CHUK July/August2018

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Editor’s letter
IN ASSOCIATION WITH
For this issue of Creative HEAD, editor Amanda and her team took a
step back and invited us, the NEW generation of hairdressers, to take over.
Brave? Most definitely, as this is an industry first. Foolish? Well... we’ll see!
But seriously, the five of us feel very privileged to be such a big part of this issue.
Across its pages, we’ll be taking charge and discussing the big issues we feel are impacting
our generation of stylists (social media has A LOT to answer for), putting questions to a hair
hero (OMG - Angelo Seminara!), getting career guidance from business guru Ken West (legend),
and trying to convey who we are to you lovely lot with our own curated and edited pages.
We hope you enjoy reading our efforts as much as we enjoyed working on them, and we’ll cross
our fingers that this illustrates that while many complain about the young apprentices and stylists
coming into hairdressing today, we are actually a passionate, creative and hard-working
bunch who are dealing with challenges that just didn’t exist for previous generations.
We also want to prove just why hairdressing is the best career to get stuck into...
See you on the other side!
The Generation Z Team x
The new editors of Creative HEAD
(Quick! Someone lock Amanda in the beauty
cupboard, we fancy doing this again next issue!)
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

July/August
WHAT’S INSIDE
88
FASHION
Casey Coleman and
Jodie Austen explore
avant-garde and editorial
56
GENERATION Z
Five up-and-coming stylists discuss the
difficulties and delights of starting out
96
FREE INSIDE
MISTER QUARTERLY
SCENE
Revlon Professional
Style Masters
International Final
hits Barcelona and
Coterie: In Session
returns to London
ON THE COVER
Hair by Percy & Reed
at the L’Oréal Colour
Trophy Grand Final.
Photography by
Ambra Vernuccio
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
BETH DAVIE
ART DIRECTOR
NICK JABBAL
DIGITAL DESIGNER
EVA VESTMANN
CHIEF SUB EDITOR
ADAM WOOD
STAFF WRITER
ANNA SAMSON
CONTRIBUTOR
DEBORAH MURTHA
ADVERTISING
LAURA TUCKER
CLASSIFIED EXECUTIVE
DAVID HAMMOND
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
SPECIAL PROJECTS MANAGER
JENNY LE
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
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Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
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Creative HEAD is a registered
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without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

The Dyson Supersonic
Professional edition.
Re-engineered for you.
#dysonprohair

A healthy return
With the Dyson Supersonic hair dryer Professional
edition, you’ve got styling stealth to keep hair in its
best health. Discover how...
Blasting air at high temperatures towards hair is going to have an impact
– that’s just a fact. You spray and smooth heat protectors over strands to
shield as best you can, but the regular use of heated styling tools is going
to mean heat-damaged hair. And that’s before any accidental mishaps, like
hair being sucked into the filter.
But what if your hair dryer, the piece of styling kit you rely on most, could
actually help keep hair strong and healthy? That has to be something your
client would love, right? The Dyson Supersonic hair dryer Professional
edition has been engineered to dry hair quickly while also minimising
damage. It’s time for a science lesson...
When hair is washed or wet, the hair strands absorb water and swell,
increasing in diameter by up to 16 per cent. As this happens, the outer
cuticle layer becomes slightly rougher, making it more susceptible to
damage and breakage. To keep this at a minimum, it’s vital that hair is
dried quickly yet gently, using the right combination of heat and air flow.
Hair regains its dry strength and the cuticle can return to its normal shape.
The engineers at Dyson examined healthy and damaged hair using
electron microscopes and light chambers to understand how light reflects
from the hair. Their research showed that with extreme heat, the structures
within the hair become damaged. The result? Weaker hair that’s less shiny
as light scatters off the hair rather than reflecting evenly.
That’s why they created Intelligent Heat Control. While some hair dryers
can reach very high temperatures and cause extreme heat damage to hair,
the Dyson Supersonic hair dryer Professional edition has a glass bead
thermistor that measures the temperature 20 times a second. Yes, 20.
The microprocessor intelligently controls the patented double-stacked
heating element, avoiding extreme heat.
It also uses Dyson’s patented Air Multiplier technology. Sounds
impressive, and it is – the volume of the air drawn into the motor is
amplified by three, producing a high pressure, high velocity jet of air. That
focused jet is angled at 20° to deliver controlled, precise drying and styling.
For super-shiny hair, the Supersonic doesn’t work alone. It has three,
super-strong magnetic attachments that control the air flow and help
you keep frizz and flyaways at bay. You’ll love the re-engineered Dyson
Professional concentrator with a wider and thinner nozzle, while the
Smoothing Nozzle quickly removes excess water and dries hair smooth
with a gentle touch. And with texture so on-trend right now, the Dyson
Diffuser will be a firm favourite. Simulating natural drying, it helps to reduce
frizz and deliver gorgeously defined curls.
Science class dismissed. Now, choose your nozzle and get styling...
Christopher Kane at London Fashion Week
S/S18. Models styled using the Dyson
Supersonic hair dryer Professional edition

#dysonprohair
CREATIVE HEAD ADVERTORIAL

We’re feeling
Supersonic
You spoke, they listened. Say hello to the
Dyson Supersonic hair dryer Professional
edition, re-engineered and ready for your salon
You have exacting standards. As a professional hair stylist, your tools
need to be perfect, extensions of your hands to enable you to craft,
to thrill. With your client, perfection is an obsession – in your salon,
backstage, on shoots. That’s something you have in common with a
Dyson engineer…
More than two years ago, teams of Dyson engineers worked with
renowned hair stylists to develop a bespoke-designed hair dryer for
professionals. As with any piece of technology, Dyson’s engineers
are never satisfied. You spoke; they listened. Those teams absorbed
all the feedback stylists had from the salon front line, and they set
themselves a new task – making the Supersonic truly superb for the
demands of everyday salon use.
This is a premium hair dryer re-engineered for your needs, day in
and day out.
You’ll find an improved filter, built to handle all the super-hold
hairspray your team can mist. And what makes this extra clever is
that it’s magnetic, removable and washable (you even get a tailored
cleaning brush to help you do the job – and your dryer has a little light
to prompt you when it needs a clean).
Magnetic attachments are now even stronger, so you won’t knock
them off when blow-styling hair at 60mph. You also get a wider and
thinner nozzle that focuses air flow for laser-focused precision styling
and, with cool grip edges, you won’t burn your fingers either.
Flexibility? Naturally – with an even longer cable (it’s now 3.3
metres) you can manoeuvre yourself around your client with ease.
This is all on top of the fabulous fundamentals – inside each
Dyson Supersonic is powerful Dyson digital motor V9 that’s six-times
faster than other hair dryer motors,* and hidden in the handle for
better balance. Fused with its clever Air Multiplier technology, the
Supersonic produces a high-velocity jet of controlled air. Buckle up –
this is faster drying combined with precision styling.
But there’s no shouting over the din of your dryer – those Dyson
engineers think of everything. Acoustically tuned and boasting a Quiet
Mark, you can actually enjoy a conversation with your client and your
team won’t be battling against a relentless wall of noise every hour
of their working day. Oh, and let’s be totally honest here, it also looks
really cool. Get the #dysonprohair hashtag ready, because you’ll want
to share.
Ultimately, we know you pride yourself on offering exceptional client
experiences every time someone is in your chair. Let Dyson help you
deliver exactly that…
“This little beauty packs such a
punch. A big, big plus for me is
the increased magnet strength –
it’s twice as strong as before”
Dylan Bradshaw
Dylan Bradshaw, Dublin
Most Wanted Exceptional Stylist
winner 2016 and 2017
Dyson ambassador
“It’s a must-have for all
professional stylists. The 3.3
metre cable gives me so much
more mobility. Trust me. You need
it in your kit”
Larry King
Larry King Salon, London
Dyson ambassador
*tested against 20 bestselling hair dryers as at February 2017

CREATIVE HEAD ADVERTORIAL
Stand up guys
It’s easy to keep all your Dyson
Supersonic hair dryer Professional
editions in one place with the magnetic
presentation stand. And just think what
an impact it will have on clients when
they see your Dyson Supersonic hair
dryer Professional editions all lined up.
No wonder Larry King has one at each
work station at his salon...
#dysonprohair

Ready for take-off
The Dyson Supersonic hair dryer Professional edition is
the destination; behind it, there’s an incredible journey…
Most hair dryers are, in the eyes of leading engineers, dumb things – noisy, heavy,
non-ergonomic and delivering heat damage to hair. The team at Dyson, squirrelled
away in its labs in the Cotswolds, were convinced there was a better, more
intelligent way. And that way takes a lot of work – £56m was spent on building hair
science labs and conducting painstaking research before a single hair dryer was
sold. Over four years, 103 Dyson engineers, including scientists and stylists, looked
at everything from air flow dynamics to hair’s cellular structure, completing tests
using nearly 1,625km of hair. A total of £75m has been spent to craft and then reengineer
the Dyson Supersonic and the Professional edition.
Advanced scanning electron microscopes let Dyson scientists look at single
strands of human hair in high definition after testing. Why? To understand the
structure of hair and which elements cause splits, holes and other damage. Tensile
tests measures the strength and elasticity of each hair strand before and after drying
and styling, by stretching the strand until it breaks. Healthy hair remains strong
and elastic while damaged hair is easier to break. Thermal cameras allow Dyson
engineers to understand the temperature of the airflow coming out of the machine,
ensuring it’s consistent throughout, even when pushed close to your client’s head or
to a brush. The Real Imaging Test Algorithm machine – known as RITA by the Dyson
techs – provides a range of image settings specifically designed to highlight key hair
stress characteristics and features, such as strand alignment, flyaways and frizz.
Particle Image Velocimetry allowed Dyson engineers to measure the speed of
the jet and visualise its shape. Get a deeper understanding of the jet structure and
turbulence, and you can optimise the airflow. Aero-acoustic engineers listened to
the sound of the Supersonic. By refining the design, those engineers have created
a tone that we humans can’t even hear.
It took 582 prototypes until those Dyson perfectionists were satisfied. The Dyson
Supersonic hair dryer Professional edition is number 583. Patience is a virtue...
“No gimmicks; this had to perform. The Supersonic was
the most difficult project we’ve worked on – I thought this
machine wasn’t going to make it at least eight times – but
our technology level increases all the time. We’ve reinvented
everything you’re used to seeing with a hair dryer”
Stephen Courtney
Concept director, Dyson

CREATIVE HEAD ADVERTORIAL
Please take care
of this hair (dryer)
The Dyson Supersonic hair dryer Professional edition is a
precisely-engineered machine that’s premium
perfection. Please add a little TLC…
Some stylists are obsessive when it comes to maintaining their kit bags. Everything
has its place; some items have a history, being by your side at seminal moments.
There are regular rituals to be observed to ensure prime performance from your
most investment-heavy pieces. Just as you painstakingly oil your beloved scissors,
and cleanse the hair and dust from your hard-bristled brushes, you can now add
another little ritual to ensure your Dyson Supersonic hair dryer Professional edition,
an investment in itself, performs at its very best in the toughest of conditions –
from broom cupboard-sized rooms backstage at Fashion Week to the busiest of
Saturdays in a high street salon. We all need a moment of calm, and maintenance
of your Dyson Supersonic hair dryer Professional edition can provide you with a little
retreat, a chance to think. This hair dryer is highly-tuned and its technology must
be kept free from dust and the residue from the dozens of products used everyday.
Invest in a Dyson Supersonic hair dryer Professional edition and in the box you’ll find
everything you need; alongside those snappy magnetic attachments, you’ll see a
spare filter cage, a C-shaped filter cleaning brush, a filter cage wrap and details on
how best to tend to your new machine. A flashing white light even tells you when it
needs a freshen-up if you forget.
Once a week, take a moment to clean your filter. It snaps off in a second, and
a little shower under a warm tap works wonders. When using that clever brush,
slide it over the filter cage and rotate to dislodge any sticky residue or pesky hair
clippings. Once clean, pop the cage back on and it’s ready to start all over again.
Perfect your filter
know-how – see the
video at dyson.co.uk/
professionalhaircare
#dysonprohair

Endorsed by stylists
Dyson wanted professional stylists to be frank. “Don’t be nice or we’ll never improve,”
said the engineers. Dozens of hairdressers around the globe told them exactly what they
thought… and Dyson took those comments on board, and re-engineered the Supersonic
to deliver for you, every day
“It’s acoustically tuned so
you have to be careful what
you say now, because
everyone can hear you!
It’s so well balanced you
can finally break up with
your chiropractor. And we
know hair stylists never clean
their filters. Now we have
no excuses. It’s removable
and magnetic”
Jen Atkin
Celebrity stylist
Dyson ambassador
“My clients deserve the best
so it’s important we set the
standards, so they know we’re
giving proper thought to the
hair they wear every day.
Take a Dyson Supersonic
hair dryer Professional edition
for two weeks, and you’ll
be converted”
Dylan Bradshaw
Dylan Bradshaw, Dublin
Most Wanted Exceptional Stylist
winner 2016 and 2017
Dyson ambassador
“Dyson engineers have
made subtle improvements
to what is already an
incredible machine, making
it the perfect tool for a
professional stylist. Hair
health is really important to
me and I love knowing that
I can trust it to protect my
clients’ natural shine. It never
leaves my side!”
Larry King
Larry King Salon, London
Dyson ambassador
The Dyson Supersonic hair dryer Professional edition is available now.
Are you ready to go Supersonic? For an exclusive stylist price (once you’ve been
confirmed as a stylist) call Dyson on 0800 3457788 (UK) / 01 4757109 (IRL).
To find out more, visit dyson.co.uk/professionalhaircare #dysonprohair

CREATIVEHEADMAG.COM
SPRING
S U M M E R
2018
01_Runway_Covers_GW4.indd 1 22/01/2018 11:39
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Subject to availability and no cash equivalent will be offered.

The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
FIGURES REVEAL
SHARP DROP IN
APPRENTICESHIPS
SINCE THE INTRODUCTION of the
Trailblazer apprenticeships last May, there
has been a decline in the number of new
apprentices across all sectors. Overall, there
has been a loss of more than 75,000 on those
starting their programmes between August
2017 and January 2018, compared with the
same period in the previous year.
The data was released by the Department
for Education and further revealed that
there are currently just under 5,000 learners
on hairdressing Trailblazer or framework
apprenticeship programmes, compared with
more than 8,000 hairdressing apprenticeship
starts at NVQ Level 2 in the last academic year.
Hilary Hall, chief executive of the NHF, said:
“It is difficult to tell whether hairdressing
apprenticeships are also down compared
with previous years because the drop has
coincided with the changeover to the new
Trailblazer standards, as well as changes to
apprenticeship funding. However, there is a lot
of ground to make up if the current number of
starts are to reach last year’s levels.”
Much has been made of the apprenticeship
levy as the main reason for the drop in
apprenticeship numbers, but Hellen Ward,
chair of the hair professional Trailblazer,
believes it’s more complicated than that as the
levy only applies to businesses with a payroll
bill of £3m or more a year – so very few salons
would fall into the group.
Keith Mellen, director at Anne Veck, has
found the new hairdressing Trailblazer to
be much better than the old standard of
apprenticeships. He said: “The old framework
didn’t work – for years salon owners had been
saying it didn’t produce job-ready hairdressers,
so it is a vast improvement. The old framework
had become unpopular throughout the
industry because of the fall in standards at
NVQ Level 2.”
MEET THE
FINALISTS!
Discover who made
the Most Wanted and
The It List Grand Final
from page 44
Judgement day
for Most Wanted
and The It List
YOU ENTERED in your hundreds, but only a select few made it onto the
2018 Most Wanted and The It List Awards shortlists. Each category was
judged by its own panel of experts from inside and outside the industry,
which saw a throng of names in hair, fashion, publishing and business– roll
up to knuckle down and assess what was without doubt the toughest two
days of judging – EVER. These included session stylists Nicola Clarke and
Ken O’Rourke, The Daily Telegraph’s Sonia Haria and Vogue’s Jessica Diner,
fashion designer Harry Evans and make-up artist Lan Nguyen-Grealis.
The Grand Final takes places on 3 September at the Natural History
Museum in Kensington. Tickets are sold out, but there’s a waiting list
you can join. We hope to see you on the big night! See page 44 or visit
creativeheadmag.com for more information
SHE
Loves!
"Summer is in full swing, so we need to talk
about leave-in conditioners, which are vital
if clients are going to the beach as the sun
and salt water will dry the hair. Not only
does Innoluxe Elixir v2 work as a leave-in
conditioner and a primer, it also acts as a
top-up to the in-salon treatment"
Tegan Robertson, Not Another Salon,
part of the generation z team
20

#CHedit
MAZELLA & PALMER HOSTS
FIRST GOLDWELL EVENING
MEMBERS OF THE Goldwell salon business networking club – The HUB – were treated to an
up-close-and-personal evening with the Mazella & Palmer International Creative Team.
Taking place at Soho Hotel in London, guests were given a unique insight into the
inspiration behind the cutting and colouring techniques for some of Mazella & Palmer’s most
iconic collections, featuring video concepts and live model demonstrations. The showcase was
led by Dove Palmer, who until recently has been travelling the world to teach hairdressers
more about Mazella & Palmer’s concept ‘Not just how to cut hair but why’.
CREATIVE HEAD EVENTS: JOIN US!
Every year, the Most Wanted and The It List entries raise the bar to new heights and 2018’s feats of
creativity, business nous and pure skill left the judges in awe, we can’t wait for the Grand Final – see
page 44 for more! We can barely contain our excitement for Featured Artist Live on 16 July, where
super stylist Nick Irwin and photography powerhouse Rankin will be letting you into their world, turn to
page 50. Have you heard the news? Big Hair Do is back – mark Wednesday 26 September in your
diaries and if you haven’t registered to take part, what are you waiting for? Only 100 salons can do the
Do, so head online to register pronto – the opportunity to make A LOT of retail sales, attract new clients
and re-engage existing ones awaits, all wrapped up in one mega nationwide party – see pages 48-49!
Linton & Mac launches Future Talent programme
THE AWARD-WINNING Scottish salon,
Linton & Mac, has unveiled its Future
Talent programme to champion young team
members and help them to flourish. The
programme aims to ensure all salon trainees
and assistants receive the support and training
they need to succeed in hairdressing.
Jen Linton and Joanna MacDonald, codirectors
of Linton & Mac, said: “From the
moment we opened our doors, we were
dedicated to finding great assistants. Our aim
is to keep them driven and passionate, as well
as excited and motivated.”
The younger members are initially matched
to a ‘buddy’ – a trained stylist – for three
months, where they shadow them to watch
and learn everything that they do. Once the
assistant is ready, they are given their own
column on a Saturday where they can offer
blow-dry and styling appointments.
MY month
AHEAD
What JuLY/AUGUST
has in store for...
SAM WILLIAM
HILL
CUT & GRIND
I’m doing one-to-one
classes in fading and
I am also attending a
Menspire course, as well as
cutting hair at bike shows and
car shows as it’s something I
enjoy doing. I’m also trying to
get some friends together for
a shoot showcasing a variety
of styles, from long to really
short. I would love to look
more into techniques with the
guys from Slate as they’re
doing courses at Cut & Grind.
TOM DODD
SPIRIT HAIR COMPANY
It’s been a busy few
months, what with
planning my wedding
and entering various
competitions. I have been in
contact with a really amazing
hairdresser who is keen to
produce a collection with
me in August that’s going to
help to build my hairdressing
platform. I am also attending
various schools to encourage
young people to get into this
incredible industry.
ON THE MOVE
Gary Halliday is the new creative
director at Andrew Jose Salon. A
regular at Dazed and Vogue and
who recently worked on a Renee
Zellweger biopic of Judy Garland,
Judy, said: “As a session stylist
it’s like I’ve been a solo artist for
the past two decades and now
I’ve joined a band!”
Meanwhile, Andrew Barton has
been named creative director at
Headmasters. Andrew will lead,
coach and inspire the existing
Headmasters Artistic Team, as
well as create signature looks
and services for the group.
22

