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how to use flash with revive adserver

Rich media advertising using the technologies like Adobe flash which is a most popular way of delivering the engaging banner advertisements.

Rich media advertising using the technologies like Adobe flash which is a most popular way of delivering the engaging banner advertisements.

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https://www.<strong>revive</strong><strong>adserver</strong>mod.com/


‣ Rich media advertising using the technologies like Adobe <strong>flash</strong> which is a<br />

most popular way of delivering the engaging banner advertisements.<br />

‣Revive ad server provides a integrated support which makes it easy <strong>to</strong> deliver<br />

and track the performance of <strong>flash</strong> banners.<br />

‣It is <strong>to</strong> be noted that whether the <strong>flash</strong> banners are created based on the<br />

industry standards since the clicks on the <strong>flash</strong> advertisements need <strong>to</strong> be<br />

counted correctly<br />

https://www.<strong>revive</strong><strong>adserver</strong>mod.com/


How <strong>to</strong> add the <strong>flash</strong> files <strong>to</strong> <strong>revive</strong> ad server for delivery:<br />

In order <strong>to</strong> add a <strong>flash</strong> file as a banner, you suppose <strong>to</strong> follow the same<br />

process which has been <strong>use</strong>d for any other type of banners.<br />

Flash files can be loaded <strong>with</strong>in <strong>revive</strong> ad server as a local web server,<br />

external banner or a local SQL.<br />

It will be very good when you <strong>use</strong> that as local web server s<strong>to</strong>rage. There are<br />

many advanced features are available if you upload the <strong>flash</strong> files using the local<br />

web server mode.<br />

It will provide you the ability <strong>to</strong> add a backup image file <strong>to</strong> deliver if the<br />

device doesn’t support displaying the <strong>flash</strong> material like an ios device.<br />

Transparent banner support also will be provided.<br />

https://www.<strong>revive</strong><strong>adserver</strong>mod.com/


Counting clicks on <strong>flash</strong> banners:<br />

Flash banner clicks can be counted by using two techniques:<br />

Using “ClickTAG”<br />

Using hardcoded links<br />

Using click tag:<br />

To count the clicks on <strong>flash</strong> banners, we <strong>use</strong> a variable called “ClickTAG” <strong>to</strong><br />

attain an industry standard.<br />

Once you have a <strong>flash</strong> banner which <strong>use</strong>s the ClickTAG, it would be simple<br />

for the <strong>revive</strong> ad server <strong>to</strong> count the clicks.<br />

While uploading the banner, ensure <strong>to</strong> define a destination URL in the<br />

properties of a banner. Revive ad server then instructs the <strong>flash</strong> banner <strong>to</strong> <strong>use</strong><br />

the destination URL if it is delivered <strong>to</strong> the viewer.<br />

https://www.<strong>revive</strong><strong>adserver</strong>mod.com/


Using “ClickTAG”<br />

Most importantly, if you want <strong>to</strong> change the destination URL, you can go<br />

and change in the banner properties.<br />

You can go for banner preview which will be s<strong>how</strong>n after uploading a new<br />

banner and check whether it takes you <strong>to</strong> the URL you defined.<br />

The ClickTAG variable is case sensitive in some version of <strong>flash</strong>. Revive ad<br />

server tries <strong>to</strong> correct the case sensitivity but it will be always best if you place<br />

the right tag, this will helps <strong>to</strong> avoid the issues.<br />

Along <strong>with</strong> the ClickTAG variable, <strong>use</strong> the clickTARGET, if you fail <strong>to</strong> <strong>use</strong><br />

that, then the <strong>flash</strong> file will <strong>use</strong> the default target variable and it also ignores<br />

when the <strong>revive</strong> ad server tries <strong>to</strong> tell about the alternative targets.<br />

https://www.<strong>revive</strong><strong>adserver</strong>mod.com/


Usage of hard-coded links:<br />

Revive ad server tries <strong>to</strong> count the clicks for <strong>flash</strong> banners <strong>with</strong> hard-coded<br />

URLs which is ActionScript links directly <strong>to</strong> a URL.<br />

This can be possible only <strong>with</strong> the banners s<strong>to</strong>red locally (e.g. Local banner<br />

types) beca<strong>use</strong> it is necessary <strong>to</strong> edit the <strong>flash</strong> files directly.<br />

<br />

This doesn’t support for the external banner type.<br />

If your banner <strong>use</strong>s a hard-coded link and <strong>revive</strong> ad server detects that then<br />

you will be presented a new screen after you submit the banner.<br />

This screen s<strong>how</strong>n as the hardcoded link was detected and will ask you <strong>to</strong><br />

confirm the overwriting of this hardcoded link and the values <strong>to</strong> <strong>use</strong>.<br />

https://www.<strong>revive</strong><strong>adserver</strong>mod.com/


‣ If you like <strong>to</strong> alter the destination URL in the main banner properties, you<br />

can do that.<br />

‣ If you are using a <strong>flash</strong> banner <strong>with</strong> multiple hard-coded URLs, <strong>revive</strong> ad<br />

server can able <strong>to</strong> rewrite these URLs <strong>with</strong> an alternate destination.<br />

‣ Each click will be counted for the same banner ID, it is not by default which<br />

destination a <strong>use</strong>r clicked on.<br />

‣ If you upload a <strong>flash</strong> banner <strong>with</strong> multiple and different hardcoded URLs, the<br />

rewrite URL’s screen will ask you for the multiple destination URLs <strong>to</strong> <strong>use</strong><br />

au<strong>to</strong>matically.<br />

‣ Revive <strong>adserver</strong> might not able <strong>to</strong> overwrite the target if the <strong>flash</strong> banner<br />

doesn’t define any target <strong>to</strong> <strong>use</strong> <strong>with</strong>in its "ActionScript" call of "geturl".<br />

https://www.<strong>revive</strong><strong>adserver</strong>mod.com/


Advanced <strong>flash</strong> options:<br />

If you upload the <strong>flash</strong> banner as a local web server, you may find some extra<br />

options which are available on the main banner properties after created the<br />

banner:<br />

Transparency:<br />

‣ If you enable this option, <strong>revive</strong> ad server may deliver the <strong>flash</strong> banner <strong>with</strong> the<br />

“wmode” options enabled.<br />

‣ This will facilitate if you want the empty space of the <strong>flash</strong> banner <strong>to</strong> be<br />

transparent and if you need any floating html elements <strong>to</strong> appear above the <strong>flash</strong><br />

object.<br />

Backup image:<br />

If suppose, a viewer does not have <strong>flash</strong>, you can upload a non-<strong>flash</strong> image which is<br />

compatible <strong>with</strong> your <strong>flash</strong> banner.<br />

https://www.<strong>revive</strong><strong>adserver</strong>mod.com/

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