Integrated Cross-Sectorial Plan of Tirana-Durres Area

• Establishing areas for fairs, events and
conferences, supported by fast access and
certified quality hotels for these services.
Developing business centres near the
economic development poles, such as the pole
Airport-Rinas;
• Promoting products and services of regional
industries with “patented and branded regional
brands” that play a role in attracting and
creating the conditions for the development of
regional conferences, symposia and exhibitions
and fairs. Unified regional packages should be
created, combining various tourism variations
of conferences with cultural and natural
services;
in “Business-class” hotels, as well as creating
opportunities for information associated with
quick internet access.
• Creating quick access to options for leisure
time, rehabilitation and recovery, historic and
cultural services and outdoor sports.
• Interlinking events, fairs and festivals to
attract and diversify the range of tourists in:
business centres, fair centres, universities,
business parks, industrial parks, hospitality
structures near the airport for transit trips.
• Creating clear annual calendars of major
events, serving business support and regional
branding. Annual events, invariable in time,
which create trust and promote foreign
investments, events with a clear typology and
focus, such as Tirana Smart City, Fashion
Week, Film Week, Design Week, Health Week,
Technological Innovation Week, etc.
• Image building and branding: promoting a
positive image for a unique region through
tourism services and business. Promoting
tourist elite areas with services and hotels.
Possibilities of the region to extend the
duration of stay of business tourists:
• Establishing monitoring facilities of the
catering standards and promoting innovation in
the hospitality-tourism sector, to increase the
possibilities of choice among hotel typologies
in the category of “Business hotels”.
• Promoting certified travel management
companies and weekend tours that stimulate
staff training at specialized centres and create
seasonal employment opportunities for young
people through guides of evening events and
weekend tourism.
• Promoting regional destinations and
historical sites with unique services through TV
channels and the creation of multidimensional
animations for the presentation of the region
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