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Los Angeles 2017 Build Expo Show Directory

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<strong>Build</strong><br />

<strong>Build</strong> business with build expo<br />

CLASS DETAILS<br />

FREE TO ATTEND! ADD CLASSES TO YOUR REGISTRATION BY CALLING 877-219-3976<br />

Tom Woodcock has a long-time reputation of being<br />

one of the foremost experts on sales training<br />

in the United States. His resume includes being<br />

invited to speak to major associations such as the<br />

ASA National and AGC National.<br />

He is nationally known as one of the most dynamic<br />

sales trainers and consultants in the country.<br />

He routinely speaks to thousands of contractors,<br />

sales personnel and suppliers concerning the<br />

sales skills necessary to compete in this intensely<br />

challenging construction industry. His personal<br />

success in sales is well documented and highly<br />

regarded. His latest book; “You’re Not Sellin’,<br />

They’re Buyin’” is comprehensive in developing<br />

the proper sales skills, persona and methodology<br />

to rise above the competition.<br />

His DVD series can literally be used as an individual<br />

or corporate training program. He’s been<br />

featured on CNN and in USAToday as well as<br />

dozens of media outlets across the country. His<br />

high energy approach combined with practical<br />

applications can bring results immediately after<br />

his seminars.<br />

Presented by Tom Woodcock<br />

President :: Seal the Deal<br />

www.tomwoodcocksealthedeal.com<br />

Beating the Low Bid Game: Closing Deals in Construction<br />

WEDNESDAY :: 9:30AM - 11AM<br />

Many contractors struggle to get their clients to pull the trigger. They hope the bid they<br />

turned in will work some magic. Then it doesn’t and they blame the customer. There are<br />

techniques to be in a better position with the customer and tilt the scales. Few practice them<br />

effectively.<br />

1. What’s my position with the customer?<br />

2. How do I make sure my bid is the benchmark?<br />

3. Why am I always second?<br />

4. What is my “real” close rate?<br />

5. How do I eliminate my competition?<br />

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers<br />

Beating the Low Bid Game: Getting the Next Job<br />

THURSDAY :: 9:30AM - 11AM<br />

Getting the second job after winning or losing the first can be a challenge. Your posture after<br />

success or failure is critical to the next opportunity. Many contractors and vendors create<br />

their own issues in relation to securing additional business. Even though they’ve just finished<br />

a deal with the customer. What are the ways of getting that next opportunity?<br />

1. What to do after a loss or win?<br />

2. Why do I have to compete on every project?<br />

3. What should my expectations be of my customer?<br />

4. How do I self evaluate?<br />

5. How do I gain customer loyalty?<br />

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers<br />

Construction Industry Sales Nuts and Bolts : keynote<br />

WEDNESDAY :: 1:15PM - 2:15PM<br />

Many contractors have never been instructed on the basics of selling in their industry. They regularly make the same mistakes over and<br />

over again, losing them project after project. Often, they’ve neglected to develop a method to their sales madness and shoot from the hip.<br />

This can result in poor performance, low profitability or worse, failure. We will cover:<br />

1. Proper sales discipline<br />

2. Setting targets<br />

3. Maintaining customers<br />

4. Expanding customers<br />

5. Profit focused selling<br />

Expectations in sales improvement can be expected in attending. Sales non-improvement can be expected by not attending.<br />

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers<br />

Maximizing Associations to Gain Customers: keynote<br />

THURSDAY :: 1:15PM - 2:15PM<br />

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues money and don’t<br />

maximize the effectiveness of the association. We will layout how to determine what associations to join, how to work them and get business<br />

from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association!<br />

Work them to the fullest and you’ll never make a cold call again!<br />

Target Audience: Architects, General Contractors, Subcontractors, and Suppliers<br />

expo<br />

8<br />

www.buildexpousa.com :: 877.219.3976

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