994 How to Enhance Brand Loyalty and Brand Awareness with Inforgraphics - Tips from Semalt
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
23.05.2018<br />
<strong>How</strong> To <strong>Enhance</strong> <strong>Br<strong>and</strong></strong> <strong>Loyalty</strong> And<br />
<strong>Br<strong>and</strong></strong> <strong>Awareness</strong> With Infographics:<br />
<strong>Tips</strong> From <strong>Semalt</strong><br />
Using visuals for getting the attention of the audience is not a new tactic in digital marketing. Of course, blogs <strong>and</strong><br />
articles can help you <strong>to</strong> communicate <strong>with</strong> prospects, but visuals are more effective in spurring engagements <strong>and</strong><br />
forcing people <strong>to</strong> take desired actions such as signing up <strong>to</strong> a monthly newsletter.<br />
Infographics have proven <strong>to</strong> be very useful in helping br<strong>and</strong>s <strong>to</strong> exp<strong>and</strong> their client base. Recent studies show that<br />
they are shared on social media three times more than all other types of content. Drawing on this, Jack Miller, the<br />
experts of <strong>Semalt</strong> Digital Services has prepared the list of useful tips on how <strong>to</strong> get in<strong>to</strong> the mind of your target<br />
audience <strong>with</strong> infographics.<br />
Provide Reliable <strong>and</strong> Trustworthy Information<br />
https://rankexperience.com/backuparticles/article<strong>994</strong>.html 1/2
23.05.2018<br />
Incorrect information will hurt your br<strong>and</strong>’s credibility on the market. Therefore, make sure that the information<br />
that you provide through infographics is reliable <strong>and</strong> trustworthy. Ideas should be supported by veri able facts <strong>and</strong><br />
statistics. Be sure <strong>to</strong> cite the references correctly.<br />
K.I.S.S<br />
The primary objective of an infographic is <strong>to</strong> describe complicated<br />
concepts <strong>to</strong> the audience in a simple <strong>and</strong> easy <strong>to</strong> underst<strong>and</strong><br />
format. The information is broken down in<strong>to</strong> bite-size chunks that<br />
readers can quickly absorb. Make sure <strong>to</strong> keep your infographic<br />
simple, succinct, <strong>and</strong> focused on the primary goals <strong>and</strong> objectives.<br />
Otherwise, providing <strong>to</strong>o much information will make it dif cult<br />
for the audience <strong>to</strong> underst<strong>and</strong> content. If one infographic is not<br />
enough <strong>to</strong> express all the ideas, go ahead <strong>and</strong> create a few of them.<br />
Maintain a Smooth Flow of Content<br />
A disorganized infographic makes it almost impossible for the audience <strong>to</strong> underst<strong>and</strong> its contents. Make sure that<br />
the content of your infographic is professionally <strong>and</strong> realistically organized. One of the guaranteed ways of<br />
achieving this goal is assembling the visuals <strong>and</strong> graphics in<strong>to</strong> sections. Doing so will help the audience <strong>to</strong> ow <strong>from</strong><br />
one section <strong>to</strong> another seamlessly.<br />
Always Have Updated <strong>and</strong> Relevant Information<br />
Most of the infographics, including those that go viral, are only suitable for a short duration of time especially if the<br />
information they present is constantly changing. Your infographic should be relevant as long as possible <strong>to</strong> get the<br />
most results. Such infographics will continue generating traf c for your website as well as boost your conversion<br />
rates.<br />
One of the easiest ways of keeping it fresh <strong>and</strong> relevant for extended is updating the information regularly <strong>to</strong> re ect<br />
changes on the market. For example, if the infographic covers Google site ranking fac<strong>to</strong>rs, update it <strong>to</strong> include new<br />
fac<strong>to</strong>rs that Google adds <strong>to</strong> their algorithm.<br />
Less Text, More Graphics<br />
One of the mistakes that most marketers make is including more text <strong>and</strong> fewer graphics. But it is not right. The<br />
essence of an infographic is <strong>to</strong> help the audience <strong>to</strong> process information better by using relevant visuals.<br />
Finally, colors have a direct impact on how the audience will perceive <strong>and</strong> digest the information. Studies have<br />
proven that using the correct colors they can increase comprehension by up <strong>to</strong> 73% as well as readership by 40%.<br />
Make sure that you use the right colors <strong>to</strong> connect <strong>with</strong> the audience better.<br />
https://rankexperience.com/backuparticles/article<strong>994</strong>.html 2/2