Rhapsody Magazine 2018 Summer edition

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BEST IN CLASS<br />

A new paradigm of flight is about to take off. Designed for discerning<br />

travelers, the G500 can fly at more than nine-tenths the speed of<br />

sound while surrounding you in a spacious, luxurious cabin.<br />

Make the most of your time. Make it a Gulfstream.<br />

GULFSTREAM.COM<br />

Gulfstream Regional Vice President: Matthew Sandidge, +44 7415 493410<br />

Gulfstream Authorized Sales Represenatives:<br />

+40 741 216 826 (George Liteanu), +421 902 544 464 (Janos Harskuti)<br />

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editorial<br />

They say that asking the right questions takes<br />

as much skill as giving the right answers. For<br />

this <strong>edition</strong>, we put this old saying to the test<br />

by interviewing people whose stories are worth<br />

to be told.<br />

Whether they have built successful brands by<br />

having the courage to follow their dreams or<br />

whether they carry the faith of huge companies<br />

in their managerial hands, these people are<br />

living proof that when there’s a will, there’s a<br />

way.<br />

So, grab a cup of coffee, sit back in your favourite<br />

chair and get ready to discover what this<br />

number has in store. Just to give you a little<br />

hint, besides amazing stories, we have also put<br />

together a list of cultural events worth attending<br />

this summer, not to mention some destinations<br />

that will totally make your next vacation<br />

one to remember.<br />

We hope you enjoy this issue.<br />

<strong>Rhapsody</strong><br />

magazine<br />

Editor: Oana Andreea Bica<br />

Art Director: Corina Gabriela Duma<br />

Business Development Manager: Gabriela Grigorescu<br />

E-mail: contact@rhapsody-magazine.com<br />

Phone: + 40 722 10 10 90<br />

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<strong>2018</strong>, a busy year<br />

for Bentley and Lamborghini<br />

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Earlier this year, we witnessed the reveal of the<br />

world’s first Super SUV, the Lamborghini Urus.<br />

How was it received by the public?<br />

M.T.: The interest for Urus was high long before its<br />

local launch which happened earlier this spring.<br />

Discussions with clients started right when the Super<br />

SUV was first announced back in 2012. The idea of a<br />

Lamborghini that can be driven on almost any type<br />

of road, and, more importantly, any season, was extremely<br />

appealing to many of the brand’s fans here,<br />

in Romania. As a result, in the second half of <strong>2018</strong> we<br />

can already expect to spot Urus on the streets.<br />

Mihaela Tudorica is the Sales<br />

Manager of Bentley and Lamborghini<br />

in Romania. We had the chance to<br />

chat about the newest addition to the<br />

Lamborghini family, Urus, the world’s<br />

first Super SUV and the new Bentley<br />

Continental GT.<br />

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Why an SUV and how much will it keep from<br />

Lamborghini’s DNA?<br />

M.T.: Following two supercars that have met<br />

worldwide success during the past few years,<br />

the launch of an SUV that would match the<br />

extraordinary performances of the Huracán<br />

and Aventador, but that could be driven in a<br />

larger variety of contexts, was a natural step in<br />

Lamborghini’s development strategy. The third<br />

model in the range of the Italian manufacturer<br />

remains loyal to the brand’s DNA and philosophy,<br />

delivering class leading performances and<br />

combining on road and off-road abilities in<br />

unique Lamborghini style. More exactly, with a<br />

4.0 liter V8 twin-turbo engine delivering 650 HP,<br />

Urus accelerates from 0-100 km/h in 3.6 seconds<br />

and reaches a top speed of 305 km/h – making<br />

it the fastest SUV available on the market at the<br />

moment.<br />

What is Urus named after?<br />

M.T.: Sticking to the well-known Lamborghini naming<br />

tradition, Urus bears the name of a special breed of bull.<br />

Urus, also known as the Aurochs, was a large species of<br />

wild cattle that inhabited Europe, Asia, and North Africa,<br />

considered to be the ancestor of modern domestic cattle.<br />

The blazing power and the imposing attitude of Aurochs<br />

are representative of the Italian SUV.<br />

There is no doubt that Lamborghini set the bar high in the<br />

luxury automotive industry. What should we expect from<br />

the Urus?<br />

M.T.: Urus is currently the star of Sant’Agata Bolognese.<br />

The world’s first Super SUV is a true Lamborghini from all<br />

points of view, a high-performance luxury car that can be<br />

enjoyed by both driver and passengers. Urus is equally<br />

suitable for short rides in the city and for long journeys,<br />

capable of supercar-like performances both on road and<br />

on track and also ready for every off-road adventure.<br />

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Let’s talk about another star of the year – the<br />

new Bentley Continental GT. What is new?<br />

M.T.: Almost everything has been redeveloped<br />

and improved at the new Continental GT. Ranging<br />

from the highly sculpted exterior design,<br />

built through a revolutionary technology developed<br />

for the aerospace industry and the enhanced<br />

version of Bentley’s renowned 6.0 litre,<br />

twin-turbocharged W12 TSI engine, delivering<br />

635 PS, to the technology features found in the<br />

cabin of the Grand Tourer, the new Continental<br />

GT is a true game changer in terms of luxurious<br />

sportiness. The highlight of the interior, next to<br />

the exquisite finishes and the peerless attention<br />

to details, is the Bentley Rotating Display – a<br />

revolving three-sided unit, featuring an elegant<br />

wood veneer on one side, a 12.3” touchscreen<br />

and three analogue dials on the other two. In a<br />

nutshell, the new Continental GT is a statement<br />

car, featuring the perfect mix of luxury, comfort,<br />

power and agility.<br />

How do you see the direction of supercar technologies in the<br />

next 10/20 years? Is the future electric?<br />

M.T.: E-mobility is definitely an important topic for the supercar<br />

class as well, but the challenge may be even bigger compared<br />

to other automotive segments, as driving a supercar is associated<br />

with extreme sportiness and power, superior performances<br />

and potent engine and exhaust sounds. Therefore, the<br />

challenge is to adapt technologies to the electric trend and<br />

preserve what is illustrative of the brand. The cars should still<br />

be able to provide extraordinary thrills behind the wheel and,<br />

of course, unspoilt driving pleasure. Last year, Lamborghini<br />

presented its first electric concept car – Lamborghini Terzo<br />

Millennio – a visionary concept, designed to do just that –<br />

deliver authentic emotions on the road and meet the mobility<br />

demands of the future.<br />

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Finding excellence in design<br />

Tudor. Personal Tailor is a fashion label dedicated to men, of British inspiration<br />

and Italian craftsmanship, a custom-made concept reinvented in a perfect<br />

synchronization of the English tailoring along with a dynamic bond to the everyday<br />

customer’s needs. We discussed with Alin Copindeanu, co-founder and CEO, about the<br />

beginnings of Tudor Tailor, the brand’s name origin and future plans.<br />

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How did it all begin?<br />

Alin Copindeanu: The idea came to life after<br />

a trip to UK, in London. I met someone who<br />

was developing a similar type of business<br />

there and I thought this could be a good<br />

opportunity to bring the concept to Romania<br />

as well, on an emergent market, in need of a<br />

brand that would reinvent traditional tailoring.<br />

Is there a story behind the name of your<br />

brand?<br />

A.C.: Although it seems like a Romanian name,<br />

Tudor is inspired by the Tudor Dynasty that<br />

ruled England and was chosen because it’s<br />

easy to pronounce in all languages.<br />

What is, in your opinion, the key to creating an<br />

authentic brand?<br />

A.C.: The key to creating an authentic brand<br />

stands in creating value for all those involved<br />

– from tailors, whose fine mark touches every<br />

creation, to the final customer. We take pride<br />

in offering our clients personalized services<br />

and the slogan “Our client, our priority” is one<br />

of our guidelines. In the end, our goal is not<br />

just to sale suits, but to create a relationship<br />

with our customers.<br />

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Please walk us through the process of creating<br />

a suit? Where does it all begin?<br />

A.C.: A Tudor Tailor costume is a unique piece,<br />

adapted through a made to fit tailoring for each<br />

client, so that it will compliment him perfectly.<br />

It all starts with the measuring process,<br />

which takes around 30 minutes. In this time,<br />

a Tudor Tailor consultant will suggest what<br />

materials options suit one best – we work with<br />

renowned producers from Italy, UK and France<br />

to offer an exceptional quality of<br />

materials. After choosing the material and the<br />

cut, in almost 4 weeks you will have your suit<br />

ready for the final adjustments, if necessary.<br />

Recently we had the chance to catch a glimpse<br />

of your new <strong>Summer</strong> Collection. Please tell us<br />

about its main features.<br />

A.C.: The new <strong>Summer</strong> Collection is dedicated<br />

to the original, creative and confident man.<br />

Since he is the one that really matters, we have<br />

created for him a line of lightweight suits, that<br />

follow the line of the body and that are made<br />

of wrinkle resistant and stain proof fabrics.<br />

We put lightness and comfort first and the<br />

name is a subtle hint to this collection’s<br />

philosophy: “Don’t be a suit”.<br />

What’s next for Tudor Tailor?<br />

A.C.: We are very glad to announce that<br />

TUDOR TAILOR is ready now to be on the<br />

international elegance map and we will<br />

proudly compete with the big brands globally.<br />

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The<br />

GULFSTREAM<br />

From the moment you board a Gulfstream aircraft, the cabin enchants you.<br />

Everywhere you look, everything you touch, you find craftsmanship and a high attention<br />

to detail. The gleam of the finishes on the ledges and tables. The sparkle of the goblets<br />

and flatware. The high-definition quality of the video equipment. Each element<br />

of the Gulfstream interior is exquisitely designed for one purpose – to impress.<br />

