CIO & LEADER-Issue-01-April 2018 (1)

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Column Cambridge Analytica Case: Look Beyond The Scam Pg 10 Face Off Is ROI Becoming Outdated For Technology Investments? Pg 20 Volume 07 Issue 01 April 2018 150 Track technology Build business Shape self When an Enterprise and a Start-up Walk into a room Lessons from the community on how to create a thriving partnership and grow your business Pg 12 A 9.9 Group Publication

Column<br />

Cambridge Analytica Case: Look<br />

Beyond The Scam Pg 10<br />

Face Off<br />

Is ROI Becoming Outdated For<br />

Technology Investments? Pg 20<br />

Volume 07<br />

<strong>Issue</strong> <strong>01</strong><br />

<strong>April</strong> 2<strong>01</strong>8<br />

150<br />

Track technology Build business Shape self<br />

When an<br />

Enterprise<br />

and a<br />

Start-up Walk<br />

into a room<br />

Lessons from the community on how to<br />

create a thriving partnership and grow<br />

your business Pg 12<br />

A 9.9 Group Publication


EDITORIAL<br />

Shyamanuja Das<br />

shyamanuja.das@9dot9.in<br />

What<br />

makes<br />

them<br />

tango?<br />

T<br />

“A real big<br />

factor—and<br />

arguably what<br />

has changed<br />

the game—is<br />

the hyperscale<br />

cloud providers<br />

like Amazon,<br />

Microsoft and<br />

IBM bringing in<br />

their partners."<br />

The cover story this time focuses on how the<br />

Indian corporates are working with start-ups<br />

to derive business value, resulting in a winwin<br />

for both.<br />

But before you go to the hows, it is not a bad<br />

idea to start with the whys—the imperatives of<br />

what has made this change—being talked<br />

about for long; but finally happening on the<br />

ground only now.<br />

So, why are large Indian companies putting<br />

that extra effort to work with the start-ups now?<br />

It is fashionable. Well, do not get shocked I<br />

put it first. While it may not be the No 1 reason<br />

while taking the final decision on a start-up collaborative<br />

journey, it is often the No 1 reason to<br />

get interested. Being part of the community, you<br />

know quite well that this community is quite<br />

hype driven. And start-ups are the current<br />

hype. My apologies if this sounds<br />

really mean. Let us go to some more<br />

‘logical’ reasons.<br />

Only start-ups can offer some of<br />

the emerging technologies. Like it or<br />

not, many of the new technologies such<br />

as AI, machine learning, advanced<br />

analytics, IoT and their applications<br />

to specific verticals are available only<br />

with the start-ups.<br />

Start-ups are willing to walk that<br />

extra mile. For a large enterprise user,<br />

start-ups are keen to do the tweaking to<br />

their solutions based on the actual need.<br />

Both from business and reference point of view, it<br />

makes tremendous business sense.<br />

The cloud platforms are felicitating it. Another<br />

real big factor—and arguably what has changed the<br />

game—is the hyperscale cloud providers like Amazon,<br />

Micosoft and IBM bringing in their partners.<br />

Cloud has impacted the game in more ways than<br />

one. It has ensured that a start-up focuses on its core<br />

innovation and quickly plugs in horizontal APIs like<br />

UX, security, analytics, even AI-based bots, already<br />

available on the same cloud. So, go-to-market for the<br />

solution is quicker and easier.<br />

Cloud has minimized the needs of integration.<br />

Earlier, a stand-alone solution required a lot of integration<br />

services around itself, which was often not<br />

available easily.<br />

Finally, a cloud-based solution comes with the backing<br />

of a big name. That gives a feeling of assurance.<br />

Yet, the collaboration that is happening is still in<br />

an experimental stage. If Indian enterprises accelerate<br />

their transformation journey, they will continue<br />

to need the start-ups. If that slows down for some<br />

reason, the partnerships may be impacted too<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

1


Column<br />

Cambridge Analytica Case: Look<br />

Beyond The Scam Pg 10<br />

TRACK TECHNOLOGY BUILD BUSINESS SHAPE SELF<br />

A 9.9 Group Publication<br />

Face Off Volume 07<br />

<strong>Issue</strong> <strong>01</strong><br />

Is ROI Becoming Outdated For<br />

<strong>April</strong> 2<strong>01</strong>8<br />

Technology Investments? Pg 20<br />

150<br />

Lessons from the community on how to<br />

create a thriving partnership and grow<br />

your business Pg 12<br />

CONTENT<br />

APRIL 2<strong>01</strong>8<br />

cover story<br />

12-19 | When A Startup<br />

And An Enterprise<br />

Walk Into A Room<br />

When an<br />

Enterprise<br />

and a<br />

Start-up Walk<br />

into a room<br />

Cover Design by:<br />

Charu Dwivedi<br />

Please Recycle<br />

This Magazine<br />

And Remove<br />

Inserts Before<br />

Recycling<br />

Copyright, All rights reserved: Reproduction in whole or in part without written permission from Nine Dot Nine Mediaworx Pvt Ltd. is<br />

prohibited. Printed and published by Vikas Gupta for Nine Dot Nine Mediaworx Pvt Ltd, 121, Patparganj, Mayur Vihar, Phase - I, Near Mandir<br />

Masjid, Delhi-110091. Printed at Tara Art Printers Pvt ltd. A-46-47, Sector-5, NOIDA (U.P.) 2<strong>01</strong>3<strong>01</strong>1<br />

2 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


AROUND THE TECH<br />

04-07<br />

Why Do So Few <strong>CIO</strong>s Drive<br />

Digital Transformation?<br />

www.cioandleader.com<br />

COLUMN<br />

08-09<br />

Is Hashgraph Better<br />

Than Blockchain?<br />

By Mohua Sengupta<br />

10-11<br />

Cambridge Analytica:<br />

Look Beyond The Scam<br />

By Shyamanuja Das<br />

INSIGHT<br />

26-27<br />

Blockchain’s Red Hot<br />

Indian Use Case: Invoice<br />

Discounting<br />

29<br />

The Rise of<br />

Cyptojacking in<br />

2<strong>01</strong>8<br />

30-31<br />

Blockchain’s Red<br />

Hot Indian Use Case:<br />

Invoice Discounting<br />

Security<br />

34-35<br />

Is Security Secular<br />

Across Industries?<br />

MANAGEMENT<br />

Managing Director: Dr Pramath Raj Sinha<br />

Printer & Publisher: Vikas Gupta<br />

EDITORIAL<br />

Managing Editor: Shyamanuja Das<br />

Associate Editor: Shubhra Rishi<br />

Content Executive-Enterprise Technology:<br />

Dipanjan Mitra<br />

DESIGN<br />

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Visualisers: NV Baiju & Manoj Kumar VP<br />

Lead UI/UX Designer: Shri Hari Tiwari<br />

Sr Designers: Charu Dwivedi, Haridas Balan & Peterson PJ<br />

sales & marketing<br />

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for Enterprise Technology Business:<br />

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Assistant Product Manager-Digital: Manan Mushtaq<br />

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Associate-Enterprise Technology: Abhishek Jain<br />

Regional Sales Managers<br />

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Published, Printed and Owned by 9.9 Group Pvt. Ltd.<br />

(Formerly known as Nine Dot Nine Mediaworx Pvt. Ltd.)<br />

Published and printed on their behalf by<br />

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Mayur Vihar, Phase - I, Near Mandir Masjid, Delhi-110091,<br />

India. Printed at Tara Art Printers Pvt Ltd., A-46-47, Sector-5,<br />

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Editor: Vikas Gupta<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

3


around<br />

thetech<br />

WhAT<br />

<strong>CIO</strong>s are<br />

tired of<br />

hearing...<br />

“The <strong>CIO</strong><br />

office is a<br />

cost center”<br />

Leadership<br />

Why so few <strong>CIO</strong>s drive<br />

digital transformation?<br />

A recent research that we<br />

conducted on digital transformation<br />

in some of the core sector<br />

companies in three of India’s top<br />

business groups—Tatas, Mahindra<br />

& Mahindra and Vedanta/Sterlite—<br />

threw some interesting trends.<br />

One of the few points on which<br />

there seem to be a near-complete<br />

consensus among digital leaders,<br />

other CXOs and consultants is that<br />

only a senior, dedicated executive<br />

can drive digital transformation.<br />

‘Dedicated’ is the keyword here.<br />

The current thinking is that driving<br />

digital transformation is a full-time<br />

job. It cannot be just another KRA<br />

for some executive!<br />

It is not too difficult to explain why.<br />

A typical transformation journey,<br />

especially in a traditional business,<br />

could involve a lot of time and focus<br />

to prepare the organization before it<br />

could leverage technology.<br />

“60-70% of the transformation<br />

journey is actually about bringing<br />

a culture shift,’ says Nischal Gupta,<br />

Chief Transformation Officer<br />

at Sterlite Tech. Almost<br />

all executives we spoke to<br />

identified culture shift as<br />

the toughest part of the<br />

transformation journey that<br />

requires undivided attention.<br />

That can be manifested<br />

in a lot of discussion with<br />

other C level executives,<br />

creating communication<br />

programs for all employees,<br />

branded programs and a lot<br />

of similar stuff. Tata Steel,<br />

for ex<strong>amp</strong>le, started with a<br />

reverse mentoring program<br />

where 16 senior executives<br />

agreed to be reverse mentored<br />

by the youngsters. There was<br />

another program called Digital<br />

Enthusiastic Exploration<br />

Program (DEEP) that involved<br />

60 people immersing in<br />

technology. There was another<br />

called Digital Darshan. All<br />

these programs do require<br />

considerable time and focus.<br />

4 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Around The Tech<br />

By the Book<br />

Based on an in-depth analysis of over<br />

2,600 leaders drawn from a database<br />

of more than 17,000 CEOs and C-suite<br />

executives, as well 13,000 hours of<br />

interviews, and two decades of experience<br />

advising CEOs and executive<br />

boards, Elena L. Botelho and Kim R.<br />

Powell overturn the myths about what<br />

it takes to get to the top and succeed.<br />

Their groundbreaking research was<br />

the featured cover story in the May-<br />

June 2<strong>01</strong>7 issue of Harvard Business<br />

Review. It reveals the common attributes<br />

and counterintuitive choices that<br />

set apart successful CEOs—lessons<br />

that we can apply to our own careers.<br />

Much of what we hear about who<br />

gets to the top, and how, is wrong.<br />

Myth: Those who become chief executives<br />

set their sights on the C-suite at<br />

an early age. Reality: In fact, over 70%<br />

of the CEOs didn’t have designs on the<br />

corner office until later in their careers.<br />

Myth: You must graduate from an<br />

elite college. Reality: In fact, only 7%<br />

of CEOs in the dataset are Ivy League<br />

graduates--and 8% didn't graduate<br />

from college at all. To become a CEO<br />

you need a flawless résumé.<br />

makingheadlines<br />

The #DeleteFacebook hashtag has been doing the rounds on Twitter. As if to<br />

add insult to the injury, users are now deleting their Facebook accounts. Tesla's<br />

CEO, Elon Musk is the latest to join the bandwagon. He deleted his verified Facebook<br />

pages for SpaceX and Tesla after being challenged by a user on Twitter.<br />

However, the #deleteFacebook issue is a bit of a deja vu moment for the company,<br />

which has been embroiled in a series of controversies for the last decade.<br />

Almost eight years ago, an online event christened 'Quit Facebook Day' was<br />

started by a group of dissatisfied Facebook users. Their site, QuitFacebookDay.<br />

com, asked users to "commit to quit" Facebook on May 31 in 2<strong>01</strong>0 by signing their<br />

name or Twitter handle to the list of pledges. The reason was identical - most<br />

users were concerned about the privacy of their data. However, the boycott was<br />

a major flop after just over 30,000 of the site's 500 million users deleted their<br />

