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wodego® is the latest brand in Pfleiderer Engineered Wood’s portfolio. Marketed through a network
of around 200 selected dealerships and small to medium-sized industrial customers, the
new brand comprises a comprehensive range of products based on raw particleboard, tongue
and groove board and MDF board, decorative board with 266 different decors, high-pressure
laminate (HPL) and postforming elements. An important part of the new wodego® family is the
traditional Duropal products, featuring worktops and high-pressure facings for heavily used surfaces.
Following its introduction in the German market in 2003, wodego® has since been introduced
in 2004 in the international markets of France, England and the Benelux countries.
Brand Company Target Group
Infrastructure Technology
The international trade fair for national and international suppliers and users of passenger and
goods transportation, “InnoTrans” in Berlin, is the rail industry’s most important marketing platform
for Pfleiderer track systems. The Fair, which ran from September 21 to 24, 2004, was
an ideal showcase for Pfleiderer track systems to present its extensive portfolio of products and
services which cover product development, manufacturing and applications – from engineering
to production, supply, logistics to quality management. The main attraction presented by Pfleiderer
at the Fair was its ballastless sleeper system RHEDA 2000®. This system has proved itself over
the years during the construction and operation of major European high-speed links. It is available
in a wide range of variations and is eminently suitable for specialist applications such as the construction
or modernization of railway tunnels, or as RHEDA CITY, where it is used for urban railways
and tramway networks.
Pfleiderer track systems was also represented and presented internationally at trade fairs in the
Netherlands, Taiwan and China. Main topic at the Dutch Symposium “Switch to Delft”, held from
March 16 to 18, 2004, was the Project “High-Speed Line Zuid” running from Amsterdam to the
Belgian border. Here Pfleiderer track systems is demonstrating its competence in the planning and
construction of this new high-speed link. At the “Rail Solutions Asia” in Taipei, Taiwan, running
from May 12 to 14, 2004, Pfleiderer track systems also featured centrally due to its involvement
in what is currently the biggest infrastructure project in the world, the Taiwan High Speed Rail
(THSR). This project has opened the door to the Asian market for Pfleiderer. From May 26 to 28,
2004, Pfleiderer track systems, together with its partners in the “German High-Speed Initiative” –
Butzbacher Weichen-Systemlieferanten BWG and the Rail Technology Division of Siemens AG,
Transportation Systems, presented their range of products and services in China at the Trade Fair
“Metro 2004”, the 9th “International Exhibition on Metro, Light Rail Transit and High-Speed
Transit” in the South-China metropolis of Guangzhou.
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Pfleiderer Vertriebs GmbH Furniture industry, Key Account
wodego GmbH Wood Specialist Outlets, Building
Materials Trade, DIY
Thermopal GmbH Wood Specialist Outlets, Interior
Design Outlets, Specialist Industrial
Customers