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Gulfstream Aerospace Corp. is undoubtedly<br />

known not only for its<br />

engineering excellence, but also for its<br />

amazing interiors. For the second time in<br />

as many years, Gulfstream has been recognized<br />

for its design work. Their Interior and<br />

Industrial Design teams recently earned<br />

<strong>2018</strong> International Yacht & Aviation Awards<br />

for the all-new Gulfstream G500 and<br />

Gulfstream G600 seat and cabin designs.<br />

“This recognition speaks to the creativity,<br />

craftsmanship, quality and<br />

customer-centric design focus inherent<br />

throughout the Gulfstream product<br />

line,” said Mark Burns, president,<br />

Gulfstream. “The Gulfstream G500<br />

and Gulfstream G600 showcase our<br />

ongoing commitment to a high-quality<br />

customer experience that is tailored<br />

precisely for our customers’<br />

productivity, comfort and design<br />

aesthetic. I am incredibly proud of our<br />

very talented team for winning these<br />

awards.”<br />

The fully outfitted G600 test aircraft<br />

earned the Private Jet Design award for<br />

its three-living-area cabin with crew rest,<br />

which demonstrates the flexibility that is<br />

part of the Gulfstream design DNA.<br />

A central focus of the winning G600 design is the<br />

mirrored mid-cabin bulkhead, a literal reflection<br />

of the customer experience and cabin versatility.<br />

Reflection continues in subtle ways, from the<br />

layered, mixed grain on the mocca oak veneer<br />

that catches the light with understated elegance<br />

to the geometric carpet pattern that mimics<br />

the herringbone design of the seats’ perforated<br />

and quilted inserts. The four-living-area G650ER<br />

won the same award in 2017.<br />

Gulfstream’s mission-specific seating, created for<br />

the G500 and G600, took home the seating award<br />

in the Product Category. The seat styles feature<br />

three design aesthetics, Sport, Classic and<br />

Minimalist, that serve as starting points<br />

for customization. The seating was created in<br />

Gulfstream’s Research and Development Center,<br />

where industrial and interior designers, the<br />

engineering team and upholstery shop<br />

collaborated on the aesthetics, ergonomics<br />

and functionality that led to the final design.<br />

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• The Classic seat aesthetic offers an elegant design<br />