Facebook accounts.<br />

The gender gap in pay has narrowed since 1980,<br />

but it has remained relatively stable over the past 15<br />

years or so. In 2<strong>01</strong>7, women earned 82% of what men<br />

earned, according to a Pew Research Center analysis<br />

of median hourly earnings of both full- and part-time<br />

workers in the United States. Based on this estimate,<br />

it would take an extra 47 days of work for women to<br />

earn what men did in 2<strong>01</strong>7.<br />

Why does a gender pay gap still persist?<br />

Much of the gap has been explained by measurable<br />

factors such as educational attainment, occupational<br />

segregation and work experience. The narrowing of<br />

the gap is attributable in large part to gains women<br />

have made in each of these dimensions.<br />

But other factors that are difficult to measure,<br />

including gender discrimination, may contribute to the<br />

ongoing wage discrepancy.<br />

gender<br />

bender<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

5


Around The Tech<br />

Flip the Cart<br />

matter of<br />

twitter<br />

Walmart Inc. is close to finalizing a deal to buy a majority stake in<br />

India’s leading e-commerce company for at least $12 billion and<br />

may complete the agreement in the next two weeks, according to<br />

people familiar with the matter.<br />

All the major investors in Flipkart Online Services Pvt are now<br />

on board with the Walmart purchase, after an earlier debate over<br />

whether to sell to Amazon.com Inc., said the people, asking not to<br />

be named because the matter is private. Tiger Global Management<br />

will sell nearly all its 20% stake in Flipkart, while SoftBank Group<br />

Corp. will sell a substantial part of its 20 percent-plus holding, the<br />

people said. Walmart will likely end up with 60 percent to 80% of<br />

Flipkart, which will be valued at about $20 billion, they said.<br />

Among the issues that still need to be resolved are what happens<br />

to Flipkart’s founders and who will lead Flipkart after the purchase,<br />

they said. The amount each existing investor sells and the<br />

size of Walmart’s final stake still need to be finalized, they said. It’s<br />

also possible that terms will change or the talks will fall apart.<br />

If completed, the deal would give Walmart a substantial foothold<br />

in an emerging market.<br />

Vital<br />

Statistics<br />

Is the GDPR<br />

applicable<br />

to you?<br />

*Note –the responses to these questions should be<br />

evaluated based on the facts and circumstances in<br />

your organization and discussed with legal counsel.<br />

Three key questions to assessment applicability<br />

1<br />

Are you or your service providers<br />

a processor or controller located<br />

in the EU (e.g., do I have an<br />

affiliate organization in the EU)?*<br />

Yes<br />

Yes<br />

GDPR applies<br />

Yes<br />

No<br />

2 Are you or your service providers a<br />

processor or controller that offers<br />

goods or services in the EU (e.g., do I<br />

offer payment services in England)?*<br />

No<br />

Are you or your service providers<br />

a processor or controller that<br />

monitors behavior in the EU (e.g.,<br />

am I a third party that monitors<br />

credit card balances in France)?*<br />

GDPR may apply<br />

No, I do nothave any entities, subsidiaries or affiliate organizations residing within the EU.<br />

No<br />

No, I do nothave any business activities in the EU, including those of third parties.<br />

No, I do notmonitor behavior or process data of anyone residing within the EU.<br />

Questions to consider include (but are notlimited to):<br />

• Do I have any plans or aspirations to do business in the EU in the future?<br />

• Do I process data of EU citizens who reside in the US?<br />

Source: E&Y’s GDPR: demanding new privacy rights and obligations<br />

6 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Around The Tech<br />

Four lessons to learn from<br />

Facebook Analytica fiasco<br />

The world's biggest social network is at<br />

the center of an international scandal<br />

involving voter data, the 2<strong>01</strong>6 US presidential<br />

election and Brexit.<br />

Damaging consumer trust<br />

The latest data ‘breach’ comes amid<br />

growing discontent around how consumer<br />

behavioural data is being used<br />

to deliver controversial, harmful or<br />

extremist content to consumers not<br />

only across the Facebook platform,<br />

but also sites on such as YouTube.<br />

Data access versus targeting<br />

As brands look to increasingly<br />

hypertarget consumers through<br />

behavioural data, there are also growing<br />

community concerns about the<br />

significant influence they could have<br />

on consumers. Certainly in the political<br />

sphere, this can be seen from the<br />

alleged claims of Russian interference<br />

in the 2<strong>01</strong>6 US Presidential Election,<br />

as well as Cambridge Analytica’s<br />

impact on Brexit.<br />

This data was shared with Cambridge<br />

Analytica in breach of Facebook’s platform<br />

policies. Facebook admitted in its<br />

statement that it became aware of this<br />

unauthorized use in 2<strong>01</strong>5, and subsequently<br />

asked Cambridge Analytica to<br />

delete the data. Facebook did not see fit<br />

to alert users about this use of their data<br />

and took very limited steps to secure<br />

the data, by seeking certifications that<br />

the information had been destroyed.<br />

<strong>Issue</strong>s for data protection law<br />

This entire affair raises two important<br />

questions about data-protection laws<br />

globally, and particularly for countries<br />

like India that are in the process<br />

of framing their laws on privacy<br />

regarding data protection.<br />

First, the delayed and limited actions<br />

taken by Facebook, upon becoming<br />

aware of the unauthorized sharing of<br />

data, raise questions about how such<br />

breaches may be regulated. The claim<br />

by Facebook that this was not a data<br />

breach is premised on the other claim<br />

that data was harvested in a legitimate<br />

manner after obtaining consent from<br />

the users. This is reminiscent of several<br />

data-security incidents in India, where<br />

public collectors of data have claimed<br />

that by securing only one key point in<br />

a data ecosystem and ignoring others,<br />

they have adequately discharged their<br />

data-security obligations<br />

Rethinking privacy principles<br />

Data-protection laws emerged in a<br />

world that saw a preponderance of<br />

volunteered data. However, as the<br />

bulk of the data collected and traded<br />

is either observed or inferred, it raises<br />

serious questions about whether<br />

these traditional frameworks remain<br />

meaningful. The idea of privacy as<br />

control is what finds articulation<br />

in data-protection policies across<br />

jurisdictions beginning from the<br />

Fair Information Practice Principles<br />

(FIPP) in the United States.<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