MAKE YOUR HAIR GROWTH
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Styling continues
to be made easy
by ghd with the
launch of its new
Oval Dressing Brush.
Years in the making,
this has nylon bristles
for a sleek finish with
minimal static.
RRP £20
01924 423400
ghdhair.com
As blonde shades continuing
to dominate in summer, the
new Redken Blondage range
is right on time. The shampoo
and conditioner feature
new ultra-violet pigments to
combat brassiness.
RRP FROM £15.50
020 8762 4000
redken.co.uk
L’Oréal Professionnel has introduced the Série Expert
Blondifier haircare range for extra hair TLC. Formulated
with Açaí Polyphenol from the superfood açaí berry the
range helps to revive blonde hair.
IN-SALON SERVICE; RRP FROM £12.50
0800 0304034
lorealprofessionnel.co.uk
Irresistible products consumers will want
to snap up, selected by the Layered team
Colour-treated hair can suffer in the sun, but luckily
you can help your clients bring it back to its former
glory with the JOICO K-Pak Color Therapy Luster Lock.
This one simple treatment provides a host of wonderful
benefits for even the most
lacklustre hair. Formulated with
peptides, this advanced formula
leaves hair feeling stronger and
nine-times more resistant to
breakage – even when wet.
It also provides incredible shine,
smoothness and a hit of volume
too. Use it at the backwash as
the ultimate add-on, then let
clients take it home and
keep up the good work.
RRP £17.45
0845 0712326
joicoeurope.com
Let the sunlight in with
new Colorsmetique Intense
Blonde from Revlon
Professional’s Revlonissimo.
The formula lifts up to five
levels for brighter blondes.
IN-SALON SERVICE
020 73917440
revlonprofessional.com
Add a flush of
blush tones
to modernise
blonde shades.
Schwarzkopf
Professional’s
BLONDME
Blush Wash
comes in
four romantic
shades for
minimal
commitment in-salon
toning, or to maintain
delicate shades
between salon visits.
RRP £17.25
0800 526741
schwarzkopf-professional.co.uk
Get ready for a colour
revolution from Affinage.
The Creative Colour
Thickener allows you to
customise the viscosity of
your colouring and lightening
products, without
impacting on formula.
DON’T
THROW
AWAY
OLD HAIR
EXTENSIONS –
Remi Cachet has
teamed up with Matter
of Trust to recycle them,
whatever
the brand!
For details, visit
remicachet.com
IN-SALON SERVICE
01794 527111
affinage.com
Fight urban pollution with Alfaparf
Milano’s newly-enhanced Semí Dí
Lino line-up, featuring its new Urban
Defence Pro complex, which shields
hair from environmental pollutants
for prolonged results.
RRP FROM £10.95
LISA.MARANGON@
ALFAPARFGROUP.IT
alfaparfmilano.com
Offering beautiful, bespoke
care to partner with TIGI
Copyright©olour, the new
customisable Copyright Care
line-up is perfect for that
personal touch.
RRP FROM £16
0344 8440944
tigicopyright.com
CREATIVE HEAD

#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
LAUNCH OF
THE SUMMER
Building on the success of its groundbreaking
entry into hair tools, Dyson
has listened to feedback from real
stylists across the globe and
re-engineered its iconic Supersonic
hair dryer to unveil a better-thanever
Professional edition. Features
include a removable, washable filter
cage (with its very own brush!) to
keep your finely-tuned machine
hair and residue free; a professional
concentrator nozzle that’s wider
and thinner for precision styling
(magnetic, of course – and with a
hold that’s twice as strong – and now
with cool grip edges) and a longer
cable to freely move around your
client as you need. That’s all on top
of that revolutionary Dyson digital
motor V9 in the handle, giving you a
better balance, and Intelligent Heat
Control that helps keep hair strong
and healthy. Tested in salons and
backstage at Fashion Week, the Dyson
Supersonic hair dryer Professional
edition means business – treat your
kit bag and invest, because the future
of drying is here.
FOR ENQUIRIES AND PRICES
CALL 0800 345 7788
dyson.co.uk/professionalhaircare
Christopher Kane at London Fashion Week S/S18. Models styled
using the Dyson Supersonic hair dryer Professional edition
IT’S ALL ABOUT... SUMMER
Beach towels at the ready!
The new milk_shake Sun &
More collection contains UV
filters, Vitamin E and natural
fruit oils to protect hair
from being ravaged by the
sun and sea.
RRP FROM £14.19
01392 365177
milkshakehaircare.co.uk
Bumble and bumble’s much-loved
Surf Spray has enjoyed a summery
upgrade. It’s available in two new
scents – Malibu Beach’s coconut
vibes or Montauk Dunes for fresh
florals. Now clients just need a
beach to go with it...
RRP £23
0800 0884167
bumbleandbumble.co.uk
CREATIVE HEAD
25

BOOST YOUR
BUSINESS WITH
£15,000
IS THE AMOUNT GALLAGHER & HORNER IN GLASGOW MADE IN ONE YEAR FROM SMARTBOND, THE REVOLUTIONARY
BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE SALON BELIEVES THE TECHNOLOGY AND INNOVATION SMARTBOND
OFFERS IS SECOND TO NONE AND, BY INTEGRATING THE SERVICE INTO EVERY COLOUR PRICE, IT HAS INCREASED SALON
PROFITS. THE TEAM BELIEVES THAT SMARTBOND HAS REVOLUTIONISED THE SALON’S COLOURING METHODS AND THE
OFFERING CONTINUES TO COMPLEMENT THE SALON’S CORE VALUES AND PRINCIPLES. CLIENTS ARE OVERWHELMINGLY
POSITIVE, TOO. SALON OWNER BRIAN GALLAGHER SHARES SOME OF HIS TOP TIPS ON SELLING SMARTBOND IN-SALON…
1 Motivate your staff members and develop their understanding of the Smartbond technology and how it works by attending one of L’Oréal
Professionnel’s seminars and having in-salon demonstrations. Then, why not organise workshops in-house to get your team fully onboard?
2 Use the standalone treatment in the salon continually. Why not use it as a preparatory treatment for new clients who have endured stress on their
hair? The results we have seen are truly remarkable and it has quadrupled the number of standalone treatments in our salon, as well as our profi t.
3 Integrate the price of Smartbond into every colour service. We were honest with clients and we made them aware of this during their consultation.
We believe that once a client experiences the benefi ts of Smartbond, they are happy to pay an additional £10 for their colour service.
THE FIX
Need inspiration? Why not have a go at creating
this summer look by @alfi ehair at @headmastersuk
using new Instant Highlights:
Step 1: Apply 15 meches using Instant Highlights in
the #instalights technique.
Step 2: Tone with DIA Richesse 7.31 at the roots
blending into a mix of DIA Richesse .24
and clear throughout the lenths and ends.
Step 3: Use Smartbond throughout.
Don’t forget to share your Instant
Highlights creations using
@lorealpro #lorealprouk
#instanthighlights #smartbond
RETAIL REHAB
Coming soon, L’Oréal
Professionnel Série
Expert Blondifier is a
bespoke colour care
solution to revive
blonde hair. Enriched
with Açaí Polyphenol,
an antioxidant found
in the açaí berry, Série
Expert Blondifier is
perfect for any blonde
who wants fresh
colour, shine
and radiance.
26
CREATIVE HEAD

Be a
COLOUR
ADDICT
SUMMER SOLUTIONS FOR
ALL OF YOUR CLIENTS
CREATIVE HEAD ADVERTORIAL
With summer now in full swing, your clients will be
looking to you to work your magic and give them the
perfect summer-fresh hair – and that’s where L’Oréal
Professionnel comes in. From the time-seeker to the
loyal colour clients and the daring festival fanatics,
there is a summer look for everyone. Offer your
time-seeking clients new Instant Highlights,
providing up to six levels of lift in as little as 30
seconds. Give your faithful coloured clients a
summer boost they wish for with the INOA Suprême
ammonia-free range. It creates multi-dimensional
results to soften their features, enhance their skin
tone and cover up to 100 per cent of white hair.
Not forgetting those clients of yours who are more
creative and daring. This summer, show off your
creativity with #COLORFULHAIR Flash Pro Hair
Make-Up giving you the perfect opportunity to
create endless colour combinations instantaneously,
whatever the occasion…
*May last longer depending on the porosity of the hair
FLASH
#COLORFULHAIR Flash is available in eight fun-filled
shades and is compatible with all hair bases. Just
like applying eyeshadow, the product coats the hair
in pigmented colour and then washes out in just one
shampoo.* Pre-lightening is not required either, it’s the
ideal opportunity to express your creativity in salon
and create a #COLORFULHAIR Flash look for every
occasion! And don’t forget Tecni.ART – the perfect styling
partner to keep the fabulous looks you create in check.
DO THIS NOW
1) Create a summer service menu catering to all of
your clients’ essential summer needs, such as Speedy
Highlights, The Summer Boost, The Flash Touch…
2) Why not partner with local events such as fetes,
festivals or barbecues and have a #COLORFULHAIR
Flash bar? It’s a perfect way to promote your salon…
3) Get creative and share your finished looks across
social media and with L’Oréal Professionnel, too,
by including @lorealpro #lorealprouk
Get further addicted to colour with L’Oréal Professionnel – call 0800 030 4034 or visit lorealprofessionnel.co.uk
CREATIVE HEAD
27

#LCT18
L’ORÉ A L
COLOUR
TROPHY
28

#LCT18
“I’ve been travelling
the world with
L’Oréal Professionnel
for 16 years, and
every country looks
up to you – British
stylists and colourists!”
BEATRICE DAUTZENBERG,
MANAGING DIRECTOR OF
L’ORÉAL PROFESSIONAL
PRODUCTS DIVISION,
UK & IRELAND
British colourists showed how they’re shaping the future of the industry with a masterful display of skill and
creativity at the 2018 L’Oréal Colour Trophy Grand Final. This year’s competition drew to a spectacular close
as salons from all over the UK showed off their techniques and creative vision for fashion-led looks. And what
a display it was! From cherry-red hair stains to outfit-coordinating shades of deep purple, punchy peach and
canary yellow, bright, bold, look-at-me colour absolutely rules 2018 – proof, as if it were needed, that colour is
the most exciting element in hairdressing right now.
29

L’ORÉAL COLOUR TROPHY WINNER
TREVOR SORBIE,
MANCHESTER
L’ORÉ A L
COLOUR
TROPHY
THE
2018
winners
L’Oréal Professionnel has never
wavered from delivering the Colour
Trophy every year for 63 years (it’s the
longest-running live hair competition in
the world). It has been a driving force
for gaining respect and recognition for
British colourists and colour trends – a
hallowed proving ground for the most
seasoned colourists in the country,
and also a great place for spotting
red-hot new talent. This year’s winners
prove that British colourists are the
most creative, skilful and downright
exciting in the world. The looks they
created for men and women were
superb and will set high street colour
trends in 2018 and beyond. Bravo!
30

#LCT18
L’ORÉAL STAR AWARD WINNER
TAYLOR CLAYTON SPICER,
PAUL EDMONDS
L’ORÉAL AFRO
AWARD WINNER
RICK ROBERTS SALON
L’ORÉAL MEN’S IMAGE
AWARD WINNER
THE BOUTIQUE ATELIER
L’ORÉAL COLOUR TROPHY
SECOND PLACE
CHARLIE MILLER,
STAFFORD STREET
L’ORÉAL COLOUR TROPHY
THIRD PLACE
JAMIE STEVENS,
CLAPHAM
31

L’ORÉ A L
COLOUR
TROPHY
image
21ST CENTURY
Three exceptional hair teams in one spectacular show: L’Oréal Professionnel explored
how we capture beauty within an ever-changing, media-driven world
THE MOVING IMAGE
DARK | LIGHT BY PERCY & REED
Inspired by hair in its moving
form, the team played with scale
as well as a variety of unusual
materials. There were bursts of
primary colours on ankle-length
feathered headdresses, braids and
dreadlocks wrapped in thread and
bubble-wrap, and a McQueenesque
antler creation that was
dripping in crystals. The showstopping
look was a giant globe of
a wig, featuring candy-floss texture
and wisps of neon snaking through
pastel pink.
32

#LCT18
THE INSTANT IMAGE BY KEN PICTON
Inspired by the on-the-fly editing and
trend-hungry tendencies of the selfie
generation, the audience witnessed a
millennial mermaid with emerald green
lengths pose for aerial pictures in the
centre of the runway, before being
joined by a dreamy pastel afro that
was proudly #nofilter. Social media
techniques were exaggerated for
the stage, with festival-ready braids
supersized and tonal tuning recreated
IRL with super-saturated colours.
THE EDITORIAL IMAGE BY BROOKS & BROOKS
Taking the audience behind the lens, Brooks &
Brooks emulated a live set, with sculptural, minimal
looks emerging to the sound of shutters and camera
flashes. Their palette was strictly pastel, composed
of gentle mint greens, airy pinks and powder purples,
with hair wrapped in elastic and contained within
frayed muslin sheets blasted with hairspray. Each
porcelain pose the models struck was accompanied
by studio shots of the hair, taken prior to the
presentation and blown up two storeys high on
the dazzling video screens behind them.
33

#CHedit
Darcie and Olli
IT LIST RISING STAR AND GENERATION
Z TEAM MEMBER, DARCIE HARVEY,
QUIZZES COLLEAGUE OLLI HULL
ON WHY HE EMBRACED A CAREER
IN HAIRDRESSING!
Olli Hull
Age: 24
Salon: Brooks & Brooks
DARCIE HARVEY: What got you started on the road to hair?
OLLI HULL: I studied art at university but after graduating I was
disheartened by the lack of career options. I wanted a job I could
apply my creativity to. My mum is a hairdresser, and suggested I
learn a trade. She said: “If you’re going to do it, do it properly.” So
I moved to London, joined Brooks & Brooks and never looked back.
DH: What have you loved about it so far?
OH: It was scary just packing up my life and moving to
London, I had no idea if I was making the right decision.
But when I was up on that stage at Creative HEAD’s
Salon Smart, presenting my own model and talking
about what I’d created, it felt amazing – it’s something
I never thought I’d have the confidence to do. I found a
new medium for art – the hair replaced the canvas!
DH: That’s pretty impressive! What’s your secret to
accomplishing so much in such a short time?
OH: Staying humble and being able to take criticism on the chin. I’ve
never come away from something think ‘that was perfect’ because
there is always room for improvement. It’s important to listen to your
peers and not take things too personally.
DH: So what about the future? What are you doing in 10 years?
OH: So much has happened in such a short period of time, I only
started hairdressing 18 months ago! It’s hard to know what the
future holds, but it’s exciting, and I’m enjoying the journey.
Something I’d really be proud to achieve would be to create
a collection that completely infused my art with hair.
DH: Have you got a dream job you’d love to do?
OH: Ooh, to hold an exhibition with the hair as the
artwork. Each piece would be created with hair.
My collection would be on the walls, while the
models walk among the guests, displaying the
hair for what it is – walking works of art.
34

NEW TIGI COPYRIGHT CARE
PROFESSIONAL.
PERSONAL.
PERFECT.
CREATE BESPOKE HAIRCARE FOR YOUR CLIENTS FOR PERSONAL HAIR PERFECTION

EVERY CLIENT IS
UNIQUE.
SO IS THEIR
HAIR
AS CLIENTS BECOME MORE DEMANDING, IT’S MORE IMPORTANT
THAN EVER TO PROVIDE A TRULY CUSTOMISED SALON EXPERIENCE
CREATIVE HEAD ADVERTORIAL
TIGI Copyright Care is a new, 100 per cent professional, premium brand that delivers
personalised, perfect results every time, with truly customised in-salon care services
and revolutionary products that celebrate your artistry and copyright your client’s look.
Designed to complement TIGI copyright©olour, new TIGI Copyright Care enables
you to go beyond beautiful bespoke colour with hair diagnosis and a new customised
care and create regime for professional, personal, perfect results every time.
Developed by TIGI in close collaboration with International artistic director Anthony
Mascolo and the TIGI Creative Team, TIGI Copyright Care is the result of extensive
global research into emerging cultural trends and consumer preferences. The
founding principle of TIGI is to inspire hairdressers, empowering them to progress
their work, build their teams, develop client loyalty and ultimately grow their business.
That’s why TIGI Copyright Care is supported by first-class education, social media,
digital and visual assets and absolute commitment to the professional hairdresser.
“Just like TIGI copyright©olour range, we want
you to excite and inspire your clients with
personalised, perfect results every time. Each
client’s hair is different. With TIGI Copyright
Care you can go beyond the creation of
beautiful, bespoke colours to also offer truly
customised, in-salon care services to celebrate
your artistry and ‘copyright’ every client’s look”
ANTHONY MASCOLO

INTRODUCING
THE NEW
PARTNER
TO COPYRIGHT
©OLOUR
GOING BEYOND BEAUTIFUL BESPOKE COLOUR WITH
A NEW CUSTOMISED CARE AND CREATE RANGE FOR
PROFESSIONAL, PERSONAL, PERFECT RESULTS EVERY TIME
TIGI Copyright Care extends the colour consultation process to include hair diagnosis,
enabling hairdressers to prescribe a personalised colour service and a customised care
regime. And, because haircare starts in the salon, but continues in the client’s home,
TIGI has created a personalised routine that clients can follow between salon visits – it's
a personal touch that will make clients come back for more, ensuring their hair looks
and feels sensational and in excellent condition all the time.
MEET SOME OF THE STAND-OUT PRODUCTS:
SOS RECOVERY TREATMENT
Infused with marine protein complex, this professional only in-salon treatment
penetrates hair fibre at the core for dramatic results, restoring your clients’ hair to
virgin strength in just five minutes.*
IN-SALON TREATMENTS
Following your client hair diagnosis, boost your in-salon client treatment with an
intense level of repair, smooth, or shine – you can offer 28 custom combinations
from just four products! One scoop of the nourishing Treatment Base + six pumps of
any combination of Shine, Smooth or Repair booster is a simple way to customise
treatments for hair that is less damaged.
TAKE-HOME TREATMENTS
Copyright Treatment Boosters offer an added intense level of repair, smooth or shine
to your clients' hair. Use in the salon as a backbar treatment and retail to your clients
for at-home usage, helping them to maintain their colour and condition between salon
visits and for you to increase retail sales.
SHAMPOOS & CONDITIONERS
All shampoos and conditioners are infused with TIGI’s Colour Care Complex – a unique
blend of coconut oil, 18 MEA lipids and keratin.
*When used as a system, reduction in breakage versus non-conditioning shampoo

