Hopulist issue 5

Photo credit Foodism magazine.
Invitation
A del|c|ous
FANCY GETTING
THE INSIDE
TRACK ON THE
LONDON CRAFT
BEER SCENE
FROM A GROUP
OF TASTE
EXPERTS WHO
KNOW FLAVOUR
INSIDE OUT?
IS THE POPE
CATHOLIC? THE
BEER CLUB
FROM LEADING
CULINARY
MAGAZINE
FOODISM IS THE
LATEST THING
YOU NEED TO
BE A PART OF.
If there is one thing better than craft beer, it’s getting
a heads up on the very latest and most exclusive
craft beers out there ahead of your friends. Okay, so
maybe we’re not all that self-obsessed, but it is always
nice to discover new things in craft beer, especially
when you don’t have to put in much effort yourself.
That is essentially the ethos behind the Foodism Beer
Club – a new initiative from London-based foodie
magazine Foodism. In its own words, the club is
designed ‘to bring you the best of the London craft
beer scene with monthly beer deliveries curated by
the Foodism team, as well as special invitations to
exclusive beer events, competitions and a monthly
newsletter.’ Sound like music to your beer-loving ears
(we don’t advocate putting beer into your ears)? Read
on…
The craft beer revolution is more than mere
marketing speak by high-flying executives looking
for the next thing to pin their material on – it’s
happening right now on our streets, and particularly
the streets of London. This, and the fact that more
and more independent breweries are cropping up in
the capital, are two of the main reasons why Foodism
decided to go down this route. For Foodism, craft beer
drinkers sit in the same league as its own readership
– discerning fans of flavour, who appreciate not only
the great tastes and ingredients of food and drink in
London, but also the stories behind them.
Feel like you fit the description? So, what will you
get? Foodism’s brand director Alex Watson explains:
“What the club will basically entail is a monthly
newsletter, a monthly event, special offers and invites
to events and tastings across London and a social
media presence with regular updates and insights into
the beer world.”