7


COLUMN<br />

By Mohua Sengupta<br />

Is Hashgraph<br />

the Technology<br />

of the Future?<br />

It definitely addresses critical<br />

challenges that Blockchain has<br />

been grappling with<br />

T<br />

The author is EVP & Global Head of<br />

Services, 3i Infotech Ltd.<br />

The most popular questions in the<br />

technology world today is most<br />

definitely the one on whether<br />

Hashgraph is better than Blockchain.<br />

The life and credibility of the<br />

Blockchain is being questioned and<br />

Hashgraph is being predicted as the<br />

technology of the future.<br />

While it is difficult to predict whether<br />

Blockchain is a thing of the past<br />

and whether Hashgraph is the final<br />

answer, one thing is sure, Hashgraph<br />

definitely addresses a lot of the critical<br />

challenges that Blockchain has been<br />

grappling with, the challenge of speed<br />

of processing, the challenge of fairness,<br />

and the huge challenge of requiring<br />

multiple industry regulators to<br />

come together.<br />

Hashgraph can process 250000+<br />

transactions per second as opposed<br />

to Blockchain’s 7 transactions per second.<br />

Hashgraph is fast because it uses<br />

Gossip protocol to spread messages to<br />

the network and also performs some<br />

optimization of the gossiped messages<br />

to reduce the communication<br />

overhead. One other reason behind<br />

this speed of Hashgraph is because<br />

Hashgraph today uses private, permissioned<br />

networks.<br />

Coming to fairness, the main challenge<br />

of Blockchain is its dependence<br />

on miners. There could be forking<br />

and delay because of the actions of the<br />

miners, who can manipulate the process.<br />

Since Hashgraph is based on consensus<br />

and time st<strong>amp</strong>ing, it’s faster<br />

and more accurate. The Virtual Voting<br />

Consensus Algorithm of Hashgraph,<br />

which was invented by Dr. Leemon<br />

Baird, makes it straightforward to<br />

know how a node would vote and this<br />

data can be used as an input to the voting<br />

algorithm and to find whichever<br />

transactions have reached consensus<br />

quickly, thus making it more fair.<br />

I feel that one of the biggest challenges<br />

for Blockchain to be a commonly<br />

used technology, is the need<br />

for multiple industry regulators to<br />

come together and set regulations<br />

which will cut across industries. As I<br />

have said before, a Blockchain, or for<br />

8 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Column<br />

As Distributed Ledger Technologies move beyond the POC stage to<br />

actual implementation stage, we will see even faster evolution<br />

that matter any DLT is beneficial only<br />

when the chains are big or integrated<br />

to each other. While it’s not really a<br />

technical challenge, given the water<br />

tight compartments of today, it’s an<br />

enormous roadblock to overcome<br />

for a DLT. Hashgraph is planning to<br />

overcome or partially address that<br />

challenge by way of their 39-member<br />

council. If run properly it will take<br />

care of enabling cross-industry discussions<br />

and regulations.<br />

Added to this, Hashgraph’s security<br />

is also claimed to be better than that of<br />

Blockchain. Hashgraph has been proven<br />

to be fully asynchronous Byzantine.<br />

This means that it doesn’t make any<br />

assumption about how fast messages<br />

are passed over the internet and<br />

this makes it resilient against DDoS<br />

attacks, botnets, and firewalls. While<br />

the security in Blockchain was never a<br />

challenge, the Byzantine Consensus of<br />

Hashgraph makes it stronger.<br />

While Hashgraph does seem to<br />

have quite a few advantages over<br />

Blockchain, we cannot say that<br />

Blockchain is a thing of the past and<br />

Hashgraph is the new technology<br />

of the future. I can only predict that<br />

Distributed Ledger Technology (DLT)<br />

is the way to go, but whether it will be<br />

Blockchain or Hashgraph or Tangle<br />

or any other DLT, only time can tell.<br />

They are all evolving and evolving<br />

very fast. As Distributed Ledger<br />

Technologies move beyond the POC<br />

stage to actual implementation stage,<br />

we will see even faster evolution. So<br />

it’s very hard to predict which DLT is<br />

here to stay because tomorrow is truly<br />

another day!<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

9


COLUMN<br />

By Shyamanuja Das<br />

Cambridge<br />

Analytica Case:<br />

Look Beyond<br />

The Scam<br />

While the scam may be the immediate<br />

news, the episode should also serve as a<br />

wake-up call for businesses<br />

T<br />

The author is Managing Editor<br />

at <strong>CIO</strong>&Leader<br />

The Indian media, like its counterpart in<br />

the West, has focused on the supposed<br />

‘scam’ involving Cambridge Analytica<br />

(CA), the UK-based big data firm that<br />

helped in Donald Trump’s victory<br />

through big data analytics.<br />

The controversy started with a remark<br />

by its now-ousted CEO Alexander Nix,<br />

made to undercover Channel 4 News<br />

reporters about how elections can be<br />

influenced through what is very clearly<br />

unfair means, even while taking a<br />

public posture that the company does<br />

not cross the line of ethics. This came<br />

after New York Times and The Observer<br />

published how a UK-based company<br />

Global Science Research (GSR), hired<br />

by Cambridge Analytica, created an<br />

app and collected data from millions<br />

of Facebook users, in what Facebook<br />

claims to be ‘in violation’ of its policies.<br />

Rest assured, we have a lot to see in the<br />

days to come. With GDPR kick-off date<br />

just about two months away, a lot of that<br />

debate may focus on data privacy with<br />

Facebook too as a target. Facebook CEO,<br />

Mark Zuckerberg, has been warned<br />

by authorities in the U.S and Europe<br />

for a possible testimony. Indian IT and<br />

communications minister, Ravi Shankar<br />

Prasad has also warned Facebook of<br />

stringent actions if any wrongdoing<br />

is discovered.<br />

Role in Indian Elections<br />

Prasad’s warning comes after it emerged<br />

that Cambridge Analytica had been<br />

active in India too.<br />

“CA was contracted to undertake an<br />

in-depth electorate analysis for the Bihar<br />

Assembly Election in 2<strong>01</strong>0. The core<br />

challenge was to identify the floating/<br />

swing voters for each of the parties and<br />

to measure their levels electoral apathy,<br />

10 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Column<br />

a result of the poor and unchanging<br />

condition of the state after 15 years<br />

of incumbent rule. In addition to the<br />

research phase, CA were tasked to<br />

organise the party base at the village<br />

level by creating a communication<br />

hierarchy to increase supporter<br />

motivation. Our client achieved a<br />

landslide victory, with over 90% of<br />

total seats targeted by CA being won,”<br />

the company’s website says.<br />

The 2<strong>01</strong>0 elections in Bihar was won<br />

by Nitish Kumar’s Janata Dal (United)<br />

against Lalu Prasad Yadav’s RJD, bettering<br />

their tally in the previous elections.<br />

Interestingly, CA was established<br />

by its parent company, Strategic<br />

Communications Lab (SCL) in 2<strong>01</strong>3.<br />

However, according to a report by the<br />

website thewire.in, SCL worked with<br />

a Ghaziabad-based company, Ovelene<br />

Business Intelligence (OBI), run by<br />

Amrish Tyagi, the son of senior JD(U)<br />

leader KC Tyagi.<br />

“OBI is Cambridge Analytica’s go-to<br />

company on the ground in the Indian<br />

subcontinent,” says thewire.in report. It<br />

quotes Tyagi junior who explains that<br />

being partners, they can use each other’s<br />

experience while making a pitch.<br />

This suggests that the work in 2<strong>01</strong>0<br />

Bihar elections was carried out by OBI.<br />

What it means is that full five years<br />

before Prashant Kishor’s ‘famed’<br />

election strategy and execution for<br />

JD(U)-RJD’s landslide in 2<strong>01</strong>5 Bihar<br />

assembly elections, the Big Data game<br />

was very much there in India.<br />

With India’s—and specifically<br />

Bihar’s—demographic reality,<br />

Facebook could have helped a little.<br />

So, it is primarily data analytics that<br />

can be credited for this successful show.<br />

I think that is something that is a<br />

takeaway from the entire episode. That<br />

Indian political parties were already<br />

doing this by 2<strong>01</strong>0, full six years<br />

before Trump won using ‘Big Data’<br />

in the US.<br />

It is now well-known that prime<br />

minister Modi too relied on data<br />

analytics (interestingly, same<br />

Prashant Kishor) in his 2<strong>01</strong>4 Lok<br />

Sabha elections. Maybe, he did that<br />

earlier in Gujarat elections too.<br />

In 2009, a strongman in a regional<br />

political party in Eastern India<br />

(who later fell out with his leader)<br />

used scientific data collection and<br />

juxtaposing that, with publicly<br />

available data, such as Census data<br />

and data from National S<strong>amp</strong>le<br />

Survey Organization, to create<br />

successful election strategies for his<br />

party. The party severed its ties with<br />

one of the national parties and came to<br />

power on its own in the elections.<br />

So, even in the muddy, free-for-all<br />

politics in India, political parties have<br />

started relying on data analytics,<br />

using both scientific data collection as<br />

well as making good use of publicly<br />

available data.<br />

According to report by<br />

Moneycontrol.com, Cambridge<br />

Analytica itself had started focusing<br />

on the 2<strong>01</strong>9 General Elections by<br />

being “in talks with a large opposition<br />

party in India” and had even made a<br />

presentation to the party in August.<br />

The report says it had “etched a datadriven<br />

strategy to target voters on<br />

social media, analyzing online user<br />

behaviour and connecting the dots<br />

across different citizen databases.”<br />

Where businesses lag<br />

All this raises an obvious question.<br />

Does this mean political parties are<br />

ahead in the Big Data game?<br />

In terms of usage of analytics tools,<br />

probably not. But one of the areas<br />

where political parties seem to have a<br />

clear lead is in using open data—or any<br />

publicly available data, for that matter.<br />

There could be four major sources of<br />

data for a business:<br />

1. Internally available data<br />

2. New data collected through custom<br />

research<br />

3. External data available publicly free<br />

or for a price and now<br />

4. Social media data, which is updated<br />

in real time.<br />

Out of the four, businesses have been<br />

focused mostly on the first two while<br />

Many<br />

businesses<br />

think unless<br />

they throw some<br />

big money and<br />

hire a big name<br />

to spend some<br />

time with, they<br />

cannot get any<br />

value out of<br />

their data<br />

the fourth has been the Holy Grail. But<br />

most of them have ignored the third<br />

one—publicly available data, that can<br />

add immense value to the businesses<br />

if analyzed in conjunction with their<br />

internal or research data.<br />

The social sector has been doing a lot<br />

of work using that data.<br />

“Many businesses think unless they<br />

throw some big money and hire a big<br />

name to spend some time with, they<br />

cannot get any value,” says a digital<br />

marketing executive and an open data<br />

enthusiast, rather bitterly.<br />

The whole thing provides the<br />

businesses with an opportunity to open<br />

their eyes to the possibilities that the<br />

political parties have already sensed.<br />

You do not have to steal data for<br />

that. You just have to think outsidein.<br />

Interestingly, the ability to do that<br />

has come as a strong pre-requisite<br />

for the digital leaders, in a research<br />

we have just completed on digital<br />

transformation in Indian companies.<br />

You may make or get amused by<br />

a smart, sarcasm-laden Twitter<br />

comment and move ahead, but it is<br />

also not such a bad idea to pause a bit<br />

and focus on the possibilities<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

11


Cover Story<br />

12 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Cover Story<br />

How to create a thriving partnership and derive<br />

business value, resulting in a win-win for both.<br />

By Shubhra Rishi<br />

This month, Bhavish Aggarwal made it to Time's 100 list: a list of 100<br />

most influential people in the world. There are very few people in IT<br />

circles who don't know Aggarwal. He is the co-founder and CEO of<br />

Ola Cabs, who gave India its first app-based taxi service. The startup<br />

idea may not have been unique because it was almost a year after<br />

Uber (formerly UberCab) had already launched (March 2009) in California,<br />

United States but it still gave urban Indians the convenience and comfort of<br />

ordering a cab service on a mobile app. Since then, the Indian tech industry has<br />

never been the same. The last decade may have seen the rebirth of the start-up<br />

ecosystem in the country with a more sustainable business model in the form<br />

of venture capital.<br />

According to a Nasscom Start-up Report published last year, over 1,000 new<br />

starts-ups joined the start-up ecosystem in 2<strong>01</strong>7, taking the total number of technology<br />

start-ups to nearly 5,200. The B2C focused start-ups like Ola Cabs, have<br />

always found favor in the form of funding and have continued to garner 1.5x more<br />

average funding value vis-a-vis B2B start-ups, which increased from 27% in 2<strong>01</strong>6<br />

to 31% in 2<strong>01</strong>7, according to the report.<br />

However, the year 2<strong>01</strong>7 is illustrative of a trend that has been in the making for<br />

the last few years. A trend that has observed an exponential growth of start-ups<br />

with B2B focus - with more than 47% of start-ups out of the 1,000 selling technology<br />

to enterprises. According to the report, this share of B2B start-ups was higher<br />

than B2B share in the overall start-up base of 40 percent. Clearly, the enterprise<br />

product emerges as the top vertical for B2B start-ups, followed by fintech, health<br />