CREATIVE HEAD ADVERTORIAL

SHOWCASE YOUR
EXPERTISE
TIGI Copyright Care has been created
to inspire you and your clients,
making you the expert you want to
be. Bespoke in-salon services have
been created to drive your business
and support your retail sales with
individually created aftercare packages
to encourage your clients to invest
in their hair.
In addition, TIGI wants to help you
to create a dialogue with your clients
with a suite of Copyright Care digital
assets that will make life easier for you
and the team, so you can continue to
service your clients while meeting your
marketing objectives.
You should also check out the TIGI
Copyright Digital Consultation Tool,
developed exclusively for stylists. It’s a
web-based consultation tool that will
provide you and the salon team with
the most personal consultation service,
allowing you to recommend the perfect
colour and care for your clients.
For further information about any
of the digital assets, including the
TIGI Copyright Digital Consultation
Tool, call 0344 8440944 or email
eu.customerservice@tigi.com

CREATIVE HEAD ADVERTORIAL

TIGI COPYRIGHT CARE
PROFESSIONAL. PERSONAL. PERFECT.
FIND OUT MORE
tigicopyright.com
TIGICOPYRIGHT TIGIPROFESSIONAL /TIGIPROFESSIONAL
Call 0344 8440944 to arrange a meeting with a TIGI account manager

#CHedit
Inside
story
ANNE VECK BICESTER
It was while on a trip to Namibia that Anne Veck discovered Ilana’s Hair
Gallery, all built from recycled, reconstituted materials, furniture and iron
work. A year later, and Anne is unveiling her new Bicester salon, inspired
by Ilana’s and with a commitment to being green. The result is an industrial,
stripped-back warehouse feel, while still airy, well-lit and welcoming. And
it’s been a family aff air, with everything built by Anne, her two brothers Eric
and Sylvain, partner Keith and nephew Phil. Got a wreck? Turn to Veck –
Anne and her brothers made the reception desk, styling stations, the colour
table, retail display, colour bar, cupboards… you name it! Coff ee table,
magazine racks and selfi e wall – all from recycled pallets and cable drums.
Elsewhere, the new interior walls, plumbing and electricals are by 100%
Salons, while Revlon Professional contributed to the branding. The focal
feature is the round colour table in the centre of the salon, made from a
huge old cable drum. It’s a space for clients to sit and read, work and chat.
“Clients love it and it’s become the communal hub of the salon,” says Anne.
HOT BUYS
LOUNGE LOVER
Do you have a habit of changing
your mind, keen to keep things
mixed up? Then the Lounge
waiting seats from Salon Ambience
are perfect. Available in single,
double and triple place seats,
they can be combined to create
a number of different scenarios.
PROMOTIONAL PRICE
FROM £259 (RRP £499)
UNTIL 31 AUGUST
07554 990965
salonambience.com
now open
PAUL EDMONDS LONDON
BATTERSEA POWER STATION
Part of an exciting new development, the salon
has eschewed a reception desk in favour of a
drinks bar, alongside a blow-dry bar for express
hair and nails services.
CREATIVE HEAD
35

THE SECRET OF…
ADJUSTING YOUR USP IN AN
EVOLVING LANDSCAPE
SOCIAL MEDIA
DISTRACTION OR BUSINESS DRIVER?
CONSUMER BEHAVIOUR IS CHANGING.
BUSINESSES NEED TO ENSURE WHAT THEY
ARE OFFERING IS INTERESTING AND UNIQUE
TO STAY AHEAD OF THE COMPETITION. THE
EXPERTS AT MINDBODY SHARE THREE WAYS
TO DEVELOP YOUR OFFERING…
YOUR TICKET TO THE FUTURE
Technology is integrated into the
way people live. Recent research
by MINDBODY found that more
than three-quarters of those aged
between 18 to 24 use technology as
part of their daily wellness routines.
Getting to grips with technology
and incorporating the latest
advances into your business is a
great way of keeping things fresh.
BYE-BYE 9 TO 5
Flexible working is on the rise and
tweaking your offering to refl ect
this change in clients’ schedules
could have a huge impact on your
business. MINDBODY revealed
almost half of respondents said
they have no preferred time to get
treatments, suggesting peak times
are becoming a thing of the past.
THINK OUTSIDE THE BOX
There are thousands of salons
across the UK, so make yours
different to drive footfall. Get creative
and think about services or offerings
that can really add value, in addition
to your standard cut and colour.
IN ASSOCIATION WITH
For more salon-savvy secrets by MINDBODY,
visit uk.mindbodyonline.com
WHEN IT COMES to followers on social
media, is less really more? Young stylists are
facing unprecedented pressure to cultivate
an impressive online portfolio, from the very
beginning of their training. With less time to
spare, and their attention pulled in multiple
directions, where should their focus be?
“Social media plays havoc with young
hairdressers,” asserts Tom Dodd, hair
stylist at Spirit Hair Design and one of the
Generation Z team that’s taken over this
issue of Creative HEAD. “Everyone sees
these amazing hairstyles and think they can
get a look so easily. When something isn’t
possible it gives you a bad name or implies
that you’re not a good hairdresser.”
“I find younger hairdressers feel the
pressure because they’re not only trying to
learn how to run a column, they’re learning
how to adapt themselves to different
situations with different types of people,”
says Dale Hollinshead, owner of Hazel
& Haydn. “They also feel the pressure to
showcase their work on Instagram to gain
new clients. Of course they feel it takes time
away from their actual job, but it’s now, in a
way, part of their job.”
It’s not just unrealistic expectations that
young stylists have to tackle nowadays, but
time. When building a column, how much of
this precious commodity should be spent on
social media? Andy Heasman, international
creative director for Rush, detailed the
brand’s approach to posting: “Our team
members are allowed to take before and
after images or progress pictures of their
clients’ hair, but cannot post until they are
on their break or finished for the day. We are
all-for showcasing the incredible work of
our younger team, however, being active on
social media during working hours on the
salon floor is prohibited. The clients are our
number one priority.”
Mathew Watt, owner and director of
Mathew Watt Hair, takes a similar view.
“The experience is always the number one
priority,” he says. “When we have clients
booked in that are looking for a big change,
or someone whose look we know is going
to create a good image, I book out an extra
10 minutes at the end of the appointment so
the team can get that image.”
The pressure on established salons is high
as it is, but the impetus on emerging artists
to race ahead in a crowded market, vying for
attention and followers, concerns some salon
directors. “It is a great tool for attracting
staff and showcasing our work, but I feel
that many users are prioritising followers
and likes as a tool for recognition and we will
never insist our team use it this way,” notes
Sally Brooks, co-owner of Brooks & Brooks.
Social media is becoming something
of a necessary evil – to not have a strong
presence online is a real problem to any
business. But in salons, where time is
very much money and hands are always
occupied, snapping away can be more of
a hindrance than a help. Is it possible to
strike a balance?
Darcie Harvey, Brooks & Brooks
Instagram is a gift and a curse for hairdressers. Yes, it is
an easy way to build your platform and connect with other
creatives, however it is no longer a fun app that you use for your
own pleasure. We are now expected to constantly keep everyone updated – which
can be hard when you are running a fully-booked day of clients. For example, I
had a beautiful client with a classic one length bob come in late (halfway through
her appointment) but she still wanted to leave on time. So, tight for time, I put my
head down and did a haircut I was proud of. It would have been the perfect content
for social media and I felt the “Insta-pressure”. What do I put fi rst? My client or
Instagram? The answer is obvious; if the client enjoys her experience, she will come
back and that will be the appropriate opportunity to take a picture.

VIVISCAL
GROWTH
SUPPLEMENTS
PROUD SPONSORS OF

#BusinessEdit
LISA MARANGON
ALFAPARF MILANO
WHAT MAKES ALFAPARF
MILANO UNIQUE?
It’s a brand that’s true to its
word. Born in the fashion
capital of Milan, it offers
amazing creativity, blended
with technical innovation.
With beautiful packaging
that is very Italian,
everything is supported
by a purpose-built cut and
colour programme. Also,
we offer one of the largest
professional colour ranges
in the world – every second
a woman leaves a hair salon
wearing our colour.
ANYTHING NEW ON THE WAY?
Yes, we’ve just launched
Detoxifying Mud with
activated carbon, designed
to remove toxic substances
caused by pollution. It
transforms hair after just
one application and is
excellent for people living
in major cities. Every year,
we have no fewer than six
major launches supported by
strong marketing materials
and point of sale items to
help explain the technology
and drive sales.
WHAT’S THE INNOVATION
YOU’RE MOST PROUD OF?
Our three patents-pending
and award-winning
Pigments line. Think of
a pure colour pigment
line of ultra-concentrated
colours that can be used to
create colour by adding it
to any alkaline and acidic
hair product! Pigments
enhances any colour, turn
styling mousse into a copper
mousse for example, or
simply add it to a conditioner.
THe generation z team quiz a hair hero!
Angelo Seminara
Tom Dodd Where do you turn for inspiration when you're struggling for ideas?
I have to be honest, the answer to this question is simple but I don’t want this to sound arrogant at
all. I have a high level of curiosity and so I don’t run out of ideas – it’s just the way my brain works.
Having too many ideas can in itself be a problem. It’s a bit like having an external hard drive that collects
information all day long. The hard part is letting go of the wrong ideas. I can’t sleep at night for them all.
It’s very important to test out ideas and develop them for their own sake, though, and this way they can
become a base for something better.
Darcie Harvey Can you give an example of a moment in your career that changed the
way you approached things?
I like this question! Yes, it was probably during a really diffi cult time when I was sure that I was
completely right but was actually very wrong. This has happened at many moments during my career,
from managing a team to packing my session bags, and each time it’s a lesson that helps you become
better, and each time it changes my view on how I approach things. Really there are lots of these
moments. You have to be very open-minded and go with the fl ow. When you see a change, instead
of worrying about it, just try it – that is what changes your view. This can be exciting and it certainly
benefi ts you in the future.
Sam william Hill Who has been the biggest influence on your career?
In hairdressing, Trevor Sorbie MBE has been my mentor, and I look up to the incredible Leonard of
Mayfair – but Generation Z might not know who he is!
Tegan Robertson What has been your biggest mistake and how did you recover from it?
This is diffi cult. Oh, I worked on a book once and it nearly killed me! I worked for three months – literally
day and night. I was creating content, shooting many leading models like Lara Stone and working
at that high level of concentration and output meant that I just didn’t switch off, 24/7 for 12 weeks.
That sort of thing really messes you up psychologically as it was so exhausting. I wasn’t alone as the
photographer literally collapsed on the couch at the end of the shoot! It was a constant challenge every
minute to make the book – it was a great experience but I’m not sure I’ll ever quite recover from it!
Harry Wiffen If you could change one thing in the hair industry, what would it be?
I would probably start thinking much more in ecological terms, such as being more sustainable. I would
like us to think twice about what we use, how we use it, even how we get to work and basically to reuse
more things. On the products side, I want to see more coming out that are truly organic and that don’t
affect our health. Also, I would like hairdressers to share enivronmentally-friendly ideas to help spread
them across the industry. The UK is the best country for sharing ideas and it would be good to see this
happen, for the environment and for the industry.
38 CREATIVE HEAD

#BusinessEdit
Protect your
salon from
cyberattacks
IS YOUR SALON safe from cyberattacks?
Recent government figures show that 43
per cent of UK businesses were victims of a
cyberattack in the past 12 months, rising to
72 per cent for larger companies.
“Cybercriminals can damage, destroy or
breach your salon computer system, often to
commit financial fraud,” explains Hilary Hall,
chief executive of the NHF.
“Take a backup of your data on a regular
basis,” says Hilary. “Make sure your virus
software is up-to-date and your firewall is
switched on.”
Look out for fake emails (a type of attack called
phishing) that ask for bank details and so on.
Warning signs include poor spelling, dodgy logos
and suspicious email addresses.
“Password protect all your data and make
sure remote devices can be locked or tracked if
stolen. And ensure all your salon staff know how
to guard against cyberattacks,” says Hilary.
SALONS STRUGGLING TO
ATTRACT THE BEST STAFF
Recent government figures show that
record numbers of people aged 16-64 are
now in work – the highest number since
records began in 1971. “This means there
are 116,000 fewer people looking for work
than a year ago,” says NHF chief executive
Hilary Hall. “And salons are telling us that
it is becoming more of a struggle to recruit
qualified staff and apprentices.”
To find out more about an initiative to fight
the recruitment crisis in the hair industry,
visit choosehair.co.uk
NHF BACKS CALL FOR VAT REFORM
A NEW NHF survey about VAT has attracted a huge response from salon
owners who say reforms are needed to ensure fairness.
“A common complaint is that salons that employ staff are far more likely
to have to pay VAT than those who have chair renters,” says Hilary Hall,
chief executive of the NHF. “This is because salons with employees are
treated as a single business and are far more likely to reach the £85,000
threshold than salons with self-employed chair renters who pay their tax
individually. A further bugbear is that salons who pay VAT also have to
charge their clients VAT.”
The results of the NHF survey will be passed to government, which is
currently looking into thresholds. “There will be no changes until 2020,” explains
Hilary, “but in the meantime, the NHF is making strong recommendations to
the government, with our preferred solution being to significantly raise the VAT
threshold to £500,000, which would benefit most salons.
“We also believe the VAT rate should be reduced for labour-intensive
industries such as hairdressing which have high staff costs and little scope
for claiming back VAT on product sales. This system is already used in some
EU member states.”
THE NHF’S RECOMMENDATIONS ALSO INCLUDE:
• Tiered rates of VAT: for example, 10 per cent for turnover of £85,000 to
£100,000; 13 per cent for £100,000 to £150,000 and so on
• Making better use of the existing flat rate VAT scheme, with VAT paid at
13 per cent on a turnover of less than £150,000
• VAT at 20 per cent for labour-intensive industries once they reach £85,000
turnover – but only on the portion above £85,000, not the full amount
PARENTAL LEAVE – DON’T GET CAUGHT OUT
A RECENT SURVEY carried out for the government found that many parents
don’t really understand shared parental leave (SPL) and don’t know that it’s a
legal right. SPL allows eligible couples to share up to 52 weeks’ leave after the
baby’s birth.
“It’s good salon practice to have clear maternity, paternity and SPL leave
policies in place,” says NHF chief executive Hilary Hall. “But be careful,
you may face a discrimination claim if you pay an employee more than the
statutory minimum maternity pay but stick to the statutory rates for SPL.
To stay on the safe side, treat all your staff the same.”
To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info
CREATIVE HEAD
39

n target
Your targeted toolbox to help build your
salon business bigger and better, in association
with Salon iQ and the Creative HEAD Reader Panel
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons
employing four or more staff and spread geographically across the UK
RETAIL REGENERATION
It can be diffi cult to get retail sales to improve
in the salon – stylists often say they’re not
comfortable ‘selling’ products to the client in
the chair. But our reader panel reported higher
monthly retail growth compared with the annual
trend, so how are salons working to boost
fi gures? Anne Pileggi at Hairworks noted that
her salon incentivised staff on retail “at certain
times of the year, when we have new things in
such as summer and Christmas promotions”,
and this has had a positive effect. Fiona Bell
at Clinton James, like all of our panel, sends
staff on training courses and adds: “We offer
commission-based incentives and competitions
as well. Staff like the ‘random’ incentives as it’s
not the big retail sellers who win all the time.”
Reader panel salons report retail
as a percentage of annual turnover as:
7.29%
Has retail grown in past year?
YES 29%
STABLE 22%
NO 49%
Most popular retail products
1. CARE 2. STYLING
3. SPECIALIST (ie thinning)
AVERAGE MONTHLY RETAIL TURNOVER
11.9%
AVERAGE CLIENT SPEND (EX. VAT)
£45.83
NEW CLIENTS ACCOUNT FOR
9.5% OF BUSINESS
(May 2018)
“We are trying a new
system – everyone gets
£500 commission as long
as they hit targets. If they
go under by £100 we
reduce it by £10 and so
on – the details go up on
a white board and it seems
to motivate more”
PAUL DAVIES, TOP TO TOE
ARE YOU
ON TARGET?
Business in May compared
with April?
GROWING
100%
Business in May compared with
May last year?
May last year?
DECLINING
7%
STABLE
7%
GROWING
86%
*SaloniQ fi gures for May 2017 to May 2018
There has been an
increase in the
average retail bill for
the month of May in
2017 and 2018:
SNAPSHOT
The average retail bill in
May 2018 was
£3.21,
an increase of 23 per
cent on last year.
HOW HEALTHY HAS SALON RETAIL
LOOKED IN THE PAST YEAR*?
The Average Care Factor
– which measures how many
clients purchase products in
salon – for 2018 is
8.6
0.3 lower than last year
Retail percentage
compared with
services is
5.7%
WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM
40
CREATIVE HEAD

