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Introduction
The district Ganjam got its name from the word "Ganj-i-am" which means the
“Granary of the World”. The district is named after the old Township and European fort of
Ganjam situated on the northern bank of river Rushikulya which was the head quarter of the
district. Ganjam district is situated in the coastal region of the state and broadly divided into
two natural divisions i.e. the coastal plains in the East and the hills and table lands in the
West. The district is endowed with rich natural resources, forests, flora and fauna, and water
resources. The main attraction of the district are Sun surf sand of Gopalpur Sea Beach,
colourful Chilika lake, hot Sulphur spring water of Taptapani and hilly terrain of Taratarini.
In spite of its richness in various areas, the district still remains one of the backward
districts of Orissa. To have an easy and quick grasp of the scenario, an “AS IS : To BE”
analysis is presented below based on the strength, opportunities, threats and weaknesses of
the district followed by an identification of the critical gaps which need to be addressed
under Backward Regions Grant Funds (BRGF)
AS IS TO BE
• Rich cultural heritage • To be a cultural hub of Orissa
• 78.5% of estimated ground
water resources
• Industrious and outward
looking population
• Hardworking and progressive
farming community
• Rich in inland and brackish
water fisheries
• Strong growth of SHG
movement
• A rich and diverse
population base
• Virgin beaches and
diverse flora and fauna
• Threat from left wing
extremism
• To optimally utilize the same in
sustainable way
• Adopting new techniques and
innovations to make it a most
happening place in Orissa
• Diversify and make it market
oriented
• Making it engine of growth and
• Development of social capital and
contribution in the growth
• Multiple activities and diversified
growth
• Tourism hub of Orissa
• Development to reach every left
out area and person to overcome
left wing extremism.
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