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Chiiz Volume 7 :Fashion Photography

When people stand in front of the mirror to have a good long look at themselves, they always hope to see a better reflection of themselves than what they have seen previously and with all this, they have grown conscious of how they appear and how comfortable they are with what they wear.Not only their clothes, but also their comfort level, express the sense of style and their conformity to the outer world.In this issue, what we have focussed on might not be the mainstream fashion and people might not get the hype that revolves around the fashion world but what we have here is something that is responsible for all that we have achieved so far in this industry. Be it natural beauty by Lynn Theisen, backstage brilliance by Ishaan Nair, or the street fashion by Rohit Arora which is now gaining popularity among the more prominent photographers.The interview with John Rawson is an eye opener. He is has been through it all andhis experiences form a great lesson for all of us. The series of Roshini Kumar with Suhail Nayyar is also a masterpiece in itself which is a true symbol of comfortable fashion statements. Rod Klein and Jorge Gonzalez’s underwater fashion photographs present an altogether different approach to see things.

When people stand in front of the mirror to have a good long look at themselves, they always hope to see a better reflection of themselves than what they have seen previously and with all this, they have grown conscious of how they appear and how comfortable they are with what they wear.Not only their clothes, but also their comfort level, express the sense of style and their conformity to the outer world.In this issue, what we have focussed on might not be the mainstream fashion and people might not get the hype that revolves around the fashion world but what we have here is something that is responsible for all that we have achieved so far in this industry. Be it natural beauty by Lynn Theisen, backstage brilliance by Ishaan Nair, or the street fashion by Rohit Arora which is now gaining popularity among the more prominent photographers.The interview with John Rawson is an eye opener. He is has been through it all andhis experiences form a great lesson for all of us. The series of Roshini Kumar with Suhail Nayyar is also a masterpiece in itself which is a true symbol of comfortable fashion statements. Rod Klein and Jorge Gonzalez’s underwater fashion photographs present an altogether different approach to see things.

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In Talks with John Rawson<br />

Getting up<br />

close and<br />

personal<br />

and being<br />

as candid as<br />

somebody like<br />

him can be is<br />

surely not an easy task. Here is a short<br />

interview where KAMANA SINGH from<br />

<strong>Chiiz</strong> gets in talk with John Rawson.<br />

Being one already, what role do you think a<br />

hair stylist plays in getting the right picture<br />

that you look for? Do you sometimes find<br />

it a little difficult to choose even ​the ​right ​<br />

model ​for ​a ​shoot?<br />

It’s all about team work on shoots – we have,<br />

over the years, built fantastic relationships<br />

with hairdressers/stylists/make-up artists<br />

and models so when we receive a brief it’s<br />

easy for us to co-ordinate the right people<br />

for that specific brief. Every single element<br />

is equally important so if one thing is not in<br />

line the ‘everything’ would fail.<br />

With ​the ​rapid ​pace ​of ​advancement ​in<br />

technology, ​is ​it ​hard ​to ​keep ​up ​with ​the ​<br />

amount ​of energy ​and ​time ​you ​have ​to ​put ​<br />

into ​your ​work? ​Tell ​us some ​really ​significant ​<br />

change ​that ​you ​have experienced ​from ​the ​<br />

time ​you ​started ​working, something ​that ​<br />

you ​really ​miss ​about ​the ​90s?<br />

Technology is amazing, however, it doesn’t<br />

make good pictures! We were sold a dream<br />

when the digital revolution happened and it<br />

really just meant far more work than when<br />

we shot on film. In many ways, it makes<br />

36 Vol 7<br />

people lazy and reliant on retouch. I love the<br />

new camera’s etc. but they are in constant<br />

flux and very expensive! i.e. the current<br />

system we use cost somewhere around<br />

£40,000 and that is hard for many to recoup.<br />

I think the 90’s was a very liberating decade<br />

and lots of what occurred was groundbreaking<br />

and will be looked back on with<br />

great fondness but when you revisit a time,<br />

which seems to be happening more and<br />

more from an inspiration point of view, it’s<br />

never the same.<br />

When ​I ​see ​your ​photographs, ​I ​see ​a ​form ​<br />

of poetry ​flowing ​through ​all ​of ​them. ​Is ​it ​<br />

something ​that you ​want ​to ​acknowledge ​to? ​<br />

Which ​is ​your ​favourite one?<br />

I don’t have a specific favourite image –<br />

other than the most current one I’m working<br />

on at the time. We constantly try and move<br />

forward so don’t like looking back too much!<br />

Poetry? Well we do try always to make it<br />

beautiful – even if it’s extreme and radical.<br />

I want it to have a flow and move where<br />

possible.<br />

From ​a ​hairdresser ​to ​a ​world ​renowned<br />

photographer, ​such ​a ​transition ​is ​an ​<br />

outcome ​of ​hard work, ​and ​absolutely ​not ​<br />

just ​some ​smart ​luck. ​Some advices ​to ​the ​<br />

budding ​artists ​out ​there.<br />

Funnily enough, it happened by mistake!<br />

I never thought I’d be able to make it as a<br />

photographer but worked hard and took<br />

many risks and it paid off!! Being “safe” and<br />

comfortable is not a state that’s creative – so<br />

gamble and see where it takes you.<br />

How ​much ​time ​do ​you ​generally ​spend ​on<br />

retouching ​a ​photograph ​when ​you ​are ​not ​<br />

satisfied with ​the ​outcome? ​Or ​you ​go ​for ​a ​<br />

totally ​different alternative?<br />

Retouching is a large part of an image but<br />

the concept and lighting must be right or the<br />

retouch can’t fix it! I have an amazing team<br />

that retouch for me and we spend as much<br />

time as it needs!<br />

What, ​according ​to ​you, ​makes ​a ​perfect<br />

photograph?<br />

I doubt there is a ‘perfect’ one and if it was<br />

it probably wouldn’t be very beautiful –<br />

perfection rarely is! A great team/models<br />

etc. is probably the closest you’ll get to it!<br />

The Rawson Partnership is a photographic<br />

consultancy which specialises in the<br />

fashion and hair & beauty industries. They<br />

are a committed team who prides itself in<br />

developing and understanding your brief.<br />

They organise every stage of the shoot<br />

process from concept to booking models and<br />

castings through full post production and<br />

high end retouch and print. You can check<br />

out their website: therawsonpartnership.net.<br />

Kamana Singh<br />

kamana@chiiz.com<br />

Kamana Singh is a 2nd year Literature<br />

Student at Delhi University. She is a<br />

self-proclaimed wanderer. You will find<br />

her mostly shuffling books in the library<br />

or binge watching some netflix series.<br />

Mostly writes to calm herself and never<br />

to share it with the world.

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