BDG Journal

BLUEGRASS DESIGN JOURNAL
JUNE 2018 : NOT FOR SALE
BUS SHELTER
Shaping the Landscape of Vientiane Capital
CREATIVE DESIGN
ARCHITECTURAL DESIGN OUT-OF-HOME MEDIA COMMUNICATIONS CONSULTING
Transforming business by design Exclusive designs for exclusive clients For businesses that want to be seen Connecting the dots in your projects

BlueGrass Design Group is the oldest established
design communication consultancy in Laos offering
more than 20 years of creative design and digital
marketing services in addition to out-of-home
advertising media.

His Excellency Savankhone Rajmountry, Vice Minister of Ministry of Information, Culture and Tourism
A Letter from the
Ministry of Information,
Culture and Tourism
The eyes of the world are upon Laos
as we emerge from a successful year
hosting the ASEAN Summit and now
celebrate the official Visit Laos year. It
is crucial that the image we portray is
one that reflects the true beauty of our
country, our people and our culture.
With the growth of the internet and the
speed at which news and information is
shared online, we have seen an increase
in interest in our small, landlinked
nation with the growth of tourism and
visitors every year.
BlueGrass has been a strong
supporter of our work at the Ministry
of Information, Culture and Tourism
for many years and we are proud to
continue to work together to improve
the image of our nation and increase
interest from the world. This, in turn,
translates to economic growth and
stability for our nation and improved
lives for our people.
As a leader in the outdoor advertising
business, BlueGrass has done well
in maintaining standards to keep the
visual impact clean and ensured that
content respects our laws concerning
cultural sensitivity and language.
We are proud to have developed a
strong relationship with a partner that
believes in our mission and shares our
goals. I look forward to more future
cooperation with BlueGrass in the
years to come.
BLUEGRASS DESIGN JOURNAL

for the outdoor billboard advertising
media spaces.
BlueGrass has not only managed their
services in a professional manner,
they have also worked to support the
airport management teams to ensure
the surrounding areas are landscaped
and presentable to the public and our
inbound visitors. The first impression
of our city is one we can all be very
proud of.
His Excellency Dr. Santisouk Simmalavong, Deputy Minister of Public Works and Transport
A Letter from the
Ministry of Public Works
and Transport
For the past several years Ministry
of Public Works and Transport had
been working closely and effectively
with BlueGrass Design group as a
Lao-owned company that performs
professionally with results that meet
or exceed international standards.
In addition to the new, modern bus
shelters that they have installed in
the Vientiane Capital, we have also
worked with BlueGrass for more
than 15 years at Wattay International
Airport as the sole concession holder
Over the years, BlueGrass has
supported various other ministries
efforts aimed at improving lives of
people in Laos such as the annual road
safety campaign. Their willingness
to always support our efforts
encourages us in our daily work as
we strive towards emerging as a more
developed nation.
As Laos continues to grow, we are
thankful that we have partners such
as BlueGrass to continue to work
with us as partners as we - all Lao
people - build this country together
for a better and prosperous future.
BLUEGRASS DESIGN JOURNAL

most important is to increase public
safety by being the designated spot
for the city busses to board and alight
passengers. The new shelters are
illuminated in the evenings to double
as a safe-zone for people. BlueGrass
also deploys maintenance crews daily
to ensure the cleanliness of all shelter.
The new bus shelter will also be
equipped with free WIFI by Planet
Online and GPS systems by JICA that
will help commuters save time by
providing more accurate bus arrival
times. These services, coordinated by
BlueGrass Design Group, will greatly
improve public transport services in
Vientiane Capital, and in turn increase
commuter confidence in the public
transport system.
His Excellency Keophilavanh Aphaylath, Deputy Mayor of Vientiane Capital
A Letter from the
Deputy Mayor of Vientiane
Capital
Vientiane Capital is very proud to
partner with BlueGrass Design Group
in our efforts to improve the public
transport system, reduce traffic
congestion and lower the carbon
footprint of our historic city with the
installation of the new bus shelters
throughout the capital city.
In addition to improving the visual
landscape of our growing city, the
new bus shelters in Vientiane Capital
by BlueGrass Design Group serve
the community in many ways, the
BlueGrass has also generously
donated 2 billion kip worth of
advertising space at the new bus
shelters to promote Visit Laos Year
2018, helping to increase awareness
of this important year for Laos. This
will, we also hope, increase domestic
tourism throughout the country and
help boost the economy.
We strongly encourage residents and
visitors to join us in taking advantage
of the Vientiane City State Bus
Enterprise city bus system to help us
reduce traffic congestion in our city
and lower environmental pollution.
Together, we can keep Vientiane
Capital green and clean.
BLUEGRASS DESIGN JOURNAL

BLUEGRASS DESIGN JOURNAL

VIENTIANE CITY
BUS SHELTERS
UNVEILED
The new Vientiane city bus shelters
were unveiled to the public on March
28, 2018, in the presence of Deputy
Mayor of Vientiane Capital H.E. Mr
Keophilavanh Aphaylath, Deputy
Minister of Ministry of Public Works
and Transport H.E. Dr. Santisouk
Simmalavong and Deputy Minister
of Ministry of Information, Culture
and Tourism H.E. Mr. Savankhone
Rajmountry.
The shelters were developed in
partnership with the Vientiane City
State Bus Enterprise, JICA and the
Department of Public Works and
Transport and were designed to
improve public safety by serving as
designated spot for the city busses to
board and alight passengers, and are
illuminated in the evenings to double
as a safe-zone for people.
The new bus shelter will also be
equipped with free WIFI by Planet
Online and GPS systems by JICA that
will help commuters save time by
providing more accurate bus arrival
times. These services will greatly
improve public transport services in
Vientiane Capital, and in turn increase
commuter confidence in the public
transport system.
BLUEGRASS DESIGN JOURNAL

T H E B L U E G R A S S S T O R Y
In 1996, when three former Telstra Laos
colleagues Billie Ganendran, Michele
Horne and Praseuth Banchongphakdy
realised the need for professional
design and communications services
in Vientiane, they decided to establish
an agency to fill that void in Laos.
Billie Ganendran and Michele Horne
were both Australians who were living
in Laos with their husbands. Billie’s
husband John was the civil engineer
responsible for the construction of
the Lao-Thai Friendship Bridge while
Michele’s husband Peter was the lead
of Forages Smallholder Project. Both
women were working with Telstra
Laos when news of the branch closure
left them seeking options to keep
themselves busy.
Praseuth had returned to Laos three
years prior to 1996 after studying
design and architecture in Australia.
He worked for various design houses
including Ogilvy in Sydney, Australia,
and was initially on vacation when
he landed a job with Telstra. He had,
by then, also fallen in love with the
country of his birth and decided that
he wanted to find a way to stay in
Laos to contribute to its future.
Together, they decided to establish
BlueGrass in October 1996 with Billie
overseeing the administration and
public relations, Michele managing IT
and Praseuth heading design services.
They rented a small shophouse on
Rue Nokeo Koummane where Mixay
Boutic is now located, and began the
long, arduous process of applying for
their business licence.
The trio soon discovered that
the journey towards achieving
their dream of becoming the first
communication design/advertising
company in the country would to be
long and tedious, and that the path
before them was paved with many
obstacles. To begin with, the Lao word
for advertising was the very same
word used for propaganda! These
activities were strictly reserved for
the government and party. Praseuth
spent months working with Lao
officials to show them that BlueGrass
was strictly interested in nonpropaganda
activities – commercial
advertising – and assured them
that there was actually a distinct
difference between the two. After
seven months of persistence and
unwavering determination, the trio
received their business license.
Today, for lack of better Lao
terminology, advertising is referred
to as “propaganda commercial.”
The first project the company
secured was from UNICEF. They were
tasked with producing a directory
of communications services in Laos
including photographers, information
on printers, event organisers and
design specialists. The team quickly
found that businesses in Laos were not
familiar with directories and hesitant to
share information or details about their
businesses with foreigners.
Praseuth had, by then,
fallen in love with the
country of his birth and
decided that he wanted to
find a way to stay in Laos
to contribute to its future
BLUEGRASS DESIGN JOURNAL

At the helm of BlueGrass are a father and
son team, two generations of alumni from
Sydney’s Billy Blue College of Design with very
different passions in life. Founder Praseuth
Banchongphakdy draws inspiration from
his love for culture, arts and traditional Lao
handicrafts, while Chief Business Development
Officer Kiriya Banchongphakdy is more business
oriented – a combination that will take
BlueGrass to the next level.
BLUEGRASS DESIGN JOURNAL

Three years later, Billie and Michele
left Laos. Both Peter Evans and Peter
Loone of Planet Internet, together with
Bertrand Lacherie and Thanousone
Phonamath entered the business and
started up the Gold Pages company.
With the entry of both Peter Evans and
Peter Loone at this time, BlueGrass
and Planet Internet also entered into
an informal partnership. Business
boomed and with about 40 staff on
board, BlueGrass had to move to a
bigger office in 1997 next to where True
Coffee on Setthathirath Road is today.
In late 1998, BlueGrass established
its Out-of-Home Media division and
Praseuth was advised to move into the
office at Wat Chanh by His Excellency
Ambassador Plathana Choulamany,
Honorary Chairman of BlueGrass and
the individual responsible for guidance
and advice on how to succeed in Laos.
Together with his spouse Mae Viengxay
and his family, HE Plathana continued
to help guide BlueGrass until his
passing in 1999.
The establishment of the Out-of-Home
Media division presented a new set of
challenges to the team at BlueGrass. It
became clear then that advertising in
Laos was in its infancy then, with laws
that made it difficult for advertisers
to convey their brand and message
effectively. Limitation on colour use
and restrictions on female models
in advertising were among the few
obstacles advertisers were challenged
with. Regulations also required
advertisers to translate their brand
into Lao language, making it difficult
for advertisers such as Sony, Nokia
and others to comply with established
corporate identity guides.
However, Praseuth was never one
to shy away from challenges and
set out to work with the authorities
to help them understand how
creating commercial advertising
opportunities for investors will benefit
the economic health and growth
of the nation. He also took on the
challenge of helping them appreciate
the importance of corporate identity
and brand communications for major
corporations on the international
level. He referred to regulations from
Australia to help the government
revise rules on size, background
colours and other considerations to
still remain considerate of traditional
and cultural sensitivities while at the
same time elevating standards to
international levels.
In 2004 marked a milestone
achievement for BlueGrass. Laos was
to host for the ASEAN Summit and
Praseuth was asked to design the
Summit logo. Together with Antalis
Thailand and the Design Alliance Asia,
BlueGrass met the challenge and set
out to build an image for the nation at
the largest event ever held in Laos at
that time. This honour was repeated
when BlueGrass was asked to design
the logo for the First Meeting of State
Parties of the Convention on Cluster
Munitions held in Vientiane in 2010.
In 2012, when Laos hosted the ASEM9
and ASEP7 meetings and most recently
again in 2016 when Laos hosted the
ASEAN Summit for the second time,
BlueGrass once was once again asked
to support the prestigious events with
design services.
While the design communication
division was enjoying both recognition
H.E. Ambassador Plathana Choulamany
Praseuth was never one to
shy away from challenges
and set out to work with
the authorities to help
them understand how
creating commercial
advertising opportunities
for investors will benefit
the economic health and
growth of the nation.
BLUEGRASS DESIGN JOURNAL

