Japan Baby Food Sector Market Research Report, Analysis, Opportunities, Economics and Technology, Leading Players, Applications, Revenue :Ken Research

Japan’s Baby Food Sector Market
Outlook: Ken Research

• According to the study, ‘THE BABY FOOD SECTOR IN JAPAN, 2018’, the
baby food market in the country continued to grow in 2017 which was
mainly due to the strong sales of prepared baby food and milk formula
even though the number of new born babies continued to decline. The
country’s growth is the main contributor that has led to a busier lifestyle
for working people and with more females getting employed, the sales of
milk formula and prepared baby food went up considerably.
• Japan is one of the most developed nations in the world. However, the
population demographics raise concern for the country when it comes to
birth rates which have been low since the 1970s. Despite a strong
economy, 2017 hit the country hard as the number of Japanese children
born during the year was reported to be less than a million, the lowest
since reporting began thereby deepening the demographic crunch.
Alternately, the population decline was the highest in the nation’s history,
equivalent to a city the size of Minneapolis, Bristol or Toulouse.

• Many companies have realized the immense potential in the baby food sector.
Kewpie is best known for its jar baby food which is intended for babies at least five
months of age. Kewpie baby food is also available in sealed pouches and plastic
cup containers which have been designed in such a way that it is easy to carry
them around. Another special feature of the company is that Kewpie products do
not contain any of the seven main allergy causing ingredients such as egg, wheat,
milk and peanuts just to name a few. Wakodo is famous for its Wakodo bento
boxes. The company is also known to make frozen dried cubes of baby food.
Despite such innovative products offered by such companies, Meiji remained the
leading player in the Japanese baby food market in 2017 with a value share of
nearly one-third, even after the company’s withdrawal from baby food businesses
other than milk formula. The company has a significant presence in milk formula as
the leading player with a retail value share of nearly half the total in 2017. The
company also leads in innovation in milk formula. It had launched a unique
compressed powder milk formula HohoemiRaku-Raku Cube in 2007. The company
upgraded its development by adding arachidonic acid in 2012 and after this, the
world’s first cube type milk formula was well received by the busy parents in Japan
due to the convenience of no measuring when serving. The increasing popularity
of this product was also supported by the negative aspects of milk formula in
powder format, the dominant milk type formula in Japan.

• Baby food in Japan is expected to register positive
growth for the next few years though, at a small
growth rate, in the presence of a declining
number of new born babies. As more mothers
work after giving birth, it is safe to conclude that
modern parents in Japan are constantly seeking
to save time and effort feeding their babies. If
current trends continue then the population is
said to be reduced to a few tens of millions by
2115 and by 2045 the country will be losing a
little less than a million residents each year.

• To know more click on the link below:
• https://www.kenresearch.com/consumer-products-andretail/baby-care/the-baby-food-sector-japan/150272-95.html
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