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So all you have to do is aim,” says Rife.<br />

With a growing trend for high-MOI mallets<br />

on tour, as the world’s best golfers seek to<br />

To achieve ultra-high MOI it requires a<br />

take nerves out of the equation when they<br />

stand over high-pressure putts worth<br />

really big putter head that is usually a<br />

combination of ultra-light aluminium and<br />

hundreds of thousands of dollars, putter<br />

designer Guerin Rife set himself a<br />

stainless steel that is about three times<br />

heavier. The ER9 features a milled 6061<br />

challenge to design a putter with double<br />

aluminium body with strategically located<br />

the MOI of many of the most popular high<br />

MOI head designs on tour.<br />

hollow cylinders running the length of the<br />

head from face to rear along the extreme<br />

“I noticed more and more lately that many<br />

heel and toe to receive sizeable steel<br />

weights. This design keeps the overall size<br />

players on the PGA Tour are opting for<br />

high MOI oversized putter head designs,”<br />

down to manageable levels while still<br />

achieving an astonishing 10,000 MOI.<br />

comments Rife. “They have to stand over a<br />

4-foot putt worth $200k to $1m that will<br />

The head shape is essentially<br />

change their life. The pressure can be<br />

square with a wide central cavity<br />

paralysing.”<br />

framed by alignment lines along<br />

each side and a single line in the<br />

The nerves don’t have to take over too<br />

center. This shape allows for a<br />

much for an extremely costly miss, so<br />

full range of short to long rod<br />

highly stable putter designs that help to<br />

weights to dial in swing weight<br />

counter some of the potentially damaging<br />

based on shaft length, grip<br />

effects of pressure and nerves make<br />

weights and counter<br />

absolute sense.<br />

weights. To help<br />

reduce the size<br />

MOI, or Moment of Inertia, is essentially an<br />

visually, the ER9’s<br />

object’s resistance to twisting. “For a putter,<br />

aluminium body is<br />

that translates to a rock steady swing path<br />

anodized in a dark<br />

and an enlarged area of forgiveness off the<br />

grey satin finish.<br />

face.

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