PDF, 3.2 MB - Pfleiderer AG
PDF, 3.2 MB - Pfleiderer AG PDF, 3.2 MB - Pfleiderer AG
No liquidity risk exists at present. The proceeds from the sale of the Business Center Poles & Towers, capital increases performed in Poland and the use of alternative financing instruments have resulted in net corporate indebtedness being halved again in 2004. Apart from that, the Company has sufficient short and long-term credit lines available. The capital market was also successfully used to place a promissory note loan for 40 million euros in 2004 and to restructure financial debt. Accordingly, the available volume of credit currently provides the Group with sufficient financial resources and liquidity. Market price risks mainly relate to currency translation, interest rates and the market value of financial assets. Pfleiderer’s risk policy aims to limit fluctuations in results and valuations which can arise through changes in exchange rates, interest rates or valuations. In view of the relatively small volume of business conducted outside the euro, PLN and dollar areas together with currency hedging, no significant exchange rate risks are expected. The danger of an increase in base interest rates which would affect existing credit lines for the planning period, in turn affecting fixed operating conditions, can be practically excluded. Legal Risks Neither Pfleiderer AG nor its affiliated companies are involved in court or arbitration procedures which by current assessment could have a major, sustained influence on the economic and financial position of the Group. The Company maintains its own legal department which ensures that legally relevant matters are handled correctly throughout the Group in terms of form and content. This particularly applies to contracts and the conduct of legal procedures, where necessary bringing in external specialists. In order to cover warranty claims which the Company is inevitably confronted with in the course of its business, the Pfleiderer Group has set up provisions and, where economically meaningful, covered such risks through appropriate insurance. IT and Other Risks Various measures have been implemented to limit potential risk from IT such as unauthorized access to, or misuse of, data. These measures extend to employees, organization, applications, systems and networks. Only standard software from leading suppliers is used to support our technical and commercial procedures. In the coming fiscal year, we shall be drawing up a Groupwide guideline on how to deal with information, as well as how to operate information systems safely. In future, technical security measures such as firewall or virus scanners will be subjected in future to an annual internal IT security audit. In order to eliminate and limit environmental risks, environmental officers are employed at Group and Business Segment levels, and appropriate guidelines have been drawn up. According to expert opinion, historical contamination may occur at individual production sites. Suitable monitoring and control mechanisms have been introduced and costs accounted for in planning. 52
Marketing and Communication The Pfleiderer Group organizes its marketing and communication activities by target group. While direct communication with the customer and specialist public relations is the responsibility of the operative segments Engineered Wood and Infrastructure Technology, the central services unit Corporate Communication organizes contacts with the capital market, the financial press and employees. Total marketing expenditure in the Business Segments Engineered Wood and Infrastructure Technology and the central services unit Corporate Communication came to 3.9 million euros (2003: 5.8 million euros). Corporate Communication The activities of the central services unit Corporate Communication are directed at communicating the Group’s strategic direction and positioning. This information is directed in the first instance at employees, the financial press and the capital market. Contact to target groups is achieved through regular publications such as business and quarterly reports, the corporate website and the employees’ magazine “Imagine”, as well as through broad-based public relations work. Engineered Wood In fiscal 2004, marketing and communication activities by the Business Center Engineered Wood aimed to optimize the process of communicating with the customer. Following the introduction of a new brand and sales concept in fiscal 2003, Pfleiderer Engineered Wood now markets its products and services in Germany through its three brands: wodego®, Thermopal® and Pfleiderer. Specifically directing products and services at customers in industry, trade and processing ensures market-driven solutions, convincing quality and reliable delivery service. The premium brand Thermopal® offers 14 different carrier materials for every type of use. Products have a wide range of different characteristics depending on application: flame-retardant, non-inflammable, anti-electrostatic, increased cross-strength, impact-resistant, light-weight and high-pressure resistant. The wide range of carriers is matched by over 300 different decors and 16 structural surface finishes. Thermopal® customers are national and international companies from the wood trade, industrialized furniture manufacturers, interior designers and specialist sectors such as shipbuilders. Distribution is through a network of main distributors. The Thermopal® image – a well-known traditional brand – was reworked in 2004, and its new market appearance rigorously implemented. Trade fair stands, product catalogues, brochures and business equipment have all been updated in line with the brand’s new image. In order to clearly differentiate itself from the competition, Thermopal® stresses proximity to the customer, advanced processing methods and an above-average range of designs and decors. 53 MANAGEMENT REPORT MARKETING AND COMMUNICATION
