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2018 ISSUE 2<br />
NOTES FROM NATIONAL INTERSTATE INSURANCE FOR OUR PARTNERS IN RISK<br />
For some companies<br />
THERE IS<br />
NO DRIVER<br />
SHORTAGE.<br />
See page 16 for ideas to increase driver retention and make<br />
your company a place where drivers want to work.<br />
Economic Outlook<br />
by Bob Costello<br />
on page 24
Contents2018 ISSUE 2<br />
LETTER FROM THE PRESIDENT AND CEO 3<br />
EXTRA MILERS JOE DARWAL, MEGAN BENDER, HOLLY SPEARS AND JELENA POVICH 4<br />
5 WAYS TO INFLUENCE YOUR INSURANCE RENEWAL 9<br />
EXECUTIVE SPOTLIGHT: STEVE WINBORN 10<br />
PRODUCT SPOTLIGHT: WASTECAP 12<br />
INSURANCE IN PLAIN ENGLISH: REINSURANCE 101 14<br />
While the team at National Interstate works hard every day to provide an insurance experience built around you, it is not always easy to<br />
provide world-class customer service every day to every customer. But, I like to think that as a company, we do often get things right, and in<br />
the long run, that extra effort really matters. Which is why I was so thrilled to recently receive the following message from one of our longtime<br />
customers, Dennis Altnow, CEO of Tiger Lines. Dennis forwarded me an email he sent to an insurance broker who was soliciting his business.<br />
With his permission, I’d like to share it here as Dennis captures the essence of what our 700+ team members seek to provide every day. Thank<br />
you, Dennis – I can’t think of a better testimonial, and thank you to all of our hardworking National Interstate employees who go the extra mile<br />
every day.<br />
Sincerely,<br />
Letter from the President and CEO<br />
TONY MERCURIO<br />
THE SECRET SAUCE TO INCREASING<br />
DRIVER RETENTION 16<br />
Dear (insurance broker):<br />
Tony Mercurio<br />
President & CEO<br />
INDUSTRY & ECONOMIC OUTLOOK BY BOB COSTELLO 24<br />
TRENDING TECHNOLOGY 26<br />
WORD SEARCH 28<br />
Thank you for reaching out to us!<br />
Your offer of a cheaper alternative, in my humble opinion and experience, may not be cheaper nor sustainable in the long term. As you are<br />
aware, there is a significant difference between low price, and lowest cost; between market pricing, and risk management.<br />
Allow me to clarify!<br />
Previous to our current arrangement, since 1977, I have participated in the annual insurance rate shopping exercise which was neither<br />
productive nor cost effective. We were constantly subject to the wild ride of the insurance market cycles.<br />
Subscriptions:<br />
In contrast to this circus, our rates have remained consistent for almost a decade on the front end yet have contributed significantly to the<br />
bottom line on the back end through our captive distributions. This arrangement has allowed us to regard our Risk Program as a profit center<br />
rather than a necessary evil. These distributions have only been made possible through the Safety Culture we have been a part of via consistent<br />
risk data feedback, workshops, captive group advisory board and safety committees (meeting four times per year), peer group feedback and<br />
insightful but intense quarterly claims meetings with our local broker. All together, these activities have allowed us to focus on what really<br />
matters; controlling our losses and running our business efficiently while minimizing our risks.<br />
Extra Mile magazine is a free, quarterly publication offered by National Interstate Insurance Company in<br />
support of its customers. To subscribe, call 800-929-1500 or email amanda.genther@natl.com.<br />
Publisher:<br />
Established in 1989, National Interstate Insurance is one of the leading specialty property and casualty<br />
insurance companies in the country. Offering more than 30 different insurance products, including traditional<br />
insurance, innovative alternative risk transfer (ART) programs for commercial companies and insurance for<br />
specialty vehicle owners. Its customized solutions are made possible by its talented and dedicated team<br />
members. National Interstate employs over 700 employees in offices in Northeast Ohio, HI, and MO.<br />
© 2018 National Interstate Insurance Company<br />
natl.com/facebook<br />
natl.com/linkedin<br />
natl.com/twitter<br />
natl.com/youtube<br />
Editorial Contributors:<br />
Mark Adriance<br />
Norris Beren<br />
Bob Costello<br />
Lauren Fronczek<br />
Amanda Genther<br />
Jody Jordan<br />
Tony Mercurio<br />
Chris Mikolay<br />
Kate Mitchell<br />
The service we receive from our broker at Dillon Risk is world-class with a local touch. Our carrier is personal to the point where I am afforded<br />
biannual meetings with National Interstate’s CEO and his executive staff. That would be impossible within any other insurance carrier scenario.<br />
Once again, thank you for your interest in Tiger Lines. I really do understand and appreciate that there is a huge place for many insurance<br />
brokers in the insurance market place. However, as noted, we have been with National Interstate and our insurance broker since 2007 and,<br />
because of the above reasoning, believe it’s still the most practical and logical choice for us. At this point, we have no intention of changing.<br />
Best Regards,<br />
Dennis Altnow<br />
CEO<br />
Tiger Lines LLC<br />
3
Spotlights<br />
in Claims<br />
Too often in our industry, people love to Monday morning<br />
quarterback, especially when it comes to claims handling.<br />
We asked four of our Claims employees to share a specific<br />
claim outcome that they are most proud of – an outcome<br />
that was not just beneficial for our company, but also for<br />
the insured and claimant. Here are a few times when<br />
claim handling went right.<br />
In my instance, our<br />
insured driver was<br />
attempting to get off of<br />
a highway exit in the<br />
early morning hours.<br />
Our driver came up on<br />
a motorcyclist, resulting<br />
in a rear-end collision.<br />
The motorcyclist was<br />
propelled off of his<br />
motorcycle and scene<br />
photos and video footage<br />
captured the motorcycle underneath our insured’s semi-truck.<br />
Megan BenderClaim Representative<br />
The claimant in this case was an active member of the military who<br />
was on a leadership track to make General. As a result of the collision,<br />
he injured his wrist and sustained a head injury. Through the military<br />
medical facility he has access to, he was able to treat his injuries.<br />
Meet Megan<br />
What is the last book you read?<br />
Would you recommend it, and why?<br />
The last book I read was Extreme Ownership by Jocko Willink and Leif<br />
Babin. I would highly recommend this book as it provides a lot of good<br />
insight and direction into how to be an accountable leader who enlightens<br />
others to have the same accountability. It focuses on leading by example<br />
and not placing blame on others, but rather taking personal responsibility<br />
and working to find solutions.<br />
What are you personally most proud of?<br />
I am most proud of my Catholic faith and my family. My husband Dan and<br />
I have two girls - Madelyn Sophie, who is three years old, and Maria Rose,<br />
who turns two this month. We are also expecting our third girl in May!<br />
If I wasn’t working in claims, I would be…<br />
Working as a counselor of some sort.<br />
Very early on in the process, I reached out to the claimant and made<br />
contact. In terms of Personal Property Damage, we were able to<br />
take care of this very quickly. While no time is a good time to be<br />
unexpectedly off from work due to injury, this was a particularly bad<br />
time for the claimant as he was up for a review for his next promotion.<br />
To ease some of his concerns, I continued to maintain communication<br />
