EN_SANOFI_BRAND_ESSENTIALS

Towards 

a stronger Sanofi 

and one brand 

positioning: 

Empowering Life 

SANOFI BRAND 

ESSENTIALS FOR 

COMMUNICATIONS 

NETWORK 

(AS OF SEPTEMBER 8, 2017)

DISCLAIMER 

This document is a first version of the essential Sanofi institutional 

brand guidelines for Communications function. It should allow you to 

get ready for the future external launch (expected during autumn 2017) 

of our new brand positioning and signature “Empowering Life” 

(already alive internally since January 2017). 

Please note: 

- The signature Empowering Life cannot be displayed in the context 

of marketing activities. 

- You always need to check with your local regulatory contact as rules 

around the external use of “Empowering life” may vary from one 

country to another. 

SANOFI BRAND ESSENTIALS 2

Sanofi brand positioning is renewed 

It is about our company’s global ambition. 

It is about expressing what is Sanofi purpose. 

And about expressing it to all type of audiences: employees, employee 

candidates, media, financial community, public decision makers, payers, 

healthcare professionals, patients, general public… 

It is about acting as One Sanofi and being identified 

and remembered. 


Summary 

Part 1 

Framing 

our story 

pages 05 à 15 

Part 2 

Graphic 

standards 


Part 3 

Applications 

gallery 



Part 1 

Framing our story 

Introducing our new 

communications essence p. 06 

Storytelling, introducing 

Sanofi in one page p. 07 

Our tone and posture 

for any Sanofi story and 

messages p. 09 

Examples 

of the structure applied p. 10 

A differentiating look 

& feel through our 

iconographic expression p. 11 

Do’s & Don’ts p. 13 


Part 1 - Framing our story 

Introducing our new 

communications essence 

Life is a health journey, with ups and downs, which can be big 

or small, lifelong or momentary. 

We, at Sanofi, are there for those challenges, as a health journey 

partner. Many patients are depending on us. We aim to protect, enable 

and support people facing health challenges, so they can live life to its 

full potential. 

Sanofi, Empowering Life. 



Storytelling, introducing Sanofi 

in one page, example of flow 

Life is a health journey, with its ups and downs 

and its challenges. These can be big or small, 

lifelong or momentary. 

We, at Sanofi, are there beside people in need, 

as a health journey partner. Many patients are 

depending on us. We aim to protect, enable and 

support people facing health challenges, so they 

can live life to its full potential. 

Sanofi is about Empowering Life. 

We are a diversified company centered on 

human health, operating worldwide and 

transforming scientific innovation into healthcare 

solutions. A top-ranking player in the life-sciences 

industry, we provide innovative health solutions 

across a broad spectrum of health conditions: 

whether it is a mild case such as a cold, 

allergies, digestive troubles or severe cases of 

cancer or multiple sclerosis, 

whether it is to support a few people facing rare 

diseases such as Lysosomal Storage Disorders; 

tens of thousands living with multiple sclerosis 

or atopic dermatitis; or millions of people 

with chronic conditions, such as diabetes or 

cardiovascular diseases, 

whether it is to protect populations through 

vaccines (from polio, pertussis or flu) or to 

support communities to fight malaria – the 

deadliest parasitic disease - through prevention 

and affordable treatments, 

wherever people live, Sanofi is there. 



Sanofi is bringing forward new solutions for health 

challenges around the globe by continuing 

to invest in Research and Development and 

reaching an investment of €6 billion per year 

by 2020. 

A few illustrations of our innovative health 

solutions: 

A deep heritage and continuous innovation 

to help people living with diabetes (medicines, 

mobile applications, wearable devices…). 

A sustained commitment to eradicate polio 

from our planet through vaccination. 

The world’s first-ever vaccine to prevent dengue, 

after 20 years of research and development. 

The first targeted biological treatment for adults 

with moderate to severe atopic dermatitis 

(a debilitating form of eczema) in 2017 in the USA. 

Improved access to healthcare for the most 

disadvantaged populations: 50 million 

beneficiaries per year around the world. 