- Page 5 and 6: Pfleiderer AG is focusing on its tw
- Page 7 and 8: 3 35 Pfleiderer Engineered Wood fur
- Page 9 and 10: In closing down the Rheda-Wiedenbr
- Page 11 and 12: Dr Jürgen Koch Member of the Board
- Page 13 and 14: Committees Formed by the Supervisor
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- Page 19 and 20: Declaration of Compliance 2004 Unde
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- Page 24 and 25: PFLEIDERER GROUP AND PFLEIDERER AG
- Page 26 and 27: Company Report Corporate portfolio
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- Page 30 and 31: Net indebtedness of the Pfleiderer
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- Page 41 and 42: Due to its very low construction he
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- Page 46 and 47: Research & Development New “Multi
- Page 48 and 49: In September 2004, Pfleiderer appro
- Page 50 and 51: Personnel As of December 31, 2004,
- Page 52 and 53: Pfleiderer Corporate Guidelines for
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- Page 58 and 59: wodego® is the latest brand in Pfl
- Page 60 and 61: Key Figures 2004 2003 No. of shares
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- Page 64 and 65: While the prices paid for paraffin
- Page 67 and 68: TURKEY The Turkish economy reported
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No liquidity risk exists at present. The proceeds from the sale of the Business Center Poles &<br />
Towers, capital increases performed in Poland and the use of alternative financing instruments<br />
have resulted in net corporate indebtedness being halved again in 2004. Apart from that, the<br />
Company has sufficient short and long-term credit lines available. The capital market was also<br />
successfully used to place a promissory note loan for 40 million euros in 2004 and to restructure<br />
financial debt. Accordingly, the available volume of credit currently provides the Group with<br />
sufficient financial resources and liquidity.<br />
Market price risks mainly relate to currency translation, interest rates and the market value of<br />
financial assets. <strong>Pfleiderer</strong>’s risk policy aims to limit fluctuations in results and valuations which<br />
can arise through changes in exchange rates, interest rates or valuations. In view of the relatively<br />
small volume of business conducted outside the euro, PLN and dollar areas together with currency<br />
hedging, no significant exchange rate risks are expected. The danger of an increase in base interest<br />
rates which would affect existing credit lines for the planning period, in turn affecting fixed<br />
operating conditions, can be practically excluded.<br />
Legal Risks<br />
Neither <strong>Pfleiderer</strong> <strong>AG</strong> nor its affiliated companies are involved in court or arbitration procedures<br />
which by current assessment could have a major, sustained influence on the economic and<br />
financial position of the Group. The Company maintains its own legal department which ensures<br />
that legally relevant matters are handled correctly throughout the Group in terms of form and<br />
content. This particularly applies to contracts and the conduct of legal procedures, where necessary<br />
bringing in external specialists. In order to cover warranty claims which the Company is<br />
inevitably confronted with in the course of its business, the <strong>Pfleiderer</strong> Group has set up provisions<br />
and, where economically meaningful, covered such risks through appropriate insurance.<br />
IT and Other Risks<br />
Various measures have been implemented to limit potential risk from IT such as unauthorized<br />
access to, or misuse of, data. These measures extend to employees, organization, applications,<br />
systems and networks. Only standard software from leading suppliers is used to support our<br />
technical and commercial procedures. In the coming fiscal year, we shall be drawing up a Groupwide<br />
guideline on how to deal with information, as well as how to operate information systems<br />
safely. In future, technical security measures such as firewall or virus scanners will be subjected<br />
in future to an annual internal IT security audit.<br />
In order to eliminate and limit environmental risks, environmental officers are employed at<br />
Group and Business Segment levels, and appropriate guidelines have been drawn up. According<br />
to expert opinion, historical contamination may occur at individual production sites. Suitable<br />
monitoring and control mechanisms have been introduced and costs accounted for in planning.<br />
52