to keep him aware of where National Interstate was in the process,<br />
speaking at great length multiple times per week, all while assuring<br />
him that we would handle his claim fairly.<br />
Within less than two months of this claim being reported, we were<br />
able to reach an early, fair resolution without litigation. It was a<br />
resolution that both the claimant and insured were very happy with.<br />
The moral of the story is that timely claim reporting coupled with early<br />
contact with the claimant will usually result in better outcomes and<br />
lower claim costs.<br />
What are three words your co-workers would<br />
use to describe you?<br />
I think my co-workers would describe me as devoted, responsible<br />
and fun-loving.<br />
What motivates you to get out of bed each day?<br />
My family motivates me to get out of bed each day. I strive to be the best<br />
person both at work and at home, and to do the best that I can for them<br />
each and every day!<br />
Any pets?<br />
No Pets. We have a great arrangement with my dad’s dog, Rudy. He is a<br />
labradoodle that we will occasionally watch for extended periods of time,<br />
but then he returns home. My girls love him, and it is a good reminder that<br />
our lives are too hectic for us to get a dog right now!<br />
4<br />
5
Holly Spears<br />
Senior Claim Representative<br />
During my tenure with<br />
the company, I have had<br />
significant experience in<br />
dealing with fire losses.<br />
In my case, our customer<br />
was driving down the<br />
highway and felt his<br />
vehicle shimmy a little<br />
bit. After checking his<br />
mirrors to see if he had<br />
hit anything, he instead<br />
noticed smoke coming from the rear of the trailer. He safely pulled<br />
over onto the side of the roadway and jumped out to the trailer to see<br />
what had happened. At this point, flames had begun to significantly<br />
overtake the trailer, causing the driver to retreat back to the front of<br />
the tractor to retrieve his fire extinguisher. Unfortunately, the trailer<br />
was already fully engulfed in flames. When the fire department arrived<br />
on scene, they had a difficult time controlling the blaze due to the<br />
cargo on board – vegetable oil and other food products. Each time,<br />
fire personnel attempted to extinguish the fire, the oil only acted as<br />
an accelerant, reigniting the flames again and again. It took over 30<br />
minutes to fully put out the blaze and by this point the trailer and<br />
tractor were both completely engulfed.<br />
The semi-truck was towed to a towing and recovery facility, and while<br />
it was there, I sent a Cause and Origin Expert out to determine what<br />
caused the trailer to catch fire in the first place. Even though both the<br />
Meet Holly<br />
What is the last book you read?<br />
Would you recommend it, and why?<br />
I’m in the process of reading The Iliad by Homer, and I say “in the process”<br />
because it’s over 700 pages long. It’s a lot to comprehend, so reading it<br />
slowly is the way to go. I would absolutely recommend it to anyone who<br />
loves to dive into a book and stay there for a while.<br />
What are you personally most proud of?<br />
My strong will. Someone once told me, “When someone tells you that you<br />
can’t do something, you tell them ‘Watch me,’ and then you go do it.”<br />
If I wasn’t working in claims, I would be…<br />
Either an English Literature teacher or a History teacher.<br />
trailer and tractor were burnt down to the rails, the Cause and Origin<br />
Expert was able to determine that a brake issue caused the brakes<br />
to seize, creating friction and sparks – which then caused the fire.<br />
Thankfully, our driver was unharmed.<br />
When I received this claim, I immediately worked with the tow facility<br />
to reduce the insured’s towing expenses to a more acceptable amount,<br />
as they initially were inflated given what was towed to the facility.<br />
The insured and I created a united game plan to execute, one in<br />
which we were constantly speaking to one another and able to build a<br />
relationship. We spoke with the cargo insurance carrier and got them<br />
to cover part of the towing invoice because the cargo was also mostly<br />
destroyed and the tower had to remove what was left of it in order<br />
to safely tow our vehicle away. The trailer was self-insured, meaning<br />
National Interstate could not handle that loss, however I was able to<br />
quickly handle the total loss of the tractor and get the insured back to<br />
his pre-loss condition in regard to being down a unit and getting him<br />
paid quickly and accordingly per the policy.<br />
Overall, this claim settled in around two months, which is average for<br />
fire losses. I was proud that I was able to negotiate and reduce costs<br />
for the tow bill, because when you are dealing with a towing facility,<br />
every day counts for the insured. Every day is another bill for them,<br />
and I was able to quickly recognize that and work with multiple parties<br />
and carriers to create a fair and equitable resolution.<br />
What are three words your co-workers would<br />
use to describe you?<br />
Diligent, committed and opinionated<br />
What motivates you to get out of bed each day?<br />
The gym. Those weights aren’t going to lift themselves!<br />
Any pets?<br />
Madison, a Chow/Shepherd mix; Frankie J, a big, white cat; and Sophie, a<br />
dark gray, long hair cat.<br />
Joe Darwal<br />
Claim Attorney<br />
The claim outcome<br />
that I am most proud of<br />
occurred in Las Vegas,<br />
Nevada. The claimant<br />
was riding atop one of our<br />
insured’s double decker<br />
buses, and as the bus<br />
was approaching a local<br />
strip hotel, the claimant<br />
fell down from the second<br />
story to the first floor of<br />
the bus, striking her head. All of the witnesses to this accident were<br />
her family members. Based on this fact and discrepancies regarding<br />
whether a hard stop occurred, we had a claimant who would present<br />
well to a judge and jury in a difficult legal venue.<br />
However, there were additional features with this case that added<br />
further difficulty. First and foremost, our claimant was a teacher<br />
vacationing in Las Vegas from the United Kingdom. She received her<br />
medical treatment in the UK, and while her medical specials in the<br />
U.S. were somewhat high, her medical treatment would have been<br />
free in the UK. The claimant had a confirmed traumatic brain injury,<br />
which completely changed her life post-accident. She could no longer<br />
work as many hours, do household chores or be out in public for long<br />
periods of time.<br />
Meet Joe<br />
What is the last book you read?<br />
Would you recommend it, and why?<br />
Scorpions: The Battles and Triumphs of FDR’s Great Supreme Court Justices<br />
by Noah Feldman. This book is great for any History fan who wants to take<br />
a peek into the proverbial back room of the politicians, lawyers and judges<br />
who shaped our country.<br />
What are you personally most proud of?<br />
Winning the American Association for Justice Mock Trial National<br />
Championship while at the University of Akron School of Law and now<br />
being able to coach the very same program.<br />
My favorite podcast is:<br />
Hardcore History by Dan Carlin.<br />
Traditionally, this kind of claim in this type of venue has a very<br />
high exposure should it go to trial. From our analysis, we believe<br />
that a verdict would have come from a jury had we taken this to<br />
trial, possibly above our policy limits. I recommended that rather<br />
than trial, we instead go into mediation. Normally, when I go into<br />
a mediation, I prefer to not have an opening statement because it<br />
