CIO & LEADER-Issue-01-April 2018 (1)
POINT OF VIEW: Ctrl-S “Over 200 innovations led to the creation of the most energy efficient data center” An interview with Sridhar Pinnapu Reddy, Founder & CEO, Ctrl-S, on the launch of Tier 4 DC in Bangalore C CtrlS Datacenters has launched a Tier-4 Data center in Bangalore, assessed as one of the largest Tier-4 data centers in South India. The facility is expected to provide India’s growing tech giants with reliable, robust data management and distribution networks, with near zero downtime, 100% redundancy and industry’s lowest PUE. The company has five data centers in the country (Four Tier-4 Datacenters and one Tier-3 Data center). The Tier-4 data centers are spread across Hyderabad, Mumbai, Noida and the Bangalore facility. Another Tier—3 datacenter is located in Chennai. It’s data center footprint across the country spans over half-a-million square feet and has a rack capacity exceeding 10,000. You recently launched the Bangalore Tier 4 DC. Tell us about your journey so far. Actually, very interesting. Eleven years ago, when I started thinking about Ctrl-S, everyone I spoke to, asked me only one question: Sridhar, what makes you think you can be successful in this business? The top five three brands are in the same business, but they are multibillion dollar conglomerates. To answer that question, puts my business plans behind by almost six months. Soon I realized that I have to be significantly better than them to be able to co-exist in this business. Add to that, significantly better quality, much lower prices plus a lot more flexibility which the larger players could not offer. In a way, this gives our customers a competitive advantage. This was a biggest challenge, at the same time I had to satisfy my investors and shareholders. So that’s the kind of a background with which we started. Obviously it was a huge challenge—you know whenever there is a challenge something significant has to come out. That’s what happened in Ctrl-S, and that’s how we started Tier 4 Data Center. Today we have enabled over 200 innovations which led to the creation of the most energy efficient data center. Today Ctrl-S is the world’s only LEED platinum certified data center company. It led to innovations such as, disaster recovery as a service, community clouds and as a result, not only were we able to survive the competition, but we became the market leaders in terms of growth rates, in terms of presence, in terms of occupancy levels; in all aspects, we became the market leader. Right now, we are present in almost all the important Indian cities . We have the presence and we are geared to capture the full potential Indian enterprises have to offer. Not only that, three years ago, we embarked on a bold and ambi- 22 CIO&LEADER | April 2018
Sridhar Pinnapu Reddy, Ctrl-S Interview "We are able to provide services from thirty-six locations globally in about eighteen countries." in this industry has invested in people in establishing a digital defense center within our service delivery networks. We have put together a large team to focus only on cyber defense. tious plan to expand our presence to forty countries across the world. Today we are able to provide services from thirty-six locations globally in about eighteen countries. In all these countries, we are among the top twenty companies, and the top five brands are our customers. This is ranging from South East Asia to Japan to Australia, New Zealand and Middle East, U.S.A, Mexico, Netherlands, and Norway recently. How did you boost the confidence of your customers to ensure that they are in safe hands? It’s a continuous battle of securing the digital assets. You never know what’s going to happen next. So, there are twothree things which go into staying at the top position. Of course, there’s technology, which kind of protects the tools, which are required to establish different set of controls, both at perimeter level and internal security, external security, data security, as well as from various bots and malicious attacks. For each one of them there are differentiated tools. What we’ve done over a period of time is invest in most state-of-theart tools, which are from leading solutions providers. And in terms of people, we’ve gathered, I don’t think any other player How do you see the customers eventually benefiting from a Tier 4 data center partner like you? It’s very simple. Tier 4 is like having hundreds of differentiators over Tier 3. It is not just providing dual active power sources as many in the industry believe. It is about every aspect of the data center right from physical attributes to the plot location to that of the strength of the building to hundreds of parameters which go into the making of a data center. In all those parameters, Tier 4 is a step above. So if Tier 3 is 900 kg per square meter loading this is 1500 kg per square meter, which is a significant difference. What is your roadmap for the year 2020? We are going to get aggressive in DC design bids worldwide. So that’s an area where we’re progressing. In the private cloud space, we’ve formed different divisions for banking and manufacturing ERP related workloads. And we’re focusing on verticals such as insurance, government, and healthcare. Additionally, five different community clouds are going to roll out in the next, out of which, two are fully mature and the third is going to be live next month. And we look at maturing all these five community clouds over next two-year period. What it means is that we’re going to have skilled professionals in different digital technologies just like the way we have ERP professionals and banking professionals. We’re going to bring in industry experts and make sure to give a different value proposition altogether on using cloud technologies to these customers in that space. And we look at being present in all the 40 countries in the next two years. We are also looking at tripling our members in the next two years April 2018 | CIO&LEADER 23
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POINT OF VIEW: Ctrl-S<br />
“Over 200 innovations<br />
led to the creation<br />
of the most energy<br />
efficient data center”<br />
An interview with Sridhar Pinnapu Reddy, Founder &<br />
CEO, Ctrl-S, on the launch of Tier 4 DC in Bangalore<br />
C<br />
CtrlS Datacenters has launched a Tier-4 Data<br />
center in Bangalore, assessed as one of the largest<br />
Tier-4 data centers in South India. The facility is<br />
expected to provide India’s growing tech giants<br />
with reliable, robust data management and distribution<br />
networks, with near zero downtime, 100%<br />
redundancy and industry’s lowest PUE.<br />
The company has five data centers in the country<br />
(Four Tier-4 Datacenters and one Tier-3 Data<br />
center). The Tier-4 data centers are spread across<br />
Hyderabad, Mumbai, Noida and the Bangalore<br />
facility. Another Tier—3 datacenter is located in<br />
Chennai. It’s data center footprint across the country<br />
spans over half-a-million square feet and has a<br />
rack capacity exceeding 10,000.<br />
You recently launched the Bangalore<br />
Tier 4 DC. Tell us about your<br />
journey so far.<br />
Actually, very interesting. Eleven years ago, when<br />
I started thinking about Ctrl-S, everyone I spoke to,<br />
asked me only one question: Sridhar, what makes<br />
you think you can be successful in this business?<br />
The top five three brands are in the same<br />
business, but they are multibillion dollar<br />
conglomerates. To answer that question, puts my<br />
business plans behind by almost six months. Soon<br />
I realized that I have to be significantly better than<br />
them to be able to co-exist in this business. Add to<br />
that, significantly better quality, much lower prices<br />
plus a lot more flexibility which the larger players<br />
could not offer. In a way, this gives our customers a<br />
competitive advantage.<br />
This was a biggest challenge, at the same time I<br />
had to satisfy my investors and shareholders. So<br />
that’s the kind of a background with which we<br />
started. Obviously it was a huge challenge—you<br />
know whenever there is a challenge something<br />
significant has to come out. That’s what happened<br />
in Ctrl-S, and that’s how we started Tier 4 Data<br />
Center. Today we have enabled over 200 innovations<br />
which led to the creation of the most energy<br />
efficient data center.<br />
Today Ctrl-S is the world’s only LEED platinum<br />
certified data center company. It led to innovations<br />
such as, disaster recovery as a service, community<br />
clouds and as a result, not only were we able to<br />
survive the competition, but we became the market<br />
leaders in terms of growth rates, in terms of presence,<br />
in terms of occupancy levels; in all aspects, we<br />
became the market leader.<br />
Right now, we are present in almost all the<br />
important Indian cities . We have the presence<br />
and we are geared to capture the full potential<br />
Indian enterprises have to offer. Not only that,<br />
three years ago, we embarked on a bold and ambi-<br />
22 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8
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