and success, BlueGrass’ Architecture
Division also began making headlines
with the design of the national pavilions
for Expos throughout the world.
In 2008, BlueGrass began designing
the annual Lao National Pavilion for
the CA-Expo in Naning, China. The
Pavilions feature different regions
in Laos each year and products that
those regions are best know for. Over
the years, the National Pavilions won
several awards at the CA-Expo and
BlueGrass was also asked to design
the National Pavilions for the World
Expos in Shanghai in 2010 and Milan
in 2015.
In 2012, the BlueGrass architecture
division received its biggest
architectural project when it was
awarded the bid to design the Embassy
of Brunei Darussalam in Laos.
Along with the growth in the design
and architecture divisions, BlueGrass
also saw an increase in projects
awarded to its Project Management/
Consultation Division. BlueGrass
successfully tendered for and was
awarded various communications
projects including a nationwide
sanitation project, Bird Flu education
project, Urban Planning and Bus
Rapid Transport development project,
the SHEP project to upgrade 14
textbooks for Universities in Laos,
and the STVET project to promote
vocational education.
In 2015, BlueGrass moved to its
current location in Ban Nongbone
in Saysettha District. This marked
another milestone in the BlueGrass
story as Kiriya Banchongphakdy
returned to Laos after completing
his studies in design in Australia
to join his father to manage the
business. With a fresher, younger
generation stepping onto the helm,
the company flourished and soon, a
second building – BlueGrass Annex
– was needed to meet the need for
added workstations.
Late in 2017, entered into a partnership
with the Cambodia-Laos-Myanmar
Development Fund II and launched
the next chapter in the Bluegrass
story with the installation of the new
bus shelters throughout the city of
Vientiane and billboards at various
regional airports in the provinces.
BlueGrass also took the printing and
installation of its billboard faces inhouse
to help ensure higher levels of
quality control and efficiency.
As BlueGrass celebrates its 22 nd
Anniversary in 2018, the outlook for the
company is bright as the team adopts a
new mantra…”the Sky’s the Limit!”
THE BLUEGRASS LOGO
Over the years, the BlueGrass logo changed as
the company evolved. The first logo was created
by founder Praseuth Banchongphakdy with
eye-catching blue handcrafted grass that he
intentionally “planted “ in place of the letter “L” in
the name of the company.
The second was an adaptation by a 5-year old,
the son of Billie Ganendran, at the time prior to
the advancement of digital technology. The handcrafted,
organic look of the logo was inspiring and
was perfect for the division that handled events
and entertainment during a time when most design
elements were still created and crafted manually.
Fast forward 15 years and BlueGrass had
established itself as the leading design
communication/advertising agency in Laos. By
then, digital advancement also made a major
impact in the industry and Praseuth decided he
wanted to modernize the company’s logo. He
replaced the hand drawn grass with the support
of designer Sean Cunningham. In place are four
clean strokes with each blade representing one
of the four disciplines that BlueGrass continues to
practice today — design, advertising, consultancy
and architecture.
BLUEGRASS DESIGN JOURNAL

Illustrated by Ajarn Anoulom Souvandouane
Twenty-five years ago, a Lao
graphic designer was returning to
his homeland after studying and
working in Australia. As Praseuth
Banchongphakdy looked out of the
window from the aeroplane, he was
inspired by the beauty of the blue
sky and white cottony clouds, but
was surprised to see that the green
landscape he remembered from his
childhood had turned a shade of
golden-brown.
When he arrived in Vientiane, he
was overwhelmed with joy. With his
trusty Machintosh Plus in tow, he
wanted to drop down onto his knees
and kiss the ground. In his mind, the
song “Daddy’s Home” kept playing
over and over again. He knew he was
home where he belonged.
The young designer was determined
to help make a difference as his
country grew. In 1996, he started his
own design consultancy and named
it BlueGrass Design Group. Over the
years, many asked him if he named
his group after Bluegrass music. He
always answers with a smile.
“As a designer, the only way I knew
I could help turn the grass back to
green was by adding blue,” he said.
“Over the years, each project I took
on was my own way of painting the
blades of grass with hues of blue…
slowly changing it back one by one
until it all turned green again.”
Today, 22 years later, Praseuth looks
back at that fateful day and reflects
on his many contributions to his
homeland. The grass is now greener
and he is confident that after 25 years
of perseverance, he can leave it to
the next generation to complete the
transformation.
BLUEGRASS DESIGN JOURNAL

01. FEATURED WORKS
CONTENTS
16
MINISTRY OF FOREIGN AFFAIRS
29
ALO! TECHNOLOGY
40
MINISTRY OF EDUCATION
ASEM & ASEAN SUMMIT LOGO DESIGN
LOGO DESIGN
SHEP PROJECT
23
AUSTRALIAN EMBASSY
30
PLANET ONLINE
42
LAO AIRLINES
65TH LOGO DESIGN
LOGO DESIGN
LOGO DESIGN
24
MINISTRY OF INDUSTRY AND COMMERCE
32
BRUNEI DARUSSALAM EMBASSY
44
LAO PLAZA
MINISTRY LOGO DESIGN
ARCHITECTURE DESIGN
LOGO DESIGN
26
MINISTRY OF PUBLIC WORKS AND
35
WORLD BANK
46
LAO TELECOM
TRANSPORT
WATER AND SANITATION PROGRAM
LOGO DESIGN
MINISTRY LOGO DESIGN
36
NAHICO AND USAID
48
DAO HEUANG GROUP
28
JAPAN EXTERNAL TRADE ORGANIZATION
AVIAN INFLUENZA AWARENESS CAMPAIGN
MARKETING COMMUNICATION
CLEAN & GREEN CAMPAIGN LOGO DESIGN
39
UNITED NATIONS OFFICE ON DRUGS
52
LAO GOLDEN PAGES
AND CRIME
DESIGN AND PUBLICATION
02. THE BLUEGRASS FAMILY
ATS DRUG FREE CAMPAIGN
54
PRASEUTH BANCHONGPHAKDY
60
PAKHAM BANCHONGPHAKDY
68
SALES TEAM
FOUNDER/PRINCIPAL
CHIEF ADMINISTRATIVE OFFICER /
FINANCE DIRECTOR
70
FINANCE TEAM
56
KIRIYA BANCHONGPHAKDY
MANAGING DIRECTOR / BUSINESS
62
VILAYLAK SAYASENH
72
DESIGN TEAM
DEVELOPMENT MANAGER
OFFICE MANAGER
74
ADMINISTRATION
58
THANOUSONE PHONAMATH
64
VANESSA PHANNAVONG
BUSINESS PARTNER
MARKETING MANAGER
76
PRODUCTION
66
KELVIN WEE
78
PAST EMPLOYEES
03. FEATURED STORIES
MARKETING COMMUNICATION MANAGER
80
MASTERMIND
84
TYNA
87
LAO TEXTILES BY CAROL CASSIDY
81
LAO DERM
85
KHANG
88
THAI-LAO FRIENDSHIP BRIDGE 1
82
T’SHOP LAI GALLERY
86
MINISTRY OF SILK
90
WATTAY INTERNATIONAL AIRPORT
04. DIRECTORY
92
INDOCHINA BANK
95
MINISTRIES
102
EDUCATION
109
BOOKSTORES AND LIBRARIES
95
BANKS
103
HOTELS
109
AUTO & TRANSPORT
98
INSURANCE COMPANIES
103
APARTMENTS
110
PERSONAL SERVICE & CARE
98
EMBASSIES
104
RESTAURANT AND CAFES
110
TICKETING AGENCIES
99
ORGANIZATIONS
108
SHOPPING & RETAIL
111
HEALTHCARE
100
BUSINESS & PROFESSIONAL SERVICES
108
GALLERIES
112
EMERGENCY NUMBERS
102
COMPUTERS & TELECOMMUNICATIONS
109
ENTERTAINMENT

MINISTRY OF FOREIGN AFFAIRS
ASEM 9 Logo Design
The 9 th ASEM Summit of Heads of State and Government (ASEM9) was hosted from
5-6 November 2012 in Lao PDR. The theme for the Summit was Friends for Peace,
Partners for Prosperity.
The year 2012 marked the 16 th Anniversary of the establishment of Asia-Europe
Meeting (ASEM). Since its inception in 1996, ASEM remarkably expanded its
membership from 26 partners in 1996 to its present 48 from Asia and Europe, thus
reflecting the deepening cooperation between the two regions. The ASEM process
made significant contributions to the promotion of mutual understanding, peace,
stability, development and prosperity of Asia and Europe.
BlueGrass is very honoured
to have been asked to
support the government
with the design of the
ASEM 9 Summit logo
16 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

Throughout the years, ASEM has gone
through the period of complex and
rapid changes. It has faced with many
challenges such as climate change,
economic and financial crisis, high
prices of food and energy, natural
disasters, outbreak of infectious
diseases and others, which have
negatively impacted the socioeconomic
development of the two
regions. Despite the challenges, ASEM
remains relevant and continues to be
an important forum for ASEM partners
to share their thoughts, exchange
views and explore ways and means
in promoting better understanding
and enhancing cooperation between
Asia and Europe and in addressing the
various challenges.
BlueGrass is very honoured to
have been asked to support the
government with the design of the
ASEM 9 Summit logo.
The logo incorporates the spinning
and weaving of silk – a centuries
old tradition in Laos – to form the
alphabets “a” for Asia and “e” for
Europe. The beautiful national flower,
the Dok Champa or frangipani, was
chosen as the central figure in the
logo to represent the pride shared by
the people of Laos for being chosen
to host the conference and the green
thread uniting the “a” and “e” as the
lush forests of Laos.
01. FEATURED WORKS
BLUEGRASS DESIGN JOURNAL
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18 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

Photo source: www.asean.org
ASEAN Summit 2004 Logo Design
The ASEAN Summit is a semiannual meeting held by the members of the Association
of Southeast Asian Nations in relation to economic, and cultural development of
Southeast Asian countries. The 10 th ASEAN Summit in 2004 was the first time Lao
PDR had the honour to host the event.
The image of That Luang Stupa is the focal point of this logo as this internationally
recognised national and cultural icon for Lao PDR symbolises the pride that Laos felt
to be accorded this honour to host the 10 th ASEAN Summit. It is embraced by 10 Dok
Champas, the national flower of Laos, symbolising the 10 member nations of ASEAN
and gifts from the hearts of the people of Laos to the delegates. The blue welcome
banner represents the bond and friendship that forms the foundation of ASEAN.
The 10 th ASEAN Summit in
2004 was the first time
Lao PDR had the honour to
host the event
01. FEATURED WORKS
BLUEGRASS DESIGN JOURNAL
19

ASEAN Summit 2016 Logo Design
The year 2016 marked the second time that Lao PDR was chosen to host the ASEAN
Summit. The 28 th and 29 th Association of Southeast Asian Nations (ASEAN) Summit
was held in Vientiane, Laos from 6 th to 8 th September 2016. Prime Minister of the
Lao PDR H.E. Thongloun Sisoulith was Chairperson of the summit. The theme of the
summit was “Turning Vision into Reality for a Dynamic ASEAN Community”
The summit was attended by the leaders of all 10-member nations of ASEAN —
Indonesia, Malaysia, Philippines, Thailand, Singapore, Brunei Darussalam, Lao PDR,
Vietnam, Myanmar and Cambodia.
The 2016 ASEAN Summit was highly significant and historic as US President Barack
Obama was among the leaders who visit Laos, making it the first time a sitting
president of the United States visited Laos. During his visit, all media attention was
focused on Laos and significantly brought the world’s attention to the plight of
victims of unexploded munitions in Laos.
BlueGrass was very honored to once again be asked to support the government with
its communication design efforts leading up to the ASEAN Summit in 2016.
The design team incorporated the use of a number of imagery to complete the logo.
The circle around the ASEAN Emblem is formed with two hands being wrapped
BlueGrass was very
honored to once again
be asked to support the
government with its
communications efforts
leading up to the ASEAN
Summit in 2016.
20 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

around an eye indicating the strong
bond between member states of the
ASEAN Community. The two hands
symbolise harmony, solidarity, close
partnership as well as aspiration of
the ASEAN Member States to further
strengthen and prosper through
the development of the ASEAN
Community. The eye represents the
ASEAN Community Vision 2025.
The different colours used in the logo
represent :
• Red: Boldness and Dynamics
• Yellow: Prosperity
• Blue: Peace and Stability
• Green: Growth and Harmony
• Orange: Warmth and Happiness
In addition to being representative of
the National flags of ASEAN Member
States, the colours chosen also
symbolise the diversity in ASEAN.
BlueGrass also designed the website
for the 28 th and 29 th ASEAN Summits
and worked with digital partner Cyberia
to develop and deploy the site.
01. FEATURED WORKS
BLUEGRASS DESIGN JOURNAL
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22 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