tends to stall settlement negotiations instead of positively pushing<br />
them forward. Rather than having an opening statement in this<br />
case, I asked the claimant to tell us her story – how her life has<br />
changed and what she believes would be a fair resolution. Following<br />
her narrative, settlement negotiations began.<br />
In the end, we reached a fair settlement that our insured was very<br />
happy with. A couple of months after the settlement, I received an<br />
email from the claimant via our insured thanking both of us for the<br />
mediation and our handling of her claim. She was grateful for not only<br />
having the opportunity to tell us her story, but for the respect that we<br />
showed to her throughout the process and ensuring that all of her<br />
expenses were covered and that she would be able to live her life in<br />
the same fashion she had before the accident. I can tell you that it’s<br />
not every day that I receive an email from a claimant like this one and<br />
it has definitely stuck with me.<br />
If I wasn’t working in claims, I would be…<br />
Working as a litigation attorney for a civil defense firm.<br />
What are three words your co-workers would<br />
use to describe you?<br />
Confident, ambitious and social.<br />
What motivates you to get out of bed each day?<br />
The expectations that I have for myself.<br />
My favorite TV show is:<br />
Seinfeld.<br />
6<br />
7
Jelena Povich<br />
Senior Claim Representative<br />
My area of claim<br />
specialty is in workers’<br />
compensation and I<br />
recently had a claim<br />
in which the claimant<br />
was involved in a motor<br />
vehicle accident after<br />
losing control of his work<br />
vehicle and drifting into<br />
the highway median.<br />
Another vehicle then<br />
struck his truck at the gas<br />
tank, causing the truck to erupt in flames. Our insured’s employee<br />
suffered 12% burns to his body as a result of the fire. Additionally, the<br />
accident did not occur in his home state, meaning we transported his<br />
care across state lines to one of the best burn centers in the country<br />
where he lived.<br />
In this case, our insured’s employee not only drove his vehicle for<br />
a living, but he also lived in his truck. After he was released from<br />
Meet Jelena<br />
What is the last book you read?<br />
Would you recommend it, and why?<br />
The last book I read was Is Everyone Hanging Out Without Me? (And Other<br />
Concerns) by Mindy Kaling. I would definitely recommend it and found it<br />
very empowering!<br />
What are you personally most proud of?<br />
I am most proud of the relationships that I have in my life including my<br />
family, boyfriend and my friends. As I grow older, it’s amazing watching all<br />
of our accomplishments unfold!<br />
If I wasn’t working in claims, I would be…<br />
Selling conch shells on the beaches of Turks and Caicos.<br />
emergency medical care, he did not have a home to return to, which is<br />
concerning in a case like this for a couple of reasons. With after-burn<br />
care, we were very worried about the spread of infection and ensuring<br />
that the claimant was continuing his wound and medical care. With<br />
that said, I was able to secure a long-term stay at a hotel, which<br />
afforded him a place to stay while he was healing. I also assigned<br />
a local Nurse Case Manager to his case to assist in the management<br />
of his care. The nurse was key in the claimant’s recovery as she was<br />
able to visit him regularly to confirm his care was maintained and his<br />
wounds were kept clean.<br />
Throughout the course of his care, we communicated often, so I<br />
developed a close relationship with him. He healed surprisingly quickly,<br />
and soon after, I was able to offer him a fair settlement to resolve his<br />
claim. He was highly-motivated to get back to work. I’m proud that in<br />
this situation, I was able to get the insured’s employee back to work<br />
as swiftly and safely as possible.<br />
What are three words your co-workers would<br />
use to describe you?<br />
Positive, approachable and bubbly<br />
My favorite movie is:<br />
Silver Linings Playbook.<br />
What motivates you to get out of bed each day?<br />
Learning new things has always been a great motivator for me. Working in<br />
the claims area is great for that because every day is different!<br />
Any pets?<br />
I have a soft-coated Wheaton Terrier named Josie. She is only 3 months old<br />
and is the best.<br />
5<br />
Do not dread renewal time, embrace it. When your insurance renewal is approaching, use these tips to<br />
W A Y S T O I N F L U E N C E<br />
Y O U R I N S U R A N C E<br />
R E N E W A L<br />
avoid a last-minute fire drill, unplanned changes or misguided surprises. With ample timing, this list of<br />
practical and proven risk financing tips will help you earn the best results from your next renewal.<br />
1The THINK FINANCING RISK, NOT BUYING INSURANCE. savviest insurance buyers take into consideration<br />
how they are going to manage risk over a time horizon 1<br />
much longer than a 1-year insurance contract. They also<br />
consider how they will balance collateral and cash flow by analyzing and understanding the ways in which large<br />
deductibles, varying retentions, captives and other insurance products will impact their business over time. Often, a<br />
cheap, short-term option can lead to years of heartburn.<br />
MEET YOUR UNDERWRITER. Ask your insurance broker to facilitate a meeting with your current insurance carrier<br />
well in advance of your renewal. Ask what influences 2<br />
his or her pricing decisions, and how you can improve as a risk<br />
in their eyes. Address any concerns the insurance company personnel may have, and work on developing a healthy<br />
partnership so you are best positioned for the renewal.2<br />
EMBRACE TECHNOLOGY, particularly in-cab video technology. We believe, particularly as Excess pricing has<br />
3<br />
significantly hardened and jury verdicts can be unpredictable, the best insurance policy against large claims can be<br />
in-cab video cameras. Not only does a recording stand as an irrefutable witness, with coaching, you can improve<br />
driver behavior.<br />
AVOID HIRING YOUR CLAIMS. Incorporate Physical Abilities Testing (PAT) programs into your hiring process, and<br />
4<br />
ensure you are enforcing your hiring guidelines. A driver who is unable to physically perform the duties of the job<br />
could end up costing your operation hundreds of thousands of dollars in potential workers’ compensation claims.<br />
Make sure you are consistent throughout your hiring process.<br />
TAKE THE RIGHT AMOUNT OF RISK. Work with a seasoned insurance professional to evaluate how much risk<br />
a transportation company of your size should take. 5<br />
What risk can you control and should you retain, and what risk<br />
should you transfer? Understanding this distinction can help reduce your overall cost of risk.<br />
Don’t wait, talk with your agent now about which of these tips would be most impactful for your next renewal.<br />
JODY JORDAN<br />
8<br />
Business Development Manager<br />
9
Executive Spotl ight<br />
Steve Winborn<br />
SVP Claims and Risk Management<br />
In your own words, can you tell me what you do?<br />
I have the privilege of leading National Interstate’s Claims and Risk<br />
Management functions. This includes claim operations in Richfield, St.<br />
Louis and Hawaii. Given the mobile nature of our niche products, our<br />
claims professionals adjust hundreds of millions of dollars in claims<br />
each year in every jurisdiction across the U.S. The Claims and Risk<br />
organization serves our insureds in their time of need and provides a<br />
