<br />
MARIJUANA IN FLORIDA<br />
Previously, Florida voters failed to pass<br />
a similar medical marijuana amendment<br />
in 2014, securing just 58 per cent of the<br />
required 60 per cent supermajority<br />
vote needed to implement a (state)<br />
constitutional amendment.<br />
Following the defeat, the state’s<br />
legislature did pass the Compassionate<br />
Medical Cannabis Act of 2014, which was<br />
considered a highly imperfect law. It only<br />
granted patients suffering from epilepsy,<br />
cancer, and medical issues causing<br />
ongoing seizures or severe muscle spasms<br />
access to cannabis with 0.8 per cent or<br />
less tetrahydrocannabinol and more than<br />
10 per cent cannabidiol. It also granted<br />
just a limited number of cultivation and<br />
distribution licenses, further restricting<br />
access. Ultimately, because of its many<br />
flaws, medical marijuana operations in the<br />
state never truly got off the ground.<br />
Fast forward to early 2016 and the<br />
passing of HB 307, which expanded the<br />
2014 law to give terminally ill patients<br />
access to full-strength medical marijuana.<br />
Again, there were issues such as needing<br />
certification from two physicians, including<br />
one specialist, and at least a three-month<br />
relationship with those doctors.<br />
FLORIDA’S AMENDMENT 2 HITS<br />
THE RIGHT NOTES<br />
During the 2017 November election cycle,<br />
the tides turned for medical marijuana<br />
and the constitutional amendment<br />
passed with 71 per cent approval. Amendment<br />
2 was far more inclusive, providing<br />
either low-THC cannabis or full-strength<br />
medical marijuana to patients suffering<br />
from a wider range of conditions:<br />
• Cancer<br />
• Epilepsy<br />
• Glaucoma<br />
• HIV/AIDS<br />
• Post-traumatic stress disorder<br />
• Amyotrophic lateral sclerosis (ALS)<br />
• Crohn’s disease<br />
• Parkinson’s disease<br />
• Multiple sclerosis<br />
• Chronic nonmalignant pain<br />
• Comparable conditions to those<br />
enumerated<br />
• A terminal condition diagnosed by<br />
a physician other than the qualified<br />
physician issuing the physician<br />
certification<br />
60 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
Amendment 2 gave the state’s<br />
Department of Health the responsibility<br />
of regulating medical marijuana<br />
cultivation and treatment centers, as<br />
well as registering and issuing ID cards<br />
to patients and caregivers (who can buy<br />
marijuana on the behalf of a patient). The<br />
department was also required to finalize<br />
all of their regulations by June 3, and start<br />
issuing ID cards later this year.<br />
IT TAKES A SPECIAL SESSION TO<br />
PASS SENATE BILL 8-A<br />
After Amendment 2 passed, the Florida<br />
Department of Health released preliminary<br />
text for its medical marijuana rules<br />
in January of 2017 and held five public<br />
hearings to seek feedback from residents.<br />
Initial reactions to the proposed regulations<br />
were inherently negative, pointing to<br />
the department’s limiting access to the 10<br />
specifically listed medical conditions, and<br />
leaving out physician discretion for use in<br />
other situations and continuing to limit the<br />
number of licensed dispensaries.<br />
Amendment 2 was later addressed by<br />
the state’s legislature, and the rules were<br />
to be finalized during the 2017 session.<br />
The legislation, HB 1397, appeared to be<br />
on its way to passing but fell apart at the<br />
last moment when both chambers could<br />
not come to an agreement on how many<br />
retail dispensaries could be authorized to<br />
operate. It appeared that the rules would<br />
be again be left to the Department of<br />
Health to finalize in order to meet the<br />
required deadline.<br />
Fortunately, Scott called for a special<br />
session of the legislature to be held in<br />
June. While the call was initially made<br />
to address issues with the state’s budget,<br />
House Speaker Richard Corcoran stated<br />
that medical marijuana would also be<br />
included. He was quoted as saying,<br />
“Obviously, 71 per cent of the voters have<br />
called for something. There should be no<br />
reason why we can’t reach agreements<br />
and get that done and so my hope is that<br />
it will be added to the call.”<br />
During the special session, Senate<br />
Bill 8-A was introduced by Senator Rob<br />
Bradley (R) and finally passed by both<br />
chambers. Scott then signed it into law<br />
on June 23.<br />
SENATE BILL 8-A: HIGHLIGHTS<br />
OF THE NEW FLORIDA LAW<br />
One of the most significant features<br />
of the passed law is that despite the<br />
Department of Health’s initial rules text,<br />
it does allow physicians to certify use for<br />