H.E. Saleumxay Kommasith, Minister of Foreign Affairs, and Ambassador John Williams
AUSTRALIAN EMBASSY
65 th Lao-Australia Diplomatic Relations
Celebration Logo
The Australian Embassy, located in Vientiane, the capital of Laos, offers
a comprehensive range of services to Australian citizens, administers the
Australian development assistance program to Laos, provides advice to
Australian businesses, manages the formal bilateral relationship between
Australia and Laos and provides a visa service for people in Laos planning to
travel to Australia.
Over the years BlueGrass has worked with the embassy on numerous, mostly small
design communication projects. Most recently, the company was chosen to design
the logo of 65 th anniversary of diplomatic relations between Laos and Australia.
01. FEATURED WORKS
BLUEGRASS DESIGN JOURNAL
23

MINISTRY OF INDUSTRY AND
COMMERCE
Ministry Logo Design
The Ministry of Industry and Commerce (MOIC) is responsible for governing and
developing industry and commercial activity in Laos. It is also responsible for
regulating and promoting manufacturing, trade, import and export activity, and for
representing national interest in the international business community.
BlueGrass has worked extensively with the MOIC over the years and was
commissioned to redesign and modernize the MOIC logo in 2016. The logo centred
24 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

around the globe representing the world with the Lao flag pointing upwards to
symbolize the nations growing economy. The nation’s effort to embrace change and
growth towards modernized industry is represented by the blue sprocket.
Since 2008, BlueGrass has designed the award-winning Lao Pavilions for the MOIC
for the World Expos and the China-ASEAN Expo in Nanning. In addition to winning
Pavilion of Charm awards at China-ASEAN Expo, the Lao Pavilions help increase
interest in tourism and investment in Laos.
In 2017, BlueGrass contributed to the One District One Product project managed by
the MOIC by assisting with the redesign of packaging for Lao-made products to help
them stand out better on retail shelves, and by assisting with organizing a seminar for
SMEs on branding and packaging.
The logo centred around
the globe representing
the world with the Lao
flag pointing upwards
to symbolize the nations
growing economy
01. FEATURED WORKS
BLUEGRASS DESIGN JOURNAL
25

MINISTRY OF PUBLIC WORKS AND
TRANSPORT
Ministry Logo Design
The Ministry of Public Works and Transport (MPWT) of the Lao People’s Democratic
Republic has achieved a great deal of institutional success in the road transport
sector over the past 30 years. The ministry has led the construction and expansion
of the road network and, in turn, dramatically improved transport times and access to
economic opportunities for Lao families and enterprises. The MPWT has significantly
improved access to markets and public services across the country and by helping
26 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

to physically knit the country
together. It has steadily expanded
its role in the road transport sector
and serves as a crucial incubator
of commercial enterprise in the Lao
construction sector. It has been a
very energetic ministry in pursuit of
the government’s goals.
The Ministry of Public Works and
Transport (MPWT) approached
BlueGrass to assist with the updating
of the Ministry’s logo. In 2014,
BlueGrass presented a modern,
new design to the Ministry that still
reflected the spirit of the original
logo while delivering a streamlined,
updated look which was accepted by
the Minister.
BlueGrass came up with
a radical design that was
a major shift from the
traditional ministry logos
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JAPAN EXTERNAL TRADE
ORGANIZATION
Clean & Green Campaign Logo Design
Japan External Trade Organization (JETRO) is a government-related organization
that works to promote mutual trade and investment between Japan and the the
world. Originally established in 1958 to promote Japanese exports abroad, JETRO’s
core focus in the 21 st century has shifted toward promoting foreign direct investment
into Japan and helping small to medium size Japanese firms maximize their global
export potential. Since July 2014, JETRO Vientiane implements cooperative activities
to enhance economic partnership between Japan and Laos focusing on two areas:
attracting direct investment into Laos and providing support in developing local
industries of the country.
BlueGrass is very honoured
to have been asked to
develop the logo for
the “Clean and Green”
Campaign
BlueGrass is very honoured to have been asked to develop the logo for the “Clean
and Green” Campaign aimed at encouraging manufacturers in Laos to adopt more
environmentally friendly practices in their operations. The logo was approved
by Lao Prime Minister H.E. Mr. Thongloun Sisoulith and will be implemented by
JETRO in the next year.
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ALO! TECHNOLOGY
Logo Design
Founded in September of 2015, ALO Technology is Laos’ very own brand of technology
products aimed at making quality computers, tablets and mobile phones available at
an affordable price to help meet the needs of the educational and working markets.
In addition to introducing Lao’s own line of IT products at an affordable price to the
local market, ALO! Technology is also the first official Microsoft Partner in Laos. ALO!
Technology aspires to become the information technology leader and the number
one choice for technology products and services, serving the public sector, retail and
corporate markets in Laos.
BlueGrass is proud to have had the opportunity to work with ALO! Technology to
develop their brand communications and also to help design their first showroom
in Laos.
Mr. Thanousone Phonamath
Founder / CEO of Alo! and Planet Online
ALO! Technology is also
the first official Microsoft
Partner in Laos
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PLANET ONLINE
Logo Design
In 1997 two Australian businessmen founded Planet Computers Company Limited
(Laos) - hereafter referred to as “PLANET”, to sell computers and explore the options
for introducing Internet into Laos. One of the founders, Peter Loone coined the name
pl@net based on his initials, and is now known as PLANET. At that time, the only
viable Internet access was achieved by a dial-up across the border to access a Thai
Internet service. The key message PLANET promoted in those pioneering times was:
“The Internet: Bringing Lao to the world; Bringing the world to Lao.”
In the meantime, PLANET was working with the Lao government Ministry of Information
and Culture (MIC) to find ways to introduce Internet cafes to Laos, especially in view
of the country’s booming tourist industry. It was through close cooperation with this
ministry that PLANET was able to launch the country’s first Internet café. This opened
in Vientiane in 1997 allowing fully-licensed access to the Internet.
When PLANET was finally awarded an ISP license in its own right by Lao National
Internet Committee (LANIC) in the year 2000, it quickly moved to start offering a dial
up service to the Lao market. It was able to do that with the help of good cooperation
from ETL, the 100% owned government telecom operator.
The key message PLANET
promoted in those
pioneering times was: “The
Internet: Bringing Lao to
the world; Bringing the
world to Lao.”
Picture on top:
Opening ceremony with H.E. Thansamay
Kommasith, Minister of Posts and
Telecommunications, together with Dr. Robert
Winch, Mr. Praseuth Banchongphakdy, and
Mr. Thanousone Phonamath at the Don Chan
Palace Hotel, Vientiane, Laos (19-Aug-2011)
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Although a number of other providers
had been progressively entering the
Internet market PLANET continued
to be first in the market place with its
innovative services that particularly
addressed Lao conditions. For
example, PLANET was first to introduce
prepaid Internet services. Then, in
what was a major breakthrough,
PLANET was the first ISP or operator
in Laos to offer wireless broadband
Internet services in 2006. A move that
was quite progressive in the world at
the time. It was not long after that that
PLANET set up the first public Wi-Fi
hotspot in Vientiane.
In 2008, Planet Pty Limited was
incorporated in (Hong Kong), by
the same team that started Planet
Computers in Laos. The objective was
for the Hong Kong company to be
the PARENT company which owned
100% of the SUBSIDIARY company
in Laos. This relationship was viewed
as a good way to attract investment
into the Laos company, which indeed
proved to be the case.
In 2009 PLANET launched the
country’s first mobile WiMAX service.
This pilot service was in fact one of
the first such services in the world.
Because it was only a pilot service,
very limited mobility was available.
In 2011 PLANET was proud to launch
its WiMAX-based 4G Internet service
in the Lao capital city of Vientiane.
See elsewhere on the PLANET website
(www.planet.laopdr.com) for the latest
4G Internet products and services
being offered by PLANET.
PLANET was first to
introduce prepaid Internet
services. Then, in what
was a major breakthrough,
PLANET was the first ISP
or operator in Laos to
offer wireless broadband
Internet services in 2006.
Picture on the right:
Planet’s marketing team reaching new heights
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32 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

BRUNEI DARUSSALAM EMBASSY
Prominently located before the
Presidential Palace on Setthatirath Road,
the Embassy of Brunei Darussalam in
Vientiane, Lao PDR, stands today as a
symbol of strengthening bonds between
both nations.
The original twin buildings were built in
1930 for use as administrative offices
and stood as prominent examples
of French Colonial Architecture in
the region. The buildings were later
converted and were residences for the
Minister of Public Works and Minister
of Education until 1975.
Over the years, both houses had fallen
into disrepair by the time plans to
restore them for the Embassy were
explored. Today, like the phoenix
rising from the flames, the buildings
have been restored to their original
grandeur and are now the home of the
diplomatic mission from the Sultanate
of Brunei Darussalam.
BlueGrass’ Architecture Division
was commissioned to develop the
design for the new Embassy of Brunei
Darussalam in Laos. Our architecture
team, along with historic preservation
specialist Jean Christophe Marchal,
conducted a study-trip to Brunei
to study the architectural style and
better understand the culture in order
to develop designs that would include
both Lao and Brunei esthetics.
The final design chosen replicated the
original French-styled buildings while
including tasteful embellishments
of subtle elements that are unique
to Laos or Brunei. This design also
facilitated the preservation of the
historic French-styled buildings, a
request that was made by both the
Ministry of Foreign Affairs and the
French Embassy in Lao PDR.
In their effort to preserve the structures
accurately, BlueGrass architecture
team created highly detailed drawings
of the original structures for future
reference. These detailed drawings
have since been compiled into a 300-
page book that is being used as the
benchmark of historic preservation
education at the National University
of Laos’ Architecture Department.
“Dans un contexte urbain historique de la rue Setthatirath, ce projet témoigne d’
un mariage entre cultures, l’une Laotienne et locale avec son histoire, son héritage
architectural Franco-lao et sa qualité de lieu de vie, et l’autre Brunei avec un
véritable souhait d’intégration pour son nouvel espace de diplomatie dans la
capitale. En respectant le patrimoine existant et historique, le projet a tissé une
architecture liant à la fois l’esprit du lieu, le respect des édifices existants et un
nouveau vocabulaire de détails architecturaux provenant de Brunei.”
Architect Jean Christophe Marchal
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34 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