superior level of personalized communication and customer focus. We<br />
deliver on the promises that are at the core of each insurance policy<br />
we provide.<br />
What are the most import decisions you make as a leader?<br />
The environment in Claims and Risk is fast-paced, and our approach<br />
is one of proactive, aggressive claim handling to achieve fair, costeffective<br />
resolutions. Therefore, it isn’t any one major decision that<br />
you make that is the most important, but instead it is a series of<br />
hundreds of everyday decisions you must properly and quickly make<br />
that moves the needle in a positive direction. In building out the Claims<br />
and Risk departments, there is no more critical decision than choosing<br />
the best new claims and risk professionals to join our team and serve<br />
our customers well.<br />
You spent some time as the Vice President of Operations for<br />
Vanliner, our subsidiary. Can you share how your experience there<br />
prepared you for your position at National Interstate?<br />
I began my insurance career at Vanliner, the leader in moving and<br />
storage insurance, in 1997 and held a variety of positions in various<br />
areas including Claims, Legal, Risk Management, the TransProtection<br />
Insurance Agency and Operations. These varying assignments gave<br />
me a more holistic understanding of how critical it is to have each<br />
major area of the company working together to achieve sustained<br />
success. Vanliner’s unique understanding of and commitment to the<br />
moving and storage industry, strong long-term relationships with its<br />
customers, along with its culture of prompt personalized customer<br />
service, prepared me well for the way National Interstate, as a<br />
specialty carrier, serves all its unique niche product segments.<br />
In what ways have you seen National Interstate change during<br />
your time here?<br />
Since the Vanliner acquisition in 2010, the company’s largest to date,<br />
I’ve seen National Interstate continue to grow responsibly with a<br />
focus on profitable, quality new business. Growth is in the company<br />
DNA. Along the way, our company has maintained its own unique<br />
feel and culture, while blending in the best new ideas, processes, and<br />
opportunities offered from our subsidiary and parent companies.<br />
Can you name a person who has had a tremendous impact on your<br />
career? How did this person impact your life?<br />
Two people. The first is my mother. She was a working mom, who<br />
somehow managed to balance work and family with a tireless work<br />
ethic. She valued education, supported my career aspirations, always<br />
treated others with respect and modeled selfless servant leadership.<br />
The second was an early hockey coach who was both an attorney and<br />
successful businessman. He helped inspire my passion for business<br />
and law, which I first pursued as individual disciplines and roles, and<br />
eventually was able to combine in my career in insurance, claims and<br />
risk management.<br />
What are you most proud of?<br />
Being a good spouse to Kathleen and father to our two daughters.<br />
Raising responsible, independent, empowered young women who will<br />
make their mark on this world pursuing their own chosen passions in<br />
speech pathology and law is something to be proud of.<br />
What motivates you to get out of the bed in the morning?<br />
The joy I get watching my 14-year old mutt wait for me to let her out<br />
and bound down our porch steps like a puppy for the first time, having<br />
coffee with my family and hearing about their plans for the day ahead<br />
before I head off to work and the ever-changing challenges that my<br />
work presents me each day I arrive at National Interstate.<br />
What do you enjoy doing when you are not working?<br />
Spending time with my wife and two adult daughters, watching or<br />
traveling to an occasional St. Louis Blues or St. Louis Cardinals game,<br />
traveling to and exploring new places in the U.S. or abroad, walking to<br />
town and watching action or science fiction movies on the home theater.<br />
What have you been listening to in your car to and from work?<br />
Local news and sports radio; I’m still learning all I can about my new city.<br />
If you could trade places with any other person for a week,<br />
famous or not, living or dead, real or fictional, with whom would<br />
it be?<br />
Han Solo, so that I can travel the galaxy in the Millennium Falcon and<br />
hang with Princess Leia.<br />
What book have your read that you would recommend others to<br />
read and why?<br />
Anything from Stephen R. Covey (start with The 7 Habits) to be<br />
effective in business and life, John O’Leary (On Fire) to be inspired<br />
and Dave Ramsey (start with The Total Money Makeover) for personal<br />
finance and leadership.<br />
10<br />
11
PRODUCT SPOTLIGHT:<br />
WASTECAP ALTERNATIVE<br />
RISK PROGRAM<br />
Ace Disposal opened their state-of-the-art facility to fellow WasteCap members, agents and guests for a tour during the November 2017 Advisory Board Meeting.<br />
When someone mentions a garbage man to you, what are the first<br />
thoughts that come to mind? For me, I likely think of words that are<br />
very different than yours. Innovative. Accountable. Problem Solver.<br />
Entrepreneurial. Progressive. Strong work ethic. Adaptable. Pillar of<br />
their community. Early riser!<br />
I’ll be honest, before I started working in this industry five years ago,<br />
I didn’t give much thought to what happened to my garbage after<br />
I set it on the curb every Monday night. When National Interstate<br />
launched WasteCap, an Alternative Risk Transfer, or ART insurance<br />
program in 2013, it was clear that the insurance industry had<br />
neglected the waste and recycling industry in the same way.<br />
Created from a need to provide both an innovative and stable<br />
insurance product to best-in-class waste haulers and recyclers,<br />
WasteCap is comprised of progressive operators who wanted<br />
a different way to finance risk. These owners grew tired of the<br />
fragmented insurance market.<br />
Over the past six months, there has been more interest than ever<br />
before on how to join this exclusive ART program. It is clear that<br />
industry leaders are looking for a better way to ‘skin the cat’ when<br />
it comes to insuring their assets and managing risk. Elite operators<br />
understand the importance of taking on more risk, managing safety<br />
and being rewarded for their success.<br />
Are you a fit for WasteCap?<br />
We have operators from the east coast to west coast and everywhere<br />
in between. If you currently pay at least $200,000 in insurance<br />
premiums, have a continued focus on safety, maintain a strong balance<br />
sheet and are willing to bear some risk, you should contact me.<br />
One last thing about WasteCap – we work with an appointed agency<br />
distribution as it is critical for us to have partners who understand<br />
both Alternative Risk Transfer and the complex nature of the waste<br />
industry. I can introduce you to one of our select agency partners if<br />
your agent doesn’t represent WasteCap.<br />
For more information on WasteCap, please contact the author<br />
of this article, Lauren Fronczek at 800-929-1500 x1141 or<br />
lauren.fronzcek@natl.com.<br />
➼<br />
➼<br />
➼<br />
WHAT ARE THE PROGRAM BENEFITS OF WASTECAP?<br />
Take Control: Unlike traditional insurance, you pay your<br />
premium into a customized program and, with your favorable<br />
loss experience, you could receive funds back along with<br />
investment income.<br />
Continuously Improve: Enhance your operation with our<br />