patients with chronic pain and ailments<br />
comparable to those specifically listed. It<br />
also removes the three-month treatment<br />
prerequisite, expands the “45-day supply”<br />
rule to a 30-week certification and<br />
allows full-strength medical marijuana<br />
for certified patients.<br />
The Department of Health will begin<br />
issuing licenses for Medical Marijuana<br />
Treatment Centers (MMTC) in July,<br />
granting the holder the unrestricted<br />
ability to cultivate, process, transport,<br />
and dispense medical cannabis. License<br />
holders will also be able to open up to<br />
25 dispensary operations across the<br />
state. The law allows for 10 new growers<br />
right away, which will more than double<br />
the state’s current count of seven. Once<br />
patient registration numbers reach<br />
100,000, four more MMTC licenses will<br />
be made available. This incremental<br />
process will then repeat for every<br />
100,000 patients added to the registry.<br />
Now that Scott has signed medical marijuana<br />
into law, the team at Medicine<br />
Man Technologies looks forward to helping<br />
individuals and enterprises wanting<br />
to enter the market. Medicine Man offers<br />
private consultations, assists with legal<br />
cannabis cultivation, offers operations<br />
training, and much more.<br />
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
61
INNOVATION STATION<br />
Being a start-up in the unstable world of a developing<br />
industry like medicinal cannabis isn’t easy, but<br />
with the right connections and commitment to their<br />
strategy, BioAgra’s Dorian Balshin and Richard Stoner<br />
are making it work.<br />
Aeroponics Build Solutions<br />
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ioAgra Technologies is a bio-agriculture technology company for<br />
B licensed producers, delivering proven technologies and products<br />
to burgeoning cannabis grow operations.<br />
Dorian Balshin and Richard Stoner, with backgrounds in the medical<br />
and agriculture industries, co-founded BioAgra in Toronto in 2016.<br />
Balshin co-founded Bio-Media Ltd., an international leader supplying<br />
prepared media to the medical and health food industries, while<br />
Stoner, through NASA funding, developed advance high-performance<br />
crop production systems and biocontrols for space and earth.<br />
Despite experience in a similar field, the start-up continues to work<br />
through red tape associated with the medical cannabis industry.<br />
“It’s a big learning curve for our partners understanding we are in<br />
the pharmaceutical business,” says Balshin. “But there are also the<br />
related challenges and satisfaction of implementing strict Health<br />
Canada guidelines with suppliers.”<br />
Balshin adds that he was intrigued by the medicinal cannabis<br />
industry prior to and after networking with like-minded industry people,<br />
including Stoner, who is considered the Grandfather of Aeroponics.<br />
As the only employees of the start-up, Balshin and Stoner wore<br />
many hats, with Balshin taking the title of CEO and Stoner director of<br />
product. “Still, we both had to source unique products and solution,<br />
identify and vet the right partners and alliances, identify go-to market<br />
strategies, and open doors with initial customers,” says Balshin.<br />
The company has since added two more employees, and now<br />
distributes Canada-wide with plans to expand to other countries as<br />
soon as possible. Balshin says the company is able to move quickly<br />
due to its experience understanding challenges licensed producers and<br />
growers face scaling growth in sterile environments. Another strength<br />
BioAgra enjoys is sourcing and building relationships with suppliers,<br />
inventors, manufacturers, and alliance partners, as well as identifying<br />
new technologies and products that are the best in the industry.<br />
Partnering with Stoner, adds Balshin, has given BioAgra a leg-up in<br />
the start-up phase.<br />
“The realization that we have partnered with the Grandfather of<br />
Aeroponics at exactly the right time has been great,” says Balshin.<br />
“He discovered aeroponics and related systems and products through<br />
a NASA-funded project for (International Space Station) fresh food<br />
growth nearly 25 years ago. The new cannabis industry, coupled with<br />
competitive forces, requires growers to maximize yields and quality<br />
in the shortest time at the lowest possible cost, can be delivered most<br />
effectively with a properly implemented aeroponics system.”<br />
Shortly after BioAgra secured a deal to represent Stoner globally,<br />
Stoner finalized a joint venture with the government of India after 15<br />