WORLD BANK
Water and Sanitation Program
The World Bank‘s Water and Sanitation
Program (WSP) supported the
government initiatives to scale up the
urban sector strategy and national
Rural Water Supply Water Sanitation
sector strategy. One of the key WSP’s
program activities was to assist the
Department of Housing and Urban
Planning (DHUP), Ministry of Public
Works and Transport (MPWT), and
National Centre for Environmental
Health and Water Supply (Nam Saat
Central), MOH to pilot urban sanitation
marketing campaigns in Vientiane.
The core idea behind the development
of this project was to develop innovative
ways of creating demand for high
quality sanitation services in urban
areas of Lao PDR.
BlueGrass won a contract in 2008 to
manage a low budget campaign to
promote the World Bank-sponsored
Water Sanitation Project (WSP).
The decision was made to target
schools as part of the campaign.
The end result was an enthusiastic
response to an excellent campaign. The
key to this success was the securing
of hardware supplier Souvanny as a
sponsor. As it turned out the campaign
was very good advertising for Souvanny
as they sold a lot of toilets due to the
campaigns success!
In accordance with the brief
for the WSP project, BlueGrass
created the total communication
design strategy to raise awareness
within the targeted audience. The
campaign included the creation
of a mascot, events and activities
at schools and ended with a
spectacular closing ceremony.
For 2008, the World Bank decided
to implement the Urban Sanitation
Marketing (USAM) programme. The
aim of USAM was to raise awareness
on sanitation and create demand for
BlueGrass won a contract
to manage a low budget
campaign to promote the
World Bank-sponsored
Water Sanitation Project
BlueGrass won a contract to manage
a low budget campaign to promote
the World Bank-sponsored Water
Sanitation Project hygiene and
improved sanitation in urban area
of Vientiane; to create innovative
marketing approach; and to also
mark the International Year of
Sanitation. BlueGrass was chosen to
be the consultant to implement the
USAM project.
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NAHICO & USAID
Avian Influenza Awareness Campaign
In November 2006, the USA-based Academy for Educational Development (AED),
in collaboration with the United States Agency for International Development
(USAID), launched a communication campaign revolving around an invincible
“superhero” chicken figure in an effort to raise awareness about how to combat
avian influenza in Southeast Asia.
Introduced at national water festivals in Cambodia and Laos, Super Chicken (known
as “Super Moan” in Cambodia and “Super Kai” in Laos) was a broad-breasted rooster
with a red cape and strong opinions about healthy behaviours. The action figure,
designed to serve as an engaging but also credible source of good behaviours and
best practices, appeared in public service announcements (PSAs), on posters, in
booklets, and at public events.
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BlueGrass was chosen to
modify the design for the
Super Kai and develop the
communications campaign
This awareness campaign used a fun, entertaining approach to educate people about
how to stop the spread of the bird flu virus. Research was used in the development
of the campaign: AED’s surveys among backyard farmers and their communities
showed that there was both a need and a desire to have more information on specific
steps to prevent outbreaks of avian flu.
The campaign was developed in Cambodia during an AED workshop with
government officials, and then later adapted to the Laos context. (In Laos, Super
Kai had a slightly different look; part chicken and part human, this character was
somewhat bossy in temperament and travelled on motorcycle or boat to help
farmers and communities prevent bird flu outbreaks).
The campaign used a variety of media to communicate concrete information about
how to prevent avian flu. The rooster first appeared in Cambodia in televised PSAs.
In addition to television, Super Kai and Super Moan both appeared on posters and
in booklets. The figures have also appeared in documentaries, in street theatre
performances, and at water festivals. They continue to appear in community-based
activities and events in both Cambodia and Laos.
In Laos, BlueGrass was chosen to modify the design for the Super Kai, develop the
communications campaign and produce the mascot to be used in outreach activities.
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38 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

UNITED NATIONS OFFICE OF DRUGS
AND CRIME
ATS Drug Free Campaign
The United Nations Office on Drugs and Crime (UNODC) contributes to the
achievement of security and justice for all by making the world safer from drugs,
crime, corruption and terrorism. The Regional Programme for Southeast Asia works
towards this goal and is supported by the work of UNODC’s office in Laos.
While continuing regional integration and rapid economic changes within the
country are positive developments, they also present other challenges related to
border security, corruption, drugs and human trafficking.
UNODC works with the Government of Laos and national partners to confront
these challenges, including through projects related to human trafficking and
alternative development.
BlueGrass worked with the Lao Youth, US Embassy and UNODC to develop and
design communications targeted at young people in Laos to get them to stop
abusing drugs.
BlueGrass worked with
the Lao Youth, US Embassy
and UNODC to develop and
design communications
targeted at young people
in Laos to get them to stop
abusing drugs
During the course of the project, BlueGrass team supported research efforts to
understand factors that influenced young Lao drug users which required interacting
with youth in nightclubs, bars and even beer gardens.
The result was a poster campaign focused on a hero that was relatable to youth in
Laos and this was supported by videos and advertisements.
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MINISTRY OF EDUCATION
SHEP Project
Strengthening Higher Education Project (SHEP) is an Asian Development Bank (ADB)
funded project managed by the Ministry of Education and Sports (MOES) tasked with
expanding and improving its higher education system in Lao PDR. It focuses mainly
on upgrading standards at the country’s three public universities: National University
of Laos, Champasak University, and Souphanouvong University. It also improves
access to higher education for disadvantaged groups, particularly for women and
ethnic minorities.
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BlueGrass was selected to work with the Ministry of Education and Sports to develop
14 textbooks that would be used at the three public universities. The project was
executed in phases. Phase I involved the development of content for the books,
Phase II revolved around the design of the 14 books and Phase III was the delivery of
the print-ready designs to the printer chosen by MOES.
Writers and editors were chosen by the MOES from professors teaching the three
public universities. Contents of the books were managed by the MOES and
BlueGrass projects team was responsible for managing the process that included
managing writing workshops and editing/reading sessions.
The BlueGrass design team then completed the layout of the books and delivered
the print-ready files to the SHEP team at the MOES to be printed by the MOES
appointed printer.
BlueGrass was selected to
work with the Ministry of
Education and Sports to
develop 14 textbooks
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LAO AIRLINES
Logo Design
In September 1976 the Civil Aviation Company was formed from the merger of
existing airlines Royal Air Lao and Lao Air Lines. The company became Lao Aviation
in 1979. The national carrier initially started with a mixed fleet of Western aircraft,
including the Douglas DC-3 and DC-4, operating on international and domestic
routes, as well as a fleet of helicopters for more remote regions.
In 2003, the airline was re-branded to become Lao Airlines and on 8 November 2011
took delivery of the first of two Airbus A320 aircraft ordered from Airbus, the second
A320 arriving in December 2011. The A320s are the first jet aircraft to be purchased
42 BLUEGRASS DESIGN JOURNAL 01. FEATURED WORKS

Bluegrass was asked to
redesign the logo for Lao
Airlines, but also tasked
with keeping in line with
elements that were clearly
and visibly Lao style
by Lao Airlines and feature a twoclass
layout seating 126 passengers
in the main cabin and 16 in Business
Class.
Today, Lao Airlines network extends
to twelve international destinations
and six locations within the Lao
PDR. As travel to Laos increases,
Lao airlines continues to expand its
network to include more international
and domestic destinations.
Bluegrass was asked to redesign the
logo for Lao Airlines, but also tasked
with keeping in line with elements that
were clearly and visibly Lao style.
The design team at BlueGrass took
pride in using the beautiful Dok
Champa or frangipani, the national
flower of Laos, as the main image in
the new Lao Airlines logo. The Dok
Champa was chosen to represent the
world-class service that Lao Airlines
provides, while the green leaf was
used to symbolise protection. The
colour blue was used for the font to
represent the vast skies.
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LAO PLAZA HOTEL
Logo Design
Lao Plaza Hotel, the first official
5-star hotel in Laos, has been
welcoming guests since 1997 and is
located in the heart of Vientiane —
famous for its temples and historic
monuments. Conveniently situated
just 6km from Wattay International
Airport, Lao Plaza Hotel is also within
walking distance of a number of
cultural sites including Lao National
Museum, the Lao National Cultural
Hall, That Dam Stupa, Sisaket Temple
and Hor Pra Kaew.
While at the Lao Plaza Hotel, guests
can choose from casual or highend
dining at one of the hotel’s six
dining outlets. Breakfast and all-day
international dining can be enjoyed
at Dok Champa. For lunch and dinner,
guests can choose to dine at May
Yuan Chinese Restaurant or Kiku
Japanese Restaurant. Refreshing
drinks, fresh pastries and snacks can
be found at The Lounge, The Deli
Bakery and Terrace Café by the pool.
The business center is located
within the lobby area where guests
can make use of the computers
and internet, translation as well as
secretarial assistance. The fitness
center features an outdoor pool, a
fully equipped workout room as well
as separate male and female steam
and sauna rooms. For those looking
for a more relaxing afternoon,
both traditional and aromatherapy
massages can be arranged.
Lao Plaza Hotel owners Valerie and
Der Ming Kao worked with BlueGrass
Design Group to design their
corporate logo, we chose to honour
the sisters / owners by incorporating
the two most auspicious colours from
their Chinese heritage – red and gold.
In the original design, we styled the
letters “L” and “P” in gold against a
rich-red background to represent the
uncompromising quality of service
and comfort available at Laos’ first
5-star hotel.
BlueGrass also went on to design all
of Lao Plaza Hotel’s stationery and
contributed to the interior design
for the hotel’s lobby and Blue Note
Karaoke.
We styled the letters “L”
and “P” in gold against
a rich-red background
to represent the
uncompromising quality of
service and comfort
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LAO TELECOM
Logo Design
Lao Telecom, or LaoTel, is the leading operator in the Lao telecom market. The
company is a joint venture between the government of the Lao PDR (51%)
and Shenington Investments (49%). The original concession granted in 1996 was
for an initial period of 25 years. The company provides comprehensive telecom
services in different networks (PSTN, CDMA, GSM, 3G, IP) across the country.
The Lao Telecom logo was designed by BlueGrass (Praseuth Banchongphakdy). A
very distinctive logo, it combined the look of a modern telco with the traditional
aspect of Lao culture. The cultural icon of the naga was cleverly incorporated in the
composition. A naga is a mythical serpent-like creature that is believed by the Lao to
have supernatural powers and lives in the Mekong River and its tributaries.
A very distinctive logo,
it combined the look of
a modern telco with the
traditional aspect of
Lao culture
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www.vivo.com
vivolaos
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DAO HEUANG GROUP
Marketing Communications
In 1998, the Lao government
announced that it would grant 99-
year concessions to businesses that
would invest in agricultural projects
in an effort to encourage more
environmentally-friendly industries
as opposed to those that were just
focused on mining and hydro-power.
By then, the Dao-Heuang Import-
Export brand was already well
established in Southern Laos
because of it’s duty-free operations.
Visionary businesswoman Mrs.
Leuang Litdang founded the Dao-
Heuang companies and saw this as
an opportunity to both support the
government’s policy while at the
same time diversifying her company’s
portfolio to include agriculture.
Along with three other concessionees,
Mrs Leuang received 250 hectares in
the Bolaven Plateau and began working
with the tribal villagers to cultivate
coffee on the land. With limited initial
knowledge about the coffee industry,
Mrs Leuang went to Vietnam and spent
time personally learning everything she
could about the coffee business. She
applied her knowledge to her allocation
of 250 hectares of fertile volcanic land
on the Bolaven Plateau and turned
it into the most successful coffee
plantation in Lao PDR.
In 2002, the company successfully
harvested its first crop of coffee beans
and the rest is history. Today, Dao
Coffee operates its own state-of-theart
coffee production facilities and is
Starting with the very
effective branding
strategy including the now
very familiar Dao logo,
BlueGrass actually operated
as the company’s sales
representatives for 3 years
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the most recognised coffee brand in
Laos. Its products – from beans, freezedried
instant coffee and canned coffee
beverages – are exported regionally in
marketing such as Thailand, Vietnam,
Cambodia, Myanmar, China, Japan
and Singapore, realising Mrs Leuang’s
dream of expanding beyond just the
Lao market.
Dao-Heuang Group has since grown
and diversified to include several other
FMCG products, including Dao Foods,
Dao Water, Dao Tea and Dao Cocoa.
In 2002, Praseuth began working on the
rebranding, repositioning and marketing
of the company and the coffee. He first
recommended the cosolidation and
rebranding of the different Dao-Heuang
companies under one umbrella – Dao-
Heuang Group.
With the knowledge that Mrs Leuang
had visions of taking her coffee
products beyond just the Lao market,
Praseuth knew he had to help
reposition the coffee products under
its own brand and recommended
establishing “Dao Coffee” under the
Dao-Heuang Group umbrella. After
much convincing, he helped establish
the Dao Coffee brand and developed
its corporate identity.
In 2004, the opportunity to showcase
Dao Coffee in Chiangmai at the Royal
Flora Ratchaphruek presented itself
and Praseuth was asked by the Lao
government to design the national
pavilion. A smaller version of the Lao
Pavilion was designed and constructed
for Dao Coffee at the Expo.
The Royal Flora Ratchaphruek pavilion
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proved to be a success for Dao Coffee
products and investors from Thailand
responded with enquiries about
franchise possibilities while others
were interested in setting up shops in
Chiangmai with the Dao Coffee brand.
With this success, Praseuth was
then challenged with the design and
development of suitable packaging
for Dao Coffee products. In order to
preserve the products, he discovered
that most successful international
coffee companies adopted the foillined,
vaccum packaging that had
to be printed utilizing the form of
printing called rotogravure. While this
initially incurred higher investment,
the returns reaped were from longer
shelf-life for the products and
preservation of the quality and flavour
of the coffee.
As appreciation of Dao Coffee
products grew, it became clear that
while marketing was essential, a
distribution network was needed to
extend the brand’s reach nationwide.
At this stage, distribution was handed
to a specialised company while
BlueGrass continued to support with
marketing and packaging design for
other Dao-Heuang products.
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LAO GOLDEN PAGES
Mr. Peter Evans
Praseuth had set up
BlueGrass and so Telstra’s
departure presented an
opportunity for BlueGrass
Telstra, the Australian telecom giant,
had an office in Laos in the 1990s as
it pursued business opportunities in
the country. In 1995/96 it published
a pilot national telephone directory
in cooperation with Enterprises
des Telecommunications Lao (ETL),
the then government-owned
monopoly telecom provider. Praseuth
Banchongphakdy had just returned
to Laos in 1993. Having worked on
the publication of the Yellow Pages
in Australia, he was soon working
for Telstra in Laos to assist with the
production of this proposed new
telephone directory. A huge amount
of energy went into this project and
the end result was the successful
publication of this pilot directory.
Telstra did not continue the telephone
directory business, closing its office
and departing Laos in 1998. By this
time Praseuth had set up BlueGrass
and so Telstra’s departure presented
an opportunity for BlueGrass. In quick
time, BlueGrass negotiated a deal with
the MCTPC to publish the national
telephone directory. The contract
was for 10 years. BlueGrass sprang
into action commencing the project in
February 1999. Praseuth asked Peter
Evans, who had been Telstra’s Country
Manager in Laos, to return to Vientiane
to head up the project. In what was
widely acclaimed as a truly magnificent
feat BlueGrass managed to publish the
directory by December of that same
year. It was a combined White Pages/
Gold Pages directory.
Singapore Telecom had earlier acquired the rights to the
name Yellow Pages in Laos and BlueGrass was therefore
unable to use that branding.
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Praseuth Banchongphakdy
Founder / Principal
Outfit: Lao Derm Premium Collection
Trousers and Eyewear: Kenzo
Shoes: Christian Louboutin

