PDF, 1.2 MB - Pfleiderer AG

16 %
20%
11 %
3%
■ DBS
■ Chipboard
■ Postforming Elements
■ HPL
■ Tongue and groove board
Share of sales product segments
Wood-based panels
management report segment report pfleiderer ag 29
50%
Sales by Product Group
Direct-coated particleboard is the product group with the highest sales in Germany for
Pfleiderer Wood-Based Panels, accounting for around 50 percent of sales. This is followed by
raw particleboard (around 20 percent), and post-forming elements (around 16 percent).
High-pressure laminates (11 percent) and tongue and groove board (3 percent) round off the
product ranges.
Sales by Region
In 2002, Pfleiderer’s Wood-Based Panels Business Center recorded around 47.5 percent of
sales in Germany. Accordingly, the home market remains the most important market in terms
of both total volume and sales. Sales in this market were down by around 2 percent compared
to 2001. However, the 2 percent increase in exports proved a welcome development, underpinning
the Company’s focused strategy of greater independence from the German economy.
Overall, exports generated around 29 percent of sales for the Company’s wood-based
products. The most important export countries for Pfleiderer Wood-Based Panels are the
Benelux countries, France, the U.K., Denmark and Austria. The percentage of exports to the
U.K. increased by 3 percent from 14 to 17 percent, while a hard-fought Benelux market
declined by 2 percent to 24 percent. In France, the Company has created its own sales and
distribution network, with exports up from 6 to 7 percent.
Pfleiderer is present on the Polish market through two sites, Grajewo and Wieruzow.
Accounting for around 19 percent of wood-based panel sales for the Pfleiderer Group, the
Polish market remains stable. Here, too, greater quantities were sold, offsetting a fall in prices.
Nevertheless, sales of foil produced by Pfleiderer for board coating declined. On the other
hand, film sales, another decor product, increased strongly. Higher sales of Pfleiderer’s core
products – raw particleboard and direct-coated boards – almost completed compensated for
the fall in prices, with exports to the Russian Federation strongly up. It should also be noted
that in the Polish market neither the decline in prices, nor lower demand are as serious as in
the German market.
Switzerland
With effect from May 1, 2002, Pfleiderer Holzwerkstoffe GmbH & Co. KG took over the sales
organization of the Spanplattenwerke Fideris AG (Switzerland). In doing so, Pfleiderer Wood-
Based Panels has greatly expanded its qualitative and quantitative position in the Swiss market.
As well as integrating the distribution network of Spanplattenwerke Fideris AG, Pfleiderer took
over the latter’s customers and sales staff, as well as its established Swiss brands Homoplax
and Novopan.