PDF, 3.2 MB - Pfleiderer AG

PDF, 3.2 MB - Pfleiderer AG PDF, 3.2 MB - Pfleiderer AG

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Pfleiderer AG’s sound financial basis has given it more scope to act, enabling it to turn long-term growth strategies into reality”. Fiscal 2004 saw Pfleiderer AG take a big step forward on the road to growth and earnings. Management and employees alike achieved all their targets for the past fiscal year, and in many cases even exceeded them. The successful sale of our Poles & Towers operations in the USA and in Europe, as well as the disposal of other marginal activities, means we have reached the next milestone – the strategic focus on core competences. The considerable income gained from these disposals have enabled us to greatly reduce corporate indebtedness again. The equity ratio for the Pfleiderer Group now stands at over 30 percent. That means that Pfleiderer AG’s sound financial basis has given it more scope to act, enabling it to turn long-term growth strategies into reality. Pfleiderer Engineered Wood Improves its Market Position By acquiring MDF production at the former HORNITEX plant in Nidda, we have closed a strategic gap in our engineered wood portfolio. Now our brands and marketing companies can offer an even wider range of products and services to customers. From 2007, the planned new construction of an MDF/HDF production plant in Poland will further improve our position in this highearning segment. 4

In closing down the Rheda-Wiedenbrück plant, we have made an active contribution to the urgently needed consolidation of the engineered wood market in Germany. While this has been a painful process for those employees affected, it has led to a sustained reduction in production over-capacity and a marked improvement in prices. Following years of unsatisfactory business in this market, supply and demand for raw particleboard in Germany have now reached a state of equilibrium. When taking on and fulfilling orders, Pfleiderer Engineered Wood can now look forward to achieving adequate value-added. Pfleiderer Engineered Wood Poland again had a successful year, making an important contribution to the positive results of the Pfleiderer Group. By increasing our production capacity at our two sites at Grajewo and Wieruszów, we have strengthened our leading competitive position in what remains a dynamic market. And towards the end of 2005, our new engineered wood production plant in Novgorod in Russia starts production. This will give us access to a new market for which the groundwork has been well laid and which promises to offer attractive growth and development opportunities over the long term. Major International Successes for Pfleiderer track systems Pfleiderer track systems posted record sales in fiscal 2004, as well as winning the biggest single order in its history. This came from Turkey, to whom we will be supplying around 680,000 sleepers. As a result, our plants in Hungary and Romania are fully booked up for the next 15 months. This impressive international success underlines the tradition of competence that Pfleiderer track systems has built up and expanded as a supplier of sleepers for the rail traffic sector. A holistic system supplier, Pfleiderer track system’s monolithic track technology for high-speed links has proved especially successful in Europe and Asia. Now, new strategic alliances are preparing the way for market entry in India, China and South Korea. On the Road to Further Growth and Increased Earnings Power The pleasing progress in operative growth and performance achieved by our enterprise is clearly borne out by all the financial and operational figures reported in our financial statements for 2004. Group sales increased by around 6 percent, while the share of foreign business also grew and now stands at 53.8 percent. That shows that we are on the right track. The improved EBITDA margin at 10.4 percent and the increased sales margin at 3.5 percent are certainly welcome figures – although we only see them as an “interim” stage on the road to even greater earnings power and value added. This we intend to achieve through three strategic routes: 1. by increasing profitability in Germany, 2. exploiting growth potential in Eastern Europe and Russia, 3. entering new markets. In Germany, market conditions remain stagnant, with no apparent potential for qualitative growth in the near future. For that reason, continuing to optimize the way we operate while significantly improving cost structures to achieve higher value added must remain our first priority. One example of how we can achieve this is the new PHW 2006 project, where employees are actively participating in a large number of measures being introduced on our sites. 5 INTRODUCTION BY BOARD OF MANAGEMENT

In closing down the Rheda-Wiedenbrück plant, we have made an active contribution to the<br />

urgently needed consolidation of the engineered wood market in Germany. While this has been<br />

a painful process for those employees affected, it has led to a sustained reduction in production<br />

over-capacity and a marked improvement in prices. Following years of unsatisfactory business in<br />

this market, supply and demand for raw particleboard in Germany have now reached a state of<br />

equilibrium. When taking on and fulfilling orders, <strong>Pfleiderer</strong> Engineered Wood can now look forward<br />

to achieving adequate value-added.<br />

<strong>Pfleiderer</strong> Engineered Wood Poland again had a successful year, making an important contribution<br />

to the positive results of the <strong>Pfleiderer</strong> Group. By increasing our production capacity at our two<br />

sites at Grajewo and Wieruszów, we have strengthened our leading competitive position in what<br />

remains a dynamic market. And towards the end of 2005, our new engineered wood production<br />

plant in Novgorod in Russia starts production. This will give us access to a new market for which<br />

the groundwork has been well laid and which promises to offer attractive growth and development<br />

opportunities over the long term.<br />

Major International Successes for <strong>Pfleiderer</strong> track systems<br />

<strong>Pfleiderer</strong> track systems posted record sales in fiscal 2004, as well as winning the biggest single<br />

order in its history. This came from Turkey, to whom we will be supplying around 680,000 sleepers.<br />

As a result, our plants in Hungary and Romania are fully booked up for the next 15 months.<br />

This impressive international success underlines the tradition of competence that <strong>Pfleiderer</strong> track<br />

systems has built up and expanded as a supplier of sleepers for the rail traffic sector. A holistic<br />

system supplier, <strong>Pfleiderer</strong> track system’s monolithic track technology for high-speed links has<br />

proved especially successful in Europe and Asia. Now, new strategic alliances are preparing the<br />

way for market entry in India, China and South Korea.<br />

On the Road to Further Growth and Increased Earnings Power<br />

The pleasing progress in operative growth and performance achieved by our enterprise is clearly<br />

borne out by all the financial and operational figures reported in our financial statements for 2004.<br />

Group sales increased by around 6 percent, while the share of foreign business also grew and<br />

now stands at 53.8 percent. That shows that we are on the right track. The improved EBITDA<br />

margin at 10.4 percent and the increased sales margin at 3.5 percent are certainly welcome<br />

figures – although we only see them as an “interim” stage on the road to even greater earnings<br />

power and value added. This we intend to achieve through three strategic routes:<br />

1. by increasing profitability in Germany,<br />

2. exploiting growth potential in Eastern Europe and Russia,<br />

3. entering new markets.<br />

In Germany, market conditions remain stagnant, with no apparent potential for qualitative growth<br />

in the near future. For that reason, continuing to optimize the way we operate while significantly<br />

improving cost structures to achieve higher value added must remain our first priority. One<br />

example of how we can achieve this is the new PHW 2006 project, where employees are actively<br />

participating in a large number of measures being introduced on our sites.<br />

5<br />

INTRODUCTION BY BOARD OF MAN<strong>AG</strong>EMENT

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