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3.4 HORTICULTURE<br />
Agro-climatic condition of the Ganjam district permits cultivation of a large variety of<br />
Horticultural crop. It includes fruit crops like Mango, Cashew, Banana, Sapota, Kagzilime,<br />
Vegetable & Flower crops such as Tuberose, Marigold, Gladioli, Rose, Jasmine, Crossandra<br />
etc. There is ample scope for commercial cultivation of the crops in the district. Presently<br />
vegetable crops are grown both extensively and intensively in the district. On this background<br />
Government has included Ganjam for National Horticulture Mission from 2006-07.<br />
Horticulture is being recognized as an important area for diversification in today’s<br />
Agri-business systems. It decreases malnutrition, increases rural income and provides healthy<br />
atmosphere for sound living. It also generates employment to unemployed youths, rural labors<br />
through value addition by effective pre & post harvest management of the crop in a planned<br />
way. Further horticulture crops are not only responsible for nutritional and environmental<br />
security but are key players at export front fetching handsome amount of foreign exchange.<br />
Objectives<br />
The general objective is providing sustainable livelihood to poor rural families through<br />
proper utilization of land and water resources. Specific objectives are as follows.<br />
Strategy<br />
• To create opportunities for employment generation for skilled and unskilled<br />
persons especially unemployed youth.<br />
• Enhance income of normal families.<br />
• Proper utilization of land and water resources.<br />
• Capacity Building of rural poor through training and exposure.<br />
• To promote, develop and disseminate technologies and modern scientific<br />
knowledge.<br />
• Basing on the Agro climatic and soil condition different Horticulture crops has been<br />
suggested for different areas.<br />
• Fruit plants will be planted both in irrigated and non-irrigated condition.<br />
• Horticulture Nurseries in private sector will be encouraged including strengthening of<br />
govt. nurseries and farms.<br />
• Protected cultivation like green house, shade net and mulching.<br />
• Dissemination of latest technology through demonstration, training, workshop and<br />
exhibition.<br />
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