Integrated Cross-Sectorial Plan of Tirana-Durres Area

Type of tourism
Natural tourism
Agrotourism
Sea-sun tourism
Potential axes
• Bisht Palle-Porto Romano-Hills of Currila
(Urban park with mixed functions);
• Patoku Lagoon;
• Cape of Rodon, Preze, Vore, Ndroq (regional park);
• Dajti Park-Hills of Farke-Petrele-Arbane-Peze-Preze.
• Tirana-Peze Helmes-Ndroq-Pjeze-Xhafzotaj;
• Qerret-Rrushkull-Hamallaj;
• Rubjeke-Rade-Manez.
• Bay of Lalzi, Cape of Rodon, Patoku Lagoon;
• Golem-Qerret-Karpen.
Table 4.21 Potentials of the region in tourism
RP7- Branding and marketing of rural
areas
Branding and marketing are key elements
in creating a brand strategy and creating the
“Bio-Food” region.
The aim is to create a brand of regional
products and regional identity through
the promotion of ‘bio’ products and ruralnatural
tourism in the region. As above, it is
suggested:
To create a permanent climate of
cooperation between the municipalities
of the region for the promotion of festivals,
events, tours, and build a sustainable calendar
throughout the year in order to promote the
culture of degustation of products in certain
successive localities as well as in clear
comprehensive regional tourism itineraries for
the tourism of degustation. (Refer to table 4.21
showing the axes of agro-tourism, sea-sun
tourism and natural tourism).
To create a climate of entrepreunership and
promotion of successful cases in the agrotourism
and natural / cultural tourism sector
through visual and electronic media.
To develop a website with all stakeholders
contributing to the development of tourism
and rural products, in order to promote a
better information dissemination to the public
and regional and global investors.
To create a regional farmers board with clear
roles on the functions they perform in this
program to enable a promotion and lobbying
for the weak segments in the rural production
chain, based on the development strategy
“farm to plate” as well as of “Slow-food”
tourism.
To create a clear action plan on the
management of human and natural
resources, with clearly defined roles in
functions and interactions between them,
ensuring an efficient, measurable and
practical way of implementing the branding
and marketing strategy.
RP8- Transport in rural areas
The municipalities should give priority to
sustainable mobility forms in rural areas, to
ensure the connection of rural settlements
with urban centres and the connection
of rural tourism poles to those of natural
regional tourism. Measures to be taken by the
municipalities include:
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