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23.05.2018<br />
<strong>SEO</strong> <strong>Basics</strong> From <strong>Semalt</strong> Or <strong>How</strong> To<br />
<strong>Improve</strong> <strong>Your</strong> <strong>Positions</strong> In <strong>SERP</strong><br />
When a local bus<strong>in</strong>ess adopts the e-commerce platf<strong>or</strong>m, there is usually a great need <strong>to</strong> attract cus<strong>to</strong>mers with<strong>in</strong><br />
the locality. A successful local bus<strong>in</strong>ess has both onl<strong>in</strong>e and of <strong>in</strong>e market<strong>in</strong>g strategies, which br<strong>in</strong>gs many<br />
advantages <strong>to</strong> the system. Due <strong>to</strong> this issue, onl<strong>in</strong>e market<strong>in</strong>g us<strong>in</strong>g simple Search Eng<strong>in</strong>e Optimization (<strong>SEO</strong>) helps<br />
<strong>in</strong> mak<strong>in</strong>g websites rank on <strong>SERP</strong>s, mak<strong>in</strong>g the whole process bene t the rm. <strong>How</strong>ever, onl<strong>in</strong>e market<strong>in</strong>g tactics<br />
are highly dynamic. Users need <strong>to</strong> beware of the volatile nature of digital market<strong>in</strong>g strategies. F<strong>or</strong> <strong>in</strong>stance, one<br />
method could be w<strong>or</strong>k<strong>in</strong>g now but seize <strong>to</strong> w<strong>or</strong>k later.<br />
Ig<strong>or</strong> Gamanenko, the <strong>Semalt</strong> Cus<strong>to</strong>mer Success Manager, has de ned several methods search eng<strong>in</strong>es use <strong>to</strong> rank<br />
websites:<br />
Local <strong>SEO</strong>:<br />
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23.05.2018<br />
Local <strong>SEO</strong> is some digital market<strong>in</strong>g whereby the scope of<br />
target<strong>in</strong>g is local <strong>to</strong> a particular geographical location. As you<br />
optimize your site <strong>to</strong> feature on much onl<strong>in</strong>e content, it is good <strong>to</strong><br />
take care of the fact that a good website should <strong>in</strong>clude<br />
appropriate keyw<strong>or</strong>ds <strong>in</strong> the title, meta description and the body<br />
of the content.<br />
Google Maps:<br />
Google Maps is also another imp<strong>or</strong>tant <strong>to</strong>ol f<strong>or</strong> secur<strong>in</strong>g localized <strong>SEO</strong>. Google Map has an advantage <strong>in</strong> that it<br />
helps your website <strong>to</strong> rank. Localized <strong>SEO</strong> focuses on <strong>in</strong>clud<strong>in</strong>g the relevant geographical and demographic features<br />
available while runn<strong>in</strong>g the site Keyw<strong>or</strong>d research is necessary. These are the keyw<strong>or</strong>ds which ferry the <strong>to</strong>tal traf c<br />
<strong>to</strong> your web pages.<br />
Au<strong>to</strong>mat<strong>in</strong>g Local <strong>SEO</strong>:<br />
<strong>SEO</strong> features have started becom<strong>in</strong>g au<strong>to</strong>mated ever s<strong>in</strong>ce the<br />
onset of <strong>SEO</strong>. There are various onl<strong>in</strong>e platf<strong>or</strong>ms which conta<strong>in</strong><br />
features which can au<strong>to</strong>mate <strong>SEO</strong>. Through au<strong>to</strong>mation, bus<strong>in</strong>ess<br />
data can be st<strong>or</strong>ed with ease as well as l<strong>in</strong>k<strong>in</strong>g the market<strong>in</strong>g<br />
channels with many data analysis methods.<br />
Mobile Search:<br />
Any company which wants <strong>to</strong> succeed with onl<strong>in</strong>e market<strong>in</strong>g needs <strong>to</strong> optimize their website f<strong>or</strong> mobile phones. In<br />
January this year, Google announced that the responsiveness of a site on mobile devices is one of the fact<strong>or</strong>s they<br />
will be us<strong>in</strong>g <strong>to</strong> rank websites. As a result, optimiz<strong>in</strong>g your web content f<strong>or</strong> mobile search can be a w<strong>or</strong>thwhile<br />
venture. With local <strong>SEO</strong>, cell phones can reach many persons us<strong>in</strong>g platf<strong>or</strong>ms like social media.<br />
Google My Bus<strong>in</strong>ess:<br />
Google my bus<strong>in</strong>ess page helps local bus<strong>in</strong>esses with a website rank on search eng<strong>in</strong>es. Us<strong>in</strong>g this account, one can<br />
use high-quality images <strong>to</strong> promote the content on their site. The company appears on the google maps, <strong>in</strong>creas<strong>in</strong>g<br />
the chance of be<strong>in</strong>g among the <strong>to</strong>p results.<br />
Conclusion<br />
Any onl<strong>in</strong>e bus<strong>in</strong>ess needs onl<strong>in</strong>e visibility <strong>in</strong> the search eng<strong>in</strong>es as well as on platf<strong>or</strong>ms such as the social media.<br />
Digital market<strong>in</strong>g target onl<strong>in</strong>e clients through these techniques due <strong>to</strong> the vast market available onl<strong>in</strong>e f<strong>or</strong><br />
numerous activities. Local <strong>SEO</strong> <strong>in</strong>volves us<strong>in</strong>g localized web content <strong>to</strong>gether with targeted advertis<strong>in</strong>g and other<br />
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23.05.2018<br />
market<strong>in</strong>g channels. When it comes <strong>to</strong> local <strong>SEO</strong>, there are many<br />
tactics which anyone can use and nd a lot of bene ts <strong>from</strong> them.<br />
<strong>Your</strong> local <strong>SEO</strong> campaign should be successful if you use the above<br />
tips wisely.<br />
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