15.12.2012 Views

PDF, 3.2 MB - Pfleiderer AG

PDF, 3.2 MB - Pfleiderer AG

PDF, 3.2 MB - Pfleiderer AG

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Economic and Political Risks and Individual Risk Scenarios<br />

The Group expects to draw a large portion of earnings from its eastern European business, particularly<br />

in Poland. Active observation and assessment of political conditions and developments<br />

in Russia, as part of our scheduled entry into that market, will also gain in importance as far<br />

as planning and monitoring own business activities are concerned. The continued weakness in<br />

domestic demand has placed both business segments under stronger competition. <strong>Pfleiderer</strong> is<br />

answering the pressure on costs and from competition in the domestic market by implementing<br />

cost-saving measures and by increased productivity, as well as by reducing fixed costs and the<br />

concentration of production capacity. The effects relating to these measures have been adequately<br />

taken into account in business planning and do not represent a specific risk. Higher costs in<br />

Germany are being met by increasing and expanding production sites in eastern Europe. Economic<br />

risks facing foreign sales markets which might affect results are expected under certain circumstances<br />

in Poland, although the probability of their occurrence is considered very slight.<br />

The reduced budget available for investment by Deutsche Bahn <strong>AG</strong>, the German rail operator, is<br />

having an effect on the Business Center track systems, part of the Business Segment Infrastructure<br />

Technology. Expanding business and improving earnings in this Business Segment therefore<br />

depends on further growth in foreign activities involved in the construction of high-speed links<br />

in Europe and Asia. In order to expand in this area, as well as to bolster its innovative and competitive<br />

strengths, this Business Center is expected to make acquisitions and enter into strategic<br />

alliances, such as joint ventures. On the one hand, this offers opportunities, on the other, such<br />

measures require additional organization and personnel involvement.<br />

In the engineered wood sector, continued reluctance on the part of private consumers to spend<br />

on furniture and interior fittings cannot be discounted for 2005, thereby affecting sales and<br />

earnings. Production over-capacity in the particleboard industry, which has hit prices over the<br />

last few years, has been reduced by shutting down the Rheda plant in 2004, with closure first<br />

taking place in August 2005 in some areas. However, the Company believes that this measure<br />

will also reduce pressure on prices for particleboard over the long term.<br />

Operating Risks<br />

No new suppliers are expected to enter the market who could have a significant effect on the<br />

competitive situation in those markets that the <strong>Pfleiderer</strong> Group serves. Equally, there are no<br />

signs of a process of concentration as far as buyers are concerned, and thus of any risks that<br />

could result. On the other hand, insolvency of individual customers cannot be completely<br />

discounted in any of the markets relevant to <strong>Pfleiderer</strong>, although this would not endanger the<br />

existence of <strong>Pfleiderer</strong> <strong>AG</strong>. In accordance with corporate guidelines, risks of bad debt due to<br />

insolvency have been largely covered by credit insurance.<br />

No risks ensuing from the potential infringement of third party proprietary rights are currently<br />

expected. Nor are any risks anticipated in the field of product development and production<br />

technology, as <strong>Pfleiderer</strong> is currently using state-of-the-art technology in its Business Segments.<br />

50

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!