tech and e-commerce.<br />

Not every<br />

start-up idea<br />

must result in<br />

a big business<br />

opportunity;<br />

some can be<br />

just strategic<br />

initiatives<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

13


Cover Story<br />

According to Gartner's 2<strong>01</strong>4 agenda,<br />

The IT core — infrastructure, applications,<br />

information and sourcing — was<br />

built for the IT past. <strong>CIO</strong>s report much<br />

of their new technology spending going<br />

towards improving core systems and<br />

capabilities and needed renovations to<br />

ensure fit for purpose and being “digital<br />

ready” include moving to a more<br />

loosely coupled “postmodern-ERP”<br />

paradigm, deploying public and private<br />

clouds, creating the information<br />

architecture and capabilities to exploit<br />

big data, and augmenting conventional<br />

sourcing with more innovation, including<br />

sourcing from, and partnering<br />

with, smaller and less mature enterprises.<br />

By "partnering with, smaller<br />

and less mature enterprises", Gartner<br />

was referring to SMB/start-up engagement<br />

and agile development as a solution<br />

to addressing the dual need to<br />

simultaneously renovate the core of IT<br />

systems and services, and exploit new<br />

technology options.<br />

A few years ago when we spoke to<br />

enterprise <strong>CIO</strong>s in India they didn't<br />

seem kicked about the benefits of working<br />

with technology start-ups. One of<br />

For a startup,<br />

working on a<br />

technology problem<br />

is one thing, but<br />

creating a business<br />

case is another.<br />

Kamal Karnatak<br />

Group <strong>CIO</strong>, RJ Corp.<br />

the main reasons for this reluctance to<br />

give B2B focused start-ups a chance was<br />

the lack of trust in the start-ups' ability<br />

to sustain themselves. A success or sustainability<br />

of a start-up or a unicorn was<br />

but a candle in a wind for an enterprise<br />

<strong>CIO</strong>. Even if the start-up could prove the<br />

viability of its product, the enterprise<br />

<strong>CIO</strong> was unable to prove it to business.<br />

A lot of enterprises conducted<br />

pilots with start-ups (and still do) but<br />

wouldn't talk about it. Some of these<br />

<strong>CIO</strong>s belonged to innovation-centric<br />

organizations where they believe<br />

that they can learn a great deal from<br />

start-ups, and inculcate or maintain a<br />

culture of openness and change within.<br />

These enterprises and their <strong>CIO</strong>s<br />

were the early adopters of this trend,<br />

and the ones who built a framework<br />

early on that allowed them to work<br />

with start-ups in the best possible way.<br />

However, these organizations kept<br />

this 'relationship' a low key affair until<br />

it became fashionable to talk about<br />

the 'association'- and until the digital<br />

transformation wave hit them hard.<br />

The folks at Bajaj Auto were way<br />

ahead of the curve.<br />

#When an enterprise<br />

can work with a start-up<br />

and not worry about its<br />

sustainability or financials<br />

Organization: Bajaj Auto<br />

Start-ups: Universal Robots,<br />

GladMinds, Altisource<br />

Outcome: Achieve<br />

automation, and efficiency<br />

improvement<br />

A start-up may not be<br />

able to create a legible<br />

business case. That's<br />

where enterprises can<br />

play a huge role<br />

A 72-year old flagship brand of Indian<br />

conglomerate Bajaj Group, Baja Auto<br />

is one of largest two-wheeler and<br />

three-wheeler manufacturer in the<br />

world. Despite being one of the oldest<br />

family run businesses in India,<br />

innovation has always been part of<br />

the company's DNA. The company's<br />

engagement with start-ups began in<br />

2<strong>01</strong>0 when they realized the need to<br />

automate and digitize their assembly<br />

lines. The company deployed cobots or<br />

collaborative robots, a patented technology<br />

offered by Universal Robots,<br />

a Danish manufacturer that has just<br />

launched UR5, a six-jointed articulated<br />

arm robot and was expanding<br />

its base in Europe, and didn't launch<br />

business in India until 2<strong>01</strong>6.<br />

According to Pradeep David, CTO<br />

at Universal Robots, Bajaj Auto saw a<br />

gradual rise in the productivity and<br />

efficiency in their production. It also<br />

increased the productivity of their<br />

employees along with their product<br />

quality. As a result, employees could<br />

easily program and set up these low<br />

cost robotic arms with 3D visualization.<br />

The actions of the robot are controlled<br />

and programed by a touch pad<br />

or by simply moving the robot arm to<br />

show the desired path of movement.<br />

The three-wheeler manufacturer<br />

has deployed over 150 cobots since<br />

2<strong>01</strong>0 and is now among the largest<br />

motorcycle manufacturer in the<br />

world. They are of the view that the<br />

added benefits of the cobots are easy<br />

use, very low annual maintenance and<br />

higher energy efficiency.<br />

Vikas Sawhney, General Manager<br />

Engineering (Robotics and Automa-<br />

14 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Cover Story<br />

Sometimes<br />

you don't see the<br />

problem till an<br />

outsider comes and<br />

shows you a better<br />

way of doing it.<br />

Rajeev Jorapur<br />

VP-MIS, Bajaj Auto<br />

tion) at Bajaj Auto, who oversaw the<br />

deployment, said of the implementation<br />

that they chose Universal Robots<br />

primarily due to the collaborative<br />

nature of the robots. "The key benefits<br />

of Universal Robots’ products such<br />

as their compactness, low pay back<br />

period, flexibility, light weight, costeffectiveness,<br />

accuracy and their safety,<br />

is what ultimately convinced Bajaj<br />

Auto about the suitability of Universal<br />

Robots for its standardized offerings,"<br />

said Sawhney.<br />

Universal Robots wasn't the only<br />

start-up that Bajaj Auto worked with.<br />

According to Rajeev Jorapur, VP-<br />

MIS at Bajaj Auto, start-ups offer an<br />

exciting model of partnership that is<br />

very difficult to get from most other<br />

partners. Their focus is on the task<br />

and to make it happen. They are<br />

driven by passion and are more entrepreneurial<br />

in nature.<br />

"Most start-ups are sharply focused<br />

and they don't have width that you<br />

expect with more established companies.<br />

Thus, you must carefully choose<br />

them with the purpose you have in<br />

mind. We won't be worried about their<br />

sustainability or how strong they are<br />

financially. We believe we would be<br />

able to handle that part," said Jorapur.<br />

The automaker was looking to simply<br />

the manual process of sending the<br />

service coupons to Bajaj Auto every<br />

time the customer visited the dealer<br />

for vehicle servicing.<br />

Jorapur said that it was crucial for<br />

the manufacturer to carefully record<br />

the timeframe within which the vehicle<br />

was brought in for servicing. In the auto<br />

world, customers must get their new<br />

vehicles serviced within a month of purchase<br />

in order to ensure that the product<br />

has a long run. There was no way of<br />

knowing whether the customer or the<br />

dealer followed the process completely.<br />

With this resolve in mind, Bajaj Auto<br />

went through careful assessment and<br />

selected GladMinds Technologies, a<br />

cloud based start-up providing CRM<br />

services. After the deployment of the<br />

solution, the paper-based coupon<br />

system was replaced by a unique digital<br />

token system and was given to the<br />

customer every time he/she brought<br />

his/her new vehicle for servicing at the<br />

dealer's shop.<br />

Jorapur said that sometimes you<br />

don't see the problem till an outsider<br />

comes and shows you a better way<br />

of doing it.<br />

In 2<strong>01</strong>5, the automaker partnered<br />

with an IoT start-up.<br />

At the time, a lot of manufacturing<br />

processes at Bajaj Auto were<br />

performed by external vendors at the<br />

company’s assembly plants. A vendor<br />

would communicate the production<br />

details at a pre-decided frequency but<br />

if machines could tell how they were<br />

performing without human interaction,<br />

not only would the manual effort<br />

at collecting information would go<br />

away and info would come directly<br />

from machines and would be more<br />

timely and reliable than somebody<br />

communicating it.<br />

“With this hypothesis, we<br />

approached the start-up, who helped<br />

us eliminate the manual channels and<br />

helped us plan our maintenance in a<br />

more robust manner,” said Jorapur.<br />

In the last four years, the company<br />

has evaluated over 50 start-ups, performed<br />

POC on 10 start-ups and are<br />

closely working with five start-ups on<br />

fully operational projects.<br />

“Most of our time is consumed in<br />

conducting background checks, financial<br />

analysis and performing due diligence<br />

– that is where most of our effort<br />

and energy is spent,” said Jorapur.<br />

#When an enterprise and<br />

a start-up can work together<br />

on resolving specific<br />

business problems<br />

Organization: ONGC<br />

Start-ups: Undisclosed<br />

Outcome: Inculcate<br />

innovation in business and<br />

eliminate critical business<br />

problems<br />

Some start-ups are only interested in increasing their<br />

own evaluation. You must gauge the motive of such<br />

organizations early on<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

15


Cover Story<br />

The Rise of the B2B start-ups<br />

B2B v/s B2C focus on start-ups<br />

B2B v/s B2C focus across verticals<br />

Source: Nasscom-Zinnov Start-up report 2<strong>01</strong>7<br />

2<strong>01</strong>7<br />

Total base:<br />

5000-5200<br />

2<strong>01</strong>6<br />

77%<br />

2<strong>01</strong>7<br />

New start-up<br />

additions: 1000<br />

B2c<br />

B2B<br />

73%<br />

40%<br />

13% start-ups both B2B & B2C<br />

14% start-ups both B2B & B2C<br />

59% 47%<br />

6% start-ups<br />

both B2B & B2C<br />

37%<br />

B2B share from<br />

34%in 2<strong>01</strong>6<br />

Verticals<br />

Aggregators/eCommerce<br />

Enterprise Product<br />

Health-Tech<br />

Fintech<br />

Food Tech<br />

B2c<br />

92% 19%<br />

1%<br />

100%<br />

87%<br />

26%<br />

70%<br />

49%<br />

98%<br />

8%<br />

B2B<br />

In 2<strong>01</strong>6, ONGC launched an INR 100<br />

crore Start-up fund to foster, nurture<br />

and incubate new ideas related to oil<br />

and gas sector. The aim of the ONGC<br />

Start-up initiative is to provide the<br />

entire support chain for start-ups<br />

including seed capital, hand-holding,<br />

mentoring, market linkage and followups.<br />

It is also to increase the contribution<br />

of fresh implementable ideas in<br />

the oil and gas sector. ONGC had also<br />

set-up a dedicated portal to take this<br />

initiative forward.<br />

The company invited technology<br />

start-ups to submit their proposals<br />

for business cases (purely business<br />

related or with IT intervention) on the<br />

portal. “There were 70-80 business<br />

cases and they were left to select one or<br />

more based on their area of expertise,”<br />

said Alok Khanna, Executive Director<br />

– IS, ONGC.<br />

After a tedious selection process<br />

of evaluating the proposal comprising<br />

a three tier interview process where<br />

start-ups showcased their technical<br />

and financial viability, the company<br />

selected around 11-12 start-ups to<br />

work on specific business problems.<br />

“One major advantage of working<br />

with start-ups is that they work dedicatedly<br />

on your business case<br />

and if the project succeeds, then the<br />

company will sponsor the project<br />

for a full blown implementation.<br />

What enterprise lack in domain<br />

knowledge, start-ups have in abundance,”<br />

said Khanna.<br />

“Budgeting and funding a start-up<br />

is not an issue— once you have committed<br />

to working with the start-up,<br />

even if IT doesn't have the implementation<br />

budget, business does, and will<br />

fund the project,” he added.<br />

End result: even if 20% start-up<br />

projects are successful, it means that<br />

we have been able to cut down our<br />

business problems.<br />

“We won’t be able to share specifics<br />

of start-ups as all these projects are at<br />

different stages of implementation,”<br />

said Khanna.<br />

#When an enterprise<br />

and a start-up can work<br />

together to improve the<br />

speed of execution of IT<br />

Organization: RJ Corp<br />

Start-ups: Undisclosed<br />

Outcome: Improve<br />

productivity and efficiency<br />

The Gurgaon-based drinks and foods<br />

group RJ Corp is a USD1.1 billion conglomerate.<br />

Its flagship brand, Varun<br />

Beverages is Pepsico’s second-biggest<br />

bottler and its fast-food outfit Devyani<br />

International has 500 retail outlets for<br />

Even if 20% start-up<br />

projects are successful, it<br />

means that we were able<br />

to cut down our business<br />

problems significantly.<br />

Alok Khanna, Executive Director – IS,<br />

Oil and Gas Corporation (ONGC)<br />

16 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Cover Story<br />

brands such as KFC, Pizza Hut, Costa<br />

Coffee and TWG Tea.<br />

With multiple brands at disposal,<br />

there is no dearth of opportunity for<br />

the company to improve the productivity<br />

and efficiency of its vast-spread<br />

businesses. There is also a huge scope<br />

of innovation at the heart of RJ Corp<br />

and the company believes in quick<br />

decision- making when it comes to IT.<br />

According to its Group <strong>CIO</strong>, Kamal<br />

Karnatak, it has been collaborating<br />

with start-ups in the areas of data analytics,<br />

video analytics, machine learning<br />

and artificial intelligence, for the<br />

last three years.<br />

“It doesn’t matter if there was<br />

an IT project or not or if we had the<br />

budget for it but if you can create a<br />

business case, you can implement the<br />

idea.” Karnatak , who is a pursuing<br />

a research doctorate from IIT, Delhi,<br />

has a long history of association with<br />

start-ups, and mentors them from<br />

time to time.<br />

“An advanced start-up is always<br />

looking for a means to enter the enterprise<br />

market. They are ready to experiment,<br />

learn and understand your<br />

business, as well as gain exposure of<br />

their own solution,” said Karnatak.<br />

When it comes to working with<br />

start-ups, the conglomerate’s only<br />

motive is solving business problems<br />

quickly - within a short span of six<br />

months to one year.<br />

“Unlike traditional partners who<br />

spend a lot of planning and excuting a<br />

project, a start-up takes less than half<br />

of that time. Some start-ups are only<br />

interested in increasing their own<br />

evaluation. You can gauge the motive<br />

of such organizations,” said Karnatak.<br />

Take for instance, the conglomerate<br />

was using an old analytics platform to<br />

generate reports. However, their Area<br />

Sales Manager (ASM) didn’t have<br />

access to the platform due to huge<br />

licensing costs. To solve this problem,<br />

they worked with a data analytics<br />

start-up who provided a platform that<br />

not only granted access levels to ASMs<br />

but enabled an analytics interface to<br />

generate these reports.<br />

Similarly, the company also worked<br />

with a machine learning/ AI start-up<br />

to help them predict the sale of next 14<br />

days with an 85-90% o accuracy rate.<br />

With the Nike brand, the company is<br />

trying to measure the sales per store<br />

using the same start-up. This is evident<br />

of the fact that the same start-up<br />

was able to find multiple use cases<br />

within the same organization.<br />

In their work with a video analytics<br />

start-up, the primary purpose was to<br />

track footfalls in a single store. However,<br />

Karnatak asked the start-up to<br />

help them gather more data on their<br />

customers – the time they spend in the<br />

store, the ratio of male to females who<br />

We regularly reach out<br />

to new and innovative startups<br />

via referrals, technology<br />

forums, incubators and<br />

innovation summits.<br />

Nitin Chugh<br />

head-digital banking, HDFC Bank<br />

Start-ups should not<br />

compromise on their<br />

business ethos and cultures<br />

went for trials, etc – and integrate it<br />

with the sales system.<br />

“We are internal sellers for startups,<br />

and we need to make sure that<br />

we are able to mould the start-ups<br />

and help them create a typical business<br />

case that will generate business<br />

value,” said Karnatak.<br />

In short, “If I can show the value of<br />

5 crore, I can get a budget allocation of<br />

1 crore,” he added.<br />

#When an enterprise<br />

and a start-up can work<br />

together and grow together<br />

Organization: HDFC Bank<br />

Start-up(s): Niki.ai<br />

Outcome: Create new<br />

channel for doing business<br />

and improve customer<br />

experience<br />

HDFC Bank launched a new Facebook<br />

Messenger chatbot, OnChat. It was<br />

created in partnership with Niki.ai, a<br />

2<strong>01</strong>5 AI start-up. The chatbot can help<br />

customers pay utility services like<br />

bill payments and mobile recharges,<br />

make cab, bus and movie bookings.<br />

So far, the largest private sector bank<br />

has observed 160% month-on-month<br />

growth in transactions since its launch<br />

in December 2<strong>01</strong>6, and has over 2.4<br />

million messages.<br />

The number of repeat users, which<br />

is close to 34%, further bolsters the confidence<br />

in conversational banking. The<br />

Messenger chatbot also opened up yet<br />

another channel for customer acquisition,<br />

with nearly 25% of OnChat users<br />

being non-HDFC Bank customers.<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