superior risk management services, consultants and tools.<br />
Collaborate: Work together and share best practices with other<br />
like-minded, best-in-class members that have the same safetycentered<br />
mindset you have. Our members take full advantage<br />
of this and may call a fellow member for a variety of reasons,<br />
such as when they are vetting new technology to pick their<br />
brain on their experience with that new system. Or, perhaps<br />
a member recently put together a comprehensive Lock Out/<br />
Tag Out procedure and wants to share the experience with<br />
the group.<br />
➼<br />
➼<br />
➼<br />
Personalized Service: Get to know your program team and<br />
senior management at your insurance company at twice-ayear<br />
Advisory Board Meetings.<br />
We Have Your Back: With a dedicated claims handling team<br />
focused specifically on waste transportation operations, we<br />
strive to be your best partner on your worst day.<br />
Stability: Exit the traditional insurance market and the<br />
headaches that come with it.<br />
LAUREN FRONCZEK<br />
Senior Marketing Manager<br />
12<br />
13
Plain<br />
English<br />
INSURANCE IN<br />
In Plain English is an ongoing feature designed to take the mystery out of all the agreements,<br />
exclusions, conditions and definitions found in your insurance policy. We’ll choose topics based<br />
on the questions we hear most often, as well as suggestions we receive directly from you.<br />
14<br />
Since the first recorded contract of insurance nearly 700 years ago,<br />
the insurance industry has continuously evolved to meet the shifting<br />
needs of the market. While we know what insurance is: the payment<br />
of premium to your insurance company in exchange for a promise<br />
that they will be there for you in the event of a loss; that is only<br />
the tip of the insurance iceberg. Beyond the insurance agreement<br />
between you and your insurance company exists a web of other<br />
financial arrangements that support those promises. One important<br />
part of that support system is reinsurance.<br />
Reinsurance provides an avenue for insurance companies to transfer<br />
a portion of their risk exposure in exchange for a fee. Sound familiar?<br />
Simply put, reinsurance is insurance for insurance companies.<br />
Without it, insurance companies would not be able to insure as<br />
many clients or provide the coverage and limits their clients require.<br />
With it, volatility stemming from large, unusual, unpredictable and<br />
catastrophic losses is mitigated, and the financial security of the<br />
insurance company with which you do business is maintained and<br />
even strengthened. This system of spreading risk works so well that<br />
even reinsurance companies purchase reinsurance.<br />
There are two basic types of reinsurance: Treaty and Facultative.<br />
Treaty reinsurance provides coverage for a broader portfolio of risk<br />
and most times is a strategic, corporate-level decision. Treaties<br />
typically cover books of business at a pre-negotiated price or rate.<br />
Facultative reinsurance, commonly referred to as “FAC”, provides<br />
coverage for one specific risk or exposure and is usually a tactical<br />
decision made by the underwriter. Facultative reinsurers underwrite<br />
each exposure individually, develop their own price if they are<br />
interested and are free to decline to quote. National Interstate uses<br />
both forms of reinsurance throughout the organization in order to<br />
maximize the product offering for its customers.<br />
REINSURANCE 101<br />
How does a reinsurer determine price for the reinsurance coverage<br />
it is providing? Much like the process National Interstate goes<br />
through to develop the appropriate price for the coverage provided<br />
to your company, reinsurance pricing involves consideration of<br />
many aspects of the business and industry. Reinsurers use actuarial<br />
models to analyze historical results and exposures, and supplement<br />
that with a qualitative analysis of company management, risk<br />
appetite, underwriting expertise, etc. Similar to how National<br />
Interstate underwriters evaluate your operation, National Interstate<br />
is evaluated by its reinsurers with a keen eye and from multiple<br />
angles.<br />
Reinsurance pricing is also impacted by industry-wide results that<br />
can favorably or adversely influence year-over-year pricing. National<br />
Interstate works to combat negative industry trends by leveraging<br />
its transportation industry expertise, strong underwriting and claims<br />
reputation and long-established reinsurance relationships to help<br />
optimize the reinsurance agreement.<br />
Effectively using reinsurance allows National Interstate to provide<br />
its insureds with a broad offering of customized insurance solutions<br />
at competitive prices.<br />
MARK ADRIANCE<br />
Senior Reinsurance Specialist<br />
15
The Secret<br />
Sauce to<br />
Increasing<br />
Driver<br />
Retention<br />
Are you a best-in-class company when it comes to getting and<br />
retaining drivers? What is your driver turnover? How much is the cost<br />
of turnover affecting your bottom line?<br />
Most motor carrier CEOs probably don’t know as much as they think<br />
they do about their recruiting and retention regime. It means that<br />
they think they fully understand something that they actually don’t;<br />
however, it’s time they learn the “secret sauce” to shake up the recipe<br />
for recruiting and retention.<br />
For the most part, motor carrier CEOs and their executive team are<br />
constantly talking about the industry driver shortage and retention<br />
problem, as well as their own turnover. See the stats below.<br />
They find it difficult to accept the reality that the problem really can be<br />
managed much better. And, they just don’t know how and don’t have<br />
the talent internally that will lead to improved results.<br />
Experience proves that adding more recruiters and continuing to offer<br />
sign-on bonuses, using technology to increase the speed of mobile<br />
applications being loaded or increasing the number of applications<br />
being generated or completed are not the ways to increase a<br />
company’s capacity or retention. In fact, sign-on bonuses and these<br />
other strategies actually encourage turnover and inhibit retention.<br />
The simple truth is that there are solutions, but too many CEOs think<br />
that they can make a difference doing what they always have done,<br />
just more of it, with the same team of people and the same old school<br />
ideas to get better results.<br />
HIRED (NEW) DRIVERS • FIRST 6 MONTHS<br />
Drivers stay past 6 months<br />
51% 27%<br />
22%<br />
NORRIS BEREN<br />
Chief Executive Advisor, Speaker, Consultant<br />
Risk Reward Consulting, Inc.<br />
The introduction of fresh ideas learned from many other carriers and<br />
the use of “Next Practices” thinking instead of living on old, outdated<br />
and ineffective best practices thinking will improve the driver retention<br />
problem so it becomes less and less of a barrier to getting and keeping<br />
more drivers.<br />
If you think you have the talent internally to fine-tune and retool your<br />
driver hiring and retention processes, then make it happen. If you<br />
don’t, then you have to go outside your company for experienced help.<br />
Where Do You Start?<br />
Are you ready to stop or at least slow down the revolving door?<br />
First, you have to learn why your drivers are REALLY leaving, and to<br />
do this you must conduct an intense assessment of your operations<br />
to eliminate the threats to retention that exist. Are you prepared to do<br />
that? Do you or your team know the questions to ask?<br />
Real change requires a thorough understanding by the CEO and<br />