with mid-level bolstering that creates a blend of<br />

strong support and generous freedom of movement.<br />

• Sport provides robust bolstering that evokes<br />

high-performance standards and is ideal for long<br />

periods of sitting. The Sport seat includes a contoured<br />

mattress insert for berthing.<br />

• The Minimalist seat provides the least amount of<br />

bolstering in favor of a comfortable conversion to<br />

berthing for the passenger who desires a greater<br />

focus on the sleeping surface for long-range flights.<br />

The individual tailoring of all three seat styles<br />

starts with additional design details such as quilted<br />

inserts; decorative stitching; seat arm accents in<br />

leather, fabric, veneer or lacquer; and Gulfstream’s<br />

wide variety of fine leathers and upholstery, all custom-crafted<br />

for each aircraft.<br />

The G600 interior and seats have been tested as<br />

part of Gulfstream’s rigorous flight-test programs for<br />

the G500 and G600 to ensure the aircraft perform as<br />

they should long before customer deliveries, which<br />

are expected later this year and in 2019, respectively.<br />

This award is only one recognition of Gulsftream’s<br />

focus on customer centric design. The brand is also<br />

known for its exclusive sales and design center in<br />

London, the company’s first such facility outside the<br />

United States, that gives international customers<br />

more convenient access to Gulfstream’s sales and<br />

design staff.<br />

"Because of London’s stature as one of the<br />

world’s financial and cultural capitals, many<br />

of our customers and potential customers<br />

worldwide have business interests there and<br />

visit frequently or have a residence in the<br />

area,” said Scott Neal, senior vice president,<br />

Sales and Marketing, Gulfstream. “They’ll now<br />

have a convenient Gulfstream facility in<br />

London where they can go through the aircraft<br />

selection and cabin-design process easily and<br />

efficiently.”<br />

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FUNCTIONAL, beautiful<br />

Gulfstream strives to make personalizing<br />

the aircraft an enjoyable experience.<br />

Their team of design professionals<br />

demonstrates the same innovation and<br />

expertise as the aeronautical engineers do<br />

in delivering the world’s most advanced<br />

business aircraft.<br />

UNMATCHED<br />

The environment of the aircraft wide-cabin is engineered to<br />

energize. Large panoramic windows, one of Gulfstream’s<br />

signatures, flood the space with natural light. Acoustical advancements<br />

produce a quiet, soothing interior. A cabin replenished<br />

with 100 percent fresh air and pressurized to the lowest altitude<br />

in business aviation reduces the impact of jet lag. A peaceful<br />

journey leaves travellers refreshed on arrival and ready for the<br />

tasks ahead, be they board meetings with peers or board games<br />

with family.<br />

The nearly 5,500-square-foot (511-square-meter) center, located<br />

in the Mayfair district of central London includes a showroom<br />

filled with leather, veneer, fabric and carpet selections along<br />

with conference rooms and customer offices.<br />

As in the Savannah and Dallas centers, customers can use<br />

state-of-the-art visualization software to see a highly<br />

realistic image of a cabin in real time on a touch-screen monitor<br />

or tablet computer screen. The rendering includes cabin<br />

configurations, colors, fabrics and furnishings. The London sales<br />

and design center is staffed by sales executives and support<br />

personnel, including Trevor Esling, Gulfstream regional senior<br />

vice president, International Sales, Europe.<br />

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The best luxury<br />

watches<br />

of <strong>2018</strong><br />

True craftsmanship, attention to details and<br />

impeccable execution – these are the words<br />

that best describe designer watches.<br />

Top luxury brands are in a continuous quest<br />

to reinvent themselves and create quality<br />

timepieces that will capture the essence of great<br />

design. Let’s look at the most popular watch<br />

brands currently on the market, what are they<br />

famous for and which top celebrities and<br />

public figures wear them.<br />

PATEK PHILIPPE<br />

Some of the most high-end timepieces in<br />

the world are produced by Patek Phillippe.<br />

Known as a favourite among royalties, this<br />

prestigious watch brand creates pieces<br />

worth millions of dollars.<br />

Who wears it: Queen Victoria, Nicolas Sarkozy,<br />

Ellen DeGeneres, Robert Downey Jr.<br />

Most expensive product ever sold: Henry<br />

Graves Jr’s Supercomplication watch, sold<br />

for $24 million in 2014.<br />

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VACHERON CONSTANTIN<br />

The story of Vacheron Constantin dates back to the 1755s,<br />

when Jean-Marc Vacheron took basic materials and<br />

created a timekeeping masterpiece. Today, the legacy of<br />

the brand continues, with each piece being carefully<br />

inspected by the Geneva office in order to receive the<br />

Hallmark of Geneva seal of approval. One of the most<br />

famous owners of Vacheron Constantin was Napoleon<br />

Bonaparte.<br />

Who wears it: Donald Trump, Kate Bosworth, Rick Ross<br />

Most expensive product ever sold: King Fouad for<br />

$2,77 million in 2005.<br />

AUDEMARS PIGUET<br />

Audemars Piguet was founded by Jules Louis<br />

Audemars and Edward Auguste Piguet in<br />

1892. The company has been family owned<br />

since its founding and they are known mostly<br />

for one of their watches, the Royal Oak.<br />

Who wears it: James Corden, Tom Cruise,<br />

Lebron James<br />

Most expensive product ever sold: Signed<br />

Audemars Piguet Geneve Leap Year Perp for<br />

$545,000 in 2015.<br />

A. LANGE & SÖHNE<br />

Founded in Germany in 1845, the company was closed<br />

after the Soviet war. In 1990 they made their debut once<br />

again, with highly complicated timepieces. All Lange<br />

watches contain mechanical rather than quartz movements,<br />

and, except for a very few special <strong>edition</strong> watches,<br />

Lange watch cases are made of yellow gold, rose gold,<br />

white gold, or platinum. Lange movements are developed,<br />

produced, and assembled by Lange itself.<br />

Famous wearers: Vladimir Putin, Carmelo Anthony<br />

Most expensive product ever sold: The Platinum<br />

Tourbillon for $333,000 in 2005.<br />

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TAG HEUER<br />

Popular among race car drivers, Tag Heuer<br />

is the first watch to go into space. Like many<br />

other high-end watch companies, the brand<br />

originated in Switzerland.<br />

Famous wearers: Barack Obama, Brad Pitt,<br />

Leonardo DiCaprio<br />

Most expensive product ever sold: Steve<br />

McQueen’s<br />

Heuer for $799,500 in 2012.<br />

JAEGER – LECOULTRE<br />

Jaeger – LeCoultre is a Swiss luxury watch and clock<br />

manufacturer based in Le Sentier, Switzerland,<br />

that dates back to the first half of the nineteenth<br />

century.<br />

The brand is famous for its intricate designs and<br />

hundreds of inventions, including the world’s<br />

smallest calibre, one of the world’s most complicated<br />

wristwatches and a timepiece of near-perpetual<br />

movement.<br />

Famous wearers: Queen Elizabeth II, Matt Damon,<br />

Robert Downey Jr.<br />

Most expensive product ever sold: Atmos 561 for<br />

$425,000 in 2013.<br />

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ROLEX<br />

Each timepiece by Rolex is made by hand and every<br />

component is designed, developed and produced<br />

in-house to the most exacting standards. A true status<br />

symbol in our society, Rolex watches are and they will<br />

probably remain in high demand.<br />

Famous wearers: David Beckham, Kanye West, Justin<br />

Timberlake, Mark Wahlberg<br />

Most expensive product ever sold: Bao Dai Rolex for<br />

$5 million in 2017.<br />

CHOPARD<br />

BREGUET & FILS<br />

Founded in 1775, in Paris, Breguet is one of the<br />

oldest watchmaking companies in the world.<br />

They are famous for their coin-edge cases<br />