17


Cover Story<br />

Collaborating with a start-up, if the business can<br />

show the value of INR 5 crore, it can get a budget<br />

allocation of INR 1 crore<br />

Niki.ai is not the bank’s first<br />

engagement with a start-up. The<br />

bank started recruiting start-ups<br />

three years ago and has a clear<br />

selection framework in place that<br />

makes it easier to weed out solutions<br />

that don’t fit the bill.<br />

“We regularly reach out to new<br />

and innovative start-ups via referrals,<br />

technology forums, incubators and<br />

summits. Every year, we invite over 50<br />

start-ups to a technology theme-based<br />

Innovation Summit. Niki.ai along<br />

with 10 other start-ups, was chosen<br />

through a multi-layered selection<br />

process,” said Nitin Chugh, headdigital<br />

banking at HDFC Bank.<br />

“We have implemented another<br />

chatbot for employees, on our website,<br />

and these chabots have offered us<br />

great customer insights and learning<br />

experiences. With OnChat, we thought<br />

if customers are spending more time<br />

on Facebook messenger, can the bank<br />

be there?” added Chugh.<br />

The chatbot implementation with<br />

Niki.ai isn’t a one-time engagement.<br />

The start-up will continue to relevant<br />

insurance, banking, and stock broker<br />

use cases to strengthen its natural<br />

language processing capabilities<br />

that will help in cross-selling and<br />

up-selling to their customers.<br />

Last year, Niki.ai released a<br />

Software Development Kit (SDK) for<br />

businesses to enable conversational<br />

commerce on their mobile and web<br />

apps. Since then, the start-up has<br />

garnered a lot of interest from<br />

multiple enterprises.<br />

According to Sachin Jaiswal,<br />

Co-founder and CEO, Niki.ai, “HDFC<br />

is a progressive organization. Any<br />

kind of validation that a client gives<br />

to its service provider is a big deal<br />

because it builds credibility and<br />

builds our business."<br />

Especially, if the service provider is<br />

a start-up.<br />

It is true that enterprises aren’t<br />

comfortable with sharing names of<br />

the start-ups that they work with<br />

– until after the implementation.<br />

Understandably, most organizations<br />

would rather share a success story<br />

Working with<br />

large enterprises<br />

requires start-ups to<br />

have a better cash<br />

flow and ensure that<br />

their product quality<br />

is great, especially<br />

when you are trying<br />

to scale<br />

Sachin Jaiswal<br />

Co-founder and CEO, Niki.ai<br />

rather than a failed implementation.<br />

In 2<strong>01</strong>7, the start-up mortality rate was<br />

20% to 25%., with a majority of them<br />

closing down within 1.6 to 1.9 years<br />

of inception.<br />

The last three years have taught<br />

Jaiswal a few lessons too.<br />

He said, "before you interact with<br />

the client, a start-up must ensure:<br />

Whether you understand the market<br />

Whether there is a need for the<br />

product<br />

Timeline, effort, cost estimate, mark<br />

up client is willing to pay."<br />

“Most start-up players go with an<br />

open mind. However, it helps to be<br />

confident about the maturity of their<br />

product before you approach a large<br />

scale organization. There will be<br />

companies willing to experiment with<br />

a less than mature start-up, but the<br />

probability will be lesser,” he added.<br />

“Working with large enterprises<br />

requires start-ups to have a better<br />

cash flow management process and<br />

ensure that their product quality is<br />

impeccable if, as a start-up, you are<br />

trying to scale. That fundamental<br />

hasn't changed. You have to realize<br />

that what is the market that you are<br />

after and you have to cater to that<br />

market,” said Jaiswal.<br />

Additionally, Jaiswal said that<br />

start-ups you must have a clear cut<br />

understanding of what their business<br />

model is. “If you are a client servicing<br />

business, you will latch on to every<br />

opportunity that will add to your<br />

top-line but if you are a technology<br />

provider, then you must know when to<br />

exit the conversation.”<br />

The truth is, it is the people<br />

18 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Cover Story<br />

working in the start-ups that make<br />

them attractive to large enterprises.<br />

<strong>CIO</strong>s are always looking for a fresh<br />

wave of talent among their midst,<br />

which helps them to innovate, to<br />

inspire internal employees, and to<br />

implement a technology product in a<br />

short span of time.<br />

Despite the pressure of digital<br />

transformation and the compelling<br />

need to work with start-ups, large<br />

enterprise <strong>CIO</strong>s need to be certain of<br />

a start-up's intention. Organizations<br />

should be able to gauge that early on<br />

if it is just a marriage by association.<br />

Many a times, a start-up may display<br />

lack of transparency based on past<br />

experiences of having been taken<br />

advantage of, which makes it difficult<br />

for them to accurately assess a startup’s<br />

product or service, and may<br />

ultimately, face rejection.<br />

It is the job of the start-up to<br />

understand the requirements of<br />

the business. Most start-ups are<br />

rejected because of their failure to<br />

present a viable business case for the<br />

organization. In situations like these,<br />

it is the <strong>CIO</strong>'s or the business head's<br />

prerogative to advise and mentor the<br />

start-up in a direction that helps them<br />

to churn out a success story.<br />

All said, a leap<br />

of faith goes a<br />

long way in any<br />

partnership<br />

Like HDFC Bank, many large<br />

organizations host competitions,<br />

hackathons, and events for start-ups<br />

around a particular technology or a<br />

theme. These events provide the<br />

right kind of exposure and the<br />

opportunity to interact, meet faceto-face,<br />

and display maturity that<br />

opens doors to new relationships and<br />

business partnerships.<br />

In the last three years, digital<br />

transformation has been the driving<br />

force for many large organizations to<br />

seek greener pastures for talent, ideas<br />

and technology. As a result, <strong>CIO</strong>s and<br />

their organizations are opening their<br />

doors to innovation and new forms of<br />

collaboration with start-ups.<br />

Companies such as RJ Corp,<br />

Bajaj Auto, HDFC Bank, and ONGC,<br />

are only a few ex<strong>amp</strong>les of large<br />

organizations that are committed to<br />

working with start-ups and in the<br />

last 3-4 years, have kept a consistent<br />

dialogue with the start-ups that they<br />

have worked with in the form of<br />

product upgrades, new business, and<br />

building relationships with them.<br />

Start-ups also should understand<br />

that they must preserve their business<br />

models and stay true their DNA. A<br />

lot of organizations employ the same<br />

tedious assessment process that they<br />

do for other technology partners. As a<br />

result, they expect start-ups to tow the<br />

line and adjust to implementing a little<br />

'extra' on the side. In such cases, startups<br />

must be clear about the business<br />

they are in, and how must they are<br />

willing to accommodate. However, a<br />

lot of start-ups also see this as a form<br />

of additional business opportunity<br />

that will help them mature their<br />

products and make them more<br />

attractive to big customers.<br />

Start-ups have to overcome their<br />

fear of being let down. Many complain<br />

that they are made to work with teams<br />

at large organizations that pose as<br />

innovation centres, and the technology<br />

solution never sees the light of day.<br />

Therefore, organizations and<br />

start-up must clearly define this<br />

We have a total<br />

of 70 clients in<br />

India; Bajaj being<br />

our number one<br />

client with having<br />

deployed 150 so<br />

far. They have been<br />

buying cobots since<br />

2<strong>01</strong>0. Thanks to<br />

them, the top 5 twowheelers<br />

are using<br />

our technology.<br />

Pradeep David,<br />

CTO, Universal Robots<br />

partnership and set up deadlines<br />

for product planning and execution<br />

– even if it means shorter timelines<br />

for a 3-month long technology<br />

implementation. Large organizations<br />

must also appoint people who<br />

understand the start-up ecosystem<br />

and work towards building trust and<br />

creating continuous engagement.<br />

Partnerships demand a lot of time<br />

and investment. Therefore, once you<br />

take the plunge, start-ups and large<br />

enterprises must work together to<br />

sort out their differences at every step<br />

of the way, respect boundaries, and<br />

co-develop innovative new solutions<br />

that better serve their customers – just<br />

like a dream team playing to win<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