Kiriya (Aii) Banchongphakdy
Managing Director / Business
Development Manager
Outfit: Kenzo
Watch: Rolex

" Business and technology together will
contribute to the economic growth of Lao PDR "
Thanousone (Ka) Phonamath
Business Partner
Outfit: Lao Derm Premium Collection
Trousers and Shoes: Paul Smith

Pakham Banchongphakdy
Chief Administrative Officer
/ Finance Director
Outfit: Tyna Inspiration of Silk
Scarf: Lao Textiles by Carol Cassidy
Bag: Louis Vuitton
Watch: Cartier
Jewelry: Tiffany & Co.

Vilaylak (Ce) Sayasenh
Office Manager
Outfit: Tyna Inspiration of Silk
Shoes: Yves Saint Laurent

Vanessa Phannavong
Marketing Coordinator
Outfit: Tyna Inspiration of Silk
Jeans: Levis
Shoes: Kenzo

Kelvin Wee
Marketing Communication Manager
Scarf and Shirt: Khang
Shirt Design: Kelvin Wee
"Twenty-two years of experience
cannot be bought. It is earned."

(From L-R)
Vanida Sayasetha
Sales Assistant
Sompheng (Noina) Phomany
Administrative Support Manager
Max Inthavong
Sales Assistant
Hunney Chanthamaly
Sales Assistant
Outfits: Ministry of Silk

(From L-R)
Vannaly Thanavanh
Finance Assistant
Outfit: Ministry of Silk
Virhoun Maggala
Finance Manager
Outfit: Ministry of Silk
Suit: Hugo Boss
Baoulaphan Chitaphone
Accountant
Outfits: Ministry of Silk

(From L-R)
Ouy Seangsavangkoun
Graphic Designer
Outfit: Ministry of Silk
Shoes: Fred Perry
Marc Roa Tobias
Creative Designer
Outfit: Ministry of Silk
Shoes: Dolce and Gabbana
Souliya (Noil) Sisourath
Design Studio Manager
Outfit: Ministry of Silk

(From L-R)
Soukthaviphone (Souk) Thepphithak
Receptionist
Outfit: Taem by Tyna
Dokkeo Sylavongkham
Production Assistant
Outfit: Ministry of Silk
Vilayvanh (Toy) Phanthanavong
Administrative Assistant
Outfit: Taem by Tyna

Ketar Mueangmany
Finance Assistant
Souliphone (Jip) Rattanavong
Graphic Designer
Outfits: Ministry of Silk

Chanthakham (Jackey)
Douangphachanh
Production Manager
Outfit: Ministry of Silk
Eyewear: Ray-ban
T-Shirt and Jeans: Levis
Production Team:
Sith
Anousa (Dam) Phongsanouvong
Sangkhan (Nui) Chalernphone
Sonethavy (Kiat) Sihalard
Sypaserd (Tony) Keomanyvong
To Naphaphan

BILLIE GANENDRAN
MICHELE HORNE
BERTRAND LACHERIE
PETER LOONE
PETER EVANS
JEAN NOEL
ALEXIA
KENT
BOUNKHAM
MICHAEL WHITE
THONGLOR
SOMSI
VIENGSAMAI
VILAPHONG
THIPPHAPHONE
KANYA
BOUNTHAVY
PHETTHAKOUN
SONGKRAN
SOUPHA
PHOSY
DOKKEO
DEXA
KONGMANY
SOMPHATHAI
BOUNPASEUTH
VILAYVANH
THAVIXAY
VONGSAKOUN
DETHAVISAK
78 BLUEGRASS DESIGN JOURNAL 02. THE BLUEGRASS FAMILY

DAMIAN KEAN
SOMSANOUK
SEAN CUNNINGHAM
SOUDALAT
KAIYASITH
VINCENT
AMOS
SENGKEO
ARIYA
JC MARCHAL
Members of BlueGrass Design Group over the years who helped us get to
where we are today. As our family continues to grow, we fondly remember and
thank those who were part our the journey ... and wish each of them well in all
their endeavours.
PARIYA
TOULOU
BRUNO BUGLIO
SENGPHACHAN
GILLES BOUTE
KINGO
OLOD
THIPKESON
ATEETH
ANOULUCK
NEE
SAKOUN
SOMPHENG
OUDOMLATH
TOM ULUVUS
SOMVALY
PANIN
02. THE BLUEGRASS FAMILY
BLUEGRASS DESIGN JOURNAL
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MASTERMIND
Mastermind is one-stopservice
Creative Marketing
Solutions approach and
a creativity which can
serve clients’ needs in all
dimensions
Mastermind Advertising Agency
Company Limited was founded in 2006
with its main strengths in space design,
project and event management. We
have also carved an unparalleled
niche in the automotive, FMCG, Liquor,
tobacco as well as entertainment
industry. Our commitment is to
continued to excel in Laos market and
we will constantly produce provocative,
sophisticated and relevant solutions
to our client. From retail environment
to out field project, we offer full
service solutions ensuring seamless
integration of your brands initiatives.
MMA commitment to great customer
service and full business solutions to all
our value customers.
Today, Mastermind is one-stopservice
Creative Marketing Solutions
approach and a creativity which can
serve clients’ needs in all dimensions,
which are organizing Event Marketing,
Festive Events, Conducting Research
on Consumers’ Behavior, Creating
Integrated Media Platform, Organizing
Professional Exhibitionsto enhance
the business sector.
80 BLUEGRASS DESIGN JOURNAL 03. FEATURED STORIES

LAO DERM
Established in 2008 by Mrs. Vanpheng Sisoulith, Lao Derm Handcraft is designed
to showcase its boutique founder’s passion for quality Lao silk and clothing. The
name Lao Derm literally translates to “Authentic Lao” which was appropriately
chosen to embody the concept behind Lao Derm Handicraft boutique which
features products that reflect Mrs Vanpheng’s personal love for quality Lao silk
and clothing.
Located on Setthathirath Street, she later added a restaurant to the second
level of the building in 2008 to showcase her love for wholesome, authentic
homemade Lao cuisine. At the restaurant, once can enjoy memorable dining
experiences and be captivated by the authentic Lao cuisine in a contemporary,
elegant setting.
03. FEATURED STORIES
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T’SHOP LAI GALLERY
In February 1993, I visited Laos for few days , we were just few people on the plane
from Bangkok to Vientiane maybe 8 persons only. I took a taxi and I already knew I
was going to stay here I was under e charm of this city. Laos was very quiet at this
time and it was no work for foreigner but I really wanted to stay here. I spent some
time at the morning market and I found a coconut ladle but when I came home, it
fell on the ground and was broken but few pieces was really nice shape I made a
hole and a leather string and I made a necklace , one of my friend was impressed
about the result and she bought it from me and asked me for another one , I made
my first kip at this time but it was not enough to make a living so I find another job
with les ateliers de la péninsule who was looking for some help regarding the first
3 D map of Vientiane , we work together with a young company called BlueGrass.
At the same time , I start to employ a young Laotian to help me to make some some
handicraft with coconut shell , it was instantly very successful and we got more
order every day so I start to employ more Laotian to help me , we created some
mosaics , small furniture etc.
Today after 25 years , I have an art gallery called T’Shop Lai, a work shop and a
laboratory. We still worked with coconut shell but also with eggshell , bamboo, rice
and etc. Most of the thing are coming from the trash and I like to say “trash is cash”
Regarding the laboratory we produce soap , shampoo, body lotion , repellent
mosquito , etc.all are products are natural and the all staff is Lao . I love Laos and
the Laotian and I feel good here , I will never leave, my face is Falang but my heart
is Laotian.
I love Laos and the Laotian
and I feel good here , I will
never leave, my face is Falang
but my heart is Laotian
Michel Marcel Saada
Founder / Managing Director
Lao Coco LTD/Les Artisans Lao
Showroom: T’Shop Laï Gallery
Vat Inpeng Street, Ban Vat Chan
Chanthabouly District
P.O BOX: 7776
Vientiane, Lao PDR
82 BLUEGRASS DESIGN JOURNAL 03. FEATURED STORIES

