Integrated Cross-Sectorial Plan of Tirana-Durres Area
The Albanian Government and the National Spatial Plan have identified the Tiranë-Durrës area, as one of the most important economic areas of the country, and of the Balkan region. To ensure a sustainable territorial and urban development of this area, the Ministry of Urban Development in cooperation with the National Territorial Planning Agency has taken the initiative to draft a Cross-sectoral Integrated Plan for the economic area Tiranë – Durrës. The metropolitan region under study includes territories administered by 5 municipalities: Tiranë, Durrës, Vorë, Shijak, Kamëz.
The Albanian Government and the National Spatial Plan have identified the Tiranë-Durrës area, as one of the most important economic areas of the country, and of the Balkan region. To ensure a sustainable territorial and urban development of this area, the Ministry of Urban Development in cooperation with the National Territorial Planning Agency has taken the initiative to draft a Cross-sectoral Integrated Plan for the economic area Tiranë – Durrës. The metropolitan region under study includes territories administered by 5 municipalities: Tiranë, Durrës, Vorë, Shijak, Kamëz.
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<strong>Area</strong>s <strong>of</strong> action within the category <strong>of</strong> service / business tourism, which should be integrated into the<br />
regional branding strategy by RDA2 and the municipalities <strong>of</strong> the region, are:<br />
Medical<br />
tourism<br />
Tourism <strong>of</strong><br />
conferences<br />
and symposia<br />
Education and<br />
entrepreneurship<br />
tourism<br />
Rehabilitation<br />
and recovery<br />
Sports, Fitness,<br />
Fashion and Style<br />
Medical services<br />
at competitive,<br />
innovative and<br />
quality prices in<br />
dentistry and<br />
medicine.<br />
<strong>Integrated</strong><br />
promotion into<br />
specific packages,<br />
focused on the<br />
foreign market.<br />
Holding conferences<br />
and<br />
symposia where<br />
this service can be<br />
promoted.<br />
Creating annual<br />
events for international<br />
symposia as<br />
well as fairs related<br />
to academia and<br />
industry.<br />
Enabling and<br />
promoting<br />
internship<br />
packages, learning<br />
platforms and<br />
entrepreneurial<br />
opportunities.<br />
Promoting<br />
network links with<br />
research institutes<br />
from incubators.<br />
Promoting<br />
health rehabilitation<br />
opportunities<br />
with<br />
integrated<br />
packages<br />
related to<br />
outdoor<br />
walking,<br />
gastronomy and<br />
specialized<br />
curative<br />
services.<br />
Promoting<br />
marathons,<br />
championships,<br />
sport events in<br />
favour <strong>of</strong> health.<br />
Promoting<br />
fashion industry,<br />
linked to creative<br />
and artistic<br />
industries.<br />
<strong>Integrated</strong><br />
tourism<br />
packages.<br />
Stakeholders Stakeholders Stakeholders Stakeholders Stakeholders<br />
Connecting<br />
research<br />
institutes, university<br />
network and<br />
local business<br />
network with<br />
certification<br />
centres and<br />
tourist agencies.<br />
Business and<br />
innovation incubators,<br />
global SMEs<br />
partners, universities<br />
and academia,<br />
regional development<br />
structures,<br />
regional municipalities<br />
and ministries<br />
responsible for<br />
culture, education,<br />
economy and<br />
tourism.<br />
<strong>Tirana</strong>-<strong>Durres</strong><br />
regional municipalities,<br />
Ministry <strong>of</strong><br />
Social Welfare and<br />
Youth, Ministry <strong>of</strong><br />
Education and<br />
Sports, Employment<br />
Offices,<br />
Universities, the<br />
Regional Development<br />
Fund, the<br />
Ministry <strong>of</strong><br />
Tourism.<br />
<strong>Tirana</strong>-<strong>Durres</strong><br />
regional<br />
municipalities,<br />
Ministry <strong>of</strong><br />
Health, regional<br />
businesses and<br />
organizations.<br />
The Ministry <strong>of</strong><br />
Social Welfare<br />
and Youth, the<br />
Ministry <strong>of</strong><br />
Education and<br />
Sports, the<br />
Ministry <strong>of</strong><br />
Health, regional<br />
municipalities<br />
and business.<br />
Regional Tourism Board, municipal council, academia, central government, society.<br />
Table 4.4 <strong>Area</strong>s <strong>of</strong> action in business tourism<br />
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