19


FACE OFF<br />

// Is ROI becoming<br />

outdated for technology<br />

investments?<br />

For years, IT leaders have treated<br />

Return on Investment (ROI) as<br />

testament of a successful IT initiative.<br />

For most <strong>CIO</strong>s, realizing a hard ROI<br />

wasn’t always easy and it wasn’t<br />

necessary that every implementation<br />

had to result in a profit or a loss. In<br />

many cases, companies or <strong>CIO</strong>s can<br />

find that there isn’t any significant<br />

or tangible ROI associated with an<br />

implementation. These limitations can<br />

result in professional embarrassment<br />

for the IT leader.<br />

Over the years, businesses have<br />

gradually realized the importance<br />

of strategic investments without<br />

expecting any considerable tangible<br />

gains. In the digital era, however, the<br />

return on technology investment is<br />

calculated unlike the standard way of<br />

estimating ROI.<br />

Take for instance; value over<br />

investment (VoI) is more of a pay per<br />

Quick View<br />

Ajay Kumar Meher, says, in<br />

the age of digitalization, ROI is no<br />

longer calculated the same way it<br />

used to be earlier<br />

use model. So, organizations<br />

today are paying based on<br />

their usage of a technology,<br />

and replacing it with a<br />

superior option in case<br />

they get a better or cheaper<br />

technology at any moment<br />

Ajay Kumar<br />

Meher<br />

SVP & Head, IT<br />

& Post Production,<br />

Set India Pvt. Ltd.<br />

of time. With the easy exit<br />

option available, these investments<br />

are broadly driven by ‘value’ of the<br />

investment rather than ‘return’<br />

on investment.<br />

The other type of ROI that digital<br />

organizations are investing in today<br />

is known as futuristic investments.<br />

These investments are made primarily<br />

to build the digital backbone of<br />

an organization, and to enable<br />

business. Business enablement-based<br />

investment in digital technologies<br />

such as machine learning, Robotics,<br />

big-data or IoT, can result in revenue<br />

growth opportunities.<br />

The purpose of ‘building the digital<br />

backbone’- type of investments, is<br />

primarily to strengthen the core of<br />

an organization. This is to say that<br />

organizations should look at this as a<br />

capability enhancement tactic rather<br />

than a ROI based investment.<br />

The truth is technology investments<br />

should be strategic, and not tactical<br />

"The ROI<br />

on tech is<br />

calculated<br />

unlike the<br />

standard way<br />

of estimating<br />

ROI"<br />

20 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Face Off<br />

Ashok Jade<br />

<strong>CIO</strong>, Shalimar<br />

Paints<br />

"ROI is<br />

still a valid<br />

framework<br />

to gauge<br />

technology<br />

investments"<br />

Shalimar Paints has more than a<br />

century-old legacy and rich heritage.<br />

It was established in 1902, and is<br />

country’s first paint company in the<br />

field of paints and coatings. Being<br />

the oldest paint company, it was<br />

very essential for us to use technology<br />

to our advantage in order to<br />

compete in the market. The successful<br />

use of technology has always<br />

benefited us to remain in market<br />

despite tough competition.<br />

If we look back to the journey of IT<br />

transformation in Shalimar Paints<br />

for the past couple of years, we spent<br />

initial years strengthening our core<br />

systems like ERP and our core business<br />

processes. As ERP aged, we<br />

started investing in systems such<br />

as CRM, PLM and so on, and our<br />

journey further moved towards new<br />

technologies such as Mobility, Analytics,<br />

BPM, Cloud etc. Today, we<br />

have started evaluating how we can<br />

invest in IoT, VR and get business<br />

ahead of completion.<br />

Last financial year was the year<br />

of digitization for Shalimar Paints.<br />

Our IT investments have increased<br />

more on new technologies while<br />

balancing core systems such as ERP<br />

and CRM.<br />

Today, there isn’t much difference<br />

between innovation and enterprise<br />

IT projects. However, innovation<br />

projects demand more freedom<br />

to fail than business-as-usual infrastructure<br />

projects. I believe that ROI is<br />

important for both, and its relevance<br />

while making technology investment<br />

decisions helps a lot. Take for instance,<br />

investing in IoT may not give you<br />

Quick View<br />

Ashok Jade, <strong>CIO</strong>, Shalimar<br />

Paints, says, ROI on tech<br />

investments can be in the form<br />

of intangibles<br />

immediate result but once the entire<br />

ecosystem is integrated around IoT<br />

then we will certainly create more benefits<br />

and business value…<br />

I believe that ROI is still a valid framework<br />

to gauge technology investments.<br />

My experience is that many people do<br />

not define exact meaning of returns.<br />

The ROI could be in different forms<br />

such as profit or cash or even in other<br />

forms such as efficiency, productivity,<br />

customer delight and so on… <strong>CIO</strong>s<br />

should able to convert these in some<br />

measurable form or numbers.<br />

However, I do agree that ROI cycles<br />

have become shorter and technology is<br />

one of the reasons for this. Technology<br />

has changed market dynamics. As a<br />

result, every organization wants to be<br />

ahead of competition<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

21


POINT OF VIEW: Ctrl-S<br />

“Over 200 innovations<br />

led to the creation<br />

of the most energy<br />

efficient data center”<br />

An interview with Sridhar Pinnapu Reddy, Founder &<br />

CEO, Ctrl-S, on the launch of Tier 4 DC in Bangalore<br />

C<br />

CtrlS Datacenters has launched a Tier-4 Data<br />

center in Bangalore, assessed as one of the largest<br />

Tier-4 data centers in South India. The facility is<br />

expected to provide India’s growing tech giants<br />

with reliable, robust data management and distribution<br />

networks, with near zero downtime, 100%<br />

redundancy and industry’s lowest PUE.<br />

The company has five data centers in the country<br />

(Four Tier-4 Datacenters and one Tier-3 Data<br />

center). The Tier-4 data centers are spread across<br />

Hyderabad, Mumbai, Noida and the Bangalore<br />

facility. Another Tier—3 datacenter is located in<br />

Chennai. It’s data center footprint across the country<br />

spans over half-a-million square feet and has a<br />

rack capacity exceeding 10,000.<br />

You recently launched the Bangalore<br />

Tier 4 DC. Tell us about your<br />

journey so far.<br />

Actually, very interesting. Eleven years ago, when<br />

I started thinking about Ctrl-S, everyone I spoke to,<br />

asked me only one question: Sridhar, what makes<br />

you think you can be successful in this business?<br />

The top five three brands are in the same<br />

business, but they are multibillion dollar<br />

conglomerates. To answer that question, puts my<br />

business plans behind by almost six months. Soon<br />

I realized that I have to be significantly better than<br />

them to be able to co-exist in this business. Add to<br />

that, significantly better quality, much lower prices<br />

plus a lot more flexibility which the larger players<br />

could not offer. In a way, this gives our customers a<br />

competitive advantage.<br />

This was a biggest challenge, at the same time I<br />

had to satisfy my investors and shareholders. So<br />

that’s the kind of a background with which we<br />

started. Obviously it was a huge challenge—you<br />

know whenever there is a challenge something<br />

significant has to come out. That’s what happened<br />

in Ctrl-S, and that’s how we started Tier 4 Data<br />

Center. Today we have enabled over 200 innovations<br />

which led to the creation of the most energy<br />

efficient data center.<br />

Today Ctrl-S is the world’s only LEED platinum<br />

certified data center company. It led to innovations<br />

such as, disaster recovery as a service, community<br />

clouds and as a result, not only were we able to<br />

survive the competition, but we became the market<br />

leaders in terms of growth rates, in terms of presence,<br />

in terms of occupancy levels; in all aspects, we<br />

became the market leader.<br />

Right now, we are present in almost all the<br />

important Indian cities . We have the presence<br />

and we are geared to capture the full potential<br />

Indian enterprises have to offer. Not only that,<br />

three years ago, we embarked on a bold and ambi-<br />

22 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Sridhar Pinnapu Reddy, Ctrl-S<br />

Interview<br />

"We are able to<br />

provide services from<br />

thirty-six locations<br />

globally in about<br />

eighteen countries."<br />

in this industry has invested in people in establishing a digital<br />

defense center within our service delivery networks. We<br />

have put together a large team to focus only on cyber defense.<br />

tious plan to expand our presence to forty countries<br />

across the world.<br />

Today we are able to provide services from thirty-six<br />

locations globally in about eighteen countries. In all these<br />

countries, we are among the top twenty companies, and the<br />

top five brands are our customers. This is ranging from South<br />

East Asia to Japan to Australia, New Zealand and Middle<br />

East, U.S.A, Mexico, Netherlands, and Norway recently.<br />

How did you boost the confidence of<br />

your customers to ensure that they are<br />

in safe hands?<br />

It’s a continuous battle of securing the digital assets. You<br />

never know what’s going to happen next. So, there are twothree<br />

things which go into staying at the top position. Of<br />

course, there’s technology, which kind of protects the tools,<br />

which are required to establish different set of controls, both<br />

at perimeter level and internal security, external security, data<br />

security, as well as from various bots and malicious attacks.<br />

For each one of them there are differentiated tools. What<br />

we’ve done over a period of time is invest in most state-of-theart<br />

tools, which are from leading solutions providers. And in<br />

terms of people, we’ve gathered, I don’t think any other player<br />

How do you see the customers eventually<br />

benefiting from a Tier 4 data center partner<br />

like you?<br />

It’s very simple. Tier 4 is like having hundreds of differentiators<br />

over Tier 3. It is not just providing dual active power<br />

sources as many in the industry believe. It is about every<br />

aspect of the data center right from physical attributes to the<br />

plot location to that of the strength of the building to hundreds<br />

of parameters which go into the making of a data center.<br />

In all those parameters, Tier 4 is a step above. So if Tier 3<br />

is 900 kg per square meter loading this is 1500 kg per square<br />

meter, which is a significant difference.<br />

What is your roadmap for the year 2020?<br />

We are going to get aggressive in DC design bids worldwide.<br />

So that’s an area where we’re progressing. In the private<br />

cloud space, we’ve formed different divisions for banking and<br />

manufacturing ERP related workloads.<br />

And we’re focusing on verticals such as insurance,<br />

government, and healthcare. Additionally, five different<br />

community clouds are going to roll out in the next, out of<br />

which, two are fully mature and the third is going to be<br />

live next month. And we look at maturing all these five<br />

community clouds over next two-year period. What it<br />

means is that we’re going to have skilled professionals in<br />

different digital technologies just like the way we have ERP<br />

professionals and banking professionals.<br />

We’re going to bring in industry experts and make sure<br />

to give a different value proposition altogether on using<br />

cloud technologies to these customers in that space. And<br />

we look at being present in all the 40 countries in the next<br />

two years. We are also looking at tripling our members in<br />

the next two years<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

23


insight<br />

Companies Are Going To<br />

Spend A Lot More On AI<br />

and Cognitive Systems<br />

Every industry is evaluating to see how it will impact their<br />

business processes and go-to-market efficiencies<br />

By <strong>CIO</strong>&Leader<br />

W<br />

Worldwide spending on cognitive and artificial<br />

intelligence (AI) systems will reach USD<br />

19.1 billion in 2<strong>01</strong>8, an increase of 54.2% over<br />

the amount spent in 2<strong>01</strong>7. With industries<br />

investing aggressively in projects that utilize<br />

cognitive/AI software capabilities, the International<br />

Data Corporation (IDC) Worldwide<br />

Semi-annual Cognitive Artificial Intelligence<br />

Systems Spending Guide forecasts cognitive<br />

and AI spending will grow to USD 52.2 billion<br />

in 2021 and achieve a compound annual<br />

growth rate (CAGR) of 46.2% over the 2<strong>01</strong>6-<br />

2021 forecast period.<br />

“Interest and awareness of AI is at a fever<br />

pitch. Every industry and every organization<br />

should be evaluating AI to see how it will<br />

affect their business processes and go-tomarket<br />

efficiencies,” said David Schubmehl,<br />

research director, Cognitive/Artificial Intelligence<br />

Systems at IDC. “IDC has estimated<br />

24 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Insight<br />

that by 2<strong>01</strong>9, 40% of digital transformation initiatives will<br />

use AI services and by 2021, 75% of enterprise applications<br />

will use AI. From predictions, recommendations, and advice<br />

to automated customer service agents and intelligent process<br />

automation, AI is changing the face of how we interact with<br />

computer systems.”<br />

Retail will overtake banking in 2<strong>01</strong>8 to become the industry<br />

leader in terms of cognitive/AI spending. Retail firms will<br />

invest USD 3.4 billion this year on a range of AI use cases,<br />

including automated customer service agents, expert shopping<br />

advisors and product recommendations, and merchandising<br />

for omni-channel operations. Much of the USD 3.3 billion<br />

spent by the banking industry will go toward automated<br />

threat intelligence and prevention systems, fraud analysis<br />

and investigation, and program advisors and recommendation<br />

systems. Discrete manufacturing will be the third<br />

largest industry for AI spending with USD 2.0 billion going<br />

toward a range of use cases including automated preventative<br />

maintenance and quality management investigation<br />

and recommendation systems. The fourth largest industry,<br />

healthcare providers, will allocate most of its USD 1.7 billion<br />

investment to diagnosis and treatment systems.<br />

“Enterprise digital transformation strategies are increasingly<br />

including multiple cognitive/artificial intelligence use<br />

cases,” said Marianne Daquila, research manager, Customer<br />

Insights & Analysis at IDC. “Business transformation is<br />

occurring across all industries as successful companies<br />

embrace the array and potential impact of these solutions.<br />

Automated customer service agents, increased public safety,<br />

preventative maintenance, reduction of fraud, and improved<br />

healthcare diagnosis are just the tip of the iceberg driving<br />

spend today. With double-digit year-over-year spending<br />

growth forecast, IDC expects to see an increase in general use<br />

cases, as well as a refinement of industry-specific use cases.”<br />

The cognitive/AI use cases that will see the largest<br />

spending totals in 2<strong>01</strong>8 are: automated customer service<br />

agents (USD 2.4 billion) with significant investments from<br />

the retail and telecommunications industries; automated<br />

threat intelligence and prevention systems (USD 1.5 billion)<br />

with the banking, utilities, and telecommunications<br />

industries as the leading industries; and sales process<br />

recommendation and automation (USD 1.45 billion)<br />

spending led by the retail and media industries. Three other<br />

use cases will be close behind in terms of global spending<br />

in 2<strong>01</strong>8: Automated preventive maintenance; diagnosis and<br />

treatment systems; and fraud analysis and investigation. The<br />

use cases that will see the fastest spending growth over the<br />

2<strong>01</strong>6-2021 forecast period are: public safety and emergency<br />

response (75.4% CAGR), pharmaceutical research and<br />

discovery (70.5% CAGR), and expert shopping advisors and<br />

product recommendations (67.3% CAGR).<br />

Retail will overtake<br />

banking in 2<strong>01</strong>8 to<br />

become the industry<br />

leader in terms of AI/<br />

cognitive spending<br />

A little more than half of all cognitive/AI spending<br />

throughout the forecast will go toward cognitive software.<br />

The largest software category is cognitive applications,<br />

which includes cognitively-enabled process and industry<br />

applications that automatically learn, discover, and make<br />

recommendations or predictions. The other software<br />

category is cognitive platforms, which facilitate the<br />

development of intelligent, advisory, and cognitively enabled<br />

applications. Industries will also invest in IT services to help<br />

with the development and implementation of their cognitive/<br />

AI systems and business services such as consulting and<br />

horizontal business process outsourcing related to these<br />

systems. The smallest category of technology spending<br />

will be the hardware (servers and storage) needed to<br />

support the systems.<br />

On a geographic basis, the United States will deliver more<br />

than three quarters of all spending on cognitive/AI systems<br />

in 2<strong>01</strong>8, led by the retail and banking industries. Western<br />

Europe will be the second largest region in 2<strong>01</strong>8, led by<br />

retail, discrete manufacturing and banking. The strongest<br />

spending growth over the five-year forecast will be in Japan<br />

(73.5% CAGR) and Asia/Pacific (excluding Japan and China)<br />

(72.9% CAGR). China will also experience strong spending<br />

growth throughout the forecast (68.2% CAGR).<br />

“The latest iteration of the Cognitive/AI Spending Guide<br />

is a roadmap for the journey of organizational DX through<br />

the use of AI, deep learning, and machine learning,” added<br />

Schubmehl. The Worldwide Semiannual Cognitive Artificial<br />

Intelligence Systems Spending Guide sizes spending<br />

for technologies that analyze, organize, access, and provide<br />

advisory services based on a range of unstructured information.<br />

The spending guide quantifies the cognitive computing<br />

opportunity by providing data for more than 20 use cases<br />

across 16 industries in eight regions. Data is also available<br />

for the related hardware, software, and services categories.<br />

Unlike any other research in the industry, the detailed segmentation<br />

and timely, global data is designed to help suppliers<br />

targeting the market to identify market opportunities<br />

and execute an effective strategy<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