and the tourbillon, a technology invented by<br />

Abraham-Louis Breguet.<br />

Famous wearers: Marie Antoinette, Napoleon<br />

Bonaparte, Winston Churchill<br />

Most expensive product ever sold: No. 2667 Precision<br />

Stop Watch from 1814 for $4.7 million in 2012.<br />

Chopard is a Swiss watchmaker<br />

and jewellery maker founded<br />

in 1860 in Sonvilier by Louis-<br />

Ulysse Chopard, originally<br />

known for making ladies'<br />

watches and pocket watches.<br />

In 2013, Chopard started<br />

promoting their products as<br />

using ethically sustainable<br />

gold.<br />

Famous wearers: Kate Winslet,<br />

Colin Firth, Michael Fassbender<br />

Most expensive product ever<br />

sold: Chopard 210 Karat<br />

$26 million in 2014.<br />

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Atlantis Bahia Real<br />

THE PLACE OF ENDLESS RELAXATION<br />

Imagine an island bathed in turquoise blue, crystal clear waters and fringed<br />

with infinite fine white sand beaches. Picture a place where calm is a way<br />

of life which captivates visitors during their entire stay.<br />

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A SEA OF SENSATIONS<br />

Discover a corner of the world unique in its diversity,<br />

its nature, its spectacular beaches and dunes, a true<br />

gift for those who seek a spring climate and a heaven<br />

of sensations beside the ocean.<br />

The Gran Hotel Atlantis Bahia Real 5* G.L. is found in<br />

one of the most beautiful corners of Fuerteventura,<br />

facing the sea, next to the natural park “Dunas de<br />

Corralejo” 1.250 hectares of fine white sand in constant<br />

movement forming dunes up to 50 metres high,<br />

that stretch down until the turquoise blue of the sea.<br />

UNIQUE<br />

Discover a land of dreams set in an atmosphere<br />

of distinction, impeccable service, personalised<br />

attention and exquisite attention to detail.<br />

Enjoy a flood of emotions and be enchanted by<br />

an unique and unforgettable experience by the<br />

shore of the sea.<br />

IDEAL<br />

Enjoy the unique and exceptional views from all<br />

of the rooms and suites of the hotel. The elegance,<br />

comfort and the warm atmosphere of each<br />

and every one will make you feel right at home.<br />

Choose between a wide range of sceneries: the<br />

tropical gardens, the harbour of Corralejo or crystal<br />

clear turquoise blue waters and Lobos Island.<br />

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RELAX<br />

Treat yourself to a long session of relaxation and well being<br />

amidst the restorative bliss of the Spa Bahia Vital. Take<br />

a tour of the spectacular setting of the installations,<br />

designed to create perfect harmony between body and mind.<br />

Reap the benefits of the latest treatments and the most<br />

advanced technology in the world of beauty and health.<br />

Recuperate your energy with personalized programs.<br />

UNFORGETABLE<br />

Coco Beach Chill Out<br />

Take a rest on the Balinese sunbeds whilst watching the<br />

ocean melt into the horizon. Launch yourself into the sea<br />

in an unrivalled setting. The soft murmur of the waves<br />

accompanies your visit to this beautiful corner of the Atlantic.<br />

EMOTION<br />

Discover a new and exclusive area for relaxing in front<br />

of the hotel, designed for your enjoyment. Appreciate<br />

the tranquillity with a cocktail at the Coco Beach Chill<br />

Out.<br />

Rest on the fine white sand and immerse yourself in the<br />

crystal waters.<br />

Treat yourself to a choice from the exquisite new menu<br />

at the Coco Beach Lounge & Club.<br />

The exclusive new Coco Beach Lounge and Club boasts<br />

a privileged location over the waters of the Atlantic.<br />

A place to take pleasure in a variety of gastronomic<br />

experiences with the perfect cocktail for refreshment.<br />

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Ibiza<br />

Located in the heart of the Mediterranean’s undisputed capital of<br />

glamorous parties, ME Ibiza enjoys an almost private feel, perfect<br />

for those who want to dance the night away, but also enjoy some<br />

relaxation time.<br />

We discussed with Adam Munday, the hotel’s General Manager,<br />

about the Ibiza experience and the best that the island has to offer.<br />

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“I think your life is influenced<br />

so much by the people you<br />

meet. I am lucky to be on<br />

an island that has so much<br />

diversity.”<br />

Please tell us a few words about your career.<br />

How did it all begin?<br />

Adam Munday: I began working in a local hotel<br />

close to my house from the age of 16, I then<br />

decided to study and work in hotels at the same<br />

time, I qualified in business and finance administration<br />

whilst working. I progressed from<br />

a trainee to events manager in 4 years running<br />

events for over 1000 people. From then I have experienced<br />

all types of hotel sin various locations,<br />

at the age of 25 I became a General Manager of<br />

my first hotel in the UK.<br />

What is the most challenging thing about being a<br />

General Manager?<br />

A.M.: Finding the right balance, also time…the<br />

day always ends so quick. I always want to make<br />

myself available to my team, to help, support<br />

and answer questions, this is difficult and the<br />

one thing that frustrates me.<br />

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What do you enjoy the most about your job?<br />

A.M.: The people, my team, my guests, the island.<br />

I think your life is influenced so much by the<br />

people you meet. I am lucky to be on an island<br />

that has so much diversity.<br />

What has been the most memorable part of your<br />

experience?<br />

A.M.: In my career I guess being awarded ´one of<br />

the most promising people under 30 year olds in<br />

UK hospitality in 2005´ and now being the General<br />

Manger of the ME Ibiza a Leading hotel of the<br />

world is most definitely a highlight.<br />

What is the best thing about working in Ibiza?<br />

A.M.: The simple answer would be the sun and<br />

the sea but for me the most interesting part is<br />

the people, the culture and this indescribable<br />

VIBE that people talk about, the energy, the<br />

passion and the desire to live life to maximum. I<br />

can’t wait to explore the island more.<br />

What would you say is a must if you are visiting<br />

Ibiza?<br />

A.M.: Cala Escondida for an amazing sunset, I<br />

enjoy Amante for a romantic dinner with my wife,<br />

Santa Gertrudis for a relaxing local coffee, Atlantis<br />

for a great hike to clear your head after an<br />

amazing night out in Dalt Vila walking the streets<br />

taking in some local food and wine.<br />

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What is the biggest highlight of the ME Ibiza<br />

Hotel and what sets it apart?<br />

A.M.: Firstly, the location and view fr om the rooftop,<br />

it is simply spectacular. Also, the Angel Leon<br />

restaurant serving some amazing fish dishes in<br />

the high season, my personal favorite is when<br />

you arrive to the hotel and see the view to the<br />

pool and sea. You must check out some of our<br />

suites too, Santa Eulalia also is worth highlighted,<br />

a beautiful town by the sea,<br />

From a business standpoint, what do you feel<br />

are the biggest challenges facing the hospitality<br />

industry in the next 5 to 10 years?<br />

A.M.: Technology and keeping up with the trends,<br />

hotels used to be the place you went to experience<br />

better than your home but now people<br />

have the latest technology, TV and music systems<br />

in their hands. I also think being able to make<br />

yourself standout against the competition. For<br />

me it is always about the people, making sure<br />

you have the best team possible to deliver awesome<br />

experiences.<br />

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Accommodation<br />

in the heart of the business environment<br />

Launched at the beginning of the summer of 2017, Studio One Accommodation Suites has 32<br />

rooms and it is located in the heart of the West Gate Business Centre business environment.<br />

