RUST magazine: RUST#37

THE BIG 5-0
Wow, RUST’s 50th issue.
That’s something.
Only that was alas,
our last issue, not this
one. It’s my own fault – or maybe
just a little of (past editor) Si Melber’s
(‘hey Si!’) – for you see here at RUST
it seems we number our editions,
but not our special editions. And so it
turns out I missed the crucial count, back
in May, and so with this being our 37th issue, and with 14
special editions also in the mix, this is our 51st. So maybe
rather than celebrating our half century, here’s to the next
half century…
Not that we’re celebrating. No, far from it, there’s
too much to do, still so much development work to
consider. RUST is continuing to evolve as we address
our audience’s needs and the messages we share. We’re
still the publication for the older rider first and foremost,
or rather the mature rider, for there are plenty of wise
old heads on young bodies (and conversely immature
heads on old bodies). So as ever we address the state of
the moto-mind here at RUST, where quality, not quantity
is the measure (although 51 issues – wohooo!). So it’s
not what we say, but how we how we say it, that’s where
we’re evolving.
Only we’re evolving slowly because, heck, it’s hard
to find the time. Between riding enduros on trails in
Portugal, an extended adventure in Mongolia and then
a rush off to Italy for the Beta 2019 launch (words and
images on all in this issue) – and all of them dream rides
– there’s been precious little time of late to write, let alone
evolve, RUST. Hence this 51st issue is running a wee bit
late (your patience is appreciated). And this pressure
isn’t relenting. July’s looking jam-packed too – gotta
love the mid-season. But, like a creeping glacier,
change will come, or rather continue.
So no rhetorical reasoning in this editorial,
there’s no time, we’ll save that for the winter
months. In the meantime I hope you enjoy the
read and you’re enjoying the riding. But most of
all I hope you’re appreciating your ride. It’s not a
given, this riding thing, it’s a privilege.
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