25


Insight<br />

Blockchain’s Red<br />

Hot Indian Use Case:<br />

Invoice Discounting<br />

Risks such as double financing can be completely<br />

avoided using blockchain. That is what is driving the<br />

usage blockchain for receivables financing<br />

By Shyamanuja Das<br />

26 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Insight<br />

T<br />

The yet-unnamed blockchain,<br />

built on HyperLedger Fabric,<br />

will be used to secure<br />

recievables financing<br />

This month, three Indian factoring<br />

exchanges and the American<br />

blockchain technology firm MonetaGo<br />

announced launching of a fullfledged<br />

blockchain. The yet-unnamed<br />

blockchain, built on HyperLedger<br />

Fabric, will be used to secure<br />

receivables financing.<br />

The three factoring exchanges<br />

involved are:<br />

RXIL or Receivables Exchange<br />

of India (RXIL), a joint venture<br />

between NSE Strategic Investment<br />

Corporation Ltd (NSICL) and Small<br />

Industries Development Bank of<br />

India (SIDBI)<br />

A.TReDS, a joint venture between<br />

Axis Bank and mjunction Services<br />

M1xchange, operated by Mynd<br />

Solutions<br />

RXIL, Axis Bank and Mynd<br />

Solutions were licensed by the<br />

Reserve Bank of India to operate<br />

Trade Receivables Discounting<br />

System (TReDS), as the service is<br />

known in regulatory parlance, in<br />

November 2<strong>01</strong>5.<br />

MonetaGo, a New Yorkbased<br />

technology firm, is an old<br />

India hand. It was the primary<br />

technology supplier for a blockchain<br />

trial conducted by Institute of<br />

Development & Research in Banking<br />

Technology (IDRBT), RBI’s research<br />

arm, in January 2<strong>01</strong>7. National<br />

Payment Corporation of India (NPCI)<br />

and multiple banks participated in<br />

the trial, which incidentally was also<br />

around trade finance and was also<br />

built on Hyperledger Fabric.<br />

Tech-leveraged Invoice<br />

Discounting<br />

The process of bundling and selling<br />

invoices at a discount, is a major<br />

source of working capital finance<br />

for small and medium (MSME)<br />

companies. Suppliers to any large<br />

company are paid typically in 30 to<br />

120 days. But since the MSME needs<br />

working capital, financial companies<br />

buy the invoices at a discount and<br />

provide finance to the MSMEs and<br />

later collect the money from the<br />

buyer. Because the invoices are<br />

bought at a discounted rate, the<br />

practice is popularly known as<br />

invoice discounting,<br />

While the practice itself is quite<br />

old, in the last few years technology<br />

platforms are being used to make<br />

the process faster and efficient. The<br />

platforms work like any auctioning<br />

platform. Typically, a seller uploads<br />

an invoice on the platform, which<br />

is approved by the buyer. Once<br />

approved by the buyer, the invoice<br />

becomes a factoring unit and is<br />

auctioned on the platform which the<br />

financiers try to buy by entering their<br />

discounting rate. After the final bid is<br />

accepted by the seller (or the buyer, in<br />

case the buyer is bearing the interest<br />

rate), the TReDS platform settles the<br />

trade. The financier is debited and the<br />

supplier is credited.<br />

The shift to new technology-based<br />

platforms is catalysed by RBI’s<br />

proactive stance to promote the usage<br />

along with rapid developments in<br />

financial technologies. This stems<br />

from the Government’s thrust on<br />

energizing the MSME segment to<br />

drive economic growth.<br />

RBI came up with a concept paper,<br />

Micro, Small & Medium Enterprise<br />

Factoring-Trade Receivables<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

