En Voyage_Issue#11_Flickbook

STEP 3
HOW WE EVALUATED AND EVOLVED
We usually like to spend a lot of time testing and this
project was no different. We call this the evaluation
stage. No matter how smooth the process had been
so far, we could never totally account for the human
condition, and that generally, people are strange!
This stage kicked off with beta testing the site ready
for launch. This involved mass user participation to iron
out any usability edge cases derived from analytics and
bug issues which arised, which means that by the time
we went live, we were all confident that the
website was the best it could possibly be.
The final stage of this project was not actually part of
this project! Confusing? Yes, but important. Throughout
the development cycle of this project, there were
features and ideas we all had which we’d liked to have
implemented. But keeping the project in line with the
original feature document was the primary goal, and this
focus got the website over the line. So, this final stage
was where we collated a ‘bucket list’ of extra features,
costed them and gave them timings to complete. The
client then rationally decided which features made it into
a series of budgeted updates post-launch.
The results, comparing date ranges from the old
website to the new website, proved it was an exercise
worth undertaking and we’re now working closely with
Aurigny to introduce new features and further
enhance aurigny.com.
Oi is an accredited Google Partner and CPD accredited
agency with the Institute of Practitioners in Advertising -
the world’s leading advertising trade body.
Established in 2004, we are an award-winning team
of over 30 marketing communications experts
providing clients locally, nationally and internationally
the following services:
CREATIVE
• Advertising campaigns
• Branding and graphic design
• Production and typesetting
• Illustration and animation
• Videos and 360 videos
• Copywriting
• Media buying – multi-channel
• Print buying
• Campaign planning
• Marketing consultancy
DIGITAL
• Responsive website design and build
• Bespoke API and system integration
• IBE and PSS integration
• Digital business applications – software tools
• Website and application support
• Website and application hosting
• Email design, build and management
• Search engine marketing
• Pay-per-click and display advertising
• Social and content marketing
• Reporting and conversion optimisation
Looking for help with a digital project?
Call Peter Grange in Guernsey on 01481 237031
or Heather Townsend in Jersey on 01534 888186.
Visit oi-you.com for more information.
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