In 2017, we co-founded the Access Accelerated 

Initiative to fight non-communicable diseases 

in places where the standard of living is low. 

By providing solutions that address conditions 

along the entire continuum of care - prevention 

to treatment - for hundreds of millions of people 

in over 100 countries across the globe, we help 

people live longer, live better and experience life 

to its full potential. 



Our tone and posture for any 

Sanofi story and messages 

A language understandable 

to the user - clear, direct and simple 

Accessible to the general public 

(including non-specialist readers) 

No acronyms, remove jargon 

Short sentences that make 

paragraphs easier to read 

Use of second person 

(‘We’), not just third person 

Select facts, key features, 

goals, right examples 

One common structure and frame 

for any message: 

1. Start with the context / 

health challenges; 

2. Show how Sanofi is mobilizing to face 

these challenge / describe what we do; 

3. Illustrate outcome / 

results / expected improvements 

Please note: 

Even when there are restrictions to put 

Empowering Life per se, you should still 

leverage the new tone, posture, framing 

of the messages and iconography. 



Examples of the structure applied 

ID card introducing the company video 

(from May 2017) see: 

https://www.youtube.com/watch?v=InniIAwRNfE 

Our proof points stories such as the 

following from the internal campaign: 

FIGHTING MALARIA 

Life is a health journey. When growing up in Africa, people 

may encounter malaria, the deadliest parasitic disease, killing 

a child every two minutes. 

As a health journey partner, Sanofi fights malaria through 

prevention and affordable treatments: even down to less than 

1 dollar per person. Thanks to public-private partnerships, more 

than 400 million treatments have been distributed in Africa 

over the last 10 years, mostly children. 

1 - Global health challenges 

2 - Our company features 

3 - Latest achievements 

1 - Life is a health journey… 

2 - As a health journey partner… 

3 - Outcome 



A differentiating look & feel through 

our iconographic expression 

Visuals do matter! A picture is worth 

a thousand words and can work as 

the first hook to attract attention… 

It is worth putting effort into securing 

the right visuals: inspiring and 

self-explanatory. 

Opt for expressive, compelling visuals of 

people in action, in natural situations. 

Dynamic visuals conveying a strong 

energy. It can be one person alone 

but in action or a group of people 

interacting at work, at the doctor’s, in 

a daily life activity (teamwork, eye 

contacts…). 

To illustrate workplace situations, 

secure realistic visuals, such as 

meetings, laboratory experiments or 

lunch/morning coffee, with people 

portrayed as “heroes of the scene”. 

Incorporate images with healthcare 

professionals and their patients as well 

as daily life scenes (family, friends, 

sports, leisure…). 

Display ethnic, age, function and 

gender variety through a collection 

of secured pictures. 



Photographic style: 

Favor vivid & bright colors versus pale 

or too white ones (avoid backlighting). 

Favor natural light versus studio. 

Focus on action. 

Enhance people. 

Incorrect usage: 

Too closely cropped pictures 

(where we only see a face). 

Blurred or pixelated images. 

Backlighting. 

Black & white. 

Flat, complex images lacking 

in perspective. 

Touched-up images 

(special effects, color filters, etc.). 

Be careful with copyrights and note that pictures credit have to be displayed. The name 

of photographer or a photo company should be placed in small characters on the side 

of the picture, or in small characters in a dedicated space that includes all the photo 

credits in a document (both for purchased pictures and owned photo shooting). 



Do’s & Don’ts: Focus on dos through examples 

Energetic pictures 

People interacting at work 

Health management situations 

It can be difficult to secure visuals from employees responding to all the characteristics needed. 

You can also leverage pictures bought externally as long as they fit with our iconic style/posture. 

You can organize photo/video shooting locally and following these guidelines. 



Do’s & Don’ts: Focus on dos 

The following 8 pictures have been purchased and are fully owned by Sanofi. Hence to be favored 

for external use, in particular on digital means. 