executive team of the need to look at every touchpoint with every<br />
driver in your company to see how well you are creating a favorable<br />
driver experience, or not.<br />
This requires a complete review of all areas of your business that<br />
affect the driver experience including but not limited to marketing,<br />
advertising, recruiting, hiring, orientation, onboarding, human<br />
resources, training, payroll/settlements, operations, dispatch, safety,<br />
Drivers leave in months 1-3<br />
Drivers leave in months 4-6<br />
50%<br />
72%<br />
43%<br />
are due to unmet expectations<br />
and broken promises<br />
are preventable<br />
would return<br />
16<br />
17
Do you have<br />
a favorite<br />
restaurant?<br />
Why is it your<br />
favorite?<br />
compliance, maintenance and interpersonal skills interactions, as well<br />
as the driver experience with every shipper, receiver and your vendors<br />
(fuel, roadside repairs and others).<br />
Asking dozens of questions about every interaction with your driver will<br />
reveal the real threats to retention and will allow for the development<br />
of the necessary fine tuning and retraining required to improve the<br />
driver experience. Fix that and you will see more drivers staying and<br />
the evolution of a new culture that will become an attractor factor<br />
to create a pipeline of drivers that want to come and work for your<br />
company. You will no longer be a “me too” company, but instead be a<br />
unique and great place to work.<br />
An Analogy – Get and Keep Drivers<br />
Let’s prove the point just made.<br />
Do you have a favorite restaurant? Why is it your favorite?<br />
Probably, at every touchpoint, from the moment you arrive and<br />
throughout the entire time you are there, you are treated like a VIP<br />
with loads of respect, enormous attention to detail, an impeccable<br />
meal and wonderful, polite, high-level service. Correct?<br />
If just a couple of these touchpoints were a disappointment, not up<br />
to expectations, would you come back, much less be a raving fan?<br />
Probably not.<br />
How did you learn about the restaurant — an ad or were you referred by a<br />
friend or colleague?<br />
Circling back to your organization, what is the first touchpoint that a<br />
new driver will experience with your company — an ad, a sign or one<br />
of your branded trailers? Another employee or driver? What do any of<br />
these first impressions say about your company? Come work for us,<br />
it’s all about money?<br />
How were you greeted by the host or valet at the restaurant on your first<br />
visit?<br />
Suppose Billy Driver calls the phone number given on the ad, sign or<br />
referral from one of your drivers. How is the phone answered? Is the<br />
driver put on hold or is the call sent to voicemail? What is the driver’s<br />
expectation? How will this phone call impress the driver among the<br />
five or eight or ten other companies he or she also calling?<br />
Did the first experience at your favorite restaurant live up to your<br />
expectations?<br />
Are you building a relationship with the driver so that there is a<br />
feeling that finally she or he is coming to a company that matches<br />
expectations with representations? Is what the driver was told by<br />
the recruiter about your company regarding lanes, miles, home time,<br />
equipment, etc. actually being followed through on?<br />
What makes this restaurant your favorite? Why is it different? Why do you<br />
continue to return?<br />
Are you a “me too” company? Do you make the same promises as<br />
others to attract applicants — sign-on bonus, great home time, pay,<br />
insurance and guaranteed miles? How do you differentiate yourself?<br />
An intelligent driver retention system starts with the fundamentals —<br />
from the first impression the driver experiences with your company<br />
and continues at every single touchpoint along the way.<br />
I know. You are thinking to yourself, “We are already doing all of this.”<br />
Well, here is a fact: 9.9 out of 10 CEOs don’t know what’s REALLY<br />
going on with driver retention and recruiting in their company. And,<br />
that’s why turnover is almost 100%. While driver treatment is critically<br />
important, it is not so much about the culture of your company but<br />
more about the driver experience. From the first contact to every day<br />
working, a driver needs to feel that he or she is an important and<br />
contributing member of the company.<br />
Do you know about the driver experience in your company?<br />
You need to assess your operations and eliminate the threats to<br />
retention that exist in your company by becoming a more curious<br />
organization - knowing, thinking, measuring, monitoring and making<br />
changes that will create a WOW driver experience at every touchpoint.<br />
Just like the restaurant experience, everything has to be real in an<br />
organic sense, friendly, high-quality and not designed only to fill seats.<br />
Those seats will be empty once again if the touchpoints are not done<br />
properly and designed for building a long-term relationship.<br />
Just like your favorite restaurant, drivers need a favorite trucking<br />
company to come back to every day for a long time and become the<br />
main source of new drivers.<br />
Your favorite restaurant has a ‘Secret Sauce’; they provide an<br />
experience that is superior to others. The same concept that applies to<br />
attracting and keeping restaurant customers applies to attracting and<br />
keeping quality drivers.<br />
What if you had access to a secret sauce - a strategy that will help<br />
you find out what you don’t know and narrow down what needs to be<br />
fine-tuned and how to do it?<br />
18<br />
19
The “Secret Sauce” to Creating an Intelligent Driver Retention System<br />
How You Can Move the Needle – This Is How Successful Companies Do It<br />
If you want to know how to increase your driver retention, then let’s<br />
learn the recipe for the “Secret Sauce” to attract and keep more drivers.<br />
By using the “recipe” correctly, over time you will move the needle to<br />
reduce turnover significantly.<br />
Here are just a few of the fundamental ingredients of the “Secret<br />
Sauce”. Remember, you hire your turnover. Change the way you hire<br />
drivers and you will improve retention.<br />
pounds of training and retraining for the people who are doing<br />
5 the recruiting, so that they will WOW prospective driver leads into<br />
knowing how different your company is<br />
pounds of creating a curiosity that will attract the prospect and<br />
2 turn him away from “shopping” for his next driving job<br />
pounds of asking a lot of questions about the person, not so<br />
10 much about home time, lanes, money, experience, the driver<br />
wants, etc. But, instead asking about what their “I won’t do’s” are so<br />
you can manage expectations. Also, try asking what they like to do.<br />
gallon of creating two-way value with the driver and<br />
1 the company<br />
pounds of creating a desire to work for your company. Truthful but<br />
3 believable.<br />
There are more ingredients to this “recipe,” but starting with these five<br />
can put you on the path to success.<br />
Here are some additional fundamental principles of the “secret sauce”<br />
that will further enhance retention:<br />
➼ Every new driver should meet and be introduced to the people<br />
that he or she will interact with the most. If necessary, you can<br />
do the introductions online, but it is important to put a name and<br />
face together, so it becomes part of the driver support team.<br />
➼ Match expectations – have alignment with what drivers are told<br />
