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management report post-closure report/outlook pfleiderer ag 63
Separation of Eltec and Tipla is planned for 2003, and is shown in the end-of-year figures
under “Discontinued operations”. In the long term, the Pfleiderer Group is looking for a partner
for its wind power activities capable of bringing operations forward and providing a suitable
development environment. In view of these developments, this segment is also shown under
“Discontinued operations” in the Corporate Financial Statements of the year under review. Development
of the offshore MULTIBRID ® technology has already reached a pleasingly advanced
stage, and looks commercially promising, given the right corporate environment.
Future Organization
In 2003, the Wood-Based Panels Business Center will be communicating with its customers
focusing more on target groups, and will be operating a more focused marketing concept.
Sales, marketing and production functions will be newly organized on this foundation. An extensive
customer and market study was carried out to analyze the needs of the most important
customer groups in industry and trade. The results of this study will be taken into account in
the future brands concept by Pfleiderer Wood-Based Panels.
A new flexible production and logistics network means that products will be available
at very short notice, strengthening Pfleiderer Wood-Based Panels as a core operating segment.
Bringing together the different production sites in Germany ensures that short delivery times
can be upheld, even for small order volumes. As a result, nearly all of the product range will be
available within 48 hours. Ensuring that all production plants achieve the same product quality
and variants means that customers will gain from constant quality and short delivery times
throughout the whole range of products.
Focusing on the Wood-Based Panels and Infrastructure Technology Business Centers,
while divesting Insulation Technology and Doors and Windows means that as of January 1,
2003 the Pfleiderer Group is operating with lean overhead structures, which will give it the
strength to fight harder for leading positions in the market. This is also reflected in changed
management structures. Shorter decision paths, greater efficiency and tighter interlocking
of strategic and operative tasks are expected as a result.
Changes in Personnel and Social Policy
The Pfleiderer Group intends to continue its current personnel policy. The Group’s productivity
is constantly being monitored with regard to the efficiency of its employees and structures.
The personnel development scheme, part of the Pfleiderer Business Campus, will continue
in 2003 as part of the Company’s long-term development strategy. In particular, various
schemes and measures will be introduced to the organization on a widespread basis and will
be extended to additional employee areas. At the same time, expenditure for personnel development
has been trimmed back as part of the general program to save costs.