Hopulist issue 5

Fast-forward
This year will be Hop Hideout’s fifth
birthday – a milestone Jules and Will are
delighted to hit, as it is often one many
small, start-up businesses don’t make. To
celebrate, they will be hosting a special
party at the shop with a theme that pays
homage to one of their collective heroes.
“The theme will be Bill Murray, as he is
kind of one of our heroes,” says Jules as she
gestures to a picture of him framed on the
wall in the corner of the bar.
“Everyone is encouraged to come dressed
as a ‘Bill’ from their favourite movie with
him in. It should be a lot of fun.”
Besides that, the horizon holds much
more for this pair of entrepreneurial beer
lovers. They are looking forward to working
with another brewer on a collab beer –
having already been involved in brews with
Abbeydale, Northern Monk, Mad Hatter
Brew Co, BlackJack and Elusive Brewing.
They also have a host of other events on the
horizon, focused on culture and well-being
as well as on beer – they include a tasting
for Wylam’s Northern Powerhouse project,
a sour wildbeer weekend, a performance
from renowned jazz musician Kit Downes
and a Hallowe’en party based around
Torrside Brewing’s Monsters series of
beers.
There’s a lot going on in this
deceptively quiet little corner of one of
Britain’s great cities. We suggest pulling
in for a quick stop at Hop Hideout the
next time you’re anywhere nearby –
there’s guaranteed to be a warm welcome
and probably an enjoyable event waiting
for you.
SHEFF|ELD
|NFO
Hop Hideout
448 Abbeydale Rd,
Sheffield S7 1FR, UK
É www.hophideout.co.uk
È hophideout@gmail.com
$ /hophideout
" @HopHideout
In February of this year Hop Hideout
won Independent Beer Retailer of the
Year, against some very tough opposition,
at the Drinks Retailing Awards (DRA)
hosted at London’s Dorchester Hotel.
The DRAs are the drinks trade’s biggest
annual highlight, bringing together
the leading lights in retail and
rewarding the greatest
innovators.