Integrated Cross-Sectorial Plan of Tirana-Durres Area

Regional framework of the touristic destination sustainable management
Sustainable tourism development
Good government
Good promotion
Sustainability
Destination
Planning and management
Sustainability
Destination
Development
Sustainability
Destination
Promotion
Following strategies and practices
that facilitate balances, sustainable
management and touristic destination
management
Following a kind of style and level of
tourism that contributes to the
social, cultural, political and
environmental sustainability of a
country to live and work in, as well
as visit.
Promoting tourism inside and
outside a destination for attracting
and influencing the right visitors
Figure 4.10 Regional framework of the touristic destination sustainable management
This familiarization and the positive
impressions of each visitor will work
independently for the marketing of the region
in contemporary passive forms.
Services / business tourism includes events of
limited duration that can be held in two-threeday
packages such as conferences, festivals,
service and products of regional industries
fairs etc. This tourism typology does not
depend on transport costs, but on the quality
and efficiency of services and human capital
values of the region.
The Regional Development Agency no. 2 and
the municipalities of the region should build
a common, clear and integrated strategy for
the development of this type of tourism. They
should encourage the spirit of cooperation
between stakeholders to provide daily or
weekend packages, accompanied by tour
guides and quick access to services.
The Regional Tourism Board should develop
strategies to promote annual events, based
on supporting infrastructure, territorial poles,
human values, business products and services.
The agency and the municipalities should
promote cooperation between stakeholders
to integrate regional values, assets and
capital into tourist packages. The plan aims at
supporting and developing assets, as follows:
• Human resources: building knowledge
packages for this service typology, as well as
creating certification opportunities. Providing
continuous teaching through academia and
SMEs cooperation to certify tourism services;
• Creating tourist poles, attractive for
investments, equipped with quality services in
physical and electronic infrastructure;
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