by recruiters, at orientation and by all personnel they interact<br />
with. This concept is well known but not well understood as to<br />
its importance, nor is it enforced vigorously.<br />
➼ You may need to make staff realignments; employees who are<br />
not nice to drivers need to be reassigned, retrained or removed.<br />
➼ Based on the overall assessment, you will need to develop, train<br />
and enforce new procedures to impact the driver experience<br />
positively. Failure to do this will be a failure to retain drivers.<br />
➼ Create an early warning system to identify at risk of leaving<br />
drivers. Everyone who interacts with drivers needs to say<br />
something if they hear something or know something.<br />
➼ Monitor and measure results frequently. Remember, happy<br />
drivers STAY.<br />
HAPPINESS<br />
The best-in-class companies know exactly what the root cause of<br />
their unhappy drivers is and don’t assume that they know why. They<br />
understand that their retention is directly proportional to their favorable<br />
driver experience at all points of interaction. These companies create<br />
“raving fans” of their drivers and other employees.<br />
You too can move the needle from high turnover and lots of unhappy<br />
drivers with one simple principle.<br />
Assess the impact on your drivers at every touchpoint.<br />
Here are my Top 12 Action Steps to begin to set the stage for ‘driverfriendly’<br />
policies, procedures and behavior execution:<br />
1. Select top management officials to conduct one-to-one on-site<br />
chats with each driver over a period of a few weeks. Learn what<br />
you don’t know.<br />
2. Reduce the silos between departments: train on interdepartmental<br />
communications, collaboration and cooperation<br />
with drivers. Bring in an outside trainer who is an expert in these<br />
matters.<br />
3. Empower fleet managers/dispatchers to be advocates for drivers.<br />
4. Train your dispatchers and fleet managers how to listen to,<br />
honor and respect drivers. As your ‘front line,’ they should also<br />
be aware of how to be sensitive to unspoken problems and<br />
obstacles drivers face on the job and know when to report issues<br />
that need attention. Teach them to provide personal, one-on-one<br />
contact and attention to drivers; call them by name, not their<br />
truck number, know their spouse/significant other’s name, etc.<br />
5. Do retention seminars for all employees and include<br />
communication skills and sensitivity training.<br />
6. Begin the process of building your company brand by developing<br />
the attractor factors that draw and retain drivers. This will become<br />
your competitive advantage.<br />
7. Conduct live interviews with existing drivers continuously and in<br />
a structured format when possible. You will be surprised about<br />
what you will learn. You will need to create a sample interview<br />
survey script for this to work properly.<br />
20<br />
21
Ask not what<br />
your drivers<br />
can do for you,<br />
ask what you<br />
should do for<br />
your drivers.<br />
8. Send out regular questionnaires to drivers and ask them to ’rate’<br />
your customers and your key staff from their point of view. Then,<br />
take action on problems or explain why no action is warranted -<br />
but stay connected and be responsive. You will have to separate<br />
legitimate comments with merit from comments that are selfserving.<br />
Create a perception survey.<br />
9. Introduce a high-level executive to all new drivers at orientation,<br />
in person or electronically when there are multiple locations.<br />
10. Avoid the usual practice of classroom orientations that go on too<br />
long by reviewing policy after policy on PowerPoint presentations.<br />
11. Let drivers know the CEO is committed and open to hearing<br />
their questions and concerns, and invite them to have open and<br />
honest conversations with management. The development of a<br />
culture where “Drivers Are Really Everything” must begin at the<br />
highest level of management, and that must be the CEO/Owner.<br />
12. Create a driver advisory council to find out what is really going on<br />
with your drivers, not what you think is going on.<br />
Make these necessary fine-tuning adjustments and then watch<br />
the needle move toward more retention and more qualified drivers<br />
applying. Execute these action steps and you could see a 10%<br />
or greater increase in retention in the first 90 days. CEOs who are<br />
committed to making changes along these lines have been successful<br />
in fine-tuning their recruiting and retention significantly and getting<br />
higher-quality drivers to apply and sign on with their companies.<br />
They have cut the number of recruiters needed because they are having<br />
fewer drivers shop their company in spite of their higher standards.<br />
You will increase your conversion rate from applications to hire well<br />
beyond the 3-5% that is common today.<br />
Successful companies have cut their turnover because of improvement<br />
in unsuccessful procedures and in the driver experience at all<br />
touchpoints. The vision of the leadership is now shared with everyone<br />
and is in alignment with all departments, their employees and their<br />
performance.<br />
To paraphrase a ‘famous’ line in American politics:<br />
Ask not what your drivers can do for you, ask what you should do<br />
for your drivers.<br />
The most important takeaway you should have from this article is that<br />
every touchpoint in your company needs to show drivers that they are<br />
valued – that drivers are first.<br />
From the first contact they encounter and every day working, a driver<br />
needs to feel that he or she is going to be an important, contributing<br />
member of your company.<br />
After all, without drivers, nothing happens! Drivers don’t stay with you<br />
because of what you do, but why you do it… and this is how you can<br />
stop the revolving door of drivers at your organization.<br />
Norris Beren is Risk Reward Consulting’s Chief Executive Advisor<br />
who provides guidance to trucking CEOs. He is author of the book<br />
How to Create an Intelligent Driver Retention System and of strategic<br />
resources such as The Driver Turnover Assessment and The Secret Sauce<br />
to Get and Keep Drivers.<br />
22<br />
23
INDUSTRY&<br />
ECONOMIC<br />
OUTLOOK<br />
QUITE SIMPLY, the motor carrier industry is in what is likely to be one of the BEST,<br />
if not the best, periods in the post-deregulation era. MANY factors have come together to boost<br />
demand while supply is constrained, putting motor carriers in the driver’s seat.<br />
Starting with demand, the economy is accelerating, which is unusual<br />
for being so late in an economic expansion. Already, this is the third<br />
longest expansion in history, and will become the second longest<br />
this spring. Even before the new tax law, which is an economic shot<br />
in the arm, general economic growth was accelerating, including<br />
two quarters in 2017 with over 3% gross domestic product growth.<br />
Expect GDP to increase 2.8% this year (a half of a percent faster<br />
than in 2017 overall), with 0.3 percentage points of that due to the<br />
new tax law. The economy is now increasing fast enough that it<br />
will generate higher wages for workers and slightly more inflation.<br />
Those, in turn, will push the Federal Reserve to increase interest<br />
rates a total of four times this year resulting in a 1% increase in the<br />
federal funds interest rate, which is the rate with which the Fed sets<br />
monetary policy. That means banks and other financial institutions<br />
will raise interest rates as well. This, though, will likely lead to more<br />