Studio One Accommodation Suites provides all the facilities that the guests may require – large<br />

sunny rooms, kitchenette, A/C, bathroom, WIFI access thoughout the property, office and minibar.<br />

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Studio One Accommodation Suites is a project that<br />

fulfils the needs of business accommodation that<br />

the companies located in the West Gate Business<br />

Park had. „It is easier and more productive to<br />

accommodate your business partners or colleagues<br />

only 3 mins away from your company’s office,<br />

instead of crossing the entire city during the day.<br />

Nevertheless, this is a premiere on the romanian<br />

office building market that allows the business<br />

people to stay focused on their activity.” declares Liviu<br />

Tudor, the president and founder of Genesis Property.<br />

The facilities that West Gate had allowed the investor<br />

to quickly create this pilot programme for business<br />

accommodation. „Studio One is on the same level<br />

as a 4 stars hotel when it comes to comfort, rooms<br />

size and provided services. We have perfected the<br />

internal flows for 12 months, in order to provide the<br />

best services for our clients. Now we may say it offers<br />

a complete experience.” adds Cristian Slave, General<br />

Manager of Studio One.<br />

Besides the accommodation unit, the entire complex<br />

offers its 10.000 daily customers an entire range of<br />

services – parking spaces (over 800 places), restaurants<br />

and fast-food, supermarket, pharmacy, club, 3<br />

coffee-shops, a library, space for events, car-wash,<br />

a dry cleaning unit, fitness area, tennis court and<br />

outdoor relaxation spaces. „It is a city within the city.<br />

All this happens inside our huge green space (15.000<br />

sqm), like no other business park has.” said Liviu Tudor.<br />

By the end of this summer, the facilities will be completed<br />

with another premiere – the first outdoor pool surrounded<br />

by a running / rollerblade track and situated inside a<br />

business park. The guests will be able to recharge their<br />

batteries before starting a meeting – either run around<br />

the pool or swim in the morning.<br />

Currently, West Gate Business Park has a 100% occupancy<br />

rate and hosts international companies such as Societe<br />

Generale European Business Services, Accenture, Alpha<br />

Bank, Carestream, Citi, Dacia-Renault, Ericsson, Siemens,<br />

Panasonic and WNS. Genesis Property is a real-estate development<br />

company, with over 15 years of experience on<br />

the local market. The company developed Novo Park and<br />

West Gate Business Park, totalizing a leasable area<br />

of 150.000 sqm Class A office spaces.<br />

Genesis Property is also the developer of the first<br />

privately owned student campus in Romania, West Gate<br />

Studios, that has 800 rentable studios.<br />

The total investment made by Genesis Property in<br />

Romania rises over 400 million Euros.<br />

35


36


37


Welcome to<br />

The Lodge<br />

SIR RICHARD BRANSON’S ULTIMATE MOUNTAIN RETREAT<br />

38


Sir Richard Branson’s mountain retreat<br />

in Verbier, perched high in the Swiss<br />

Alps, is the perfect year-round escape.<br />

Complete with nine stunning bedrooms<br />

and suites, an indoor pool, indoor and<br />

outdoor jacuzzis and a friendly team<br />

of experienced staff including a spa<br />

therapist and Michelin-star trained<br />

chefs, The Lodge is a true alpine<br />

paradise, ideal for not just a luxury ski<br />

holiday, but also for an active summer<br />

break.<br />

The Lodge is the perfect place for<br />

holidaying with friends and family.<br />

This picture-perfect chalet features<br />

a variety of rooms to choose from.<br />

For the full experience, choose one of<br />

the master suites, located on the top<br />

floor, with magnificent views of the<br />

mountains and valley opposite.<br />

The suites are very spacious and they<br />

feature centrepiece fireplaces, a<br />

sitting area and a mini-bar. For families<br />

who would like interconnecting rooms,<br />

there’s a secret door in the bookcase<br />

which connect the two Master Suites<br />

together.<br />

39


WHAT’S ON THE MENU?<br />

The food served at The Lodge is one of the highlights<br />

of your stay. Dining can be as formal or informal as you<br />

wish, from full four-course gourmet feasts to healthy<br />

meals with the children.<br />

In summer, meals are served communally, giving you a<br />

chance to share what you’ve been up to during the day<br />

with other guests. You can dine al fresco whilst enjoying<br />

the fresh mountain air on the terrace where there is a<br />

BBQ and bar area.<br />

SUMMER ACTIVITIES<br />

Everyone knows that Verbier is a fantastic resort in<br />

winter, but did you know about all the great things to do<br />

in summer?<br />

From paragliding to canyoning, wine tasting, yoga, rock<br />

climbing, extreme mountain biking, golf, tennis or hiking,<br />

there is for all ages. Burn some energy with a swim<br />

in The Lodge’s 9 metre pool, play on the fames console,<br />

shoot some pool in the games room, relax in one of two<br />

Jacuzzis or be pampered by the in-house spa therapist.<br />

MOUNTAIN BIKING<br />

Verbier is home to the legendary Raid BCVS, stages of<br />

the Tour de Suisse and the Swiss downhill championships.<br />

With hundreds of kilometres of biking trails, ranging<br />

in terrain and gradient, there is something for every<br />

level of mountain biker. If it is the downhill adrenaline<br />

rush you are after, without the effort of the uphill climb,<br />

take advantage of the lift service which operates from<br />

the beginning of July to mid-September.<br />

HIKING<br />

It doesn’t get more Swiss that a hike in the mountains,<br />

on a stream that runs across the middle of the mountain,<br />

called “the Bisse”. Originally used to take fresh water<br />

from the glacier at Mont Fort to the village of Levron,<br />

it is now maintained for walkers and is totally flat for<br />

the majority of the walk.<br />

40


CANYONING<br />

Don a wet suit and take to the water! Brave the icy cold<br />

snow-melt water and climb and jump your way down a waterfall<br />

and river bed. With an experienced mountain guide<br />

with you, you’ll use a variety of climbing and scrambling<br />

techniques to negotiate a course down and through gorges<br />

and waterfalls, including jumping into pools along the way.<br />

PARAGLIDING<br />

Why not take to the sky and see the spectacular sights Verbier<br />

has to offer from the air? Take a tandem flight where<br />

you can sit back and enjoy the experience, or take a course<br />

and go solo.<br />

41


Daniel Ben-Yehuda<br />

General Manager Sheraton Bucharest<br />

Since 2014, Daniel Ben-Yehuda is the<br />

General Manager of the Sheraton Hotel<br />

Bucharest. He first came to Romania<br />

in 2005, to take over the management<br />

of Best Western Parc and later on to<br />

coordinate the hotel’s transformation<br />

in Ramada Parc.<br />

We invited Daniel Ben-Yehuda to a<br />

discussion about his career, the<br />

evolution of the hospitality industry<br />

and his view on sustainable luxury.<br />

Please tell us a few words about your career in<br />

the hospitality industry. When did you join the<br />

Sheraton Bucharest Hotel?<br />

Daniel Ben-Yehuda: I have been working for<br />

Sheraton since 2000. I started in a big resort in<br />

Elad – Israel - as Resident Manager, having this<br />

position for 3 years. Between 2003 and 2005 I<br />

have managed Sheraton Hotel in French Polinesia<br />

and, starting with 2005, I moved to Bucharest,<br />

where I have been managing 2 hotels of 4,<br />

respectively 3 Star in the north part of the city.<br />

Since 2014 I am the General Manager of<br />

Sheraton Bucharest Hotel. I took over the<br />

hotel's management when Starwood Hotels<br />

& Resorts Worldwide entered the local<br />

market, through a franchise contract with<br />

Grand Plaza Hotel. It was then when the<br />

hotel started the transformation process.<br />

After almost one year and an investment of<br />

over 6 million Euro, the renovation project<br />

was ready and the first local Sheraton Hotel<br />

was launched.<br />

42


What are the main features that set your hotel<br />

apart from the competition?<br />

D.B-Y.: At Sheraton, our guests can explore the<br />

genuine comfort and the higher level of services<br />

of our 270 luxurious rooms & suites, including a<br />

Presidential Suite and 27 smart executive suites,<br />

all equipped with our signature Sheraton Sleep<br />

Experience® Bed, 42 inch flat screen TV and inroom<br />

entertainment, relaxing window corners,<br />

from where you can admire a spectacular city view<br />

and amazing sunsets on clear sky days.<br />

Everything they need for an effortless stay<br />

awaits at the Sheraton Club and within the elegant<br />

restaurants, Avalon and Benihana Japanese<br />

Steakhouse & Sushi Bar, which combine the best<br />

ingredients with the latest cooking techniques, to<br />

deliver amazing taste sensations.<br />

We know how important it is to escape from<br />

routine and relax, so we recently launched the<br />

Skyview Pool and SPA, a true oasis with a beautiful<br />

panorama both over the city and the blue sky. The<br />

pool is provided with a special system that allows<br />

you to swim against the current of air or water,<br />

three hydro massage areas and also two fountains<br />

for cervical massage. All these in a heated water<br />

pool, at the perfect temperature. For a complete<br />

pampering session, we have also prepared a variety<br />

of wellness & SPA treatments.<br />

The attention to details is part of our philosophy<br />

of making a closer connection to our guests needs<br />

and interests.<br />

What are your previsions for the hotel<br />

industry in the following years?<br />

D.B-Y.: Romania went into a deep economic crisis<br />

between 2008 & 2013 and since then, the hotel industry<br />

is trying to go back to where it was before.<br />

We foresee a positive evolution for the following<br />

period and a natural growth of hotel industry.<br />

Nowadays, sustainability is in high demand, particularly<br />

amongst millennials. Will luxury hotels<br />

go green in the future?<br />

D.B-Y.: Sustainability is a big demand also in the<br />

hotel industry. Sheraton Bucharest Hotel is committed<br />

to driving sustainability into the operations<br />

while exceeding its guests’ expectations. We are<br />

following the trend and we have been implementing<br />

various sustainable politics: Make a Green<br />

Choice program (Make a Green Choice (MAGC) is<br />

our guest-facing sustainability and loyalty program<br />

in which our guests can choose to help<br />

reduce the environmental footprint. Any guest at<br />

a participating SPG hotel can Make a Green Choice<br />

by forgoing full housekeeping for up to three days<br />

in a row (excluding their check-out day). For each<br />

night a guest opts into MAGC, they receive 250-500<br />

Starpoints or a $5/5€ Food & Beverage voucher,<br />

while helping to reduce the use of water, energy<br />

and chemicals; we are recycling and avoiding plastic<br />

in the hotel (using paper cups & glass as much<br />

as possible).<br />

In the near future, the luxury hotels will try to lead<br />

this trend.<br />

QUICK QUESTIONS:<br />

Describe the Sheraton experience in three<br />

words: SERVICE. COMFORT. PAMPERING<br />

Favorite spot inside the hotel: Actually, I have<br />

two: Benihana Japanese Steakhouse & Sushi<br />

Bar and Skyview POOL<br />

Favorite place to travel in Romania:<br />

Two again - Prahova Valley & Danube Delta<br />

Favorite Romanian dish: Sarmale :)<br />

43


44


45


Osteria Francescana<br />

THE BEST RESTAURANT IN THE WORLD FOR <strong>2018</strong><br />

This year, culinary masterminds from five continents gathered in Bilbao, Spain, for the<br />

famous award ceremony that each year names the best 50 restaurants in the world.<br />