years of engagement. That deal will allow Stoner to implement his<br />
aeroponic systems at manufacturing facilities throughout the country.<br />
62 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
“That was probably one of the best days on the job so far, getting that call<br />
from Richard,” says Balshin.<br />
Still, new challenges arise every day in the unstable cannabis industry as it<br />
finds its way.<br />
“There are similarities to the dotcom boom in the mid-1990s with crazy valuations<br />
and minimum profitability,” says Balshin, adding that being flexible while<br />
maintaining and executing a clear strategy ensures that BioAgra will follow the<br />
right highway to success. “Make sure you’ve got staying power because ramp-up<br />
is almost always longer and harder than anticipated.”<br />
“<br />
IT’S A BIG<br />
LEARNING CURVE<br />
FOR OUR PARTNERS<br />
UNDERSTANDING<br />
WE ARE IN THE<br />
PHARMACEUTICAL<br />
BUSINESS.”<br />
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
63
AS BUSINESS OWNERS OR MANAGERS...<br />
YOUR FIRST JOB IS<br />
CLARITY<br />
To operate a successful business, owners need to provide clarity on<br />
what the company’s vision and mission statements are, then follow up<br />
with commitment. Donald Cooper tells us how. | by Donald Cooper<br />
Managing a business today is tough<br />
and getting tougher. We’re all faced<br />
with more demanding customers, more<br />
and stronger competition, increased<br />
complexity, and shrinking margins. On<br />
top of that, great staff are hard to find<br />
and keep—and that problem won’t go<br />
away any time soon.<br />
Every industry is over-served and<br />
under-differentiated. To thrive, we<br />
must create, deliver, and communicate<br />
extraordinary customer value and<br />
experiences that clearly differentiate us<br />
from our competitors, make us “famous”<br />
and grow our bottom line. Mediocrity is<br />
no longer an option.<br />
64 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
65
In spite of what anyone tells you, whether your business is large, small, or just<br />
getting started, your first and most important job is creating clarity. Nobody talks<br />
about that. If we, as a business, don’t know clearly who we are, where we’re going,<br />
and what we stand for, how will our target customers know who we are? How can<br />
we be focused and intentional in running the business, and how will we know<br />
what talent we need to attract, develop, and retain to make it all happen?<br />
Clarity always starts at the top. So, as owners, leaders, or managers, our first job<br />
is to be clear about the following eight things:<br />
1. Who our target customers are and what life’s really like for them.<br />
2. The compelling customer value and experience that we commit to deliver.<br />
Value and experiences that will grab our target customers, clearly<br />
differentiate us from our competitors, make us famous, and grow our<br />
bottom line.<br />
3. How we’ll communicate our compelling value story in a crowded and cynical<br />
market. There’s no point being the best if we’re also the best kept secret.<br />
4. What we commit to become to be a profitable and responsible market<br />
leader in three to five years. How will our business be different from what<br />
and who we are today? The answers to this make up our company vision.<br />
5. The extraordinary bottom line that we commit to generate. Without a<br />
healthy bottom line, there is no business.<br />
6. The specific decisions, actions, and improvements that we must take—the<br />
mission—in every part of the business to get us to our three- to five-year<br />
vision. How might parts of our business model change to keep relevant?<br />
7. The talent, team, and organizational structure we need to create, and how<br />
to grow as leaders to make this happen.<br />
8. How we commit to behave along the way (our values, ethics, culture, and<br />
standards). One of the most important roles of our leaders is to guard the<br />
integrity of the business.<br />
“<br />
WE’RE ALL FACED<br />
WITH MORE<br />
DEMANDING<br />
CUSTOMERS, MORE<br />
AND STRONGER<br />
COMPETITION,<br />
INCREASED<br />
COMPLEXITY,<br />
AND SHRINKING<br />
MARGINS.”<br />
Achieving Clarity<br />
So, how do you get started on improving clarity in your business?<br />
Clarity, commitment, urgency, and accountability start with you and<br />
filter all the way down the team through communication, daily example,<br />
rewards for performance, and consequences for non-performance. If you<br />
as an owner, leader, or manager are not clear about each of these eight<br />
key factors, who else in the business could possibly be?<br />
Realistically, as a business owner, leader, or manager, on a scale of<br />