BUSINESS BUILDER
Retail sales have the potential to
significantly boost your bottom line, so
make it a priority for your business this
summer. Holiday season is a great time
to sell handy travel-sized add-ons to
clients to generate some extra revenue,
such as Osmo’s brand new 100ml Super
Silver No Yellow Mask (£2.99 ex VAT),
which is exclusive to Salon
Services. It’s the
perfect conditioning
treatment for ash
blondes. It’s also a
great trial size for
anyone new to the
Osmo range.
TEACH
ME!
Sun, chlorinated water and
styling for occasions can all
dry out hair and fade colour
over the summer months,
so make sure you’re
equipped to offer clients
rejuvenating services
and treatments to restore
luscious locks. Sally Salon
Services’ Express Colour
Correct & Restore course
(£100) will give you complete
understanding of the practical
and theoretical aspects of
colour correction, as well as
the skills required to correct
common colour issues.
#BusinessEdit
ASK ME
ANYTHING
THERE ARE EXPERTS INSIDE
EVERY BRANCH OF SALON
SERVICES WITH KNOWLEDGE
TO SHARE, SO JUST ASK!
All prices listed are exclusive of VAT
THE SERVICE STATION
In association with
Innovative launches, expert advice and business
boosting ideas – drop in and feel the buzz!
ON RIGHT NOW
Throughout the month of July, Sally Salon
Services customers – both online and in
store – will receive a free Action Camera
when they spend £100 on one of the following
brands: ASP, BaByliss PRO, Barnum, Gellish,
L’Oréal Professionnel, Maria Nila, OPI, Salon
Systems, Schwarzkopf Professional, TIGI,
Wella Professionals or XP. The
offer excludes mix and match
between brands and is limited
to one camera per customer/
transaction.
WELL-GROOMED
BUYS FOR THE BOYS AT
COMING SOON to a Salon Services near you:
new Oster clippers. Sally Salon Services is excited
to be adding two new Oster clippers to its website
this July – the Pro Power Clipper and the mXpro
Clipper. Both products have high-powered motors
to provide efficient and top-tier
trims on both wet
and dry hair.
Meet Sheree Rankin,
store manager at Salon
Services’ Oswald Street
store in Glasgow
Q: With summer now
in full swing, more and
more clients want to
know how to get perfect
beach waves, but what
is the best way to show
them how to do this?
A: “Relaxed, flattering and
easy to maintain beach
waves are a summer staple.
I keep a mannequin head
in the store, with a range
of curling tools and wands
on hand so that I can
demonstrate the best way
to use each tool to create
different looks. Wands are
client-friendly and tend to
be the best for achieving
flowing waves, using a
downward motion, but you
can also use straighteners
to achieve the same effect,
by holding them vertically
and twisting.
“Also, don’t forget to
stock up on heat protector
sprays to counter the
drying effects of the sun
for in-salon retail.”
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM
CREATIVE HEAD
41

#BusinessEdit
GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
How can we be clear about our
goals with our bosses and gain
mutual respect and support, without
them getting worried and thinking
we're going to fly the nest?
The Generation Z team
KEN'S DIAGNOSIS
AS PART OF THE culture of 3•6•5 we have a
code of behaviour called Guidelines to Greatness.
One of these is “Find out what people want and help them
to achieve it.” We also believe in balance and that “what
works for both will last, and what works for one will end as
soon as there is a viable alternative.”
I understand that as a young person with long-term
goals, these may not involve your current salon or current
employer, but sharing these goals should not necessarily
affect your current position. Okay, if someone came and
told me that they planned to move to
Australia in three months’ time, I might
be reticent to invest in an expensive
course. But if a stylist shared that
their long-term goal was to have
their own salon, I would think about
how this passion could be
harnessed to benefit us
both while that stylist
was part of my team.
I would also think how
this passion could be
part of my own long-term
vision to grow my brand
with the best possible
people. A salon has to be
owned or managed by people with a similar set of ideals
and a desire for success.
As I said earlier, if part of my role as a salon owner is to
“find out what people want and help them to achieve it”,
why can’t this be done together? I remember the mistakes
I made as a young salon owner and wish I could have
found the right mentor to work with.
Often people want to take a more creative path and
get involved with session work or platform work. Again,
this passion can be used to benefit any salon. Imagery is
an important part of marketing for any salon and imagery
produced ‘in house’ says far more about the creativity
of a salon than library or manufacturer supplied imagery.
Talking of manufacturers, most of them have art teams
nowadays. These can be used to promote brands at
events such as trade shows, or to promote brands in
salons. If you get involved with high-quality brands,
for example one of the brands that my own company
distributes is Paul Mitchell, it is often looking for
talented, creative people, and provides education and
opportunities to benefit both parties. The only thing I
would add is that stylists often love to be involved with
this type of work because it can be fun and exciting.
However, at the end of the day, such involvement must
be used to benefit and grow their own columns, to
educate and grow their salon colleagues and to enhance
the marketing of the salon in which they work.
Share your dreams and goals, often they can become
the dreams and goals of others. Together everyone
achieves more.
DO YOU HAVE A BUSINESS HEADACHE YOU'D LIKE KEN TO HELP WITH?
Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag
42
CREATIVE HEAD

2018
TEAM AWARDS
2018 FINALISTS
BEST SALON TEAM
Category sponsor
Blue Tit, London
Malcolm Murphy Hair, Leicester
Review, Hampshire
Sixth Sense Salon, Birmingham
SJ Forbes, Surrey
BEST LOCAL SALON
Category sponsor
/ ALL-STAR
ROLL CALL
JUDGING THIS YEAR’S ENTRIES WAS
CRAZY-TOUGH, SO WHO CUTS THE
MOST WANTED MUSTARD? LADIES
AND GENTS, HERE’S WHO’S HOT…
@creativeheadmag #MWIT18
creativeheadmag.com/mostwanted
George’s Hairdressing, Leicester
Malcolm Murphy Hair, Leicester
Porters Barbers, London
Pure Hair, Surrey
Saks, Aberdeen
BEST SALON
EXPERIENCE
Category sponsor
Cut & Grind, Covent Garden
Hare & Bone, London
Not Another Salon, London
Radio, Kings Cross
Stil, London
BEST NEW SALON
Category sponsor
Nashwhite, Stratford-upon-Avon
Nicola Clarke at John Frieda, London
Radio, Kings Cross
Skyler London, London
The Social, London

MALE GROOMING
SPECIALIST
Category sponsor
Michael Francos, D&J Ambrose
Matthew Gavin, Ruffians
Kevin Luchmun, Kevin Luchmun
Jody Taylor
Christian Wiles, Christian Wiles
CREATIVE TALENT
Category sponsor
INDIVIDUAL AWARDS
2018 FINALISTS
HAIR TREND
Category sponsor
Sam Burnett, Hare & Bone
Efi Davies, Toni&Guy
Stephanie Gamble, Ashley Gamble
Kevin Kahan, Kevin Kahan
Ken Picton, Ken Picton Salon
AWARD FOR
INNOVATION
Category sponsor
IT’S
ON
MOST WANTED
AND THE IT LIST
GRAND FINAL
Andrew Barton
Sam Burnett, Hare & Bone
Zoë Irwin, Taylor Taylor London
Adam Reed, Percy & Reed
Angelo Vallillo, DNA Artspace
BUSINESS THINKER
Category sponsor
Tim Binnington for The Manta
Syd Hayes for #SydPin
Robert Masciave for eBlade scissors
Steve McManus for Hairtribe
Stewart Roberts for Haircuts 4 Homeless
SESSION STYLIST
Category sponsor
Katy Grimshaw, Spectrum One
Sophia Hilton, Not Another Salon
Skyler McDonald, Skyler London
Sally Montague, Sally Montague Hair Group
Caroline Sanderson, Ego Hair Design
COLOUR EXPERT
Category sponsor
Clayde Baumann, D&J Ambrose
Sarah Black, Linton & Mac
Claire Bonney, Radio
Casey Coleman, CHAIR
Sophia Hilton, Not Another Salon
Syd Hayes
Larry King
James Pecis
Adam Reed
Eugene Souleiman
HAIR ICON
Category sponsor
Duffy
Sally Brooks
Nicola Clarke
Syd Hayes
Sophia Hilton
Sam McKnight
Adam Reed
Angelo Seminara
Eugene Souleiman
Josh Wood
SOLD OUT
WAITING LIST ONLY CALL 01434 610940
03.09.18
NATURAL HISTORY MUSEUM
LONDON
event
2018

2018
THIS
IS US
AMBITIOUS, REVOLUTIONARY AND 100 PER
CENT FEARLESS – MEET THE INCREDIBLY
TALENTED IT LIST 2018 SHORTLIST!
event
@creativeheadmag #MWIT18
creativeheadmag.com/theitlist
THE RISING STAR
ELLIOT FORBES
BARBERBARBER
THOMAS FORDE
CUT & GRIND
OLIVER HULL
BROOKS & BROOKS
JORDAN MASSARELLA
NASHWHITE
ISAAC VERRALL
PERCY & REED
THE FASHIONISTA
JODIE AUSTEN
THE PEACHY STUDIO
JACK BAKER
BAD APPLE HAIR
KIERON FOWLES
REGIS UK
MADS SUNE LUND CHRISTENSEN
JOSH WOOD ATELIER
CHAD MAXWELL
THE ENTREPRENEUR
PHIL BENTON
DOUCE
ROB CZLAPKA
RCNQ
JENNIFER LINTON
LINTON & MAC
RICKY WALTERS
SALON 64
STUART WHITELAW
MESART

FINALISTS
THE VISIONARY
JAMIE BENNY
HARE & BONE
GRACE DALGLEISH
BROOKS & BROOKS
RIA KULIK
THE HAIRBANK
JESSICA NEIL
KH HAIR
JAKE UNGER
HOB SALONS
THE IT GUY
JAMES EARNSHAW
BAD APPLE HAIR
MARLON HAWKINS
BROOKS & BROOKS
PADDY MCDOUGALL
RAINBOW ROOM INTERNATIONAL
JAMIE RICHARDS
RICHARDS HAIRDRESSING
JAKE UNGER
HOB SALONS
THE IT GIRL
SARAH BLACK
LINTON & MAC
JORDANNA COBELLA
COBELLA
GRACE DALGLEISH
BROOKS & BROOKS
HARRIET MULDOON
LARRY KING
HARRIET ROSE STOKES
2018
NOT ANOTHER SALON
event
SHE’S
BACK
KATHERINE RYAN
RETURNS AS HOST
MOST WANTED
AND THE IT LIST
GRAND FINAL
SOLD OUT
WAITING LIST ONLY CALL 01434 610940
03.09.18
NATURAL HISTORY MUSEUM
LONDON

100
SALONS
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SELL LOTS OF PRODUCTS
BOOST CLIENT LOYALTY
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SIGN UP YOUR SALON AT CREATIVEHEADMAG.COM/BIGHAIRDO

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MISTER QUARTERLY

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THE FACES, THE PLACES, THE NEWS, THE VIEWS
Mr. Q
welcomes you…
One of the most popular sections of this year’s Salon
Smart was the barbers’ discussion with Matt Robinson,
Tom Chapman, Andrew Cannon and Jonathan Andrew
about the business and perception of modern men’s
grooming. So we decided to take an even longer look –
turn to page 14 for more. We also have a roundup from
London Fashion Week Men’s, as well as a new collection
from Joey Power. Plenty to see you through the summer…
YOU NEED
TO MEET…
LIAM HAMILTON
Hamilton’s Elite Barbershop, Redruth;
founder, Armour to Barber
GET SMART
WHAT ALL BARBERS SHOULD DO THIS QUARTER
1.
Grooming Specialist. Turn to page
Party… at the Most Wanted
Awards Grand Final on
3 September with host Katherine
Ryan, where we reveal our Male
44 of Creative HEAD for more!
creativeheadmag.com/mostwanted
2.
londonschoolofbarbering.com
3.
Book a course… at the new
academy in Manchester from
London School of Barbering. We
recommend the NVQ 3 Masters
advanced course, where you’ll cut
up to six haircuts daily on clients.
Be inspired… by reliving all of
the action from The Coterie’s
Evolution of Man, sponsored by
American Crew and with insight
from Robin James (left), Bora
Esen, Colin Petrie, Mark Maciver
and journalist Jessica Bumpus.
creativeheadmag.com/thecoterie
Describe yourself in five words:
Loyal, determined, ambitious,
adaptable, passionate.
What’s exciting you about
British barbering and male
grooming right now?
The fact that most people in the
industry will go out of their way to
help others, whether it be to help
with a charity, organisation or to pass
on their skills and knowledge.
Everything changed for me…
When I was at secondary school
I never really bothered with my
hair until I changed barbers and
I was told there were all sorts of
possibilities and styles available. I
rocked a flat top for a few months –
but we don’t need to dwell on that!
The barber who inspired me is…
There are many barbers who have
inspired me over the years but one
sticks out. He’s a hairdresser, stylist,
barber, educator, businessman and a
lovely bloke too. Adam Sloan does
so much work for charity and the
future of barbering.
Who else should we get
to know…
James Williams for his amazing work
with his autism awareness campaigns.
Tom Chapman for his tireless effort
with male mental health awareness –
all while flying all over the world to
educate barbers.
You might not know this
about me…
I served with the Coldstream
Guards for 21 years and left just
before my full 22 years due to a
mental illness and injury.
Say hello to me…
on Instagram @armourtobarber,
@hamiltonsbarbers, or on Facebook
at Armour To Barber and Hamilton’s
Elite Barber Shop.
ON THE COVER
Hair by Joey Power. Colour by Andrea Reiss, assisted by Dammy
Ogunleye courtesy of Ena Salon. Photography by Andrew Gilbert.
04 Mister Quarterly

NEW GROOM ROOM
Eighty8, Rayleigh
A freshly renovated space across two fl oors, Essex barber shop Eighty8 is housed in a
vibrant, contemporary space designed by Art by H. There’s a real gallery vibe, with the
shop hosting abstract art against black-tiled frames, neon signage and MC Escher-inspired
tiled walls. Against the simple and modernist black surfaces you’ll fi nd Takara Belmont
furniture – and Eighty8 will also be home to a bespoke training facility.
MEET THE ELITE
Alan Beak from Ruger (above, left) and Hard Grind’s Colin
Petrie (above, right) are the new members of the American
Crew Elite 2018 for the UK and Ireland. The title recognises
individuals who contribute to the brand as infl uencers, session
and stage stylists, educators and creatives, as well as ‘best
practice’ barbers and represents exceptional practice in men’s
grooming. Colin and Alan join a line-up that includes Baldy
(Baldy’s Barbers), Matt Robinson (Mr Robinson’s Barbershop),
Bora Esen (Porters Barbers), Sam Wall (Hidden Heights
Studio), Dan Rix (The Master Barber’s Shop) and Paul Meekin
(Paul Meekin Hair).
BBA CROWNS
BARBER OF
THE YEAR
Jay Kizito Byrne of Dog House
Barbers in Birmingham
(pictured) is the BBA British
Barber of the Year, following a
live final held in a boxing ring at
Barber UK at the NEC. He wins
the BBA belt and takes away
prize money of £2,000 as well
as £500-worth of BBA grooming
products. “I felt a sense of relief
after coming so close last year,”
said Jay. “I wasn’t leaving
without that belt!”
56%
Want
PRIME NUMBERS supported by
OF UK WOMEN have visited a barber shop at some point in the past two years, compared
with 32 per cent of women admitting to visiting a barber shop in the previous two years. New
research carried out by The Bluebeards Revenge has discovered that more women are visiting
barber shops than ever before. Demands for much shorter, sharper hair styles is one of the
reasons given for this rise, with 81 per cent of women who visited a barber shop in the past
24 months citing edgier cuts as reasons for their regular appointments. Meanwhile, a whopping
61 per cent stated the excessive costs of a hair salon as a key reason for switching to a barber.
to be part of The Bluebeards Revenge crew? Visit bluebeards-revenge.co.uk
Mister Quarterly 05

HAIR / SKIN / SHAVE
#LIFELIVEDTRUE
BAXTEROFCALIFORNIA.COM
@BAXTEROFCA

MY SO CAL LIFE
EMPOWER YOUR CLIENTS TO MAKE THEIR UNIQUE MARK ON THE
WORLD WITH BAXTER OF CALIFORNIA – THE LIFESTYLE BRAND YOU
NEED TO TAP INTO THE GROWING MILLENNIAL MARKET
Los Angeles is a place for dreamers – people whose identities
have been formed by their instincts, their journeys and the city
they call home. The City of Angels offers a way of life few would
turn down: sun-baked days riding the waves and balmy nights
relaxing on rooftop terraces while the city twinkles below you.
What if you could bring some of that So Cal vibe into your salon
or barber shop? Baxter of California is the epitome of living the
LA dream and the brand is bringing the city’s spirit and culture
straight to the UK so that you can brighten up your clients’ days
with a range of hair, shave, skin, body and lifestyle products.
When it comes to purchasing power, millennials hold the key and
Baxter of California is your way to appeal to this group, who are
more likely to buy into a lifestyle than a one-dimensional brand.
But we don’t just want to tell you what Baxter of California is
all about, we want to show you. The ‘Life Lived True’ campaign
showcases the spirit of Baxter of California, and the men it
portrays are true Angelenos who have incorporated Baxter’s
grooming essentials into their daily lives.
MEET TODD
Todd lives in Venice Beach
where he teaches surf lessons
and fire dancing. His day
starts with a morning surf
session and some beard
maintenance, combing
through Grooming Cream
to keep it smooth and soft.
After his day in the ocean,
Todd uses Grooming Cream
on his tapered undercut to
add moisture back in and to
keep his waves weightless.
He also uses Clay Effect
Style Spray to add hold,
texture and definition to his
long hairstyle.
MEET HENRY
Henry lives in Korea Town
and teaches skate school. His
other hobbies include painting
and fishing. Already a selfprofessed
‘boss’, he is working
to one day become a chief
executive. For his Dreaded
Pompadour hairstyle, Henry
uses his own dreads to
tie up the top and smooths both
the dreads and his hairline
with Soft Water Pomade. This
controls frizz and adds shine.
He uses Hydro Salve Hand
Cream throughout the day to
keep his hard-working hands
soft and supple.
08 Mister Quarterly

PROMO
MEET AUSTIN
Austin is into extreme sports, including surfing, skating and
snowboarding, and is a huge fan of chick flicks. Like Austin,
his hard part fade is anything but boring. To style this haircut
he uses Clay Pomade when his hair is towel dried and combs it
into place. Austin also uses the revitalising Shave Tonic to help
maintain healthy skin and freshens up with the Alcohol and
Aluminium Free Deodorant. The formula tackles odour as it
detoxifies and conditions the skin.
MEET GIL
Gil’s morning ritual starts with a shower and hot tea. He loves
food, fashion and women. His Viking hairstyle shows he isn’t a
man-bun sort of guy. In the shower, Gil uses the moisturising
Italian Lime & Pomegranate Cleansing Bar and washes his hair
using Daily Fortifying Shampoo. After towel-drying his hair,
Gil applies Hard Water Pomade for shine and all-day control.
Help clients to lead a life lived true with Baxter of California. To find out more and to become a stockist, visit baxterofcalifornia.com/contact
Mister Quarterly 09