Do’s & Don’ts: Focus on don'ts 

Too dark 

People not interacting 

Too pale, blurred 

& overexposed 

Pale, washed-out 

and backlit 

Artificial / out of context 

because outlined 

Black and white 


Part 2 

Graphic standards 

Our corporate brand 

image relies on 4 key 

building blocks 

1. Simplified brand 

architecture p. 17 

2. Brand blocks 

and tagline p. 20 

3. Fonts p. 37 

4. Colors p. 40 


Part 2 - Graphic standards 

1 • Simplified brand architecture 

When it comes to the overall institutional Sanofi brand architecture, 

we are moving to one Sanofi brand, complemented by Sanofi Pasteur 

and Sanofi Genzyme. This applies both externally and internally. 




No more brand blocks with Sanofi + a function name or other 

Global Business Unit name (but Sanofi Pasteur and Sanofi Genzyme). 

GBU names (other than Sanofi Pasteur and Sanofi Genzyme), such as: 

Function names, such as: 

Please note that Sanofi + symbol + country or region name is still not allowed. 




This new brand architecture will enable us to: 

Unify and strengthen collaboration across 

the company. 

Speak as one voice to all of our stakeholders. 

Differentiate ourselves from our competitors. 



2 • Brand blocks and tagline 

Our brand identity is composed of 3 elements: 

Brand blocks without tagline. 

Brand blocks with tagline. 

Tagline living alone. 

It applies to Sanofi, Sanofi Pasteur and Sanofi Genzyme. 




First, the brand block without tagline. 

The elements of the logo consist of a symbol and a specific typeface in capital letters. 

These elements must not be distorted or separated. 




Second, the brand block with tagline. 

Within the brand block, the tagline exists solely in English. 

“Empowering Life” can only be translated in other languages when used 

within a longer text or a speech, but never as a logo brand block. 

Be careful: the signature Empowering Life cannot be displayed in the context 

of marketing activities. Even for non-product related communications there 

can be restrictions. Always check with your local Regulatory Affairs. 




Third, the tagline can stand alone to qualify 

and endorse one full picture. 

Be careful: the signature Empowering Life cannot be displayed in the context 

of marketing activities. Even for non-product related communications there 

can be restrictions. Always check with your local Regulatory Affairs. 




Overview of the full range of authorized brand blocks. 

Reminder: this applies both internally and externally 

Without the tagline 

With the tagline 

To choose between pyramidal and horizontal versions, take into account 

the format of your communications means. 




Example of display of the tagline within the introduction of brochure. 

It may be worth introducing our Company on the inside cover of any brochure, 

with on the facing page a full picture and the tagline alone. 

Sanofi is dedicated to supporting 

people through their health 

challenges. The global 

pharmaceutical company, 

diversified within human health, has 

thousands of people in 100 countries 

who are developing new treatments 

for rare and specialty diseases, 

creating vaccines, addressing the 

needs of millions of people living 

with diabetes and cardiovascular 

disease, alleviating pain and giving 

patients control over their health. 

From prevention to treatment, Sanofi 

is the health journey partner helping 

millions of people around the world 

manage and improve their health. 

Sanofi, Empowering Life. 

This does not endorse the entire 

brochure. Get the local clearance 

of your Regulatory Affairs. 




Other example of display of the tagline. 

In the case of a brochure, one big picture can be inserted (in this case, it unfolds). 




The tagline can live alone, mostly to endorse an iconic picture. 

The tagline is ideally centered, but pay 

attention not to cover faces. If needed, 

you can move it up or down in a range 

of ±10% in order to protect faces. 

If you want to display several big 

visuals in a building, letters can 

be separated and displayed on 

several visuals. 

±10% 

The typeface is white when placed on a visual or colored background. 




The tagline can live alone, along side an iconic picture. 

Opt for pictures in big format to ensure a greater impact. 

Don’t: no kaleidoscope but push for iconic pictures in big format. 




#1: Respect the brand block breathing space. 

In order to be seen, our logo needs the space around to be kept blank. 

This space is based on the height of the “O” in the Sanofi brand block. 

Diversity 

& Inclusion 

2017 Edition 

Diversity 

& Inclusion 

2017 Edition 

Half year 

financial report 

2017 

Half year 

financial report 

2017 




#2: Preserve the brand block readability. 