one to 10, with 10 being “very clear,” how would you rate your personal<br />
clarity on each of these eight key success factors? How clear are your<br />
management team and your front-line people? Sit down with some of<br />
the best minds and hearts in your business, give<br />
them the list of the eight clarities, and have an open<br />
and honest conversation about what they’re clear<br />
about and not clear about. Finally, get agreement on<br />
66 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
what needs doing or fixing and specifically what will be done, by whom, by when,<br />
and measured how to improve clarity, commitment, urgency, and accountability<br />
throughout your business.<br />
Let’s Talk About Commitments<br />
You’ll notice that in the eight key clarities listed above, I’ve used the word<br />
“commitments.” I talked about what we commit to deliver, what we commit to<br />
become, the bottom line we commit to generate, and how we commit to behave<br />
along the way.<br />
Every business in the world talks about goals, targets, aims, and objectives.<br />
They have efficiency goals, sales targets, profit objectives, and they aim to<br />
satisfy customers. One of my recent business coaching clients proudly states on<br />
their website, “We strive to be ethical.” What the heck is that?<br />
All of these words—goals, targets, aims, and objectives—leave way too much<br />
wiggle room to not perform. We need to replace all of them with one word:<br />
commitments. There’s a big difference between a goal and a commitment.<br />
A target is something we hit sometimes and miss other times, and it’s okay<br />
because it’s just a target. Goals are something we score sometimes and miss<br />
other times, and that’s okay. And, in business, nobody cares what we aim to do;<br />
they want to know what we commit to do. When we change our language, we<br />
change our culture. We become what we speak. Talking about commitments<br />
helps create the culture of urgency and accountability that every business<br />
needs to thrive or even survive.<br />
So, for 2017 and beyond, what will you do, starting right now, to improve<br />
clarity in your business? From that clarity will come commitment, urgency,<br />
and accountability.<br />
“<br />
CLARITY ALWAYS<br />
STARTS AT<br />
THE TOP. SO,<br />
AS OWNERS,<br />
LEADERS, OR<br />
MANAGERS, OUR<br />
FIRST JOB IS TO<br />
BE CLEAR.”<br />
Donald Cooper, MBA, CSP, HoF, has been both a world-class manufacturer<br />
and an award-winning fashion retailer. Now, as a Toronto-based international<br />
management speaker and coach, he helps business owners and managers to<br />
rethink, refocus and, reenergize their business to sell more, manage smarter, grow<br />
their bottom line, and have a life. Donald can be reached at 1-416-252-3704 or<br />
by email at donald@donaldcooper.com. For more info, free management articles,<br />
or to receive our free monthly management e-newsletter, check out our website<br />
donaldcooper.com.<br />
<strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> 2017<br />
67
OBSESSION.<br />
YOUR TICKET TO EXCELLENCE.<br />
You can only unlock your dreams when you unlock your obsession.<br />
If you want it all, says Grant Cardone, stop thinking average is<br />
okay and focus on what matters to you. | by Grant Cardone<br />
“STOP TONING<br />
IT DOWN<br />
AND TRADING IN YOUR BIG<br />
DREAMS FOR AVERAGE.”<br />
68 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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“BETWEEN 62 PER CENT AND<br />
76 PER CENT OF AMERICANS<br />
LIVE PAYCHECK TO PAYCHECK.<br />
AVERAGE IS A<br />
FAILING FORMULA.”<br />
Society spins around you a cocoon of<br />
average. It tells you your big plans are<br />
unlikely or too audacious. It conditions<br />
you to stay inside a box instead of<br />
breaking out of one. Society teaches your<br />
obsession is unhealthy, strange, and even<br />
freakish. It tells you to buy a cute house,<br />
have a 401 (k), drive an hour commute,<br />
and spend evenings watching TV.<br />
Stop toning it down and trading in your<br />
big dreams for average. Society has<br />
taught you your goals are unattainable<br />
and you’ve bought it. Do you just want<br />
a steady job, respect of your peers, and<br />
a little nest egg for retirement—or do<br />
you secretly want to become massively<br />
successful? Personally, I want my cake<br />
and to eat it too. Why would I want cake<br />
if I can’t eat it?<br />
For me, success has never been about<br />
just one thing or one achievement. I have<br />
always wanted a lot of things. Success<br />
in my view is about being great at<br />
many things—and I suspect the same<br />
is true for you. I’m not satisfied with<br />
just having a lot of money, I want it all:<br />
