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Discover the single biggest mistake people make when starting list building

http://sl-m.co/ma-emc Several years ago, it was super easy to put together a good list of subscribers fast. Most likely because electronic messaging was a new thing still to most people, so they easily offered their email address in return for a cheap report and regular updates


http://sl-m.co/ma-emc

Several years ago, it was super easy to put together a good list of subscribers fast. Most likely because electronic messaging was a new thing still to most people, so they easily offered their email address in return for a cheap report and regular updates

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<strong>Discover</strong> <strong>the</strong> <strong>single</strong> <strong>biggest</strong> <strong>mistake</strong> <strong>people</strong> <strong>make</strong> <strong>when</strong> <strong>starting</strong> <strong>list</strong><br />

<strong>building</strong><br />

Several years ago, it was super easy to put toge<strong>the</strong>r a good <strong>list</strong> of subscribers<br />

fast. Most likely because electronic messaging was a new thing still to most<br />

<strong>people</strong>, so <strong>the</strong>y easily offered <strong>the</strong>ir email address in return for a cheap report<br />

and regular updates.<br />

That’s not how it is nowadays.<br />

A big problem is, <strong>the</strong>re are still information documents that demonstrate <strong>list</strong><strong>building</strong><br />

strategies from that are outdated now. Even a few new documents<br />

triumph this rehashed garbage, simply because <strong>the</strong> product creator hasn’t built<br />

a subscriber <strong>list</strong> in <strong>the</strong> last decade.<br />

This is why <strong>list</strong> builders today are producing a large quantity of problems for<br />

<strong>the</strong>mselves. And one of <strong>the</strong> <strong>biggest</strong> <strong>mistake</strong>s <strong>the</strong>y’re making is to offer more<br />

outdated information in exchange for contact details.<br />

The name “lead magnet” should be your first reason that you can’t offer a load<br />

of rubbish. This isn’t <strong>the</strong> time to be satisfied with some RR offering that hasn’t<br />

been of any real use ever.<br />

Forget about using that resell rights report that was discredited long ago. And<br />

don’t even think about offering something value-less just because you’re giving<br />

it away for free.<br />

Be sure of this, if you offer any of <strong>the</strong>se daft things <strong>the</strong>n you’ll be <strong>the</strong> one<br />

looking at tiny double-digit subscriber quantities while wishing about five and<br />

six-figure <strong>list</strong>s.<br />

So, let me tell you <strong>the</strong> whole truth about creating a lead magnet that really<br />

pulls in precisely targeted subscribers and gets <strong>the</strong>m eager to join your<br />

subscribers <strong>list</strong> (and see your offers).<br />

Take a gander at <strong>the</strong>se few ideas...<br />

Tip 1: Give Email Opt-Ins What They Want<br />

Don’t guess what your target market wants. Instead, put your shoulder to <strong>the</strong><br />

wheel and do some market research.


A good method to do this is to go to websites like Amazon.com and<br />

Clickbank.com, check out what’s selling like mad in your marketplace, and <strong>the</strong>n<br />

create something almost identical to offer to your prospects. It’s a reasonable<br />

guess if your market is already offering money to grab a specific type of book –<br />

such as a power-lifting book or a graphics editing guide, for example — <strong>the</strong>n<br />

<strong>the</strong>y’ll snap it up <strong>when</strong> you offer it in exchange for <strong>the</strong>ir email.<br />

Tip 2: Produce Something People Will Refer To More Than Once<br />

The more often an opt-in uses your lead magnet product, <strong>the</strong> more <strong>the</strong>y’ll take<br />

notice of your face, affiliate links and calls to action. This is <strong>the</strong> value of why<br />

you’ll want to produce a resource or tool that <strong>the</strong>y’ll use frequently. Examples<br />

include:<br />

• Useful equipment <strong>list</strong>.<br />

• A noddy guide.<br />

• An app or ano<strong>the</strong>r piece of software.<br />

So maybe you had an ebook in mind. No problem. Just be sure this document<br />

or report has included something <strong>people</strong> will refer to often. For example, if it’s<br />

a weight loss report, <strong>the</strong>n you might include meal plans and recipes.<br />

Next tip…<br />

Tip 3: Give It Value<br />

The 1st tip was to <strong>make</strong> your product desirable. Now, this final tip is to be sure<br />

your offer is perceived as being valuable also. Consider it as something that<br />

you should be able to happily charge money for — $17, $27, $97 or more.<br />

As you can imagine, a lot of <strong>list</strong> builders <strong>make</strong> <strong>the</strong> <strong>mistake</strong> of using a low-value<br />

product as an ethical bribe. They think that since <strong>the</strong>y’re giving it away, <strong>the</strong>n<br />

<strong>the</strong> ebook itself shouldn’t be worth much. You must do just <strong>the</strong> opposite.<br />

Make <strong>the</strong> product desirable and astonish your new sign-ups. Show <strong>the</strong>m that<br />

your free offers that are even better than what o<strong>the</strong>rs are selling. This not only<br />

boosts your opt-in rate, it will raise your funnel conversion rate too as<br />

subscribers rush to buy what you’re selling.


Last Word…<br />

A quality giveaway needs to live up to its name so that it attracts opt-ins. But<br />

your ethical bribe also needs to be working hard for you to convert <strong>the</strong>se<br />

subscribers to grab <strong>the</strong>ir credit cards. If you use <strong>the</strong> tips above, you’ll be well<br />

on your way to creating free products that builds massive <strong>list</strong>s.<br />

Of course, what you’ve learned so far is just <strong>the</strong> tip of <strong>the</strong> <strong>list</strong>-<strong>building</strong> iceberg.<br />

If you want to know what <strong>the</strong> best email marketers in <strong>the</strong> world do to build<br />

big, responsive <strong>list</strong>s, <strong>the</strong>n you’re going to want to look into our E-Marketers<br />

Club. Check it out right now so that you too can discover <strong>the</strong>se <strong>list</strong> <strong>building</strong><br />

secrets for yourself.<br />

Thank you for reading this info-doc.<br />

You can get more information about affiliate marketing, email marketing and<br />

<strong>list</strong> <strong>building</strong> at:<br />

https://StevenLucasMarketing.com<br />

https://sloby.com<br />

https://discover-im.com

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