To this end, a minimum size needs to be respected. 

1 in. 

2.54cm 

0.60 

1.52 cm 

1 in. 

2.54 cm 

2 in. 

5 cm 




#3: Adapt the brand block color to its environment. 

The polychromatic version of the brand block is always used on a white background. 

On a colored background or picture, the monochrome version of the brand block 

is to be used to improve readability. 

3 colors allowed: white, blue, black. 




#4: Adjust the brand block to our communications means. 

Depending on the communication means - both for internal and external audience - you will 

have to adjust the right brand block and in some cases you can leverage Empowering Life alone. 

If you have a doubt, favour the Sanofi (or Sanofi Pasteur or Sanofi Genzyme) 

brand block without tagline. 

or 

or 




It is very important to assess the context and the objective of your communications mean. You must not leverage 

Empowering Life in the context of product promotion and marketing activities. Please note that you always need to 

check with your local regulatory contact as rules around the external use of “Empowering Life” may vary from one 

country to another. 

Note: 

This table is here to help you identify what should 

be applied where. 

Brand blocks can be either pyramidal or horizontal. 

This table is true for Sanofi, Sanofi Genzyme 

and Sanofi Pasteur. 

BRAND BLOCK 

WITHOUT TAGLINE 


WITH TAGLINE 

TAGLINE 

ALONE 

STATIONERY 

Business cards x x 

Writing paper x x 

Note cards x x 

Envelopes x x 

OFFICE TOOLS 

Email signature x x 

PPT template x x 

CORPORATE COMMUNICATION (non promotional) 

Print: booklet, leaflet, corporate 

brochure, it depends on the content 

If products are 

promoted inside 

or if about disease 

awareness 

Non promotional, 

not about disease 

awareness 

On a full double page, on 

an image, with no product 

mentioned or presented 

on this double page 

Press kit x x 

Press release x x 




Note: 









WITH TAGLINE 

TAGLINE 

ALONE 

ADVERTISING COMMUNICATION 

Product ads x x 

Print: poster, press advertising if no product mentioned x 

TV: movies if no product mentioned x 

Marketing materials: booklet, leaflet, 

x x 

brochure, displays, print 

PACKAGING 

Product boxes x x 

EVENT COMMUNICATION 

Booth 

if product oriented 

ex.: ADA, EASD... 

no product promotion 

and diseases awareness 

if no product 

(ex.: COP 23, VivaTech...) 

DIGITAL 

Advertising communication web banners if no product mentioned x 

tagline in the slider with link 

Sanofi’s GBU and Countries Internet websites x 

to the dedicated website 

sanofi-empowering-life.com 

NEWSLETTERS 

Whether online or in print if no product mentioned 




Note: 









WITH TAGLINE 

TAGLINE 

ALONE 

SOCIAL MEDIAS (Twitter - LinkedIn - YouTube) 

Avatar x x 

Header if product mentioned x 

Description if no product mentioned 

Content if no product mentioned no product mentioned 

SIGNAGE 

External signage 

Internal signage (Major corporate 

places: entrance…) 

Badges x x 

VARIOUS GOODIES 

Tote bag, tee shirt, usb key if no product mentioned if no product mentioned 

Qualitative goodies as gift 

Work wear 

Vehicles 

CO-BRANDING / PARTNERSHIP / SPONSORSHIP 

x 

x 



INDUSTRIAL AFFAIRS 

Title of 

presentation 


DATE 


Title of 

presentation 

DATE 

For any GBU and for any function, only Sanofi brand block should appear (with or without the tagline), as well as Sanofi Genzyme and Sanofi 

Pasteur. The identification of any other GBU or function that is emitting the communications means is conveyed outside of any logotype. 

Examples for slide show covers: 

Web banner example with brand block with tagline. 

Name of function or GBU 

Title of 




Title of 

Title of 

presentation 

the presentation 

Title of 

presentation 

LOREM 

IPSUM DOLORES 

DATE 


Title of 

presentation 

Name 

of function 

or GBU 

DATE 


Title of 

presentation 

Poster 

Title of presentation 

This applies if not product related 

otherwise put only Sanofi. 