health, wealth, family, love, recreation,<br />
community, and time to enjoy everything.<br />
WHY SETTLE FOR<br />
ONE COLOR WHEN<br />
I CAN HAVE THE<br />
WHOLE RAINBOW?<br />
Society teaches you that you can’t have<br />
it all and that you must have balance.<br />
It labels people who are obsessed as<br />
outliers and freaks. What’s strange<br />
to me is that it’s considered normal to<br />
settle for a life of mediocrity. Studies by<br />
bankrate.com suggest that somewhere<br />
between 62 per cent and 76 per cent of<br />
Americans live paycheck to paycheck.<br />
Average is a failing formula. People<br />
fail because of how they think.<br />
You must rid yourself of average<br />
thinking and get obsessed. If you<br />
want a fire, you’ll need some wood.<br />
That car of yours sitting in the<br />
garage needs gas. Your computer<br />
needs electricity. The same is true<br />
with your dreams—you’ve got to<br />
have fuel. The best fuel to help<br />
you get obsessed is your purposes<br />
throughout your life.<br />
Maybe today you are just about<br />
money. Well, good. Go and get that<br />
right. Or maybe you don’t care about<br />
money right now and just want to help<br />
people. Then go and get that right.<br />
When clarifying what you should be<br />
obsessed with, the following should<br />
be true:<br />
• It improves the outcome of<br />
your life and others’ lives.<br />
• It moves you to reveal more of<br />
your potential.<br />
So, what is your potential?<br />
Continuing to reach your full<br />
potential is the fuel that will allow<br />
you to avoid getting lost, complacent,<br />
and satisfied. Your purposes in life<br />
will continue to grow, mature, and<br />
evolve as you do. Regardless of how<br />
big your dreams are today, other<br />
possibilities within your potential<br />
will be revealed to you that will make<br />
previously out-of-reach targets look<br />
small. When you stop looking forward<br />
to accomplishing the next level you<br />
are at risk. Don’t be average.<br />
70 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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AVERAGE TOLERATES LAZY<br />
People accept the idea of average and to be happy spending<br />
their lives trying to buy happiness with borrowed money from<br />
credit cards they must pay off with money they earn from a<br />
job they hate. People are sold on the idea if they get into the<br />
middle class, they’ll be better off than over 80 per cent of the<br />
world—only to find themselves confused as to why they have<br />
no time for their families and no money left over for pleasure.<br />
If you can’t take care of your own dreams, how can you ever<br />
take care of your neighbor? If you can’t pay your own bills,<br />
how can you help the person who needs help? If you can’t<br />
make your dreams a reality, how are you going to encourage<br />
others to? You can’t! Unhappy people can’t teach you how to<br />
be happy and the poor can’t teach you how to get rich. Nor<br />
can an average person teach you how to be exceptional.<br />
Steve Jobs said:<br />
“I want to put a dent<br />
in the universe.”<br />
Martin Luther King Jr. said:<br />
“I have a dream....”<br />
Gandhi said:<br />
“Be the change<br />
you want to see in<br />
the world.”<br />
You know these people because they were obsessed. They<br />
weren’t superheroes; they didn’t possess any special powers.<br />
They were just totally obsessed. You need to be obsessed<br />
with something, but understand that there’s no such thing as<br />
obsession lite. There is no need to be balanced. Regardless<br />
of your industry, where you live, and what your dream is,<br />
obsession is mandatory for huge success. Is there a single<br />
person you and I both know the name of who wasn’t obsessed?<br />
I doubt it. Victory comes at a price but so does settling.<br />
Grant Cordone is an international sales expert, New York<br />
Times bestselling author, and radio show host of The Cardone<br />
Zone. He has founded three companies: Cardone Enterprises,<br />
Cardone Real Estate Holdings, and the Cardone Group. He<br />
has shared his sales and business expertise as a motivational<br />
speaker and author of five books: Sell to Survive; The Closers<br />
Survival Guide; If You're Not First, You're Last; The 10X Rule;<br />
and Sell or Be Sold<br />
72 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
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74 <strong>August</strong> 2017 // <strong>Maximum</strong> Yield’s <strong>Industry</strong> <strong>News</strong>
<strong>Maximum</strong> Yield’s <strong>Yield's</strong> <strong>Industry</strong> <strong>News</strong> // <strong>August</strong> June 2017 2017 75
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