03. FEATURED STORIES
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TYNA
TYNA Inspiration of Silk and TAEM by Tyna are sister labels featuring the designs of
Lao businesswoman and restaurateur Somphone Phonepaseuth – better known to
her friends and fans as Tyna Lala.
The Inspiration of Silk collection showcases the designer’s finely-tailored and
exclusive, high-end traditional Lao-silk fashions that are designed with subtle yet
elegant, modern twists to them.
Tyna’s TAEM collection is designed for the more contemporary woman with several
of the apparel in this line featuring Tyna’s very own hand-painted artwork.
The Inspiration of Silk
collection showcases the
designer’s finely-tailored
and exclusive, high-end
traditional Lao-silk fashions
84 BLUEGRASS DESIGN JOURNAL 03. FEATURED STORIES

KHANG
The KHANG label is synonymous to high-quality, fine hand-woven Lao silk apparel
and accessories created by Lao master weaver and fashion designer Viengkham
Nathavongdouangsy.
The KHANG label is
synonymous to high-quality,
fine hand-woven Lao silk
apparel and accessories
Weaving is deeply rooted in Lao culture and the Nathavongdouangsy family had
been practicing for many generations when Phaeng Mai Gallery was founded
by Mrs. Phaeng Nathavongdouangsy and her two daughters Kongthong and
Viengkham. With its strong foundation, Phaeng Mai was among the first weaving
businesses registered to export from Laos.
Viengkham established the KHANG label as the sister brand to Phaeng Mai and
began marketing her contemporary line of fashion products designed from the
traditional fabrics she produces. Her designs have received international accolades
including the 2004 and 2006 Seal of Excellence from the Asian Pacific Handicraft
Development Association and the 2005 Good Design Award from Japan.
03. FEATURED STORIES
BLUEGRASS DESIGN JOURNAL
85

MINISTRY OF SILK
Located in the heart of Nam Phu Square, Ministry of Silk is the undisputed hub of
elegance in Vientiane. The first ready-to-wear boutique in Laos aimed at promoting
the Lao fashion industry, Ministry of Silk offers something for every taste — from
simple but elegant outfits for both men and women to one-of-a-kind bespoke
designs to help one stand out from the crowd.
Since opening its doors to the public in March 2012, Ministry of Silk has established
itself as the boutique for Western-styled apparel with that undeniable Eastern
touch of elegance. Established by Lao fashion icon and the founder of Lao Fashion
Week, Pany Siagnavongs, the boutique also features her own designs that exude
her personal sense of timeless glamour. Ministry of Silk now also offers creations by
other well-known fashion designers from throughout South East Asia.
Ministry of Silk has
established itself as the
boutique for Western-styled
apparel with that undeniable
Eastern touch of elegance
86 BLUEGRASS DESIGN JOURNAL 03. FEATURED STORIES

LAO TEXTILES BY CAROL CASSIDY
100% Lao, 100% handwoven, 100% silk
In early 1989, Carol Cassidy and her husband Dawit Seyoum moved from Mozambique
to Vientiane as their careers in the United Nations (UN) brought them to Lao PDR.
Mrs. Cassidy, a weaver, designer and fabric and color expert, was assigned to work
at Lao Cotton, a state enterprise run by the Lao Women’s Union and supported by
the International Labour Organization. Throughout her first year, she discovered the
rich weaving history and traditions of Laos. Carol was “awed by the complexity and
history of witnessing weavers in Laos.” After leaving her position at the UN, Mrs.
Cassidy and her husband decided to establish one of the first private businesses in
Lao PDR. Having been educated in the art of textiles in Scandinavia and the United
States, she was able to recognize and appreciate how special Lao textiles are and
she wanted to contribute to the culture by making sure Lao textile traditions could
find a place in modern society.
In June 1990 Lao Textiles by Carol Cassidy was officially established, aiming to
produce one hundred percent silk and one hundred percent handwoven Lao textiles.
Starting with five employees set up in a historic Lao-French colonial home in the
center of Vientiane where today, Lao Textiles team has grown to consist of more
than 40 weavers, winders, dyers, finishers and others in quality control. Each role
is as important as the other, as each step—assessing the quality of the raw silk,
dyeing, winding, weaving, finishing and quality controlling—is critical in obtaining
a high quality finished product. This process does not solely engage those directly
employed by Lao Textiles, but it also engages the farmers in rural Laos that are
growing the mulberry trees, whose leaves are then used for silk worms to feed on
and produce a cocoon that is then spun into raw silk. This is a community affair, as
weaving in Laos has always been. In addition, weaving is also a family affair and Lao
Textiles has continued this tradition.
The individuals who have contributed their creativity, artistry and skill to Lao Textiles
over the years have mostly remained the same as little turnover has occurred over
the nearly 3 decades the business has been operating. This stability has fostered a
strong family bond between the workers and has promoted quality and excellence
in their weaving. In the words of Mrs. Cassidy, “The family we have created with
our weavers is beyond my expectations.” Family, culture, artistry, fine art, tradition,
and quality are what make Lao Textiles unique, specifically, they are what make Lao
Textiles uniquely Lao.
Family, culture, artistry,
fine art, tradition, and
quality are what make Lao
Textiles unique, specifically,
they are what make Lao
Textiles uniquely Lao
03. FEATURED STORIES
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THAI-LAO FRIENDSHIP BRIDGE 1
Opened on April 8, 1994, it was
the first bridge across the lower
Mekong and was build at the cost of
about £19 million which was funded
by the Australian government as
development aid for Laos. More than
50,000 people cross the Thai-Lao
Friendship Bridge each week, with
weekends being busiest.
The official name of the bridge was
changed by the addition of “First”
after the Second Thai–Lao Friendship
Bridge further south at Savannakhet
opened in January 2007.
The Thai-Lao Friendship Bridge
stretches 1.2 kilometres over the
Mekong, connecting the small border
town of Nong Khai in Thailand with
Vientiane, Laos. A shuttle bus and
train runs across. The border is open
from 06:00 to 22:00 daily. On the Lao
side, the border is 20 kilometres away
from the downtown city centre.
Most nationalities qualify to apply
for visa-on-arrival that is valid for 30
days. The visa fee varies depending on
nationality. These following countries’
passport holders are not eligible for
Laos Visas on Arrival. (Effective from 15
October, 2009) – Afghanistan, Algeria,
Bangladesh, Burundi, Cameroon,
Congo, Cote d’Ivoire, Ghana, Guinea,
Guinea Bissau, Jordan, Lesotho,
Liberia, Libya (Libyan Arab Jamahiriya),
Mozambique, Nauru, Niger, Nigeria,
Pakistan, Senegal, Sierra Leone, Sri
Lanka, Suriname, Syria (Syrian Arab
Republic), Swaziland, Tonga, Turkey,
Zambia and Zimbabwe.
Travellers have several options for
getting to downtown Vientiane from
the Thai-Lao Friendship Bridge. The
Vientiane City State Bus Enterprise
operates a frequent green and white
air-conditioned bus (service #14) that
transfers travellers to the central bus
station where tuktuks are readily
available. The other option would be
to take a songthaew from the bridge
to downtown Vientiane.
BlueGrass Design Group has been
working with the Friendship Bridge
Authorities for 19 years and in 1999
signed the concession for Out-of-
Home advertising for the area.
88 BLUEGRASS DESIGN JOURNAL 03. FEATURED STORIES

03. FEATURED STORIES
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WATTAY INTERNATIONAL AIRPORT
More than 1.4 million people travel through the International and Domestic
Terminals at Wattay Airport each year. Located 3km from capital city Vientiane, it
is operated by the Aéroport du Laos (AL). The airport has a single asphalt-paved
runway, which is 3,000m in length and two terminals, the older domestic terminal
and a new international terminal.
Passenger amenities at the terminals include duty-free shopping, a post office,
banks, ATMs, restaurants, information desks, an internet café, bars and currency
exchange counters. The immigration and custom areas are connected to the aircraft
through sky bridges. Passenger lounges are also available in the terminals.
Airlines serving Wattay International Airport include AirAsia, Air Busan, Bangkok
Airways, China Eastern Airlines, China Southern Airlines, Hainan Airlines, Jeju Air,
Jin Air, Lao Skyway, Lao Airlines, Sichuan Airlines, SilkAir, T’way Airlines, Thai AirAsia,
Thai Airways, Vietnam Airlines.
BlueGrass Design Group is honoured to be a long-term partner of the Lao Airport
Authority and proud to have established business relations since 1999 when both
parties signed the first concession for commercial Out-of-Home Media in Laos.
In 2016, BlueGrass Design Group and Lao Airport Authority also signed 10 year
agreements for 7 additional airports.
BlueGrass Design Group is
honoured to be a long-term
partner of the Lao Airport
Authority and proud to have
established business relations
since 1999
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03. FEATURED STORIES
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ENHANCING YOUR VALUE:
INDOCHINA BANK
Laos is working towards graduation from the list of least developed countries and is
encouraging more business to invest in the country to boost economic growth. The
banking sector is one of the most important investment sectors in the development
process, with the number increasing day by day. Indochina Bank (IB) is one of more
than 40 banking institutions in Laos and is a well known bank that aims to serve
customers and help Lao society. It is enjoying strong growth and has provided jobs
for more than 200 local people, up from the 40 staff who were employed when the
bank opened in 2008.
92 BLUEGRASS DESIGN JOURNAL 03. FEATURED STORIES

The IB headquarter is located in
Vientiane Capital and the bank is
owned by South Korean investors.
Its initial shareholders are the Public
Official Benefit Association of Korea,
the Military Mutual Aid Association
of Korea and Korean individual. The
bank has expanded its branches
and service units from the north
to south of Laos in the provinces
of Xiengkhuang, Luang Prabang,
Luang Namtha, Oudomxay, Vientiane
Capital, Borikhamxay, Khammouane,
Savannakhet and Champassak.
The bank also has plans for further
expansion to other provinces.
IB is ranked among the top of the
table in term of assets, deposits and
loans compared to its peers in banking
circles. The performance of the bank
has been on the upward trend since
its inception with profitability growing
steadily year on year.
IB has its own niche market and is
presently the market leader as far as
car financing is concerned. IB’s future
plan will be to increase its market
share in terms of deposits and loans.
In tandem with the increase, the
bank intends to create a foothold in
other parts of Laos where the bank
presently does not have a branch or
service unit. The bank also intends to
introduce more innovative products
into the market with its newly migrated
IT platform. IB deals with all levels of
society as well as people of different
nationalities. Though it is a foreign
invested bank, many of its customers
are local individuals and businesses.
There are also customers from foreign
communities and businesses.
Since most banks in Laos have
similar products, IB focused on
strong customer service by rendering
courteous and efficient service in
order to have an edge over its peers
in the banking industry. Apart from
quality customer service, IB also
offers very attractive rates, which give
better returns to customers.
IB’s premier banking service is the
most highly sought by customers
where customers enjoy the luxury of
a premier lounge while their banking
transactions are being attended to.
In addition, many benefits awaits
VIP customers.
Laos has enjoyed robust growth with
its GDP hovering over 7 percent for the
past many years. With strong prospects
for infrastructure development,
hydropower, minerals and tourism,
the country was poised to expand its
economy. Based on this fact, IB would
be a part of the present and future
growth of the Lao economy.
03. FEATURED STORIES
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One must be able to
understand the needs and
wants of local people and
businesses so as to cater
the right products and
services for them
With the continued growth and
economic expansion of Laos, IB
will take advantage of this positive
situation to be a partner in growth. IB
will strive to be present in all provinces
of the country in order to serve both
urban and rural communities. IB will
also strive to be the trendsetter in our
own niche market as well as things we
set out to do. Last but not least, IB will
continue to strive for excellent service
when dealing with our customers
while churning out the best returns to
our stakeholders.
Doing business in Laos depends on
an understanding of the local culture
and the working environment of
businesses here. One must be able to
understand the needs and wants of
local people and businesses so as to
cater the right products and services
for them. Although the banking sector
was not as advanced as in some other
Asean countries, the progress made
by the Bank of the Lao PDR over the
past years have brought the standard
of banking up many notches.
There was definitely strong progress
with legislation as well as banking
practices introduced by the Bank of the
Lao PDR in recent years and it would
be in a short span of time that banking
standards would be on a par with the
rest of the Asean region. The success
of IB boils down to its manpower. A
young and dedicated staff force that is
willing to stick together for a purpose.
The team spirit has never waivered
and the systematic planning and
grooming of staff helps to reinforce
the management team. The next credit
should go to the customers of IB. Their
confidence, trust, and loyalty in the
way IB is managed has made the bank
what it is today. And of course the
support of the shareholders as well as
the Board of Directors has smoothen
the work of the management team in
the daily running of the bank.
Last but not least, we would like to
congratulate our business partner,
BlueGrass Design Group Co., Ltd on
their 21st Anniversary. The company
had assisted IB since its inception
in the Bank’s branding and image
building. From brochures to billboard,
it had been instrumental in the
designing and presentation for IB.
Professionally led by Mr. Praseuth
Banchongphakdy, an experience
entrepreneur who is also a Graphic
Designer, the company has been
very well established in Lao PDR. Not
only are they very professional with
their work Blue Grass Design Group
Co. have a great eye for design and
conception. Accommodating, patient
and providing sincere feedback
are their added strength in serving
customers. We would not hesitate to
work with or recommend Blue Grass
Design Group Co. to anyone in need of
its professional service.
Tay Hong Heng
Managing Director
Indochina Bank
94 BLUEGRASS DESIGN JOURNAL 04. DIRECTORY