DATE 

DATE 



Title of 

the presentation 

LOREM 

IPSUM DOLORES 

Title of presentation 

CONSUMER HEALTHCARE 

DATE 


LOREM 

IPSUM DOLORES 

CONSUMER HEALTHCARE 

Lorem Lorem ipsum dolor sit amet, adipiscing elit, 

sed diam nonummy nibh euismod Lorem ipsum 

dolor sit amet, consectetuer adipiscing elit, sed 

diam nonummy nibh euismod tincidunt ut laoreet 

dolore magna aliquam erat volutpat. 

Name of function or GBU 

Lorem Lorem ipsum dolor sit amet, adipiscing elit, 

sed diam nonummy nibh euismod Lorem ipsum 

dolor sit amet, consectetuer adipiscing elit, sed 

diam nonummy nibh euismod tincidunt ut laoreet 

dolore magna aliquam erat volutpat. 

We have developed only one ppt template with the Sanofi brand block without 

tagline (same applies for Sanofi Pasteur and Sanofi Genzyme). As a matter 

of fact a ppt template can be leveraged in the context of product promotion 

or it can address topics which are not connected to our purpose: Empowering 

Life (e.g. facilities relocation, temporary freezing of job opening…). 

You will have to adjust when it 

comes to placing the tagline or not. 

Depending on the topic you will 

choose between the Sanofi brand 

block with or without tagline. 



3 • Fonts 

More than mere letters, fonts contribute to our personality. 

We rely on 3 typographies: 

Arial 

Avant Garde 

Sanofi specific font 



3 • Fonts 

The two main Sanofi fonts are Avant Garde and Arial. 

Print typefaces 

Avant Garde or Arial fonts should be 

used for print items. 

Titles 

For print, headlines should preferably be 

written in capital letters using Avant Garde. 

Body texts 

Body text should preferably be in 

Avant Garde or Arial. 

Web and office application typefaces 

For Microsoft office applications 

(Word ® , PowerPoint ® , etc.) And digital items, 

the font is Arial for all types of text. 

Avant Garde 

abcdefghijklm 

NOPQRSTUVWXYZ 

abcdefghijklm 

NOPQRSTUVWXYZ 

Arial 

abcdefghijklm 

NOPQRSTUVWXYZ 

You must purchase the Avant Garde font to use it in your communication materials. 

Typefaces to be purchased locally. 



3 • Fonts 

The Sanofi specific font. 

It’s been specifically designed for Sanofi 

and our tagline: 

and we have developed the full alphabet 

for limited corporate use in key communication 

materials, such as the annual brochure. 

abcdefghijklmn 

opqrstuvwxyz 

ABCDEFGHIJKLMN 

OPQRSTUVWXYZ 

0123456789 

Note it is only available upon request and once the usage 

is validated: corporate-brand@sanofi.com 



4 • Colors 

They allow us to install our specific universe. 

They’re a part of our brand image. 

They’re our colors. 

So, let’s capitalize on them! 