This year’s champion was Italy’s famous Osteria Francescana and head chef<br />

Massimo Bottura, whose amazing recipes brought him back to the top spot,<br />

which he first held in 2016.<br />

46


Osteria Fancescana owns 3 Michelin stars and is known<br />

for its original dishes and playful approach to classic<br />

cuisine.<br />

Bottura’s famous creations includes dishes such as<br />

“Autumn in New York” or the famous dessert “Oops, I<br />

Dropped the Lemon Tart”, a deconstructed lemon tart<br />

that the chef thinks it embodies “perfect imperfection”.<br />

“We built this together.<br />

I’m not going to<br />

disappoint you, I’m going<br />

to show the world that<br />

chefs in <strong>2018</strong> are much<br />

more than the sum of their<br />

recipes, if we stay<br />

together.” said Bottura.<br />

The World’s 50 Best Restaurants list is organized and<br />

compiled by William Reed Business Media. It is created<br />

from the votes of more than 1,000 restaurateurs, chefs,<br />

food writers, and gastronomes.<br />

Bottura is not only an extremely talented chef, he is<br />

also an art lover and more recently, he has become<br />

known for Food for Soul, an international non-profit<br />

organization, original from Milan, that feeds the<br />

homeless and hungry.<br />

During his acceptance speech, which he delivered<br />

on stage with his wife Lara Gilmore, Bottura took the<br />

chance to once again underline the fact that chefs<br />

and everyone in the restaurant business must realize<br />

that they have the power to change the world. At<br />

the press conference following his win, he said: “I am<br />

going to use this spotlight to make even stronger the<br />

changes there are going to be [..] Feed the planet.<br />

Fight waste. […] We have to involve all the community<br />

of chefs … pushing the spotlight you have to make the<br />

invisible visible is extremely important.”.<br />

The second position of the top was claimed by El Celler<br />

de Can Roca in Girona, Spain, while Mirazur in Menton,<br />

France, took home the third place. Eleven Madison<br />

Park, last year’s winner, was bumped all the way to the<br />

fourth position, mostly due to being closed part of the<br />

year for renovations.<br />

France finished the year with five restaurants in the<br />

top, two of them situated in top ten. England and<br />

Italy each had four restaurants in the top, while Peru<br />

claimed three positions, two of them in top seven.<br />

The restaurant Hiša Franko in Slovenia, owned by Ana<br />

Roš (The World’s Best Female Chef Award, 2017), is the<br />

only restaurant from Central & Eastern Europe ranked<br />

in the top, as number 48.<br />

47


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48


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49


LacertA winery,<br />

the story behind the perfect wine<br />

When and how did the Lacerta story begin?<br />

Walter Friedl: It all started with me looking for a<br />

good glass of local wine 2002 in Bucharest........<br />

Without success.<br />

The name Lacerta has a very interesting meaning<br />

behind it. Could you tell us more about it?<br />

W.F.: The LacertA – “The Lizard” in Latin – is our<br />

mascot. Our nearly 10.000 visitors per year from<br />

all over the world can watch the beautiful creatures<br />

running around in our vineyard. They are<br />

cute and a sign that our wine-garden is an ecologically<br />

friendly territory. We love these animals.<br />

That was the reason we “borrowed” their name<br />

for our wines.<br />

Just like Bordeaux and Tuscany, the LacertA<br />

winery stretches along the 45th parallel, in<br />

a region called Dealu Mare. Here, the springs<br />

are wet and the autumns are long, dry and<br />

sunny, allowing the vineyards to produce<br />

wines with a rich, complex, and silken taste.<br />

Walter Friedl, LacertA winery's partner, told us<br />

more about the story behind it.<br />

Why Romania? Can we compete with wine<br />

making countries such as France or Italy?<br />

W.F.: Great red and white wines had been produced<br />

in our wine region long before France and<br />

Italy. The “terroir” here is known as one of the<br />

best wine regions in the world. Rains in spring,<br />

snow in winter and dry and very long and sunny<br />

autumns are a guarantee for world class wines<br />

with a full body and very aromatic and elegant<br />

taste. Blind tastes at several international competitions<br />

showed us that our wines can easily<br />

compete with the top wines of France and Italy.<br />

Of course, a lot has to be done to let the wine<br />

connoisseurs in the world know about it. But we<br />

are working on it. We export already in 19 countries<br />

including Japan and China.<br />

50


51


What is your favourite type of wine?<br />

W.F.: The wine which our clients love. Currently it is<br />

our flagship red wine Cuvee IX, a wonderful blend<br />

of the best red wines we have including the local<br />

Feteasca Neagra (“Black Maiden Wine”). Of course,<br />

our “white wine made out of red grapes” – “Blanc de<br />

Noir” - is very popular and I love this wine personally<br />

a lot.<br />

What is your idea of a day well spent?<br />

W.F.: Being together with my wife and my friends and<br />

nice food prepared by a talented chef and the fitting<br />

wines. Preferable in a region which is not too cold<br />

and safe. A “nice to have” would be a good view. Of<br />

course, great music would be nice like from my compatriot<br />

Wolfgang Amadeus, but I wouldn’t mind if it<br />

is Sting or Elton John. A swimming pool or a clean,<br />

sandy beach? Why not? Fun, of course!<br />

Please no stories about politics, religion or money.....<br />

What do you like best about Romania?<br />

W.F.: The humor of the population. And that they<br />

don’t take themselves too seriously. They can laugh<br />

about themselves. Plus, the beautiful countryside.<br />

Especially our wine region “Dealu Mare”, which is<br />

only an hour away from the International Airport of<br />

Bucharest.<br />

This is a unique paradise.<br />

Any future plans for Lacerta?<br />

W.F.: Our master plan is to improve the quality of<br />

our wines even more. Daily. We are listening to our<br />

clients. We learn a lot from them about how we can<br />

fulfill this target.<br />

52


LEONIDAS<br />

taking further the legacy<br />

of the master-chocolatier<br />

For four generations now, Leonidas has been<br />

crafting with tireless passion and respect for<br />

tradition the best pralines.<br />

Their recipe for success? Impeccable freshness<br />

and always using chocolate made of 100% pure<br />

cocoa butter.<br />

From fresh butter, to Morello cherries from<br />

the Périgord, almonds from Italy and Valencias<br />

oranges, Leonidas’s variety of ingredients<br />

used in each praline recipe are sure to please<br />

even the most pretentious ones.<br />

We had the chance to discuss with<br />

Ion Codreanu, master franchiser of Leonidas,<br />

about chocolate, early beginnings and future<br />

plans.<br />

How did the story of Leonidas begin in Romania?<br />

I.C.: Before 2009 there was a single Leonidas representative<br />

on the local market. That was the year in which I took matters<br />

into my own hands. I adopted a whole new business strategy,<br />

changing the way Leonidas approached the local market.<br />

I initially went for the corporate market together with opening<br />

a flag-ship store in the most commercial area of Bucharest<br />

(Dorobanți). The next stage was to approach other markets in<br />

major cities of Romania (Iași, Cluj-Napoca, Timișoara). Currently,<br />

we are at the third development phase: market consolidation,<br />

increase authentic consumption for the chocolate lovers and<br />

– of course – consolidating and expanding the LCC concept<br />

(specialties chocolate drinks, with therases) in Bucharest and<br />

other locations.<br />

53


What were the main challenges and opportunities?<br />

I.C.: Educating the market was and still is the<br />

most challenging part. We constantly organized<br />

PR events, tasting “parties”, grand opening<br />

events, we also had the chance to be regularly<br />

approached by the media, we did corporate<br />

events and also partnered with prestigious<br />

cultural events. All these because we really<br />

believe that if we have the chance to talk directly<br />

to the consumers and give them just a little<br />

taste of Leonidas – we knew that they will<br />

become Leonidas fans. After all, Leonidas is a<br />

100 year’s old perfected brand. Impossible to<br />

resist.<br />

This is the way we increased our Leonidas<br />

community, with chocolate lovers coming to us<br />

to buy for them or for their closest friends.<br />

Our opportunity was that we knew of the<br />

existence of an increasing demand in quality<br />

chocolate products. And the offer was either<br />

limited or too expensive. So we identified this<br />

market niche, delivering professional services,<br />

not only products. We built our own story<br />

around the famous Leonidas brand.<br />

What’s next for Leonidas? Do you plan on expanding<br />

your network?<br />

I.C.: We will continue to expand to the developing<br />

cities in Romania, together with the<br />

consolidation of our existing network.<br />

Our target is to become a landmark on the<br />

quality chocolate segment, quality and stylish<br />

corporate gifts market and also on the chocolate<br />

and coffee shops segment.<br />

Which is the most interesting praline assortment<br />

from Leonidas?<br />

I.C.: First of all, I have to say that we have over<br />

100 pralines in our offer. All of them are made in<br />

Belgium, based on recipes from the best chocolatiers<br />

in the world. 100% cocoa butter, without<br />

frozen products and only the finest ingredients.<br />

Thus being said, I want to state out that all of the<br />

pralines are more than interesting. Each and one<br />

of them has its own personality and story.<br />

Manon Café is the most famous of our offer. This<br />

is the real Diva of Leonidas, celebrated all over<br />

the world. Even in Japan, Manon Café has its<br />

adapted recipe, because of the local regulations.<br />

But besides the renowned pralines, I have to<br />

admire the new Leonidas trend, with some of the<br />

most intriguing aromas and ingredients: balsamic<br />

vinegar, sesame, elderflowers, passion fruit,<br />

lavender, violet ganache, just to name a few.<br />

Which praline assortments do clients preffer<br />

the most?<br />

I.C.: Usually, the preferred pralines are with milk<br />

chocolate, but also with dark chocolate, but with<br />

low cocoa contain (54%). The classics fillings<br />

are always wanted (vanilla, ganache, cherries,<br />

bananas, butter or cream based pralines. But,<br />

in the last months we had a constant demand<br />

increase for other assortments, with unique<br />

fillings: balsamic vinegar, sesame, elderflowers,<br />

passion fruit, lavender, violet ganache. This is a<br />

result of our tasting events in which we always<br />

celebrate the new assortments and spread the<br />

story of each of them. The chocolate lovers<br />

become attached to their preferred pralines and<br />

the come back for more.<br />

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55


Transylvania<br />

a land of magic<br />

56<br />

Right in the heart of Romania, guarded by the high peaks of the Carpathian Mountains,<br />

lies a land blessed by nature, Transylvania.<br />

Home to many legends, mysterious castles, fortresses and churches, medieval festivals<br />

and beautiful traditions, this picturesque land is well known for its remote Saxon villages,<br />

charming cities and natural reserves.<br />

Probably the most vocal admirer of Transylvania is Prince Charles, who doesn’t miss any<br />

chance to speak warmly about the region and to encourage people to travel to Romania.<br />

If Transylvania is on your list for an upcoming trip, we recommend you stay in one of the<br />

guesthouses below, in order to live the Transylvanian experience to the fullest.


Kálnoky Castle<br />

Micloșoara, Covasna<br />

The story of the castle starts in the XVII century,<br />

when Kálnoky István III first mentions the construction<br />

of a house in Micloșoara. The house was<br />

meant to be a hunting manor, and it combines<br />

Renaissance, Baroque and neo-Classical architecture.<br />

The 19th-century main guesthouse, or Upper<br />

House, has two stories and a cellar. Drinks are<br />

served in a drawing room with high-backed armchairs,<br />

next to a fireplace with white and blue tiles<br />

that bear the Kálnoky emblem. Meals are served<br />

in the cellar on a long wooden table in front of an<br />

open fire.<br />

Nearby there are numerous castles, former manors<br />

and fortified medieval churches to visit as well<br />

as crumbling Saxon villages, home to members of<br />

Romania's ethnic German minority for 800 years.<br />

The money raised from Count Kalnoky's Estate<br />

contribute to the development of Transylvania and<br />

the preservation of its cultural and natural heritage,<br />

in direct collaboration with The Prince<br />

of Wales’s Foundation in Romania.<br />

Cincșor Guest House<br />

Cincșor<br />

Built in 1910 in the Art Nouveau Style and restored<br />

in 2014, this former Protestant Saxon School in<br />

Cincșor was turned into a guesthouse that offers<br />

the perfect getaway and relaxation for those who<br />

want to live the authentic Transylvanian experience.<br />

Apart from the 4 bedrooms, the guesthouse<br />

features a recreation area in the chimney room,<br />

a breath-taking library room and a well-lit porch<br />

designed as a dining area.<br />

This place is also fit for those who love to discover<br />

various cuisines. All dishes served at Cincșor<br />

are made using only local and carefully selected<br />

ingredients and they are inspired from old Romanian,<br />

Hungarian and Saxon recipes.<br />

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The Apafi Manor<br />

Mălâncrav, Sibiu<br />

Above the small village of Mălâncrav, the Apafi<br />

Manor is an example of recovery and protection<br />

of local architectural heritage. Built in the early<br />

XVII century by the Apafi noble family, the manor<br />

was opened once again in 2007 after extensive<br />

renovation.<br />

British designer David Mlinaric oversaw the interior<br />

design, respecting the original spirit: most of<br />

the objects inside the rooms of the manor are of<br />

local provenience, either originally found inside<br />

the manor, or brought from the nearby villages.<br />

You can choose from five generous rooms, beautifully<br />

furnished with a mix of modern and traditional<br />

pieces and you must visit the library, one of<br />

the central spaces of the manor.<br />

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Biertan<br />

One of Transylvania’s seven Saxon Unesco World Heritage<br />

villages, Biertan feels like a place that was frozen in time.<br />

On the village’s streets you can still find horse-drawn carts,<br />

while in the cobbled village square, artisans still gather to<br />

trade their products.<br />

Meanwhile, right in the heart of the village, a 15th Century<br />

fortified church with nine fortification towers overlooks the<br />

surroundings as a silent guardian.<br />

There are many stories related to this church, but one of them<br />

is by far the most peculiar one. Inside the church grounds,<br />

there is a small building with a room barely larger than a<br />

pantry. For over 300 years, couples whose marriages were<br />

failing, were locked inside this room for six weeks by the<br />

local bishop, in hope that they would rekindle their relationship<br />

and avoid divorce. As strange as it may seem, the idea<br />

was rather successful, since during those 300 years, there<br />

was only one divorce in Biertan.<br />

The Clay Castle of<br />

the Valley of Fairies<br />

Only 40 km from Sibiu, an unusually shaped castle will surely catch your<br />

attention. The Clay Castle of the Valley of Fairies, reminiscent of a Hobbit’s<br />

house, or a setting in one of the Grimm brothers’ novels, is made entirely<br />

from natural materials.<br />

The walls were made of a mixture of earth, water, clay, straws and sand,<br />

while the towers were made of river stone. The place was built by a couple<br />

who wanted to fulfil their dream of living in the countryside and it is<br />

expected to also function as a hotel. The rooms will also feature only<br />

natural and local materials and during the winter time, they will be heated<br />

with simple wood fires.<br />

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Other places not to miss in Transylvania:<br />