27


Insight<br />

Exchange in March 2<strong>01</strong>4. Based<br />

on feedback from public and<br />

stakeholders, it published the final<br />

guidelines in December that year.<br />

The guidelines outlined the<br />

requirements and the basic tenets<br />

of operating the TReDS, including<br />

the system participants, their roles,<br />

transaction process flow, settlement<br />

process, etc., besides indicating the<br />

eligibility criteria for entities desirous<br />

of setting up and operating such<br />

a system. RBI also clarified, in the<br />

guidelines, that the TReDS will be<br />

an authorised payment system and<br />

will also be subject to the oversight<br />

of the Reserve Bank of India under<br />

the Payment and Settlement Systems<br />

(PSS) Act, 2007.<br />

RBI also specified that MSME<br />

sellers, corporate and other<br />

buyers, including the Government<br />

Departments and PSUs, and<br />

financiers (both banks and NBFC<br />

factors) would be direct participants<br />

Jesse Chenard, CEO, MonetaGo<br />

in the TReDS, which would<br />

provide the platform to bring these<br />

participants together for facilitating<br />

uploading, accepting, discounting,<br />

trading and settlement of the invoices<br />

/ bills of MSMEs.<br />

RBI’s guidelines were forwardlooking<br />

as the regulator explicitly<br />

mentioned that “the bankers of sellers<br />

and buyers may be provided access<br />

to the system, where necessary, for<br />

obtaining information on the portfolio<br />

of discounted invoices / bills of<br />

respective clients.”<br />

It also clarified that the TReDS may<br />

tie up with necessary technology<br />

providers, system integrators and<br />

entities providing dematerialisation<br />

services for providing its services.<br />

The three TreDS platform were<br />

licensed in November 2<strong>01</strong>5. RXIL<br />

was the first to be operational in<br />

January 2<strong>01</strong>7.<br />

KredX, another venture-funded<br />

start-up also into operating an invoice<br />

discounting platform, has also applied<br />

for a licence. KredX has already raised<br />

Series A funding of USD 6.25 million<br />

in October 2<strong>01</strong>6.<br />

Blockchain: Another<br />

Layer of Trust<br />

As the platform providers started<br />

looking out for the latest technology,<br />

blockchain seemed to be tailor made<br />

for the application. Not only it makes<br />

each transaction far more efficient, it<br />

makes it far more trusted too.<br />

What we have seen with this<br />

week’s announcement is almost<br />

unprecedented. Initiated by three<br />

competing new players, without it<br />

being driven by a major financer, is<br />

itself a major step.<br />

“The exchanges realized that there<br />

is significant value in going for a common<br />

blockchain,” says Jesse Chenard,<br />

CEO of MonetaGo, the technology<br />

company that has initiated the platform.<br />

Most important is reducing<br />

fraud and eliminate risks such as<br />

double financing. That will not just<br />

make it far more trusted, but will also<br />

make the system more efficient in the<br />

long run, helping everyone.<br />

“This technology enables us to work<br />

together with the other exchanges to<br />

achieve shared goals without sharing<br />

specific data. I look forward to the day<br />

when other players in the financial<br />

services industry also appreciate<br />

the value add in terms of preventing<br />

frauds related to Bill Discounting and<br />

become a part of this system,” said<br />

Kalyan Basu, MD & CEO of A.TReDs.<br />

“This is a simple and low-cost<br />

technology innovation which helps<br />

us mitigate risks arising from<br />

multiple financing of the same bills<br />

across the platforms in addition<br />

to our existing risk management<br />

processes which provides a clear<br />

benefit. The real benefit will actually<br />

come when other financiers such<br />

as banks, NBFCs, and others<br />

join MonetaGo’s platform,” said<br />

Kashinath Katakdhond, MD &<br />

CEO, RXIL.<br />

Echoed Chenard, “The more the<br />

merrier,” he said referring to more<br />

players joining the blockchain.<br />

The understanding among the<br />

promoters—the three exchanges and<br />

MonetaGo—is that the technology<br />

will be continuously be updated by<br />

MonetaGo.<br />

“We are constantly evaluating new<br />

methodologies and technologies<br />

which we believe will fit into our<br />

long-term product road map” said<br />

Sundeep Mohindru Director and<br />

Founder of M1xhange.<br />

“Tech will change over time. We will<br />

keep supporting that,” said Chenard<br />

of MonetaGo.<br />

The blockchain has been production-active<br />

only for two weeks after<br />

months of testing.<br />

Though this is the first enterprisegrade<br />

live blockchain, there have been<br />

several proofs of concept/trials using<br />

blockchain technology in India.<br />

Most of them have been around two<br />

areas: cross border money remittance<br />

and receivables financing with<br />

invoice discounting<br />

28 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Insight<br />

Cryptojacking<br />

Is On The Rise<br />

in 2<strong>01</strong>8<br />

As per Symantec, India is among<br />

the most vulnerable countries<br />

By IANS<br />

W<br />

When<br />

it comes to increased cryptojacking<br />

activities, India is second in the Asia-Pacific<br />

and Japan (APJ) region and ninth globally as<br />

hackers create a highly-profitable, new revenue<br />

stream with crypto-mining, cyber security<br />

giant Symantec said in a recent statement.<br />

According to Symantec's "Internet Security<br />

Threat Report", detection of coinminers on<br />

endpoint computers increased by a whopping<br />

8,500% in 2<strong>01</strong>7.<br />

"Cryptojacking is a rising threat to cyber<br />

and personal security," Tarun Kaura, Director,<br />

Enterprise Security Product Management,<br />

APJ at Symantec, said in a statement.<br />

"The massive profit incentive puts people,<br />

devices and organizations at risk of unauthorized<br />

coinminers siphoning resources from<br />

their systems, further motivating criminals to<br />

infiltrate everything from home PCs to giant<br />

datacenters," Kaura added.<br />

Cryptojacking is defined as the secret use of<br />

a computing device to mine cryptocurrency.<br />

With a low barrier of entry cyber criminals<br />

are harnessing stolen processing power and<br />

cloud CPU usage from consumers and enterprises<br />

to mine cryptocurrency.<br />

Coinminers can slow devices, overheat batteries<br />

and in some cases, render devices unusable.<br />

For enterprise organizations, coinminers<br />

can put corporate networks at risk of shutdown<br />

and inflate cloud CPU usage, adding<br />

to the cost.<br />

"Now you could be fighting for resources on<br />

your phone, computer or Internet of Things<br />

(IoT) device as attackers use them for profit.<br />

People need to expand their defenses or they<br />

will pay for the price for someone else using<br />

their device," Kaura added.<br />

Symantec found 600% increase in<br />

overall IoT attacks in 2<strong>01</strong>7. India today ranks<br />

among the top five countries as a source for<br />

IoT attacks.<br />

The firm also identified a 200% increase in<br />

attackers injecting malware implants into the<br />

software supply chain in 2<strong>01</strong>7.<br />

Threats in the mobile space continue to<br />

grow year-over-year, including the number<br />

of new mobile malware variants which<br />

increased by 54%.<br />

Mobile users also face privacy risks from<br />

grayware apps that are not completely malicious<br />

but can be troublesome. Symantec found<br />

that 63% of grayware apps leak the device's<br />

phone number.<br />

In 2<strong>01</strong>7, the average ransom cost lowered<br />

to USD 522.<br />

"Several cyber criminals may have shifted<br />

their focus to coin mining as an alternative to<br />

cashing in while cryptocurrency values are<br />

high," the report noted<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

29


Insight<br />

Bot Seriously!<br />

Virtual assistants are becoming the new<br />

sine qua non in consumer services<br />

By <strong>CIO</strong>&Leader<br />

30 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Insight<br />

OOnline travel portal, Yatra.com and Kotak Mahindra Bank<br />

are the latest in a series of consumer services companies that<br />

are leveraging AI-powered chatbots to serve their customers<br />

better. While almost all leading banks, especially in the<br />

private sector, have already launched these bots, Yatra is one<br />

of the early ones in the online travel business. Online retailer<br />

Flipkart soft-launched a similar conversational search<br />

capability in early 2<strong>01</strong>7.<br />

However, one segment that has led the use of AI-powered<br />

virtual assistants from the front is banking. All new private<br />

sector banks—HDFC Bank, ICICI Bank, Axis Bank, Yes<br />

Bank and now Kotak Mahindra Bank—have launched<br />

similar products while India’s largest bank, State Bank of<br />

India, a public sector bank, too has launched its own virtual<br />

customer service assistant.<br />

While organizations have been flirting with AI-powered<br />

chatbots for close to three years, most of the commercial<br />

launches have happened in the last 18 months.<br />

In November 2<strong>01</strong>6, Axis Bank launched its intelligent<br />

chatbots, in partnership with Active.ai, a Singaporebased<br />

start-up.<br />

A month later, HDFC launched a Facebook Messenger<br />

chatbot created in partnership with Indian start-up Niki.ai,<br />

called OnChat.<br />

In February 2<strong>01</strong>7, ICICI Bank launched its own chatbot<br />

iPal for handling customer queries. It has handled an<br />

estimated 10 million queries.<br />

Flipkart launched its conversational search during<br />

that time.<br />

In March last year, HDFC Bank launched a fullfledged<br />

customer service chatbot called EVA (Electronic<br />

Virtual Assistant).<br />

Around the same time, YES Bank, in partnership with a<br />

Silicon Valley start-up Payjo, launched its wallet services<br />

through a chat-based financial assistant.<br />

In September last year, State Bank of India, the largest<br />

bank in India, launched SBI Intelligent Assistant (SIA),<br />

which the bank says addresses queries the way a “bank<br />

representative does.” The SBI chatbot also uses Payjo.<br />

Most of the commercial<br />

AI-powered chatbot<br />

launches have happened<br />

in the last 18 months<br />

In November 2<strong>01</strong>7, FirstCry, a leading bay and kids<br />

products retailer, launched its own AI-based virtual<br />

assistant Jenna.<br />

The New Kids<br />

In 2<strong>01</strong>8 too, the story continues with more launches<br />

ofcustomer service chatbots.<br />

Yatra.com’s virtual assistant is called YUVA, short for<br />

Yatra Universal Virtual Assistant. YUVA, available on<br />

desktop, Android, IOS, Google Assistant and Facebook<br />

Messenger, supports various Indian accents.<br />

“The users can search and book flights, apply multiple<br />

filters, rearrange options with different sort orders and<br />

modify bookings. The user can provide the complete<br />

information in a single sentence or talk to YUVA<br />

and provide the relevant information in a form of a<br />

communication,’ said the company in a release.<br />

Its future versions will feature multi-lingual support<br />

starting with Hindi followed by other important regional<br />

languages and will be assisting the customers in hotel and<br />

holiday bookings as well.<br />

Kotak Mahindra Bank launched 'Keya', a voice bot<br />

integrated with the bank’s phone banking helpline<br />

and augments its existing IVR in Hindi and English.<br />

It is developed using the technology from Nuance. It<br />

uses automatic speech recognition, natural language<br />

understanding and text-to-speech technology.<br />

Startups such as Payjo, Niki.ai, Haptik are making news<br />

with their solutions to enable consumer companies better<br />

their customer service using AI-powered chatbots<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

31


Insight<br />

And You Thought<br />

Security Is Secular<br />

(Across Industries)?<br />

The nature and motive of data breaches could vary<br />

significantly across industries. Any strategy formulated<br />

without the understanding of those peculiarities in an<br />

industry will never be very effective<br />

By <strong>CIO</strong>&Leader<br />

32 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Insight<br />

Origin of breaches<br />

TThe conversation around enterprise<br />

security and threat management has<br />

always been horizontal. While there<br />

is a broader recognition today that the<br />

business impact of an incident could<br />

vary significantly across industries,<br />

there has been little effort to understand<br />

how the fundamental metrics of<br />

threat vary across businesses.<br />

That means a largely uniform, horizontal<br />

approach towards security.<br />

The recently released Verizon<br />

Data Breach Investigations Report<br />

(DBIR) 2<strong>01</strong>8 — the 11th edition of the<br />

study — reveals why that could be<br />

awfully inadequate.<br />

Whether it is in terms of the origin<br />

(external vs internal) of breach/<br />

incidents, the type of data breached<br />

or the nature of the attacks, the nine<br />

industries covered by DBIR 2<strong>01</strong>8 show<br />

significant difference. Some of those<br />

metrics are key to the understanding<br />

of the nature of threats and hence<br />

important from the point of view of a<br />

solutions approach.<br />

For ex<strong>amp</strong>le, as much as 99% of the<br />

breaches occur in the accommodation<br />

(hospitality) industry involve external<br />

factors, while in healthcare, as much as<br />

56% are internal. In fact, in hospitality,<br />

Point of Sales (PoS) accounts for 90%<br />

of all breaches.<br />

“Often restaurants are smaller organizations<br />

without the luxury of trained<br />

security staff, but they are forced to<br />

rely almost exclusively on payment<br />

cards for their existence,” explains the<br />

report. These attacks are overwhelmingly<br />

motivated by financial gain and<br />

perpetrated by organized crime.<br />

100%<br />

90%<br />

80%<br />

70%<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

Accommodation<br />

100%<br />

90%<br />

80%<br />

70%<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

Accommodation<br />

Education<br />

Education<br />

Financial<br />

Financial<br />

Healthcare<br />

The differences are not just in the origin.<br />

The motives too are significantly<br />

different across industries. Though<br />

increasingly, financial motives are<br />

becoming predominant, in some<br />

areas—like manufacturing and public<br />

administration—espionage are almost<br />

equally strong motives. In healthcare,<br />

curiosity is a major factor.<br />

The kind of data that is targeted also<br />

vary across industries. In Accommodation,<br />

93% of compromised data is payment<br />

data; in education, 72% of data<br />

is personal. Credentials account for a<br />

huge 41% in the Information sector.<br />

A good counter-threat strategy<br />

requires that the breaches are<br />

Information<br />

Manufacturing<br />

External Internal Others<br />

Prof Services<br />

Motive behind breaches<br />

Healthcare<br />

Information<br />

Manufacturing<br />

Prof Services<br />

Public Administration<br />

Public Administration<br />

Financial Espionage Convenience Fun ideology others<br />

Retail<br />

Retail<br />

understood clearly. Each industry<br />

has a different mix of motives, origins<br />

and the kind of data that is targeted.<br />

Since the security budget and<br />

resources are limited, they need to be<br />

channelized properly to optimize the<br />

effectiveness of the security strategy.<br />

Depending on the nature of<br />

threat, the companies will not just<br />

be able to identify the investment<br />

priorities, it may also help an entire<br />

industry segment to come together<br />

to minimize certain threats. In<br />

areas like healthcare and public<br />

administration, a collaborative<br />

approach may be more effective than<br />

siloed approach<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

33


Security<br />

1 In 4 Organizations<br />

Using Public Cloud Has<br />

Had Data Stolen<br />

As per the security report, poor visibility is found to be one of<br />

the greatest challenges to cloud adoption in organizations<br />

By <strong>CIO</strong>&Leader<br />

P<br />

Poor visibility is one of the greatest challenges to<br />

cloud adoption in an organization, according to<br />

McAfee’s Navigating a Cloudy Sky: Practical Guidance<br />

and the State of Cloud Security report. Across<br />

all industries, computing storage and asset protection<br />

are transitioning to the cloud, making it difficult<br />

for IT practitioners to see what is ahead. This<br />

uncertainty and lack of visibility to new environments<br />

are causing some executives to move slowly<br />

or stick to their known paths, while others move<br />

boldly ahead.<br />

“Despite the clear prevalence of security incidents<br />

occurring in the cloud, enterprise cloud adoption<br />

is pressing on,” said Rajiv Gupta, senior vice president<br />

of the cloud security business unit, McAfee.<br />

“By implementing security measures that allow<br />

organizations to regain visibility and the control of<br />

their data, businesses can take advantage of innovative<br />

services and accelerate their business with a<br />

more informed approach to security in the cloud.”<br />

Cloud Services Nearly Ubiquitous<br />

Almost all organizations are well into cloud adoption.<br />

According to the survey, 97% of worldwide IT<br />

professionals are using some type of cloud service<br />

and are concurrently working through issues<br />

34 <strong>CIO</strong>&<strong>LEADER</strong> | <strong>April</strong> 2<strong>01</strong>8


Security<br />

related to visibility and control.<br />

The combination of public and private<br />

cloud is also the most popular<br />

architecture, with 59% of respondents<br />

now reporting they are using a hybrid<br />

model. While private-only usage is<br />

relatively similar across all organization<br />

sizes, hybrid usage grows steadily<br />

with organization size, from 54% in<br />

organizations up to 1,000 employees,<br />

to 65% in larger enterprises with more<br />

than 5,000 employees.<br />

Cloud-First is the Strategy<br />

of Most Organizations, but<br />

in Cautious Decline<br />

Cloud-First is an information technology<br />

strategy that states new projects<br />

should consider using cloud technology<br />

first as opposed to on-premises<br />

servers or software. According to the<br />

report, Cloud-First is the strategy for<br />

IT in many companies and remains a<br />

primary objective. Caution seems to<br />

have taken over for others, as the number<br />

of organizations with a Cloud-First<br />

strategy dropped from 82% to 65%<br />

this year. Despite the reported security<br />

incidents, respondents with a Cloud-<br />

First strategy still believe that public<br />

cloud is safer than private cloud.<br />

Sensitive Data Stored in<br />

the Cloud<br />

The majority of organizations store<br />

some or all of their sensitive data in<br />

the public cloud, with only 16% stating<br />

that they store no sensitive data in the<br />

cloud. The types of data stored run the<br />

full range of sensitive and confidential<br />

information. Personal customer<br />

information is by far the most common,<br />

reported by 61% of organizations.<br />

Around 40% of respondents also store<br />

one or more of internal documentation,<br />

payment card information, personal<br />

staff data or government identification<br />

data. Finally, about 30% keep intellectual<br />

property, healthcare records,<br />

competitive intelligence and network<br />

pass cards in the cloud.<br />

Managing the risk of storing sensitive<br />

data in the cloud means ensuring<br />

the organization has visibility to it. A<br />

focus on fundamental governance and<br />

technological steps, such as requiring<br />

departments and personnel to participate<br />

in asset identification, classification<br />

and accountability helps build<br />

visibility. Data Loss Prevention integration<br />

with cloud providers, including<br />

the use of Cloud Access Security<br />

Brokers, manual or automated data<br />

classification and other technology<br />

steps, will help reduce the risk of sensitive<br />

information flows to and through<br />

cloud services.<br />

Security Incidents Still<br />

Widespread<br />

Prominently, one in four organizations<br />

that uses IaaS or SaaS has had data<br />

stolen, and one in five has experienced<br />

an advanced attack against its public<br />

cloud infrastructure. As organizations<br />

prepare for the European Union’s<br />

General Data Protection Regulation<br />

(GDPR), slated for May 2<strong>01</strong>8, they will<br />

be r<strong>amp</strong>ing up compliance efforts.<br />

Organizations that are more confident<br />

in the ability of their cloud providers<br />

are more likely to have plans to<br />

increase their overall cloud investments<br />

in the coming year, while those<br />

less confident plan to keep their investments<br />

at the current level. Fewer than<br />

10% surveyed, on average, anticipate<br />

decreasing their cloud investment<br />

because of GDPR.<br />

Malware continues to be a concern<br />

for all types of organizations and 56%<br />

of professionals surveyed said they<br />

had tracked a malware infection back<br />

to a cloud application, up from 52% in<br />

2<strong>01</strong>6. When asked how the malware<br />

was delivered to the organization, just<br />

over 25% of the respondents said their<br />

cloud malware infections were caused<br />

by phishing, followed closely by<br />

emails from a known sender, driveby<br />

downloads and downloads by<br />

existing malware.<br />

Respondents<br />

with a cloudfirst<br />

strategy<br />

still believe that<br />

public cloud is<br />

safer than private<br />

cloud<br />

Skills Shortage Decreasing<br />

The shortage of cybersecurity skills<br />

and its impact on cloud adoption continues<br />

to decrease, as those reporting<br />

no skills shortage increased from 15%<br />

to 24% this year. Of those still reporting<br />

a skills shortage, only 40% have<br />

slowed their cloud adoption as a result,<br />

compared to 49% last year.<br />

Best Practices and<br />

Recommendations<br />

Based on findings from this year’s<br />

study, the report concludes with three<br />

best practices that all organizations<br />

should actively work towards:<br />

DevOps and DevSecOps have been<br />

demonstrated to improve code quality<br />

and reduce exploits and vulnerabilities.<br />

Integrating development,<br />

quality assurance and security<br />

processes within the business unit<br />

or application team is crucial to operating<br />

at the speed today’s business<br />

environment demands.<br />

Even the most experienced security<br />

professionals find it difficult to keep<br />

up with the volume and pace of cloud<br />

deployments on their own. Automation<br />

that augments human advantages<br />

with machine advantages, such<br />

as that found in tools such as Chef,<br />

Puppet or Ansible, is a fundamental<br />

component of modern IT operations.<br />

Multiple management tools make<br />

it too easy to for something to slip<br />

through. A unified management<br />

system across multiple clouds with<br />

an open integration fabric reduces<br />

complexity<br />

<strong>April</strong> 2<strong>01</strong>8 | <strong>CIO</strong>&<strong>LEADER</strong><br />

35

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