4 • Colors 

The blues 

The greens 

The greys 

The ochres 

The reds 

the blues 

PRIMARY COLORS 

SECONDARY COLORS 

PANTONE ® 

CMYK 

RGB 

HEXA 

523C 

20/35/0/0 

199/177/212 

C7B1D4 

2080C 

46/63/0/0 

143/110/170 

8F6EAA 

2116C 

79/66/0/0 

82/92/163 

525CA3 

7667C 

64/47/16/0 

114/127/168 

727FA8 

7687C 

90/64/0/0 

59/91/163 

3B5BA3 

300C 

100/64/0/0 

33/87/161 

2157A1 

2173C 

85/24/0/0 

62/144/208 

3E90D0 

2092C 

31/27/0/0 

184/183/219 

BFCCE9 

271C 

40/36/0/0 

136/162/209 

BFCCE9 

2122C 

40/21/0/0 

170/186/224 

AABAE0 

2120C 

30/15/0/0 

191/204/233 

BFCCE9 



4 • Colors 

The blues 

The greens 

The greys 

The ochres 

The reds 

the greens 



PANTONE ® 

CMYK 

RGB 

HEXA 

7744C 

20/0/100/19 

188/188/28 

BCBC1C 

7497C 

40/30/70/25 

137/134/85 

898655 

7490C 

45/0/80/35 

126/146/71 

7E9247 

363C 

68/0/100/24 

100/144/52 

649034 

7743C 

71/8/100/50 

71/103/40 

476728 

3268C 

85/0/55/0 

0/165/144 

49A48C 

5645C 

13/0/18/33 

173/180/167 

ADB4A7 

577C 

24/0/46/10 

196/208/154 

C4D09A 

579C 

17/0/34/3 

220/228/186 

DCE4BA 

7489C 

60/0/80/7 

132/175/91 

84AF5B 



4 • Colors 

The blues 

The greens 

The greys 

The ochres 

The reds 

the greys 



PANTONE ® 

CMYK 

RGB 

HEXA 

5435C 

7/0/0/30 

187/192/196 

BBC0C4 

Cool grey 6C 

0/1/0/43 

169/169/170 

A9A9AA 

431C 

23/2/0/63 

107/116/123 

6B747B 

5477C 

55/0/27/73 

60/83/81 

3C5351 

Process blackC 

0/0/0/100 

0/0/0 

000000 

5527C 

8/0/5/17 

210/216/214 

D2D8D6 

Cool grey 1C 

0/0/0/6 

243/244/244 

F3F4F4 

5315C 

7/9/10/0 

237/232/228 

EDE8E4 

434C 

13/15/15/0 

223/215/212 

DFD7D4 



4 • Colors 

The blues 

The greens 

The greys 

The ochres 

The reds 

the ochres 



PANTONE ® 

CMYK 

RGB 

HEXA 

466C 

20/32/58/0 

202/174/122 

CAAE7A 

7575C 

14/53/94/55 

113/79/26 

714F1A 

7625C 

0/75/70/0 

234/93/69 

EA5D45 

7578C 

0/67/100/0 

209/108/25 

D16C19 

7409C 

0/30/100/0 

251/186/0 

FBBA00 

605C 

0/2/100/7 

240/221/0 

F0DD00 

4675C 

0/18/32/10 

228/201/170 

E1C9AA 

Warm grey 1C 

0/7/14/4 

243/233/217 

F3E9D9 

482C 

9/19/23/0 

227/211/196 

E3D3C4 

7614C 

35/50/49/0 

167/135/124 

A7877C 



4 • Colors 

The blues 

The greens 

The greys 

The ochres 

The reds 

the reds 


PANTONE ® 

CMYK 

RGB 

HEXA 

7612C 

14/39/37/0 

207/168/153 

CFA899 

214C 

0/100/15/4 

190/0/107 

BE006B 

7628C 

8/93/78/33 

139/39/41 

8B2729 


Part 3 

Applications gallery 

Business cards p. 47 

Brochure p. 48 

Potential insert of 

a proof point p. 49 

Posters p. 50 

Big visual 

for corporate event p. 51 

Kakemonos p. 52 

Digital p. 53 

Booths p. 54 

External and 

internal signages p. 57 

Various goodies p. 61 


Part 3 - Applications gallery 

Business cards 

Guidance: As a first strong and visible action to put in place for the launch, changing business 

cards should be done with no delay for all employees (ideally for distribution on external launch 

date). These are bilingual business cards. 