ON THE SHELF
BOYS’ TOYS
THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP
R+Co’s new Waterfall
Moisture + Shine lotion
delivers hydration without
excess weight, ideal
for fine hair. Use on
wet or dry hair to
tame flyaways and
moisturise ends.
RRP £25
01442 248104
randco.com
The
Bluebeards
Revenge Hair Gel
is a multipurpose
wonder and 50p from
each tub sold is donated to
The Lions Barber Collective.
RRP £9.99
bluebeards-revenge.co.uk
The new Supra ZR II
clipper from Andis now
has a removable battery
pack and 50 per cent
more run time.
£255
01635 279824
andis.com
TIGI
Bed
Head for
Men has three
new products,
Dense Up Style
Building Shampoo,
Press Up Body Building
Styling Foam and Thick-Up
Line Grooming Cream.
RRP £10.50
bedheadformen.com
From short, sculpted styles to messy Tone
mid-lengths, the new Fudge
and
Professional Mineral Paste has
tighten
a salt-infused formula for a
shaved skin
tactile, hydrated hold that
with Astringent
lasts all day.
Foam from Reuzel.
RRP £12.95
It blends witch hazel,
020 7845 6333
rosemary and aloe vera to
fudgeprofessional.
moisturise and soothe.
com
RRP £12.99
01392 365177
reuzel.co.uk
September brings the BaByliss
PRO cordless Super Motor
Clipper, with Japanese
steel blades and a high
torque pivot motor.
£135
0370 5133191
babylisspro
.co.uk
Love that So Cal vibe?
Now’s your chance to
bring a bit of it to your shop
with Baxter of California. The
Los Angeles brand does it all, from
hair and shaving to skin, body
and lifestyle.
RRP from £9
baxterofcalifornia.
com
Engineered in the US, the WAHL
Limited Edition Cordless Magic
Clip features a ‘stagger
tooth’ blade for a
smoother cut.
£104.99
wahl.co.uk
10 Mister Quarterly

PROMO
STRONG
STUFF
IT’S TIME TO TAKE
CONTROL, WITH
TIGI BED HEAD
FOR MEN
Male grooming habits are
changing. Men are becoming
more experimental with their
style, customising longer looks
to suit their daily activities,
whether that’s going to the gym
or a day at the office. TIGI Bed
Head for Men has three new
products that are perfect for
the creation of fuller-looking
styles and ideal for men with
fine hair needing texture and
control without weight. The
clever ingredient in these three
products is caffeine, known
for its stimulating properties,
as well as key vitamins, biotin
and niacin for healthy hair.
DENSE UP
STYLE BUILDING
SHAMPOO
This shampoo is powered
by Bed Head for Men
Uploader Technology
to create lift, texture
and control without the
‘fluffiness’ men hate
about freshly washed
hair. The technology
creates flexible bonds
between hair fibres to
style as it’s washed. If
hair starts to flop, clients
just push it back and
bonds are reactivated.
PRESS UP
BODY BUILDING
STYLING FOAM
Men’s ranges don’t
often include a foam or
mousse, but the experts
at TIGI predict that
this will soon become an
essential for men with
fine hair. This styling
foam helps build body,
lasting up to 24 hours.
Providing texture,
control and a weightless
hold, it makes even
freshly washed hair easy
to style.
THICK-UP
LINE GROOMING
CREAM
This cream gives
flexible hold with a
natural finish, helping
build body, texture and
control without adding
weight. It features
Bed Head for Men
Uploader Technology
to create flexible bonds
between the hair fibres,
guaranteeing great lift
and longevity – perfect
for men with curly or
wavy hair.
To achieve the best results with the new Bed Head for Men products, connect with
TIGI Education support for new courses on the cuts and products, as well as step-by-steps
for you and your client. Download the TIGI App 24/7 for always-on education
For more information, visit bedheadformen.com. Follow on Twitter @tigipro, Instagram @tigiprofessional, @bedheadbytigi, and Facebook TigiProfessional and BedHeadbyTIGI
Mister Quarterly 11

#TRENDING
DRIVING FORCE
FROM THE GREAT OUTDOORS TO ITALO DISCO AND ICONIC MULLETS, MR Q REPORTS BACK FROM
SOME OF THE STANDOUT SHOWS AT LONDON FASHION WEEK MEN’S S/S19
Images courtesy of American Crew, British Hair, Fudge Professional and R+Co
ICEBERG
John Vial for American Crew
John Vial is making mullets mainstream
once more with his take on the iconic ’80s
look for Iceberg. The collection fused a love of
Formula One and Italo disco with dance, football
and London attitude – quite the mix. It was also
an ode to the past with one eye on the future;
something the hair summed up nicely in its mix
of ’80s skinheads and point cut, disconnected
mullets. To help him create the looks,
John Vial had on hand American Crew’s
Alternator, Spray Gel and Tech Series
Flexible Hold Mousse.
Stay cool.
CHRISTOPHER RAEBURN
Brendan O’Sullivan for British Hair
Raeburn’s React Now collection was a call to action to pay
attention to our changing society and environment. In keeping
with this theme, Brendan O’Sullivan for British Hair and his
creative team kept the hair clean and back from the face, then
gelled to achieve a wet look. Coloured stripes were added in
silver, white and red, tying into tones within the collection.
WOOD WOOD
Jan Przemyk for AOFM using R+Co
‘The Outside’ was the title of the
latest show from the Danish design
duo. “We created a hair texture that
reflected being caught in the rain
and leaving your hair to dry without
touching it, so there was a lot of
movement but little volume,” said
Jan Przemyk. Hair was dampened
with R+Co One Prep Spray, then a
misting of R+Co Rockaway Salt Spray
or Spiritualized Dry Shampoo Mist.
Looks were finished with the R+Co
Trophy Shine + Texture Spray.
LIAM HODGES
Matt Mulhall for Fudge Professional
Tattooed hillbillies had made it in Sin
City at Liam Hodges, where models
were given a messed-up mullet and a
flash-trash attitude. To make the men
look like they’d just emerged after a
heavy night in Vegas, lead stylist Matt
Mulhall misted hair then applied a
generous amount of Fudge Professional
Vinyl Pomade from the roots through
to the ends. Next, he pulled the hair
back using palms to flatten. Sides were
secured with barrettes and Fudge
Professional Skyscraper Extra hairspray.
12 Mister Quarterly

ESSENTIAL
PICKING MY FAVOURITE AMERICAN CREW PRODUCTS
FROM SUCH AN EXTENSIVE RANGE IS ALWAYS DIFFICULT,
BUT I MUST SAY MY WINNING COMBO RIGHT NOW
IS THE BOOST POWDER TEAMED WITH THE CREAM
POMADE. I FEEL THE BOOST POWDER IS FAR
MORE DIVERSE THAN OTHER POWDERS
AND CAN BE WORKED INTO THE ROOT FOR
STYLING, BUT ALSO FOR FINISHING LOOKS.
THE NEW CREAM POMADE IS A GREAT
ALTERNATIVE TO CLASSIC WATER OR
GREASE-BASED POMADES
COLIN PETRIE, HARD GRIND
MR. Q DOES THE HARD WORK FOR
YOU, DELIVERING WHAT YOU NEED TO
KNOW, IN ASSOCIATION WITH
Get the look Sam Wall
(@mrsamwall), UK winner
of American Crew’s All-
Star Challenge, created
and shot with brand
founder David Raccuglia.
Sam used American Crew
Light Hold Texture Lotion
to wet hair before cutting
the sides and back, and
connecting the top using a
feathered razor. Hair was
blow-dried using Control
Foam, before applying
Boost Spray into the
roots and finishing with
Grooming Cream.
#MrQCrewCloseUp
AND THE WINNER IS…
The global winner of the American Crew All-
Star Challenge is Vitaly Pimenov from Russia!
He was chosen from 15 finalists in the annual
competition that recognises the best men’s
hair stylists. The award and prize of $10,000
was presented by David Raccuglia, founder of
American Crew, pictured above left with Vitaly.
AMERICAN CREW ON THE ROAD WITH HARLEY-DAVIDSON
It’s a match made in heaven – an iconic
motorcycle brand and a world-renowned
men’s hair brand have come together to
celebrate their shared heritage. American
Crew has announced it’s working
with Harley-Davidson to craft unique
experiences and events for consumers
worldwide. “This collaboration with
Harley-Davidson is a milestone in the life
of American Crew,” said David Raccuglia,
founder of American Crew. “We’re looking
forward to connecting the brands through
our shared values of freedom and selfexpression.”
To kick-start the partnership,
American Crew and Harley-Davidson shot
an advertising campaign, Style for the Road,
in Marfa, an art hub in Texas. A short fi lm
has also been produced.
Want to know more about how American Crew can boost your barbering? Call 020 7391 7440 or visit americancrew.com
AmericanCrewUK
Mister Quarterly 13

★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
QUALITY
not QUANTITY
MALE GROOMING IS BOOMING AND BARBER SHOPS ARE THE SECOND MOST COMMON
HIGH STREET OPENINGS – BUT IS IT ALL A CAUSE FOR CELEBRATION?
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
With an influx of new
barber shops opening on
high streets up and down
the country, there have
been rumblings of dissent
in the barber community.
Not, as you might
imagine, about the hike in
competition. Instead, the
artists and craftsmen of the
trade are worried about a
dilution of key skills and
talents, resulting in more
dissatisfied customers
and a distrust for the
profession. “There are a
lot more shops popping
up, you see it all the time,”
says Mark Maciver, AKA
SliderCuts. “It’s safe to
assume the quality of work
is not consistent.”
It’s a topic that sparked
real debate during the men’s
grooming panel at Salon
Smart. The panel, featuring
Most Wanted 2017 Male
Grooming Specialist Jonathan
Andrew, Matt Robinson of
Mister Robinson’s Barbershop,
the Lions Barber Collective’s
founder Tom Chapman and
Ruffians’ Andrew Cannon. The difference
between the pre-boom landscape and the
current high street is enormous – “It’s not
much of a comparison at all. We’ve left our
comfort zone,” Matt noted. “But where is
the standard?”
According to research conducted by
Armour to Barber (a skills organisation for
ex-servicemen) and grooming brand The
Bluebeards Revenge, 83 per cent of those
working in the industry believe that the
sector will continue to flourish. However,
63 per cent of the 1,001 respondents did not
believe that the industry currently has
enough quality barbers to cope with
rising consumer demand. A mixture
of reasons as to this squeeze were
identified, such as the ‘conveyor
belt’ system of too much pressure to
complete cuts quickly (64 per cent
of respondents) and inadequate
training by colleges (33 per cent).
This worries Tom Chapman
the most. “There are independent
barbering academies where you
can train 12 weeks to the shop
floor,” he says.
Mark adds: “It’s not necessarily
a lack of talent, but maybe
they’re not focusing on barbering
as a craft. They’re just looking at it
solely as a business opportunity.
On the plus side there are more people coming
into the industry, talented people, who are
taking it seriously. On the other there are
those who are just looking to capitalise on a
trend and make a quick buck.”
When it comes to something as personal
as barbering, why is there this ‘conveyor
belt’ approach? At what point did ‘under 10
minutes’ become the right amount of time for a
personalised cut or style?
Looking to make real change to the situation
is the British Barbers’ Association, which
announced in April that it had been chosen
SliderCuts (inset) and with boxer Anthony Joshua
14 Mister Quarterly

to lead the global alliance for Barbering and
Men’s Grooming standards. The Men’s Global
Grooming Alliance is a mix of barbering
associations and leading male grooming
companies from countries such as Australia,
Canada, India, New Zealand, South Korea
and the US – a move which implies that these
concerns are widespread. The initiative aims
to encourage the sharing of standards, updates
on grooming trends, the latest technical
guidance and codes of good practice.
While many shops have their own niche
and appeal, for the uninitiated it might be
hard to discern what constitutes a quality
establishment – especially if a customer is new
to the area and hasn’t yet found ‘The One’.
Jim Shaw from essensuals is realistic:
“I don’t think this is something we can
change, but what we can do is make sure we
Jonny Long
Jim Shaw
continue to offer an experience instead of just
a haircut, that we always have the latest and
most professional products to help our clients
recreate their style at home, and to ensure
stylists are trained to the highest standards.”
Barber shops are more than just a place
to get a haircut. They are a meeting place, a
space for sharing ideas and thoughts that will
maybe never go beyond the chair. “Boosting
confidence and competence in our barbers
and creating a space where our clients feel
welcome, relaxed and genuinely valued has
been really important to us,” Natalie Angold
at Ruffians Shoreditch explains.
“We believe that you should build a clientele
that grows organically rather than churning
out the cuts like a conveyer belt and relying
Ruffians
on walk-ins. Otherwise it
suppresses the morale and
creativity of our barbers, but
these small changes mean
having happy customers and
happy barbers.”
The past decade has seen
an unprecedented rise in
men’s grooming, with no sign
of slowing down – in 2017,
barbering was the fastestgrowing
profession in the
US, according to Forbes.
So how should barbers be
staying ahead of the curve?
The answer, inevitably,
comes down to training and
recruitment. Finding those
who have the drive, the
potential and – importantly
– the patience to make an
excellent barber proves to
be the biggest challenge.
Jonny Long from
Lockonego, is cautiously
optimistic: “I feel that once
things settle down the cream
will rise and the rest will
fall. Regulation is something
that has been spoken about
for years and I feel that
the industry does well in
regulating itself, so natural
order will take place,” he
says. “Education is out there;
it’s a case of the salon owners
and the barbers themselves
getting the training to master
the trade that can make you a
good living if done right.”
Corrado Tevere at Radio
Hair, which includes a men’s
grooming branch called
Manifesto, agrees that it’s
down to the owners: “They
should keep the quality
control, and make sure staff
are consistently trained.”
There has been enormous
growth and exposure of
barbering recently, and new
challenges to face up to. It’s
now a fashionable career
choice, but those in it for the
lifestyle alone will soon find
themselves staring down the
barrel of uncompromising
standards from their peers.
Mister Quarterly 15

T O T A L
UTILITY
BEGINNING A NEW CHAPTER AS CREATIVE DIRECTOR OF EIGHTY8,
JOEY POWER LAUDS SUITABILITY, EXPRESSION AND INDIVIDUALITY
WITH HIS NEW COLLECTION ‘UTILITY’
PHOTOGRAPHY BY ANDREW GILBERT
16 Mister Quarterly

Hair by Joey Power. Colour by Andrea Reiss, assisted by Dammy Ogunleye courtesy of Ena Salon. Make-up by
Ciara McCarthy. Clothing by Kervin Marc. Styling by Joey Power, assisted by Georgina Gilbert. Production by AKAcreate
Mister Quarterly 17

SHOP TALK
POLE POSITION
HARD GRIND
HAIRCUTS, COFFEE AND APPAREL – THESE SCOTTISH BARBERS
OFFER SO MUCH MORE THAN A SHORT BACK AND SIDES
Barbering wasn’t always on the cards
for Colin Petrie but, luckily for us, he
discovered his natural flair for the
profession while travelling the world as a
musician. “When we were on tour in Canada
and Japan we were away from home for a
long time and didn’t know any salons so I
started cutting hair,” he explains.
Fusing together his new-found talent with
experience in streetwear retail, he opened
Hard Grind in Dundee. “I created a lifestyle
store where you could shop for apparel, get
coffee or a milkshake and get a haircut.
It’s like a little shopping mall experience
but honed for a certain kind of style.” And
within just six months, Colin had opened
a second shop in Aberdeen.
Hard Grind’s appeal is down to its
authenticity and unique voice, which
resonates with customers. “We are very
real,” says Colin. “The art is from my own
collection. The jukebox is from my house
and there are a couple of things here from
my old kitchen. If I was going to live and
breathe the shop, I wanted it to be my home
from home.”
And despite phenomenal popularity, Colin
is conscious that he needs to hold on to
the personal feel that resonates with Hard
Grind’s customers. “Big investors came in
very quickly and wanted to franchise.
I wouldn’t say I am a control freak but I’m
very passionate about the brand and I don’t
chase money, it’s not what drives me. I
think if you build something real and true,
people will respond to that.”
Now Colin has been announced as a
member of American Crew’s Elite Team,
a partnership that couldn’t be more
perfect. “American Crew blew my mind.
It’s at the forefront of barbering and has
just announced a big campaign with
Harley-Davidson, which is so up my street,”
he laughs.
18 Mister Quarterly

"It's me!"
OUR
FEATURED ARTIST
IN JULY IS
ASHLEIGH HODGES
The former It List It Girl on her love of music and books, how she’s
pushing her avant-garde skills and who’s joining her for a dinner party…
"... and then
it's our turn!"
OUR FEATURED ARTISTS
IN AUGUST ARE
RANKIN AND NICK IRWIN
Rankin, the legendary photographer, shares
his insight on how to take a perfect portrait,
and we explore his enduring creative
relationship with session stylist, Nick Irwin
HEAD ONLINE NOW!
CREATIVEHEADMAG.COM/EDUCATION

THE BIG IDEA
GHD X
LULU GUINNESS
BRITISH STYLE ICONS Lulu Guinness and ghd have
teamed up to battle breast cancer. Adding to the brand’s timehonoured
tradition of support, the ghd x Lulu Guinness collection
features Lulu’s iconic lip print on the ghd gold styler and ghd air
hairdryer, with £10 from every purchase going straight to Breast Cancer
Now. In the past 14 years ghd collaborations with global breast cancer
charities have raised more than £10 million. “I spent a lot of time looking
at different pink effects,” Lulu told Creative HEAD exclusively. “I just
wanted something subtle – not what I’m usually known for! – and pretty.
Making something hard, like a styler, into something soft was the
challenge. This way you can own something pretty and still give back
to Breast Cancer Now. Everyone does their own bit – I just want to
bring something which distracts you if you’re going through
a hard time, to bring a moment of joy when you need it.”
And for every pouting selfie posted on Instagram with
#KissThisCancer, tagging @ghdhair and
@breastcancernow, ghd will donate an
additional £1. Pucker up!
CREATIVE HEAD
51

Ready
for your
close-up?
Empower your clients and protect their tresses
for picture-perfect blonde results with new
Série Expert Blondifier by L’Oréal Professionnel
52 CREATIVE HEAD

SUMMER IS WHEN blondes reign supreme. Whether it is golden,
sun-kissed highlights, ash tones or a cool platinum, blondes come into their
own as the weather heats up. However, the sun can dry out lighter strands
faster than a British heatwave disappears. Throughout summer, blondes need
to keep their hair well-maintained to prevent colour fading, dryness and lack of
shine (not to mention the dreaded brassy tone blondes are prone to).
CREATIVE HEAD ADVERTORIAL
If your blonde clients have concerns about losing colour radiance and
dullness, L’Oréal Professionnel has a solution to help your clients empower
and protect their blonde: new Série Expert Blondifier. A bespoke colour care
solution for all blondes that launches in August, Blondifier provides
in-salon solutions for photo-ready blondes and an aftercare range to help
clients keep their blonde looking great all summer long.
#EMPOWERYOURBLONDE
IN THE SALON
GIVE YOUR CLIENT THE PERFECT BLONDE
The Blondifier range is set to become every blonde’s new
best friend. Featuring new pigment boosters, it enables
you to give your clients the shade of blonde they’ve been
dreaming about.
For the cool, light blonde, use the Cool Blonde Perfector,
which contains purple pigments to neutralise undesired
yellow undertones. For the warmer blonde client, use
the Sun-Kissed Blonde Perfector, which contains blue
pigments to neutralise undesired copper undertones.
GIVE CLIENTS A BLONDE POWER SERVICE
For a regular, affordable service, use a Blondifier booster
with Blondifier masque. Make it bespoke by mixing the
booster with Powermix Vitamino for an instant boost of
colour radiance, or mix with Powermix Repair to help
repair damaged hair.
AT HOME
DISCOVER THE CARE AT HOME RANGE
Formulated with Açaí Polyphenol, a superfood antioxidant
present in the açaí berry, the targeted formulation helps
revive blonde hair and add shine. The new Série Expert
Blondifier haircare range is perfect for those who need to
give their hair that extra TLC (so all blondes, then!).
The Cool Shampoo is enriched with violet brightening
pigments to neutralise yellow tones and leave hair radiant.
It is best for cool blondes to help their colour last longer.
The Gloss Shampoo is for all blondes and gently cleanses
the hair, emphasising blonde hair’s multi-dimensional
shine. It also provides nourishment and helps smooth
damaged strands.
For extra conditioning and nourishment, recommend
that clients with fine hair use the conditioner at every wash
and the masque as a once-a-week treatment, the masque is
also the perfect conditioner for clients with thick hair.
For more information, speak to your L’Oréal Professionnel account manager, call 0800 0304034
or visit lorealprofessionnel.co.uk. #EMPOWERYOURBLONDE
CREATIVE HEAD
53

