Chiiz Volume 7 :Fashion Photography
When people stand in front of the mirror to have a good long look at themselves, they always hope to see a better reflection of themselves than what they have seen previously and with all this, they have grown conscious of how they appear and how comfortable they are with what they wear.Not only their clothes, but also their comfort level, express the sense of style and their conformity to the outer world.In this issue, what we have focussed on might not be the mainstream fashion and people might not get the hype that revolves around the fashion world but what we have here is something that is responsible for all that we have achieved so far in this industry. Be it natural beauty by Lynn Theisen, backstage brilliance by Ishaan Nair, or the street fashion by Rohit Arora which is now gaining popularity among the more prominent photographers.The interview with John Rawson is an eye opener. He is has been through it all andhis experiences form a great lesson for all of us. The series of Roshini Kumar with Suhail Nayyar is also a masterpiece in itself which is a true symbol of comfortable fashion statements. Rod Klein and Jorge Gonzalez’s underwater fashion photographs present an altogether different approach to see things.
When people stand in front of the mirror to have a good long look at themselves, they always hope to see a better reflection of themselves than what they have seen previously and with all this, they have grown conscious of how they appear and how comfortable they are with what they wear.Not only their clothes, but also their comfort level, express the sense of style and their conformity to the outer world.In this issue, what we have focussed on might not be the mainstream fashion and people might not get the hype that revolves around the fashion world but what we have here is something that is responsible for all that we have achieved so far in this industry. Be it natural beauty by Lynn Theisen, backstage brilliance by Ishaan Nair, or the street fashion by Rohit Arora which is now gaining popularity among the more prominent photographers.The interview with John Rawson is an eye opener. He is has been through it all andhis experiences form a great lesson for all of us. The series of Roshini Kumar with Suhail Nayyar is also a masterpiece in itself which is a true symbol of comfortable fashion statements. Rod Klein and Jorge Gonzalez’s underwater fashion photographs present an altogether different approach to see things.
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Tips and Tricks<br />
Your Guide to <strong>Fashion</strong> <strong>Photography</strong><br />
1. Preparation<br />
In my opinion, this is the most important part of the work. And<br />
the most important advice that I can give to you is never prone to<br />
prepare for shooting. It’s better to do more, and do not waste extra<br />
nerves on the shooting. Form your team - make-up artist, hair stylist,<br />
stylist for clothes. Prepare references and make a moodboard. So it<br />
will be easier to visualize the idea. And remember - every detail is<br />
important. So make a list of everything you need to forget nothing.<br />
I, as a photographer, always make myself a check-list - What camera<br />
should I take, what kind of lenses, flashes and ancillary things I need.<br />
The same list should be made by other team members.<br />
2. Locations<br />
In advance, always check the locations - better in a day or at least<br />
a couple of hours, so in case of unforeseen circumstances you have<br />
time to find a backup option.<br />
3. Experiment<br />
Sometimes, being already on the court, during the shooting, you<br />
realize that what you are shooting is not quite what you need. Do<br />
not be afraid to deviate a bit from the concept and experiment -<br />
remember that the final picture in your camera should suit you<br />
4. Be ready to take a picture any second<br />
The most masterpieces are sudden. Your finger on the shutter button<br />
should always be ready to take a picture. At that moment, nothing<br />
exists except for you, the camera and the model. Concentrate.<br />
5. Light<br />
Light Light, light, light and once again light. Light is our everything.<br />
From the right light, your frame will be steep or floppy. Remember<br />
this. The photography means- “I write with light” and you must be<br />
able to correctly write with this light.<br />
6. Model<br />
Do not trust the photo in the instagram! Often, models in life look<br />
very different, and when choosing a model, make sure to do a model<br />
test before shooting. To see how it works in the frame and whether it<br />
fits the concept of your shooting.<br />
NIKON D700 105mm F/14 1/125s ISO200<br />
7. Atmosphere<br />
Friendly, comfortable atmosphere is the key to successful shooting.<br />
Take care of the good mood for the whole team. Music, wine, jokes -<br />
everyone has their own individual recipe for success.<br />
8. Postproduction<br />
Correctly processed image - can “save” any frame, even if it was not<br />
very well shot. But do not overdo it with processing, in everything<br />
there must be a measure!<br />
9. Inspiration<br />
Read more magazines, see as much as possible fashion filming of<br />
famous photographers. Study them, arrange them, and remember:<br />
“Steal like an artist”<br />
10. Update your portfolio and social networks all the time.<br />
Activity in the network is very important! Do not forget to share<br />
backstages and the results of work with your subscribers.<br />
Tina Sokolovskaya<br />
Starting with night clubs and ending<br />
up with Playboy Ukraine’s magazine,<br />
this isn’t just luck, but sheer hard<br />
work and Tina Sokolovskaya surely<br />
has her way with it. This Ukraine<br />
based photographer now works<br />
with celebrities, famous artists,<br />
and singers all over the globe. A<br />
pro at fashion photography, Tina<br />
shares the ins and outs of <strong>Fashion</strong><br />
<strong>Photography</strong> with <strong>Chiiz</strong>.<br />
56 Vol 7
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