Examples 

Front: English 

Dr Ameet NATHWANI 

Bill SIBOLD 

Philippe LUSCAN 

David LOEW 

Executive Vice President Medical Affairs 

Executive Vice President 

Executive Vice President, Global Industrial Affairs 

Executive Vice President and General Manager 

Tel.: +33 (1) 55 71 00 00 – cell.: +33 (0)6 00 00 00 00 

ameet.nathwani@sanofi.com 

54 rue La Boétie – 75008 Paris – France 

Tel.: +1 (617) 000-0000 – cell.: 617-000-0000 

bill.sibold@sanofi.com 

500 Kendall Street - Cambridge, MA 02142 – USA 

Tel.: +33 (0)1 55 71 00 00 – cell.: +33 (0)6 00 00 00 00 

philippe.luscan@sanofi.com 

78-88 Avenue Raspail - 94255 Gentilly – France 

Tel.: +33 (4) 37 00 00 00 - cell.: +33 (0)6 00 00 00 00 

david.loew@sanofi.com 

2 avenue Pont Pasteur - 69007 Lyon - France 

Back: French 

Dr Ameet NATHWANI 

Bill SIBOLD 

Philippe LUSCAN 

David LOEW 

Vice-Président Exécutif, Affaires Médicales 

Vice-président exécutif 

Vice-président exécutif, Affaires industrielles globales 

Vice-président exécutif et directeur général 

Tél. : +33 (1) 55 71 00 00 – mobile : +33 (0)6 00 00 00 00 

ameet.nathwani@sanofi.com 

54, rue La Boétie – 75008 Paris – France 

Tél. : +1 (617) 000-0000 – mobile : 617-000-0000 

bill.sibold@sanofi.com 

500, Kendall Street - Cambridge, MA 02142 – États-Unis. 

Tél. : +33 (0)1 55 71 00 00 – mobile.: +33 (0)6 00 00 00 00 

philippe.luscan@sanofi.com 

78-88, Avenue Raspail - 94255 Gentilly – France 

Tél. : +33 (4) 37 00 00 00 - mobile : +33 (0)6 00 00 00 00 

david.loew@sanofi.com 

2, avenue Pont Pasteur - 69007 Lyon - France 



Brochure 

Example with a picture on double page. 

Example with a picture on front cover. 

The color on the back cover has to be one 

of the dominant colors on the picture. 

2017 Edition 

54, rue La Boétie 

75008 Paris, France 

54, rue La Boétie 

75008 Paris, France 

Back cover 

Front cover 

Back cover 

Front cover 



Potential insert of a proof point 

Proof point leaflet example: 

Insert of a proof point within a brochure 

1. Cover 2. Inside 

3. Back 

Check any story with your local Regulatory Affairs. Even if you had 

validation for internal use, it needs to be reviewed prior to any external use. 



Posters 



Big visual for corporate event 

Such as VivaTech, The Hive, Shareholders meeting… 

Note: not applicable if a therapeutic/commercial event 

(e.g. American Diabetes Association - ADA -, BIO…). 



Kakemonos 

Kakemonos have to be apart, no kaleidoscope allowed. 



Digital 

For internet websites and social media, the brand block must be with no tagline as it can be displayed with many 

different messaging, including promotional ones. 

Headers with an iconic picture and the two words Empowering Life alone can be leveraged. 

Should you have a doubt on the implementation on your social media channel, check with your local Regulatory Affairs. 

x 



Booth 

Corporate only 



Booth 

Product oriented 

No mention of Empowering Life at all. Not even the tagline alone on a picture because 

this booth is about product promotion. 



Booth 

Example of tee-shirt for Sanofi representatives on product oriented booths 

(no mention of Empowering Life at all). 

LET ’S 

TALK 

LET ’S 

TALK 



External and internal signages 

The outside signage displays: the company name on overhead supports and the brand block 

with the tagline at the level of pedestrians. 




The inside signage displays: the brand block with tagline at striking areas 

(up to you to identify those) large visuals in order to highlight the tagline, if possible. 

Example: on the picture La Boétie entrance, Sanofi Headquarters. 




When possible, favor the combination of the brand block with tagline plus a big size energetic 

picture close by with the tagline alone on it. 






Various goodies 

Power bank & smartphone case 

Front 

Back 




Tote bag 

Example 1 : Example 2 : 

In the context of product 

promotion or disease awareness. 




Notebook 

The tagline is placed on the inside front cover of the notebook. 




Workbook 




Duffle bag & ribbon 




First aid kit 




Work wear within our facilities 




Tee-shirt within our facilities 


For more information, 

please contact: 

Corporate-brand@sanofi.com

EN_SANOFI_BRAND_ESSENTIALS

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