ALL YOU
NEED FOR
HEALTHY
HAIR
IT BEGINS WITH A BLOW-DRY AND ENDS WITH HEALTHY
HAIR – EVERY TIME. HOW? IT’S ALL IN THE HAIRBRUSH…
WHEN THE PRESSURE’S ON and you’ve got to deliver a fabulous blow-dry, there’s only
one brush you’ll ever need – Tangle Teezer. The secret to a good blow-dry lies in the hairbrush
you use. Tangle Teezer’s founder, Shaun Pulfrey, has spent years working in busy salons,
so he knows exactly what stylists are up against every day. This is why he created a range
of blow-drying tools to help you master any look, quickly and effortlessly. Designed to work
with low-heat hairdryers, Tangle Teezer brushes will not only leave clients with fabulouslooking
hair, but their strands will be in much better condition, too – guaranteeing they
will come back time and again. There are two types of Blow-Styling Tools you need in your
kit bag arsenal: The Blow-Styling Smoothing Tool, for a sleek finish with natural volume,
movement and shine; and The Blow-Styling Round Tool, for volume and root lift, with
bounce and shine. Tangle Teezer Blow-Styling tools will help you to:
• Increase the speed of your blow-dry as the tools help you take hair from wet to dry faster than
ever, thanks to the bottle-shaped teeth that extract water quickly.
• Give clients a healthier blow-dry as you use the hairbrushes with your hairdryer on a lower
heat setting and lower speed, so the hair isn’t heat damaged.
• Become an expert in blow-drying. Tangle Teezer blow-drys are like haircuts and the brand’s
salon masterclasses teach you all the techniques to ace it.
• Build confidence. No matter what client walks through the door, you’ll feel confident tackling
all hair types.
54
CREATIVE HEAD

YOUR STEPS TO SMOOTHER HAIR
CREATIVE HEAD ADVERTORIAL
STEP 1: DETANGLING
Gently towel-dry the hair,
blotting rather than rubbing.
Use the Tangle Teezer Salon
Elite brush at the ends and
work your way up to the roots.
STEP 2: SECTIONING
Start at the nape and create
horseshoe blow-drying
sections, which measure the
width of the Blow-Styling
Smoothing Tool.
STEP 3: PICK UP AT THE ROOT
Place the Blow-Styling
Tool at the root and pick
up the section of hair,
distributing it evenly
through the tool.
STEP 4: DRYING ROOTS
TO MID-LENGTHS
Hold a hairdryer a few inches
away from the hair and follow
it as it’s drawn through the
teeth of the brush.
STEP 5: DRYING THE ENDS
Continue to follow the
hair with the Blow-Styling
Smoothing Tool through
to the ends, creating some
tension to smooth flyaways.
STEP 6: VOLUMISING CROWN
For smooth, sleek hair with
root lift, pick the hair up
at the crown at a 45-degree
angle and follow the shape
of the head.
SHAUN’S
TOP TIP!
There’s no need to blast
the hair at full heat and
speed. Your blow-dry will
be much smoother, sleeker
and kinder to the hair if
you lower the speed
and the heat
THE FINISHED LOOK!
Big, bouncy and voluminous hair with plenty of movement.
For more styling masterclasses from Tangle Teezer, call 020 7738 4458 or email sales@tangleteezer.com
CREATIVE HEAD
55

IN ASSOCIATION WITH
Millennials?
SO last century. Meet
Generation Z' These techsavvy,
super-stimulated
individualists represent the
latest generation of stylists.
Born in the mid-1990s and
having lived the bulk of their
lives online, we cut through
the stereotypes to talk to
the people behind the label
- young hairdressers forging
their own unique paths...
56 CREATIVE HEAD

GENERATION Z
CREATIVE HEAD
MEETS Gen Z
In a quiet corner of East London we caught up with five Gen Z-ers - Darcie Harvey
(Brooks & Brooks), Harry Wiffen (Trevor Sorbie), Sam william Hill (Cut & Grind), Tegan
Robertson (Not Another Salon) and Tom Dodd (Spirit Hair Design) - to discuss their careers,
the attitudes of older stylists and their thoughts about what it takes to make it today
CREATIVE HEAD: How did you get into hairdressing?
TEGAN ROBERTSON: I never really thought of hairdressing as
a career. I think when you’re a creative type you’re pushed
down certain paths at school – I was pushed into art,
but then I found my way into fashion. I ended up going
to university, hated it, got kicked out, and was like ‘what
do I do with my life now?!’ But then I was watching my
favourite film, The Adventures of Priscilla, Queen of the
Desert, and noticed something. The reason I wanted to
get into fashion was because my dream, from the age of
about 10 years old, was to design drag queen costumes
– but this time I started looking at the wigs and thought
“Oh my gosh, their wigs are just as amazing… maybe I
could do that?” It was a lightbulb moment. So, the next
day I called up my favourite salon in London and got a job
there the next week! My parents were just happy that I had
a job and a potential career at this point. They are both
very hands-on people – I’m from Zimbabwe and I think
it’s a very African thing – and so they’ve always respected
people who have a trade and work hard.
HARRY WIFFEN: When I left school I didn’t have a clue
what I wanted to do. I don’t feel like they really give you
the option of doing hairdressing or really talk about it as
much as other careers. Luckily, my brother was doing a
hairdressing course at the time and he said I should give it
a go. I went to college, hated it, quit (well, got kicked out,
too!) and eventually moved to London. I finally got into a
good salon where they are creative and I found my feet.
SAM WILLIAM HILL: I used to hate getting my hair cut as a
kid. I always kicked off! One day, as a teen, I passed this
barber shop in Brighton where people were skating outside
and playing cool music. I went inside and had a haircut and
it was a really nice experience. So I thought: ‘Right, they’re
wearing what they want, doing what they want, listening
to what they want, I’ll give it a go.’ So I started looking into
classic haircuts and decided that I wanted to do that.
DARCIE HARVEY: With school I did really well grades-wise,
so my mum wanted me to go to university. She was
always saying ‘You can’t do hairdressing,’ even though
I really wanted to. I’d read a newspaper article about
how hairdressers were the happiest employees, and I
just wanted to be happy in my career. So my mum said
to me: ‘If you go to sixth form, work on your days off for
a year, then I’ll let you do hairdressing.’ I went to school
three days a week and then every day off and after school,
I worked at a salon. I didn’t actually have a very nice
experience there, so it did make me wonder if I actually
wanted to be a hairdresser. Then my own hairstylist, one
of the creative directors at a Toni&Guy salon, told me that
I should go to a salon in central London, where it’s cooler
and edgier, as I would enjoy it a lot more. If I’d have gone
to university, I was looking at sociology, but hairdressing is
people-focused and you can work your way up the ladder
and get rewarded, which makes you happy. And my goal
was always just to be happy.
TOM DODD: I actually started out as a dog groomer – which
is no reflection of my clients now! I got good grades at
school too, but decided to go to animal college and
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study animal care, behaviour, and grooming. But I wasn’t
obsessed with it, and I began second-guessing myself.
I did work as a dog groomer for about a year and a half
once I’d got the qualifications, but I wasn’t enthusiastic.
I’d had enough of being pooed on, scratched and bitten,
so I just quit. I was probably unemployed for about a
month and a half and I was really stuck. It was my mum
who said that I could be good at hairdressing because
I’m very social; I love talking to people and making them
feel good. So I went to a salon for a trial to see if I’d like it.
I absolutely fell in love with it – completely head over heels
for hairdressing.
CH: Many of you did not enjoy college, is there anything
the industry can do to improve this?
TR: I feel we really need to modernise the training process.
There’s still a huge hierarchy in salons and far too often
assistants are seen simply as cleaners. It’s a really oldfashioned
way of training, and I think people need to see
assistants for what they are: trainee hairdressers.
CH: Have you had any regrets about choosing to become
a hairdresser?
TD: In the first salon I worked at it was very homely and
I made friends for life. But then I went to another, less
friendly salon. I got so distraught it almost made me want
to give up. I wasn’t sure if I wanted to be in a job that made
me feel that bad! I had to take myself out of there and take
a couple of months off to decide if this was really what I
wanted to do, but when I came back it all clicked again.
It gave me the confidence to feel good about my goals.
It’s important to build people up rather than drag them
down or pit them against each other.
DH: My only regret would be the age I started – I wish
I’d started at 16, straight from school. From a money
perspective, you can be paid an apprentice’s salary at
16 and you can survive on that for four years, but when
you’re in your twenties and you’re training for that long and
not getting paid much money, it can be quite difficult!
SWH: I don’t have any regrets really. I once went into a shop
where it was obvious they felt they could get away with
HW: While there are a few people who have made it through
being self-taught, it’s so frustrating to see people who
think they can just teach themselves and be okay at it too.
Education about hair needs to be better. People work hard
to get what they want, pushing themselves and constantly
working to be where they want to be. It’s frustrating to feel
like people look down on you, to think that hair’s just a
basic career. There should be more young people teaching
hairdressing as well. Sometimes at colleges, there are old
people who are completely stuck in their ways. It would be
worth bringing in new people who are actually doing new
things. It’s an innovative industry and things are changing all
the time.
DH: It’s more of a social thing. I still have to explain what I
do to people. When I say ‘I’m a hairdresser,’ they sort of
go ‘Oh, alright’ because they think you just cut hair, when
actually I do shoots, I do shows, I write articles, I work with
celebrities. There’s just so much more to it.
paying people next to nothing while they were training.
Some salons can take advantage of you because you
want to be there.
HW: I would say it would be going to college at 16. I feel like
it was a waste of time and I didn’t know that I could just
go straight into a salon – a good salon – and be trained
by them. I could have started sooner and been a stylist by
Sophia Hilton once told me she
always knew she'd be a successful
hairdresser because she put the same
amount of effort into scrubbing the
skirting boards as she did a blow-dry"
Darcie harvey
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#GenerationZ
now, but instead I’m just coming to the end of my training.
I wasted time being in a place where I wasn’t taught
properly, or listened to or understood.
CH: Now that you’re on the shop floor, what has been the
most difficult part of the journey to becoming a trainee?
TR: There’s a lot of things that can be diffi cult to deal with.
It’s slow, you work like a dog and you can get paid terribly.
However, if you stick with it long enough, a whole lot of
amazing opportunities will come your way.
DH: I think you have to do those more menial jobs to be a
good stylist. There’s always going to be a day where you
don’t want to do something, or have an awful client, or
someone will be really rude to you backstage at a show –
you have to go through that to be able to handle anything.
It’s a mentality thing, too; you have to do rubbish jobs to
make you a hard worker. Sophia Hilton once told me she
always knew she’d be a successful hairdresser because
she put the same amount of effort into scrubbing the
skirting boards as she did a blow-dry.
All day long people come into the
barber shop and say 'I want to do
this!' because it's cool; but you soon see
those people leave the industry because
they don't actually like what they do"
sam william hill
TR: I think it’s also really hard to stay motivated and inspired
when so often you’re not always treated in the best way.
DH: Part of it is that people can’t take criticism on the chin.
You do get knocked down quite a lot, particularly if you’re
in a good salon – you’ll be told your work is no good.
When you start your apprenticeship, you’re quite naïve so
you’re going to make a lot of mistakes, but it moulds you
as a person. People always say your salon is your second
family because they bring you up so much and make you
better – not just as a hairdresser, but personally.
CH: Have you seen other young staff lose faith in
hairdressing, and do you feel like there’s quite a high
turnover at the moment?
SWH: All day long people come into the barber shop and
say ‘I want to do this!’ because it’s cool; but you soon see
those people leave the industry because they don’t actually
like what they do.
HW: I’ve been at Trevor Sorbie for two-and-a-half years
and there’s only three of us who made it all the way
through, out of about 30 people. A lot of them came into
hairdressing thinking it would be an easy career, but if
you’re in the right place then it is hard and there is a lot
of pressure. People last maybe six to eight months, until
they realise how long it’s actually going to take; it’s not
something you can do in a few weeks.
TH: Defi nitely. Some people just look at the industry and
think it’s easy, that it’ll be a sweet ride, just a 9 to 5 and
that’s it. It’s not like that at all.
SWH: In barbering, It’s more an issue of money making
people leave. When you start out you’re probably only
earning about £600 a month.
CH: What advice would you give to managers and salon
owners reading this?
TD: Just be nice. It’s good to be strict, to have boundaries
and high standards, but at the same time you need to
nurture. I think a lot of people just remain uninvolved
and give orders, but if you’ve got the time, spend it
going through things with younger staff and help them
to feel confi dent. Obviously, you don’t want them to
become big-headed, but you want them to be confi dent
enough to do their job well and enjoy it.
TR: Make sure your staff are expressing themselves. Never
limit their creativity and always treat them with respect.
now gen z-ers, it's your turn...
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DARCIE
HARVEY
NAMED THE RISING STAR AT THE IT LIST AWARDS 2017,
DARCIE HARVEY LIVES AND BREATHES HAIRDRESSING.
THE BROOKS & BROOKS ASSISTANT STYLIST IS
DETERMINED TO MAKE HER MARK IN THE INDUSTRY
“WHEN I STARTED hairdressing I wanted to do everything before knowing how
to do it. And unfortunately, that is exactly what I did. I was always running before
I could walk – or even crawl for that matter. I wanted to assist on all the shoots,
help out at all the shows, but I had zero experience. So I knew I had to gain it.
“Only a couple of months into training I gained contacts with photographers,
make-up artists, stylists and models and started test shooting… before even
knowing how to blow-dry. You can imagine just how those pictures turned out! It
was a huge learning curve each time. With no knowledge, just hunger, I gradually
gained experience, which then gave me knowledge, and led to me eventually
getting the assisting opportunities I craved. I am privileged enough to work for
Brooks & Brooks, where the opportunities for creative work are endless, but the
best advice I have been given is to ‘rein it in’. I cannot tell you how many times
in my career so far I’ve been told that! I’ve now learned that less is more,
simple is stunning, and if your work is well executed it will speak for itself.
“I love being surrounded by such a diverse team, where no matter the job, there
will always be someone to ask for help. The highlight of my career so far? The
show work! I’ll never get tired of that buzz of adrenaline you get when
you are onstage, showcasing something you have put your blood,
sweat and tears into. And just the whole process – finding a
model, working out a technique, practising, sticking with it,
making it your own and creating something you are really
proud of. Of course, every time I do a job, I look back and
think of all the things I would do differently, but we are all our
own worst critics. The most important part of this is learning,
and every time you do something, the next time it will be better.”
2017
CREATIVE HEAD 61