MINISTRIES
Ministry of Agriculture and Forestry 021 216 004, 021 254 702, 021 216 007 www.maf.gov.la
Ministry of Authority for Science and Technology 021 213 470-148, 021 217 706, 021 213 472 www.most.gov.la
Ministry of Education and Sports 021 216 004, 021 254 702, 021 216 007 www.moe.gov.la
Ministry of Energy and Mines 021 413 000, 021 413 007, 021 414 351 www.mem.gov.la
Ministry of Finance 021 412 409, 021 412 406, 021 911 336 www.mof.gov.la
Ministry of Foreign Affairs 021 415 822, 021 454 175, 021 414 021 www.mofa.gov.la
Ministry of Home Affairs 021 212 545, 021 213 648, 021 213 649 www.moha.gov.la
Ministry of Industry and Commerce 021 453 490, 021 021 453, 021 412 434 www.moic.gov.la
Ministry of Information, Culture and Tourism 021 212 412 , 021 212 411 www.micat.gov.la
Ministry of Justice 021 451 920, 021 415 523, 021 414 102 www.moj.gov.la
Ministry of Labour and Social Welfare 021 213 003, 021 254 314, 021 213 287 www.molsw.gov.la
Ministry of National Defense 021 970 089, 021 911 111, 021 900 708 www.mod.gov.la
Ministry of Natural Resources and Environment 021 263 799, 021 263 437, 021 911 281 www.monre.gov.la
Ministry of Planning and Investment 021 217 020, 021 216 562, 021 217 010 www.investlao.gov.la
Ministry of Post and Telecommunications 021 215 877, 021 216 858, 021 219 857 www.mpt.gov.la
Ministry of Public Health 021 214 001, 021 214 002, 021 214 000 www.moh.gov.la
Ministry of Public Security 021 970 089, 021 970 142 www.laosecurity.gov.la
Minstry of Public Works and Transport 021 412 255, 021 412 252, 021412 250 www.mpwt.gov.la
BANKS
State - Owned Commercial Bank
Agricultural Promotion Bank 021 713 060 www.apb.com.la
Banque pour le Commerce Exterieur du Laos 021 213 200 www.bcel.com.la
Lao Development Bank 021 213 300-04 www.ldblao.la
Specialized Bank
Nayoby Bank 021 264 407-21 www.nbblao.org
Joint State Commercial Bank
Lao China Bank Co., Ltd 021 418 888 www.laochinabank.com
04. DIRECTORY
BLUEGRASS DESIGN JOURNAL
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Lao Viet Bank Co., Ltd. 021 251 416 www.laovietbank.com.la
Private Bank
Booyoung Lao Bank Ltd 021 454 500-2 www.booyoungbanik.com
Indochina Bank Ltd 021 455 000 www.indochinabank.com
Joint Development Bank 021 213 531-6 www.jdbbank.com.la
Lao Construction Bank Ltd 021 285 555 www.lc-bank.com
Maruhan Japan Bank Co., Ltd 021 266 000 www.maruhanjapanbanklao.com
Phongsavanh Bank Ltd 021 212 666 www.phongsavanhbank.com
ST Bank Co., Ltd 021 241 559-62 www.stbanklaos.com
Subsidiary Bank
Acleda Bank Lao Ltd 021 264 994 www.acledabank.com
ANZ Bank Lao Ltd 021 222 700-703 www.anz.com
Bangkok Bank Co., Ltd 021 213 560 www.bangkokbank.com
Bank of Ayudhya Public Co., Ltd 021 213 521 www.krungsri.com
Bank of China Ltd 021 228 888 www.boc.cn
Canadia Bank Lao Co., Ltd 021 227 999 www.canadiabank.com.kh
Cathay United Bank 021 255 688; 031 255 6916 www.cathaybk.com.tw
CIMB Thai Bank Public Co., Ltd 021 255 355 www.cimbthai.com
First Commercial Bank Ltd 021 415 318 www.firsbank.com.tw
Foreign Commercial Bank Branch 021 410 885 www.kasikornbank.com.la
Industrial and Commerce Bank of China Ltd 021 258 888 www.vientiane.icbc.com.cn
International Commercial Bank Lao Ltd 021 419 018 www.icb-lao.com
Krung Thai Bank Ltd 021 213 480 www.ktb.co.th
Malayan Banking Berhad (Maybank) 021 263 100 www.maybank.com
Military Commercial Joint-Stock Bank 021 990 901 www.mbbnank
Public Bank Berhad 021 223 394 www.pbebank.com
RHB Bank Lao Ltd 021 455 117-19 www.rhb.com.la
Saigon Hanoi Bank Lao Ltd 021 968 888 www.shb.com.vn
Saigon Thuong Tin Bank Lao Co., Ltd (Sacombank) 021 260 400 www.sacombank.com.vn
Siam Commercial Bank 021 213 500 www.scb.co.th
Thai Military Bank Public Co,. Ltd 021 216 486 www.tmbbnak.com
VietinBank Lao 021 263 997 www.vietinbank.com.kh
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04. DIRECTORY
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INSURANCE
COMPANIES
Prudential
Assurance General du Laos 021 215 903, 021 215 904
Dhipaya Insurance 020 5231 1717, 020 2283 7522
Lanexang Assurance Public Company 021 265 567, 021 264 789
Lao-Viet Insurance Co., Ltd 021 264 972, 021 264 971
PCT Asia Insurance Co., Ltd 021 315 053, 021 315 054
Prudential 020 5859 7888
ST Muang Thai Insurance 021 253 079
Toko Assurance Co., Ltd 021 812 231, 020 7777 7364
EMBASSIES
Embassy of Australia 021 353 800
Embassy of the United Kingdom 021 487 000
Embassy of Brunei Darussalam 021 255 231
Embassy of Cambodia 021 314 950, 021 314 951
Embassy of Canada 021 353 834
Embassy of Republic of China 021 315 105, 021 315 100
Embassy of Cuba 021 453 813
Embassy of France 021 267 400
Embassy of Germany 021 312 110
Embassy of India 021 352 301
Embassy of Indonesia 021 413 909
Embassy of Japan 021 414 400
Embassy of Korea (Democratic Republic) 021 315 261, 021 315 260
Embassy of South Korea 021 352 031, 021 352 035
Embassy of Kuwait 021 454 700-2
98 BLUEGRASS DESIGN JOURNAL 04. DIRECTORY