Brașov<br />

Known as “Kronstadt” or “The City of the<br />

Crown”, Brașov is one of the most cosmopolite<br />

cities of Transylvania. The architecture, the<br />

numerous museums, the Black Church – the<br />

largest Gothic Church in Eastern Europe, the<br />

First Romanian School, the Rope Street – the<br />

narrowest streets in Europe and Saint Nicholas<br />

Church are just some of the city attraction.<br />

Alba Iulia Carolina Citadel<br />

Located in Alba Iulia, this is a precious symbol<br />

of Romania and the place where the Great<br />

Unification took place almost 100 years ago,<br />

on December 1st.<br />

The city features one of the most spectacular<br />

medieval citadels in the country. Don’t miss the<br />

changing of the guard, which takes place every<br />

day at 11:00 AM, particularly in the summertime,<br />

when it becomes spectacular.<br />

Râșnov Fortress<br />

20 minutes’ drive from Bran Castle you can find one of<br />

the best preserved medieval fortresses built by peasants.<br />

Condé Nast Traveller included Râșnov Fortress in its Top 10<br />

Most Beautiful Snow Castles in the World, so make sure not<br />

to miss it.<br />

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Bran Castle<br />

The Bran Castle has an intriguing story related to the<br />

royal family of Romania and of course, is home to the<br />

legend of Count Dracula. They say that some cloves of<br />

garlic might come in handy if you plan to visit Dracula’s<br />

Castle…particularly on Halloween.<br />

Fortified churches<br />

Transilvania is very popular for its rural landscape and<br />

Saxon legacy. If you would like to spend an authentic<br />

cultural holiday, spend the night in a local guesthouse,<br />

try the local foods and live the simple but genuinely<br />

beautiful rural lifestyle. You will find many beautiful<br />

fortified churches on your path, including Viscri Fortified<br />

Church, dating from approx. 1100.<br />

Corvinus Castle<br />

Also know as the Hunyadi Castle, this place is<br />

the epitome of Gothic Renaissance architectural<br />

style. It is acknowledged as one of the largest<br />

castles in Europe and it is also home to many<br />

legends. One of them says that Vlad the Impaler<br />

was kept here as a prisoner by the Hunyadi<br />

family.


Rediscovering<br />

the glamour of rail travel<br />

There is nothing that matches the magic of a train ride. A hiss of steam, the sound of a whistle<br />

as the train enters the station and the serenity of the travel are just some of the reasons for the<br />

recent renaissance of luxury trains.<br />

Newly redone and beautifully restored, these trains bring back the glamour of the golden days,<br />

when travellers were expected to dress for dinner and elegant waiters served exquisite meals.<br />

If you are longing for such a ride, here are some suggestions:<br />

The Royal Express<br />

JAPAN<br />

Japan’s latest luxury sightseeing train, “The Royal Express,”<br />

runs along the scenic Izu coastline. Izu, with its picturesque<br />

scenery and hot spring spas, is a region that<br />

has been highly celebrated in literature and has many<br />

historical associations.<br />

The Royal Express, known for its elegant royal blue exterior<br />

and gold accents, can carry up to 100 passengers and<br />

it features a dining car, a bar, a children’s play area, live<br />

music on board and even a multipurpose carriage that<br />

can be used for weddings, parties or even art exhibitions.<br />

During the 3-hour ride, the guests are served gourmet<br />

meals, created by celebrated Japanese chefs Michiyo<br />

Kawano and Chikara Yamada.<br />

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The Belmond<br />

Andean Explorer<br />

PERU<br />

Reignite your passion for trains with South<br />

America’s first luxury sleeper train. The Belmond<br />

Andean Explorer journeys through Peru’s natural<br />

wonders and ancient kingdoms, following one<br />

of the highest rail lines in the world. The train<br />

glides from Cusco, the capital of the Inca Empire,<br />

across the Andean plains to Lake Titicaca and<br />

the white city of Arequipa.<br />

You can choose to go on a one-night or twonight<br />

journey in one of the 24 cabins, which<br />

are very spacious and stylish, with handwoven<br />

fabrics and soft tones of alpaca wool.<br />

The Presidential Train<br />

PORTUGAL<br />

Built in 1890 as the Royal Train for King Dom Luis I, this train was<br />

brought back to its original shape in 2010 by a theatre producer,<br />

who invested more than €1 million for a two-year complete restoration.<br />

Nowadays, with each journey it sets out on, the train is host to<br />

unique culinary experiencing, since some of the world’s greatest<br />

culinary talents are invited each weekend to showcase their skills.<br />

Passengers step aboard the Presidential train in Porto, at the<br />

100-year-old São Bento railway station, before being shown to their<br />

individual cabins and served a four-course tasting menu with wine<br />

pairing in the restaurant carriage. Lunch is then followed by an<br />

exclusive wine-tasting at Quinta do Vesuvio estate, before<br />

re-boarding the train to catch live music in the bar carriage.<br />

The three-day package goes on to include further exploration of<br />

the wine region with a private driver, gourmet meals in Porto’s<br />

top restaurants, and overnight stays in two of the region’s most<br />

luxurious hotels.<br />

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The Venice<br />

Simplon-Orient-Express<br />

EUROPE<br />

The list wouldn’t have been complete without the<br />

historic name Orient-Express, which is pretty much<br />

synonymous with luxury train travel. With its polished<br />

wood, sumptuous upholstery and antique fixtures,<br />

the train is the definition of the glamour of the Golden<br />

Age of travel. Belmond's luxury carriages, which<br />

run from London to Paris, Venice and Istanbul, have<br />

perfected the art of travel. Rich details, including fine<br />

fabrics, glossy panelling and soft lighting will surely<br />

take you not just across Europe, but also back in time.<br />

The Golden Eagle<br />

RUSSIA and MONGOLIA<br />

The two-week journey with this Trans-Siberian Railway<br />

traverses more than 6,800 miles from Moscow to<br />

Vladivostok, with a detour along the shores of Lake<br />

Baikal into Ulaan Baatar, Mongolia. The trip includes<br />

a private viewing of the Kremlin, a glass of Champagne<br />

with one foot in Europe and the other in Asia at<br />

Yekaterinburg, and a traditional Russian cooking class<br />

in Irkutsk, “the Paris of Siberia.”<br />

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The best museum exhibits<br />

This summer, Europe’s museum exhibits have a lot to offer. If you’re heading on a trip<br />

to the Old Continent, make sure to include one of these exhibits on your ‘to do’ list.<br />

