QHA_March 2018_Electronic_s

NEWS
BETTING IN CASH
JUST GOT EASIER
QHA REVIEW | 6
Is there any worse feeling as a punter than missing
the jump on a $10 pop because you were trekking
between tables looking for a pencil to fill out a betting
ticket?
Thanks to UBET’s revolutionary digital innovation,
TAPPY, instore customers can now build bets via
their mobile phone and place them in cash using a
digital barcode at the counter or self-service terminal;
completely removing the need to fill out a betting
ticket.
Following positive feedback from punters during
a recent trial, the product will now be available
permanently across UBET venues in Queensland.
UBET Head of Customer Experience Brad Tamer said
the new product was the easiest way for customers
to bet in cash and predicted the uptake to be strong
across all jurisdictions.
“This gives our customers a choice between
betting in the traditional way with a ticket or a more
contemporary process akin to betting digitally,”
Mr Tamer said.
“For those who choose TAPPY, gone will be the
frustrations of wet tickets, pencil droughts and endless
searches for proposition numbers, only to be replaced
with a quicker, easier process to bet in cash.
“TAPPY makes the retail betting process much easier
for customers, particularly when placing exotics, multis
and live bets, which previously meant filling out a multifaceted
ticket.
“THAT BEING SAID, CUSTOMERS WHO WANT TO BET
IN THE TRADITIONAL WAY WILL STILL BE ABLE TO
FILL OUT TICKETS AND PLACE THEIR BETS AS THEY
ALWAYS HAVE.”
“A lot of our customers still like to bet in cash and
this technology allows them to do that using the
convenience of their digital device. It is a marked step
away from the tickets customers have been using for
more than 50 years.
“That being said, customers who want to bet in the
traditional way will still be able to fill out tickets and
place their bets as they always have.”
Another boost for UBET’s instore customers is the
access they’ll now have to promotional offers such as
money back and inflated price specials.
“Previously these were only available for digital
customers, but thanks to TAPPY we can now offer
instore customers the equivalent, which is really
exciting with the NRL and AFL seasons and an actionpacked
Autumn Racing calendar just around the
corner,” he said.
“Furthermore, customers don’t need a UBET account
to use TAPPY, they simply need the app, so anyone
with a mobile device is able to take advantage of the
functionality and promotions.”