HARRY WIFFEN
After nearly abandoning hairdressing at the age of 17, Essex boy Harry
made a last ditch move to London and fell back in love with the
industry thanks to an apprenticeship at Trevor Sorbie. Here's how
he's working to make his boundary-breaking dreams a reality...
“I WAS BORN and raised in Essex, and started a
hairdressing apprenticeship at the age of 16 at a local
hair salon. I then moved to London at 21 to fulfil my
dream and train as a professional hair stylist – and I’ve
literally just passed the vardering programme at Trevor
Sorbie! Trust me when I say being an assistant is far
from easy. It has lots of challenges as well as rewards.
I was fortunate enough to assist at London Fashion
Week, to travel to Madrid with Tom Connell to assist
at Show Positivo, and to be the hair stylist for Quiz
Clothing’s campaign shoot in Morocco.
“Working in fast-paced environments like Fashion
Week and at shows, it gets very intense. This is when
the skills you’ve learnt throughout your training really
come to practice. And the feeling you get when it’s
over – seeing your team’s work presented live in front
of an audience – is breath-taking. I have also worked
alongside session stylist Adam Szabo for magazines
such as Pop and Under The Influence. Experiences,
opportunities and projects like these are the reason
I love what I do. Getting to meet other industry
professionals, travelling to new places and bringing
new ideas to life is what really inspires me as a stylist.
“Although the hair industry involves a lot of creativity,
I still feel like there are a lot of stigmas that need to be
broken. As a young, open-minded creative, I want to
smash gender norms, mix cultures, break boundaries
and change the industry’s idea of beauty standards.
“One particular look I created that really shows
these ambitions was for Trevor Sorbie’s Assistant
competition back in November 2016. I decided to
produce a 1920s finger wave with a twist. Instead
of your classic wave on a female model, I decided
to create the look on a young teenage boy who was
wearing a black latex skirt, had black painted nails
and was sporting classic eye make-up. My aim was
to break every rule, and challenge stigma around
gender non-conformity. I’m really inspired by London’s
diverse street style. People who challenge societal
norms in the way they present themselves have
always intrigued me. Most of my inspiration comes
from outside of the hair industry really, including varied
types of music, photography and fashion.
“My aim is to work with other young creatives who
are less known and make images that cause a rift.
I want to shake up the industry. I also want to inspire
others to be more open-minded in their work. Oh, and
to take over the world!”
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Harry Wiffen
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Sam William Hill
#GenerationZ
SAM william
HILL
SAM WILLIAM HILL IS A GLOWING EXAMPLE OF UP-AND-
COMING BARBERING TALENT. AFTER FINDING HIS FEET AT
CUT & GRIND, THE MOST WANTED BEST NEW SALON OF
2017, HIS DILIGENCE AND DEDICATION THROUGHOUT HIS
TRAINING AND BEYOND HAS SEEN HIM EARMARKED
AS A FUTURE STAR
“You’ve really got to love what you do to make it in barbering. It’s long hours and
it kills your shoulders, and you’re always learning new skills along the way. For
me, the beginning was hard as I was completely new to the industry and young,
having just turned 17. No-one seemed to want to give me a chance to help out
and cut hair in their shop. It took travelling from Cambridge to London every
day on the train and working for free to get my skills and passion across to any
potential employers. I met Hari Efthymiades [founder of Cut & Grind] and he gave
me the opportunity to be who I am today; a barber doing a job I really enjoy.
“One thing I quickly learned is customer service is everything in this industry. You
need to give the best you can. I get to meet so many different customers – having
conversations about their hair in a relaxed atmosphere, sharing a beer – and then
providing a service they will come back for. It’s a great feeling when you see your
customers out and about, and seeing them with a haircut you’ve gave them is my
favourite part by far. Since I started working in the industry, I’ve got to know so
many people that support each other in what we do, going to barbering events
and meeting up to watch each other work. I’ve also been asked by a few new
barbers to train them – it’s great to think that they like my work enough to want
to learn from me. I have a few people that inspire me: my boss Hari, of course;
Instagram sensation @andrewdoeshair; Shane Nesbitt, which goes without saying;
and Josh Lamonaca. Other people that inspire me outside of the hair world are
tattooists Chris O’Day, @louis.loveless and @traphousetattooer, and the artist Matt
McCormick. Some I know quite well, and I have the utmost respect for all of them.
“In the distant future I’d love to have my own barber shop. Travelling and
working in new countries has to come first though, as there’s so much I want to
experience. Social media really helps as I’m able to reach out to other barbers
around the world, to see how they work and learn from them, too.
I am very happy in my job and it’s great being able to earn money doing
something I love. I feel I have earned respect working at Cut & Grind from the
very beginning of the shop’s life to where it is today. Hari gave me the chance
to prove what I could do when I was very young, and I really appreciate the
opportunities that have come my way as a result of him seeing my potential.”
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#GenerationZ
TEGAN
ROBERTSON
Green hair, a wild laugh and infectious enthusiasm... Tegan Robertson has
all three. This stylist found her second home at Not Another Salon
“NOT A LOT of people realise this but I’m originally
from Zimbabwe. I moved here at the awkward age
of 14. Looking at my picture, most of you probably
can’t imagine someone like me growing up in an
environment like that and let me tell you, it wasn’t
easy. I’ve always been wildly creative and to say
‘eccentric’ is probably an understatement. I stood out,
no-one really knew what to do with me and I didn’t
really know what to do with myself. However, my
parents have always been progressive and accepting,
so they always encouraged me to be myself and be
an individual. I grew up with the understanding that my
uniqueness and my character made me special. I may
not be good at spelling or running – or good at many
things at all for that matter – but I always knew I was
meant for great things.
“The sad thing is that education on the whole is a
one-size-fits-all system and for the most part, people
like me get lost or pushed into corners. Having a
wild imagination and, thanks to ADHD, an horrific
attention-span, you can imagine I wasn’t top of the
class. It’s much easier letting kids rot in the bottom
set than it is to understand them. Not only that, but
creative people like me have very few options at
school or college. We’re pushed into an art class and
if we can’t paint we’re pretty much useless.
“This is how I fell into fashion. It was the only artistic
alternative offered to people like me. To cut a long
story short, I ended up being pushed into university
and after two years I found myself kicked out, living at
my parents’ house and at a loss with what to do.
“One of the reasons I got into fashion was because
I always wanted to make fabulous, over-the-top drag
queen costumes. I applied to the coolest salon I could
find and in two weeks I was working there.
“All of a sudden I was an apprentice. The only
thing I could liken it to is a tough fashion internship,
similar to ones you see on TV shows. A modern
apprenticeship in a good salon in London, for the
most part, means a LOT of hard work. However,
it is the most exciting and rewarding thing you
can do. If there’s one word of advice I’d give to
any young person in the industry, it would be
not to wait around for opportunities. Most of
the chances I’ve got have been by going to
events and meeting people, even making
friends on Instagram.
“My dream would be to become a sort of
hair personality, inspiring others with my
passion. I think my big personality is
one of my greatest gifts and I’d love to
use it for something hair-related. I’m
still not sure what that may be but
I’m sure it’ll be fantastic.”
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TOM DODD
Spirit Hairdressing's Tom Dodd has music running through his veins, and hair
at his very heart. With a clear focus on creating possibilities for the next
generation of hairdressers, he outlines his plans to affect change with
social media and a touch of Stevie Nicks...
“I FEEL SO PROUD to be a part of this creative
industry, where people can unleash their ideas. I have
always been experimenting with creative ideas across
fashion, music, art and hair. It really drives me to
generate a vision, draw inspiration from everywhere,
and finally create it. Experiencing that and seeing the
results of that process from other people is what I love
so much about hairdressing.
“I also feel lucky to be building my career in the era
of social media. There are so many platforms available
to launch everyone’s work and it’s a great way for me
to show my creations for the whole world to see.
“I want to be an idol – for someone to look up to
me and feel inspired when they see my work, that is
my ultimate goal. I want to go into this industry with a
fresh, new approach for the younger generations. To
create innovative techniques and ideas that we can
share and create from. I will not stop striving for this
and pushing myself until the next generation are a
powerhouse of talent and skill!
“My role models are from all areas of the creative
world, from hair to fashion and music. If I ever have
a creative block or an issue with my visions, I’ll sit in
a room, stick on some Lana Del Rey, Lady Gaga or
Florence Welch and just immerse myself in their art.
It really gives so much inspiration that I can bring into
my own work. Another huge role model for me is John
Galliano; his artistry in the fashion world is second
to none and pushes me to think outside the box, to
change things I wouldn’t dream of changing normally.
“During my time in the ghd style squad, I worked
on an incredible array of influence projects. These
were created by the amazing Zoë Irwin, specifically
to challenge our thinking and creative flow. Zoë has
really broadened my thought processes when it
comes to creating these different ideas
for the projects; and has really built
my confidence to go out and try
things that I wouldn’t before. I
managed to bag myself Fashion
Week, platform work and much
more; all thanks to ghd. I feel
that the ghd style squad has really
elevated me to a new level
that I can take into my career.
“Thanks to my love of
music, it has always been a
dream of mine to work with
one of my many musical muses
– Gaga, Lana, Florence, Marina
Diamandis, or Stevie Nicks.
To do their hair and
create something based
on our joint vision…
well, I would I die
a happy human!”
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#GenerationZ
CREATIVE HEAD 69

SQUAD GOALS
TIME TO SAY ‘SO LONG’ TO THE 2017/18 GHD STYLE SQUAD, BUT BEFORE THEY
MOVE ON WE TAKE A LOOK AT ALL THEY’VE ACHIEVED IN THE PAST YEAR
IN AN INDUSTRY that’s all about new and next,
a place on the ghd style squad is a sure-fire way
of catapulting your career and making a name for
yourself. The year-long programme for emerging
hairdressing talent aims to help young stylists grow
their skills in all aspects of the industry – from styling
and product know-how to social media mastery and
fashion history.
The 2017/18 squad is currently preparing to don
graduation gowns and head back out into the world,
equipped with 12 months of experience, education
and inspiration. Led by ghd education manager,
Lorna Baker, and mentored by ghd UK brand
ambassador, Zoë Irwin, the team has travelled the
country, taken on new challenges and learned more
than they could ever have dreamt possible.
Highlights of the year have included furthering
their knowledge with Zoë and being encouraged to
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CREATIVE HEAD ADVERTORIAL
develop their creative processes through projects
designed to help them research, study and dig deep
into fashion influences. The team studied Jean-
Michel Basquiat and Patti Smith through books,
movies, exhibitions and more.
Work from these projects – and the rest of the
team’s year – will be presented in an end-of-year
exhibition at ghd HQ, where press and industry
players will check out their creations and have
the chance to chat with the squad members about
their time with the programme.
“We’re so proud of our style squad,” says team
leader, Lorna Baker. “Every year, we’re excited to
hunt out the most talented young hairdressers
in the country and help them grow. This year’s
team have been incredible. They’ve risen to every
creative challenge and produced work that’s pushed
boundaries and made them think – we can’t wait to
see where they go next.”
CONGRATULATIONS TO THE
CLASS OF 2017/18…
Jemma Clemas, Seckingtons, Northampton
Essi Karjalainen, D&J Ambrose, London
Isaac Verrall, Percy & Reed, London
Nicholas Campbell, Taylor Taylor London
Tom Dodd, Spirit Hair Design, Dorset
Amy Russell, Russell & Brown, Liverpool
Molly Gibson, Richards Hairdressing, Great Wyrley
Kerry September, freelance MUA, London
Sophie Jones, Charles Worthington, London
Daniele de Santis, Headmasters, Wandsworth
Nicole Meer, Rush, Horsham
Emma Mason, The Gallery Hair Cutters, Norwich
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TALENT MEETS
OPPORTUNITY
STEP INTO THE SPOTLIGHT 2018/19 GHD STYLE SQUAD – NOW IS YOUR MOMENT!
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CREATIVE HEAD ADVERTORIAL
AS ONE ghd style squad says goodbye, it’s time to
welcome in a new team and get started on another
year of education and opportunity.
This year’s team was recruited through open
auditions in Manchester and London, with hundreds
of budding hair heroes heading through the doors
to present their models. Each was tasked with
producing a signature look that said something about
their personal aesthetic.
Judges included ghd brand ambassador Zoë Irwin;
2017 Fame Team member and ghd brand warrior,
Ria Kulik; and ghd global head of education Jo
Robertson; as well as members of the ghd education
team, Jordan Thomas; Amy Sontae; Dafydd Thomas;
and Lorna Baker.
Following the auditions, shortlisted stylists were
asked to post an Instagram video of themselves
recreating their favourite fashion week look, in order
to check out their chops as camera-ready creatives
and their industry know-how.
So what’s in store for the new team? A year of
money-can’t-buy opportunities, including priceless
mentoring and training from Zoë Irwin and other
industry leaders, opportunities to try new ghd
products, fashion-led projects and many more
amazing industry experiences.
SAY HELLO TO TEAM 2018/19
Claire McGowen, B-Fierce Hair and Makeup Studio, Glasgow
Emma Collins, Melo Yelo, Hugh Campbell Hair Group, Limerick
Izzy Twombley, H2O Hairdressing, Barrow Upon Soar
Bekki Mooney, Star Salon, Liverpool
Bradley Szekeres, Contemporary, Stokesley,
Tom Beale-Burchell, Francesco Group, Knowle
Bea Friend, Clipso, St Albans
Pamela Cooney, Toni&Guy, Birmingham
Conor Mclaughlin, HOB Salons, Loughton
Katy Burgess, Headquarters Hair, Leatherhead
George Waterfield, Georges, Leicester
Rachel Gulliver, Watkins-Wright, Thirsk
Karen Bradshaw, Headmasters, Soho
Liberty Clark, Francesco Group, Cheltenham
Yazz Nuttall, The Boutique Atelier, Ellesmere Port
Mason Brock, Pkai Hair, Market Deeping
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73

IT’S ALL IN
the mix
Halcyon days spent lounging
in the sunshine is our idea
of heaven, but dry, summerscorched
hair is not. Luckily,
JOICO has designed the
perfect summer cocktail
for every hair type
A PERFECTLY BALANCED cocktail can be the
best way to wind up a perfect summer’s day,
and the balance is all in the ingredients. It’s
the same for hair; the right mix of ingredients
can keep hair looking healthy and vibrant for
happy hair days, all summer long.
Scorching summer days (fingers crossed) are
when clients’ hair needs a little extra TLC to
stop hair becoming dry and dehydrated, so
make sure you’re on hand to steer them in
the right direction. Help clients discover
their perfect combination of moisturising,
colour care and style and finishing
products with a little help from JOICO.
68
CREATIVE HEAD

Colour care
HELP CLIENTS PREVENT COLOUR FROM FADING AND KEEP
THEIR HAIR SOFT, SMOOTH AND SHINY WITH THESE TIPS:
1. Hats – not only protect your locks, but beautiful straw, floppy
hats never go out of style.
CREATIVE HEAD ADVERTORIAL
2. Hair needs protecting just like skin – advise clients to cover
up with UV-protecting JOICO K-Pak Color Therapy Luster Lock
Multi-Perfector or JOICO Blonde Life Brightening Veil.
3. Treat your clients – encourage them to care for their
coloured hair using JOICO K-Pak Color Therapy Luster Lock
treatment or JOICO Blonde Life Brightening Masque for a
daily dose of protection.
Moisturise
KEEP HAIR HYDRATED IN THE HEAT
BY FOLLOWING THESE RULES:
1. Drink up – advise clients to think of
their hair like their skin. When they’re
dehydrated, skin becomes dry and cracked,
and the same goes for their hair.
2. Nourish and nurture – help clients find
their perfect hydrating match within the
JOICO Moisture Recovery range and K-Pak
Revitaluxe from the K-Pak range.
Style and finish
ONCE HAIR IS LOOKING HEALTHY, IT’S TIME FOR CLIENTS
TO MAKE SURE THEIR STYLE DOESN’T LET THEM DOWN
1. Hair Shake – this liquid-to-powder texturising finisher
provides volume to any hair type. Its mouldable yet dry
texture is perfect for adding definition and lift.
2. Beach Shake – glamorous, beachy texture that won’t dry out
hair the way some salt sprays can, it works best on medium to
thick hair.
3. Body Shake – provides perfectly imperfect volume and
body for the hair – without any visits to the gym. It delivers
a velvety matte finish.
Get mixing the perfect summer hair cocktail for your clients with JOICO.
To find out more, call 0845 0712326 or visit joicoeurope.com/joicosummer
CREATIVE HEAD
75

*When using Neuro ® Prime. **When
using Neuro ® Repair. ***When using
Neuro ® Protect or Finish. Products
were tested by an established,
independent third-party
laboratory. Results may vary.

GUILT-FREEHEATSTYLING
Introducing Neuro ® Liquid Intelligent Styling
®
LIQUID
Experience the advanced thermal protection of Neuro ® HeatCTRL ® technology,
scientifically proven to lock in moisture and help prevent damage.
UPTO
X
MORE
CONDITION **
BLOCKS
HUMIDITYFOR
UPTO
HOURS ***
PREVENTS
THERMALDAMAGE
UPTO
*
Available exclusively from Salon Success
Salon-success.co.uk/neuro-liquid
0845 659 0011

“ BECAUSE
WHEN YOU
KNOW WHO
YOU ARE,
YOU HAVE THE
COURAGE TO DO
ANYTHING YOU
DREAM OF
”
78

CREATIVE HEAD ADVERTORIAL
Guy Tang #mydentity
Evolve Together
Now
available
in the UK,
exclusively from
Salon Success
and Salon
Services
16pp_Mydentity.indd 1 26/06/2018 13:40
AVAILABLE EXCLUSIVELY IN THE UK FROM SALON SUCCESS AND SALON SERVICES
79

“I’ve struggled
with my identity.
Overcoming
these challenges
has made
me stronger”
Guy Tang
With the launch of #mydentity in the UK, Guy Tang
hopes to not only provide colourists with in-demand
shades, but also empower them to create the colours
they’ve always dreamed of

Scroll through Guy Tang’s Instagram feed and
you wouldn’t think he’d ever suffered from
an identity crisis. With 2.3 million Instagram
followers, he’s a social media sensation.
But growing up it was a different story. He
didn’t know who he was, what he wanted
to do in life, or what his purpose was. Then
he found hair and he found direction.
“I found my purpose. It was to make a
difference; change the world by doing hair,”
says Guy. “But more than that it was to be a
friend, a #hairbestie, and inspire other stylists
just like me to find their identity, because I had
such a hard time finding mine.”
From this grew #mydentity. “I created
#mydentity because I wanted to customise
colours that we all dream of – hues that are
missing from today’s hair colour,” explains Guy.
He wanted to create a range that brings back
the fun and excitement in our industry. Most of all,
he wanted to create a community that empowers
the #hairbestie family, and enables all colourists
and stylists to find their #mydentity, because
“when you know who you are, you have the
courage to do anything you dream”.
With the support of millions of
#hairbesties around the world, you
can now create the most demanding
hair shades of the season with Guy
Tang’s #mydentity.
It’s the first influencer brand
created by the biggest social media
superstar in the professional hair
industry worldwide. And now it’s
arrived on UK shores, with nearly
50 new shades set to join the
collection this summer!

#mydentity
customised colours
we all dream of
The Guy Tang #mydentity collection features
an assortment of pre-blended, completely
customised colours designed with ultimate
creativity in mind. These are shades that will
enable you easily to recreate the hottest hair
colour trends of the season, as well as natural,
wearable, salon-sellable looks. Formulated
using advanced Vibrariche Technology,
#mydentity delivers vibrant, intense colour with
double the shine – well, nobody wants dull hair,
right? And because achieving fashion
colours means pre-lightening, often to a pale
level 10, #mydentity includes an exclusive
keratin and argan seed oil blend – to ensure
clients’ hair is protected and conditioned. But
the special ingredient that gets Guy so excited
is Miru-Style X-HP. It delivers extreme heat
protection from thermal styling – up to 230˚C
– helping to protect the beautiful colours you
create from fading.

Clients should
experience more
than just another
hair colour service.
That’s why #mydentity is
infused with Guy Tang’s
favourite lavender
fragrance. It smells
so good!