“CLASSIC BEAUTIES”<br />

at the Hermitage in Amsterdam<br />

Through Jan. 13, 2019<br />

This exhibit features more than 60 sculptures,<br />

paintings and drawings by more than 25 artists,<br />

including Batoni, Canova, Kauffmann, Thorvaldsen,<br />

Mengs. The focus of the collection is the human<br />

body, which has fascinated artists throughout the<br />

centuries. This topic was given a new life in the<br />

mid-eighteenth century, when spectacular archaeological<br />

discoveries of Greco-Roman sculptures were<br />

made in Italy. Artists from all over the world came<br />

to Italy to see the works, which lead to a new movement,<br />

Neoclassicism, dedicated to the depiction<br />

of the human body and its beauty to a whole new<br />

level, pursuing ultimate perfection.<br />

PICASSO, 1932 LOVE, FAME, TRAGEDY<br />

at Tate Modern in London<br />

Through Sep. 9, <strong>2018</strong><br />

Tate Modern’s first solo Picasso exhibition is<br />

a month-by-month journey through the artist’s<br />

prolific “year of wonders”. The 100-plus<br />

works include Girl Before a Mirror and The<br />

Dream, which has never been shown in the<br />

UK before. It also reunites three nudes of his<br />

lover, Marie-Thérèse Walter, for the first time<br />

in 85 years.<br />

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in Europe this summer<br />

“FRIDA KAHLO: MAKING HERSELF UP”<br />

at the V&A in London<br />

Through Nov. 4, <strong>2018</strong><br />

London will host the first exhibition outside<br />

of Mexico to display a collection of Frida<br />

Kahlo’s clothes, cosmetics and other possessions<br />

that were discovered in 2004 at her<br />

former home. Important self-portraits and<br />

photographs will also be displayed, along<br />

with personal items including outfits, letters,<br />

jewellery, cosmetics, medical corsets.<br />

The exhibition also features a few highlights,<br />

such as Frida’s eyebrow pencil, her favourite<br />

lipstick and red nail polish. As Claire Wilcox,<br />

senior curator of fashion at the V&A and<br />

exhibition co-curator said, “this show will<br />

offer a powerful insight into how Frida Kahlo<br />

constructed her own identity”.<br />

ALBERTO GIACOMETTI<br />

at Guggenheim Bilbao in Bilbao<br />

Through Feb. 24, 2019<br />

This is the perfect chance to see<br />

the work of one of Switzerland’s<br />

most famous artists at the Guggenheim<br />

Bilbao. This new exhibition of<br />

Jean Paul Sartre, called “the perfect existentialist artist” covers his<br />

life’s sculptures and paintings, from the cubist and surrealist period,<br />

up to his death in the mid-1960s.<br />

“TOLKIEN: MAKER OF MIDDLE-EARTH”<br />

at the Weston Library at Bodleian Libraries in Oxford<br />

Through Oct. 28, <strong>2018</strong><br />

Author J.R.R. Tolkien, the mastermind behind the wellknown<br />

novels “The Lord of the Rings” and “The Hobbit”<br />

is also a very talented painter, drawer and illustrator. His<br />

work reflects the world that he created in his novels and<br />

for the first time since 1950, it was brought to Europe for<br />

a special exhibit in Oxford. The exhibition features original<br />

watercolours from when he was writing “The Hobbit”,<br />

some previously unseen works and other illustrations.<br />

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Atra Doftana<br />

in the heart of the nature<br />

66


Only one hour and a half away from<br />

Bucharest, far enough from the busy traffic<br />

of Valea Prahovei and the crowded mountain<br />

resorts, on the shore of the Paltin Lake<br />

you can find one of the most avant-gardist<br />

hotels in Romania.<br />

Atra Doftana is based on the world-renowned<br />

concept of “Design Hotel”, featuring<br />

premium services, innovative design and a<br />

high level of care for the surrounding nature.<br />

Its rooms are intimate and they surely offer<br />

a breath-taking view of the lake. Most of<br />

the products used for construction and<br />

decoration are made of natural materials,<br />

in perfect harmony with the surroundings.<br />

The resort also offers various facilities such<br />

as a wellness area with panoramic lake<br />

views, and fitness area, an outdoor terrace, a<br />

dedicated barbeque area, on-site recreation<br />

area on the edge of the Paltinu Lake, a<br />

playground area for children and a generous<br />

land for outdoor activities.<br />

The restaurant offers gourmet cuisine,<br />

remaining true to local gastronomic identity<br />

and reinventing it with international<br />

influences. With a menu that includes a wide<br />

selection of dishes made with local ingredients<br />

and a wonderful collection of<br />

premium wines, dining at Atra Doftana can<br />

be a wonderful experience. The fresh air<br />

empowers each flavour, the sun gently caresses<br />

each dish, while the sound of<br />

the woods creates the perfect background<br />

music.<br />

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The intercharge network conference <strong>2018</strong><br />

showcased new international trends<br />

in the field of digital mobility<br />

For the sixth year in a row, electric mobility specialist Hubject brought together the most important players<br />

in the mobility, energy and technology sectors, at its own intercharge network conference (icnc) in early June <strong>2018</strong>.<br />

This year, more than 1000 international participants from corporations, startups, science, politics, associations<br />

and the media made their way to Berlin, which as a city itself is a showcase for digitalized mobility.<br />

The event’s slogan was “Two Days to Reinvent the Way We Move” and against this backdrop, experts from three<br />

continents discussed the future of mobility. From electric mobility, to autonomous driving, the connected car<br />

and intelligent energy management systems – the conference’s range of topics grew significantly this year,<br />

reflecting the market’s tremendous growth.<br />

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For the sixth year in a row, electric mobility<br />

specialist Hubject brought together the most<br />

important players in the mobility, energy and<br />

technology sectors, at its own intercharge network<br />

conference (icnc) in early June <strong>2018</strong>. This<br />

year, more than 1000 international participants<br />

from corporations, startups, science, politics,<br />

associations and the media made their way to<br />

Berlin, which as a city itself is a showcase for<br />

digitalized mobility. The event’s slogan was “Two<br />

Days to Reinvent the Way We Move” and against<br />

this backdrop, experts from three continents<br />

discussed the future of mobility. From electric<br />

mobility, to autonomous driving, the connected<br />

car and intelligent energy management systems<br />

– the conference’s range of topics grew significantly<br />

this year, reflecting the market’s tremendous<br />

growth.<br />

Lior Sethon of Mobileye, an Intel Company and the market<br />

leader for autonomous driving, gave the opening keynote. Lior<br />

spoke about the rapid development of autonomous vehicles<br />

and the associated opportunities and risks. In his view, autonomous<br />

vehicles do not necessarily need a constant mobile<br />

internet connection, as many say is a requirement. Instead, the<br />

cars can operate independently and based on hyper-accurate<br />

maps. Mobileye wants to launch a self-driving car in cooperation<br />

with BMW in 2021.<br />

Dr. Hang Yin of the State Grid Corporation of China – the<br />

world’s largest energy supplier – offered an in-depth look at<br />

his country, which is leading the world in the field of electric<br />

mobility. State Grid and other players are hard at work on<br />

expanding China’s charging infrastructure and aim to achieve<br />

charging station coverage of 88 percent by 2020.<br />

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Host Thomas Daiber from Hubject offered<br />

some insight into his experience with<br />

collaborations between large companies<br />

and start-ups. If they are set up correctly<br />

and there is a good understanding on both<br />

sides regarding the various working practices,<br />

these types of collaborations are often<br />

highly successful. Particularly in what is still<br />

a young market like digital mobility, this can<br />

lead to significantly increased speed and<br />

innovation.<br />

John Rossant, founder of the organisations<br />

LA CoMotion and NewCities, demonstrated<br />

why and how Los Angeles, one of the world’s<br />

principal car cities, is setting the tone in<br />

terms of electrombility and as a smart city<br />

in many respects. This will further intensify<br />

in advance of the Olympic Games which will<br />

be held there in ten years’ time. Los Angeles<br />

will also present innovations in smart city<br />

transportation to a global audience.<br />

However, is not just LA that continues to develop.<br />

In his keynote speech, Darius Moeini,<br />

from NUMA/DATACITY Germany, estimated<br />

that 73% of all people will live in cities by<br />

2050.<br />

Cities therefore need to adapt and become smart. And the<br />

people living in these cities should also think beyond the issue<br />

of mobility. It’s not just about transportation. All aspects of<br />

urban life are, or will be, connected.<br />

The following panels focused on easier charging solutions and<br />

innovations. In the event’s final talk, Jan Aengenvoort from Next<br />

Kraftwerke, Andrei Rotaru from EnergiMine and Val Miftakhov<br />

from eMotorWerks shed some light on what the world of energy<br />

would be like in the future, with aspects like trading green<br />

energy via blockchain, efficient grid utilization thanks to virtual<br />

power plants and smart charging.<br />

The intercharge network conference (icnc) <strong>2018</strong> was a great<br />

success and not just in terms of the numbers. The event once<br />

again resulted in numerous thought-provoking ideas and<br />

inspirations for the market. The term “Digital Mobility” has not<br />

yet fully been brought to life, however. The industry is traveling<br />

down an exciting path. The next progress report will be available<br />

no later than at the icnc 2019 in Berlin.


together-tomorrow.org


Whenever you are in need of<br />

personalized assistance in handling<br />

even the most complex events,<br />

IDEA EVENTS is the answer.<br />

Our team has a vast experience<br />

in organizing private, corporate or<br />

public events, paying extra attention<br />

to details, personalization and<br />

overall success.<br />

Since its launch in 2016, Idea Events organized<br />

various corporate events, conferences and<br />

debates dedicated to topics of the utmost<br />

importance on the public agenda.<br />

We are proud to say we hosted events with<br />

top speakers, both national and international,<br />

hundreds of attendants, representatives of<br />

the top and middle management of some<br />

of the most important multinational companies<br />

in Romania, specialists with high degree of<br />

expertise in their filed.<br />

72


<strong>2018</strong> started with great events for us, on topics that<br />

made a strong point in the event industry in Romania.<br />

As always, we aimed to challenge the bright minds,<br />

to create the perfect environment for specialists to come<br />

together and exchange ideas and views on the future.<br />

While most of our events cover subjects highly related<br />

to sustainability, environmental causes and the technologies<br />

of the future, occasionally, we also like to party and<br />

indulge in a night of glamour and style.<br />

Luxury meets Luxury – this was the essence of the party<br />

that Idea Events organized for the launch of <strong>Rhapsody</strong><br />

<strong>Magazine</strong>’s previous number.<br />

In the glamorous décor of the historical villa Oromolu –<br />

Qreator by IQOS, the guests were welcomed by renowned<br />

travel & lifestyle brands, such as Gulfstream, Tudor.<br />

Personal Tailor, Simona Semen, Private Jets Europe or<br />

Private Luxury Travel and had the chance to spend a<br />

quality evening, sprinkled with Luc Belaire’s sparkling wine.<br />

We have a lot of great events coming up, so be sure to keep<br />

in touch. You can do that by subscribing to our newsletter<br />

(available on www.idea-events.com) or you can simply drop<br />

an email at one of the addresses below:<br />

gabriela@idea-events.com<br />

oana.bica@idea-events.com<br />

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@rhapsodymagazineRH @RHAPSODYMAG1 @rhapsody_magazine<br />

76<br />

rhapsody-magazine.com

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