lending by banks as their margins rise.<br />
More importantly, the three large buckets of truck freight, including<br />
consumption, construction and factory output, are all simultaneously<br />
doing well, a first in this cycle. Consumer spending picked up in<br />
2017, culminating in the best holiday spending season since<br />
2005. In addition, housing construction is increasing nicely and<br />
factory output has snapped back. But perhaps the most important<br />
development for fleets on the economic front is the improvement in<br />
inventories throughout the supply chain. That means that stocks,<br />
which are back in the normal range, are no longer a drag on freight<br />
volumes. Add it all up, and freight levels are solid.<br />
The improvement of freight has absorbed the excess capacity that<br />
plagued the industry from 2015 through the first quarter in 2017.<br />
And, although you would expect fleets to boost truck counts due to<br />
the better volumes, they haven’t because of the difficulty of finding<br />
qualified drivers. In fact, large TL carriers reduced tractor counts by<br />
5% in 2017, while smaller fleets saw a 0.2% reduction over 2016.<br />
LTL carriers also reduced truck counts in 2017, by 2.4%. Add in the<br />
new electronic logging device rule and we have some of the tightest<br />
capacity the industry has seen in several years. This environment<br />
will lead to continued driver pay increases this year.<br />
So, the only question that remains is, how long will the tight<br />
capacity market remain? For it to end, one of two things has<br />
to change. One would be that the industry suddenly finds<br />
significantly more new drivers, which is unlikely. The more likely<br />
ending of the party will come from a drop in freight volumes,<br />
which is what happened in 2015 after a stellar 2014. While the<br />
economy will grow nicely this year, one of the best years of this<br />
economic expansion, keep an eye on inventory levels (relative to<br />
sales). If this key metric rises consistently over a quarter or so, it<br />
would likely reduce demand and result in a softer market. But, we<br />
project that you won’t need to worry too much about this for at<br />
least six months or more, at this point.<br />
*Written February 7, 2018<br />
As the economy picks up, truck freight volumes have risen<br />
significantly. Truck loads increased 2.9% in 2017, the best annual<br />
gain since 2011. But during the second half of the year, volumes<br />
were up 5% from the same period in 2016. LTL tonnage increased<br />
1.5% last year, the largest annual increase since 2014, but during the<br />
final quarter tonnage jumped 4% from the fourth quarter in 2016.<br />
BOB COSTELLO<br />
Chief Economist, American Trucking Associations<br />
24<br />
25
-vehicle technology has been an integral part of our business<br />
In since 2006, supporting the utilization of automatic event<br />
recorder systems (AERs) in over 30,000 vehicles to date. The use<br />
of AERs has played an important role in protecting our customers,<br />
streamlining claims processes, mitigating costs and even alerting<br />
driver’s to health concerns before they became life-altering. It is<br />
safe to say in-vehicle videos have changed the playing field for<br />
commercial vehicles and continues to improve our ability to build<br />
on safety and operational efficiency. However, we aren’t just talking<br />
about video anymore. The industry has changed over the last 12<br />
years – new companies, new products and an overall access to<br />
more efficient technologies has evolved this space into something<br />
of a tech jungle of new solutions.<br />
Traditionally, we have encouraged new technology users to consider<br />
the following important factors to determine the best fit for their fleet:<br />
Recording Type (Event vs. Continuous), Download Style (Manual,<br />
Wireless or Cellular) and Management Platform (Managed Services<br />
or Self-Managed). While these are still important considerations,<br />
with the rise of new and improved technology, they are becoming<br />
increasingly more difficult to identify. New algorithms, merging<br />
technology companies and Silicon Valley start-ups are changing the<br />
game and the classifications previously used aren’t quite so distinct<br />
anymore.<br />
There has been a shift from self-managed to managed services<br />
among new customers investing in fleet systems. The overall theme<br />
is a need for efficiency and quick, actionable tasks delivered to an<br />
online platform instead of burdening company personnel to keep up<br />
with video downloads and constant reviews. However, this doesn’t<br />
mean the solutions traditionally thought of as ‘self-managed’ are<br />
taking a step back or exiting the market. One way these companies<br />
are simplifying the management process for their customers is<br />
merging with other leading technology products in other spaces<br />
such as telematics. Users of both systems can filter triggered videos<br />
through their telematics platform as their single source of managing<br />
their fleet data and videos. These partnerships are happening across<br />
the technology world – ELD’s adding camera solutions and AERs<br />
adding lane departure or forward collision warning for example.<br />
New competitors entering each space will ultimately benefit end<br />
users by creating more comprehensive single unit solutions at more<br />
competitive pricing.<br />
Another new player to the “AER space”, although I use this term<br />
loosely here, are those companies classifying themselves as Vision<br />
versus Video. These emerging companies deliver real-time reporting<br />
based on driver performance, following distance and even driver<br />
status such as eating or becoming fatigued, using triggered videos<br />
as more of a secondary value. Additionally, they provide more<br />
specific, near real-time feedback to the end-user through improved<br />
algorithms, instead of third-party reviewers. These companies are<br />
landing in the middle of managed services and self-managed,<br />
forging their way into the market by hoping to deliver the best of<br />
both worlds – more detailed, immediate knowledge of your fleet<br />
without the additional price tag of a live reviewer. This market is still<br />
young and in need of testing and growth to establish its footprint,<br />
but one to keep an eye on.<br />
Whether you’re looking for a new camera solution or hoping to<br />
improve operational efficiency through telematics, the world of<br />
transportation technology is moving fast and adapting to industry<br />
needs. New solutions and expanding options bring exciting<br />
opportunities to managing your fleet, but two factors still remain<br />
when considering your options that are just as important as they<br />
were 12 years ago – the right fit and your management plan. First,<br />
take the time to evaluate how these products can fit into your<br />
operation and deliver to your unique needs – there is not one best<br />
choice that applies to everyone. Second, understand the information<br />
that will be coming into your company and how you plan to manage<br />
it. No matter what technology company you choose, the data is<br />
only as valuable as the action you take on it. The same solution<br />
provides varying levels of ROI to different companies based on how<br />
effectively they are able to manage the information it delivers.<br />
For more information, please contact the author of this article, Kate<br />
Mitchell at 800-929-1500 x1405 or kate.mitchell@natl.com.<br />
KATE MITCHELL<br />
Risk Management Team Lead<br />
26<br />
27
3250 Interstate Drive<br />
Richfield, Ohio 44286<br />
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