#mydentity
The Collection
PERMANENT HAIR COLOUR
Breakthrough Miru-Style X-HP delivering
extreme heat protection – up to 230˚C –
to radically reduce the damaging effects
of thermal styling
Advanced Vibrariche technology for hair
colour with 2x the shine
Formulated with Guy’s favourite lavender
fragrance
INSTRUCTIONS FOR USE
Mixing ratio 1:1. Processing time:
30 minutes. For resistant greys, process up
to 40 minutes
DEMI-PERMANENT HAIR COLOUR
Breakthrough Miru-Style X-HP delivering
extreme heat protection – up to 230˚C –
to radically reduce the damaging effects
of thermal styling
Advanced Vibrariche technology for hair
colour with 2x the shine
Formulated with Guy’s favourite lavender
fragrance
INSTRUCTIONS FOR USE
Mixing ratio 1:2. Processing time:
25 minutes. When looking for more opaque
coverage, mix 1:1

DEMI-PERMANENT CRYSTAL CLEAR
Use for a colour glossing treatment or
to dilute or lessen deposit
“The most versatile
shade in my portfolio!”
INSTRUCTIONS FOR USE
COLOUR GLOSSING TREATMENT:
Mixing ratio – 1:2. Processing time:
5 to 25 minutes
DILUTE OR LESSEN DEPOSIT:
Incorporate desired amount – up to 50 per
cent – into any demi-permanent formulation.
Processing time: 5 to 25 minutes
PERMANENT DARK SHADOWS
Formulated with the lowest ammonia
possible, it’s best for a shadow rootagé.
Use it to smoke out permanent shades
“For impactful colour
and shadow rootagé”
INSTRUCTIONS FOR USE
DIRECT APPLICATION:
Can be mixed with permanent or demipermanent
developer (6v – 20v) for desired
consistency. Processing time: 20 minutes
ENHANCE ANY PERMANENT SHADE:
Add into permanent formulation, no extra
developer needed. Process according to
permanent formulation

#mydentity
The Collection
X-PRESS TONERS
Breakthrough Miru-Style X-HP delivering
extreme heat protection – up to 230˚C –
to radically reduce the damaging effects
of thermal styling
Advanced Vibrariche Technology for hair
colour with 2x the shine
Tone out any unwanted pigments in up to
5 minutes
A range of toning results that deliver the most
control, with a depth of a level 8 deposit
INSTRUCTIONS FOR USE
1:2 ratio with 6vol developer for 5 minutes
on damp hair
#MAGNUM8 POWDER LIGHTENER
Dust-free, violet powder that lifts
up to 8 levels
Fast-acting on-and-off scalp lift that delivers
maximum control
Provides superior condition during
lifting process
Formulated with Guy Tang’s favourite
lavender fragrance
INSTRUCTIONS FOR USE
Mix 1:1 up to 1:3 with #mydentity Permanent
Developer for desired consistency. On-scalp
application up to 20vol. Off-scalp application
up to 40vol. Apply to dry unwashed hair.
Processing time: 20 to 45 minutes

#BIG9 CRÈME LIGHTENER
Lifts up to 9 levels in a single application
– no heat required
Versatile formula for precise and global
application techniques
Delivers superior conditioning during the
lifting process
DEVELOPER COLLECTION
Formulated with Guy Tang’s favourite
lavender fragrance
Available in a range of:
6v Demi-Permanent Developer
10v – 40v Permanent Developer
For all your #mydentity colour needs
Protective crème base soothes the scalp
and reduces sensitivity
INSTRUCTIONS FOR USE
Mix 1:1 for global consistency, mix 1:1.5
for precision foil or root retouch
application. On-scalp up to 20 vol. Off-scalp
application up to 40 vol. Processing time:
20 to 45 minutes

SEDUCTION
#Magnum8 + Permanent 20V
Developer (1:2) on the roots
#Magnum8 + Permanent 30V
Developer (1:2) on the mid-lengths
and ends
58g Demi-Permanent Naked +
Demi-Permanent 6V Developer
(1:2) on the roots
58g Demi-Permanent Naked 10 +
Demi-Permanent 6V Developer (1:2)
on the mid-lengths and ends
LET’S.
GET.
NAKED.
Introducing the Naked Collection from
#mydentity. A new collection of three
demi-permanent shades that deliver
cool tones with a warm reflection, giving
a soft, powder-like reflection

TEMPTATION
Backcomb balayage with #Magnum8 +
Permanent 30V Developer (1:2)
110g Demi-Permanent 6A + Demi-
Permanent 6IG + 2g Demi-Permanent 6A +
Demi-Permanent 6V Developer (1:2)
applied to backcombed areas
Demi-Permanent Naked 8 +
Demi-Permanent 6V Developer (1:2)
on mid-lengths
Demi-Permanent Naked 10 +
Demi-Permanent 6V Developer (1:2)
on mid-lengths
58g Demi-Permanent Naked 10 + 55g
Demi-Permanent Crystal Clear + Demi-
Permanent 6V Developer (1:2) on the ends
“Naked tones! Mix them with
Rose Gold or Dusty Lavender
and Silver Smoke to create
beautiful Blush, Mauve and
Taupe Naked tones, and
customise them to make wearable
shades for your client”
Guy Tang

“I love the Midnight Rose series to create
a rich, deep cool red colour. Great for
intermixing with Dusty Lavender and rose
colours for a different creative direction
in tonality”
Guy Tang
MIDNIGHT ROSE
Permanent 6MR (58g) mixed 1:1
with Permanent Developer 20V
at the rootagé
Permanent 6MR (58g) mixed 1:1 with
equal parts of Permanent Developer
20V (29g) & Permanent Developer
30V (29g) on the mid-lengths and
through the ends
BLUSH
#Big9 Crème Lightener (50g) +
#Magnum8 Powder Lightener
(50g) mixed 1:2 with Permanent
Developer 30V to pre-lighten
Demi-Permanent X-PRESS Toner
Misty Mauve (58g) mixed 1:2 with
Demi-Permanent Developer 6V
at the rootagé
Demi-Permanent X-PRESS Toner
Blush (58g) mixed 1:2 with Demi-
Permanent Developer 6V on the
mid-lengths
Demi-Permanent X-PRESS Toner
Blush (58g) + Demi-Permanent
Crystal Clear (58g) mixed 1:2 with
Demi-Permanent Developer 6V
through the ends
“#HairBesties, I love mixing the
X-PRESS toners together to get
different variations of tones”
Guy Tang

“OMG #hairbesties!
I love an ice gold tone”
ICE GOLD
The ice gold series gives a hybrid tonality
that adds an iridescent cool reflection to a
soft gold tonality. Great for toning blondes
and lowlighting
Guy Tang
#Magnum8 mixed 1:2 with Permanent
Developer 30V to pre-lighten. #Hairbesties,
I used the Stardust Technique with
backcombing placement
Demi-Permanent 9IG (58g) + Demi-Permanent
6IG (29g) mixed 1:2 with Demi-Permanent
Developer 6V at the rootagé
Demi-Permanent 9IG (58g) mixed 1:2 with
Demi-Permanent Developer 6V on mid-lengths
Demi-Permanent 9IG (58g) + Demi-Permanent
Crystal Clear (58g) mixed 1:2 with Demi-
Permanent Developer 6V through the ends
SILVER SMOKE
Demi-Permanent 6SS (58 g) mixed 1:2
with Demi-Permanent Developer 6V at
the rootagé
“#HairBesties I love the #mydentity
Silver Smoke and Dusty Lavender combo.
It gives you this smoky, icy finish with
so much dimension, so much movement!”
Guy Tang
Demi-Permanent 8DL (58 g) & Demi-
Permanent 10DL (58 g) mixed 1:2 with
Demi-Permanent Developer 6V on the
mid-lengths
Demi-Permanent 10SS (58 g) mixed 1:2
with Demi-Permanent Developer 6V
through the ends

"We asked
ourselves;
what do people
not like about
getting their
hair done? And
we've tried to
tackle each of
those things,
one by one"
The new Hershesons salon in
London’s Fitzrovia turns
the traditional salon concept
on its head. Creative HEAD
gets an exclusive look
80 CREATIVE HEAD

#Hershesons
CREATIVE HEAD
81

82 CREATIVE HEAD

#Hershesons
AFTER 26 YEARS in Conduit Street,
Hershesons has moved. The new flagship
in nearby Berners Street looks, feels and
behaves like nothing you’ve ever seen before:
a 5,000sq ft multi-functional, stylish space
(‘salon’ no longer seems the right word) that
combines hair shop and blow-dry bar with
‘best in class’ beauty services, as well as
hangout cafe, work and social space. Once
inside, why would anyone ever want to leave?
“The old salon model is dead,” says creative
director Luke Hersheson, who spent 12
months working on the concept alongside
design house gpstudio and architect
Racheline Michaels. “Salons are no longer in
tune with how people live their lives. So this
is not a traditional salon – it’s a beauty space,
a work space and a social space, wrapped into
one. Customers can pick the services they
want according to their needs and their time
frame. Or she can just hang out and have a
coffee. She can nip in for express services and
work at the same time, or plant herself with
us all day and have every treatment we offer,
back-to-back. It’s a space that is built around
our customer. It’s all about her and fitting in
with her life.”
Hair is, of course, what Hershesons is known
for, and the cut, colour and styling services on
offer are world-class, but even here there are
details that break with the norm. The mirrors
are retractable, for example, so clients don’t
have to look at themselves while their colour
processes; gowns, styled like dressing gowns,
aren’t put on at reception – the stylist greets
the client first so they can see what they’re
wearing and make an informed judgment
on lifestyle and personality. Not only that,
clients get to sit where they want, like in a
restaurant, rather than seats being arranged
into cutting and colour sections.
Speaking of restaurants, the new food and
drink offering at Hershesons is another tour
de force – a sunny cafe space at the front of
the salon run by East London eatery Sans
Pere offers a menu of healthy, wholesome
treats alongside some seriously good coffee.
The addition of Sans Pere elevates Hershesons
into a day trip destination – a place where you
can while away an afternoon with a freshly
baked croissant after a blow-dry.
“No-one ‘needs’ a handmade tartelette or a
freshly filled matcha choux,” says Sans Pere
founder Barney Goff. “But then, Sans Pere
at Hershesons is not about necessity, nor is it
about hedonism. It’s a place where you can
enjoy life’s pleasures.”
CREATIVE HEAD
83

84
Detail-obsessed Luke’s thoughtful touches
mean that hanging out at Hershesons is
positively encouraged: there are little nooks
in which to chill or spend time on your
laptop; power points to charge your phone are
everywhere; there’s an abundance of plants
(great for relaxation) and also ceramics from
young, up-and-coming designers (great for
inspiration); and an entire wall covered in
Luke’s tear sheets (great for gazing at in awe).
The new Hershesons is so much more
than a place to go and get your hair cut. In
a ground-breaking move, Luke has paired
up with some stand-out independent beauty
brands – Sunday Riley offers facials (a global
coup); there’s a DryBy nail bar, the people for
subtle nail art and long-lasting manicures
and pedicures; Ministry of Waxing; Dr
Barbara Sturm, for non-surgical cosmetic
treatments; light therapy by The Light
Salon; and brows by Suman Brows – to offer
customers a 360-degree approach to their
salon experience.
“We wanted to bring in other brands that
are really great at what they do,” explains
Luke. “It was about finding other owner-run
businesses to host that clients will want to
visit in their own right, not just as add-ons.”
The result feels like a wonderfully fresh
and modern creative collaboration that
buzzes with activity and positivity.
“The vibe is of fun, interesting things going
on all the time,” says Luke. “It’s not lots of
people working in rows like in a traditional
salon. By mixing things up and putting
things in different and unexpected places,
it completely changes the client experience.
It’s interesting and it totally removes the
intimidation factor.”
Staff adore the new-look Hershesons, too.
“They love that every chair has a full set
of equipment, so they can work anywhere
and everywhere – and they particularly
love that it’s all on one floor,” says Luke.
“Now colourists and stylists work together
collaboratively, which creates a fantastic
energy around the space.”
Even the assistants’ uniforms have had an
upgrade – gone are the old black uniforms;
in come Reebok trainers and stripy J Brand
tops, with denim jumpsuits on order.
“If we were going to make a move, then
it had to be to something considerably
different,” says Luke. “When we found the
space with this impressive glass frontage
and everything on one floor, we just thought,
let’s start from scratch.” Job done.

#Hershesons
CREATIVE HEAD
85

Take a
tour...
Beauty brands are out on the
floor alongside the hair team
Good, strong coffee
by Sans Pere
Bathroom
wallpaper
by House of
Hackney
Plants and ceramic
pieces create a restful
atmosphere
A stunning blue
in the backwash
area. Wherever
you go, there are
little surprises
– like walking
around your
home, from room
to room
86

The mirrors, ever-so-slightly
tilted for a more flattering
reflection, are retractable
#Hershesons
The assistant team
now dresses in
J Brand and Reebok
The office – situated at the rear of the space
We did a lot of work on the
lighting – everything’s dimmable
via an app
The new logo –
designed by ACNE
Relaxing spaces
to while away
the day
CREATIVE HEAD
87

TWO
88
CREATIVE HEAD

TRIBES
AFTER A MEETING OF MINDS AT THE COTERIE YEARS AGO, IT LIST VISIONARY 2017
WINNER, CASEY COLEMAN, AND 2018 IT LIST FASHIONISTA FINALIST, JODIE AUSTEN, HAVE
COLLABORATED TO EXPLORE CLASSIC STYLES AND THE CONTRAST BETWEEN EDITORIAL
AND AVANT-GARDE, EXCLUSIVELY FOR CREATIVE HEAD. WELCOME TO NICE TO NICHE YOU
PHOTOGRAPHY BY LEL BURNETT
CREATIVE HEAD 89

90
CREATIVE HEAD

AVANT-GARDE HAIR Casey Coleman. EDITORIAL HAIR Jodie Austen. MAKE-UP Gemma Howell. STYLING Claire Younger. MODELS Niamh Gray at
Profile Models, Sophie Fisher at Established Models, Ceci Zhang at Mosaic Models, Marketa Figeczka. CONTRIBUTING BRAND Evo Hair at Dowal Walker PR.
LOCATION Haus of Brooks in Bexhill. CREATIVE DIRECTION Jodie Austen. ART DIRECTION Lel Burnett. EXECUTIVE PRODUCER Joseph Taylor.
2017
2017
WINNER
THE VISIONARY
TO SEE more from this shoot,
visit creativeheadmag.com
CREATIVE HEAD 91

A new
England
With a fashion-forward and genderfree
approach, Simon Webster Hair
focuses on accessibility and its Brighton
community, using clients as models.
This technical collection is inspired by
Simon’s interest in subcultures and the
brand’s tagline – style-music-fashion
PHOTOGRAPHY BY KENNY MCCRACKEN
92
CREATIVE HEAD

CREATIVE HEAD 93

94
CREATIVE HEAD

HAIR SWH Team, Simon Webster Hair. MAKE-UP Xoë Kingsley.
STYLING Greg Bailey. STUDIO The Brighton Studio
SEE the shoot come alive
at creativeheadmag.com
CREATIVE HEAD 95

Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Sophie Qureshi
Rebecca Chang
Smash
& GRAB
FRESH, RELEVANT and different – a genius onstage pairing
of current It List It Girl Rebecca Chang and Most Wanted Hair
Trend winner Sam Burnett delivered a creative tour de force at
our 2018 Coterie: In Session event. The two stylists shared not
only techniques and inspirational insight from their experiences
at shoots and shows, but also perfectly demonstrated today’s
easy fluidity between the salon and session worlds. Hosted by
journalist and beauty expert Sophie Qureshi and taking place
in an East London photographic studio, the event had a real
on-set feel, with a packed-out audience able to see every detail.
The crowd watched closely as Sam and Rebecca demonstrated
everything from ’70s-inspired volume and texture to braiding
techniques picked up from Eugene Souleiman, while Sophie
fired questions about the opportunities and challenges of life
backstage. They even rose to an on-the-spot challenge, with just
six minutes to whip up a look, and the audience voted for their
favourite creation with a show of hands. Both artists smashed
it! And everyone left with a goody bag from sponsor BaByliss
PRO, containing the tool-of-the-moment – a 38mm Titanium
Expression tong.
96
CREATIVE HEAD

CREATIVE HEAD 97
Sam Burnett

START
YOUR
engines…
UK finalist David Rae
WITH ITS GAUDÍ-DESIGNED buildings and long, tree-lined
streets that lead down to the sea, Barcelona is a hub of artistic
expression. So it’s no surprise that the city was picked to host the
10th annual Style Masters International Awards. Thousands of
hairdressers gathered to support their countries at the event, which
was hosted by Miquel García, global executive vice-president for
artistic and education at Revlon Professional. The show saw live
styling from finalists, with David Rae representing the UK and
Maria Montes Campal of Spain taking home the trophy. Sam Wall
flew the flag for the UK in the American Crew All-Star Challenge,
but was pipped to the post by Vitaly Pimenov of Russia. And there
was no shortage of inspiration too – from the aquatic beauty of
the Eksperience segment and the launch of Glamsquad to the
raw power and sharp barbering of the American Crew show, these
hairdressers proved that they are truly masters of their craft.
Debra Perelman, chief executive of Revlon
98
CREATIVE HEAD

And the winners are…
AMERICAN CREW ALL-STAR CHALLENGE:
Vitaly Pimenov, Russia
GLOBAL STYLE MASTERS AWARD:
Maria Montes Campal, Spain
THE MOST BEAUTIFUL COLOR AWARD:
Natalya Zheglova, Russia
BEST STAGE PERFORMANCE AWARD:
Mandy Lau Hoi Man, Hong Kong
YOUNG TALENT AWARD:
Jeneta Shekhovich, Russia
Mandy Lau Hoi Man
Natalya Zheglova
Maria Montes Campal
David Raccuglia (left)
and Vitaly Pimenov
CREATIVE HEAD 99

Jessica Bumpus
From left: Bora Esen, Colin Petrie
and Mark Maciver
Robin James
COTERIE
crew
WITH AN ELECTRIC atmosphere and
packed-out room, The Coterie returned to
London to deliberate on the ever-evolving male
market and boy, was it an interesting evening.
Freelance journalist and digital editor Jessica
Bumpus, fresh from London Fashion Week
Men’s, kicked off proceedings outlining the key
trends from the S/S19 shows as well as shifts
in the male aesthetic over the 12 seasons since
the event’s inception. It was then time to get up
close and personal with Robin James, founder
of men’s style blog Man for Himself. Recently
undertaking a barbering course himself,
Robin spoke of plans to offer a studio space to
barbers to give them a platform on his channel.
Wrapping up proceedings was a trio of expert
barbers; Mark Maciver AKA SliderCuts, Colin
Petrie of Hard Grind, and Bora Esen, founder
of Porters Barbers. A clear take home from
the panel was offering ‘more’ and how barber
shops aren’t only focused on the haircut, but
also the experience and how the person sitting
in their chair feels. Everyone left armed with
goodies from sponsor, American Crew. Sorted!
100
CREATIVE HEAD

I love that
everything I
need to run
my business
is in Timely
DARIO COTRONEO
Dario Salon, Sydney
Kathryn Dartnell
THE
young
ones
FOR THE PAST 18 years, L’Oréal Professionnel has
partnered with Central Saint Martins College of Art & Design
to nurture new talent and celebrate the key links between
fashion and hairdressing. This year, the L’Oréal Professionnel
Portfolio Session Team, led by Kathryn Dartnell of
Haringtons, returned to Granary Square to style the hair for
the BA Fashion Show. The show saw graduates’ collections
complemented by slick wet looks and intricate mini buns, as
the future of fashion unfolded on the catwalk. Saloni Chotai,
L’Oréal Professionnel Portfolio manager, presented the
L’Oréal Professionnel Designer of the Year Award to Paolina
Russo; while Simon Valer Decef, René Scheibenbauer and
Matilda Soderberg were runners up. The judging panel was
made up of some of fashion’s great minds, including designer
Richard Quinn, stylist Ibrahim Kamara and Central Saint
Martins’ BA Fashion course leader, Sarah Gresty. It’s a brave
new world out there.
Find out why over
32,000 stylists and
therapists worldwide
love Timely.
gettimely.com
CREATIVE HEAD

#LCT18 model @lorealpro
#lorealprouk
#BehindTheScenes prepping
for our Trevor Sorbie
brand shoot
Waving up a
storm on stage
My dot-to-dot look
In the
frame
Trevor Sorbie’s Vera Mai Ha (@mai_ha2)
– the new L’Oréal Colour Trophy joint
winner – snaps away
Creating a look with tracing
paper, inspired by designer
Iris Van Herpen
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
On stage in Zurich
creating dot-to-dot
One of my favourite looks
from our Unified collection
Our winning #LCT18 look
The right angle
That winning feeling!
#LCT18
102
CREATIVE HEAD