GHCL Digest JUNE 2018

We give a lot of importance to the appearance and quality of the packaging. Earlier our packaging was on
the lines of Dabur Honey following the 'Me Too' phenomenon. But we always wanted to be dis nct and
unique. Hence we have introduced the brand new package of i-FLO honey which looks contemporary and
stands out as a brand.
Old Design
New Design
In 2017, i-FLO launched Jujube Honey under its premium category of products. This honey is sourced
from the bees that feed on the exo c fruit Jujube. It is highly used in the Chinese, Korean and Persian
cultures. It is believed to alleviate stress and is known for its an -fungal, an -bacterial, an -ulcer, an -
inflammatory, seda on, an spas c, hypotensive and an nephri c, cardio-tonic, an oxidant,
immunos mulant, and wound healing proper es.
With the launch of Jujube Honey and an elevated branding for the normal honey, i-FLO aims to penetrate
into the market with gusto and become a household name riding on the back of its assurance of purity
and quality.
June 2018
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