Hopulist issue 5

HEALTH & WELLBE|NG
It might come as a shock to you, but not
every establishment that purveys beer goods
wants you to get completely trollied on
its premises on a regular basis. No, some
of them care. Some of them are nice and
put people before profit. Hop Hideout is
definitely one of those.
“As somewhere that sells alcohol, we do
feel a deep social responsibility to encourage
people to live as healthy a lifestyle as they
possibly can,” says Jules. “It really should
come with the territory – you are selling
something, that if not enjoyed responsibly,
can have detrimental health effects.”
To this end, Jules is the captain and
organiser of the Sheffield chapter of the
Mikkeller Running Club. In case you didn’t
already know, this is a worldwide club with
Chapters in cities all over the globe that
encourages people to run, not only for their
health, but also for the social side.
Jules adds: “I only started running a few
years back, but I really enjoy it and our
chapter is really friendly and they really
appreciate the opportunity to get some
exercise in with a beer and a chat at the end.”
Will also runs a regular cycle club out of
the bottle shop and is a keen skateboarder.
The combination of these activities, of
course, drives potential new people to the
shop – but the ethos behind them is sincere.
This couple care about the general state of the
health of the nation – and let’s face it, if you
enjoy craft beer, it pays to take steps to drink
it in sensible measures and get your regular
exercise.