Embassy of Luxembourg 021 417 320, 021 417 321
Embassy of Malaysia 021 414 205, 021 414 206
Embassy of Mongolia 021 315 220, 021 315 221
Embassy of the Philippines 021 452 490-1
Embassy of Russia 021 312 219
Embassy of Singapore 021 353 939, 021 353 936
Royal Thai Embassy 021 214 581
Embassy of Timor - Leste 021 410 044
Embassy of Vietnam 021 453 871, 021 413 409
Embassy of the United States 021 487 000
Delegation of the European Union to Lao PDR 021 241 134, 021 241 137
Other Groups
United Nation Children's Fund 021 315 200, 021 314 852
United Nations Development Programme 021 267 777-9
United Nations Office of Drugs and Crime 021 413 204, 021 413 203
United Nations Population Fund 021 315 547, 021 353 051
ORGANIZATIONS
Agence Française de Développement 021 227 005
Action with Lao Children 021 416 064
Association for Aid and Relief, Japan 021 241 467
Basic Needs 021 480 983-9
Care International 021 217 727, 021 212 991
Food and Agriculture Organization of the United Nations 021 413 205, 021 414 500
Handicap International 021 412 110, 021 416 242
Helvetas Swiss Intercooperation 021 263 189, 021 263 190
International Monetary Fund 021 213 105, 021 214 986
Japan International Cooperation Agency 021 241 100-2
Korea International Cooperation Agency 021 263 331-2
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Lux - Development 021 218 405-6
Mekong River Commission Secretariat 021 263 263-4
SOS Children's Villages Laos 021 710 544, 021 710 163
UXO Lao PDR 021 415 767
World Bank 021 450 010, 021 266 299
World Food Programme 021 330 300-7
World Health Organization 021 353 902-3
Cope Visitor Center 021 218 427, 021 241 972
Germany-Lao Development 021 414 753, 021 413 076
Health and Poverty Reduction 021 364 960, 021 264 961
Japan International Volunteer Center 021 243 530
Mines Advisory Group 021 252 004, 021 217 505
Oxfam 021 264 224, 021 264 225
Room to Read 021 254 577, 021 263 850
Save the Children 021 415 432, 021 314 471
Wildlife Conservation Society 021 215 400, 021 243 602
BUSINESS & PROFESSIONAL SERVICES
Accounting
ASA Accounting & Auditing Services 021 415 015
ACE Consultancy Co. 021 219 888
Legal Services
DFDL 021 242 068
LS Horizon 021 217 762
Sciaroni 030 918 3067
Rajah and Tann 021 454 239
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COMPUTERS & TELECOMMUNICATIONS
IT and Telecommunications Equipment
ALO! Technology 021 253 130, 030 539 9947-8
DataCom 021 417 234
Guru 020 7799 9965
ME Shop Sihom 030 777 4873, 020 7770 9642 / Phonsinuan 030 777 4875, 030 576 1145
Internet Providers
Beeline 123
ETL 021 260 012
Lao Telecom 020 5672 4679
Planet Online 021 218 972
Unitel 020 9990 3535
EDUCATION
Schools
Lycée Français Josué Hoffet (French School) 021 260 926
Vientiane International School 021 486 001
Kittisack International School 021 314 979
Panyathip International School 021 412 825
Kintergardens & Pre-schools
Tukata Nursery 020 9997 4085
Aariya Daycare 020 5552 9715
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HOTELS
Crowne Plaza Vientiane
Ansara Hotel 021 213 514, 021 213 523
AV Hotel 021 265 085, 021 265 084
Chanthapanya Hotel 021 241 451, 021 244 283
City Inn Vientiane Hotel 021 218 333, 021 218 444
Crowne Plaza Vientiane 021 908 888
Dhavara Boutique Hotel 021 222 238
Don Chan Palace Hotel 021 244 288, 021 244 111
Green Park Boutique Hotel 021 264 099, 021 263 064
Ibis Vientiane Hotel 021 262 050, 021 263 230
Khamvongsa Hotel 021 223 257, 021 217 712
Landmark Mekong Riverside Hotel 021 266 888, 021 266 899
Lao Plaza Hotel 021 218 800, 021 218 808
Mercure Vientiane Hotel 021 213 570, 021 213 572
Rashmi Plaza Hotel 021 315 088, 021 315 089
Salana Boutique Hotel 021 254 254, 021 254 250
Settha Palace Hotel 021 217 581, 021 217 582
APARTMENTS
La Residence de Pakham
BANSACK Residence 020 29292929
Capitol Risidence 021 255811-2
Domon Apartment 020 55526452
KC Residence 021 254974
La Residence de Pakham 030 500 6097, 020 5659 9168
Le Petit Jardin 021 241 968
Manola Residence 020 56236669
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SC Apartment 020 99454545
Sengvanthong Apartment 021 212179
Sirina Apartment 020 55512452
Kiriya Café by Dao Coffee
PVO Vietnamese Restaurant
RESTAURANTS AND CAFES
American
Ray’s Grille 020 5896 6866
Scorpion Wings 030 5945 367
Bakeries
Bakery by Boris 020 7779 2228
JOMA Bakery and Café 021 215 265
Le Banneton 021 217 321
Bistro
Masa Spoon Café and Bistro 021 261 634
Brazilian
Samba 021 261 777
Cafes
Café Vanille 030 916 0515
Chokdee Café 021 263 834, 020 5610 3434
Kaogee Café 030 595 0000
Benoni 021 213 334
Dao The High Tea 030 588 1488
Kiriya Café 030 500 6097
Kung's Café 021 219 010
Le Petit Jardin 020 2223 3858
Le Trio Coffee 020 2255 3552
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Naked Espresso 030 538 3391
Parisien Café 021 417 233
Chinese
Azor Chinese Restaurant 030 911 6999, 020 5666 6779
Fou Man Lou Restaurant 021 262 249, 021 262 247
Guangdong Restaurant 021 217 364
French
L'Addresse – Cuisine by Tinay 020 5691 3434
La Cave des Chateaux 021 212 192
La Signature at Ansara 021 213 514
Le Vendome 021 216 402
Fusion
Khop Chai Deu Restaurant 021 263 829
Kongview Restaurant 021 520 522,021 520 533
Sen Sen Restaurant Nongbone 030 5777 377, Haysok 030 9850 789
Senglao Café 021 580 588
Suntara Restaurant 021 251 564, 030 280 0789
Tummour Restaurant 021 255 549
International Buffets
Dok Champa at Lao Plaza 021 218 800
Le Café at Mercure Vientiane 021 213 571
Mosaic at Crowne Plaza 021 908 888
Indian
Curry Tree 030 933 1114
Nazim Indian Restaurant 021 223 480, 021 217 958
Dehli Durbar 021 410 013
Flavours and Spices 021 316 617
Italian
Aria Italian Restaurant 021 222 589
L'Opera Italian Restaurant 021 215 099, 021 215 028
Lao Luna D'Oro Italian Restaurant 021 255 193, 021 255 194
Japanese
Fuji Japanese Restaurant 021 222 210
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L’Opera Italian Restaurant
Lao Derm Restaurant
Fujiwara Restaurant 021 222 210, 020 5550 6887
Kiku at Lao Plaza Hotel 021 218 800
Qoo Japanese Restaurant 030 527 9577
Yokohama Japanese Restaruant 020 5583 8226
Lao
Kualao Restaurant 021 214 813, 021 215 777
Lao Derm Restaurant 021 255 283
Ping Kai Napong Restaurant 020 5555 2424, 020 2222 5732
Poysian Restaurant 021 213 173, 020 7771 7011
Sisamout Choumchim Restaurant 021 213 855, 020 5551 1853
Soukvimarn Cuisine Lao 030 589 2345
Tamnak Lao Restaurant 021 413 562, 021 451 854
Malaysian
Four Seasons Restaurant 020 2818 1118
Pizza
Pizza da Roby 020 5998 9926
Swedish Pizza and Bakery 021 254 041, 021 454 177
The Pizza Company 1112
Tyson’s Pizza 021 255 272
Pomodoro Pizzeria 020 9868 4371
Russian
Privet Russian Restaurant 020 2809 7784
Vietnamese
Hoi An 021 255 778
Pho Zap Restaurant 020 5565 5499
PVO Vietnamese Restaurant 021 214 444, 020 5551 5544
PVO Phở 020 5560 1111
Wines & Spirits
Anoteca 021 261 518
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For reservation: 021 413 562
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Cloud 9 Shop 021 240 111, 020 7845 5555
Gecko Wines 020 9994 3256
Haven Duty Free Wattay Airport 021 512 170
Haven Duty Free Lao-Thai Friendship Bridge 1 020 7750 9998
Vansom Wine Shop 021 212 196
SHOPPING &
RETAIL
Mixay Boutic’
Handicraft
Lao Textiles by Carol Cassidy 021 212 123
KHANG 021 540 105
Mixay Boutic’ 020 5550 5282
Saoban 020 9634 5586
Satri Lao 021 244 384
Tshop Lai Boutique 021 223 178
Apparel & Accessories Boutiques
Elegant Boutique 020 5570 2223
Ministry of Silk 021 213 776
Lao Derm 021 244 384
Naree 021 261 613
Tyna Inspiration of Silk 021 262 348
GALLERIES
Eastern Art Gallery and Academy 020 5809 6984
I-Cat Gallery 020 7783 9674
National Institute of Fine Arts 021 314 776
We Gallery 020 5599 9955
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ENTERTAINMENT
Eighteen Nineteen Vientiane
Blu- O Bowling 020 9543 9753, 021 228 093
ITECC Mall Cineplex 030 969 2522
Major Platinum Cineplex Vientiane Center 021 228 090
Eighteen Nineteen Vientiane 020 7617 1819
Galaxy Night Club 020 9563 5142
GoDunk 020 5567 6550
Musso 030 934 4448
Zeus 020 5885 5772
BOOKSTORES & LIBRARIES
Books @ DK 020 5899 6523
The Monument Book 021 252 100
National Bookstore 021 253 153
National Library of Laos 021 212 452
National University of Laos Central Library 021 770 937
AUTO & TRANSPORT
Vehicle Rental
AVIS 021 223 867
SiXT 021 513 228
SLV Car Rental 020 2365 5464
Charter Services
Sout Chai Travel 021 254 512-5
Taxi
Taxi Vientiane Capital Lao Group 021 454 168
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PERSONAL SERVICE & CARE
Beauty
Chic Hair 020 5509 8996
Cleo Salon and Nail Spa 020 9555 8786
The Barber 020 9666 7655
The New Wave 020 5561 7846
Massage and Spa
LV City Massage and Spa 030 525 6699
Manee Spa 021 353 027
Tangerine Garden Spa 021 251 452
Gym
Sengdara 021 254 500, 020 9999 9988
Happiness Gym 020 5699 9299
Sengvixay Gym by Fitwhey 030 588 9599
SAFAA Gym 020 5400 9151
Pet Health Services
Animal Doctors International 021 316 410
International Veterinary Center 021 350 658
iVET 021 454 839
MyVET 020 5550 5849
TICKETING AGENCIES
Kian Min (Laos) Co., Ltd
Dao Tour Co., Ltd 021 215 822
Kian Min (Laos) Co., Ltd 021 212 368
Lao Air Service 021 900 241-3
Lao American Enterprise 021 215 632
Laovieng Travel Co., Ltd 021 222 370
Next Travel and Ticketing Co., Ltd 020 2877 3772
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HEALTHCARE
Alliance International Medical Centre
Clinics
Alliance Medical Centre 021 262 115, 021 312 355
Australian Clinic 021 710 006, 021 710 003
French Clinic 1 021 214 018, 020 5571 7418
French Clinic 2 021 951 105, 021 951 106
French Medical Center 021 617 051, 021 617 041
Mekong Clinic 020 2245 7771, 021 970 485
Dentist
Watthana Dental Clinic 021 252 697, 020 5562 9341
Vertex 020 5655 5505
Public Hospitals
Dermatology Control Center 021 262 115, 021 312 355
Friendship (150) Hospital 021 710 006
Mahosot Hospital 021 214 018
Military (103) Hospital 021 951 105, 021 951 106
Mother and Newborn Hospital 021 617 051, 021 617 041
Police (109) Hospital 020 2245 7771
Setthathirath Hospital 021 351 156
Thongpong Eye Treatment Hospital 021 620 115, 021 612 079
Private Hospitals
Aek Udon International Hospital (Thailand) (+0066-42) 342 555
Alliance International Medical Center 021 513 095, 021 513 096
Lao - ASEAN Hospital 021 330 374, 021 330 376
Lao - Viet Hospital 021 353 493
Mekong River Hospital 030 980 5533
Vientiane- Hanoi Friendship 030 996 6999, 020 9600 8686
Pharmacy
Citi Pharmacy 020 2855 1155
Nou Phuek Pharmacy 021 214 715
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Paramy Pharmacy 021 217 401
Poppy’s Pharmacy 020 5550 4173
Saysaath Pharmacy 021 216 696
Red Cross Society
Danish Red Cross 021 521 585
French Red Cross 021 241 042
Lao Red Cross 021 216 610
EMERGENCY NUMBERS
Rescue Units
Vientiane Rescue Association 1624
Rescue Unit of the Poor People's Foundation of Lao PDR 1623
Nakha Rescue Foundation 1513
Chinese Rescue Foundation 1628
Emergency Numbers
Fire Station 1190
Ambulance 1195
Electricity 1199
Water Supply Station 1169
Electricity District Station (24 hours emergency call)
Xaysettha District 021 463 016
Chanthaboury District 021 212 808
Sisattanak District 021 316 093
Sikhottabong District 021 241 588
Police District Office and Immigration Office
Vientiane Capital Office 1191, 021 212 702-3
Traffice Police at Friendship Bridge I 021 812 044, 021 812 122
Security Guard Office at Friendship Bridge I 021 812040
Head Office of Friendship Bridge 021 812037
Thadeua Checkpoint 021 832025
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Kaoliew Checkpoint 021 670 846
Sikhottabong District 021 212 712
Sisattanak District 021 212 333
Xaysettha District 021 412 456
Chanthabouly District 021 832 062
Hatsayfong District 021 632 016
PakNgeum District 021 890 412
Naxaiythong District 021 632 016
Sungthong District 030 994 9166
Xaythanny District 021 732 061
Disclaimer: the listings in this directory are recommendations only
BlueGrass Design Group Co., Ltd.
Hom 17, Unit 23, Nongbone Village, Saysettha District, Vientiane Capital, Lao PDR
Tel: +856 21 416 636, +856 21 416 637
Nationwide Out-of-home Hotline: 1468
info@bluegrassgroup.la
www.bluegrassgroup.la
Reception
+856 21 416 636-37 Ext: 0
info@bluegrassgroup.la
Administration & Finance
+856 21 416 636-37 Ext: 103
admin@bluegrassgroup.la
Production/Maintenance Team
+856 21 416 636-37 Ext: 106
maintenance@bluegrassgroup.la
Sales Team
+856 21 416 636-37 Ext: 105, 1468
sales@bluegrassgroup.la
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