Crunch by Nuffnang: Issue 5

TREND REPORT
CREATING CONTENT THAT
CAPTURES FROM
THE GET-GO
EVERYTHING STARTS WHEN WE ARE BORN
Human beings are drawn towards visual elements by nature. And this all starts the
moment we are born. Newborn babies, although their visual structure is still poorly
developed, can detect changes in brightness, distinguish between stationary and
active objects, as well as follow moving objects in their visual fields.
As babies, our brains develop a particular visual with meaning, a meaning a newborn
can’t fully understand, but they do know that there is meaning behind it. That explains
why regardless of how young a baby is, they would still be able to turn to find their
mothers when they need them.
Isn’t it amazing how we associate visuals with meaning, even at such an early age?
TODAY
Fast forward to the world we live in today, we are still very much captivated by visual
elements. As a matter of fact, through generations of technological advancement
and uprise of the internet, human beings have learned to adapt and react; now the
use of visualised information serves as a driving factor for many businesses and
corporations.
Well, we are still the visual creatures human beings were born to be.
Visual processing is what our brains are made for. Despite having 5 senses, 70% of
sensory comes from our eyes.
Hence, it wouldn’t come as a surprise to know that visuals are powerful and easy to
understand, especially when compared to mere text. Well, people have always said
that pictures speak a thousand words.
Research proves that people tend to recall 20% of what they read, and 80% of what
they see (visually) and do (meaning). When a photo is seen and has meaning attached
to it, it is very likely that those who saw it are able to recall it afterwards.
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