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Intensification Area Urban Design Guidelines - City of Barrie

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3.2.6 Signage<br />

A hierarchy <strong>of</strong> signage should be implemented uniformly<br />

throughout the <strong>Intensification</strong> <strong>Area</strong>s, and should encompass<br />

street signs, directional signage and commercial signage.<br />

This will reduce the overall amount <strong>of</strong> street clutter, while<br />

ensuring that wayfinding signage is highly visible and easy to<br />

understand.<br />

a) A comprehensive wayfinding strategy for the<br />

<strong>Intensification</strong> <strong>Area</strong>s should be developed, including<br />

mapping at key locations, such as <strong>Intensification</strong> Nodes,<br />

the waterfront, and within the <strong>Urban</strong> Growth Centre.<br />

b) Signs should be carefully located to ensure they do<br />

not impede sightlines for drivers as well as important<br />

sightlines to Kempenfelt Bay.<br />

c) Kiosks should be conveniently located in highly active<br />

pedestrian areas to attract users and provide security.<br />

d) Information<br />

circulation.<br />

kiosks should not impede pedestrian<br />

e) Information kiosks should be limited in size to minimize<br />

visual impacts while providing adequate space in which to<br />

post information.<br />

f) Street furniture should not include signage (i.e. benches<br />

with advertisements) with the exception <strong>of</strong> small,<br />

unobtrusive plaques to indicate the source <strong>of</strong> funding for<br />

the streetscape item.<br />

DRAFT<br />

Clear and attractive signage helps to provide an identity to the area and<br />

orient the public.<br />

44

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